ITV

Category: Marketing

  • Metal Communications appoints Gaurav Soi as general manager

    Metal Communications appoints Gaurav Soi as general manager

    MUMBAI: Metal Communications, an integrated marketing communications company, has appointed Gaurav Soi as general manager, in charge of its Mumbai operations.


    Soi has over 12 years of experience across companies like Grey and Ambience Publicis and has looked after and led various homegrown as well as international brands. At Metal, he will oversee and run the Mumbai office and will be responsible for all existing and new relationships.


    Soi will report to Metal Communications vice president Ambarish Ray.
     
    Ambarish says: “Metal is ready for its next level of growth. With Gaurav’s experience and expertise, he is the right man for the job of driving our largest and fastest growing office.”


    Metal has on its roster blue chip clients like Platinum Guild
    International, Reliance Mutual Fund, Web 18, Sennheiser, Bajaj Capital, Zoom TV and Star CJ Alive, among others. Metal’s proprietary strategic tool, Breakthrough, creates media neutral ideas for brands and businesses.

  • CTM Group ropes in Narendra Kumar as director – media ops

    CTM Group ropes in Narendra Kumar as director – media ops

    MUMBAI: Creative Thinks Media (CTM), an integrated media solutions company, has roped in Narendra Kumar as director – media operations for its print communication arm – Media Clinic.


    Kumar has also got shares of Media Clinic, CTM Group managing director Ritesh Malik said.


    Kumar comes with over 21 years of experience in the field of marketing and advertising. Prior to CTM Group, he was with Vermillion as vice president.
     
    Malik added, “Narendra and I share a great relationship. We have got this opportunity to work together and with his strong background in the print media and our penetrative knowledge about the North Indian market we all stand to gain a lot together as a team.”


    Kumar had started his career with Nachno Polyplastic (Ashima Group) in 1990 and later worked with Birla Textile Mills, Bhilwara Group and Oswal Group. Later, he switched to Brainbridge Advertising firm as Delhi head where he oversaw media buying for clients in FMCG, Automobiles and Restaurant Verticals.

  • SRK ties up with HomeShop18 for Ra.One merchandise

    SRK ties up with HomeShop18 for Ra.One merchandise

    MUMBAI: Shah Rukh Khan has tied up with Homeshop18, to showcase Ra.One merchandise on a special series on the home shopping channel.

    With the deal in place, exclusive offers and gift hampers on the original merchandise will be available on the channel‘s website.

    As official shopping partner of Ra.One, HomeShop18 will sell the original movie merchandise through both its 24 hours home shopping channel and ecommerce portal, www.homeshop18.com.

    Khan said, “I would like everyone to watch the movie and bring home G.One. It gives me immense pleasure to collaborate with HomeShop18 as the association would help us reach out to the masses with our super-movie. Through this association, we are trying a new form of movie marketing in India, much like the practice in Hollywood. We want our audiences to not only get entertained by Ra.One but also get a chance to own a piece of the movie as they shop in the comfort of their homes.”

    “HomeShop18‘s retail setup is a significant boost to the movie industry and we look forward to partnering with them for our future projects,” he added.

    HomeShop18 founder and CEO Sundeep Malhotra added, “We are excited to partner with Red Chillies for the biggest release of this year, Ra.One as its shopping partner. SRK wanted to take the merchandise to families across the country and we are happy to provide him with the platform. Ra.One merchandise and toys would make for an excellent gifting option along with our ongoing Diwali Dhamaal promotion,”

    The merchandise includes gift hampers like Ra.One action figure, G Balls, Ra.One Frisbee, pencil box, lunch box, stationary set, notebooks, sipper set, exam board, coin bank, toy laptops, fridge magnets, wristbands, key chains and car danglers.

  • No dramatic change in Champions League T20 ratings

    No dramatic change in Champions League T20 ratings

    MUMBAI: Despite four Indian Premier League (IPL) teams taking part and Shah Rukh Khan being used as brand ambassador for the event, the recently concluded Nokia Champions League Twenty20 did not see any dramatic change in ratings.

    Even the triumph of Mumbai Indians did not help host broadcaster ESPN Star Sports (ESS) much, indicating that the format will take time to find widespread popularity.

    TAM data (c&s, 4+, All India) shows that the event averaged a TVR of 1.64 (not including the qualifying event), marginally up from 1.44 TVR that it recorded last year. Including the qualifying event, the whole tourney this time averaged 1.45 TVR. 

    Reach, however, expanded to 87 million compared to 78 million last year.

    The final match got a TVR of 3.51 compared to 3.30 TVR last year. If there was any improvement, it was in the delivery of the semifinals. They averaged 2.74 TVR this season, compared to 1.34 TVR last year. 

    MPG senior director R Venkatasubramanian feels that the event needs a bigger marketing push as foreign teams are taking part. “Cricket fans know about the IPL and the players. Marketing needs to be done for the foreign teams. That would create a sense of anticipation among fans. There should also be on-ground activation.”

    An ESPN Star Sports spokesperson, however, said the event‘s performance has been in line with their expectations.

  • Gitanjali Group ropes in Sharmila Tagore and Soha Ali Khan as brand ambassadors

    Gitanjali Group ropes in Sharmila Tagore and Soha Ali Khan as brand ambassadors

    MUMBAI: The Gitanjali Group has roped in Sharmila Tagore and Soha Ali Khan as the brand ambassador for its ‘Nizam Collection‘.

    The new collection boasts of exquisite jewellery crafted in classic gold and set with uncut diamonds and coloured stones, inspired by the rich cultural heritage of the golden era in the history of Indian art, craft and culture during the Mughal, Rajput and Nizam periods.

    The group also unveiled its new campaign with the mother-daughter duo of the royal Pataudi family.

    The new campaign captures the essence of the brand symbolising luxury, class and exclusivity with each exquisite piece. The TV commercial showcases how Nizam jewellery, known to make the wearer feel like a Royal Princess, seduces a modern day girl to bring out the lady in her.

    It involves an interaction between the mother and daughter while they are dressing up for an important family occasion. Khan, who at first dismisses the traditional attire, converts herself to that look and the campaign captures those moments of transformation and transition that she goes through from being a modern looking girl to emerging as a royal princess as she adorns herself with Nizam jewellery.

  • Triton Communications wins Add Gel Pens’ creative mandate

    Triton Communications wins Add Gel Pens’ creative mandate

    MUMBAI: Triton Communications has won the creative duties of Add Pens after a multi-agency pitch.


    The account will be handled out of the creative agency‘s Mumbai branch.


    Law & Kenneth was the incumbent agency.
     
    Add Gel CEO Deepak Jain said, “We were looking for a communication partner who understood our needs and was able to create distinct and relevant communication, we liked the understanding exhibited by Triton and the ideas presented by them and decided to go with them.”


    Triton Communications MD Ali Merchant said, “Add GEL is a leader in pens and a prestigious brand for us. We are proud to be partnering it.” 
     
    Triton Communications national creative director Renton D‘sousa added, “We look forward to ‘adding‘ a strong idea to Add Gel and subtracting competition from the category.”


    Having achieved the leadership in Gel technology, Add enjoys a reputation for innovation in writing products.

  • Blackberrys launches new TVC with the theme of ‘Go Sharp’

    Blackberrys launches new TVC with the theme of ‘Go Sharp’

    MUMBAI: The apparel brand Blackberrys has launched a new TV commercial that aims to bring to life the “Go Sharp” philosophy of the refurbished brand.


    The TVC is created by McCann Worldgroup TAG Ideation. It reiterates Blackberrys‘ position as a fashion brand.
     
    “Set in a surreal world, our protagonist is seen playfully dodging the paparazzi as soon as he adorns his Blackberrys. The geometric figures and the device of them getting slashed, even through an accidental touch by him, reiterate how everything is ‘cut to size‘ before our protagonist,” Blackberrys spokesperson said.


    The TVC also establishes a “near perfect consistency” with the still campaign. The international fashion looks and the Indian twist perfectly blends in to reflect the brand as well as audience.


    The company has also made a 3- minute Blackberrys music track.
     
    The company has identified that its TG is as much in metros, tier 1 as they are in tier 2 cities. “We also recognize the growing potential of the tier 2 market segment. Therefore, our choice of genres and channels have been basis this understanding of our audiences,” the company said.


    It is using various genres for TV promotions including movies, general entertainment, English and Hindi news, Hindi entertainment etc.


    “We will be present on the leading channels in each of these genres, some of which are NDTV India, AXN, Zee Business, NDTV Good Times, Max, Zoom, Discovery Network, CNBC TV 18, Awaaz, CNN IBN, IBN7, Star Movies, Zee Studio, Zee Café, NDTV 24 X 7, Times Now, and Star News,” the spokesperson said.

  • Colors back to No. 3 as Bigg Boss’ ratings drop

    Colors back to No. 3 as Bigg Boss’ ratings drop

    MUMBAI: The hype and hoopla surrounding Bigg Boss season 5 helped Colors overtake Sony Entertainment Television in its debut week. But as the ratings of the big-ticket reality show dropped, Colors slipped back to the third spot in the Hindi general entertainment channel (GEC) space.

    Colors shed 37 GRPs (gross rating points) to collect 218 GRPs during the week ended 15 October, according to TAM data (HSM, C&S, 4+). Bigg Boss 5 managed an average TVR of 1.8 in the second week. In the preceding week, the three-and-a-half hour debut episode had clocked over 30 GRPs.

    Star Plus maintained its lead with 292 GRPs, despite losing 12 GRPs. Set, on the other hand, added nine GRPs to close the week at number two with 257 GRPs.

    Zee TV continued its downward slide and closed the week with 139 GRPs (last week 142 GRPs).

    Sab TV registered 123 GRPs (121 GRPs last week) in the week while Imagine TV was at number six with 64 GRPs (last week 66 GRPs).

    Star One (34 GRPs) overtook Sahara One (30 GRPs) once again.

  • Blackberrys launches new TVC with the theme of ‘Go Sharp’

    Blackberrys launches new TVC with the theme of ‘Go Sharp’

    MUMBAI: The apparel brand Blackberrys has launched a new TV commercial that aims to bring to life the “Go Sharp” philosophy of the refurbished brand.


    The TVC is created by McCann Worldgroup TAG Ideation. It reiterates Blackberrys‘ position as a fashion brand.
     
    “Set in a surreal world, our protagonist is seen playfully dodging the paparazzi as soon as he adorns his Blackberrys. The geometric figures and the device of them getting slashed, even through an accidental touch by him, reiterate how everything is ‘cut to size‘ before our protagonist,” Blackberrys spokesperson said.


    The TVC also establishes a “near perfect consistency” with the still campaign. The international fashion looks and the Indian twist perfectly blends in to reflect the brand as well as audience.


    The company has also made a 3- minute Blackberrys music track.
     
    The company has identified that its TG is as much in metros, tier 1 as they are in tier 2 cities. “We also recognize the growing potential of the tier 2 market segment. Therefore, our choice of genres and channels have been basis this understanding of our audiences,” the company said.


    It is using various genres for TV promotions including movies, general entertainment, English and Hindi news, Hindi entertainment etc.


    “We will be present on the leading channels in each of these genres, some of which are NDTV India, AXN, Zee Business, NDTV Good Times, Max, Zoom, Discovery Network, CNBC TV 18, Awaaz, CNN IBN, IBN7, Star Movies, Zee Studio, Zee Café, NDTV 24 X 7, Times Now, and Star News,” the spokesperson said.

  • TTL integrates all brands under Docomo

    TTL integrates all brands under Docomo

    BANGALORE: Telecom major Tata Teleservices Ltd (TTL) today unveiled a technology agnostic structure to leverage emerging market opportunities. To this end, the company has brought its CDMA, GSM, 3G and Photon platforms under one brand – Docomo.


    Starting today all its non-Docomo subscribers (excluding T24 subscribers) will be migrated to Docomo.


    “This marks TTL’s evolution from being just an access provider to a multi-platform telecom applications and solutions organisation with one single brand – Tata Docomo-for customer connect, ease and delight,” said TTL executive president of Mobility Business Deepak Gulati. “Our new strategy will unify our brands and unlock the synergies across CDMA, GSM and 3G platforms and will enable us to give our Tata customers a new world of telecom and lifestyle impacting experiences.”
     
    “Our research shows that customers are not interested in the technology that is used to bring a service to them, just the end result,” revealed TTL Regional Head (South) Yatish Mehrotra.


    Also starting today, to create awareness about its brand integration, a new multi-media campaign will be rolled out by TTL. “We will be using a 360 degree approach – across mediums – this includes television, print, outdoor, in-store, etc. A mutli-media campaign strategy is being worked on,” said Mehrotra.


    Three TVCs have been shot, out of which two will start airing on the national general entertainment channels today. Regional channels and/or sports and news channels may also be used once the communications in regional languages are ready.


    Rediffusion handles the creative work and Lodestar the media buying duties for TTL.