Category: Marketing

Mumbai: This should not shock you at all.  G-Shock, known for its tough watchmaking, has partnered with Almost Gods, the avant-garde Indian luxury fashion brand known for its mythological and historical design inspirations. This collaboration marks G-Shock’s first-ever product partnership in India, resulting in the launch of the exclusive Almost Gods X G-Shock GA-2100AG24-1A1 timepiece. Limited to just 250 pieces, this watch is set to become a coveted collector’s item.

Drawing inspiration from the untamed forces of nature and the timeless tales of mythology, this limited-edition watch encapsulates the duality of existence—creation through destruction. The design, reminiscent of a volcanic eruption’s raw energy, merges Almost Gods’ bold narrative style with G-Shock’s iconic octagonal GA-2100 structure, capturing a singular moment of immense power. 

With a minimalist design that pays homage to the original G-Shock, the GA-2100 exemplifies functional beauty. Its design not only reflects the ferocity of nature but also embodies G-Shock’s unwavering “never give up” spirit, a cornerstone of the brand’s legacy. This striking narrative, interwoven in both form and function, celebrates inner strength, resilience, and the unstoppable force of transformation.

G-Shock and Almost Gods have both been at the forefront of cultural innovation, continually challenging conventions through iconic designs. This collaboration channels their shared ethos into a limited-edition timepiece that embodies an unprecedented moment of creativity, strength, and unity, designed to inspire the next generation of dreamers and disruptors.

Casio India managing director Hideki Imai expressed enthusiasm about the partnership, stating, “We are thrilled to launch our first India-centric partnership with Almost Gods, a brand that reimagines global symbols of power through its bold, mythology-inspired artistry. This collaboration celebrates G-Shock’s legendary toughness and Almost Gods’ distinctive design ethos, blending the awe-inspiring energy of nature with cutting-edge craftsmanship. This partnership stands as a testament to G-Shock’s growing commitment to the Indian market, partnering with homegrown fashion brands that speak to the aspirations and creativity of the new generation.”

Almost Gods creative director Dhruv Khurana added, “The Almost Gods X G-Shock collaboration marks a pivotal moment for our brand as we step onto the global stage and connect with a broader, more diverse audience. From our initial discussions, the synergy between Almost Gods and G-Shock was unmistakable. There’s an organic connection at the core of our philosophies—both brands are rooted in strength, resilience, and the power of individuality. With this collaboration, we set out to create something meaningful—something that embodies the energy and dynamism of our audience. G-Shock, with its unparalleled legacy and robust personality, was the ideal partner to bring this vision to life. This timepiece is more than a watch; it’s a testament to the power of collaboration and the shared spirit of two bold brands.”

The launch event took place at Almost Gods’ flagship store in Dhan Mill Compound, Chhatarpur, New Delhi, and it was an electrifying celebration of India’s vibrant cultural landscape. The venue buzzed with excitement as street wear enthusiasts, watch collectors, fashion aficionados, and sub-culture communities united to celebrate this collaboration. A stunning life-size installation of the Almost Gods x G-Shock timepiece took centre stage, serving as a captivating backdrop for memorable photos and engaging conversations. Guests were drawn in by immersive design displays that showcased the collaboration’s bold narrative, intertwining mythology, resilience, and cutting-edge artistry. 

With over 250 attendees, including influencers, collectors, and media professionals from the realms of fashion, horology, and technology, the event was not just a product unveiling; it was a sensory experience that celebrated creativity, innovation, and the indomitable spirit of collaboration.

Presented in exclusive packaging that reflects the shared ethos of both brands, each timepiece comes with a certificate of authenticity, distinguishing it as one of the limited 250 pieces, along with a unique sticker.

This collaboration transcends traditional product design; it invites fashion enthusiasts, watch collectors, and cultural connoisseurs to immerse themselves in a moment where style, innovation, and storytelling converge. Priced at Rs 12,995, the limited-edition timepiece generated an overwhelming response during its early access phase. Available for pre-booking online 24 hours ahead of the launch, the collection sold out entirely, marking an unprecedented success for both brands.