ITV

Category: Marketing

  • F1 India GP zooms ahead of other races

    F1 India GP zooms ahead of other races

    MUMBAI: While it was expected that viewers in the six major metros would have watched the first F1 Grand Prix that took place in Delhi last month, it now turns out that people in other parts of the country were tuning in as well.

    Tam data (C&S4+ All India) shows that if an average race had a TVR of 100, then the F1 GP had a TVR of 725. This is even better compared to the six-metro performance where the TVR would have been 715.

    In terms of how the other F1 GPs fared at an all India level, the Malaysian GP would have got a 183 TVR, the Australian GP a TVR of 178 and the Monaco GP a TVR of 78.

    It remains to be seen if the excitement over the Delhi race spills over to the remaining races in the season.

    Also Read

    Audiences swell for India F1 GP

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  • Tata Capital launches new TV campaign for home loans

    Tata Capital launches new TV campaign for home loans

    MUMBAI: Tata Capital Housing Finance (TCHFL), a subsidiary of Tata Capital, has launched its new campaign focusing on the home loan segment.

    The essence of the campaign is derived from a fundamental insight that people have the freedom to truly express themselves, only in their own homes.

    Conceptualised by Leo Burnett, the TVC brings out the insight that one can live freely only in one‘s home. With Tata Capital‘s home loans, one can move closer to the joy of owning a home. This thought is brought to life by using the metaphor of a little girl who is interrupted by others around her from freely expressing herself and she finally finds a ‘free‘ haven in her own home where she can uninhibitedly express herself.

    Leo Burnett national creative director KV Sridhar said, “The idea is based on the fact that people have the freedom to do what they want only in their own homes. And TCHFL empowers people to experience the joy of such a freedom with home loans. Based on this we came up with a simple yet endearing film told in a refreshing manner through the world of kids. Kids have an innocence that makes the message more engaging and creates empathy among the audience. The film has succeeded on all parameters.”

    Through the campaign, TCHFL is looking to highlight its home loans offering to prospective home loan customers. The company offers customised home loan solutions based on customer‘s needs and his specific requirements.

    TCHFL director Govind Sankarnarayanan said, “The purchase of a home is one of the biggest decisions taken by any individual and Tata Capital Home Loans assist the buyer in taking the right financing decision. Each home loan customer has specific requirements, and we at Tata Capital Home Loans offer customised Home Loan solutions that are flexible and tailored to the individual needs of our customers.”

  • Asci seeks to collaborate with govt on misleading ads

    Asci seeks to collaborate with govt on misleading ads

    MUMBAI/NEW DELHI: The government has been pressing for a new set of guidelines to check misleading ads. Now ad industry watchdog Asci wants to collaborate with the other stakeholders, including the government, to seek solutions that would make the self-regulatory mechanisms more effective and efficient.

    The Advertising Standards Council of India (Asci) said Wednesday it is seeking consultation and collaboration from the Information & Broadcasting Ministry, Food Safety & Standards Authority of India (FSSAI), and the Department of Consumer Affairs (DCA) to support and encourage self regulatory mechanism on advertisement content.

    Earlier, the Prime Minister‘s office (PMO) had given a directive to the DCA to frame some guidelines to check misleading advertisements in the print and electronic media. Asci was expectedly irate with the move.
     
    Now, as part of its collaborative effort with the government and civil society, Asci is organising a conference – ‘Strengthening Self Regulation of Advertising Content‘ – in Delhi on 17 November, in which speakers and participants will comprise regulators, legislators, activists and members connected with the advertising profession.

    Asci chairman I Venkat said, “It has become necessary to make regulators, legislators, consumer activist organisations and advertising industry members aware of the work ASCI is doing and motivate them to use ASCI‘s services at all possible points to encourage the self regulatory mechanism on advertisements. We have invited Information and Broadcasting Minister Ambika Soni and Minister of State for Consumer Affairs KV Thomas, along with other stakeholders to seek solutions on how to make the self regulatory mechanism of ASCI even more effective and efficient.”

    Asci vice chairman Arvind Sharma added, “Over years we have conveyed and convinced the government authorities that self regulation is the best way to keep a check on misleading ads. We have always worked in collaboration with the government bodies for the public welfare and will continue to do so”.

  • KBC propels Sony to new heights

    KBC propels Sony to new heights

    MUMBAI: The angry “old” man of Indian cinema, Amitabh Bachchan, has once again proved his charisma as he took the fifth season of the game show Kaun Banega Crorepati (KBC) to new heights on Sony Entertainment Television.

    Albeit, it was a joint effort as in the history of KBC, it was the first time that a winner was taking home the grand prize of Rs 50 million. The two episodes, on 1 and 2 November, clocked a TVR of 7.2 and 8 respectively, as audiences swelled to watch a common man – Sushil Kumar from Motihari, Bihar, win the amount.

    KBC has helped Set to add 51 GRPs (gross rating points) during the week ended 5 November as it marched ahead of Colors, which was at par with the channel last week.
     
    As per TAM data (C&S, 4+, HSM), Set closed the week with 287 GRPs (last week 236), second among the Hindi general entertainment channels.

    Set senior EVP and business head Sneha Rajani said, “We are extremely satisfied with the ratings of KBC and humbled by the way audiences have connected to the show. It strengthens our belief and philosophy ‘koi bhee insaan chhota nahi hota‘. The success of Sushil Kumar in KBC is an emphatic endorsement of the fact that KBC is not just a game show, but a melting pot of knowledge and aspirations of the aam aadmi.”

    The Wednesday episode (2 November) of KBC5 has, in fact , became the highest TVR grosser among all shows since 2009 when Uttaran on Colors had achieved a 8+ TVR.

    Set said that KBC reached out to 25 million people on Tuesday and 27 million people on Wednesday, with 18 per cent reach and 43 minutes of average time spent, the highest for this season. 
     
    Set‘s climb was also supported by other fiction properties including Crime Petrol (4.2 TVR), C.I.D. (4 TVR) and Bade Acche Lagte Hain (3.7 TVR).

    Set has also broken its nine-year record to reach highest ratings. However, last time, it was on the back of the blockbuster film 3Idiots while the present rise is on pure programming.

    Even after scaling to 287, Sony stayed behind genre leader Star Plus which climbed to 335 GRPs (last week 273). All the fiction properties of the channel saw an increase in viewership, helping it to surge ahead.

    Colors closed the week with 240 GRPs (last week 236), while Zee TV ended with 143 GRPs (last week 131).

    Sab remained in fifth position with 121 GRPS (118 GRPs last week) followed by Imagine TV with 70 GRPs (from 61 GRPs).

    Star One closed with 43 GRPs (from 40 last week) and Sahara One with 34 GRPs (30 last week), according to TAM data.

  • Eggfirst to handle accounts for three retailiers

    Eggfirst to handle accounts for three retailiers

    MUMBAI: Eggfirst Advertising and Design agency has bagged accounts for three retailers – Seasons Mall, Sezal Encasaa and Shivam Autozone.

    Eggfirst BBN VP Ashish Banka said, “It gives immense pleasure to have bagged accounts of such good repute in the retail space. The credit goes to our concentrated focus on the very domain through our specialized retail advertising wing – ‘Eggfirst Mandi‘. Retail business in India, marked by immense competition is booming big time for sure. Which we understand, invariably calls for a specialist approach in branding/advertising.”
     
    Seasons mall, spread over 12 acres of land, is an awaited upcoming mall at Pune. With some of known anchors already signed up, the mall has plans to come up with the largest planned multiplex in the country, family entertainment zones, lavish food courts and much more.

    Sezal Encasaa, the home lounge, is a Mumbai-based mega store chain in the Furniture and Sanitaryware space. Shivam Autozone has recently launched their new exclusive Maruti showroom at Raghuleela Mall, Kandivali.

  • Vandana Ramkrishna rejoins Madison Media as Sr GM

    Vandana Ramkrishna rejoins Madison Media as Sr GM

    MUMBAI: Madison Media Sigma has roped in Vandana Ramkrishna to handle its Godrej account.

    Ramkrishna re-joins Madison as Sr GM and will be based in Mumbai.

    Ramkrishna said, “I am happy to be a part of the Madison family once again and looking forward to lead a dynamic team and come up with innovative solutions for Godrej.”
     
    Madison Media Sigma COO Vanita Keswani added, “I am delighted to have Vandana join my team and am sure she will be a great asset to our team and will strengthen our offering to our marquee client Godrej.”

    Vandana, who joins from Zenith Optimedia, brings in 15 years of experience in media. She has worked with agencies like Lodestar Initiative Media, Saatchi and Saatchi and Leo Burnett in India and US.

  • Neha Dhupia is brand ambassador of Gitanjali’s new range Gdivas

    Neha Dhupia is brand ambassador of Gitanjali’s new range Gdivas

    MUMBAI: Jewellery manufacturer Gitanjali Group has launched a new brand, Gdivas and has roped in Bollywood actor Neha Dhupia as the brand ambassador for the same.

    The new Gdivas range, starting from Rs 3150, is specially designed for the “confident and stylish women of today” the company said.

    “Gdivas is a new brand under Gitanjali which caters to the young woman with adulation everyday for every occasion. These are light weight and elegant pieces that can complete your any day attire,” said Gitanjali Brands CEO Niyat Parekh. “Dhupia very well represents the young, independent and social woman who is the perfect face for Gdivas.”
     
    Dhupia added, “It‘s wonderful to be associated with a fashion forward brand like Gdivas, offering young professional women like me, jewellery which we can flaunt for every occasion, an extensive yet affordable collection to choose from, which adds flair to any outfit and above all, all occasions, truly making one feel like a diva.”

    The company is also launching a new TVC with Dhupia, which revolves around a day in a young modern woman‘s life- a woman who just like most young urban women, is aware of how she needs to look and carry herself, is in search for the perfect outfit with the right accessories, including jewellery which is trendy, chic and lightweight and yet complements her every mood and occasion. Gdivas spells out that it‘s time to be jeweled with adulation everyday with stunning pieces complimenting an everyday look for the diva in you.

    Gitanjali Group also houses brands like Nakshatra, D‘damas, Gili, Asmi, Sangini, and Giantti.

  • LMG takes full ownership of OOH firm Aaren Initiative

    LMG takes full ownership of OOH firm Aaren Initiative

    MUMBAI: Lintas Media Group (LMG) has bought out the remaining 50 per cent stake in Aaren Initiative to take complete ownership of the OOH firm.

    The purchase price was undisclosed by both the companies. The ten-year-old agency, set up as an equal joint venture
    between LMG and Aaren Advertising, had a roster of clients like Hindustan Unilever and Nokia.

    The agency will be renamed as Lintas Initiative Outdoor. LMG chairman & CEO Lynn de Souza will continue to be the chairman of the wholly owned agency.

    Speaking to Indiantelevision.com, de Souza said the management hierarchy will remain unchanged.
     
    Aaren Initiative had an annual billing of Rs 1.5 billion. It has
    offices in 28 cities and a network of over 100 employees.

    “Through this acquisition we hope to work with many more global clients and have made plans to invest in the right tools and people to transform Lintas Initiative Outdoor into a future ready OOH and retail player,” said de Souza.

    Lintas Initiative Outdoor MD, Hemanth Shah added, “The team shall have the independence to function and nurture non-network clients and the network clients shall experience seamless deliveries. The acquisition allows the company to plan holistic solutions and integrate them into its offerings right from creative to all-media.”

  • Philips retains Carat as its media agency, adds MPG for certain geographies

    Philips retains Carat as its media agency, adds MPG for certain geographies

    MUMBAI: Consumer electronics major Philips has continued its global strategic media partnership with Carat across all its business segments and corporate organisation.

    While global media agency MPG has been hired to handle the consumer lifestyle sector in America, France and southern Europe, Carat will continue to provide media agency services in all other geographies.

    Philips consumer lifestyle, chief innovation, marketing and strategy officer Antonio Hidalgo said, “Continuing our relationship with Carat is testimony to the strength of their strategic offering and the trusted partnership we have built in the recent years. The addition of MPG for specific geographies reflects Philips’ focus on identifying strong local partners to deliver business results.” 
     
    Aegis Media Asia Pacific CEO Nick Waters added, “Asia is a
    predominantly important market for Philips. In retaining Asia we have held on to their fastest growing and most dynamic markets in the world. We are happy that Philips has affirmed our strength in this region, and following a long-standing relationship of over a decade, this win is proof of the true partnership we have developed.”

    Carat India MD Kartik Iyer said, “I am absolutely delighted with retaining the business and believe that it bears testimony to the integrated solutions we have been providing Philips across offline media, digital media, OOH, retail and activation over the years in the region. We would definitely like to thank the Philips India team for all the support they have given us and look forward to a long, continuing relationship with Philips.”

  • Ormax predicts 60% slot growth for Zee with ‘Hitler Didi’

    Ormax predicts 60% slot growth for Zee with ‘Hitler Didi’

    MUMBAI: Zee TV‘s latest fiction show, Hitler Didi, may have a first-week average TVR of 1.6 at the 8 pm slot.

    The predicted opening is a 60 per cent growth on the current rating of 1 TVR for ‘Shobha Somnath Ki‘.

    The predictions are according to Ormax Media‘s predictive model based on their awareness tracking tool Showbuzz. The media consulting and research firm said that the actual TVR may vary by up to 15 per cent, depending on the actual content of the programme.
     
    As per Ormax, the show has scored 15 per cent on Unaided Awareness and 84 per cent on Total Awareness on Showbuzz amongst female audiences, in the week before its launch. This is the best performance for a Zee TV fiction show on Showbuzz since the last two years. In November 2009, ‘Yahan Main Ghar-Ghar Kheli‘ had scored 17 per cent and 78 per cent respectively one week before its launch.

    Showbuzz tracks awareness of new programmes across six markets. Data over the last two years has been used to create a predictive model for fiction shows. The model predicts the opening week reach of the launches, which can then be used to arrive at indicative TVR, assuming a certain level of content.

    The model takes into account the marketing buzz created by the show, the performance of the slot, competitive scenario, overall channel performance, audience flow from one show to the other and the category of the programme.