ITV

Category: Marketing

  • Cityflo adds 100 custom-built Eicher Buses to expand routes and improve commutes

    Cityflo adds 100 custom-built Eicher Buses to expand routes and improve commutes

    MUMBAI: Cityflo, is accelerating its expansion with 100 new custom-built buses developed in collaboration with Volvo Eicher Commercial Vehicles (VECV). These additions will enable quicker route expansion, reduced travel times, and greater operational flexibility.

    Cityflo’s new 27-seater buses are set to transform urban transit by allowing for faster route launches and higher service frequency. Their compact design ensures quicker occupancy, making it easier to scale operations in high-demand areas.

    “One of the biggest constraints in launching new routes is ensuring optimal occupancy from day one. These buses allow us to do just that—by reaching full capacity faster, we can launch and sustain more routes across the city at an accelerated pace,” said Cityflo founder & CEO Jerin Venad. “There is significant demand for smaller, high-frequency routes which connect business districts efficiently without unnecessary detours.”

    With Mumbai’s traffic congestion worsening due to nearly 5 million registered vehicles, Cityflo’s new fleet is designed to navigate crowded streets with greater efficiency.

    “In a city where professionals often spend over an hour commuting one way, the introduction of these buses can help reduce the load on the roads,” said Venad. “These 27-seater vehicles are designed for swift navigation through Mumbai’s congested streets, enabling us to reduce journey times by up to 13 per cent. This means customers not only get a service that’s comparable to their own vehicle but also allows them to reach the office faster.”

    The fleet expansion also supports increased service during non-peak hours, catering to professionals with flexible schedules and improving last-mile connectivity. The smaller format allows for better scheduling, ensuring consistent service throughout the day.

    Cityflo’s collaboration with Eicher aligns with its vision of transforming daily travel in India.

    “Urban mobility is evolving, and Cityflo is pioneering a commuter-first approach that balances comfort, speed, and efficiency,” said Venad.

    VECV executive vice president bus division Suresh Chettiar added, “We take pride in engineering passenger-friendly vehicles that not only deliver superior value to operators but are also engineered for the changing dynamics of modern cities. This collaboration with Cityflo marks an important milestone in Eicher Trucks and Buses’ journey of creating smarter, more sustainable transit options.”

    With India set to add over one million new buses in the next decade, Cityflo’s expansion strengthens its position in tackling urban transport challenges. The company plans to deploy 500 buses across five metro cities by 2026, enhancing business district connectivity nationwide.

    Currently, Cityflo helps replace approximately 800,000 car trips annually, cutting carbon emissions by over 27,422 tonnes each year. With its latest fleet expansion, the company is poised to make daily commutes smarter, faster, and more efficient across the country. 

  • Tilaknagar Industries adds pink vodka to its liquor cabinet

    Tilaknagar Industries adds pink vodka to its liquor cabinet

    MUMBAI: Tilaknagar Industries, the veteran booze-maker with a 90-year legacy, is set to spice up its liquor lineup by distributing Amara artisanal pink vodka, a flamboyant new spirit from craft distiller Spaceman Spirits Lab. The arrangement, which kicks off in Q1 FY26, will see Tilaknagar pocket royalties for flogging Spaceman’s premium tipples across select Indian states and international markets.

    The collaboration adds a splash of colour to Tilaknagar’s existing portfolio of posh Indian plonk, including two Millionaire brandy brands—Mansion House and Courrier Napoleon – Monarch Legacy Edition brandy,  Mansion House whisky, Madiraa rum and Blue Lagoon gin.  The deal will see Spaceman’s entire range—Samsara gin, Sitara rum and the new Amara Vodka—riding on Tilaknagar’s extensive distribution network, giving both companies a proper leg-up in the premium spirits market.

    India’s vodka scene is positively buzzing, with consumption soaring 16.5 per cent in 2023, according to IWSR Drinks Market Analysis. While bog-standard vodka still dominates with 94 per cent market share, the fancy stuff is growing at a cracking pace—super-premium vodka swelled by 19.6 per cent between 2022 and 2023.

    “Globally, craft spirits are having a moment, with flavoured concoctions leading the charge in premium innovations,” says Tilaknagar Industries chairman & managing director  Amit Dahanukar. “India is fast catching up, with younger consumers and trendy high-energy urban bars embracing colourful, Instagrammable cocktails. The global shift toward premiumisation and flavored vodkas bodes well for the Amara.”

    The debutante, which will square off against posh global vodka brands, is a lavish blend of five-times distilled spirits made from Bangalore blue grapes and rice grains from India’s Deccan Plateau. The rosy-hued spirit is infused with a garden party of ingredients—strawberries, passion fruit, peaches, citrus, rose petals, lotus and cherry blossoms—and filtered through pink rubies for extra swank.

    Founded by Aditya Aggarwal, Riddhi Aggarwal, Sapna Aggarwal and Jai Chopra, Spaceman Spirits Lab is renowned for pushing boundaries in the craft spirits industry.

    “India is experiencing a post-Covid drinking renaissance,” says Spaceman Spirits Lab founder & managing director Aditya Aggarwal. “Consumers are seeking elevated experiences, occasion-driven consumption, unique flavours, and ultra-premium-quality spirits. With Amara, we’re bringing craftsmanship and innovation into a category that is ripe for disruption.”

    This pink concoction won’t come cheap—a 750ml decanter will set punters back between Rs 2,500 and Rs 4,500, depending on local taxes. It’ll initially be available in premium outlets across Goa, Maharashtra, Karnataka, Haryana, Delhi and Rajasthan, before swanning off to international markets including duty-free shops, UAE, UK and Singapore in the latter half of FY26.

    Tilaknagar had already shown its fondness for Spaceman last September, announcing a follow-on investment of Rs 13.15 crore that would boost its stake to 20 per cent. With this latest move, the venerable liquor merchant appears determined to paint the town pink.

  • Bhawna Rao opens flagship store, redefining luxury with bespoke couture

    Bhawna Rao opens flagship store, redefining luxury with bespoke couture

    MUMBAI: Bhawna Rao has unveiled its flagship store in Chattarpur, offering a refined shopping experience for those who appreciate elegance with a personal touch. More than just a retail space, the boutique blends intricate craftsmanship with modern luxury in an intimate, immersive setting.

    Inspired by Baroque architecture, the store’s interiors feature grand French columns, graceful archways, and a soft, ethereal ambience. Delicate music and soothing fragrances enhance the experience, making each visit as indulgent as the couture on display.

    What sets this boutique apart is its bespoke approach. Exclusive fittings, one-on-one consultations, and couture designed to celebrate individuality transform shopping into a personalised journey. Customers are invited to explore a collection that balances opulence with comfort, showcasing fine fabrics that feel as luxurious as they look.

    Film star Nushrratt Bharuccha arrived in a dazzling Rao creation, embodying contemporary regal charm.

    Speaking about this new milestone, Rao shared, “I wanted to create a space where women could enjoy a curated, luxurious experience that is both personal and comfortable. Every detail, from the ambience to the service, is designed to make each visit feel truly special. Our designs are crafted for extraordinary occasions, and this boutique reflects that same sense of celebration.”

    Since its inception in 2016, Rao has become synonymous with refined craftsmanship and contemporary couture. This flagship store marks a new phase for the brand, with aspirations to extend its presence across India and beyond.

  • Splash alert as Aqua Imagicaa makes a wave in Indore with grand opening

    Splash alert as Aqua Imagicaa makes a wave in Indore with grand opening

    MUMBAI: Indore is about to get a whole lot wetter and wilder! Aqua Imagicaa Water Park has officially opened its doors in the heart of Madhya Pradesh, bringing world-class water attractions to the region. Nestled just 20 minutes from Indore and Ujjain, this sprawling 18-acre aqua wonderland promises to be the ultimate summer escape for thrill-seekers and families alike.

    The launch marks a major milestone for Imagicaaworld Entertainment Limited, reinforcing its position as a leading player in India’s leisure and entertainment landscape. Following the roaring success of Aqua Imagicaa Surat, which debuted in March 2023, the brand is making a splash in central India, expanding its portfolio to eight parks nationwide.

    Imagicaaworld Entertainment Limited managing director Jai Malpani shared, “We are excited to expand Aqua Imagicaa’s presence with our second park in Indore making it the biggest water park in Madhya Pradesh and the 5 th water park in our portfiolio. This expansion increases our park count to 8 parks and brings us closer to our consumers and meets the increasing demand fior quality water parks in India. As we continue to add one new park each year, Aqua Imagicaa Indore marks another step in fiulfiilling our promise to bring new, unique entertainment destinations across the country. This aligns with the company’s vision to provide top-tier entertainment experiences to dififierent catchments across India, fiurther solidifiying the company’s position as a leader in the country’s growing leisure and entertainment landscape”.

    With 20 exhilarating rides, Aqua Imagicaa Indore is set to be Madhya Pradesh’s largest water park. From adrenaline-pumping slides to relaxing wave pools, the park caters to every kind of visitor, whether they crave heart-racing thrills or a laid-back aquatic retreat.

  • India’s fizzy nostalgia pops back onto global shelves

    India’s fizzy nostalgia pops back onto global shelves

    MUMBAI: India’s beloved Goli Soda, a drink once pushed to extinction’s edge by multinational beverage behemoths, is enjoying a sparkling resurrection on the global stage. Rebranded as “Goli Pop Soda” and backed by the Agricultural and Processed Food Products Export Development Authority (APEDA), this fizzy blast from the past is bubbling up in international markets with unexpected vigour.

    The humble drink—whose name derives from the glass marble that seals the bottle and creates its signature pop—has already fizzed its way into shopping trolleys across America, Britain, continental Europe and the Gulf states. A strategic coupling with Fair Exports India has secured prominent shelf space in Lulu Hypermarket, the Gulf’s retail colossus, where thousands of bottles now tempt shoppers seeking exotic refreshment.

    In Britain, where colonial nostalgia meets multicultural curiosity, Goli Pop Soda has become something of a cultural phenomenon. The beverage has struck a chord with consumers thirsty for authenticity—or at least the appearance of it—in an age of manufactured experiences.

    What distinguishes this carbonated comeback kid from lesser soft drinks is its ingenious packaging, featuring a pop opener that delivers the satisfying release of pressure that generations of Indian drinkers recall with misty-eyed fondness. This marriage of tradition and modern marketing has transformed a humble street drink into an international conversation piece.

    The official global launch on 4 February  was celebrated with appropriate pomp and circumstance, as officials from APEDA joined forces with leading agri and processed food exporter ABNN for a flag-off ceremony that verged on the theatrical. The gathering served as a fizzy reminder of India’s determination to bottle and export its cultural heritage alongside its agricultural products.

    Further cementing its international credentials, Goli Pop Soda made a splash at London’s International Food & Drink Event from 17-19 March, where it stood shoulder-to-shoulder with global brands despite its relatively modest origins. The exhibition served as a platform for Indian entrepreneurs to court international buyers, many of whom were experiencing the distinctive pop and fizz for the first time.

    As multinational beverage companies watch, this plucky Indian upstart is demonstrating that homegrown flavours can indeed compete with international heavyweights. In the increasingly crowded global beverage market, Goli Pop Soda has found its niche by offering something these giants cannot—authentic nostalgia from the subcontinent, bottled for export.

    For APEDA, the success represents more than just sales figures; it’s a carbonated case study in how traditional Indian products can be repackaged for global consumption without losing their essential character. Whether this effervescent experiment will maintain its fizz in international markets remains to be seen, but for now, the world appears to be raising a Goli to India’s beverage heritage.

  • Ola charges ahead with S1 gen 3 deliveries across India

    Ola charges ahead with S1 gen 3 deliveries across India

    MUMBAI: Ola Electric is shifting gears in India’s EV revolution, officially rolling out deliveries for its much-anticipated S1 Gen 3 scooter lineup. The latest models S1 Pro plus, S1 Pro, and S1 X are now hitting the streets, bringing faster speeds, longer range, and smarter technology to riders across the country.

    With 20 per cent more peak power, a 20 per cent increase in range, and an 11 per cent reduction in costs compared to Gen 2, Ola’s Gen 3 scooters mark a major leap in performance. Featuring a mid-drive motor, chain drive system, and an integrated Motor Control Unit (MCU), the lineup is engineered for superior efficiency and reliability. Additionally, Ola has introduced the industry-first dual ABS (Anti-lock Braking System) and patented brake-by-wire technology, optimising braking efficiency and safety.

    Ola spokesperson for Ola Electric said, “The overwhelming response to our S1 Gen 3 scooters reaffirms our commitment to accelerating India’s transition to electric mobility. We’re excited for our customers to experience the superior performance, enhanced safety features, and improved efficiency that the Gen 3 portfolio offers.”  

    S1 Pro is leading the charge, the S1 Pro plus (5.3kWh & 4kWh) boasts a 13kW motor with top speeds of 141 km/h and 128 km/h, respectively. The 5.3kWh version offers a range of 320km, while the 4kWh model delivers 242km. Riders can switch between four riding modes Hyper, Sport, Normal, and Eco while enjoying added safety features like dual ABS and disc brakes.

    S1 Pro is powered by an 11kW motor, the 4kWh and 3kWh variants reach top speeds of 125 km/h and 117 km/h, offering a range of 242km and 176km, respectively. These scooters feature single ABS, dual disc brakes, and four riding modes for a custom riding experience.

    S1 X plus & S1 X is designed for affordability without compromising on performance, the S1 X plus sports a 4kWh battery with a top speed of 125 km/h and a range of 242km. The S1 X is available in 4kWh, 3kWh, and 2kWh versions, delivering speeds up to 123 km/h, 115 km/h, and 101 km/h, respectively.

    Ola Electric is not just stopping at scooters. The brand recently entered the EV motorcycle segment with the Roadster X series, priced between Rs 74,999 and Rs 1,54,999. The top-tier Roadster X plus (9.1kWh) boasts a record-breaking range of 501km per charge, setting new benchmarks in the Indian EV space.

    As Ola Electric powers ahead with innovation and accessibility, its Gen 3 scooters and Roadster X series are set to redefine electric mobility for Indian consumers. With cutting-edge performance, safety-first technology, and stylish designs, the future of two-wheelers is here and it’s electric. 
     

  • Shoaib Akhtar fires back at Virender Sehwag with witty dig in Myntra Fwd banter

    Shoaib Akhtar fires back at Virender Sehwag with witty dig in Myntra Fwd banter

    MUMBAI: Former Pakistani speedster Shoaib Akhtar has reignited his cheeky rivalry with Virender Sehwag in a hilariously sharp Instagram reel that’s got social media buzzing.

    The video, a response to Myntra Fwd’s latest campaign featuring Sehwag, sees Akhtar mockingly rolling his eyes at the Indian opener’s relentless mention of his famous triple century. With a mischievous grin, Akhtar suggests Sehwag deserves a Guinness World Record for bringing it up so frequently.

    Not one to be outdone, Akhtar throws in a playful reminder of his own legacy the record for the fastest delivery in cricket history adding a dash of swagger to the friendly jab.

    The reel, packed with Akhtar’s signature humour, has quickly gained traction, drawing reactions from cricket fans and celebrities alike. The lighthearted exchange between the two legends has once again proven their on-field rivalry still makes for top-tier entertainment.

     

     

  • Magnum to debut a luxurious new flavour at Lakme Fashion Week x FDCI

    Magnum to debut a luxurious new flavour at Lakme Fashion Week x FDCI

    MUMBAI: Magnum, is set to create a stir at Lakmē Fashion Week x FDCI with the unveiling of its newest indulgent flavour. Taking place from 26 to 30 March 2025 at the Jio World Convention Centre, the brand promises a lavish celebration of fashion, luxury, and pleasure.

    Bringing its signature chocolate dipping bar to the prestigious event, Magnum will treat guests to an array of decadent experiences. The highlight of the celebration will be the Magnum party, an exclusive evening of glamour and indulgence, attended by the crème de la crème of the fashion industry.

    Indian designers Falguni Shane Peacock, Amit Aggarwal, and Shantnu Nikhil will craft bespoke Magnum bars inspired by their signature styles. Each creation will reflect their distinctive design aesthetic, elevating the ice cream into a work of edible art.

    Magnum will introduce a limited-edition candle collection in collaboration with designer Ritika Mirchandani. The candles, inspired by the brand’s signature flavours, will capture the essence of indulgence through scent, offering a multi-sensory experience that extends beyond taste.

    HUL head of ice cream business Toloy Tanridagli said, marking 25 years of Lakmē Fashion Week. “We are proud to be part of this landmark celebration, bringing new levels of luxury and pleasure to the Indian market. From the exclusive party to creative collaborations, we aim to offer unforgettable experiences that blend taste with fashion.”

  • Marico’s Jalashay creates over 400 crore litres of water potential nationwide

    Marico’s Jalashay creates over 400 crore litres of water potential nationwide

    MUMBAI: Water is life, and Marico Limited is making sure every drop counts. On World Water Day, the leading FMCG giant reaffirmed its commitment to sustainability by announcing that its Jalashay programme has created over 400 crores plus litres of water potential across Maharashtra, Tamil Nadu, and Gujarat by the end of FY25. With over 1,200 water harvesting structures and micro-irrigation systems across 230 plus acres, Marico is not just conserving water it’s reshaping communities.

    From drought-prone villages to government-designated aspirational districts, Marico’s Jalashay programme is making waves in water conservation. In Maharashtra’s Jalgaon, rainwater harvesting and infrastructure development have replenished water supplies, bringing much-needed relief to drought-hit areas. In Pondicherry, the initiative promotes rooftop rainwater harvesting and greywater treatment, ensuring sustainable water use in households and schools. Meanwhile, in Gujarat’s Dahod, Marico has constructed new water harvesting structures and carried out de-siltation of existing check dams, strengthening the region’s resilience against water scarcity and securing a sustainable water future for local communities.  

    To maximise efficiency, Marico has teamed up with ACWADAM, a leader in groundwater assessment, to develop a data-driven, scientific water management strategy. The company is also encouraging crop diversification to reduce reliance on water-intensive farming while promoting drip irrigation, green energy use, and water-resilient cropping techniques.

    Commenting about the programme on World Water Day Marico Limited chief legal officer group general counsel, and secretary of the CSR committee Amit Bhasin said, “We are committed to embedding water stewardship into our business strategy, recognizing the critical role it plays in ensuring a sustainable future. Our Jalashay programme is designed to address the complex water challenges faced by our communities and we are proud of the progress we have made so far. Taking this a step forward, we will continue to collaborate with stakeholders to drive meaningful impact and create a water availability for all.”  

    Under the Jalashay Jal Samrudhi project, Marico’s community-driven interventions have significantly improved water resource management, leading to enhanced agricultural productivity with assured irrigation that boosts crop yields. The initiative has also reduced dependency on erratic monsoons, providing farmers with greater income stability and securing their livelihoods. Additionally, by preventing soil erosion and preserving fertility, the project has contributed to better soil health, ensuring long-term sustainability for farming communities.  

    By aligning with global Sustainable Development Goals (SDGs), including Clean Water & Sanitation (SDG 6) and Responsible Consumption & Production (SDG 12), Marico is proving that corporate responsibility can create lasting environmental and social change.

  • Farah Khan and Sufi Motiwala add a festive twist to fashion in Myntra’s Iftar campaign

    Farah Khan and Sufi Motiwala add a festive twist to fashion in Myntra’s Iftar campaign

    MUMBAI: Myntra has unveiled its latest campaign, Jashn-e-Iftar, turning a fashion duel into a festive extravaganza. The campaign stars film choreographer Farah Khan and fashion critic Sufi Motiwala in a lively qawwali showdown, bringing together humour, style, and the spirit of celebration.

    Set against the backdrop of an elegant Iftar gathering, the film opens with Sufi taking the stage, dishing out his signature sharp-witted fashion critiques. Just as he delivers his verdict, Farah steps in, playfully countering him with her own qawwali-style verses. What begins as a battle of wits soon transforms into a joyful celebration of personal style, highlighting the fun and freedom of festive dressing.

    Myntra director of brand & digital marketing Abhishek Gour shared, “Festivals are all about expressing yourself with confidence, and this campaign captures that essence perfectly. With our extensive range of ethnic wear, luxury gifts, and home décor, we make it easy for everyone to embrace the festive spirit in style.”

    Farah added, “Festivals bring people together, and what better way to celebrate than with fashion and fun? This campaign perfectly captures the joy of dressing up, making a statement, and creating memories.”

    Sufi remarked, “Fashion is meant to be expressive and bold. This campaign flips the script on my usual critiques, making it a playful and entertaining celebration of personal style. Working with Farah was an absolute delight.” 
    The creative minds at toaster India brought the campaign to life, with chief creative officer Ira G describing the concept as a beautiful blend of banter and tradition.

    The campaign showcases Myntra’s curated selection of ethnic fashion, luxurious gifting options, and elegant home décor, making it the go-to destination for festive shopping this season.