Category: Marketing

BC Web Wise wins digital mandate for Fortune cooking oil

MUMBAI: Following the success of BC Web Wise’s Facebook campaign for Fortune Plus Low Absorption Oil, the agency has now bagged the entire digital account for Fortune Cooking Oil.

The campaign will target Indian mothers who are wizards in the kitchen and the relationship they build with their kids via food. Another facet of the campaign is the tie-up with food channel Zee Khana Khazana that would feature domestic chefs on TV.

PAvers BC Web Wise founder and MD Chhaya Balachandran Aiyer, “We are very excited to take our association with the Adani Wilmar group to the next level. As partners for their digital initiatives, we are confident of addressing their goals i.e. to establish Fortune Cooking Oil as the catalyst for a happy, healthy family, with the mother as the centre of the ‘family unit’. Our campaigns will target mothers and their children, who bond over a delicious home cooked meal.”

The foundation of this campaign is a fresh, new website targeting mothers with www.fortunecookingoil.com while the primary focus of the site is to get mothers and children to visit the site and submit their signature recipes.

January 5, 2012
Pepperfry awards social media mandate to Windchimes

MUMBAI: Windchimes Communications has bagged the social media mandate for the online lifestyle portal, Pepperfry.com.

Windchimes will help the brand launch on social media and expand its user base by engaging the right set of audience through targeted activities.

Mumbai-headquartered Windchimes will build and execute social media strategy that will help the brand reach out to its audience active on social media. The agency will play a key role in creating buzz about the website’s key offerings and providing a fulfilling user experience, coupled with the social media advantage.

Pepperfry.com, a social shopping company, sells home décor, clothing, jewellery, health and beauty products and accessories. It hosts a number of brands spanning a wide price-range. The company is aiming at making the online shopping experience for its users, more comfortable and better than offline retail.

Trendsutra senior brand manager Meherzad Karanjia said, “It becomes imperative for an online brand like Pepperfry to interact with its audience that is constantly on a lookout for the newest in style trends. Windchimes will bring its expertise to the table, lending the brand the much needed boost. ”

Windchimes Communications head maven Nimesh Shah added, “Social media provides seamless opportunities to build interest groups for a youth-oriented, lifestyle brand like Pepperfry. Building this brand online on social media is a great opportunity and we look forward to it. We would like to use social media to establish connect with people and generate word-of-mouth publicity for the brand so as to educate the audience about Pepperfry’s brand proposition.”

January 5, 2012
LMG elevates Sudha Natrajan to CEO of Lintas Initiative Media

MUMBAI: Lintas Media Group (LMG) has promoted long standing member of the Lintas fraternity, Sudha Natrajan, to the position of CEO of Lintas Initiative Media.

Natarajan has also been appointed to the Board of Lintas Initiative Outdoor, the wholly owned out-of-home subsidiary of LMG, formerly known as Aaren Initiative before the acquisition.

In her new role, she will assume national responsibility for the newly created Lintas Initiative Media, a full-service media and digital offering of LMG, currently servicing a wide cross section of LMG clients in all cities.

Meanwhile, Raghav Subramanian, who recently joined LMG, will be a key support to Natarajan as the COO of Lintas Initiative Media.

“Sudha has been an indelible part of LMG‘s growth story for over a decade. She has moved from strength to strength and built many strong relations with our clients and the industry at large. There could not be a better point for me to make this announcement than now, as both LMG and Sudha are poised for our next step,” says LMG chairman and CEO Lynn de Souza.

Natarajan adds, “I am excited to take on the responsibility that LMG has vested on me. In this new digitally advanced world, it has become imperative for both media agencies and clients to redefine themselves constantly. My challenge is to ensure that Lintas Initiative Media is one of the most futuristic agencies in India.”

An MBA with over 20 years of brand marketing, client servicing and media management experience under her belt, Natrajan moved base from Bangalore to Gurgaon three years ago to additionally oversee the LMG operation in that city, with blue chip client relationships such as Maruti Suzuki, Sony Electronics, Religare Enterprises, Voltas and Naukri.com among others.

January 5, 2012
Colors rises to No. 2 again with Golden Petal awards

MUMBAI: Viacom18’s flagship Hindi general entertainment channel (GEC) Colors has made it to the second position again after a hiatus of four weeks. And helping the channel regain its ranking is the first Golden Petal Awards.

As per TAM data for the week ended 31 December (C&S, 4+, HSM), Colors has added 38 GRPs (gross rating points) to its kitty to register 256 GRPs (last week 218). The telecast of Colors Golden Petal Awards (CGPA) on 25 December at 8 pm fetched a TVR of 4.98.

As per data provided by Colors, the show had 20.5 per cent reach and 48.6 minutes of time spent per viewer (TSV). Interestingly, CGPA is the highest rated TV awards show as on rival channels Zee Rishtay Awards (Zee TV) and Star Parivaar Awards (Star Plus) could manage a TVR of 4.71 and 4.0 respectively.

In week 53, the leading GEC Star Plus garnered 325 GRPs, maintaining its numero uno position. However, it lost some of its sheen as compared to the previous week (344 GRPs). Telecast of Big Star Entertainment Awards on 31 December at 10 pm recorded 4.63 TVR for the channel. It also aired Master Chef India Grand Finale on 31 December
at 9 pm that clocked 2.1 TVR.

Sony Entertainment Television (Set) saw a marginal rise of five GRPs. It ended the week with 240 GRPs, but slipped to No. 3.

Zee TV, meanwhile, saw a 14 GRP loss in the week and closed its tally with 194 GRPs. Last week the channel was the biggest gainer because of the telecast of its flagship award show, Zee Rishtay Awards.

Sab maintained its position and ended the week with 113 GRPs (last week 122) while the newly launched GEC from Star India bouquet, Life OK, slipped to 74 GRPs (last week 87 GRP) in its second week run.

Imagine TV saw a marginal rise in GRPs. It recorded 72 GRPs (last week 67). The channel aired the grand finale of its dance show, Nachle Ve with Saroj Khan, on 31 December at 10 pm which fetched 1.0 TVR.

Sahara One with 35 GRPs (last week 39 GRPs) was on the last step of the GEC ladder.

January 4, 2012
Indian Oil empanels 8 agencies for its corporate account

MUMBAI: Indian Oil Corporation Limited (IOCL) has empanelled eight agencies – Continental Advertising, Interads, Newfields, Concept, RK Swamy BBDO, Inter Publicity, Siddhartha advertising and National Advertising – for its corporate account.

Among these eight agencies, National Advertising, Siddhartha advertising, RK Swamy BBDO and Inter Publicity are the new agencies while the remaining four have been retained to service the account.

The agencies were invited for the multi-agency pitch in October.

The empanelment will be for a period of two years. However, there is a provision of extension for another two years at the sole discretion of IOCL, company sources said.

Concept India MD Vivek Suchanti and Sr VP Aarti Arora confirmed the news of retaining the account to Indiantelevision.com. The other accounts that the agency won in recent past were Power Grade and National Highway Authority of India.

The creative duties for IOCL‘s products are handled by Grey Worldwide, McCann Erickson, Rediffusion-Y&R, Draftfcb Ulka and Contract Advertising.

January 4, 2012
Louella Rebello to join DDB Mudra as ECD

MUMBAI: Ogilvy India’s Louella Rebello, who is serving her notice period at the agency, will be joining DDB Mudra as executive creative director, Mumbai in February.

Rebello, senior creative director at O&M has recently put in her papers at the creative agency after serving for over eight years. She had joined O&M in 2003 as creative supervisor to associate creative director and was subsequently promoted to her current role in April 2011.

DDB Mudra sources have confirmed the development to Indiantelevision.com.

Prior to O&M, Rebello has worked with Pressman Advertising and Marketing, Triton Communications and Bates India.

January 4, 2012
Porus Jose is Curry Nation creative brand management head

MUMBAI: Ad agency Curry Nation has appointed Porus Jose as creative brand management head. Jose, who assumed the new role on 3 January, will report to Curry Nation co-founder Priti Nair.

Jose has over 16 years of experience and was freelancing as creative consultant since last two years.

At Curry Nation, Jose’s duties will include taking care of the creative output like ideation and media planning at the agency.

Curry Nation co-founder Nagessh Pannaswami said, “Curry Nation is about to complete a year and we are definitely looking at growing geographically as well. We were on a lookout for people who can carry on the mantle of creativity. Having worked with Porus in the past, we felt that he fit the bill.”

Jose added, “The plan is to help take Curry Nation to the next level. I believe in doing meaningful clutter breaking work and in this, Curry Nation and I are aligned towards the same goals. My earlier association with Priti and Nagessh tells me that together we will be able to come up with some good creative work.”

Jose has worked with By Design, Saatchi & Saatchi, Rediffusion-Y&R and Network Advertising.

January 4, 2012
McCann Worldgroup elevates Prasoon Joshi and Charles Cadel

MUMBAI: In a bid to strengthen its Asia Pacific and South Asia leadership, McCann Worldgroup has announced promotion of Prasoon Joshi and Charles Cadell.

Joshi, who served as McCann Worldgroup India executive chairman, has been given charge of president at McCann Worldgroup South Asia president. Meanwhile, Cadell, who was McCann Worldgroup Southeast Asia and Australia regional MD, has been named McCann Worldgroup Asia Pacific president.

Both, Cadell and Joshi, will report to McCann Worldgroup chairman and CEO Nick Brien.

“McCann Worldgroup has positioned itself for an ambitious growth strategy. Realigning the region under Cadell‘s and Joshi‘s leadership will help to drive deeper collaboration and accelerate investment opportunities in a more cohesive manner,” Brien said in a statement.

Cadell will be based in Singapore and will manage China, Korea, Japan and Australia while Joshi will look after India, Pakistan, Sri Lanka and Bangladesh.

January 4, 2012
Everest Brand Solutions wins Augere’s BWA account

MUMBAI: Everest Brand Solutions has won the strategic and creative duties for Augere’s broadband wireless services, being launched under the brand ‘Zoosh’ in India, following a multi agency pitch.

Everest will undertake an in-depth survey about the company’s services and will roll out its first 360 degree marketing campaign to launch Ziish within the next quarter.

Augere Wireless Broadband India CEO Mayur Tanna said, “Augere wants to develop Zoosh as a brand which the youth in India associate with as an enabler to fulfil their aspirations. The current broadband market in India is an extremely cluttered space with innumerable product offerings that often leaves the consumer confused. We at Augere are very passionate about Zoosh and wanted a partner who shares our passion and vision for a young and vibrant brand in India; Everest has demonstrated this passion and has created a strategy aligned with our vision.”

Everest Brand Solutions president Dhunji S Wadia added, “We were given a very detailed and specific brief. This helped the team in working on interesting creative solutions. This win marks a good beginning to the year 2012 for Everest.”

Everest Brand Solutions COO Naveen Saraswat said, “Working on the pitch was very challenging and interesting. The entire team is very excited about working on the launch of Zoosh. We look forward to building it into a strong brand in India.”

Augere Wireless Broadband India was awarded with BWA spectrum in Madhya Pradesh and Chhattisgarh circle under the auctions held last year. The company claims it will be one of the first to launch 4G (TD-LTE) wireless broadband services in India and globally.

January 4, 2012
GroupM elevates top HR executives

MUMBAI: GroupM has appointed Sonali Vaidya as HR head for India, while Gaurav Hirey, who held the post earlier, is being moved to Singapore to be a part of the GroupM Regional Talent Team.

Hirey has also been named HR business partner for Maxus (Asia Pacific).

Vaidya will be based in Mumbai and will report to GroupM CEO South Asia Vikram Sakhuja.

Vaidya said, “Talent Management is new to this industry and is in its formative stages. There are huge opportunities for our businesses to realise the benefits of managing talent and hence I am looking forward
to being a part of this journey and delivering delight to our employees and customers.”

Hirey said, “Our success in Talent Management is clearly reflected in the level of satisfaction we are delivering to our clients and our employees who have made us the employer brand of choice. My new assignment gives me an opportunity to learn and share best practices from across the region and it is my belief that the talent function in this industry can make a significant impact on our business and hence our clients!”

Sakhuja added, “Sonali brings a wealth of commercial people management experience to the role. Gaurav has done a fabulous job in the past three years to bring scale, structure and credibility to the GroupM talent agenda that has gone from setting HR systems, to stepping up employee engagement and communication, to scaling up recruitment and performance management. His efforts to make GroupM one of the best places to work in has been validated by the Employer Branding Awards.”

Vaidya has over 14 years of experience in the human resources field across companies such as ABN AMRO Bank, GE consumer finance and ESPN Star Sports. Prior to this, she was with Alchemy Group, a financial services group, where she was group HR head. Her focus is on building an extremely intensive talent management programme to engage and grow GroupM’s talent internally.

In his new role, Hirey will lead the HR activities for the APAC region including recruitment, talent management and development, corporate social responsibility and employee relations. He will also support GroupM talent projects in addition to this. He will report to GroupM Global talent head Angela Ryan and Maxus APAC CEO Neil Stewart.

January 3, 2012