ITV

Category: Marketing

  • Iqoo plays its ace, hunts for a gen z gaming guru with Rs 10 lakh bounty

    Iqoo plays its ace, hunts for a gen z gaming guru with Rs 10 lakh bounty

    MUMBAI: Hold onto your controllers, Gen Z gamers—Iqoo has decided it’s time to level up your gaming obsessions into something that pays real cash. The tech brand known for smartphones faster than your pizza delivery has now set out to find India’s ultimate gaming pro. The reward? A jaw-dropping Rs 10 lakh. Forget bragging rights; we’re talking serious gamer currency here!

    Iqoo has kicked off the epic quest for its 2025 chief gaming officer (CGO), a role packed with more perks than a cheat code. The chosen gaming genius will help co-create new smartphones, steer the brand’s ambitious eSports vision, and hobnob with India’s gaming elite. Sounds better than a power-up mushroom, doesn’t it?

    The CGO gets exclusive first dibs on the latest Iqoo gadgets and the chance to represent the brand at epic global gaming events. Better start practising those winning speeches and perfecting your gaming stance—your big break might be just a button-click away.

    Iqoo India CEO Nipun Marya says, “We have always believed in the power of India’s gaming community, and the phenomenal response to our previous CGO hunt reaffirmed this. After receiving countless requests from our community, we knew we had to bring it back. At Iqoo, we are committed to empowering young gaming enthusiasts by giving them a platform to step into the eSports industry and shape the future of mobile gaming in India. With CGO as an I.P, we continue to create opportunities for Questers to turn their passion into a profession and be a part of the vision.”

    With registrations open on Iqoo India’s website until 30 March 2025, young gamers aged 18-25 are invited to apply for this dream gig. The CGO will not only strategise with Iqoo’s top brass but also interact closely with over two million Questers from Iqoo Connect, the brand’s vibrant community.

    The Indian gaming community is exploding like popcorn in a microwave, growing at 14.6 per cent annually from 2018 to 2024, according to IMARC. India now boasts nearly 48 crore gamers—a number larger than some countries’ entire populations!

    Iqoo has already made waves, teaming up with gaming legends like Dynamo Gaming, GamerFleet, Mortal, Payal Gaming, Scout, Shreeman Legend, and UnGraduate Gamer. These superstars have stress-tested Iqoo’s devices, ensuring they’re battle-ready for the toughest gaming showdowns.

  • Cars24 adds a nostalgic twist to no parking signs in Gurgaon

    Cars24 adds a nostalgic twist to no parking signs in Gurgaon

    MUMBAI: No parking signs are usually dull and unremarkable, but Cars24 has injected a dose of nostalgia into them by replacing standard warnings with playful phrases that take people back to their childhood.  

    Instead of stern messages, Gurgaon streets now feature signs with a humorous spin, such as,

    Bolo pencil, yahan parking cancel.

    Aao milo Sheela Shaalo, car kahin aur lagalo.

    The initiative aims to grab attention, evoke nostalgia, and gently remind drivers to park responsibly without the usual monotony. The campaign has already sparked a buzz on social media, with residents sharing photos and tagging friends, turning an everyday frustration into a moment of joy.

    A local resident summed it up, “For the first time, a no parking sign made me laugh instead of sigh. Now, I want to spot them all.”

    Cars24 commented: “Our goal was to take an everyday challenge and make it more engaging. These signs not only serve their purpose but also bring a smile to people’s faces. We’re thrilled to see the response.”

    Designed for maximum visibility, the signs have been strategically placed in high-traffic areas where parking is a common issue. By blending humour with a practical message, Cars24 continues to connect with urban audiences in a creative and relatable way.

  • TCS takes off with Air New Zealand in AI-fuelled digital leap

    TCS takes off with Air New Zealand in AI-fuelled digital leap

    MUMBAI: Tata Consultancy Services (TCS) has clinched a five-year deal with Air New Zealand to revamp the airline’s digital infrastructure, propelling it into the AI-powered future. The tie-up, inked at TCS’ Banyan Park campus in Mumbai, aims to supercharge customer experience, sharpen operational efficiency and make Air New Zealand the world’s most digitally advanced airline.

    With the airline ferrying over 15 million passengers on 3,400 weekly flights, TCS will streamline digital services across 600-plus applications, injecting AI-driven automation and cloud muscle into fleet management, crew scheduling and ground services. Disruption management, cargo services, retail offerings and maintenance systems are also in for a tech overhaul.

    The signing ceremony saw a heavyweight guest list, including New Zealand prime minister Christopher Luxon, Tata Group chairman Natarajan Chandrasekaran, Air New Zealand chief executive Greg Foran and TCS chief executive K Krithivasan.

    Foran called TCS an “instrumental partner” in Air New Zealand’s cargo digital transformation and digital retail expansion. “We’ve already seen results since teaming up in September 2024. The benefits this partnership will bring to our customers and the aviation sector are huge,” he said.

    Krithivasan echoed the excitement: “With AI, automation and cloud tech, we’ll help Air New Zealand set new benchmarks in efficiency, sustainability and passenger engagement. This partnership is all about reimagining airline operations and unlocking new growth.”

  • Superkicks drops the mic, steps up game with Air.Wav on Air Max Day

    Superkicks drops the mic, steps up game with Air.Wav on Air Max Day

    MUMBAI: Ever wondered what your favourite sneakers would sound like if they had their own playlist? Probably cooler than your gym playlist. Thankfully, Superkicks is sparing us from guessing games by fusing sneakers and music with its new initiative—Air.Wav. Celebrating Air Max Day on 26 March 2025, Superkicks is making waves, or rather, “wav”-es, in a bold new way. Who said kicks were just for your feet?

    Air.Wav isn’t just another marketing gig; it’s a sonic celebration that connects the thump of sneaker culture with the rhythm of independent music. Superkicks, known for its street cred in streetwear, has elevated its game this year by creating an original track that personifies the pulse, innovation, and dynamic legacy of Air Max. Think of it as sneakers having their own soundtrack—without the awkward dancing.

    “Superkicks has always been more than just a retail space; it’s a community hub. We have sought to nurture street culture and independent music since day one. Through our co-sign platform, we have highlighted over 30 artists, giving them a platform to showcase their work. Air.Wav is a bold new step in our journey, and we’re excited to continue pushing boundaries and paving the way for global collaborations in the years to come,” says Superkicks CEO & co-founder Sangeet Paryani.

    Air.Wav cleverly blends the sonic concept of ‘airwaves’ with the legendary Air Max sneaker technology. Genius, isn’t it? At the project’s heart is a musical squad you wish you were cool enough to join: rappers RAK, Tienas, and Feni Fina, with beats crafted by visionary producers Dhiraaj and 3BHK. These artists merge hip-hop, baile funk, rap, and electronic textures, creating an immersive mix that could make even your grandmother tap her feet.

    Tienas spins intricate wordplay, RAK punches with lyrical storytelling, and Feni Fina storms the scene with fearless bars and distinctive sound. Producer Dhiraaj’s immersive soundscapes and 3BHK’s genre-defying beats elevate the track, making Air.Wav a delicious cultural cocktail you didn’t know you needed.

    Want more than just ear candy? Superkicks is releasing a short documentary shot at Subculture Studios in Khar, Mumbai, offering fans a peek behind the creative curtain. Interviews with the artists and Superkicks’ own Paryani spill the beans on how this groundbreaking track came to life.

    Oh, and did we mention the launch event? Iron Buzz Tattoo Studio will host an exclusive bash to celebrate the global drop. Expect first listens, visual treats, and a chance to rub shoulders with the creators—much cooler than your usual Thursday night plans.

    Superkicks is not just selling sneakers; it’s curating a culture where kicks meet beats and style meets sound.
     

  • Synology-Toshiba shake hands, put all their eggs in strategic basket

    Synology-Toshiba shake hands, put all their eggs in strategic basket

    MUMBAI: Ever heard of putting your data safely in a basket? Synology and Toshiba just agreed it’s safer to put their eggs—or rather, bytes—in one very secure basket. Think Batman and Robin, but for enterprise storage solutions. Yes, this duo is here to prove two heads (and a few terabytes) are indeed better than one.

    On 19 March 2025, Synology and Toshiba Electronic Components Taiwan Corporation formalised their long-standing collaboration by signing a memorandum of understanding (MoU). The agreement outlines plans for deepened cooperation, structured intellectual property management, and further market expansion.

    Why the big fuss? Because Synology and Toshiba have already been quietly revolutionising enterprise storage, enhancing system stability, and performance through shared tech initiatives. This MoU isn’t just paperwork—it’s a roadmap to making enterprise data storage cooler (and way more efficient).

    Toshiba’s storage products sales & marketing division general manager, Atsushi Toyama said, “Synology is one of Toshiba’s most significant and long-standing partners in the Asia-Pacific region. This collaboration enables us to leverage our combined expertise to create greater value for our customers.”

    Synology chairman & CEO Philip Wong added, “Toshiba has been a key strategic partner of Synology for years. We look forward to deepening our collaboration and delivering even more advanced storage and data management solutions that exceed our customers’ expectations.”

    So, enterprise customers, rest easy—your storage superheroes just teamed up officially. Batman and Robin? Old news. Synology and Toshiba? Now that’s a dynamic duo worth storing away.

  • V-Guard’s Insight-G fan blows away the competition with German Design Award

    V-Guard’s Insight-G fan blows away the competition with German Design Award

    MUMBAI: V-Guard’s Insight-G BLDC fan has breezed past the competition to claim the prestigious German Design Award 2025 in the excellent product design category, solidifying its place among world-class innovations. Recognised for its sleek aesthetics, user-friendly technology, and dust-repellent durability, the fan stands as a testament to intelligent design and efficiency.

    The award was presented at a glittering ceremony at Frankfurt Messe, Germany, attended by over 1,300 global industry experts. Organised by the German Design Council, the award is among the most esteemed in the world, honouring trailblazing products that redefine design excellence.

    An elite jury of 30 international design experts from 16 countries lauded the Insight-G fan for its premium build, advanced functionality, and sustainability, placing it alongside global titans like Toyota, Porsche, and Siemens.

    “Winning the German Design Award is a moment of great pride for us,” said V-Guard Industries managing director Mithun K Chittilappilly. “The Insight-G BLDC Fan showcases our commitment to intelligent design, exceptional performance, and energy efficiency and we remain dedicated to delivering innovative thoughtful solutions that enhance consumers’ lives.” he added.

    This win follows V-Guard’s recent success at the Red Dot Design Awards, reaffirming its reputation for delivering high-quality, future-ready products. With Insight-G, V-Guard isn’t just reinventing the fan, it’s redefining the future of home comfort, one stylish spin at a time.
     

  • Culture Circle unveils Hyderabad’s ultimate luxury fashion hub

    Culture Circle unveils Hyderabad’s ultimate luxury fashion hub

    MUMBAI: Culture Circle, made a spectacular entrance into Hyderabad with an exclusive launch event at Broadway, Banjara Hills. The two-day affair combined high-fashion, celebrity presence, and record-breaking auctions, marking a significant moment for the city’s style-conscious community.

    Following its successful debut in Delhi, Culture Circle’s expansion into south India reinforces its position as a trusted marketplace for authentic sneakers and premium streetwear. The store offers direct access to coveted global brands such as Nike, Yeezy, Jordan, Dunk Low, Jacquemus, Gucci, Prada, Fendi, and Dior at competitive prices.

    The red-carpet gathering saw the presence of noted personalities, including entrepreneurs Rana Daggubati and Naga Chaitanya, actress Sobhita Dhulipala, media personality Rhea Chakraborty, and movie star Sreeleela, further establishing Hyderabad as a prime destination for high-end fashion.

    A major highlight of the event was a high-energy auction featuring rare collectibles, resulting in intense bidding wars,

    – Lost & Found Dunks acquired for Rs 50,000 by Vivek.

    – Louis Vuitton city of dreams collection secured by investor Aditya for Rs 2 lakh.

    – Rolex Hulk sold for Rs 22 lakh to entrepreneur and actress Parul Gulati.

    – Limited Edition Stanley x Messi collaboration fetched Rs 17,000.

    – Nike Air Jordan 1 Pine Greens added to the collection of Nasher Miles founder Abhishek.

    – Tiffany Pendant purchased at Rs 85,000 by Broadway CEO Sankalp.

    – Patek Philippe watch valued at Rs 1.2 crore, acquired by an undisclosed celebrity.

    Culture Circle distinguishes itself through AI-powered authentication and KYC-verified sellers, ensuring all items are genuine and available at the best prices in India.

    Culture Circle co-founder & CEO Devansh Jain Nawal stated, “Hyderabad has long been a hub of culture, cinema, and luxury, making it an ideal location for our expansion. Our goal is to offer the finest luxury and streetwear at the most competitive prices.”

    Culture Circle co-founder & COO Ackshay Jain, added, “This is more than just a store; it’s a space for sneaker and fashion enthusiasts. With Hyderabad now home to our second store, we are thrilled to bring authentic and exclusive products to a wider audience.”

    Celebrity guests also shared their excitement,

    Culture Circle, entrepreneur, Rana Daggubati, said, “I’ve been looking for Lebron UK13 for so long, and it’s finally available on their app!”

    Culture Circle, entrepreneur and actress, Gulati, remarked, “I was searching for this exact Rolex piece this morning, and I found it at Culture Circle’s auction!”

    Culture Circle, media personality, Rhea Chakraborty, commented, “Everyone must check out Culture Circle it has everything in luxury fashion!”  

  • Hiranandani Group upholds its legacy of innovation and sustainability

    Hiranandani Group upholds its legacy of innovation and sustainability

    MUMBAI: The Hiranandani Group, continues to shape the future of urban development with projects that go beyond construction to build thriving communities. With a strong foundation of trust, transparency, and accountability, the company has established itself as a symbol of excellence in the real estate sector.

    Known for developing integrated townships and eco-conscious designs, the Hiranandani Group redefines modern living by creating spaces that promote a holistic lifestyle. Their focus extends beyond building homes to crafting environments that enhance quality of life, incorporating world-class infrastructure and amenities that cater to evolving urban needs.

    Sustainability remains central to their philosophy, with a strong emphasis on balancing urban expansion with environmental responsibility. Their projects integrate green initiatives such as tree-lined avenues, energy-efficient architecture, and water conservation strategies, reinforcing their dedication to ecological preservation.

    Beyond real estate, the group’s economic contributions are significant, with commercial hubs and IT parks playing a crucial role in employment generation and economic growth. By aligning their projects with global standards, they bring world-class living and working environments to India, ensuring long-term value for residents and businesses alike.

    Hiranandani Group, co-founder & chairman, Niranjan Hiranandani said, “Our journey has always been guided by strong values and a forward-thinking vision. While times evolve, our dedication to quality and innovation stays constant. At Hiranandani, we don’t just create buildings we shape communities and a legacy that stands the test of time.”

    With an unwavering commitment to national and societal advancement, the Hiranandani Group continues to invest in education, healthcare, and infrastructure, further strengthening its role in shaping the urban landscape.

  • Fast&up Mumbai Walkathon draws 5,000 participants in grand debut

    Fast&up Mumbai Walkathon draws 5,000 participants in grand debut

    MUMBAI: The inaugural Fast&up Mumbai Walkathon witnessed an overwhelming response, with over 5,000 participants taking to the streets to celebrate fitness, community spirit, and the simple joy of walking.

    Flagged off from JVPD Grounds, the event was graced by distinguished personalities, including Brihanmumbai Municipal Corporation (BMC), municipal commissioner, Bhushan Gagrani, IAS officer; Maharashtra Naval Area, flag officer commanding, rear admiral Anil Jaggi; Maharashtra Police, former commissioner, Dhanushkodi Sivanandhan; Fast&up, CFO, Shilpa Khanna; and JustwalkIndia, co-founder, Vinay Bhartia. The scenic route took walkers past film legend Amitabh Bachchan’s residence, along juhu beach, before looping back to the starting point.

    The event featured three walk categories,

    – Ten kilometre pro walk (6:00 am) attracted 42 per cent of participants.

    – Five kilometre family walk (6:20 am) the most popular segment, with 44 per cent of walkers.

    – Three kilometre fun walk (6:40 am) 14 per cent of participants enjoyed a leisurely stroll.

    A major highlight of the walkathon was the participation of 10 individuals with prosthetic legs, showcasing resilience and determination. Women outnumbered men across all categories, making up 52 per cent of the total participants.

    Among the most inspiring walkers was 75-year-old Urmila Bhatia, who urged the younger generation to step away from screens and embrace an active lifestyle. Additionally, eight participants marked their birthdays at the event, making fitness a part of their celebrations.

    Wheelchair participant Niranjan Jadhav commended the initiative, saying, “Events like this inspire confidence and encourage people of all abilities to stay active.”

    As the walkathon clocked an impressive 44 billion steps, it reinforced fitness as a way of life. JustwalkIndia co-founder Vinay said, “Our goal is to provide a platform for citizens to begin their fitness journey. This turnout has been truly humbling.”

    The Fast&up Mumbai Walkathon concluded on an energetic note, leaving behind a legacy of inspiration, camaraderie, and a renewed commitment to fitness setting the stage for even larger editions in the years to come.