Category: Marketing

  • Optimum Nutrition unveils project Protein Thali on World Protein Day

    Optimum Nutrition unveils project Protein Thali on World Protein Day

    MUMBAI: To mark World Protein Day, Optimum Nutrition has unveiled project Protein Thali, an initiative designed to educate active Indian adults on the importance of protein in their diet. The campaign aims to bridge the country’s significant protein deficiency by encouraging individuals to rethink meal compositions and make protein a priority.

    With 73 per cent of India’s population deficient in protein and over 90 per cent unaware of their daily protein needs, project Protein Thali seeks to drive awareness and behavioural change. The campaign promotes the swap the serve concept, advocating for replacing a portion of carbohydrates with protein. When combined with Optimum Nutrition’s Gold Standard 100 per cent Whey, a single meal can provide 40 grams of protein-an essential component for muscle gain and recovery after physical activity.

    Renowned athlete PV Sindhu stated, “Throughout my journey as an athlete, expert guidance on nutrition has been vital to my performance. Protein plays a key role in recovery, and I am excited to collaborate with Optimum Nutrition to share these insights through project Protein Thali.”

    Glanbia Performance Nutrition general manager, Sumit Mathur stated, “Protein is crucial, yet many Indians, including sports enthusiasts, do not prioritise it. By transforming the traditional Indian thali into a Protein Thali, we aim to inspire a shift towards a protein-inclusive diet.”

    In a practical demonstration of its commitment, Optimum Nutrition introduced project Protein Thali at the Inspire Institute of Sport (IIS), where athletes were served specially curated protein-rich meals, including Gold Standard 100 per cent Whey. This initiative aimed to highlight how effortlessly protein can be incorporated into daily diets.

    Optimum Nutrition invites consumers to participate in the movement by sharing their own Protein Thali creations on social media using Swaptheserve. With Gold Standard 100 per cent Whey trusted by millions worldwide, the brand continues to lead the way in fulfilling the protein needs of active individuals.

  • Arvind Ltd’s linen campaign brings effortless cool to summer

    Arvind Ltd’s linen campaign brings effortless cool to summer

    MUMBAI: Linen just got a whole lot cooler! Arvind Ltd has launched its summer campaign, ‘Linen by Arvind, For All Kinds of Cool’, proving that linen is more than just a warm-weather staple, it’s a lifestyle choice. With its perfect blend of style, breathability, and comfort, this campaign aims to highlight linen’s versatility beyond just summer fashion.

    But that’s not all, Arvind has also expanded its linen collection with 300 plus new styles featuring innovative intelli-fabric technology. From wrinkle-resistant linen and breathable blends to luxurious wool-linen suiting fabrics, the brand is redefining what linen can be. Available at 160 plus Arvind stores and leading multi-brand outlets, this collection is crafted for those who seek both elegance and ease in their wardrobe.

    “Linen has always been synonymous with summer, but it’s time to see it as an all-year essential,” said Arvind Ltd chief business officer for knits and retail Pranav Dave. “Today’s fashion is about versatility, and linen fits that demand seamlessly. Whether for work, travel, or everyday wear, linen offers unmatched style and comfort.”

    The campaign film showcases three distinct linen styles, each reflecting a unique personality and lifestyle. Lazy Cool is designed for those who love effortless fashion, offering relaxed, airy fits that feel as comfortable as they look stylish. Digital Cool caters to the always-on-the-go generation with lightweight, breathable fabrics and a sharp, modern aesthetic perfect for power meetings or spontaneous nights out. Traditional cool blends heritage with contemporary design, delivering tailored elegance ideal for business settings, weddings, and festive occasions.  

  • Top 5 Features Every SIP Investment Plan Calculator Should Have

    Top 5 Features Every SIP Investment Plan Calculator Should Have

    Investing in an SIP has become a popular long-term way to generate good returns. It uses rupee cost averaging to manage market volatility. Instead of investing a lump sum in one go, these plans allow you to invest small sums regularly in mutual funds.

    Once you decide to make a low-risk investment through SIP, you must calculate your moves to plan your decisions well in advance. Using a SIP Investment calculator is a safe choice for understanding how much you can accumulate by the end of the maturity period. However, the maturity amount depends upon the market conditions. Choosing a reliable calculator can help you understand the magic of compounding without indulging in manual calculations.

    You should be aware that not every SIP Investment Calculator is the same. Some are user-friendly and have many custom settings, while others have limited features that may not give you a full picture. Below, you’ll find five key features that make a SIP calculator stand out.

    How Does a SIP Investment Plan Calculator Work?

    An SIP investment plan calculator is a simple tool for estimating the growth of an investment over time. By entering basic details like the monthly investment amount, duration, and rate of return per month or annually, you can get a final calculation based on a compound interest formula.

    Reputed SIP investment calculators like those provided by Axis Max Life Insurance use the following mathematical formula to compute the maturity amount:

    FV = P × ((1 + r)n – 1) / r) × (1 + r)

    ●    FV = Future value (the estimated total corpus at the end of the SIP tenure)  
    ●    P = Fixed monthly investment amount  
    ●    r = Rate of return per month (Annual interest rate / 12 / 100)  
    ●    n = Total number of months (Investment tenure in years × 12)

    How Does This Help You Plan Better?

    The SIP investment plan calculator makes these calculations instant, helping you get answers to questions like:

    ●    How much to invest each month to reach a specific goal?  
    ●    How do returns vary based on different investment periods (5 years, 10 years, or 20 years)?  
    ●    How can small increases in monthly investment have a significant impact in the long run?  
    ●    How do different market scenarios affect your investment outcomes?

    Top 5 Features An SIP Investment Calculator Should Have

    Let’s look at five features that can make your experience with a calculator more helpful and accurate. Whether you’re new to mutual funds or have been investing for years, the below features can guide you better.

    Detailed yet Simple Input Settings

    Sometimes, calculators let you enter just three things: the monthly investment amount, the rate of return, and the time horizon. That might be enough to get a rough idea, but a more detailed calculator can help you see how changes in each variable might shift your final corpus.

    For instance, you’ll see one figure if you’re investing Rs. 5,000 a month for ten years at a return of 11%. But what if you want to see how the same plan looks at 9% or 13% returns? A good calculator should let you change those figures with ease, so you can compare best-case and worst-case outcomes. Some tools also provide a chart that shows how your money could grow year by year, so you get a clearer sense of your progress at different points.

    A Step-Up Option for Growing Investments

    Your salary isn’t likely to remain constant forever. You might get promotions or bonuses that allow you to invest more. A calculator that includes a “step-up” or “top-up” feature can show how adding extra amounts each year or every few years boosts your final results. This is very useful if you have big goals and a rising income.

    Realistic Market Assumptions and Risk Analysis

    We all know that market returns can vary. One year, it might be 14%, and the next, it might be 6%. A helpful SIP investment calculator might let you choose from a range of possible returns, reflecting different mutual fund types. Equity-oriented funds might average higher returns over the long term but could show more ups and downs. Debt-oriented funds might have steadier returns but a lower average.

    If your calculator also includes a quick look at how sensitive your final amount is to a few points of difference in returns, that’s even better. For example, it might show you the difference between an 8% and a 12% return over 15 years. That can motivate you to pick funds that aim for higher growth if you have the risk appetite or choose steadier funds if you value stability. A little risk awareness can save you from taking on a plan that’s out of line with your comfort zone.

    Extra Tools Like Goal Tracking

    Some SIP investment calculators are more than just calculators. They include sections where you can note down your goal, say, saving Rs. 15 lakh for a child’s education, and then break it down into monthly contributions. This kind of integrated approach makes the entire process feel more real. It shifts the focus from random numbers to real milestones that matter to you.

    When the calculator links those numbers to a specific goal, it changes how you think about your SIP investment. Instead of just seeing a final amount, you’re seeing the fulfilment of a personal plan. That emotional connection can keep you more disciplined because you’re not just investing money; you’re investing in a clear goal.

    User-Friendly Design That Makes You Want to Use It

    Finally, you don’t want to struggle with a complicated interface or small fonts. A user-friendly design, with clear labels and a neat layout, makes a calculator something you’ll actually use again. Some tools also provide short tips or FAQs on the same page, explaining why you should choose a certain option or how certain numbers are derived.

    It’s also nice when the calculator is mobile-friendly. Many of us handle finances on our phones these days. A site that’s optimised for smaller screens or an app that’s simple to use can make a big difference in how often you check on your progress.

    Conclusion

    A quality SIP calculator can be a game-changer for your long-term saving and investing habits. By giving you accurate projections, letting you adjust inputs easily, and factoring in inflation and real-world scenarios like step-up increases, these calculators can help you build a good plan.

    Premium providers, like Axis Max Life Insurance, offer built-in tools that combine the idea of SIP investing with added life coverage. This can be especially useful if you want both investment growth and financial security in one place. No matter which path you choose, the right calculator ensures you make data-backed decisions rather than guessing or hoping for the best. Whether your goal is to buy a bigger home, fund your child’s education, or ensure a steady income for retirement, a SIP approach can help you inch closer, month by month.

    Disclaimer: The content on this page is generic and shared only for informational and explanatory purposes. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making any related decisions.  
    Standard T&C apply  
     

  • FILA 2025 honours leaders, sparks dialogue on India’s business future

    FILA 2025 honours leaders, sparks dialogue on India’s business future

    MUMBAI: Leadership, vision, and resilience take centre stage as Forbes India Leadership Awards (FILA) 2025 gears up for its grand 14th edition on 28 February 2025. With a power-packed lineup of industry trailblazers, economic thinkers, and visionary entrepreneurs, the event promises insights, inspiration, and accolades for those shaping India’s business landscape.

    The journey to this prestigious evening began in December 2024, when a distinguished jury—chaired by Marico’s founder and chairman Harsh Mariwala—began the task of identifying the best in leadership, innovation, and impact. The panel featured financial and business heavyweights such as Federal Bank MD & CEO KVS Manian, Bain Capital’s India chairman Amit Chandra, and Boat Lifestyle’s chairman Vivek Gambhir, among others.

    This year’s FILA 2025 will not only honour leaders but also spark dynamic discussions on India’s evolving business landscape. Key highlights include a panel discussion on India’s Growth Story in a Volatile Environment, featuring KVS Manian, Rajesh Jejurikar, and Madan Sabnavis, exploring economic resilience and future opportunities. Tata Power CEO Praveer Sinha will take the stage for a fireside chat on India’s energy transition, shedding light on the sector’s transformation.

    Adding a touch of glamour and business acumen, movie actor and entrepreneur Katrina Kaif will share insights on ‘Going Beyond Endorsements—Building Your Brand,’ offering a glimpse into her journey from actor to business leader.  

    Supported by partners including Federal Bank, Kia, Rajasthan Tourism, and Reliance Industries, FILA 2025 is set to honour leaders who not only drive business success but also shape India’s future.

  • Micromax Ventures into solar market with 5GW facility, partners with Jinchen

    Micromax Ventures into solar market with 5GW facility, partners with Jinchen

    MUMBAI: The sun isn’t just shining-it’s powering the next big leap for Micromax. Once a formidable name in India’s mobile revolution, the homegrown electronics giant is now setting its sights on the solar energy sector. With its latest venture, Startup Energy, Micromax is stepping into the solar panel manufacturing game in partnership with China’s Jinchen, a leading solar equipment manufacturer.

    Micromax has inked a strategic contract with Jinchen to establish a 5GW advanced solar module manufacturing line. The project will roll out in multiple phases, integrating automation, precision engineering, and high-efficiency production technologies.

    The goal? To deliver cost-effective, high-quality solar panels for residential, commercial, and industrial applications at scale.

    Micromax’s latest play aligns perfectly with India’s ambitious renewable energy mission. With the country eyeing 500 GW of renewable energy capacity by 2030, and installed solar capacity already surpassing 72 GW as of 2023, the demand for locally manufactured, high-performance solar panels is skyrocketing.

    Micromax Informatics MD Rajesh Agarwal elaborated on the company’s vision, “With Startup Energy, we are extending our expertise into the renewable energy sector, making clean power more accessible, reliable, and cost-effective for individuals and businesses.”

    Startup Energy’s manufacturing facility will leverage advanced automation and precision engineering, ensuring top-tier efficiency and scalability. But Micromax isn’t stopping there—the company also plans to explore strategic R&D partnerships to drive innovation in next-gen solar technologies. From enhancing energy efficiency to increasing long-term sustainability, Micromax is crafting an ecosystem where affordability meets cutting-edge advancements.

    With Startup Energy gearing up to power homes, industries, and the nation, Micromax is proving once again that it knows how to disrupt an industry—this time, under the Indian sun.

  • Schmooze’s meme-based dating campaign tops trends and captivates Gen z

    Schmooze’s meme-based dating campaign tops trends and captivates Gen z

    MUMBAI: AI-powered dating app Schmooze has made waves on social media with its ‘Memebaseddating’ campaign, which puts humour at the centre of modern matchmaking. Aimed at Gen z, the campaign quickly gained traction, with memes and witty posts flooding online spaces and sparking widespread conversation.

    The hashtag quickly gained traction, generating over 13 million impressions and securing the one trending spot on X (Twitter), with more than 2,500 organic posts driving engagement. Instagram giant ‘Sarcastic_us’, boasting 11.2 million followers, further amplified its reach, ensuring memes dominated digital conversations.

    Schmooze’s campaign even caught the attention of Stephen Colbert, who gave it a playful nod on The Late Show. His witty take on meme-based dating boosted the app’s pop culture presence, drawing even more curiosity to the platform.

    Taking the campaign beyond screens, Schmooze brought meme culture to the streets with branded auto-rickshaws in major Indian cities like Delhi, Bengaluru, and Kolkata. Wrapped in humour-infused taglines, these vehicles transformed daily commutes into moments worth sharing.
    Schmooze
    The transit media execution, powered by Brandonwheelz, enhanced visibility across urban hubs. “By merging digital narratives with real-world interactions, we created an engaging brand experience,” said Brandonwheelz CEO & co-founder Mohammed Asghar.  

  • Phonepe prepares for IPO, targets $15 billion valuation with top banks

    Phonepe prepares for IPO, targets $15 billion valuation with top banks

    MUMBAI: Phonepe is gearing up for its stock market debut, enlisting J.P. Morgan, Kotak Mahindra Bank, Morgan Stanley, and Citi to oversee its IPO. The fintech firm, backed by Walmart, is eyeing a valuation of up to $15 billion as it plans to list on Indian stock exchanges.

    Marking a decade in business, Phonepe has restructured its corporate framework, consolidating its various divisions into wholly owned subsidiaries. This strategic move, coupled with robust financial growth, positions the company favourably for public listing.

    Phonepe has reported over 70 per cent revenue growth in the past fiscal year while narrowing net losses and achieving an adjusted post-tax profit. A sharp focus on automation, operational efficiency, and cost management has reinforced its financial stability.

    With a strong user base and innovative digital solutions, Phonepe aims to sustain its strong position in India’s fintech space. As it advances towards the IPO, the company remains committed to scaling its business and driving long-term profitability in the evolving digital payments sector.

  • Tata Tea brews a stronger cup with wellness twist in premium blend

    Tata Tea brews a stronger cup with wellness twist in premium blend

    MUMBAI: Nothing beats a strong cup of chai, and Tata Tea Premium is stirring up the perfect blend—a mix of taste and wellness-with the launch of Tata Tea Premium Care. Infused with the natural goodness of Tulsi, Ginger, Brahmi, Elaichi, and Mulethi, this new offering brings kadak chai lovers a flavour-packed, health-boosting experience.

    In a world where wellness is brewing into everyday choices, Tata Consumer Products Ltd (TCPL) is doubling down on premiumisation and health-focused innovation. With Tata Tea Premium Care, the brand blends tradition with purpose, giving consumers a cup that’s as comforting as it is beneficial.

    “Tata Tea Premium Care is a natural extension of our premiumisation strategy. Indians have a deep emotional connect with tea, and this unique blend brings time-tested natural ingredients into their daily cup, reinforcing our commitment to purposeful and high-quality beverages,” said TCPL president – packaged beverages (India & South Asia) Puneet Das.

    To spread the word, the launch is backed by an eye-catching print innovation in leading publications, featuring a design shaped like the Tata Tea Premium Care pack, ensuring it stands out and grabs consumer attention. 

  • Britannia reinvents outdoor ads with nature-integrated billboards

    Britannia reinvents outdoor ads with nature-integrated billboards

    MUMBAI: Britannia, in collaboration with Talented, Coral Media, and Moms Outdoor, is revolutionising outdoor advertising with its innovative ‘Nature Shapes Britannia’ campaign. The initiative integrates billboards with existing trees rather than cutting them down, demonstrating how advertising can work in harmony with nature.

    Taking sustainability a step further, Britannia has now open-sourced the campaign’s blueprint, allowing other brands, agencies, and media planners to adopt this eco-friendly approach. The manual details the entire process from selecting resilient trees and mapping their silhouettes to designing and mounting billboards sustainably.

    By sharing its research and learnings, including trial-and-error insights, Britannia aims to inspire more brands to embrace this mindful approach to advertising. “It’s not just about billboards; it’s about changing the way we think about outdoor media,” the team stated. 

  • Barista Coffee etches 25 years of brewing memories across India

    Barista Coffee etches 25 years of brewing memories across India

    MUMBAI: The homegrown pioneer of India’s café culture, Barista Coffee is celebrating its 25 anniversary on 28 February 2025. For over two decades, Barista has been serving up aromatic brews, nostalgic moments, and a sense of belonging, cementing its position as one of India’s most loved coffee chains. With 465+ outlets across India and beyond, the brand continues to redefine coffee experiences for every generation.

    To mark this milestone, Barista is treating its loyal customers with a special anniversary offer—free beverage upgrades from 28 February to 2 March. Adding to the celebration, the brand will unveil limited-edition anniversary coffee packs, blending nostalgia with innovation.

    Reflecting on this achievement, Barista Coffee CEO Rajat Agrawal expressed, “Celebrating 25 years is an incredible milestone for Barista Coffee. As India’s largest homegrown coffee chain, we have consistently evolved to keep pace with the ever-changing preferences of coffee lovers. Over the years, we have introduced innovative menus, unique campaigns, and experiences that resonate with generations. Barista Coffee is more than just a café—it’s a place where stories are brewed, friendships are forged, and memories are made. We are excited to continue this journey with the same passion and commitment.”

    Since its inception, Barista Coffee has been instrumental in shaping India’s coffee culture. Whether it’s a steaming cup of cappuccino on a busy morning or a relaxed evening with friends over a cold brew, the brand has been an integral part of countless moments.

    As Barista steps into its next chapter, it aims to further expand its footprint, introduce bold new flavours, and continue its mission of making coffee more than just a beverage—it’s a lifestyle.