ITV

Category: Marketing

  • Amit Doshi to join PhonePe as CMO

    Amit Doshi to join PhonePe as CMO

    MUMBAI: He’s put himself in for challenging yet exciting role. Former Britannia Industries CMO Amit Doshi is set to join PhonePe as Chief Marketing Officer. His getting connected to PhonePe comes at a time when the fintech has drawn a line to go for public offering.

    Over the years , Amit has worked with brands such as Lenovo , Perfetti Van Melle  where he left an indelible mark by expanding the reach and sales of the brands under his remit.

    At Britannia he had oversight over  the biscuits, crème wafers, and salty snacks categories.   His appointment at PhonePe will see him drive the  company’s expansion strategy, positioning him to lead impactful marketing and brand-building efforts.

  • Jejurikar of M&M is CEO of the year at glittering Forbes India Leadership Awards 2025

    Jejurikar of M&M is CEO of the year at glittering Forbes India Leadership Awards 2025

    MUMBAI: The Forbes India Leadership Awards 2025 culminated in a grand ceremony at the Jio World Convention Centre, Mumbai, where the country’s top leaders were honoured for their innovative and transformative leadership and contributions to their industries and the nation. 

    The first awards of the evening celebrated breakthrough innovations and stellar achievements: 

    * Emerging Innovator Award: BugWorks Research, with Dr Anand Anandkumar, Dr V Balasubramanium and Dr Santanu Datta remarking, “Innovation isn’t just discovery; it’s impact.” 

    *  Outstanding Startup Award: BrowserStack. Recipients Ritesh Arora and Nakul Aggarwal noted, “We power half the world’s airlines, banks, and tech firms.” 

    * Icons of Excellence: Ajay Singh of SpiceJet and Katrina Kaif of Kay Beauty were honoured, with Singh saying, “We started SpiceJet against all odds,” and Kaif emphasising, “If you enter business, you must have something unique to say.” 

    Fireside Chat – Katrina Kaif on Business and Branding: Katrina Kaif, in conversation with Naini Thaker of Forbes India, talked about her journey from Bollywood to the boardroom, underscoring the importance of inclusivity and self-expression in branding.  

    Business & Economy Panel: This segment featured robust discussions on the economic outlook and key business strategies: 
    * Leaders like KVS Manian, Rajesh Jejurikar, and Madan Sabnavis explored topics ranging from global trade challenges to growth projections and the role of MSMEs in job creation. 
    *  A standout quote from Rajesh Jejurikar: “The world needs India more than India needs the world.” 
    Final Set of Awards and Closing Highlights: The ceremony recognised outstanding leaders: 
    *  Icons of Excellence: Jay Shah, Chairman of ICC; Shyam Srinivasan, Veteran Banker; and Mohit Joshi of Tech Mahindra were honoured. 
    *  Promising Startup: Presented to Minimalist, received by Rahul Yadav and Mohit Yadav. 
    * Regional Goliath: Presented to MTR Foods, received by Sunay Bhasin and Sanjay Sharma. 
    * Grassroots Philanthropists: Rizwan Koita and Rekha Koita of Koita Foundation. 
    *  Climate Warrior: Presented to Indra Water, received by Amrit Om Nayak and Krunal Patel. 
    * Turnaround Star: Presented to Indian Hotels Co Ltd (IHCL), received by Puneet Chhatwal. 
    * Next-Gen Entrepreneur: Varun Jaipuria of Varun Beverages. 
    * Institution Builder: Ashish Dhawan of Central Square Foundation and Ashoka University. 
    * Entrepreneur of the Year: Supam Maheshwari of FirstCry. 
    * CEO of the Year: Rajesh Jejurikar of Mahindra & Mahindra. 

    “These are tricky times, when great leaders and transformational leadership are needed more than ever. These are people who seize the day. Today, we have a hall full of people who seize the day, and we are here to raise a toast to them,” said Suveen Sinha, Editor, Forbes India. 

    The event concluded with a grand finale that included a celebratory toast and a group photo of all the winners, embodying the spirit of collaborative success and leadership. 

    Special thanks were extended to partners Federal Bank, KIA, Indiqube, Rajasthan Tourism, and Reliance Industries for their support in making the event a success. 

  • Škoda shifts into high gear with Ranveer Singh and the all-new Kylaq

    Škoda shifts into high gear with Ranveer Singh and the all-new Kylaq

    MUMBAI: When dreams meet the open road, the journey is anything but ordinary. Škoda Auto India, in collaboration with Publicis India, has unveiled its latest campaign, ‘Own Your Dream’, featuring Hindi movie powerhouse Ranveer Singh and the all-new Škoda Kylaq. More than just a car commercial, the campaign is a celebration of bold ambition, resilience, and European engineering that’s now within reach for a new generation of Indian consumers.

    As Škoda’s first-ever ‘Brand Superstar,’ Ranveer Singh takes centre stage in the film, embodying the spirit of those who refuse to settle. The ad follows individuals chasing success athletes striving for greatness, artists creating magic, and families shaping young minds all set against a backdrop of stunning visuals, stirring narratives, and, of course, the Kylaq as the ultimate companion for the driven and determined.

    “2025 marks a landmark year for us, and the Kylaq is at the forefront of our product offensive strategy,” said Škoda Auto India brand director Petr Janeba. “This film beautifully captures the synergy between the unstoppable Kylaq, the aspirations of our customers, and the electrifying persona of Ranveer Singh.”

    Saatchi & Saatchi and Publicis India CEO Paritosh Srivastava said, “We are thrilled to partner with Škoda Auto India for the introduction of their first-ever sub-4-metre SUV in India. Aligned with roll out of the new era of Škoda Auto in India, we have built a full-funnel, consumer-first approach that ensures deeper market penetration while bringing European craftsmanship to an evolving India that’s ready for more. With ‘Team Drive’—our bespoke ‘Power of One’ unit created for Škoda Auto India, we are uniquely positioned to support their ambitious vision of becoming a dominant European player in the Indian market. The launch of the Kylaq is just the beginning, and we are excited for all that’s in store.”

    Taking a multilingual approach, ‘Own Your Dream’ has been translated into eight regional languages to deepen Škoda’s connection across India, from bustling metros to emerging Tier-2 and Tier-3 markets. The campaign is now live across TV, print, digital, and social platforms, with further extensions into out-of-home, radio, and dealership activations. This full-funnel approach ensures that the message reaches a diverse audience while inspiring consumers to dream big and drive with confidence. To connect better with consumers across the country, the ad has also been translated into 8 regional languages. With European craftsmanship meeting Indian ambition, ‘Own Your Dream’ isn’t just an ad it’s an open road to bigger possibilities.

  • Ambuja Cements seals CCI nod for game-changing Orient Cement buyout

    Ambuja Cements seals CCI nod for game-changing Orient Cement buyout

    MUMBAI: Adani-backed Ambuja Cements Ltd, one of India’s top cement makers, has laid the groundwork by securing the Competition Commission of India’s (CCI) approval for its acquisition of Orient Cement Ltd. With this regulatory nod, Ambuja is all set to mortar its dominance, brick by brick, as it paves the way for an industry power move that will set its expansion strategy in concrete.

    The deal, originally announced on 22 October 2024, involves a major takeover through a share purchase agreement. Ambuja Cements will acquire 7,76,49,413 equity shares, which make up 37.90 per cent of Orient Cement’s existing share capital. An additional purchase of 1,82,23,750 equity shares (8.90 per cent stake) will further bolster its holdings.

    But that’s not all—Ambuja is also rolling out an open offer to acquire up to 5,34,19,567 equity shares, representing 26 per cent of Orient Cement’s expanded share capital. The deal values the open offer at Rs 395.40 per share, putting serious weight behind Ambuja’s aggressive acquisition strategy.

    The green light from CCI came on 4 March 2025, with the regulator granting unconditional approval under Section 31(1) of the Competition Act, 2002. With no regulatory roadblocks, the cement giant is now positioned to finalise the transaction and accelerate its growth momentum.

    Ambuja Cements continues to make bold moves in the infrastructure and building materials sector. By bringing Orient Cement into its fold, Ambuja aims to boost its market presence and production capacity, cementing (pun intended) its leadership in India’s competitive cement industry.

    This strategic acquisition reinforces Ambuja’s commitment to expansion and efficiency. With regulatory hurdles cleared, the focus now shifts to execution—expect Ambuja to lay a stronger foundation for growth in the coming months.

  • Types of Commercial Vehicle Insurance in India

    Types of Commercial Vehicle Insurance in India

    Commercial vehicle insurance is a kind of policy designed to protect businesses and individuals who use vehicles for commercial purposes. Unlike private vehicle insurance, it offers coverage against accidents, damages, third-party liabilities, and other risks.

    Whichever kind of commercial vehicle you own, having the right insurance ensures financial security and compliance with legal requirements in India.

    Read on to explore the various types of commercial vehicle insurance available and choose the one that best suits your needs.

    What are the Types of Commercial Vehicle Insurance?

    Choosing the right commercial vehicle insurance is crucial for protecting your business against financial risks. Here are the main types of commercial vehicle insurance available in India:

    Third-party Liability Insurance

    This is a mandatory insurance policy under the Motor Vehicles Act, 1988. It covers damages or injuries suffered by a third party, including property damage and medical expenses. However, it does not cover any damage to the insured vehicle.

    Comprehensive Commercial Vehicle Insurance

    This policy provides extensive coverage, including damages to your vehicle due to accidents, theft, fire, natural calamities, and vandalism. It also includes third-party liability, ensuring complete financial protection for vehicle owners.

    Types of Commercial Vehicles Covered

    Commercial vehicle insurance in India provides coverage for a wide array of vehicles used for business. Here are the key categories of commercial vehicles that can be insured:

    . Passenger-carrying Vehicles: This includes buses, taxis, auto-rickshaws, e-rickshaws, and other vehicles used for transporting passengers. Insurance for these vehicles covers damages, liabilities, and accidents to ensure passenger safety and financial security.

     . Goods-carrying Vehicles: Trucks, lorries, tempos, trailers, and other transport vehicles that carry goods fall under this category. A commercial truck insurance policy covers damages to the vehicle and goods in transit, as well as third-party liabilities.

     . Light Commercial Vehicles (LCVs): Small cargo carriers, pickup trucks, mini trucks, and delivery vans used for business operations are covered under LCV insurance. This is ideal for businesses involved in local transportation and logistics.

     . Two-wheeler Commercial Vehicles: This category includes motorcycles and scooters used for delivery services, such as food delivery and courier services. Insurance protects against accidental theft, damages, and third-party liabilities. 

    . Miscellaneous Vehicles: Special-purpose vehicles like ambulances, cranes, tractors, excavators, and construction vehicles are also covered under insurance. These policies are tailored to provide protection based on the vehicle’s specific use.

    Benefits of Commercial Vehicle Insurance

    Commercial vehicle insurance provides essential financial protection for businesses that depend on vehicles for operations. Here are the key benefits:

    . Financial Protection Against Damages: The policy covers repair and replacement costs if the insured vehicle is damaged due to accidents, fire, natural calamities, or vandalism.

     . Third-party Liability Coverage: It provides compensation for damages or injuries caused to third parties, including property damage, medical expenses, and legal liabilities. 

    . Protection Against Theft and Loss: If the commercial vehicle is stolen or irreparably damaged, the insurance policy helps recover the financial loss, minimising business disruptions. 

    . Employee and Passenger Safety: Insurance policies often include personal accident cover for the driver and passengers, ensuring financial security in case of injury or loss of life. 

    . Business Continuity: With insurance covering damages, theft, and liabilities, businesses can continue operations without major financial setbacks. 

    . Coverage for Goods in Transit: Goods-carrying commercial vehicles can opt for additional coverage to protect the transported goods from damages or loss. 

    . Legal Compliance: Having a valid commercial vehicle insurance plan ensures adherence to Indian motor laws, preventing penalties and legal complications. 

    . Customisable Add-on Covers: Businesses can enhance their insurance with add-ons such as roadside assistance, zero depreciation, and engine protection for comprehensive security.

    Inclusions, Exclusions and Add-on Covers

    Understanding the coverage scope of commercial vehicle insurance is essential for making an informed decision. Here’s what is included, excluded, and available as additional protection.

    Commercial Vehicle Insurance Inclusions

    Commercial vehicle insurance provides coverage for the following:

    . Accidental Damage: Covers repair or replacement costs if the insured vehicle is damaged due to an accident.

     . Theft or Total Loss: Provides compensation if the vehicle is stolen or suffers irreparable damage. 

    . Fire and Natural Calamities: Protects against losses due to fire, floods, earthquakes, cyclones, and other natural disasters. 

    . Third-party Liability: Covers injury, death, or property damage caused to a third party by the insured vehicle.

     . Personal Accident Cover: Offers financial assistance for medical treatment, disability, or death of the owner-driver.

    Commercial Vehicle Insurance Exclusions 

    The insurance plans do not cover:

    . Wear and Tear: Damages due to normal aging or depreciation of the vehicle. 

    . Drunk Driving or Illegal Use: Accidents occurring under the influence of alcohol/drugs or during unlawful activities.

     . Mechanical or Electrical Breakdown: Repairs for mechanical failures or manufacturing defects are not covered.

     . Driving Without a Valid License: If the driver does not have a valid license at the time of the accident, the claim is not honored.

     . War or Nuclear Risks: Damages caused by war, nuclear hazards, or terrorist activities.

    Commercial Vehicle Insurance: Add-ons

    You can enhance your coverage with optional add-ons, including:

    . Zero Depreciation Cover: Offers full claim settlement without deducting depreciation on vehicle parts. 

    . Roadside Assistance: Provides emergency services like towing, fuel delivery, and minor repairs.

     . Engine Protection Cover: Covers engine damage due to water ingress or oil leakage.

     . Loss of Revenue Cover: Compensates for financial loss if the insured vehicle is under repair and out of service. 

    . Personal Belongings Cover: Provides compensation for loss or damage to personal items kept in the vehicle.

    Factors Affecting Commercial Vehicle Insurance Premiums

    The premium for these insurance plans is determined by several factors. Understanding these factors can help business owners and vehicle operators make informed decisions while purchasing or renewing their policies.

    . Type of Vehicle: The make, model, and category of the commercial vehicle—whether it is a truck, bus, taxi, or auto-rickshaw—impact the premium. Larger and high-value vehicles typically have higher premiums.

     . Vehicle Age and Condition: Newer vehicles have higher premiums due to their higher market value, while older vehicles may have lower premiums but higher depreciation. Well-maintained vehicles may also attract better premium rates. 

    . Usage and Purpose: The nature of usage affects the risk factor. Vehicles used for transporting hazardous goods or covering long distances regularly tend to have higher premiums compared to those used for limited local transport. 

    . Insured Declared Value (IDV): IDV represents the vehicle’s current market value, which directly influences the premium. A higher IDV means a higher premium, while a lower IDV reduces the premium but may lead to lower claim payouts. 

    . No Claim Bonus (NCB): If the policyholder has not made any claims in the previous policy term, they can avail of a discount on the renewal premium through the No Claim Bonus, which can go up to 50% for consecutive claim-free years. 

    . Location and Operating Area: Vehicles operating in high-risk areas, such as urban locations with heavy traffic or regions prone to theft and accidents, may have higher premiums compared to those in low-risk rural areas. 

    . Coverage Type and Add-ons: Comprehensive policies with extensive coverage cost more than third-party liability insurance. Additional coverage like zero depreciation, engine protection, and roadside assistance further increase the premium.

     . Driver’s Profile and Experience: The driving history, experience, and claims record of the driver play a crucial role in determining the premium. A driver with a history of accidents or traffic violations may result in higher premiums.

     . Fuel Type: Diesel vehicles usually have higher insurance premiums than petrol or CNG vehicles due to maintenance and repair costs. Electric vehicles may also have different premium structures. 

    . Modifications and Accessories: Any modifications to enhance vehicle performance or aesthetics, such as engine upgrades or custom bodywork, can increase the premium due to the added replacement or repair costs.

    Commercial vehicle insurance is an important safeguard for businesses that depend on vehicles for transportation, logistics, or passenger services. It not only offers financial protection against theft, damages, and third-party liabilities but also complies with legal requirements.

    Choosing the right kind of insurance-whether comprehensive, third-party, or with add-on covers—can help businesses mitigate risks effectively. Investing in a suitable commercial vehicle insurance plan ensures smooth business functioning and long-term financial security.

  • Hexaware cracks the top Brand Finance 25 most valuable IT brands list

    Hexaware cracks the top Brand Finance 25 most valuable IT brands list

    MUMBAI: Hexaware Technologies, the IT services firm that’s been steadily climbing the tech ladder, has officially entered the Top 25 Most Valuable IT Brands globally, as recognised in the Brand Finance IT Services 25 2025 report. Not too shabby for a company that seems to have made AI its new best friend.

    With a brand value jump from USD 724 million in 2024 to USD 824 million in 2025—a healthy 14 per cent increase—Hexaware has also seen a staggering 124.5 per cent growth over the past four years. It’s leapt five places to claim the 24th spot, with its Brand Strength Index (BSI) rising from 73.4 to 76.4 and its brand rating now proudly sitting at AA+. Not bad for a year filled with geopolitical hiccups and decision-making disruptions.

    The report credits this meteoric rise to Hexaware’s financial stability and enhanced BSI, bolstered by a revamped Brand Strength Framework and solid perception scores in key markets like the US and Europe. Meanwhile, Hexaware’s commitment to branding and innovation continues to drive strong growth, proving that a little self-promotion goes a long way.

    At the heart of Hexaware’s success is its “AI-first” strategy, which has revolutionised its services and internal operations. Unlike some companies that merely talk about AI, Hexaware has taken the plunge, ensuring that a whopping 99% of its IT workforce—including the leadership—has undergone extensive AI and generative AI training. If you thought AI was coming for your job, it turns out Hexaware employees are coming for AI first.

    CEO and managing director R. Srikrishna called the ranking a testament to Hexaware’s commitment to innovation and customer value. “Our ‘AI-first’ approach hasn’t just changed our services; it has given our clients the tools to thrive in an ever-evolving digital landscape,” he said. “We are immensely proud and excited for the journey ahead.”

    Chief marketing officer Nidhi Alexander echoed the sentiment, adding, “Our rise in the rankings reflects the dedication of our team and the trust of our clients. We remain committed to pushing boundaries and delivering transformative value.”

    Brand Finance CEO and chairman David Haigh weighed in on the company’s success, attributing it to its relentless focus on innovation, employee engagement, and customer satisfaction. “Hexaware’s ‘AI-first’ strategy solidifies its position as a key player in the sector, using artificial intelligence to drive expansion and deliver cutting-edge solutions globally.”

  • LT Foods signs Shah Rukh Khan to endorse Daawat rice

    LT Foods signs Shah Rukh Khan to endorse Daawat rice

    MUMBAI: It’s cooked up an endorsement agreement with the badshah of Indian cinema – Shah rukh Khan. As part of this, SRK will represent its premium basmati rice brand, Daawat. Sources told indiantelevision.com that the agreement is for three years, and is valued at about Rs 35 crore. No confirmation was coming from LT Foods or SRK’s management team. 

    The marriage  is a match made in culinary heaven – one of Indian cinema’s finest actors and stars teaming up with one of the world’s finest basmati brands.

    In true superstar fashion, Khan expressed his enthusiasm for the partnership, declaring, “I’m delighted to join hands with aawat Their passion and commitment to excellence mirror my own, inspiring people to bring out their finest—be it in performances or on their plates.”

    LT Foods’ managing director & CEO Ashwani Arora, was equally effusive, calling Daawat  more than just a brand, but a purveyor of “moments of joy and togetherness.” With a flair for the theatrical, he added, “Shah Rukh Khan, being the finest global actor, embodies excellence—making him the ideal choice to represent Daawat. Together, we celebrate the art of bringing out your finest.” 

    LT Foods Ltd. is a global fast moving consumer goods (FMCG) powerhouse, specialising in high-quality rice and rice-based foods for over 70 years. With a presence in more than 80 countries, including India, the U.S., the UK, Europe, the Middle East, and beyond, LT Foods is on a mission to fill dinner tables—and stomachs—around the world.

    Its flagship brands include Daawat a staple in Indian kitchens, and Royal, North America’s best-loved basmati brand. Not content with just ruling the rice world, LT Foods is also diving into the future of food, catering to millennials with organic offerings and supplying top businesses with high-quality ingredients.

    With a revenue of around Rs. 7,822 crore as of FY’24, LT Foods has a ‘farm to fork’ approach, ensuring its rice travels in style—from well-entrenched distribution networks and automated processing units in India, the US, and Europe, to over 1,400 distributors worldwide.

     

  • Why Adani Wilmar wants to swallow Tops brand owner GD Foods

    Why Adani Wilmar wants to swallow Tops brand owner GD Foods

    MUMBAI: Packaged foods giant Adani Wilmar Limited (AWL) has developed an appetite for acquisitions, the latest one being for GD Foods Manufacturing, a privately held maker of kitchen foods and ingredients. 

    It informed the  Bombay stock exchange through a regulatory filing  today of  its plans to acquire the company which is the maker of the popular Tops  brand of sauces, pickles and other food products. It informed the bourse that  it has signed a  share purchase agreement (SPA) to acquire 80 per cent of its equity capital  at a price per share based on an enterprise valuation of Rs 603 crore. 

    The acquisition marks a significant step in AWL’s strategy to diversify its product portfolio beyond edible oils into higher-margin food categories. 

    The deal aligns perfectly with AWL’s ambition to strengthen its position in the branded foods segment. GD Foods, with its Tops brand, generated Rs 386 crore in revenue for FY24, growing at an impressive 15 per cent CAGR over the past three years. The company offers more than 80 products across eight plus categories and has established a strong presence in north and central India with over 150,000 retail touchpoints spanning 15 plus states.

    Key synergies from the acquisition include:
    * AWL will significantly enrich its offering with high gross-margin products while maintaining focus on kitchen essentials.
    * The acquisition brings another strong brand to AWL’s kitchen essentials category.
    * GD Foods adds new product categories with limited competition from national players, particularly in sauces where Tops is the No 1 brand in culinary sauces and No 3 in tomato ketchup in North India.

    AWL plans to unlock value through its robust sales and distribution network. Its  deep partnerships with modern retail channels, including quick-commerce platforms, will benefit the Tops brand. The acquisition will expand Tops’ reach into rural markets using AWL’s established infrastructure, says the latter. 

    North India, which is Tops’ core market, is also AWL’s strongest region, creating immediate synergies. AWL will leverage its pan-India presence to introduce select Tops products to new markets The combined entity aims to capitalise on AWL’s strong partnerships with organised retailers.

    AWL will initially acquire 80 per cent of shares from existing promoters, with the remaining 20 per cent  to be acquired in phases over the next three years at a pricing formula agreed upon in the SPA. The existing promoters will continue to support the business transition, and GD Foods will operate as a separate entity. The acquisition will be funded through internal accruals and IPO proceeds (if applicable), with completion targeted within 60 days, subject to customary closing conditions, said AWL.

    The deal comes as India’s packaged foods market is showing tremendous growth potential, with significant  headroom for branded products to gain market share from the unorganised sector. 

    * Edible Oils: Rs 2.0 lakh crore market with 75 per cent  branded product penetration
    * Wheat: Rs 1.5 lakh crore market with only 12 per cent branded product  penetration
    * Rice: Rs 2.1 lakh crore market with just 11 per cent  branded product penetration
    * Pulses & Besan: Rs 1.2 lakh crore market with merely 5 per cent  branded product penetration 
    * Sugar: Rs 0.6 lakh crore market with 6 per cent  branded product penetration
    * Spices: Rs 1.4 lakh crore market with 18 per cent  branded product penetration 

    For both companies, this strategic move represents an opportunity to combine complementary strengths: AWL’s manufacturing excellence, widespread distribution network and financial might paired with Tops’ strong brand equity, innovative product range and market leadership in specific categories. 

    AWL currently has impressive scale with:
    * Packaged staple foods revenue of approximately Rs 37,000 crore (as of Dec’24).
    * Household reach of 121 million
    * 2.1 million retail touchpoints
    * Edible oil division with last twelve months (LTM)  Dec’24 revenue of Rs 45,208 crore.
    * Food & FMCG division with LTM Dec’24 revenue of Rs 6,150 crore.
    * Industry essentials division with LTM Dec’24 revenue of Rs 7,369 crore.

    Tops brings several valuable assets to the table:
    * Diverse portfolio spanning sauces, condiments, meal preparation items, and cooking aids
    * Strong presence in key North Indian markets including Uttar Pradesh, Delhi, Haryana, Bihar, Punjab, Uttarakhand, and Rajasthan

    KPMG India Corporate Finance is serving as exclusive financial advisor to AWL with PricewaterhouseCoopers Services LLP and Cyril Amarchand Mangaldas conducting due diligence and Cyril Amarchand Mangaldas providing legal counsel.

    AWL has demonstrated capability in scaling acquired brands. Amongst its notable successes figure the launch of Alife Soap in 2020 which crossed Rs 100 plus crore in sales within two years. The acquisition of Kohinoor in May 2022 saw it generating Rs 350 plus crore in sales within 18 months. The Hotels, Retail and Catering (HoReCa) team established in Q1 FY23 generated Rs 600 plus  crore in sales within two years. 

    With that kind of a track record, the acquisition can only be a good and taste-filled recipe for success. 
     

  • Decathlon scores big for Women’s Day with ‘Play Your Own Way’ campaign

    Decathlon scores big for Women’s Day with ‘Play Your Own Way’ campaign

    MUMBAI: Who says an athlete must fit a mould? This International Women’s Day, Decathlon is shattering stereotypes with the third edition of its Play Your Own Way campaign, a bold call for women to embrace movement on their own terms, without rules, labels, or limitations.

    The campaign delivers a powerful message saying that sport doesn’t define athletes by gender, it defines them by grit, passion, and the will to push forward. Whether sprinting, swimming, stretching, or scaling new heights, every woman who moves is an athlete, plain and simple. The centrepiece of the initiative is an inspiring film showcasing women owning their space in sport like running, lifting, and leaping without constraints, proving that the real game-changer is mindset, not muscle.

    Decathlon India CEO Sankar Chatterjee stated, “‘Play Your Own Way’ isn’t just a campaign; it’s a movement. We want every woman to feel seen, heard, and empowered in sports and beyond. Alongside this, our internal initiative HeroesofDecathlon celebrates the incredible women who lead our teams and inspire us daily.”

    Decathlon’s commitment to inclusivity extends beyond the campaign. The brand recently earned the prestigious EDGE Move Certification for gender equality, making it the first sports brand to achieve this milestone. With fair pay practices, equitable opportunities, and a culture that champions diversity, Decathlon continues to set the gold standard for inclusivity.

    As Play Your Own Way rolls out across platforms, the message is clear this Women’s Day, it’s time to play, move, and break the rules that never should have existed in the first place!

  • Hrithik, Farhan, Abhay say ‘Yas’ to adventure in ultimate reunion

    Hrithik, Farhan, Abhay say ‘Yas’ to adventure in ultimate reunion

    MUMBAI: Fourteen years after they won hearts with Zindagi Na Milegi Dobara, Hrithik Roshan, Farhan Akhtar, and Abhay Deol are back together this time, for a new kind of adventure. The much-speculated viral video featuring the trio has led to the reveal of Zindagi Ko Yas Bol, an exciting campaign for Yas Island that brings fans the closest thing to a sequel.

    The campaign, which unfolds in a five-episode series, sees the iconic trio exploring Yas Island’s most thrilling experiences. In the spirit of their original road trip film, each of them takes on a new challenge, pushing boundaries and embracing adventure with a resounding ‘Yas’. From high-speed roller coasters to jaw-dropping experiences, the series promises nostalgia, laughter, and a reminder to live life to the fullest.

    Adding to the excitement, the campaign features a brand-new jingle that encapsulates the fun and energy of Yas Island.

    Miral Destinations CEO Liam Findlay said, “This campaign is about rekindling the spirit of friendship and adventure, much like the film did years ago. Yas Island is the ultimate destination for unforgettable experiences, and we’re delighted to bring this journey to life with Hrithik, Farhan, and Abhay.”

    Filmmakers Zoya Akhtar and Reema Kagti, who co-wrote the script for the campaign, added, “It’s incredible to see how the film continues to resonate with audiences. At its core, Zindagi Na Milegi Dobara was about stepping out of your comfort zone, and we’re excited to celebrate that once again.”

    Fans can follow the trio’s escapades on Yas Island’s official social media channels as new episodes unlock fresh challenges and breathtaking moments. Zindagi Ko Yas Bol isn’t just a campaign—it’s an invitation to say ‘Yas’ to life’s greatest adventures!