ITV

Category: Marketing

  • Jaro hits the learning road to Tier-II India

    Jaro hits the learning road to Tier-II India

    MUMBAI: Jaro Education is taking knowledge on tour, and it’s making all the right stops. The leading executive and higher education player is expanding into Tier-II cities, opening new counselling centres in Kolkata, Nagpur, Jaipur and Indore to unlock untapped potential beyond metros.

    The move is part of Jaro’s larger mission to democratise access to quality education and career guidance, shaping India’s vision of a Vikshit Bharat, a developed and skilled nation where opportunity travels as fast as ambition.

    “Over the years, we’ve seen extraordinary potential emerging from Tier-II cities. These regions are not just expanding markets; they represent the next wave of India’s talent,” said Jaro Education CEO Ranjita Raman “Our presence here will help guide learners towards programs that truly transform careers.”

    Echoing this, Jaro Education founder and managing director Sanjay Salunkhe added, “Talent exists everywhere, opportunity must too. Strengthening our network in these cities means investing in India’s future workforce.”

    With established centres already in Mumbai, Pune, Chennai, Hyderabad, Bengaluru, Gurugram, Noida, Delhi, Ahmedabad, Chandigarh, Lucknow and Kochi, Jaro has seen firsthand the drive of learners nationwide. The new hubs will offer personalised mentorship and industry-aligned career advice, turning aspiration into action.

    As Tier-II cities rise as hotspots of ambition and entrepreneurship, Jaro’s local approach bridges the gap between talent and opportunity, ensuring India’s growth story has no postcode barrier.

    Founded in 2009, Jaro Education partners with top global and Indian institutions including MIT IDSS, Wharton Interactive, Rotman, IIMs and IITs, offering 230 plus programs that have already empowered over 350,000 learners.

    With this expansion, Jaro Education isn’t just growing its footprint, it’s helping India learn its way to a brighter, Vikshit tomorrow.

     

  • Shalimar Paints steps up its game with Hero Floor Shield launch

    Shalimar Paints steps up its game with Hero Floor Shield launch

    MUMBAI: Shalimar Paints is giving dull floors a reason to shine quite literally. The 120-year-old paint pioneer has unveiled Hero Floor Shield, a water-based floor coating that blends beauty, durability and innovation through self-cross-linking emulsion technology.

    The newly launched coating doesn’t just dress up floors in style, it armours them. Designed for cement and concrete surfaces, Hero Floor Shield offers superior protection against fungal and algal growth, making it as practical as it is polished. With this, Shalimar Paints looks to add another feather to its long-standing legacy of transforming spaces across India.

    Available in three shades Golden Yellow, Terracotta, and Gun Grey, the coating lends a soft sheen finish that suits both minimalist and vibrant interiors. It’s highly washable, abrasion-resistant, and environment-friendly, making it a well-rounded choice for homes that want flair without fuss.

    “Hero Floor Shield is yet another remarkable addition to our portfolio, reaffirming Shalimar Paints’ commitment to innovation, durability, and aesthetic excellence,” said Shalimar Paints managing director and CEO Kuldip Raina. “Specially formulated for modern homes and commercial spaces, this advanced coating offers superior abrasion resistance and excellent washability, ensuring long-lasting protection and beauty,” he added.

    What makes Hero Floor Shield stand out is its low VOC (Volatile Organic Compound) formulation, a non-flammable, eco-conscious product that supports healthier indoor air quality. It’s also built to withstand diverse Indian climates, drying efficiently under standard weather conditions of 30°C and 60 per cent relative humidity.

    Available in 1-litre and 4-litre packs, the coating maintains its efficacy for up to three years from the date of manufacture, a promise of reliability that goes beyond just surface-level appeal.

    With its combination of science, sustainability, and sheen, Hero Floor Shield marks Shalimar Paints’ latest stroke of brilliance, one that not only protects what’s underfoot but also elevates it to a statement of enduring style.

     

  • Bioderma launches ‘Glow with Science’ to redefine the meaning of radiance

    Bioderma launches ‘Glow with Science’ to redefine the meaning of radiance

    MUMBAI: No filters, just formulas. Bioderma, the french skincare brand known for its dermatological expertise, has launched a new digital campaign titled ‘Glow with Science’: a fresh take on what it truly means to shine.

    In an age where social media filters promise instant glow-ups, Bioderma flips the narrative by focusing on radiance that’s rooted in biology, not illusion. The campaign spotlights the brand’s pigment bio foaming cream, positioning it as the go-to product for everyday clarity and care.

    “Glow with Science is more than a campaign, it’s a reflection of who we are,” said  NAOS India director – marketing, ecommerce & modern trade Roshan Kunder. “At Bioderma, science is always guided by empathy for the skin. True glow isn’t instant; it’s built through consistency, care, and understanding your skin.”

    Targeting gen z and millennial consumers who crave both authenticity and efficacy, the campaign transforms dermatological precision into relatable storytelling. It blends AI-led creativity with clinical credibility, turning complex skincare science into something visual, engaging, and easy to understand.

    The launch also coincides with Bioderma’s refreshed global packaging identity under its care-first vision, uniting science, skin, and sustainability. The new design embraces simplicity and eco-responsible materials, reinforcing the brand’s long-term commitment to mindful beauty.

    Unveiled across Youtube and Instagram, the campaign is being amplified through influencer collaborations and digital media partnerships. With Glow with Science, Bioderma bridges the gap between beauty and dermatology, proving that the best glow is the one built on understanding, not filters.

     

  • Tata Soulfull personalises chai-time with No Maida rusk and AI Manoj Bajpayee bot

    Tata Soulfull personalises chai-time with No Maida rusk and AI Manoj Bajpayee bot

    MUMBAI: When tea meets tech, sparks fly. Tata Soulfull, the ‘better-for-you’ foods brand from Tata Consumer Products, has brewed up something fresh for chai lovers with its latest campaign ‘Tata ka Rusk – Chai Time with Manoj Bajpayee’.

    At the heart of this campaign is a first-of-its-kind Whatsapp bot that lets consumers create personalised images and videos featuring Manoj Bajpayee, transforming a simple tea break into a shareable, star-studded moment.

    The launch also introduces Tata Soulfull no maida rusk, made with 16 per cent jowar and completely free of maida. The product offers a wholesome, less crumbly take on the traditional rusk, perfect for guilt-free dunking.

    Tata Soulfull CMO Rasika Prashant shared, “With ‘Tata ka rusk – Chai time with Manoj Bajpayee’, we wanted to go beyond a standard product launch. Rusk is a deeply habitual category, and changing that takes more than innovation, it takes interaction. The Whatsapp bot lets people not just try the product, but live the experience.”

    Supported by a 360-degree marketing push across digital and BTL platforms, the campaign blends nostalgia with new-age engagement. With Manoj Bajpayee’s charm and Tata Soulfull’s tech-driven creativity, chai-time just found its modern-day twist: personal, playful, and perfectly brewed for India’s homes.

  • Women take the wheel as ETO Motors powers Amaravati’s green drive

    Women take the wheel as ETO Motors powers Amaravati’s green drive

    The road to sustainability just got a lot more empowering. In a move that blends women power with green power, Hyderabad-based ETO Motors has signed an MoU with the Andhra Pradesh Capital Region Development Authority (APCRDA) to roll out a fleet of fully electric three-wheelers all driven by women across the capital region of Amaravati.

    The initiative, inaugurated by chief minister Nara Chandrababu Naidu, is part of Andhra Pradesh’s renewed vision to develop Amaravati as a model sustainable capital. The Chief Minister launched the new APCRDA headquarters while unveiling a series of infrastructure and connectivity initiatives designed to transform the region into a hub of smart, inclusive mobility.

    Commending ETO Motors’ efforts, Naidu said, “These women drivers will ferry passengers from nearby villages to the Capital Region, becoming financially independent and contributing to a cleaner, greener Amaravati.”

    And it’s not just about the environment, it’s about empowerment. Every woman behind the wheel has been trained, certified, and deployed under the programme, creating a blueprint for inclusive, sustainable growth that extends beyond transport.

    ETO Motors chief marketing officer Rajeev YSR said, “With a unified ticketing system, passengers can seamlessly travel across three-wheelers, buses, and cars for first-mile, middle-mile, and last-mile connectivity. Our goal is to build a fully electric fleet that connects the Capital Region quadrangle Gannavaram Airport, Vijayawada, Amaravati, and Guntur through clean, accessible transportation.”

    The rollout is ambitious. In its first phase, ETO Motors plans to deploy 300 electric three-wheelers, 100 electric cars, and 20 electric shuttle buses, integrating a multimodal network that’s both affordable and zero-emission.

    Beyond mobility, the programme is designed to generate employment and micro-entrepreneurship for women and marginalised communities ensuring that the transition to clean energy also drives social change.

    ETO Motors expressed its gratitude to the state’s leadership, including minister for MA&UD P. Narayana and APCRDA commissioner Sri Kannababu IAS, for their vision in enabling the project. The company’s senior leadership Bhaskar Ponnapula (director, ETO Group), Preethi Belinda Jasti (vice president of operations), and Nirmal (president, ETO Motors) were also present at the event.

    With e-rickshaws driven by women and powered by clean energy, Amaravati’s new mobility model isn’t just about getting from point A to B, it’s about moving towards a future that’s electric, equitable, and empowering. In this journey, Andhra Pradesh isn’t just going green, it’s going gracefully green.

     

  • Galeries Lafayette lands in Mumbai with massive bet on Indian luxury

    Galeries Lafayette lands in Mumbai with massive bet on Indian luxury

    MUMBAI: Mumbai will get its first luxury department store next month when Galeries Lafayette throws open the doors of its 90,000 sq ft flagship in the heritage Turner Morrison and Voltas House buildings at Kala Ghoda. The move marks the French retailer’s biggest bet yet on India’s exploding luxury market, forecast to hit $85bn by 2030.

    The partnership between the 130-year-old Parisian institution and Aditya Birla Fashion and Retail Limited (ABFRL), struck in 2022, brings more than 250 global luxury brands to five floors of meticulously restored colonial grandeur. London’s Virgile + Partners has designed the space to blend Parisian refinement with Mumbai’s architectural heritage.

    Aditya Birla group chairman Kumar Mangalam Birla called it “a coming-of-age moment for Indian luxury retail.” He pointed to India’s fastest-growing affluent population and a new generation of globally exposed consumers hungry for high-end experiences. “For the first time, India will welcome a luxury department store, housed in landmark real estate, executed with precision, and infused with the elegance of Indian sensibilities,” he said.

    Galeries Lafayette group executive chairman Nicolas Houzé described the Mumbai opening as “a defining moment” that brings together French heritage with India’s energy and cultural richness. The partnership with the Aditya Birla group, he added, gives the project “a particularly strong foundation.”

    To mark the occasion, both chairmen sailed from the Gateway of India aboard a flotilla of yachts for a celebration on the Arabian Sea—a suitably theatrical arrival for a brand built on spectacle.

    Beyond the merchandise, the flagship offers personal styling, private lounges, concierge services and curated cultural programmes. ABFRL, managing director Ashish Dikshit said the store aims to create “cultural experiences” that go beyond retail. “We are setting new benchmarks in assortment, service and experience,” he said.

    The store opens early next month at 16 G. Vaidya Road, Kala Ghoda. If India’s luxury trajectory holds, it won’t be the last of its kind. Mumbai’s moneyed set, it seems, is ready to shop like Parisians—without leaving home.

  • Sweet Truth serves nostalgia with festive desserts

    Sweet Truth serves nostalgia with festive desserts

    MUMBAI: This Diwali, Sweet Truth is sprinkling a little nostalgia on your plate! Rebel Foods’ indulgent dessert brand has launched its festive campaign, Back To Sweetness, celebrating the magic of togetherness with a delightful fusion of traditional Indian flavours and modern dessert craftsmanship.

    The limited-edition collection brings classic sweets to life in a distinctly Sweet Truth style. Highlights include the rasmalai cake (Rs 649), gulab jamun cheesecake (Rs 219), rasmalai jar (Rs 169), baklava (Rs 249), and mishti doi cheesecake (Rs 199). For gifting, the brand has introduced the Sweet Truth celebration gift box (Rs 699) and a charming Sweet Truth gift bag (Rs 29), perfect for sharing festive joy.

    “Back To Sweetness celebrates Diwali by reconnecting with our roots while offering something refreshingly new. By fusing Indian flavours with Western dessert styles, Sweet Truth helps people relive cherished memories and make new ones with every bite,” said Sweet Truth brand manager Aruj Garg.

    Available at over 370 locations nationwide, the collection is designed to make Diwali celebrations indulgent, nostalgic, and joyfully sweet.

  • Samarpan Health spotlights leadership driving excellence in mental health

    Samarpan Health spotlights leadership driving excellence in mental health

    MUMBAI: Samarpan Health, one of India’s leading mental health and rehabilitation organisations, is putting the spotlight on its core leadership and psychiatry teams, reinforcing its commitment to ethical, internationally benchmarked care.

    At the helm are chief operating officer Martin Peters, and chief clinical officer Obi Unaka both practising clinicians with decades of experience in mental health and addiction care across the UK, Asia, and the Middle East. They are joined by senior clinical psychologist Nikita Bhati and eminent psychiatrists Anu Kant Mittal and Priyanka Mahajan, forming a powerhouse team driving clinical excellence.

    Martin Peters brings over 30 years of experience in mental health, specialising in relapse prevention, crisis management, and transitional care, while overseeing Samarpan’s operations. Obi Unaka, with more than 25 years in psychotherapy, leads clinical strategy and supervises treatment programs, focusing on trauma, personality disorders, and substance use.

    Clinical psychologist Nikita Bhati adds depth with her expertise in trauma, dissociative disorders, and complex psychological cases, mentoring young psychologists and shaping therapeutic strategies. Complementing her are Anu Kant Mittal, with three decades of experience and leadership in psychiatric ethics and interventions, and Priyanka Mahajan, an adult psychiatrist specialising in personality disorders, ocd, and complex mood conditions, bringing both international and domestic expertise.

    “Dr Anukant and Dr Nikita bring immense experience and credibility, strengthening our multi-disciplinary team,” said Martin Peters. Obi Unaka added, “Their expertise and compassion will greatly benefit those we serve.”

    Together, Samarpan Health’s leadership and psychiatry teams, with over 90 years of combined global experience, are steering the organisation’s vision of transformative, client-centred mental health and addiction care, blending strategic foresight, therapeutic depth, and ethical integrity.

     

  • Cup of laughs as Rosepod bowls out new cricket comedy podcast

    Cup of laughs as Rosepod bowls out new cricket comedy podcast

    MUMBAI: Cricket, comedy, and a whole lot of Cups, that’s the winning pitch Rosepod is banking on. The podcasting arm of Rose Audio Visuals, the studio behind some of India’s most original screen content, has just dropped Two Boys One Cup, a riotous new cricket podcast hosted by comedians Sorabh Pant and Aakash Mehta.

    The duo both diehard cricket buffs and full-time funny men, take listeners on a rollercoaster ride through the sport’s most unforgettable tournaments, from the glorious to the downright bizarre. With unfiltered banter and wicked humour, they dissect legendary matches, outrageous moments, and larger-than-life personalities that have shaped cricket’s storybook over decades.

    The debut episode, now streaming across major audio platforms (and on Rosepod’s Youtube channel), kicks things off with a nostalgia-fuelled look at India vs Pakistan’s Asia Cup clashes from the drama of 1984 to the fireworks of 2025. Expect Pant and Mehta to do what commentators don’t crack jokes about Dhoni’s calm chaos, Hardik Pandya’s blonde experiments, and Virat Kohli’s death stare, while also celebrating the passion and unpredictability that define Indo-Pak encounters.

    “With ‘Two Boys One Cup’, we wanted to create a space that blends cricket passion with pure comedy,” said Rose Audio Visuals COO Mitesh Patel. “It’s nostalgic, irreverent, and deeply relatable, everything Indian cricket fans love. With Sorabh and Aakash’s banter, it’s impossible not to laugh while you relive some of the sport’s most iconic moments.”

    Sorabh Pant summed it up in true comic spirit: “It’s basically two grown men arguing over Cups and occasionally agreeing on cricket. From legends to hairstyles, we’re covering it all.”

    Adding to that, Aakash Mehta quipped, “We’ve all had those debates about ‘that one match’ or ‘that one player’. This show is our tribute to those endless cricket convos only with more jokes, less shouting, and way better sound.”

    With its sharp wit, nostalgia-laced insights, and irreverent energy, Two Boys One Cup is less about stats and more about stories the kind that every cricket fan (and even the cricket-agnostic) can laugh along to. So whether you’re reliving Tendulkar’s sixes or just here for the jokes, this Cup promises to overflow with laughs.

    Stream the first episode of ‘Two Boys One Cup’ now on Rosepod’s Youtube channel or your favourite audio platform because every Cup deserves a laugh.

  • Cocoon Hospital raises a #Pinkshield to fight breast cancer with early action

    Cocoon Hospital raises a #Pinkshield to fight breast cancer with early action

    MUMBAI: When it comes to breast cancer, prevention is the ultimate armour and Cocoon Hospital is turning awareness into action. The healthcare provider recently launched the #Pinkshield Campaign, a comprehensive initiative aimed at promoting the life-saving importance of early detection and regular screening, while sparking open conversations around breast health in India.

    Breast Cancer Awareness Month provided the perfect backdrop for the campaign, which seeks to empower women to put their health first. “Every day, women dedicate themselves to their families, their work, and their communities. In prioritising others, their own health often comes last. This Breast Cancer Awareness Month, through the #PinkShield movement, I appeal to every woman to put herself first,” said RJ Corp Healthcare Business director Devyani Jaipuria.

    #PinkShield emphasises that regular screenings, early detection, and honest dialogue with healthcare providers are not just preventive measures, they are acts of care and courage. “When women take care of themselves, they strengthen their families and inspire the world around them. Let us come together to build our #PinkShield. Aware, Empowered and Unstoppable,” Devyani added.

    The campaign encourages women to regularly perform self-examinations to identify early warning signs and to undergo screenings such as mammograms or breast ultrasounds as advised by their doctors. It is designed to reach women across age groups, particularly those who often neglect preventive check-ups, combining educational workshops, social media outreach, expert talks, and community interactions.

    By creating a space for honest conversations about breast health, #PinkShield aims to break the silence and stigma that frequently surround breast cancer in India. Cocoon Hospital’s initiative underscores that awareness, knowledge, and timely action can dramatically increase survival rates, transforming health care from reactive to proactive.

    As part of this month-long drive, the campaign is not only providing information but also fostering a community that stands united under the banner of the #PinkShield. From workshops in local communities to digital engagements reaching thousands online, the campaign is redefining what it means to be informed and empowered in the fight against breast cancer.

    In a country where millions of women continue to overlook regular screenings, #PinkShield acts as both a call-to-action and a shield, a reminder that early detection saves lives, and that every woman deserves to prioritise her health, her courage, and her future.

    With Cocoon Hospital leading the charge, October is not just a month of awareness; it is a rallying cry for action, knowledge, and empowerment, one #PinkShield at a time.