ITV

Category: Marketing

  • Row gets its close-up as Reliance Brands rewrites luxury’s script

    Row gets its close-up as Reliance Brands rewrites luxury’s script

    MUMBAI: Move over front-row seats, this one was an entire production. Reliance Brands Limited (RBL) rolled out the red carpet for India’s most discerning shoppers with the inaugural Front Row Weekend (FRW), a luxury experience that felt more Cannes than commercial.

    Unfolding across Jio World Plaza and Phoenix Palladium in Mumbai, and DLF Emporio in Delhi, the multi-location, invitation-only showcase offered a select 100 guests per city a front-row pass to global fashion’s freshest drops launching in India at the same time as Milan, Paris, and New York.

    FRW wasn’t just another glossy showcase; it was an experience in emotional couture, part art, part aspiration. RBL handpicked its most valued luxury patrons, a cohort that reportedly spends nearly three times more than their peers, for a weekend where exclusivity was the ultimate accessory.

    The festivities began with “The First Look” Gala Night, an intimate, high-glamour soirée that set the tone for the weekend. On 8 October, Jio World Plaza hosted HNI clients and key opinion leaders with a live saxophone set, exquisite tablescaping, and a five-course sit-down dinner. The following evening, DLF Emporio in Delhi turned the mood to melody with a live sitar and piano performance, echoing through a similarly lavish dinner affair.

    The dress code Black with a Twist encouraged guests to interpret the theme through personal expression, making the night as cinematic as it was chic. Among those spotted were Mouni Roy, Bianca Contractor, Aarti and Kshiraja Surendranath, Jaanam and Tinu Advani, Mozez Singh, Sawan and Sagar Gandhi, and Sanaya Irani, lending the evening its fashion-meets-film aura.

    The glamour continued through 8–12 October, as the event turned India’s most iconic luxury malls into curated playgrounds of craft and creativity. Global maisons joined the experience with bespoke activations Valentino’s “Embroidery Chapter”, Versace’s “Glamour Spectrum”, Giorgio Armani’s canapé and mocktail soirée, Bottega Veneta’s Metallic Celebration, and Tory Burch’s Matcha Atelier Experience, alongside Brooks Brothers, Zegna, Canali, and Paul & Shark.

    Each experience was designed to deepen emotional engagement, no loud branding, no influencer frenzy, just pure indulgence.

    Top spenders were rewarded in true haute style from 3-night Phuket getaways worth Rs 5.7 lakh plus and 2-night sea-view stays in Abu Dhabi, to Royal Signature grooming experiences across 14 cities, luxury tea sets from Tea Culture of the World, and fine dining vouchers from Indian Accent.

    “Front Row Weekend is about crafting moments of pure luxury, no noise, no flash, just you and the brand in its most expressive form,” said Reliance Brands Limited Sumeet Yadav. “We’re bringing back the romance, reverence, and rhythm that true luxury deserves.”

    By deliberately keeping influencers and mass publicity out, RBL turned FRW into a rarefied cultural moment, one where fashion wasn’t just worn, it was felt.

    With its blend of global flair and Indian finesse, Front Row Weekend may well become the country’s most exclusive luxury tradition where every guest doesn’t just watch fashion happen, they live it.

     

  • Vikram Solar marks 20 years with heartfelt Diwali film ‘Apno wali Diwali’

    Vikram Solar marks 20 years with heartfelt Diwali film ‘Apno wali Diwali’

    MUMBAI: Vikram Solar Limited, one of India’s leading solar PV module manufacturers, ushers in Diwali with a touching new film: Apno Wali Diwali. Celebrating 20 years of illuminating lives, this marks the company’s first-ever festive campaign, inspiring people to reconnect with loved ones and embrace meaningful, sustainable celebrations.

    The campaign encourages audiences to rediscover the true spirit of Diwali: one grounded in connection, laughter, and light. Through the story of a man reminiscing about the joy of family gatherings from his childhood, Apno Wali Diwali rekindles nostalgia and reminds viewers that the warmth of togetherness shines brighter than any screen. A simple ring of the doorbell brings back those cherished memories, echoing Vikram Solar’s belief that progress and connection go hand in hand.

    “As we complete two decades of powering lives with the Sun’s blessings, Apno Wali Diwali reflects our belief that true progress shines brightest when it brings people closer,” said Vikram Solar chairman and managing director Gyanesh Chaudhary. “Just as solar energy lights up homes, human connections light up lives and this Diwali, we wish to rekindle that warmth.”

    Rooted in nostalgia and guided by sustainability, the campaign embodies Vikram Solar’s philosophy of spreading Khushiyon wali sunshine,  encouraging celebrations that go beyond lights to touch hearts.

     

  • TSS dishes out a festive feast of cookware and toys this Diwali

    TSS dishes out a festive feast of cookware and toys this Diwali

    MUMBAI: This Diwali, The Stone Sapphire India Pvt. Ltd. (TSS) is laying out a spread of innovation, celebration and everyday magic and it’s all wrapped up in a shiny new product lineup across homeware and toys. Whether you’re hosting a grand family dinner or chasing superheroes around the living room, TSS has something that might just become the talk of your Diwali gathering.

    Leading the charge is Corelle, the globally loved dinnerware brand, which is offering a never-before festive deal on its iconic dinner sets. Priced from Rs 6,599 onwards, this is the first time Corelle has dropped its price tags in India and it’s doing so to support good old-fashioned in-store shopping. While online discounts continue to battle for attention, TSS is taking a stand for traditional retailers, encouraging consumers to rediscover the joy of festive browsing in their local markets. With elegant designs, unbeatable durability, and that signature lightweight feel, Corelle dinner sets are now easier to gift or keep than ever before.

    But it’s not just the table getting a glow-up. Corelle is also setting new standards in the kitchen with the launch of Duranano: the world’s only uncoated non-stick cookware. Crafted using patented Nano Technology and made from 100 per cent pure stainless steel, Duranano skips the chemical coatings altogether. The result? Cookware that’s 1.5 million times more abrasion-resistant and 3.5 times tougher than your regular stainless steel pans. It’s the kind of gear that says “I care about your health” while still making sure your festive ladoos don’t stick. In a season where indulgence is inevitable, Duranano makes a strong case for clean, conscious cooking, without taking the fun out of frying.

    Over in toy territory, TSS’s homegrown brand Skoodle is giving Diwali gifting a superhero-sized upgrade. Enter the Marvel RC cars & bikes series, featuring officially licensed designs that bring the action straight to your living room. From rugged monster trucks to sleek superhero bikes, these remote-controlled rides combine speed, style and storylines kids already love. Whether you’re shopping for a young fan or secretly hoping for a go at the controls yourself, this range promises festive excitement with every rev of the engine.

    Speaking about the launches, TSS managing director and CEO Shobhit Singh summed up the season’s spirit, “This Diwali, our focus is on innovation with purpose, introducing products that enhance everyday living while supporting India’s trusted retail ecosystem.” It’s a sentiment that runs through every offering in the TSS catalogue this year, thoughtful, well-crafted and rooted in real-world usefulness, but with just enough sparkle to feel special.

     

  • Arrow unveils Tailored for the Good Life campaign

    Arrow unveils Tailored for the Good Life campaign

    MUMBAI: Arrow is stitching style and sophistication together with its latest campaign, Tailored for the Good Life, starring Vedang Raina and Khushi Kapoor. Set against the vibrant streets and chic apartments of New York City, the campaign celebrates Arrow’s American heritage while bringing a fresh, modern twist to menswear.

    Vedang Raina embodies the quintessential Arrow man: confident, charismatic, and effortlessly stylish, while Khushi Kapoor adds her own flair and elegance, making her debut with the brand. Together, they capture a lifestyle that’s not just successful, but truly well lived, blending playful chemistry with aspirational fashion.

    Arrow India CEO Anand Aiyer said, “This campaign bridges our rich heritage with the aspirations of today’s men. Vedang and Khushi perfectly capture the modern consumer who values style, confidence, and authenticity.”

    Vedang Raina shared, “Arrow celebrates confidence and individuality. The campaign shows fashion that works as hard as you do, from sharp workwear to everyday looks with personality.” Khushi Kapoor added, “It’s about celebrating who you are and enjoying every moment in style. Arrow feels modern, relatable, and full of aspirational energy.”

    Closing with Arrow’s signature tagline, Tailored for the Good Life, the campaign reinforces the brand’s promise: fashion that evolves with its consumers while staying true to its timeless elegance.

     

  • Flipkart turns Big Billion Days into cultural festival

    Flipkart turns Big Billion Days into cultural festival

    MUMBAI: Flipkart has flipped the script on The Big Billion Days 2025, transforming India’s biggest shopping festival into a nationwide celebration of culture, fashion, and everyday joy. Moving beyond transactions, the event became a tapestry of storytelling, entertainment, and shared experiences.

    With WPP Media’s integration-first strategy, Flipkart became part of India’s most-loved shows, turning screen time into brand milestones. On Bigg Boss 19, the in-house fashion icon contest had contestants taking on bold style challenges, with audiences voting in real time, a dramatic runway powered by Salman Khan’s signature flair.

    In Taarak Mehta Ka Ooltah Chashmah, Flipkart threaded itself seamlessly into Gokuldham society over a three-day storyline. From Jethalal experimenting with denim to the Mahila Mandali debating offers, Flipkart became part of everyday life, blending humour, tradition, and relatability for millions of households.

    The South region saw emotions soar on Indian Idol Telugu, where the theme “Kuch bhi ho sakta hai” came alive over two episodes. Contestants surprised audiences with wishlists and magical product reveals, transforming The Big Billion Days into a heartfelt celebration that fused music, storytelling, and aspiration.

    Flipkart vice president growth and marketing Pratik Shetty said, “The Big Billion Days is more than a sale, it’s a tradition. With WPP Media, we brought that emotion to life across platforms and languages. From Bigg Boss to Taarak Mehta to Indian Idol Telugu, Flipkart became part of the cultural conversation, turning TBBD into a shared celebration of dreams, community, and everyday India.”

    WPP Media South Asia president-client solutions Navin Khemka added, “Cultural relevance is the new currency of commerce. By weaving the brand into narratives audiences already adore, we elevated a commercial event into a meaningful cultural moment, making every purchase journey an act of participation in India’s cultural fabric.”

    TBBD 2025 proves that Flipkart isn’t just about deals, it’s about delight, drama, and a dash of everyday magic.

     

  • ITC Mangaldeep lights up Ayodhya with AR magic

    ITC Mangaldeep lights up Ayodhya with AR magic

    MUMBAI: ITC Mangaldeep is taking Diwali devotion to the digital domain as it launches Digital Deepotsav, an Augmented Reality (AR) experience that lets devotees across India virtually light a diya and be part of Ayodhya’s iconic Deepotsav.

    Through the immersive microsite at ayodhyamangaldeepotsav.com, participants can offer prayers to Lord Ram, contribute their virtual diya, and watch as their light joins a collective glow illuminating the holy city on 19 October. Each virtual diya corresponds to a real diya lit in Ayodhya, making the celebration truly participatory.

    The brand aims to light a spectacular 1 lakh diyas arranged in a special design to convey faith, positivity, and unity. Visitors will also experience the mangaldeep khushboo path, with 25 five-foot agarbatti sticks and 25 maha havan cups filling the air with a divine fragrance, adding a sensory layer to the spiritual spectacle.

    ITC divisional CEO of matches and agarbatti Rohit Dogra said, “Devotion is timeless, but the way we experience it can evolve. Digital Deepotsav blends the sacredness of tradition with the possibilities of technology. Through AR, millions of devotees can light their diyas virtually and feel connected to Ayodhya’s spiritual energy.”

    With this initiative, ITC Mangaldeep reinforces its pioneering role in making devotion immersive, inclusive, and experiential, showing that faith and technology can shine together to create memorable celebrations.

     

  • Behrouz Biryani stirs up festive cheer with return of the Golden Spoon

    Behrouz Biryani stirs up festive cheer with return of the Golden Spoon

    MUMBAI: This Dhanteras, Behrouz Biryani is turning tables into treasure troves with the return of its Golden Spoon of Fortune. Last year, the golden-plated spoons captured hearts across India, appearing in individual delivery orders and instantly becoming a symbol of goodwill, prosperity, and festive bonding. Families shared moments of delight, generating hundreds of social media shares and online chatter, the ultimate digital shagun.

    The Golden Spoon is not just a token; it embodies care, connection, and celebration. When inventory ran low for late-night orders last year, the Behrouz team went into full festive overdrive tracking availability across cities, sourcing from Genies, Ubers, and Borzos, and ensuring every missing spoon reached its home overnight. This commitment underlined the brand’s ethos of delivering joy as much as biryani.

    By popular demand, the Golden Spoon returns for 24 hours only on Dhanteras, October 18th. Each spoon is elegantly wrapped in a royal blue sleeve, emblazoned with the words: “A Golden Spoon, for your Khushhali and Good Fortune.” These spoons are designed to spread abundance and happiness, whether placed on festive tables or kept as a decorative reminder of prosperity. The gesture marries traditional Dhanteras customs where new utensils signify wealth with a modern twist of joy and family connection.

    Rebel Foods CMO Nishant Kedia commented, “The Golden Spoon is more than a symbol. It represents prosperity, togetherness, and the joy of sharing meals with loved ones. This campaign honours age-old customs while creating new memories, reminding everyone that every meal can be a moment of celebration. We’re delighted to add a touch of festivity and meaning to the dining experience this season.”

    Rebel Foods brands comms & social media lead Divya Divakaran added, “Some campaigns start as marketing ideas but end up touching hearts. Last year, families unwrapping their biryani to discover a golden spoon created priceless moments of connection. Bringing it back this year felt less like a decision and more like an emotion we owed to our customers.”

    The campaign will light up digital platforms for one day only, covering Mumbai, Pune, Hyderabad, Bengaluru, Chennai, and Delhi NCR. For 24 hours, customers can claim a slice of festive prosperity alongside their biryani, sharing in the magic of a tradition that blends heritage, generosity, and the joy of togetherness.

    In a season where every gesture counts, Behrouz Biryani’s Golden Spoon reminds us that it’s not just the food, but the thought behind it, that makes celebrations truly golden.

     

  • Bioderma teams up with Soha Ali Khan’s podcast to talk skincare & SPF

    Bioderma teams up with Soha Ali Khan’s podcast to talk skincare & SPF

    MUMBAI: Skincare and sunshine? Turns out, they need more than just good vibes to get along.

    Bioderma, the French skincare brand trusted by dermatologists worldwide, has joined forces with Soha Ali Khan’s popular podcast All About Her for a special episode dedicated to one of the most essential, yet often skipped, steps in skincare: sunscreen.

    In this newly released episode, Soha Ali Khan is joined by celebrated dermatologist Jyoti Aneja to unpack why sun protection is far from just a summer fling. Together, they bring a balance of personal experiences and expert-backed science to the conversation, breaking down the myths and musts of SPF in an easy, relatable way.

    Soha shares how Bioderma’s Photoderm Crème has become her go-to: a dermatologist-approved formula that not only protects but also keeps her dry and sensitive skin hydrated and comfortable through the day. “It’s about finding something that works with your skin, not against it,” she notes during the episode, highlighting the difference trusted skincare can make.

    Aneja echoes that sentiment, pointing out that Bioderma’s products are backed by years of dermatological research. With broad-spectrum protection and gentle ingredients tailored to various skin types, the Photoderm range reflects the brand’s commitment to skin health and everyday protection — not just cosmetic appeal.

    Speaking about the collaboration, NAOS director – marketing, ecommerce & modern trade Roshan Kunder said, “At Bioderma, we believe skincare begins with understanding your skin and trusting dermatological expertise. This podcast episode reflects that philosophy beautifully, merging real stories with scientific credibility to help consumers make informed skincare choices.”
     

  • Lacoste serves up festive flair with its new court of light collection

    Lacoste serves up festive flair with its new court of light collection

    MUMBAI: This festive season, Lacoste is acing the fashion game quite literally. With its new campaign Court of Light, the French fashion-sport icon transforms the tennis court into a stage of celebration, where elegance meets energy and the festive spirit rallies in full swing.

    The campaign arrives alongside the launch of the Lacoste Sleeveless Jacket, created exclusively for the Indian market. Designed for effortless styling, the jacket pairs perfectly with Lacoste’s knitted kurtas, signature polos, crisp shirts, or laid-back tees making it a versatile addition to every festive wardrobe. It’s sport-chic with a cultural twist, a serve that’s both stylish and seasonal.

    Rooted in Lacoste’s tennis heritage, Court of Light reimagines a festive soirée set on a tennis court friends and family gather under fairy lights, dining, laughing, and rallying through friendly matches. The visual storytelling captures the motion and joy of Indian festivity, blending it seamlessly with Lacoste’s understated sophistication.

    From iconic polos, shirts, dresses, and skirts to footwear and premium accessories, the campaign showcases Lacoste’s full festive line-up. The knitted kurta, already a hit among Indian fans returns this year, now joined by the newly launched sleeveless jacket, adding a modern edge to timeless celebration wear.

    “Festive moments in India are rich with tradition, emotion, and expression and Lacoste is proud to be part of that cultural rhythm,” said Lacoste India managing director and CEO Rajesh Jain. “With the Court of Light campaign and the new exclusive sleeveless jacket, we bring together the brand’s timeless French elegance and India’s vibrant festive spirit. It’s about celebrating refinement and joy with effortless sophistication.”

    Available across Lacoste boutiques in India and online at www.lacoste.in, the collection embodies the best of both worlds French polish and Indian passion.

    Because this season, fashion isn’t just about what you wear, it’s about how brightly you play your part on the Court of Light.

     

  • Google gets festive with smarter searches through new AI Mode

    Google gets festive with smarter searches through new AI Mode

    MUMBAI: Move over Khans and Kapoors, there’s a new star making its big-screen debut this festive season, and it answers to Hey Google. As India dives head-first into Diwali chaos and cinematic emotions, Google’s AI Mode on Search arrives like a filmy hero with perfect timing armed not with dance moves, but with data.

    Picture this: instead of scrolling through a dozen links, you toss Google a question that’s as layered as a family drama and out comes a full-blown, conversational answer that ties it all together. That’s AI Mode for you: your all-knowing, never-judging, eternally patient sidekick who remembers everything you say. Think of it as the Jeeves to your Kabhi Khushi Kabhie Gham moments.

    And because no Indian launch is complete without a dose of filmi flair, Google has rolled out a two-part digital film campaign conceptualised by the clever minds at Bare Bones Collective, the same team behind the viral GenZ Chudail and Gangoogly campaigns. This time, they’ve turned everyday dilemmas into high drama with a tongue-in-cheek tribute to the Bollywood tropes we love (and love to laugh at).

    The first film, released just as the country entered festive overdrive, follows a young man on a mission to win over his girlfriend’s father, every rom-com’s biggest villain-turned-softie. When his attempts at decorating the house flop harder than a box-office dud, he turns to AI Mode for step-by-step guidance. With its clever prompts, he transforms the chaos into a picture-perfect home, earning both the father’s nod and a new nickname: Festihul Tyohari.

    The second film flips the script with a “heroine ki entry” moment worthy of a Karan Johar production. Enter Riya, who lights up a festive party with a dazzling look all curated with help from AI Mode. From outfit inspo to accessory suggestions, Google plays stylist, ensuring her grand entrance is nothing short of a blockbuster reveal.

    Then comes the delightful cameo nobody saw coming: Farah Khan. In a hilariously meta moment, the choreographer-filmmaker trades banter with veteran actor Dilipji, only to have AI Mode jump in and “manage” the kitchen chaos better than any sous-chef. If only all family gatherings came with that feature.

    Launched right as India plunges into the most chaotic, colourful, and emotionally charged time of year, the campaign cleverly reimagines Google Search as the go-to problem-solver for the season helping users plan smarter, shop faster, decorate better, and celebrate calmer. From “how to impress an angry father” to “best last-minute Diwali gifts,” AI Mode doesn’t just give you answers, it gives you peace of mind (and a cinematic sense of timing).

    Bare Bones Collective nails the tone playful, self-aware, and oh-so-desi while giving Search the spotlight it deserves. The films blend humour with heart, showing how technology can keep up with India’s most dramatic, high-stakes, and glitter-coated time of year.

    Because when it comes to over-the-top emotions and even more over-the-top solutions, let’s be honest no one does drama quite like us. And this Diwali, Google’s AI Mode is ready for its hero shot.