Category: Marketing

Asense Interior Expands Its Footprint in Bangalore’s Luxury Interior Design Market

Bangalore, the Silicon Valley of India, is one place that truly celebrates luxury, elegance, and style in the lifestyle while being the heart of creativity and technology. Asense Interior, a well-known brand among interior designers in Bangalore , finds much pleasure in announcing its growing presence in the city, especially in the affluent locality of Whitefield, as the demand for elegant living spaces keeps increasing. Asense Interior, known for its commitment to quality and creativity, is elevating the benchmark of luxury interior design in Bangalore and fulfilling the very discerning tastes of the most discerning homeowners who will only accept the best.

A Legacy of Excellence in Luxury Interior Design

Asense Interior is one of the renowned luxury interior design company. With a plethora of years behind them, a portfolio that does not require talking about itself, and years of experience in perfecting rooms for timeless and useful elegance, designing an estate in all its scale or a modern apartment in one’s wildest imagination, from little houses with unique appeal.

Whitefield, one of Bangalore’s most sought-after residential and commercial areas, was the strategic choice for Asense Interior’s expansion. This area, which is renowned for its affluent residents and international vibe, is the perfect location for the business’s modern luxury interior design expertise. By strengthening its position in Whitefield, Asense Interior aims to satisfy the growing need for bespoke interior solutions that highlight individuality and sophistication.

Why Choose Asense Interior?

Customized Designs for Each Customer

No two projects are alike at Asense Interior. The interior designers in Whitefield form a team with talented members and work closely with customers to understand their goals, tastes, and way of life. With this personalized approach, every room will accurately reflect the character and goals of the homeowner.

Superb Craftsmanship

Asense Interior tries to bring quality from conception to completion. It ensures that everything is painstakingly created by the best contractors, architects, and artisans. For both commercial space and designs of luxury house interior, quality and accuracy are the primary concerns.

Creative Remedies

As a firm, Asense Interior operates at the forefront of modern interior designers in Whitefield by embracing the latest trends and technologies. From green materials to smart home connections, the organization ensures that all projects are ecologically mindful and designed for the future.

Complete Services

Asense Interior, one of the interior designers in Bangalore, comes along with a full array of services such as project management, lighting solutions, furniture design, and space planning, and thus ensures its customers an easy ride throughout.

A Growing Presence in Whitefield

Whitefield has the essence of Bangalore’s pulsating lifestyle, where one can experience the best houses, business setups, and even parks. Thus, this location has become everyone’s favourite location for upscale abodes because it is cosmopolitan and inhabited by a rich population. Asense Interior, interior designers in Whitefield, is in the best position to fulfill the countless demands of such a vibrant place.

The company’s belief in offering prime luxury interior designs is well articulated through its aggressive presence in Whitefield. To accommodate the growing desire for customized and stylish interiors coupled with practical applications, Asense Interior looks toward its experience coupled with its holistic approach. In addition to cementing its position as one of the most esteemed interior designers in Bangalore, this aggressive approach will enable it to consolidate its market share in the highly competitive Bangalore industry.

Customer Testimonials

Asense Interior has achieved success through its unwavering commitment to client delight. Many homeowners have praised the team for the outstanding work done.

One Whitefield client had a dream come true in working with Asense Interior. Their home was transformed into an opulent retreat beyond all expectations. They were left speechless by the flawless procedure and breathtaking outcomes.

Another Koramangala resident praised the unmatched professionalism and strict attention to detail of the team. They pointed out that every aspect of luxury house interior lived up to, if not better, the expectations they had envisioned.

These testimonials reflect Asense Interior’s aim to create living spaces that not only serve but also meet the expectations far beyond those it has for the clients.

The Future of Luxury Interior Design in Bangalore

With Bangalore growing to be a full-fledged major global city, the demand for upscale interior luxury design will increase, and Asense Interior is very well placed to lead this revolution by offering imaginative, bespoke solutions to meet the changing needs of the modern home. With its burgeoning presence in Whitefield, the business is set to take up new challenges to design environments that excite and inspire.

Conclusion

Asense Interior shines brightly as one of the examples of excellence in luxury interior design in a city that is not only elegant but also inventive. Whether you need to find the best interior designers in Whitefield or just a trustworthy partner for your perfect Whitefield home, your first pick should be Asense Interior.

Are you ready to make your space into a masterpiece? To start designing a house as unique as you are, stop by Asense Interior today.

March 10, 2025
PepsiCo’s India ambitions: fizzing with growth potential

MUMBAI: In the sweltering heat of India’s bustling metropolises, where street vendors hawk their wares amid a cacophony of honking horns and animated chatter, PepsiCo has spotted an oasis of opportunity. The beverage and snack behemoth aims to double its revenue in this vibrant South Asian nation over the next five years, viewing India as a critical “key anchor market” where it’s pouring investments like a perfectly fizzy drink into a chilled glass.

PepsiCo India & South Asia CEO Jagrut Kotecha, with eyes sparkling like carbonated bubbles rising to the surface, revealed that India will serve as the “engine of growth” for PepsiCo’s global revenue ambitions. Standing tall among the company’s top three markets globally, India’s performance has been anything but flat, serving up double-digit growth that’s as refreshing as a cold sip on a blistering summer day.

“We believe India will be the engine of growth for PepsiCo to drive the top line,” Kotecha explained, gesturing expressively during an exclusive interview with PTI. “Our per capita consumption in India is still very low, not only for beverages and food, but we would expect one of PepsiCo’s fastest-growing economies to change that,” he added, his optimism as effervescent as a freshly opened bottle of cola.

The company hasn’t been crisping about when it comes to investments. PepsiCo has already established greenfield plants in the northern state of Uttar Pradesh, where golden wheat fields stretch to the horizon, and is preparing to pop open a new facility in Assam, nestled among lush tea plantations in India’s verdant northeast, by year’s end.

“We are not going to be investment shy,” Kotecha declared, with the confidence of someone holding the winning hand in a high-stakes game. “We’re going to be investing forward to drive that growth because it’s there for us to capture.”

The numbers tell a tasty tale: PepsiCo has poured close to Rs 3,500-4,000 crore into the Indian market over the past three years—an investment as substantial as a fully loaded potato crisp.

The American giant has crafted a strategy as carefully layered as a perfectly constructed sandwich. It has divided the kaleidoscopic Indian market into nine distinct clusters based on taste preferences, demonstrating an understanding that India’s palate is as diverse as its colourful festivals and traditions.

PepsiCo operates through instantly recognisable brands that have become as familiar to Indians as the sight of cricket matches in neighbourhood parks—Kurkure with its distinctive crunch, Lay’s with its perfect crisp, thoughtful Quaker, and zesty Doritos dominate its food segment, which contributed a hearty 80 per cent to PepsiCo India’s revenue in 2023.

The remaining 20 per cent bubbled up from beverages, a segment handled by bottling partner Varun Beverages Ltd (VBL), which operates a network of 41 plants scattered across the country like stars in the night sky. VBL isn’t sipping slowly either—they’ve increased capacity by a quarter this year alone.

Its beverages brand include carbonated fare such as Mountain Dew, 7up, Pepsi, and energy drink Sting and sports beverages Gatorade, while in juices it has Tropicana and Slice brands .PepsiCo operates with Kurkure, Lays, Quaker and Doritos in the snacks category.

When questioned about new competitor Reliance’s Campa Cola, which has been creating ripples in the market with aggressive pricing and distributor margins, Kotecha maintained the composed demeanour of a drink that hasn’t lost its fizz.

“It’s always good to have competition. Competition only helps to grow the category,” he remarked with the wisdom of a seasoned market player. “Even before Pepsi and Coke were there, there were a lot of local, regional players. Now Campa has also come with a lot of flair and expense. So our belief is the category will then grow and consumption will grow.”

This optimistic outlook comes even as India’s per capita consumption remains “far less” than neighbouring Pakistan—a fact that doesn’t seem to dilute Kotecha’s enthusiasm.

The vision for PepsiCo India is as clear as a glass of Mountain Dew: to achieve $2 billion (around Rs 17,000 crore) in revenue in the coming years. Having reported over Rs 5,950 crore in 2023 (for nine months due to a change in fiscal year), and maintaining double-digit growth since then, PepsiCo appears to be on a trajectory as steady as a perfectly balanced can of soda.

As the sun sets over the vast Indian landscape, painting the sky in hues of orange and purple, PepsiCo continues to bet big on a country where every street corner could potentially house a new consumer ready to reach for a cold drink or a packet of crisps. In this land of a billion dreams, PepsiCo is hoping its growth story will be nothing short of effervescent.

March 9, 2025
ICC & Unilever partner to push women’s cricket

MUMBAI: It’s got a lever into the International Cricket Council (ICC) – the apex body of the cricketing world. FMCG behemoth Unilever has announced a two-year partnership for two of its personal care brands, Rexona and Dove, with the cricket body for women’s cricket that will run until the end of 2027.

The alliance was unveiled during a vibrant criiio cricket festival in Dubai on International Women’s Day, featuring 100 participating girls. This strategic collaboration brings together two influential organisations committed to accelerating the growth of women’s cricket globally.

The partnership comes at a crucial time when women’s cricket is experiencing unprecedented growth. It will span several major tournaments, beginning with the ICC Women’s Cricket World Cup 2025 in India and including Women’s T20 World Cups, U19 Women’s T20 World Cups, and the inaugural Women’s Champions Trophy in 2027.

ICC chairman Jay Shah described the deal as “a pivotal moment for women’s cricket” that will “empower female cricketers, inspire future generations, and contribute significantly to the continued growth and success of women’s cricket globally.”

ICC chief commercial officer Anurag Dahiya highlighted the significance of pursuing partnerships specifically focused on the women’s game, noting that this deal “not only highlights the growing commercial appeal of women’s cricket but also underlines ICC’s position as one of the pioneers of the women’s sport movement.”
Rexona, as the world’s leading deodorant brand with a mission to inspire movement and confidence, will implement various initiatives including a flag bearers programme and digital experiences during events. The brand will also support participation through women’s criiio festivals and leverage its expertise to collaborate on women’s hygiene education programmes.

Hindustan Unilever CEO& MD Rohit Jawa called the partnership “an exciting opportunity for Rexona to tap into a cultural moment, connect with new audiences, and importantly help drive women’s cricket further.”
The deal was facilitated by Unilever International, the company’s global business unit focused on exploring new market opportunities.

March 9, 2025
Niva Bupa cracks the ‘Girl Logic’ code to empower women with health cover

MUMBAI: Health insurance isn’t just a policy, it’s power. And this Women’s Day, Niva Bupa Health Insurance is giving women the nudge they need with its latest campaign, health insurance ka Girl Logic. While women are breaking barriers across education, careers, and lifestyle, many still shy away from financial decision-making especially when it comes to health insurance. Niva Bupa is on a mission to change that, one smart choice at a time.

At the heart of this campaign is entrepreneur, philanthropist, and wellness advocate Shalini Passi, who redefines ‘Girl Logic’ as the ultimate life hack for financial and health security. In her signature style, she highlights how choosing health insurance should be as instinctive as any other self-care decision because true independence starts with being prepared for the unexpected.

Niva Bupa EVP & CMO Nimish Agrawal explained, “Women are often the primary caregivers, yet their own health and financial security take a backseat. ‘Health Insurance ka Girl Logic’ is a reminder that protecting yourself is not just about health, it’s about empowerment. Partnering with Shalini Passi brings this message to life, inspiring women to take charge of their future with confidence.”

The campaign takes a light-hearted yet impactful approach to encourage women to prioritise their own health, instead of leaving financial decisions to the men in their lives. With engaging digital storytelling, Niva Bupa simplifies health insurance, making it relatable, accessible, and essential.

This Women’s Day, Niva Bupa invites women to embrace their ‘Girl Logic’ because when it comes to health and finances, being in control is the smartest decision of all.

March 8, 2025
ITC empowers Women across industries with HerStory campaign

MUMBAI: Marking International Women’s Day, ITC has launched the HerStory campaign, celebrating the vital role of women across science, agriculture, manufacturing, and entrepreneurship. This initiative underscores ITC’s commitment to gender equity by showcasing women breaking barriers across its diverse operations.

The campaign kicks off with a video honouring women scientists at ITC’s Life Sciences and Technology Centre (LSTC) in Bengaluru, highlighting their contributions to innovation. With women making up nearly 47 per cent of LSTC’s workforce, ITC continues to challenge gender imbalances in STEM.

ITC is also transforming shopfloors, with its Pudukkottai factory in Tamil Nadu employing 67 per cent women and the Khordha facility in Odisha operated entirely by women. These milestones reflect ITC’s efforts to increase female participation in the industrial sector.

Beyond corporate spaces, ITC empowers women in agriculture through Itcmaars, facilitating over 1,700 Farmer Producer Organisations (FPOs), ensuring at least one female director in each, and forming 25 all-women FPOs. More than 7,500 women farmers have been supported, driving sustainable agribusinesses. Additionally, ITC’s Women-Managed Agri-Business Centres (WMABCs) have enabled over 6,000 rural women across 12 states to become entrepreneurs.

At the grassroots, ITC’s women’s empowerment programme focuses on financial literacy, social security, entrepreneurship, and livelihood support. With over 6 million women benefiting from various initiatives including self-help groups, education, and health interventions the programme is fostering financial independence and community resilience.

Watch the video here

March 8, 2025
Frido challenges comfort norms Women’s right to live on their terms

MUMBAI: This Women’s Day, Frido is challenging the traditional notion of comfort with its bold campaign, ‘Her Terms and Comfort’. Designed to encourage women to prioritise themselves unapologetically, the campaign highlights the right to live without compromise, both at home and in public spaces.

Frido’s exclusive comfort edition packaging for the occasion has turned into a platform for self-expression. Each package features a dedicated space where women can write what freedom means to them, with a pen included to bring their thoughts to life. Women from all walks of life, including students, professionals, and senior citizens, shared their reflections in a variety of languages including Hindi, Marathi, and English.

For many, freedom was embodied in diverse ways—from running and feeling the wind on their face, to dancing without inhibition, reading in peace, or enjoying the solitude of solo travel. The messages spoke to a deeper truth: comfort is not just physical, but about living unapologetically and on one’s own terms.

The campaign extends beyond product packaging, with on-ground activations in Pune, Mumbai, and Delhi. Interactive boards in libraries, cafes, and hostels allowed women to share their thoughts in everyday spaces. The conversation continues online through the hashtag Hertermsandcomfort, where women including influencers, entrepreneurs, and changemakers share their personal stories and views on what freedom and comfort mean to them.

Frido co-founder & CEO Ganesh Sonawane stated, “Women lead with strength and resilience in all areas of life. Her Terms and Comfort is about celebrating their right to choose comfort for themselves. It’s not a luxury; it’s a necessity.”

Co-founder & COO Arif Khan stated, “At Frido, we design products that ease everyday movement. But true comfort goes beyond physical relief it’s about choice, confidence, and the freedom to live without compromise. This Women’s Day, we’re not just offering products; we’re sparking a conversation that we hope inspires lasting change.”

Frido’s campaign is more than just a product promotion it’s a statement. It reminds women that comfort is a right, not a privilege, and encourages them to live and express themselves freely, without compromise.

March 8, 2025
Shah Rukh Khan powers Castrol’s 3X Protection campaign

MUMBAI: Bollywood icon Shah Rukh Khan returns to the screen in a high-octane new campaign for Castrol Activ’s 3X Protection, where he plays a tough cop navigating the searing heat of Rajasthan in pursuit of criminals. In the ad, SRK’s bike, powered by Castrol Activ, continues to perform flawlessly without overheating, while the criminals’ bike stalls during a dramatic chase.

Khan stated, “The heat can be relentless, whether you’re chasing criminals or battling real-life traffic. Castrol Activ’s 3X protection ensures engines stay cool and the bike keeps moving. It’s been a pleasure collaborating with Castrol on this campaign.”

Castrol India vice president & head of marketing, Rohit Talwar stated, “Overheating is a common issue for bikers, especially in India’s harsh summers. This campaign highlights Castrol Activ’s promise of superior engine protection, while connecting with riders facing the challenges of long, hot commutes.”

The TVC, conceptualised by Ogilvy India, blends action-packed drama with the brand’s core message of engine protection. It will debut during the Champions Trophy final and will run across digital, print, and outdoor platforms in 10 languages.

Ogilvy India chief creative officer, Sukesh Nayak stated, “With Shah Rukh Khan’s magnetic presence, we’ve created an ad that is as thrilling as an action film while communicating the product’s key benefit—superior engine protection.”

The campaign also features social media activations and influencer partnerships. The new Castrol Activ is now available at retail outlets and online across India.

March 8, 2025
Canon India launches campaign to empower women and accelerate change

MUMBAI: In celebration of International Women’s Day, Canon India has launched its ‘She Canwithcanon’ campaign, focusing on the need to accelerate meaningful, sustainable change for women. Aligned with this year’s theme of ‘Accelerate Action’, the campaign underscores that empowering women should be an ongoing commitment, creating long-term opportunities for both personal and professional growth.

The campaign is highlighted by a poignant video that illustrates the daily challenges women face and reinforces Canon India’s dedication to gender equality and inclusive progress. It positions women as key pillars of success, emphasising that inclusivity is more than just a policy—it’s a practice. Canon India’s progressive initiatives, such as mentorship programmes, pair experienced women with newcomers to foster professional development. Additionally, the De-Light initiative promotes work-life balance by ensuring office lights are turned off at 5:30 pm, while dedicated cab services provide safe commutes for women employees.

Canon India has long championed flexible work practices, with hybrid options and flexible hours in place since 2002. With its ‘Health 1st’ philosophy, the company has cultivated an environment where women can thrive professionally without sacrificing personal well-being. A new two-month walkathon has been introduced, encouraging a lifelong commitment to well-being while symbolising collective steps towards lasting change.

Canon India senior director of product & communication, C. Sukumaran stated, “At Canon, empowering women goes beyond celebrating achievements—it’s about creating an environment where everyone can succeed, personally and professionally. Through ‘She Canwithcanon’, we are emphasising real change, ensuring that equality is not just an aspiration but a lived reality. By mentoring, supporting, and investing in women daily, we are building a future of stronger, more diverse leadership.”

Building on the success of its previous ‘I Canwithcanon’ campaign, which showcased the impact of Canon’s solutions on individuals and businesses, the ‘She Canwithcanon’ campaign reaffirms the company’s commitment to fostering a culture where women are empowered to succeed. By continuing to promote equality and positive change, Canon India aims to inspire a future where every woman can confidently say, “I Can.”

March 8, 2025
Apollo Green and Apollo Fashion honor Women’s Day with power and equality

MUMBAI: As the world marks International Women’s Day, Apollo Green Energy Limited and Apollo Fashion International Ltd. have launched two impactful campaigns ‘Growing Up, Growing Equal’ and ‘Strength in Every Story’ highlighting the journey from inequality to empowerment.

Apollo Green Energy’s ‘Growing Up, Growing Equal’ sheds light on the biases once ingrained in society and the progress made towards inclusivity. The campaign challenges outdated norms and highlights real stories of individuals who defied convention trailblazers who shattered barriers, professionals who redefined caregiving, and changemakers driving workplace equality.

Apollo Fashion International’s ‘Strength in Every Story’ pays tribute to the many faces of resilience. Whether in the quiet strength of daily sacrifices, the courage to break barriers, or the unwavering support of allies, the campaign redefines strength as a collective force that uplifts and inspires.

Both campaigns are igniting conversations across digital platforms and industry forums, reinforcing Apollo’s commitment to a future where ambition, opportunity, and strength know no gender.

March 8, 2025
Godrej unlocks a new chapter in empowerment with Women’s Day campaign

MUMBAI: What does a key unlock? For Godrej Enterprises Group, it opens doors to innovation, leadership, and limitless possibilities led by the trailblazing women across its organisation. This Women’s Day, Godrej is setting the stage for a powerful tribute with its campaign, ‘Unlock New Worlds,’ celebrating the unwavering spirit of women who are reshaping industries, one breakthrough at a time.

Narrated by renowned poet and storyteller Helly Shah, the campaign’s centrepiece is a visually compelling and emotionally resonant film that takes viewers on a journey through the company’s diverse landscape. From manufacturing and aerospace research to design innovation and large-scale infrastructure, the film showcases real Godrej women who are pushing boundaries and unlocking new frontiers in their respective fields.

Conceptualised and directed by Lowe Lintas, the campaign isn’t just a celebration, it’s a call to action. Through captivating storytelling, it highlights Godrej’s unwavering commitment to gender inclusivity, fostering an environment where women don’t just participate but lead and innovate.

With ‘Unlock New Worlds’, Godrej goes beyond symbolic gestures, reinforcing the importance of investing in women-led initiatives. By spotlighting female professionals operating heavy machinery, spearheading cutting-edge research, and driving transformative projects, the campaign challenges norms and redefines what’s possible in male-dominated sectors.

As Women’s Day 2025 approaches, Godrej Enterprises Group continues to champion a future where glass ceilings are shattered, opportunities are unlocked, and inclusivity isn’t just an idea it’s a movement.

March 8, 2025