MUMBAI: Rediffusion Y&R has made two elevations in the Delhi office.
Abhik Santara is being elevated as vice president and Chraneeta Mann as executive creative director.
Santara will head the Delhi office while Mann will head the creative function at Delhi and will partner with Santara to raise the bar of the creative product at the office, the creative agency said.
Santara started his advertising career around 14 years ago with ‘Desh ki Dhadkan’ and ‘Ride Safe’ campaign of Hero Honda.
Santara has left his imprint on brands such as adidas, Twinings speciality tea, Absolut Vodka, Whyte, Mackay Scotch, Hughes group and Unicef. He also managed the entire brand portfolio of Nokia including the GSM and CDMA range of phones, Airtel, LG, Himalaya and Danone at Rediffusion Y&R in the last three years, in addition to now taking the lead on MTS.
Mann has been in the advertising business for the last 15 years. She began her career as a junior copywriter at JWT and worked on Sony Ericsson, Honda car and motorcycles, Daikin air conditioners, Iffco Tokio General Insurance, GPI – Four Square, and BPL home appliances.
Mann has also been involved in the launch of Airtel and worked for more than seven years on the brand. More recently she has left her creative stamp on LG, ‘Zoot’ campaign of MTS and the launch campaign of Tata Nano.
As a senior creative team lead at Delhi, Mann has played a very significant role in the last two years in helping build some of the marquee brands in Delhi as also forging strong client partnerships.
Rediffusion Y & R president D Rajappa says, “Both Abhik and Chraneeta are fine professionals with a proven track record. I am sure that they would bring infectious energy and passion and with a rejuvenated team contribute to the growth of Rediffusion Y & R, Delhi through effective and impactful communication solutions for the clients we partner in Delhi.”
