Category: Marketing

  • Kyn app names Lavina Rodrigues as assistant vice president

    Kyn app names Lavina Rodrigues as assistant vice president

    MUMBAI: Mumbai-based neighbourhood discovery platform Kyn has appointed Lavina Rodrigues as assistant vice president of brand communications, the company announced today.

    Rodrigues, a Kingston University alumna with more than 15 years’ experience in marketing and communications, joins the rapidly growing tech startup as it approaches its first anniversary. Kyn, which helps users discover local events and businesses, has garnered over 900,000 downloads since its launch in February 2024.

    In her new role, Rodrigues will work alongside the app’s founding team to shape the company’s market strategy and communications. She brings extensive experience from previous senior positions at prominent firms including Cleartrip, PVR, and Network18 Media & Investments.

    “We’re delighted to welcome Lavina aboard as we enter our next phase of growth,” said Kynhood Technologies CEO & founder Gayathri Thyagarajan.

    The appointment comes as the bootstrapped startup, which currently boasts 65,000 daily active users, looks to expand its marketing initiatives.

    Rodrigues holds an MSc in Marketing from Kingston University, London, and a commerce degree from the University of Mumbai. Her expertise spans B2B marketing, public relations, and corporate communications across various sectors including technology, media, travel, and financial services.

    Kyn, which positions itself as a hyperlocal discovery and connectivity platform, aims to help urban Indians better connect with their immediate neighbourhoods through targeted local content and community engagement.

  • Air India expands Lufthansa partnership to spread its wings across Europe

    Air India expands Lufthansa partnership to spread its wings across Europe

    MUMBAI: Air India is soaring to new heights in its partnership with the Lufthansa Group, expanding its codeshare network to offer seamless connectivity between India and Europe. The enhanced deal, which now includes Austrian Airlines, adds close to 60 new codeshare routes, bringing the total to nearly 100 flights across 12 Indian and 26 European cities.

    For Indian travellers, this means greater access to 26 European destinations and three key American cities beyond Air India’s hubs in Frankfurt, Vienna, and Zurich. Passengers can now book Air India-coded flights on Lufthansa, Swiss, and Austrian Airlines, making travel to cities like Amsterdam, Barcelona, Munich, and Stockholm smoother than ever.

    On the flip side, Lufthansa Group customers can now connect to 15 Indian destinations with Air India, including Ahmedabad, Bengaluru, Goa, Kolkata, and Pune. The partnership also extends to Air India’s international routes to Kathmandu, Melbourne, and Sydney from Delhi and Mumbai.

    Air India chief commercial officer Nipun Aggarwal stated, “Our goal is to enable our customers to travel seamlessly across the world via Air India and its partner airlines. Expanding our partnership with Lufthansa Group strengthens this mission and elevates the travel experience for our passengers.”

    Lufthansa Group chief commercial officer Dieter Vranckx said, “We are thrilled to enhance our cooperation with Air India. This partnership will offer greater travel flexibility and reinforce Lufthansa Group’s commitment to the Indian market.”

    As both airlines are part of Star Alliance, frequent flyers can continue to earn and redeem miles, while elite members enjoy priority services, additional baggage allowances, and access to premium lounges.

    Subject to regulatory approvals, the expanded codeshare flights will soon be available for booking, promising a smoother and more connected travel experience for passengers across India and Europe.

  • Artists and Coca-Cola India use comics to inspire change at Maha Kumbh 2025

    Artists and Coca-Cola India use comics to inspire change at Maha Kumbh 2025

    MUMBAI : At Maha Kumbh 2025, comics and visual art are driving a powerful environmental message, turning the event into a catalyst for change. Led by Gaysi Family in partnership with Coca-Cola India and its foundation Anandana, the Maidaan Saaf campaign brings together renowned artists, including Aravani Art Project and Priyankar Gupta, to craft compelling visual narratives. Through striking illustrations, the initiative promotes waste segregation, recycling, and recognition of sanitation workers, making sustainability both engaging and impactful.

    These illustrated panels, integrated into women’s changing rooms made from recycled plastic waste, span a 12-km stretch of the river ghats. They depict relatable characters and everyday scenarios, demonstrating the impact of responsible waste management. The initiative not only educates visitors but also highlights the dignity of sanitation workers, emphasizing how proper waste segregation supports their essential work.

    “Using art to communicate complex ideas in a simple, accessible way is key to inspiring behavioral change,” said Gaysi Family creative director Priya Dali. Illustrator Gupta added that comics, like traditional Patachitras, are powerful tools for mass communication.

    With millions attending the Maha Kumbh, Coca-Cola India’s ESG Value Creation senior director Saloni Goel, sees this as a unique opportunity to instill lasting environmental responsibility. “By blending art, culture, and sustainability, this campaign fosters meaningful shifts in public attitudes,” she stated.

    Through creative storytelling, the Maha Kumbh is not just witnessing history it’s shaping a more sustainable future.

  • Top 5 Features that Make the Hyundai Venue a Great Choice for First-Time Car Buyers

    Top 5 Features that Make the Hyundai Venue a Great Choice for First-Time Car Buyers

    Since its launch in 2019, the Hyundai Venue has emerged as one of India’s most popular subcompact SUVs. Its smart looks, feature-rich cabin, multiple engine-gearbox options, and relatively affordable pricing make it an excellent choice for young and first-time car buyers. This article will discuss the Venue’s top 5 features, reinforcing its credentials as an ideal entry-level SUV for new car owners.

    An Overview of Hyundai Venue

    The Hyundai Venue is a stylish yet practical small SUV. Its eye-catching exterior pairs nicely with a modern, tech-filled interior. Under the hood, you can choose between three peppy engine options. Whether darting around the city or venturing on the highway, the Venue offers a comfortable, enjoyable driving experience. Clever use of space and numerous safety features make this an ideal vehicle for singles or small families looking for an affordable, efficient vehicle that doesn’t skimp on features.

    If you’re considering purchasing the Hyundai Venue, ackodrive.com is an excellent platform to explore. Acko Drive offers transparent, credible automotive content, from detailed reviews to the latest tech insights, helping you make an informed decision.

    Features that Make the Hyundai Venue a Great Choice

    Here are the features of Hyundai Venue that make it an excellent choice for first-time buyers:

    1. Compact Yet Spacious Design

    The Venue measures just 3995mm in length, 1770mm in width, and 1590mm tall. Its compact dimensions make driving and parking in crowded urban streets very easy. Despite its compact footprint, the Venue’s intelligent packaging results in an airy and spacious cabin.

    There is adequate room at the back to comfortably seat three average-sized adults during short drives. The 315-litre boot space can easily hold a couple of large suitcases. For a vehicle of this size, the Venue feels remarkably spacious inside.

    2. Strong Safety Features for Peace of Mind

    Safety is paramount for new car buyers. The Venue delivers on this front by offering 6 airbags, ABS with EBD, rear parking sensors, and electronic stability control as standard across the range.

    Other safety features include a tyre pressure monitoring system, vehicle stability management, hill-start assist, and ISOFIX child seat anchors. In NCAP crash tests, the Venue scored 4 stars for adult occupants and 3 stars for child occupants.

    3. Impressive Engine Options and Fuel Efficiency 

    The Hyundai Venue presents three powertrain choices to suit varying needs. The spirited yet frugal 1.2L petrol engine delivers 83bhp and is paired with a 5-speed manual gearbox. For enthusiasts, the 120bhp/172Nm 1.0L turbo-petrol motor is mated to a smooth-shifting 6-speed manual or a 7-speed DCT automatic. Lastly, the proven 1.5L diesel churns out 116bhp/250Nm, prioritising highway cruising comfort over outright performance.

    The petrol engines deliver up to 18.3 km/l, while the oil burner returns an impressive 22.7km/l. Such high fuel efficiency makes the Venue easy on the pockets, an essential consideration for new car owners with limited budgets. 

    4. Tech-savvy and Comfort-Oriented Features

    Who doesn’t love a car that feels like it’s from the future? The Hyundai Venue is loaded with technology that makes every drive enjoyable and convenient.

    . 8-Inch Touchscreen Infotainment System: Comes with Android Auto and Apple CarPlay support, making it super easy to connect your smartphone. 

    . Connected Car Tech: Hyundai’s BlueLink system lets you remotely control various car functions, like locking/unlocking the doors or starting the engine. 

    . Comfort Features: A sunroof, cruise control, an air purifier, and wireless phone charging make every journey a breeze.

     . Adventure Edition Perks: For the explorers, the Adventure Edition adds a dual-camera dashcam—perfect for capturing those scenic road trips.

    First-time buyers often look for a car that’s easy to use but doesn’t skimp on modern features. The Venue strikes that perfect balance.

    5. Budget-Friendly Pricing

    Hyundai has left no stone unturned to make the Venue an aspirational product for young audiences. Fortunately, the pricing is on point for an entry-level SUV.  The Venue retails between Rs 7.53 lakhs and Rs 13.62 lakhs ex-showroom. Compared to its immediate rivals, Kia Sonet and Maruti Vitara Brezza, which retail at similar price points, the Hyundai Venue manages to undercut them across most variants, making it a smarter choice for new car buyers.

    The Bottom Line

    The Hyundai Venue is a well-rounded sub-4-meter SUV targeting first-time buyers and young professionals on a budget. Its right-sized dimensions, coupled with a feature-loaded and safety-focused package, make it a great value proposition. If you are looking to enter the SUV segment without stretching your budget too far, the Venue emerges as a top contender that should be on your consideration set.

  • Tuco Kids appoints former Curefit executive as co-founder

    Tuco Kids appoints former Curefit executive as co-founder

    MUMBAI: Children’s personal care brand Tuco Kids has appointed Chanakya Gupta as co-founder, bolstering its leadership following a £1.6 million seed funding round led by Fireside Ventures and Whiteboard Capital.

    Gupta joins from Curefit, where he served as business head of play and CHRO. His 23-year career includes senior roles at Flipkart, where he spearheaded strategic partnerships and launched initiatives including the D2C brand accelerator Flipkart Boost. He previously spent a decade at Hindustan Unilever, managing retail partnerships and soap brand development.

    Founded in 2023 by Aishvarya Murali, Tuco Kids produces natural personal care products for children aged 3-12, including soaps, lotions and deodorants. The company emphasises environmental responsibility, using reclaimed plastic for all packaging.

    The brand retails through major e-commerce platforms including Amazon, Flipkart and Nykaa, alongside quick commerce channels. The recent funding round was led by Fireside Ventures and Whiteboard Capital.
    “His expertise in scaling consumer businesses will be invaluable as we expand our presence,”  said Murali of the appointment.

     

  • Valentine’s Day spending rebounds in India

    Valentine’s Day spending rebounds in India

    MUMBAI: Well, well, just as we were getting cynical about love and that romance is on the way down here is some contrarian news from affiliate network Admitad. According to data provided by it, the worst is behind  us and love is blossoming; couples have returned to gifting with consumption rising  15 per cent during Valentine’s Day (VD) week. 

    Analysis of over 500,000 orders revealed an average spend of Rs 2,000, with mobile devices accounting for more than half of all purchases. Hotel bookings surged 20 per cent as couples opted for weekend getaways, whilst food delivery orders rose 15 per cent. Fashion items dominated gift choices at 25 per cent  of purchases, followed by cosmetics at 15 per  cent and electronics at 12 per cent. The most dramatic growth came in flowers and luxury goods, which saw sales spike 89 per cent and 67 per cent  respectively compared to non-holiday periods.

    Digital-savvy shoppers maximised value, with 20 per cent claiming cashback and 12 per cent  using promotional codes. Affiliate stores influenced over a quarter of purchases, whilst online media recommendations drove 15 per cent  of sales.

    The strong performance marks a sharp reversal from 2024’s 10 per cent  decline in Valentine’s spending, suggesting renewed consumer confidence in Asia’s third-largest economy.

  • Tax Planning Made Easy: How to Use Income Tax Slabs to Calculate and Save Taxes

    Tax Planning Made Easy: How to Use Income Tax Slabs to Calculate and Save Taxes

    Tax planning is challenging, especially when required to deal with new and old regimes, income tax slabs, deductions and exemptions. Understanding these is crucial to saving income, minimising tax payments and managing finances. Leveraging all of these with the right ITA sections can help to identify the right income tax slab and the tax saving possibilities. Scroll down to learn in detail about what we just discussed.

    Understanding Income Tax Slab

    In India, income taxes are categorised into slabs. These involve different income ranges, and accordingly, income tax rates are devised that the earners must pay. The income tax slab system ensures tax rates are in accordance with the income of individuals, ensuring fair taxation across the nation. These tax slabs witness periodic revisions as well to keep up with the progressions. 

    Income Tax Rates Based on Tax Slab

    Let’s have a comparative view of both old and new tax regimes. These are applicable to HUFs and individuals. Here is how it goes:

    Taxable Income

    Old Tax Regime

    New Tax Regime

    Earnings up to INR 2.5 lakh

    Exempted from tax payment

    Exempted from tax payment

    Income range between INR 2.5 to 3 lakh

    5% tax

    Exempted from tax payment

    Income range between INR 3 to 5 lakh

    5% tax

    5% tax

    Income range between INR 5 to 6 lakh

    20% tax

    5% tax

    Income range between INR 6 to 9 lakh

    20% tax

    10% tax

    Income range between INR 9 to 10 lakh

    20% tax

    15% tax

    Income range between INR 10 to 12 lakh

    30% tax

    15% tax

    Income range between INR 12 to 15 lakh

    30% tax

    20% tax

    Income above INR 15 lakh

    30% tax

    30% tax

    Calculating Income Tax Using Tax Slab

    To calculate the income tax, gain information on different factors to consider and accordingly follow the steps:  

    Step 1

    Include the variety of taxable incomes that need to be considered. They include the income from:

    1. Salaries and pensions are to be detailed in Form 16 when filing the taxes.  
    2. Capital gains such as mutual funds, stocks and real estate  
    3. Leasing, renting or selling a residential property  
    4. Business, professions or freelancing and side hustles 
    5. Other sources such as dividends, gifts, FDs, saving bank accounts, gambling, pension after pensioner’s death and rental income from properties used for non-residential purposes 

    Step 2

    Eliminate the incomes that fall into the tax exemptions category. It is to be done by subtracting from the gross income. Examples include conveyance allowance, agriculture income and transfer allowance.

    Step 3

    Check and calculate the deductions to reduce taxable income. Examples include PPF, ELSS, life insurance plans and others.

    Step 4

    Based on the above-mentioned considerations and calculations pertaining to the reductions and deductions, taxpayers can calculate the Net Taxable Income. Accordingly, check the income tax slab to find the appropriate amount to pay.

    Saving Tax 

    The tax exemption and deduction categories allow income to be saved from tax. Here are its components to know for strategic planning:

    Employer’s Contributions to Pension Schemes 

    The employer’s contribution to the Provident Fund (PF) is tax-exempted for up to INR 7.5 lakh per year. The employee’s contribution is taxable but is also eligible for deduction under Section 80C in the old tax regime. However, this is not valid with the new tax regime. Concerning the National Pension Scheme (NPS), the employer benefits from tax exemption under Section 80CCD(2). It also holds the same limit of INR 7.5 lakh per year.

    Reimbursed Incomes

    The reimbursements from the employer obtained as a component of CTC or salary are tax-free. However, submitting the proofs and necessary bills is essential. The reimbursements include phone and internet, driver’s salary, fuel, travel, periodicals, books and others.

    Home Loan Interest for Let-Out Property

    The interest on home loans submitted for let-out properties can be deducted from taxable income. It reduces the tax liability and can be benefitted under Section 24(B) of the Income Tax Act. Additionally, for these properties, the Government allows the deduction of both principal and interest, thus reducing the taxable income and, subsequently, the income tax slab. Be informed on how to calculate income tax to understand the savings.

    Other Tax Saving Possibilities

    More options are available under special conditions. Know them here to identify the additional possible benefits:

    1. Gifts up to INR 50,000  
    2. 33.33% or INR 25,000 deduction on family pension (whichever is less)  
    3. Up to INR 5 lakh on receivings from voluntary retirement under Section 10(10C) 
    4. A gratuity of up to INR 20 lakh under Section 10(10) 
    5. Daily allowance when the workplace is different than the usual  
    6. Tour, travel and conveyance allowance for official purposes, along with the transport allowance for specially-abled  
    7. Leave encashment amount of up to INR 25 lakh under Section 10(10AA) (applicable on leaving the job)  
    8. Non-taxable requisitions for official purposes, which include company provided laptops, interest-free salary loans, medical facilities and others 

    Summing Up

    Mastering the income tax slab system is essential for effective tax planning and savings. It helps to plan the strategies for income diversification and allocation to benefit from tax deductions and exemptions. The different tax saving aspects as per the new income tax regime are covered in the article. Do connect with the expert for informed decision-making and more details.

    FAQs on Income Tax Slab

    Q1. What are the sections that allow exemptions on income tax?

    Multiple sections allow tax exemptions in diverse areas. These include Section 80C, 80D, 80E, 80G, 80TTA, 87A and others.

    Q2. Which income tax regime is better?

    The new income tax regime is better if total deductions are lower than INR 1.5 lakhs. However, the old income tax regime is better for total deductions over INR 3.75 lakhs.

    Q3. What is the surcharge amount?

    Apart from the Income Tax, the surcharge amount needs to be paid if the total income exceeds INR 5 million.

  • Incred Group acquires Arrow Capital, expands middle east presence

    Incred Group acquires Arrow Capital, expands middle east presence

    MUMBAI : Incred Group has acquired Dubai-based Arrow Capital (DIFC), a premier financial services firm known for its expertise in wealth management, investment advisory, & asset management. Founded in 2016 & regulated by the DFSA, Arrow Capital’s capabilities perfectly complement Incred’s vision for international growth, strengthening its foothold in the middle east.

    With this acquisition, Incred Global Wealth, which operates in Dubai, Singapore, & London, will now manage assets exceeding $2 billion, a significant milestone for the firm.

    Incred Group founder & CEO Bhupinder Singh commented, “This acquisition enhances our global capabilities, especially in the middle east & Africa, allowing us to serve our clients with greater expertise & depth.”

    Arrow Capital CEO Rohit Nanani added, “Joining Incred offers us the opportunity to expand our service offerings & strengthen our client relationships.”

    Incred Global Wealth CEO Srikantan Selvamani emphasised the middle east’s potential as a rapidly growing wealth market, with plans for expansion & further platform development in the region.

    This strategic move accelerates Incred’s growth across wealth management, investment banking, & asset management, reinforcing its position in the global financial services sector.
     

  • Adidas kicks off game-changing campaign to back athletes with encouragement

    Adidas kicks off game-changing campaign to back athletes with encouragement

    MUMBAI: Adidas has launched a bold new chapter in its global brand campaign, reaffirming its commitment to reducing negative pressure in sport and championing the power of encouragement. Featuring India’s cricketing elite, the campaign aims to foster a culture where support, not criticism, fuels an athlete’s journey.

    New global research has laid bare a troubling reality—four in five athletes endure unhelpful sideline behaviour, often leading them to abandon their sport altogether. Adidas is stepping in with a clear message: positivity matters. The campaign, ‘You Got This’, underscores the transformative power of encouragement in sports, proving that a well-timed word of support can turn self-doubt into confidence.

    Set to launch ahead of the ICC Champions Trophy 2025, the campaign film stars India’s cricketing stalwarts—Hardik Pandya, Rohit Sharma, Suryakumar Yadav, Rishabh Pant, Kuldeep Yadav, and Virat Kohli. Adding an emotional punch, the film features a reimagined version of I’m Sticking With You by The Velvet Underground, produced by James Blake, capturing the essence of unwavering support from the sidelines.

    Beyond the film, Adidas is introducing its sideline essentials, a toolkit offering practical guidance on how coaches, parents, supporters, and teammates can encourage athletes and help them thrive. This initiative stems from Adidas’ global study on the sideline effect, which examines the impact of both positive and negative sideline behaviours on athletes’ performance and mental well-being.

    Adidas India GM Neelendra Singh reinforced the brand’s commitment to athlete support, stating, “At Adidas, we have always stood by our athletes, both on and off the field. Recognising that pressure is an inherent part of sport, our ‘You Got This’ campaign aims to inspire positive influence on every pitch, track, and court. A simple gesture of encouragement can transform self-doubt into confidence.”

    The campaign will roll out across multiple media platforms worldwide, amplified further through retail activations that drive home Adidas’ mission: to make sports a space where encouragement outshines negativity. Because, in the end, a little bit of belief—especially from the sidelines—can change the game.

  • JioStar ropes in Nidhi Maheshwari as senior brand manager

    JioStar ropes in Nidhi Maheshwari as senior brand manager

    MUMBAI: JioStar has appointed Nidhi Maheshwari as senior brand manager for brand marketing strategy at JioHotstar, following the recent transition of Disney+ Hotstar operations to JioStar in India.

    Maheshwari, who moved to JioStar in December 2024, has been instrumental in the platform’s relaunch strategy. In her previous role at Disney+ Hotstar, she served as senior marketing manager for content marketing, where she led several successful campaigns including the award-winning launch of The Night Manager which achieved record awareness scores with optimised marketing spend. The campaign secured gold at the 2023 Promax Asia awards.

    Her experience includes launching streaming platforms in India, having previously led Lionsgate Play’s market entry in December 2020. Her career spans roles at major consumer brands including Parle Agro, where she managed the Appy Fizz portfolio and key partnerships including Bigg Boss, and Unilever’s Lakmé division, where she handled fashion week marketing and strategic alliances.

    In her current role, Maheshwari is spearheading JioHotstar’s brand expansion initiatives across entertainment, sports, and regional content segments as the platform establishes itself under new ownership.