ITV

Category: Marketing

  • Recykal highlights its contribution to a cleaner planet through OOH campaign

    Recykal highlights its contribution to a cleaner planet through OOH campaign

    MUMBAI: Here’s another example of OOH being put to use effectively – on social media. 

    It began by Blinkit highlighting the volume of Coca-Cola cans ordered in 2024 (18,517,980 Coca-Cola cans) on a signboard. Coca-Cola added to it with its signage with the message: “Toh isi baat par ek ek aur ho jaaye?” 

    In came Hyderabad-based Recykal, a cleantech startup offering sustainable waste management solutions across plastic, e-waste, metal, and paper. It added its bit to  the banter by putting up its billboard which said: “18,517,980 and many more bottles have been collected and recycled.”

    Recykal issued a press release talking about its clever use of the campaign, saying that it bridges the the gap between consumption and waste recovery. It said: “Recykal completes the narrative. Consumers can enjoy their drinks with the assurance that someone is ensuring those bottles are managed responsibly. The company guarantees that each bottle follows an appropriate end-of-life journey, transforming waste into opportunity.”

    Recykal co-founder Abhishek Deshpande added: “This achievement is not just about numbers – it represents impact at scale. Every bottle collected and recycled through our platform is a step closer to a cleaner planet. At Recykal, we’re committed to turning India’s consumption challenges into sustainability success stories through technology and collaboration.”

    Recykal’s solutions enable traceable, high-quality recovery of PET bottles and other materials, helping brands meet their extended producer responsibility (EPR) compliance and sustainability goals. This initiative prevents millions of bottles from reaching landfills and polluting the environment, contributing to a cleaner India.

    Recykal director of marketing  Chetan Baregar stated, “Every bottle collected is a step towards cleaner cities and a greener planet. As consumption scales, our technology ensures waste recovery and recycling also scale, creating measurable impact. Hyderabad’s role as a hub for cleantech innovation strengthens our resolve to drive India’s circular economy forward.”

  • TLS: A Leading Educator in Venture Capital Law for Aspiring Legal Professionals

    TLS: A Leading Educator in Venture Capital Law for Aspiring Legal Professionals

    The Legal School (TLS) is a trusted name in legal education. It helps students become experts in various fields of law. TLS provides top-quality courses designed for aspiring lawyers and professionals. The courses focus on practical skills and real-world applications. This makes TLS stand out as a leader in legal training.

    TLS was founded by Bhaswat Agarwal and Mukul Rustagi. They are committed to providing excellent legal education. Their vision is to make TLS a hub for high-quality legal learning. Both founders work to ensure that students get the best guidance to build strong careers.

    TLS has the backing of many well-known investors. Sourav Ganguly, the Classplus Brand Ambassador, supports TLS. Alvin Tse, the former CEO of Xiaomi India, is another key investor. Kunal Shah, the founder of CRED, and Sriharsha Majety, co-founder of Swiggy, also believe in TLS’s mission. Arpan Sheth, a Global Partner at Bain & Co., and Deborah Quazzo, Managing Partner of GSV Ventures, are also part of the TLS success story.

    TLS is a pioneer in teaching Venture Capital Law to aspiring legal professionals. The school offers specialized training to help students understand the complexities of venture capital deals. Students learn about fundraising, investment structures, and legal frameworks for startups and investors. The hands-on approach ensures they can analyze and solve real-world challenges effectively.

    TLS focuses on the evolving nature of venture capital and its impact on the legal field. The courses provide insights into market trends and strategies used by venture capitalists. This prepares students to handle high-stakes transactions with confidence. By mastering the legal aspects of venture capital, TLS students gain a competitive edge in the legal market.

    TLS collaborates with industry experts to deliver cutting-edge education. The faculty includes experienced lawyers and professionals from leading firms. Their expertise ensures students are well-prepared to navigate the legalities of venture capital. Case studies and interactive sessions make the learning process engaging and practical. This approach sets TLS apart as a leading educator in this niche field.

    TLS offers many exciting courses. These include Certification in Mergers and Acquisitions, Certification in Intellectual Property Law, and Certification in Contract Drafting & Negotiation. Each course focuses on building skills. The courses include practical examples, case studies, and real-life applications. This helps students gain confidence and knowledge to succeed.

    Students love the teaching at TLS. Monika Atram, pursuing LLM at MIT School of Law, Pune, praises TLS. She says the faculty explains every concept clearly. According to her, the practical examples make learning better. Anuj, an advocate at the Bombay High Court, agrees. He says TLS teaches in a way that is easy to understand. He believes the training has improved his legal skills.

    TLS focuses on preparing students for the future. It blends theory and practice in its teaching. The expert faculty at TLS ensures students are job-ready. The school helps students build strong foundations in law. This sets them apart in the competitive legal field.

    TLS is shaping the future of legal professionals. It is creating opportunities for students to excel in their careers. With great courses and expert support, TLS continues to lead the way in legal education.

  • Accelerate Your Career with Plutus Education’s Comprehensive CFA Coaching Program

    Accelerate Your Career with Plutus Education’s Comprehensive CFA Coaching Program

    Plutus Education is a well-known organization that provides professional finance certifications. The company offers specific coaching for the Chartered Financial Analyst program. The CFA is a top certification. It can help you build a high-value career in finance and investing.

    The CFA program is challenging. It requires a full understanding of finance. And it requires an ethical judgment in managing and analyzing the portfolio. Plutus Education’s coaching helps its students in all those areas. Its practical approach focuses on and produces results. This platform offers courses online and offline for every individual student.

    Plutus Education’s CFA coaching gives students the best faculty. They have vast industry experience. The leader, Sukhpreet Monga, teaches accounting. She uses her finance knowledge to make complex theories easy. We provide CFA training at all three levels. We also offer study materials, mock tests, and personalized support.

    The CFA certification can increase earning capacity. A Plutus Education report says CFA professionals in India earn a high average salary. Average CFA professionals can make anywhere between ₹6 Lakhs and ₹20 Lakhs per annum. These figures vary with experience and position. However, it has the potential to highly uplift career growth.

    One of the key features of Plutus Education’s CFA coaching is its practical approach. The training aims to help students pass the exam. But, more importantly, it should give them valuable knowledge. This program focuses on applying finance principles in the real world. It helps students gain skills that the finance industry values.

    Besides CFA, Plutus Education also offers courses in other finance certifications. There are ACCA and CMA programs. Plutus Education is committed to helping students reach their career goals. It does this through structured coaching. It provides flexible learning options for various schedules and preferences.

    Plutus Education founders Bhaswat Agarwal and Mukul Rustagi are education and finance enthusiasts. Their goal is to enable students to succeed in the highly competitive world of finance. They have a team of professionals to guide the students every step of the way.

    The firm has attracted top investors, including Alvin Tse, former CEO at Xiaomi India; Kunal Shah, founder of CRED; and Deborah Quazzo, a partner at GSV Ventures. They have supported Plutus Education to expand its suite of services, enhance delivery, and invest in technological infrastructure. This support advances educational innovation and enhances students’ learning experiences across and beyond India.

    In conclusion, Plutus Education offers a CFA coaching program. It could speed up your career. Plutus Education has expert instructors and flexible options. It offers valuable industry insights, too. So, it’s the best choice for aspiring finance professionals. If you are starting or upgrading your skills, go to Plutus Education. It is ideal for meeting your goals.

  • Henrique Braun gets promoted to EVP & COO at The Coca-Cola Co

    Henrique Braun gets promoted to EVP & COO at The Coca-Cola Co

    MUMBAI: Come the new year and Henrique Braun will be carrying a new designation at The Coca-Cola Co. Last week, he was named executive vice-president & chief operating officer.  In his expanded role, Braun will be responsible for all of the company’s operating units worldwide. He will report to chairman &  CEO James Quincey.

    Braun currently serves as EVP & president, international development, overseeing the company’s operating units for Latin America; Japan & South Korea; Asean & south Pacific; Greater China and Mongolia; Africa; India & southwest Asia; and Eurasia and Middle East.

    As COO, Braun will  add oversight of the north America and Europe operating units.

    “Henrique has built an impressive track record of driving our growth strategy along with numerous operational accomplishments, all while keeping the consumer as the center of decisions,” Quincey said. “He has proven to be a trusted, strategic leader with a reputation for developing talent and delivering results.”

    Prior to his current role, Braun served as president of the Latin America operating unit from 2020 to 2022 and as president of the Brazil business unit from 2016 to 2020. From 2013 to 2016, he was president of the company’s Greater China & Korea business unit.

    Braun, 56, joined The Coca-Cola Co in 1996 in Atlanta and progressed through roles of increasing responsibilities in north America, Europe, Asia and Latin America. Those positions included supply chain, new business development, marketing, innovation, general management and bottling operations. Braun has served in regional, business unit and corporate functions.

    “I am energised and honored to take on this broader role and look forward to partnering with James, our executive leadership team, bottling partners and associates to deliver on our total beverage strategy and drive growth across the company and our system worldwide,” Braun said.

    The following leaders will report to Braun:
    Selman Careaga, president, ASEAN & South Pacific operating unit;
    Nikos Koumettis, president, Europe operating unit;
    Gilles Leclerc, president, Greater China and Mongolia operating unit;
    Jennifer Mann, EVP and president, North America operating unit;
    Luisa Ortega, president, Africa operating unit;
    Murat Ozgel, president, Japan & South Korea operating unit;
    Bruno Pietracci, president, Latin America operating unit;
    Sanket Ray, president, India & Southwest Asia operating unit;
    Sedef Salingan Sahin, president, Eurasia and Middle East operating unit.

    Braun holds a bachelor’s degree in agricultural engineering from the University Federal of Rio de Janeiro, a master’s of science degree from Michigan State University and an MBA from Georgia State University.

  • Arvind Advanced Materials gets new CEO in Gurpreet Singh Bhatia

    Arvind Advanced Materials gets new CEO in Gurpreet Singh Bhatia

    MUMBAI: From oil when he started his career to heading a company making technologically advanced fabrics as its president & CEO is the transition that Gupreet Singh Bhatia has made.

    The BE in mechanical engineering joined Shell Lubricants just as 2000 was approaching as regional sales manager -eastern region. Over 11 years he rose to becoming the global marketing – OEM & dealer marketing manager Asia Pacific when he decided to shift  to Castrol as its vice-president B2B, a position he held for nearly four years.

    Good fortune knocked on his doors and he was called to become the managing director &CEO of Livguard  Energy Technology where he stayed for nine years when he received a call to join Arvind Advanced Materials based in Ahmedabad as its president & CEO – an assignment he took up earlier in December 2024.

    Arvind Advanced Materials has several verticals. Among them figure: human protection for eg: (flame retardant wear and high visibility industrial wear), advanced composites (glass fabrics for wind energy), filtration (fabric for wet filtration and hot gas filtration), technical yarns (speciality threads for protective garments), reinforcement fabrics (fabrics for diaphragms, bellows and automotive hoses, for eg) and coated products (for eg, textile print media and for interior décor).

    Bhatia is known for his dynamism and leaning toward diversity and inclusive outlook is looking forward to a journey of transformation and growth at Arvind Advanced Materials.

     

  • Top 5 Industries in Mumbai That Need Business Loans for Growth

    Top 5 Industries in Mumbai That Need Business Loans for Growth

    Mumbai is not just the financial capital of India; it is also home to thriving industries that drive the nation’s economy. Entrepreneurs in Mumbai are always looking for opportunities to grow, and one of the key ways they can do so is by securing a business loan in Mumbai. Whether it’s to expand operations, purchase inventory, or enhance marketing efforts, a business loan can fuel the growth of many sectors.

    In this blog, we will highlight the top 5 industries in Mumbai that can benefit from business loans for growth.

    1. Retail Industry

    Mumbai’s retail sector is constantly evolving. From high-end fashion boutiques to local grocery stores, the retail industry in Mumbai has something for everyone. However, to thrive in a competitive market like Mumbai, retailers need financial resources to stock inventory, open new stores, and enhance their digital presence. A business loan in Mumbai can help retail businesses manage cash flow, purchase merchandise in bulk, and improve their store layout to attract more customers. Additionally, funding can be used to expand into new locations across the city.

    2. Hospitality and Food Services

    Mumbai is known for its vibrant food scene, with countless restaurants, cafes, and food trucks catering to a diverse population. The hospitality industry, including hotels, restaurants, and catering businesses, is a major contributor to the city’s economy. However, the high competition and operational costs mean that businesses in this sector often need additional capital to stay ahead. A business loan in Mumbai can help these establishments purchase equipment, renovate interiors, hire staff, and manage operational expenses. Moreover, funds can be used to enhance marketing campaigns, enabling businesses to attract more customers.

    3. Manufacturing Industry

    Mumbai is home to a wide range of manufacturing businesses, from textiles to electronics. The manufacturing industry in the city is constantly in need of capital for raw materials, machinery, and upgrading technology. Business loans are crucial for these businesses to increase production capacity, hire more employees, and meet the demands of a growing market. A business loan in Mumbai can help manufacturers expand their facilities, streamline operations, and improve overall efficiency.

    4. Real Estate and Construction

    Mumbai’s booming real estate and construction sector presents significant growth opportunities. With a high demand for residential, commercial, and retail spaces, developers and builders are constantly in need of funds to complete projects on time and scale operations. A business loan in Mumbai can be used to finance land acquisitions, construction materials, and labor costs. This type of loan can also support real estate companies in improving infrastructure, such as upgrading properties or developing new ones, to cater to the growing demand for housing and commercial spaces.

    5. Technology and Startups

    Mumbai is home to a growing number of startups, especially in the technology and IT sectors. These businesses often face challenges in raising capital, especially in their early stages. A business loan in Mumbai can provide the necessary funding for tech startups to develop products, hire skilled employees, and set up infrastructure. With the right financial support, these businesses can scale quickly and gain a competitive edge in the fast-paced world of technology.

    Conclusion

    Mumbai offers immense growth opportunities for a variety of industries. Whether it’s retail, hospitality, manufacturing, real estate, or technology, each of these sectors can benefit from a business loan in Mumbai to fuel their expansion. For entrepreneurs, Mumbai offers a gateway to success, and with the right financial support, they can transform their business ideas into reality. Explore the options available to you and take your business to the next level!

  • Authenticity in the chaos: Taj Cement’s bold call for trust

    Authenticity in the chaos: Taj Cement’s bold call for trust

    MUMBAI: In a world overwhelmed by countless choices, where authenticity often gets lost in the noise, who do you trust? The Indian marketplace has long relied on a singular compass: trusted brands. They are the beacon in the chaos, offering not just products but promises of quality, integrity, and dependability.

    Amidst this landscape, Taj Cement—a name synonymous with reliability in construction—has launched a stirring new campaign, ‘The Honest Cement’, during its Annual Dealer’s Conference 2023-24 at Mayfair Resort, Sonapur. With its powerful message of trust and ethical practices, the campaign cuts through the noise, reminding us that true strength lies not just in the structures we build but in the principles that lay their foundation.

    Rooted in the enduring values of authenticity and quality, Taj Cement calls on the construction industry to embrace transparency and integrity, elevating its role as more than just a supplier of materials, but a trusted partner in building India’s future.

    The conference, attended by 300 dealers, served as a platform for Taj Cement to reaffirm its commitment to delivering reliable and durable products. Through this initiative, the company aims to empower builders, dealers, and consumers to make choices rooted in honesty, building not just stronger structures but also stronger communities.

    “At Taj Cement, we believe that honesty is the cornerstone of trust and lasting relationships. With The Honest Cement campaign, we aim to inspire everyone to uphold integrity and transparency at all levels. Just as our cement strengthens structures, our commitment to honesty strengthens communities and the bonds we share with our customers,” said Taj Cement, Group CFO, Sanjeev Surekha.

    As part of its refreshed positioning, Taj Cement unveiled redesigned packaging for its flagship products: Taj Dhalai Cement and Taj Premium Cement. The modernised design symbolises the company’s focus on innovation and enhancing customer experience, aligning with its broader vision of fostering trust and transparency.

    The Annual Dealer’s Conference featured interactive sessions on market trends, growth strategies, and the challenges facing the construction industry. These discussions reflected a collaborative approach, bringing together dealers and the top management to identify opportunities for collective success.

    The event also celebrated excellence within its dealer network, with top-performing dealers recognised for their invaluable contributions to the company’s growth.

  • 82.5 Communications secures creative mandate for Bacardi India’s brands

    82.5 Communications secures creative mandate for Bacardi India’s brands

    MUMBAI: When has Bacardi not turned the mundane into a memory, setting the rhythm at your favorite club, igniting laughter at house parties, or simply elevating your spirits with every pour? Always, right? Well, hold onto your glasses because Bacardi India has just uncorked a game-changer!

    In a bold, electrifying move, the brand is ready to shake up the world of advertising by teaming up with 82.5 Communications. And at the helm of this creative storm? None other than the chief creative officer, Anuraag Khandelwal, with a proven flair for crafting iconic campaigns.

    This partnership isn’t just about marketing—it’s a pledge to reimagine storytelling, connect with consumers like never before, and launch Bacardi’s brands into an orbit of innovation and excitement.

    Get ready for campaigns that’ll make heads turn and glasses clink!

    Emerging as the ideal partner after a rigorous pitch process, 82.5 Communications impressed with its dynamic ideas and marketing solutions. The agency will also play a pivotal role in supporting Bacardi India’s upcoming product launches, ensuring a cohesive and memorable brand presence.

    Sharing his excitement, Bacardi India and neighbouring regions, marketing director, Mahesh Kanchan remarked, “This partnership with 82.5 Communications will bring a fresh perspective resonating deeply with Indian consumers. Together, we aim to create moments that matter and drive unforgettable consumer experiences.”

    Reflecting on this collaboration, 82.5 Communications chief creative officer, Khandelwal stated, “I’m thrilled to be part of this journey with Bacardi India Private Limited. We’re focused on creating impactful brand stories that redefine category codes and build meaningful connections with consumers.”

    82.5 Communications, president north & east, Chandana Agarwal added, “Both Bacardi India and 82.5 Communications share a passion for excellence and storytelling. We are confident that together we will create magic and bring a fresh perspective to the market.”

  • Mango Turkish-origin billionaire founder Isak Andic dies following hiking accident

    Mango Turkish-origin billionaire founder Isak Andic dies following hiking accident

    MUMBAI: The Mango high street fashion  brand has lost its founder Isak Andic. The 71 year old Turkish-born entrepreneur, who was an avid mountaineer and hiker, passed on over the weekend (Saturday)  doing what he loved dong the most exploring mountains.

    According to reports in the Spanish media, he was on a family outing in the Montserrat mountains around 40 km northwest of Barcelona when he slipped in the Collbató saltpetre caves at midday and fell around 150 meters to his death. 

    Andic was born in Istanbul in 1953 and his family moved to Spain in 1969. His fascination with the denim fabric led him to create a brand Isak Jeans in the early eighties. He opened several stories in Barcelona and Madrid. They were then renamed as Mango in 1984 and grew the enterprise along with his brother Nahman. 

    Today, Mango has consolidated its position as one of the leading international fashion groups, with a major presence in more than 120 markets, close to 2,800 stores and 15,500 employees worldwide. The company aims to exceed 2,800 stores by the end of 2024 and to reach more than 3,000 stores worldwide by 2026. This growth will enable it to exceed one million square metres of retail space, highlighting markets such as Spain, France, Italy, Germany, the United Kingdom, Poland, India, Canada and the United States. Mango has just a single brand and it does not own any factory, outsourcing its production mainly to lower-cost Turkey and Asia.

    It registered a turnover of 3.1 billion euros in 2023  growing more than 15 per cent over 2022.  Almost 80 per cent of its sales are now generated outside of Spain. Forbes estimated Andic’s net worth to be $4.5 billion  (£3.6 billion). He was the non-executive chairman of the group at the time of his passing. 

    Paying tribute to Andic, Mango group CEO Toni Ruiz said: “Isak has been an example for all of us. He dedicated his life to Mango, leaving an indelible mark thanks to his strategic vision, his inspiring leadership and his unwavering commitment to values that he himself imbued in our company. His legacy reflects the achievements of a business project marked by success, and also by his human quality, his proximity and the care and affection that he always had and at all times conveyed to the entire organization. His departure leaves a huge void but all of us are, in some way, his legacy and the testimony of his achievements.”

  • Textile maker RSWM hires Rajeev Gupta as CEO

    Textile maker RSWM hires Rajeev Gupta as CEO

    MUMBAI: Textile yarn and fabric maker RSWM, the flagship company of LNJ Bhilwara group, has brought in former Sintex (Reliance Industries) chief executive officer (CEO)  Rajeev Gupta as CEO.

    Gupta has about 30 years’ experience working across textile, paper and consulting for the textile industry. Amongst the organisations he has left his imprint upon include: Trident group (18 years – textiles and paper), Blue Apple Tradelinks (six years- consulting), Sutlej Textiles (two years) and Reliance Industries (almost three years- textiles) .

    Gupta, a qualified cost accountant, also holds an MBA in management, and has completed has done his entrepreneurship and leadership programme from the Indian School of Business.

    “With a wealth of experience in the textile industry and a proven track record of leadership,  Gupta brings a fresh perspective and unparalleled expertise to the Bhilwara family. An inspiring figure in India’s textile landscape, his  vision and strategic acumen are set to strengthen RSWM’s legacy while driving innovation and growth. We are excited to embark on this journey under his guidance, as we continue to lead with purpose and sustainability,” said RSWM in a post on linkedin. .