Category: Marketing

Philips brings ‘Sleep Saviour’ to snooze-starved India, no yawns allowed

MUMBAI: Let’s face it-a good night’s sleep is the new luxury. And with over 104 million Indians battling Obstructive Sleep Apnea (OSA), according to AIIMS, the country has a serious sleep crisis on its hands. Cue Philips India, which is now slipping into saviour mode with its new nationwide campaign: Sleep Saviour.

Launched earlier this month, the campaign is Philips’ latest move to awaken India to the importance of sleep health-minus the snore-inducing jargon. The tech and healthcare giant is partnering with channel players and pharmacy chains across the country to help patients access sleep therapy on their own turf, especially those in tier two and tier three cities.

‘Sleep Saviour’ puts boots on the ground where they matter most: local chemists, trusted physicians, and even corner pharmacies that often double as lifelines in underserved areas. With FDA-approved wearable devices now making OSA screening more accessible, Philips plans to catch more patients before they fall through the cracks.

India’s growing problem with poor sleep quality isn’t just a wellness woe; it’s a full-blown public health concern. Yet, not every snorer in Bhopal or Bhagalpur has access to a top-tier sleep clinic. Philips is betting big that if the mountain can’t come to the med-tech, the med-tech should show up at the chemist with a solution.

Sleep might be for the weak, but the Sleep Saviour campaign is here to prove it’s also for the wise.

March 25, 2025
Raymond turns 100 in style, raises the bar with The Chairman’s Collection

MUMBAI: They say style never ages—clearly, neither does Raymond. The 100-year-old titan of Indian menswear just toasted its centennial with a bash that screamed old-world charm meets modern majesty. On 25 March 2025, under the golden hues of a champagne sundowner at The Atelier, Raymond dropped the curtain on its pièce de résistance: The Chairman’s Collection.

The evening, curated by luxury doyenne Nisha JamVwal, was less launch and more theatrical spectacle. Picture five dapper models strutting through Mumbai’s glitterati in silk shirts and velvety bandhgalas so rich they could pay your rent. Add an art installation dedicated to the regal bandhgala and you’ve got a tribute not just to tailoring—but to time itself.

“This is a milestone year for Raymond, and this limited edition of The Chairman’s Collection is our tribute to India’s rich heritage and craftsmanship. This impeccably styled collection – ranging from silk shirts to bandhgalas – exudes elegance and style, hallmarks of Raymond. As a homegrown Indian brand loved by millions, Raymond has crafted menswear offerings across price points for all occasions,” said Raymond Lifestyle Ltd chairman Gautam Singhania.

JamVwal, whose taste rarely misses a beat, added, “The grandeur and flamboyance of every piece were so striking that I was excited to showcase them to the city’s glitterati! I could see Gautam Singhania’s passion for perfection and artistic excellence reflected in the collection.”

The collection, which spans Raymond Ready-to-Wear, Park Avenue, and Ethnix by Raymond, offers a lush spread of opulence: silk shirts embroidered in gold and silver, bandhgalas channeling Baroque drama, and tuxedos sharp enough to cut through small talk at any gala. Think deep jewel-toned velvets, sculpted silhouettes, and enough zari to blind your Instagram followers.

The evening closed on a high note, with the audience sipping bubbly and basking in what can only be called India’s answer to Savile Row swagger. The Chairman’s Collection will soon hit select Raymond stores—and if the preview was any indication, men’s wardrobes are about to get a serious upgrade.

March 25, 2025
Yokohama India launches No-Cost EMI plan for premium tyres

MUMBAI:Yokohama India has launched the Easy Drive No-Cost EMI scheme, making premium tyre upgrades more affordable for SUV and premium car owners. This initiative follows the company’s recent commencement of 20-inch tyre production in India.

To enhance accessibility, Yokohama India has partnered with Bajaj Finance Ltd. (BFL). Under this programme, customers can purchase 17-inch and larger tyres with a six-month no-cost EMI, starting from Rs 1,807 per month.

“The premiumization of India’s passenger car market is reshaping tyre preferences. Over a quarter of new vehicles now come equipped with 17-inch and above tyres, making larger, high-performance tyres essential for better handling, comfort, and safety,” said Yokohama India head of marketing Gaurav Mahajan. He further added, “By making premium tyres more accessible, we take another step forward in reinforcing our position as a brand that helps consumers get more from their motoring lifestyle.”

With this scheme, motorists can upgrade to Yokohama’s Advan, Geolandar, and Bluearth series tyres without any immediate financial burden. The Easy Drive EMI facility is available at Yokohama Club Network (YCN) stores and select key retail partners across India.

March 25, 2025
Bajaj Finserv Healthcare Fund: How megatrends and defensive investments can help navigate market crashes

Healthcare-related sectors can offer varied growth opportunities to investors because it blends both defensive and cyclical elements. Defensive stocks, such as pharmaceuticals and healthcare facilities, tend to see lower downside risk during economic downturns, as people continue to spend on essential medical needs. On the other hand, certain healthcare segments, like elective procedures and wellness products, show cyclical patterns and are influenced by economic conditions. This combination provides the potential to mitigate volatility risk while still allowing for growth during market upswings.

It is this balance that the Bajaj Finserv Healthcare Fund seeks to capture. The fund seeks to offer long-term growth potential and the ability to navigate market ups and downs through its forward-looking megatrends strategy.

The megatrends shaping healthcare investing

Megatrends are large-scale, long-term forces that shape societies, economies, industries, and cultures over decades. They can influence how people live, work, and interact. Unlike short-term trends or fads, megatrends evolve gradually but have significant and lasting effects.

The Bajaj Finserv Healthcare Fund follows such a megatrend-driven approach. The thematic equity fund invests in pharma, healthcare and allied companies. By focusing on major regulatory, economic, demographic, and social changes in these spaces, the fund seeks to invest in companies that could benefit from these structural shifts. Here are some of the megatrends that the fund focuses on:

. Regulatory megatrends: Governments across the world, including India, are increasing their focus on healthcare policies, insurance penetration, and drug pricing regulations. The push for affordable healthcare and evolving compliance norms can create new opportunities for companies that can adapt to these changes.

. Economic megatrends: Rising income levels, higher disposable income, and increasing healthcare spending are contributing to the growth of healthcare and allied sectors. The shift towards premium healthcare services and investment in healthcare infrastructure can drive demand across different healthcare segments.

. Demographic megatrends: India’s growing population, rising life expectancy, and increasing awareness of lifestyle diseases such as diabetes and heart conditions are driving of healthcare demand. An ageing population is expected to need more medical care, diagnostic services, and long-term treatment options, creating sustained opportunities in healthcare-linked sectors.

. Social megatrends: Awareness about health and wellness is increasing among Indian consumers. More people are seeking preventive healthcare, adopting healthier lifestyles, and investing in wellness solutions. The demand for organic nutraceuticals, fitness products, and traditional medicine is on the rise, creating new investment opportunities.

Opportunities across sectors

As India’s healthcare and related industries evolve, here are the sectors that can potentially offer long-term growth opportunities:

. Pharmaceuticals: The Indian pharmaceutical industry has been on a growth trajectory. The country positions itself as the ‘pharmacy of the world’, supplying medicines to both domestic and international markets. The government is also taking policy measures to encourage innovation and research and development in this space.

. Hospitals and healthcare facilities: Expanding healthcare infrastructure, growing medical tourism, and the rise of corporate hospital chains are creating growth opportunities. Medical infrastructure in India is growing, but there is significant scope for further expansion and increased rural penetration of quality healthcare. These can create long-term growth opportunities.

. Health insurance: The demand for health insurance is growing, but the sector remains underpenetrated. Government initiatives and private sector participation are expanding insurance coverage, making it an area of opportunity.

. Nutraceuticals: The rising focus on preventive healthcare has fuelled demand for nutraceuticals, including dietary supplements, functional foods, and herbal products. India’s rich tradition of Ayurveda and natural wellness practices provides additional avenues for growth.

. Diagnostic laboratories: The diagnostics sector is expanding, with increased demand for pathology and radiology services. Advanced testing technologies, home sample collection, and digital healthcare solutions are driving growth in this space.

. CRAMS (Contract Research and Manufacturing Services): India has emerged as a hub for pharmaceutical contract research and manufacturing, catering to global pharmaceutical and biotechnology companies. Cost efficiencies, skilled talent, and regulatory compliance make this sector suitable for investments.

Why invest in megatrends?

Megatrend investing offers a strategic approach to capturing long-term growth, diversification, and resilience by focusing on transformative global shifts. Here are some of its advantages:

. Long-term growth potential: Investing in megatrends aligns with structural shifts that may drive sustained growth over decades.

. Early-mover advantage: Identifying trends early can help investors tap into their growth potential before the market wakes up to it.

. Resilience to short-term volatility: Unlike cyclical trends, megatrends are driven by fundamental, lasting changes, enhancing their potential for recovery from economic downturns.

. Exposure to innovation: Investing in megatrends can provide access to cutting-edge technologies and disruptive business models.

. Global growth potential: Megatrends like demographic changes, digital transformation, and climate action are global, offering opportunities in different markets.

By leveraging opportunities created by megatrends, the Bajaj Finserv Healthcare Fund seeks to tap into healthcare-related sectors’ structural growth potential. Investors who find this strategy appealing can consider investing in this fund. You can invest via Systematic Invest Plan (SIP) or lumpsum. Investment options start at Rs. 500 for lumpsum and Rs. 500 and above with minimum 6 instalments in case of SIP.

March 25, 2025
Ensure Comprehensive Protection for Your Bike: Compare and Save on Bike Insurance Today!

If you qualify yourself as a bike enthusiast, your bike is definitely more than just a mode of transport for you. It is your passion, a hobby, and sometimes even your best pal. But have you ever stopped and wondered what would happen if something went wrong?

Whether it is a minor scratch or a major accident, the financial and emotional impact can be overwhelming. This is where the role of bike insurance comes in. It is not only a legal requirement, but a safety net that can save you from a financial burden that comes with peace of mind when you hit the road.

No matter where you use your bike. Be it for daily travel or weekend getaways, safeguarding your bike against unforeseen and unfortunate events like accidents, thefts, natural calamities, etc, is extremely crucial. But with so many options out there, how do you choose the right policy for you? Read on, so that you don’t settle for an inadequate policy or overpay for standard coverage when better options exist.

Understanding Your Needs: Getting Beyond Basic Coverage

Imagine you meet with an unfortunate bike accident where not only someone else’s bike, your bike is damaged too. A third party bike insurancewill only help you cover the costs of damages caused to third party and third party property. In such a case, you will have to bear the repairing expenses all by yourself.

Let’s face it: third-party insurance is the bare minimum. It’s like wearing a helmet without any other protective gear—you’re still exposed to a lot of risk!

Comprehensive bike insurance, on the other hand, is like wearing full protective gear: it covers not just third-party liabilities but also damages to your bike and comes with a lot of added benefits. Imagine, if you wake up one morning to find your bike has been stolen. Without comprehensive insurance, you’d be left with nothing but a police report and zero claim payout amount. But with the right policy, you will receive the predetermined IDV amount in case of insured bike theft.

The Art of Choosing the Adequate Bike Insurance Coverage

So how do you make a choice from several insurers and policies? Which insurance will help you save the most without compromising on safety? Should you buy a third party insurance or a comprehensive one? Let us answer these questions by addressing some factors to choose the right bike insurance policy and save on premium.

.Your Riding Style: If you’re a casual rider who only takes your bike out on weekends, you might not need as much coverage as someone who commutes on a daily basis. IRDAI has recently started to address these dynamic needs and has facilitated various measures such as Tech-based plans, such as Pay as You Drive, Pay How You Drive, etc.

.Your Bike’s Value: Imagine you have purchased your dream high-end bike and take a trip to the mountains. One wrong turn, your bike skids and is totally damaged. What now? If this thought scares you, you must make sure that you not only get a third party bike insurance but have an insurance that fully protects not only others, but you and your bike as well. Comprehensive insurance ensures that you’re covered for the full value of your bike in case of accidents, theft, natural calamities, etc.

.Including Relevant Add-Ons: Did you know over 13,000 two-wheelers were stolen in just two and a half years in Bengaluru? Or cities like Hyderabad are the most accident-prone cities in India…

If these unsettling numbers make your blood run cold and scare you, then you must definitely not just settle for a third party insurance and choose comprehensive protection for your bike. A comprehensive insurance with the most relevant add-ons can protect you from both theft and accident-related damage. Consider what additional features you need to enhance your policy coverage without breaking the bank and give you the best claim settlement amount.

Finding the Best Fit: How to Choose the Right Bike Insurance Cover?

Feeling stuck and overwhelmed with the number of bike insurance policies available? When it comes to purchasing the right bike insurance, it’s easy to feel overwhelmed by all the options available. But, with a little guidance, you can find a policy that fits your needs and saves you money. Here’s how you can do it:

Research your Way: Compare and Buy Two-Wheeler Insurance Online

Checking online reviews is a great place to begin the journey of buying a bike insurance policy. You can compare several plans offered by different insurers and choose the best policy that fits your budget using any aggregator website. Here you can compare premiums and features side by side, and also can see what other customers have to say about different insurers. It’s like asking friends for recommendations, but on a much larger scale. Apart from what others say, it is highly recommended to also check what all you need to protect and cover.

Hunt for Savings: Explore Discounts and Offers

Who doesn’t love saving money? Many insurers offer discounts that can reduce your premium costs. Some of the most common ways to save money before buying a bike insurance are:

. Invest in Long-term Policies: Opting for a long-term policy can save you from annual premium hikes and ensure continuous coverage without lapses. Moreover, if you are purchasing a new bike in India, it is mandatory to buy a 5+1 bike insurance policy. It offers 5 years TP (third-party) coverage and 1 year OD (own-damage) coverage.

. Install Safety Devices: Installing ARAI approved anti-theft devices can qualify you for additional discounts as you are eventually helping your insurer and reducing the risk of theft. You’ll be protecting your bike and saving on insurance premium.

. Maintain a Good Driving Record: Maintaining a good driving record can earn you a No Claim Bonus (NCB), which can help you reduce your premium by up to 50% over time. It’s a reward for being a responsible rider and having no claims in a policy year.

Renew Online for Convenience: Stay Compliant and Save Time

Renewing your policy online is quick and easy. It ensures you stay legally compliant and avoids potential penalties and premium hikes due to policy lapses. Most insurers offer seamless online renewal processes that can be completed in just a few minutes.

Use the Power of Comparison Tools: Evaluate Policies with Ease

Imagine being able to quickly compare policies and see which one provides the most comprehensive coverage for your bike’s age and usage that too at the best price. This is where a tool will come handy.

Comparison tools such as bike insurance premium calculator, can be incredibly useful for evaluating estimated premium cost for a particular bike model based on your specific needs. Buying bike insurance online will help you compare and see which policy offers the best value for your money. You must consider factors like coverage, inclusions, exclusions, premium costs, and add-on options. Therefore, comparing various policies is the easiest way to make an informed decision.

Here is what to compare to buy the right bike insurance:

. Coverage Type: Decide between comprehensive, third-party, and standalone own-damage policies based on your needs. Comprehensive policies offer the most protection, covering both third-party liabilities and damages to your bike at a decent amount.

. Premium Costs: Check and compare the premium costs of various insurers to find the best deal and the best coverage.

. Add-Ons Benefits: A comprehensive bike insurance provides all-round protection and better coverage using additional covers like zero depreciation cover, engine protection cover, and roadside assistance cover. These can enhance your policy scope even if they come at a little extra premium.

. Claim Settlement Ratio: Look for insurers with high claim settlement ratios, as they indicate reliability in processing claims.

. Network Garages: Check the number of cashless garages available in your location with each insurer for convenient repairs.

The Bottom Line: Protect Your Bike, Your Money, and Yourself!!!

In the end, bike insurance is about more than just complying with the law; it’s about protecting your financial well-being and enjoying your rides without worry. So, take a few minutes today to review your policy and make sure you have the coverage you need. Trust your wallet, your sanity, and thank us later.

March 25, 2025
EaseMyTrip takes flight with charter deal

MUMBAI: EaseMyTrip.com, one of India’s leading online travel platforms, is spreading its wings. The board has given in-principle approval to acquire a 49 per cent stake in Big Charter, a key player in India’s charter aviation sector.

This sky-high ambition marks EaseMyTrip’s first major foray into the rapidly expanding charter and non-scheduled aviation market, enabling the company to offer more bespoke, premium and flexible air travel options.

India’s charter aviation industry, currently valued at approximately $650.5 million, is projected to soar to $1.14 billion by 2033. This growth is expected to be fuelled by increasing demand for regional connectivity, corporate travel and private flying. Globally, the sector is experiencing exceptional turbulence—the good kind—with projections indicating a market value exceeding $33 billion by 2033.

The proposed acquisition strengthens EaseMyTrip’s position as a comprehensive travel provider, enabling the company to capitalize on high-margin segments. As corporate clients, high-net-worth individuals and event travellers increasingly charter their own course through the skies, EaseMyTrip is positioning itself to cash in on the trend.

By integrating its cutting-edge technology into Big Charter’s existing operations, the company aims to make the booking process smoother than a first-class landing.

Big Charter has established itself as a leader in regional connectivity, serving clients across India. In FY 2023-24, the company generated Rs 128.75 crore (approximately $15.5 million) in revenue, with significant growth potential as demand for regional and charter services continues to climb.

EaseMyTrip chairman & founder Nishant Pitti said: “This partnership is a crucial step toward making charter air travel more accessible across India. By combining EaseMyTrip’s cutting-edge technology with Big Charter’s established expertise, we are poised to revolutionise the way air travel is experienced. The integration of their non-scheduled operator permit (NSOP) operations will allow us to cater to a wider range of premium customers, further solidifying our commitment to driving the growth of India’s charter aviation market.”

Big Charter director Sanjay Mandavia is equally pleased about the deal. “Partnering with EaseMyTrip marks a transformative moment for us. Leveraging EaseMyTrip’s technological expertise and vast customer base will accelerate our growth, expand our reach, and enhance the efficiency of our services,” he notes. “Together, we are positioned to offer a more accessible and seamless travel experience, strengthening our mission to provide affordable, reliable, and high-quality travel options across India.”

With this strategic acquisition, EaseMyTrip is set to become a formidable player in the Indian charter aviation market, offering an expansive suite of travel services. This move not only positions the company for long-term growth but also contributes to bringing accessible and flexible air travel options to more people across the country—ensuring that the sky is certainly not the limit.

March 24, 2025
Mcdonald’s India introduces Korean-inspired menu for a limited time

MUMBAI: Mcdonald’s India (west and south), operated by Westlife Foodworld, is bringing a Korean twist to its menu with a limited-time range of burgers, sides, and beverages. Inspired by the growing popularity of Korean culture in India, this special menu allows customers to enjoy bold, authentic flavours—one bite at a time.

Starting at just Rs 69, the new range lets customers ‘Make it Korean’ with favourites like the Korean Mcaloo Tikki Burger, Korean Chicken Surprise, Korean Mcspicy Chicken, Korean Mcspicy Paneer Burger, and Korean Mcegg Burger.

Adding to the experience, Mcdonald’s India has introduced a Korean Spice Mix, giving a new Shake-Shake twist to Fries, Chicken Mcnuggets, and Mcspicy Chicken Wings (available in south India). The menu also features the refreshing Korean Yuzu-Pop, a citrusy drink designed to complement the bold, spicy flavours. Whether casual food lovers or dedicated Korean culture fans, customers can enjoy a unique take on classic Mcdonald’s favourites.

“Korean culture has been having a significant impact on Indian consumers, from music and fashion to food. With our new Korean range, we are bringing that authentic experience to life through taste. At Mcdonald’s India (west and South), we have always believed in bringing in new global experiences and hence be relevant to our customers’ ever-evolving tastes and preferences. We believe that the new Korean Range is a bold, flavourful way for fans to enjoy the best of Korea, right here at Mcdonald’s India,” said Mcdonald’s India (west and South) chief marketing officer Arvind RP.

The limited-time menu is available across Mcdonald’s outlets in west and south India. Customers can visit their nearest restaurant or order via Mcdelivery to savour the Korean flavours before they disappear.

March 24, 2025
Tata Soulfull gives tea-time a crunchy twist with no maida rusk

MUMBAI: India’s love for tea-time just got crunchier! Tata Soulfull, a brand known for its wholesome millet-based snacks, has launched Tata Soulfull No Maida Rusk, offering a healthier take on the classic rusk without compromising on taste. The brand’s latest campaign, featuring acclaimed actor Manoj Bajpayee, celebrates the uniquely personal ways Indians enjoy their chai with the tagline ‘Har chai ko apni chai banaye’.

While rusks have been a tea-time staple for generations, most conventional options contain maida (refined flour), something health-conscious consumers are increasingly looking to avoid. Tata Soulfull no maida rusk, available in elaichi and butter flavours, stays crunchy even after dipping, making it a wholesome yet indulgent companion for every cup of chai.

At the heart of the campaign is a witty TVC, where Manoj Bajpayee adds his signature charm to a formal tea setting, breaking away from the stiff etiquette to enjoy a true kadak chai moment. His grounded and relatable persona perfectly embodies the high-quality yet truly desi essence of Tata Soulfull No Maida Rusk.

The Womb CCO Suyash Khabya said, “Who doesn’t want to have Tea with the Queen at the Buckingham Palace? But unki chai boring hai, bland hai. So that’s where we got Manoj to pull out Tata Rusk and enjoy his tea. The setting is bizarre. The humour is subtle, the brand integration is perfect. It’s simple, yet unignorable. Everyone from UP to Bihar to even Mumbai would love to be in front of the British Queen and show her our way of doing things. Hum jaise hai, waise hai!”

Commenting on the campaign, actor Manoj Bajpayee said, “I’ve always believed that a good cup of tea deserves the perfect companion. Tata Soulfull’s No Maida Rusk brings just that a crunchy, flavorful treat without the compromise of maida. This product redefines chai-time rituals, offering a wholesome yet indulgent option for tea lovers like me. It’s exciting to be part of a campaign that blends humor, tradition, and innovation. With Tata Soulfull No Maida Rusk, every chai moment truly becomes your own.”

Currently available in North, East, and Central India, Tata Soulfull No Maida Rusk will soon make its way to other regions. The campaign will be amplified across TV, OTT, social media, and on-ground activations, ensuring that tea lovers across the country get a taste of this crunchy, guilt-free delight.

March 24, 2025
A new coat of paint: HIL rebrands as BirlaNu Ltd

MUMBAI: One of India’s heavyweight building materials suppliers is having a makeover. HIL Ltd, part of the $3 billion CK Birla Group, has swapped its workmanlike moniker for the snappier BirlaNu Ltd the company announced on Monday.

The rebranding isn’t just cosmetic—it’s meant to cement the firm’s position in the global construction materials market. With 32 manufacturing facilities across India and Europe, and customers in more than 80 countries, BirlaNu appears to be building quite the empire.

“Our new identity, BirlaNu reflects who we are at our core—a company who is always pushing forward,” declares president of the newly christened outfit Avanti Birla. “We’re in this business because we believe in quality, innovation and making things that last.”

Birla, laying it on with a trowel, added: “Whether it’s creating better materials, improving sustainability, or bringing fresh ideas to construction, we’re here crafting innovative buildings and structures that stand the test of time.”

The company has been busy mixing up its business portfolio. Managing director & chief executive Akshat Seth highlighted that BirlaNu has introduced organic based stabilisers in UPVC pipe manufacturing—”an industry first in India, eliminating heavy metals.”

Not content with mere pipes, the firm has also “doubled our AAC block capacity in Chennai to four lakh cubic meters per year, making it one of the country’s largest facilities,” Seth disclosed.

In a move that will floor competitors, BirlaNu is bringing its “global premium flooring brand Parador to India,” marking its thrust into the home and interiors space.

The rebrand appears to be more than just window dressing. With “integrity, collaboration and excellence at its core,” BirlaNu is clearly hoping its new identity will provide solid foundations for future growth.

Whether this fresh lick of paint will help the firm nail its ambitious expansion plans remains to be seen. But one thing’s for certain: the company formerly known as HIL is determined not to hit the wall.

March 24, 2025
OLX India named most trusted internet classified brand in TRA report 2025

MUMBAI: OLX India has been named the Most Trusted Internet Classified Brand in the TRA (Trust Research Advisory) Brand Trust Report 2025. This recognition reflects OLX India’s ongoing commitment to offering a secure, transparent, and user-friendly experience for millions of buyers and sellers nationwide.

With India’s annual shoppers expected to reach 425 million by 2027, according to a statista report, trust in online marketplaces is more crucial than ever in shaping the digital economy.

TRA Research, has been conducting this study for over two decades in partnership with a renowned Indian statistical institute. The report evaluates brands across industries based on a nationwide consumer buying intention survey.

As a key player in the online classifieds sector, OLX India prioritises customer trust by implementing stringent safety measures, seamless transactions, and a tech-driven platform designed for ease of use.

To bolster platform security, OLX employs a multi-layered approach that includes buyer and seller verification, real-time monitoring of user activity, and active feedback mechanisms. Collaborating closely with law enforcement agencies, OLX ensures a safe and reliable experience for all users.

“Trust is paramount for OLX India, and being recognised as the Most Trusted Internet Classified Brand by TRA Research is an honour. This achievement will reaffirm our commitment to being a safe, seamless, and transparent platform for millions of buyers and sellers across the country,” said OLX India CBO (Autos) Siddharth Agrawal.

TRA Research CEO N. Chandramouli stated, “OLX India’s recognition as the Most Trusted Internet Classified Brand highlights the platform’s strong credibility among users. Trust is built over time through consistent reliability and user-centricity, and OLX India has successfully established itself as a dependable marketplace for millions.”

OLX India’s inclusion in TRA’s Brand Trust Report 2025 reinforces its strong presence in the online classifieds market. As the platform continues to evolve, it remains focused on strengthening user trust, enhancing safety standards, and delivering a seamless experience for buyers and sellers across India.

March 24, 2025