ITV

Category: Marketing

  • Kohler’s new brand film pours luxury and innovation into every shower

    Kohler’s new brand film pours luxury and innovation into every shower

    MUMBAI: Nothing quite washes away the stress of the day like the perfect shower—unless, of course, it’s a Kohler shower. With its latest brand film, Kohler isn’t just turning on the tap; it’s turning up the luxury, redefining what it means to refresh, recharge, and reclaim the day. Because if high-powered CEOs can conquer boardrooms, why shouldn’t their showers be just as powerful?

    Kohler has launched a cinematic tribute to the art of showering. Conceptualised by Tilt Brand Solutions and directed by Belief Films, the film follows a high-powered female CEO as she navigates the fast-paced world of corporate leadership. From tense meetings to split-second decisions, she tackles it all—until it’s time to step into her personal retreat: an immersive, technology-driven Kohler shower.

    “The bathroom is no longer just a functional space—it’s a sanctuary,” said Kohler MD-south Asia Ranjeet Oak. “At Kohler, we’re revolutionising the way people experience their showers. We believe a shower is not just a mundane routine, but a sanctuary—an opportunity for renewal and restoration. This film showcases how our innovative solutions transform showering into an unmatched sensory experience, shaping the future of what it means to indulge in true wellness.”

    The film seamlessly translates Kohler’s philosophy into visuals, highlighting its performance showering range, including the anthem + digital valve system, which boasts 12 customisable outlets and precision control, and the statement showering collection, designed with bold architectural forms and premium finishes. With multiple water spray modes and state-of-the-art digital controls, Kohler doesn’t just cleanse—it delivers an ‘Exceptional in Every Drop’ experience that is equal parts power, immersion, and rejuvenation.

    Adding another jewel to its crown, Kohler is set to introduce the radiance shoulder shower, a game-changing innovation designed especially for women ahead of Women’s Day. Engineered for ultimate relaxation, it features an adjustable height to keep hair dry when needed, a customisable fascia for enhanced comfort, and a luxurious shoulder-to-shoulder drenching experience. Available in premium finishes, this thoughtful addition reinforces Kohler’s commitment to making every shower a moment of indulgence.

    This brand film doesn’t just sell a product; it delivers a promise: that every drop should feel like an escape, a reset, and a moment of pure, unadulterated luxury.

    So, next time you step into the shower, ask yourself: is it just water—or is it an experience? Kohler already knows the answer.

  • T-Hub appoints ex-OYO executive as new CEO

    T-Hub appoints ex-OYO executive as new CEO

    HYDERABAD — Hyderabad-based start up incubator T-Hub has appointed Kavikrut as its new chief executive officer, the Telangana government  announced today.

    Kavikrut, who previously served as chief growth officer at OYO for 10 years, will take up his new role on 10 March. During his tenure at OYO, he was instrumental in expanding the company’s operations across more than 100 cities in India and spearheaded its expansion into Japan in 2018 through partnerships with Yahoo! Japan and SoftBank.

    The appointment reinforces Telangana’s commitment to strengthening its position as a hub for entrepreneurship and innovation. T-Hub has supported over 2,000 startups to date through its programmes, providing global market access and industry collaborations.

    Telangana government special chief secretary for information technology, electronics & communications and industries & commerce departments Jayesh Ranjan said: “Kavikrut’s passion for startups, global experience, and hands-on operational skills make him the ideal leader for T-Hub.”

    Before his role at OYO, Kavikrut began his career as a healthcare startup founder and held positions at Amazon and Piramal Group. He holds an MBA from Harvard Business School and an MSc in Finance from the Birla Institute of Technology and Science, Pilani.

    Upon his appointment, Kavikrut, who hails from Hyderabad, expressed enthusiasm about returning to his hometown: “I am excited by the potential of Hyderabad as it steadily grows into a hub for startups building products and services from India for the world.”

    T-Hub aims to continue fostering entrepreneurship through mentorship, funding opportunities, and strategic support under its new leadership.

  • indē wild secures $5 million investment to fuel global expansion

    indē wild secures $5 million investment to fuel global expansion

    MUMBAI: indē wild, the beauty brand pioneering Ayurvedistry skincare and haircare, has secured $5 million in a funding round led by Unilever Ventures, the company announced  on 6 Marc 2025. 

    The investment round saw significant reinvestment from existing backers SoGal Ventures and True, marking a pivotal moment for the brand co-founded by entrepreneur and media personality Diipa Büller-Khosla.

    Within just two years of launching, indē wild’s signature Champi Hair Oil has claimed the top bestseller position on Nykaa, India’s leading beauty e-commerce platform, outperforming established brands including Olaplex, L’Oréal and Kama Ayurveda.

    The brand, which blends traditional Ayurvedic principles with modern chemistry, has achieved remarkable growth across India, the US and UK markets. Its community-driven approach involves extensive consumer engagement through focus groups across these regions, ensuring products align with consumer needs.

    “Today’s generation seeks brands that reflect their identity,” said indē wild founder Diipa Büller-Khosla. “The most impactful brands are built on deep listening, constant evolution, and empowering communities to co-create their journey.”

    Since its exclusive launch on Nykaa in India and direct-to-consumer platforms in the US and UK 18 months ago, indē wild has reported selling more than one unit per minute. This momentum has driven revenue growth of 400 per cent, with the company achieving double-digit contribution margins and EBITDA profitability during select periods last year.

    Unilever Ventures  partner Rachel Harris,  who led the deal, commented: “By blending the age-old wisdom of Ayurveda with the efficacy of modern science,indē wild meeting the holistic needs of today’s beauty consumer in an accessible way.”

    The fresh capital will primarily fund indē wild’s international expansion plans, focusing on its existing partnership with Sephora in the UK and upcoming launch in Sephora US. The company has also appointed Archit Vijoy, who served as the exclusive financial advisor on the funding deal, as finance director.

    “With Unilever Ventures’ expertise in the beauty space and deep understanding of consumer needs, ind? wild will scale even faster in this rapidly evolving market,” added Oleg Büller-Khosla, CEO of indē wild.

    SoGal Ventures  managing partner Pocket Sun  described iindē wild as “more than a beauty brand—it’s a symbol of the global South Asian community’s rise,” that honours heritage while embracing global ambition.

    The brand’s recognition continues to grow, having been invited to join Sephora’s prestigious Accelerate program alongside securing a strategic retail partnership with the beauty giant.

  • Which is the Best WiFi Connection for Gaming?

    Which is the Best WiFi Connection for Gaming?

    Online gaming has become a major source of entertainment among multiple individuals. Whether it’s an intense multiplayer showdown or an immersive role-playing game, players demand seamless connections and dependable speeds. ACT Fibernet, a pioneering business in broadband services, delivers an array of WiFi packages designed for players. 

    With its high-speed internet plans and the fastest WiFi router for gaming, players can fully immerse themselves in uninterrupted gameplay and higher functionality. Among all its plans, the ACT Lightning Plan stands out as the ultimate solution for players demanding top-tier speed for superior gameplay.

    The ACT Lightning Plan for Gaming

    The ACT Lightning Plan is clearly intended to fulfil the demands of online gamers. With an unbelievable 500 Mbps speed, this plan offers a high-performance connection that confirms lag-free play at all times.

    The unlimited plan ensures that players no longer need to worry about data boundaries or extra costs that can interrupt their gaming experience.

    Are you wondering which WiFi router is best for gaming? The ACT Lightning Plan includes a free router. So, it provides users with everything essential to build a reliable and fast gaming system. 

    Whether streaming, downloading, or engaging in online battles, the plan’s robust performance guarantees that your connection stays stable and swift, even with multiple devices connected to the same network.

    What Sets ACT Fibernet Apart for Gaming?

    ACT Fibernet has established itself as a pioneering participant in the fibre internet space, offering cutting-edge broadband services tailored for diverse needs, from home offices to dedicated gaming setups. But what is it that truly sets ACT Fibernet apart and makes it the best WiFi for gaming? Here, we have discussed the benefits:

    . Lightning-quick connections for competitive play: ACT Fibernet’s unparalleled speeds make it the best WiFi for gaming. It ensures online matches remain smooth without lag or buffering. Whether downloading hefty game files or live streaming conquests, their high-speed internet guarantees a smooth and unhindered experience.

    . Optimised across an array of devices: ACT Fibernet’s steady and rapid connectivity can handle multiple gadgets operating simultaneously. Regardless of how many people are using the connection on diverse devices, you’ll enjoy continuity throughout without slowdowns.

    . No weak wireless zones: With the fastest WiFi router for gaming from ACT Fibernet, you won’t have to deal with dead WiFi coverage zones in any corner of your home. The connection stays strong in every room, ensuring gaming is never interrupted by poor signals or dropped connections.

    . Self-treating capabilities: ACT Fibernet’s self-healing abilities ensure the network rapidly recovers from minor issues, allowing seamless performance even in rare technical glitches. This provides an extra layer of dependability crucial for maintaining a steady connection during extended play sessions.

    . Fortified security: Online gaming regularly involves sensitive information, and ACT Fibernet prioritises protection with enhanced safety features. Their secure network safeguards private details, accounts, and transactions, offering peace of mind while gaming.

    About ACT Fibernet

    ACT Fibernet is dedicated to delivering superior speeds, reliable connections, and innovative plans tailored to meet the needs of both individuals and businesses. Renowned for its high-performance fibre optic internet, ACT Fibernet continues to guide innovation and revolutionise connectivity. 

    With a focus on speed, stability, and customer satisfaction, it provides some of the most consistent and dependable internet plans in the country.

    Contact Information:
    Atria Convergence Technologies Ltd.
    Customer Support: +91 9945999459
    Email: helpdesk@actcorp.in

  • Birla Opus eyes expansion as paint industry newcomer makes its mark

    Birla Opus eyes expansion as paint industry newcomer makes its mark

    MUMBAI: Birla Opus, the fast-growing paint brand from Aditya Birla Group, is focusing on expanding its dealer network and widening its product portfolio for fiscal year 2026, according to CEO Rakshit Hargave.

    The brand, which entered the decorative paints segment in February 2024, has achieved high single-digit growth in FY 2025 despite being operational for only about 10 months. Hargave expects similar momentum to continue in the coming year.

    “There is a long journey ahead of us. We do not expect any major change in our strategy,” Hargave told the Press Trust of India. “We will drive more throughput for dealers and increase the range available at dealers.”

    Birla Opus is rapidly establishing its market presence. The company recently commercialised its fifth manufacturing plant in Mahad, Maharashtra, bringing its total installed capacity to 1,096 million liters per annum. A sixth plant in Kharagpur is scheduled to begin trial production in the next quarter, which will add another 236 million liters of capacity.

    Aditya Birla Group has invested Rs 10,000 crore in the paint business and aims to capture a double-digit market share and generate gross revenue of Rs 10,000 crore within three years of full-scale operations.

    Birla Opus has employed a multi-pronged marketing approach to establish its brand presence in a competitive market dominated by industry veterans. The company’s advertising campaigns—Naye Zamane ka Naya Paint (New Paint for a New Era) and Make Life Beautiful—have reportedly reached over 70 crore Indians, garnering positive responses across markets.

    The paint manufacturer has strategically positioned itself as a major sponsor of the Indian Premier League (IPL), one of India’s most-watched sporting events. The cricket tournament, which airs on the JioStar network of sports channels and JioHotstar streaming platform from 22 March, gives Birla Opus significant visibility among its target audience

    To enhance customer experience, Birla Opus is opening 10 Paint Studios across major Indian cities, including New Delhi, Mumbai, Bangalore, and Hyderabad. The first such studio was recently launched in Gurugram.
    “The purpose of these studios is to provide a one-stop-shop experience for the end consumer,” explained Hargave.

    Currently, Birla Opus offers 145+ products and 1,200+ SKUs across water-based paints, enamel paints, wood finishes, waterproofing solutions, and wallpapers. The brand also provides direct painting services through its PaintCraft initiative.

    As a newcomer in an industry dominated by established players like Asian Paints, Berger, and Kansai Nerolac, Birla Opus is focused on getting “many of the basics right, but at the same time, creating differentiation for the consumer in paints,” Hargave added.

    With the Indian economy expected to reach $10 trillion by 2034 and the paints sector projected to surpass Rs 3,00,000 crore by that time, Birla Opus appears well-positioned to capitalise on the country’s growing infrastructure development and housing initiatives.

  • Nespresso expands into India with Delhi flagship

    Nespresso expands into India with Delhi flagship

    MUMBAI:  Coffee connoisseurs can cheer. Nespresso, the Nestlé-owned premium coffee brand, has established its first Indian retail presence with a boutique in Delhi’s Select Citywalk Mall, marking a significant step in the firm’s Asian expansion strategy.

    The Swiss company, which pioneered the premium single-serve coffee segment, has entered a market traditionally dominated by tea consumption but where urban coffee culture has gained substantial momentum in recent years. The company had initially entered the Indian market in late 2024 through e-commerce channels before committing to this brick-and-mortar investment.

    Nespresso chief executive  Philipp Navratil, highlighted the importance of physical retail in the firm’s market development approach. “This boutique will help us bring Nespresso’s product range to Indian coffee consumers in an immersive environment,” he noted at the launch event. The company appears to be replicating its successful retail strategy from other emerging markets, where experiential shopping has proven effective in building brand loyalty.

    The Delhi boutique follows Nespresso’s established retail formula: trained coffee specialists offer tastings and personalised recommendations in a carefully designed environment showcasing both the firm’s coffee varieties and its machine range. This high-touch approach has served the brand well in other markets where coffee consumption patterns are evolving.

    For Nestlé, the parent company with an already substantial presence in India, this expansion represents a strategic move into the premium segment.

    “Coffee culture in India is evolving rapidly,” observed Nestlé India chairman & managing director Suresh Narayanan. “This launch reflects our commitment to deliver premium experiences to Indian consumers.”

    The company has appointed Thakral Innovations as its official distribution partner in India, covering all Nespresso products across retail channels. This partnership model has been successfully deployed by Nespresso in other markets where specialised distribution expertise is required.

    Notably, Nespresso has maintained supply chain connections in India since 2011, sourcing high-quality coffee through its sustainability programme. The firm currently works with approximately 2,000 Indian coffee farmers through its AAA Sustainable Quality initiative, which focuses on improving quality, productivity and environmental practices.

    The Indian premium coffee market has shown resilience and growth potential despite economic headwinds, with urban consumers increasingly willing to spend on premium food and beverage experiences. Nespresso’s entry pits it against established players including Starbucks, which has operated in India since 2012 through a partnership with Tata Consumer Products.

    Nespresso, which achieved B Corp certification in 2022, currently operates in 93 markets worldwide with a retail network of 791 boutiques. Whether the company can successfully cultivate a significant market in a country where tea remains the dominant hot beverage will be a key test of its globalisation strategy and the evolving tastes of Indian consumers.
     

  • Britannia CEO Rajneet Kohli resigns after 2.5-year tenure

    Britannia CEO Rajneet Kohli resigns after 2.5-year tenure

    MUMBAI: Britannia Industries Limited has announced the resignation of chief executive officer and executive director Rajneet Singh Kohli, who will depart the company on 14 March  2025.

    In a regulatory filing, the company stated that Kohli submitted his resignation on 5 March  to “pursue an opportunity outside Britannia.” The board of directors accepted and approved his resignation through a circular resolution passed on 6 March.

    Kohli, who joined Britannia in September 2022, has led the Rs 17,000 crore (USD 2 billion) FMCG giant through a period of significant transformation, overseeing the company’s expansion into new food and beverage categories.

    Under his leadership, Britannia’s market capitalisation increased 1.5 times, adding approximately INR 50,000 crore in shareholder value. During his tenure, Kohli spearheaded several key initiatives, including a large-scale distribution transformation project and the establishment of a digital & data analytics council to implement AI and automation across the business.

    The 130-year-old company, known for its biscuits, bread, cakes, and dairy products, reaches over 200 million Indian households through a complex supply chain network comprising 90 factories, 900 vendors, and 4,000 distributors.

    Before joining Britannia, Kohli served more than four years at Jubilant FoodWorks, which operates Domino’s Pizza in India. As president and chief Business officer, he oversaw Domino’s transformation into a food-tech company with 1,700+ stores across 380 cities. During his time at Domino’s, online orders grew from 54 per cent  to over 98 per cent , and the business expanded its store network by more than 700 locations.

    Kohli’s career also includes nearly 14 years at The Coca-Cola Company, where he rose to senior vice president for north, west, and central India, and head of the premium products division for India. Earlier in his career, he worked at Asian Paints for over five years in various sales and operations roles.

    Britannia Industries has not yet announced Kohli’s successor.

     

  • A Regal Feast: Behrouz Biryani launches luxurious ‘Royal Metal Handi’

    A Regal Feast: Behrouz Biryani launches luxurious ‘Royal Metal Handi’

    MUMBAI: Behrouz Biryani, has introduced its most opulent offering yet the ‘Royal Metal Handi’ biryani. Launched just in time for Ramadan, this first-of-its-kind metal handi elevates home dining and group feasting with portions serving two or four.

    To mark the launch in true royal fashion, Behrouz installed a dramatic countdown billboard at Mumbai’s Mahim Causeway, concealed behind velvet curtains. As the timer reached zero, the curtains dropped, revealing a steaming Nawabi Handi biryani with the message,‘Once a royal secret, now a royal feast’.

    The brand is also transforming a section of Inorbit Mall Vashi into a Nawabi palace, treating visitors to a special Eid surprise—a traditional ‘Eidi Lifafa’ containing Behrouz Biryani gift vouchers.

    To amplify the launch, Behrouz has partnered with top Indian comedians and influencers, including Sumukhi Suresh, Prashasti Singh, Sahil Shah, and Aadar Malik. They will partake in an interactive challenge, deciphering ancient Urdu clues to unlock the royal biryani.

    Rebel Foods co-founder & CEO, Ankush Grover stated, “The Royal Metal Handi is our way of adding an extra touch of grandeur to Ramadan feasts. From our unveiling film featuring Saif Ali Khan to our ‘Barkat Box’ community initiative, we are making Behrouz the flavour of the season.”

    To further captivate audiences, Behrouz has produced a grand television commercial featuring Saif Ali Khan and narrated by Vijay Raaz, reinforcing the brand’s royal heritage.

    Behrouz Biryani has also launched a special Ramadan menu, featuring Zaffrani Gosht Biryani, Murgh Biryani, rich Haleem, Angara Murgh Kebabs, Gosht Seekh Kebabs, crispy Murgh Samosas, and the indulgent Shahi Tukda. Additionally, the ‘Royal Iftari Sandooq’ offers a seven-course Nawabi feast, including Murgh Shorba, Dum Gosht Biryani, and a regal dessert selection.

    With this lavish new offering, Behrouz Biryani continues to set the benchmark for festive dining, making this Ramadan a truly royal affair.

  • Bitmovin streams ahead with AI-powered Ad analytics & real-time insights

    Bitmovin streams ahead with AI-powered Ad analytics & real-time insights

    MUMBAI: Bitmovin is rewriting the rules of video streaming with two cutting-edge enhancements to its Analytics platform Server-Side Ad Insertion (SSAI) Analytics and Real-Time Observability. These tools are designed to help streaming providers fine-tune their ad strategies and proactively address quality issues before they impact viewer experience.

    According to Bitmovin’s eighth Annual Video Developer Report, ad insertion remains the streaming industry’s biggest headache, even as advertising emerges as the top opportunity for innovation. SSAI, a widely adopted architecture for ad monetisation, often comes with technical roadblocks. Bitmovin’s SSAI Analytics aims to clear those hurdles by offering real-time debugging and deep insights into ad performance. The tool provides precise metrics on ad plays, viewer engagement, abandonment rates, and performance across devices and streaming formats.

    “Advertising-based models have surged in popularity, but implementing SSAI successfully has remained a major challenge,” said Bitmovin CEO and co-founder Stefan Lederer. “With SSAI Analytics, our customers gain real-time engagement data and troubleshooting capabilities, ensuring maximum revenue potential from ads.”

    But Bitmovin isn’t stopping at advertising. The company’s Real-Time Observability feature is transforming video analytics from reactive troubleshooting to proactive quality control. Instead of waiting for complaints, streaming providers can now detect and resolve potential issues before they affect viewers. Advanced filtering options allow operators to pinpoint disruptions across different devices, networks, and streaming environments, significantly reducing churn and improving audience retention.

    “Real-Time Observability shifts the paradigm from damage control to prevention,” Lederer added. “By offering unparalleled insights into streaming infrastructure, we empower providers to deliver flawless viewing experiences.”

    Bitmovin, a pioneer in the streaming industry with over 400 global clients including BBC, Hulu, fuboTV, and Discovery has built a reputation for firsts, from developing the world’s first commercial adaptive streaming player to its software-defined encoding service that runs seamlessly across any cloud platform. With SSAI Analytics and Real-Time Observability, the company continues to push the boundaries of streaming technology, helping platforms boost engagement, reduce churn, and monetise content more effectively.

    For an industry hungry for innovation, Bitmovin’s latest advancements promise smoother streams, sharper ads, and fewer frustrations both for providers and their audiences.

     

  • MaxIQ raises 7.8 million dollars to bring AI-powered clarity to revenue

    MaxIQ raises 7.8 million dollars to bring AI-powered clarity to revenue

    MUMBAI: MaxIQ, the AI-powered Revenue Intelligence platform, has secured 7.8 million dollars in seed funding, with Dell Technologies Capital leading the round and Intel Capital participating. The investment will fuel product innovation, team expansion, and scaling operations, as MaxIQ aims to eliminate revenue fragmentation in B2B SaaS enterprises.

    For B2B SaaS companies, managing revenue is often like piecing together a puzzle with missing pieces, disconnected tools, siloed teams, and unreliable forecasts slow down growth. MaxIQ’s AI-driven platform solves this by bringing together sales, customer success, and RevOps into a single, real-time revenue ecosystem. From deal qualification to post-sales adoption, MaxIQ enhances forecast accuracy, speeds up onboarding, and ensures businesses capture maximum value across the customer journey.

    Founded by Sonny Aulakh in 2022, the company is now bolstering its leadership with Matt Hickey as CEO and Rob Sexton as CRO, both veterans of Palo Alto Networks, EMC, and Securiti.ai. Hickey is set to steer MaxIQ from category pioneer to industry leader, while Sexton will drive revenue strategy and expansion.

    “The gap between sales and customer success is costing businesses time and money,” said MaxIQ CEO Matt Hickey. “We’re closing that gap by unifying workflows and using AI-powered insights to help revenue teams operate in sync and deliver faster value.”

    Dell Technologies Capital investor Chris Hillock called MaxIQ’s vision bold and transformative, adding that it offers B2B SaaS firms the ability to harness fragmented data and optimise revenue operations.