ITV

Category: Marketing

  • Lowe Lintas launches new TVC for Tanishq

    Lowe Lintas launches new TVC for Tanishq

    MUMBAI: Lowe Lintas has launched a new TVC for Tanishq Glam Gold.


    The 75 seconds TVC aims to pitch gold as a fashionable material for the Indian women keeping in mind Tanishq‘s values.


    Prashant Issar has directed, while Tubelight Films has produced the TVC.


    The TVC depicts a story between a bride-to-be and her friend. During her sangeet it starts raining thereby potentially ruining the day. Seeing her friend in distress, the lead goes out of her way and turns this rain spoiled event into a merriment filled rain dance party. The film ends with the bride and her friend exchanging glances with the former acknowledging her friend‘s generous act.

  • Vimal Paan Masala awards creative duties to Yang

    Vimal Paan Masala awards creative duties to Yang

    MUMBAI: Yang Communications has bagged the creative account of Vimal Paan Masala. Mudra was the incumbent agency.

    One of the largest selling paan masala brands, Vimal Paan Masala‘s media spend for this fiscal is Rs 100 million.

    Incidentally, Yang Communications managing partner Sanjay Sharma was handling the account at Mudra, when he was part of the integrated agency.

    Sharma said, “We have nurtured this brand for the last four years and have been a partner in its growth. The client recognised this and has hence entrusted the duties on Vimal to us. It‘s heartening to begin the New Year on such a high note.”

    Yang managing partner Anil Verma said, “Vimal as a brand has been very aggressive and creative in its communication for the last few years and we aim at taking this legacy forward.”

    Vimal Paan Masala is a brand promoted by Lalwani industries.

  • Rediffusion retains ITC account

    MUMBAI: Rediffusion-Y&R Chennai has retained the ITC’s education and stationary business following a multi-agency pitch.


    The agency will continue to handle the creative duties of ITC’s Classmate, Paperkraft, and Colour Crew in.


    TBWA and JWT were the agencies that managed to get into the finals with Rediffusion in the pitch, which initiated in Chennai in October.


    ITC was reported to be seeking an agency for its brands.


    The company made its foray into the education and stationary business in 2002 with the brand Paperkraft; Classmate was launched in 2003.


    ITC is one of India‘s foremost private sector companies with a market capitalisation of over $33 billion and a turnover of $7 billion.

  • Orris Infrastructure awards creative duties to Yang Communication

    Orris Infrastructure awards creative duties to Yang Communication

    MUMBAI: Starting the year on a winning note, Yang Communication, the agency from the house of Saints and Warriors, has bagged the creative duties of Orris Infrastructure following a multi-agency pitch.


    The incumbent agency on the account is Percept/H.


    The size of the business is estimated to be Rs 150 million.


    Yang managing partner Sanjay Sharma said, “Orris has been very aggressive in the hospitality sector and wants to expand its presence in other infrastructure areas. This will be a very challenging assignment for us.”


    Anil Verma, managing partner Yang remarks, “This will be a creative lead business since communication in this sector looks similar. The client liked the breakthrough work that we presented during the pitch.”


    Recently, the agency has won the creative duties of the life insurance brand DLF Pramerica, a joint venture between DLF and Prudential International Insurance Holdings Ltd (PIIH), a fully-owned subsidiary of Prudential Financial Inc.


    Orris Infrastructure was founded by Vijay Gupta in 2008 and has expanded its services from being a real estate player to other sectors such as energy, hospitality, golf and education.

  • TAM Sports launches IPL 3 & 4 assessment book

    TAM Sports launches IPL 3 & 4 assessment book

    MUMBAI: TAM Sports, TAM Media Research‘s division that specialises in measuring the sports sponsorship RoI, has done an assessment on IPL 3 and 4 focusing on the dynamics of TV audience and sponsorships.

    This series of TAM Sports publishing aims at benefiting sports association, broadcasters, advertisers and sports marketing consultancies and help them understand the complexity involved in expecting RoI, TAM said in a statement. The initiative started with IPL season 1 and also has a book on IPL season 2.

    TAM Media Research CEO LV Krishnan said, “Based on the overwhelming response to our earlier book series of IPL 1 and 2, we at TAM Sports are glad to release the combined book volumes of IPL 3 and IPL 4. These two volume continues to highlight the insights on the sports sponsorship RoI on various Platforms – instadia, on-player and on-screen – to the industry along with throwing light on the tournament viewing analysis like audience profile, how various markets have responded to the event, impact of IPL on other genres with a special new section on franchisee advertising and print in-content placement. While cricket has been a big focus from TAM Sports due to its large audience and advertising base, we will also continue to provide more such insights on other sports like F1, Tennis and Football as well to serve the respective industry for its business requirements.”

    TAM Sports‘ IPL 3 and 4 books include an in-depth study on the event‘s viewership dynamics, commercial and non-commercial advertising (product placement) that brings out the nuances with respect to visibility of brands and branding units along with a comparison across seasons. It offers a detailed study on consumer impressions, brand placement, on-screen and instadia advertising along with a special section on the franchisee advertising done during IPL Season 3 and 4. One part of this offering also includes the analysis on PR exposure received by franchisees and various brands associated with it.

    According to TAM Sports‘ IPL study, IPL seasons were successful in reaching maximum audiences year on year. IPL Season 3 reached to 41+ million audiences whereas IPL 4 reached to 46+ million viewers. IPL 3 and 4 both garnered maximum contribution from CS 35+ age group whereas IPL Season 4 has seen increase in kids viewing. In comparison with IPL 3, IPL 4 witnessed 33 per cent growth in overall advertising while commercial, on-screen and instadia advertising witnessed a growth of 21 per cent, 50 per cent and 33 per cent respectively. Commercial advertising during IPL Season 4 increased by 21 per cent as compared to that of IPL Season 3. IPL 4 saw utilisation of 60+ instadia platforms. On player advertising has witnessed 37 per cent growth. 57 brands got exposure through 16 accessories platforms and contributed 2 per cent share of the total Instadia advertising.

  • Topps India awards media account to Vizeum

    Topps India awards media account to Vizeum

    MUMBAI: Topps India Sports and Entertainment Company has appointed Aegis Groups‘ Vizeum as its media AoR.

    The account will be handled by Vizeum‘s Mumbai office.

    Topps India country head Sanjeev Katyal said, “When we were looking at reviewing our current arrangement, Vizeum was recommended to us by some of our media partners. What we saw, much more than convinced us that we have a right partner in them who would help us with our ambitions. We are quite excited about the future with the number of launches being planned. We look forward to working with Vizeum and wish them the very best”

    Vizeum India Sub-continent MD S Yesudas added, “We are delighted with this win. What more can we ask for when we have clients and our media partners as our ambassadors? We sincerely thank the media partners who have recommended us to Topps and the Topps management for their faith in us. As with every win of ours, we are humbled and stay acutely aware of our responsibilities.”

    Topps premiered in India during the last IPL season with its Cricketattack cards.

    Founded in 1938, The Topps Company is the creator and brand marketer of sports cards, entertainment products, and distinctive confectionery, globally.

  • Meridian Communication bags Voltas AC’s creative mandate

    Meridian Communication bags Voltas AC’s creative mandate

    MUMBAI: Ogilvy & Mather’s Bangalore-based full service agency, Meridian Communication, has won the creative duties of Voltas AC.

    The account was earlier handled by Publicis Capital.

    Five agencies participated in the pitch.

    Meridian Communication Sr.VP Chandana Agarwal said, “The clients were quite happy with the presentation that we gave. This helped us win the account.” She, however, refused to disclose the size of the account.

    The media agency for Voltas is Lintas.

    Founded in 1954, Voltas offers engineering solutions for a wide spectrum of industries in areas like heating, ventilation and air conditioning, refrigeration, electro-mechanical projects and indoor air quality.

  • Jatin Bhatt joins CavinKare as VP-marketing

    Jatin Bhatt joins CavinKare as VP-marketing

    MUMBAI: FMCG major CavinKare has appointed Jatin Bhatt as VP-marketing and business development.

    Bhatt has joined in from Pidilite where he was working as chief of marketing.

    Based in Mumbai, Bhatt will be responsible for modern trade marketing, OTC and strategic alliances.

    CavinKare chairman and MD CK Ranganathan said, “Jatin comes with excellent track records in marketing functions. He shall be a key member of the company‘s ‘go-forward‘ leadership team.”

    Bhatt brings in over 10 years of experience in marketing. He has also worked with Tata Tea and Marico India.

  • BBC Worldwide Australia names Amanda McGregor director of brands, consumers, new ventures

    BBC Worldwide Australia names Amanda McGregor director of brands, consumers, new ventures

    MUMBAI: BBC Worldwide Australia GM Tony Iffland has announced that Amanda McGregor will be the new director of brands, consumers and new ventures, overseeing all commercial and marketing activity for BBC Worldwide in Australia and New Zealand.

    She is currently BBC Worldwide Australia director of marketing and her new role will continue to oversee marketing, brand and consumer strategy for BBC Worldwide‘s Australian group of businesses, but will take on additional responsibility for the commercial activity of its six global brands in territory (Top Gear, Dancing With The Stars, Doctor Who, Torchwood, BBC Earth and Lonely Planet) as well as developing other new areas of business.

    This new role has been created to reflect the growing emphasis on brands in the business and it will include overseeing live events and gaming, two new and rapidly evolving areas of growth for BBC Worldwide‘s global brands in territory. The two Heads of Commercial Services (Heather McIlfatrick and one to be recruited) will report to McGregor alongside her current team of 16.

    In her new role McGregor will continue to report to BBC Worldwide global CMO Helen Kellie and Iffland but will come under BBC Worldwide‘s Brands, Consumers & New Ventures business division led by MD Marcus Arthur.

    Iffland said, “Amanda is the ideal person to drive forward greater consumer, brand and marketing focus across BBC Worldwide Australia, and to support our rapidly growing new business areas. She has demonstrated an excellent track record in developing and exploiting our brands across a range of platforms and I am sure will provide great leadership for the live events and gaming areas of our business going forward.”

    Arthur said, “Spearheading the extension of well-known properties such as ‘Doctor Who‘, ‘Top Gear‘ or ‘Dancing With The Stars‘ into areas of complete consumer immersion like Live Events and Gaming is exciting but not without its challenges. It‘s for this very reason that I know Amanda is the perfect person to ensure we can build even closer relationships with the Australian and New Zealand fans of these shows in the next few years and give them exactly what they‘re looking for.”

    McGregor said, “I‘m delighted to take on this new role, leading our world class and much-loved brand portfolio at such an important time for the business. Australian consumers have a great affinity with our brands which is reflected in the fact that a greater proportion of our revenues come from these brands than anywhere else in the world.”

    One of her first priorities will be to recruit a new head of commercial services.

  • Kaya Skin Clinic dons new brand identity

    Kaya Skin Clinic dons new brand identity

    MUMBAI: Chain of skincare clinics, Kaya Skin Clinic, has announced a complete revamp of its brand identity. It has redesigned its logo and has come up with a new tagline- Love what you see.

    The change is in line with a new market positioning and a shift in perceptions that Kaya now seeks to establish, moving from an expert solution provider for skincare problems, to a personal guide for total skin care.

    Salt Brand Solutions is the creative agency behind Kaya‘s creative makeover and Eureka Moment has re-designed its retail identity.

    Kaya Skin Clinic marketing head Suvodeep Das said, “Kaya has built a reputation as the ultimate expert that solves all skin problems. The brand is much more than just a problem-solver, it offers the consumer complete beauty transformations. This repositioning exercise is not just about communicating a change in brand identity – there is a new portfolio of services, new service design within the clinics and a new retail identity at the clinics that is being launched. The new look of Kaya is young and fresh, as personified by the face of this brand campaign, Giselle Monteiro.”

    This rebranding will be rolled out across all Kaya Skin Clinics in India, product packaging and advertising.

    Kaya‘s new look is inspired by insights gained through research and consumer feedback. It reflects the changing expectations and aspirations of the urban Indian woman. This moves the brand closer to what consumers want – a dermatology-based expert offering science-based solutions, customized to individual needs. The new Kaya is contemporary, inviting and aspirational, the company said.

    The objective of redesigning the logo unit is to connote the brand‘s warmth and expertise. The primary color of the logo is Burgundy, which connotes expertise and premiumness. The font is softer and rounder at the edges, giving the brand warmth. The new tagline ‘Love what you see‘ is an expression of how consumers feel after a visit to Kaya.

    Additionally, as a part of its new avatar, Kaya Skin Clinic has launched few new services.