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Category: Marketing

  • ITC Masterchef Creations and RCB serve up the ultimate match-day feast for IPL 2025

    ITC Masterchef Creations and RCB serve up the ultimate match-day feast for IPL 2025

    MUMBAI: As IPL 2025 gears up, ITC Masterchef Creations returns as the official gourmet food partner for Royal Challengers Bangalore (RCB) for the third year in a row, bringing match-day dining to a whole new level. This season, the collaboration introduces a delectable, elevated food experience with the launch of ‘The Royal Platter’ a gourmet twist on traditional match snacks.

    This innovative platter offers an indulgent yet refined approach to stadium food. Featuring fire-grilled, slow-marinated kebabs, it’s designed to keep fans satisfied without the greasy overload.  ‘The Royal Platter’ includes a mix of smoky, succulent kebabs such as Chicken Tangdi, Murgh Malai Tikka, Chandi Tikka, and the vegetarian-friendly Veg Galouti and Paneer Dhungar, served with tangy mint chutney and masala onions.

    For the ultimate culinary experience, fans can also savour Pav Burgers, onion Kulcha Dabeli, and crunchy Mini Samosas, along with refreshing beverages like Jamun Kala Khatta, Masala Shikanji, and Guava Chilli Juice.

    “Every IPL season, we push the envelope on match-day snacking, and this year, we’re bringing an all-new gourmet range to the table,” said ITC Masterchef Creations. “ ‘The Royal Platter’ redefines what fans can expect from stadium food, offering indulgence with sophistication, just like the game itself.” 

  • Bhilwara Sur Sangam tunes up for twelfth year, promising classical music gold

    Bhilwara Sur Sangam tunes up for twelfth year, promising classical music gold

    MUMBAI: Delhi’s Kamani Auditorium is gearing up for a musical event, as the 12th edition of Bhilwara Sur Sangam rolls into town on 2-3 April 2025. LNJ Bhilwara group is pulling out all the stops for this annual classical music fest, promising two nights of pure, unadulterated musical magic.

    Forget your pop divas and rock gods, this is a celebration of India’s rich classical heritage, featuring a line-up that’ll have even the most tone-deaf listener  tapping their feet. Day one kicks off with Purbayan Chatterjee’s sitar wizardry, followed by the legendary Sajan Mishra and Swaransh Mishra’s vocal prowess. Day two keeps the tempo high with Prattyush Banerjee’s sarod skills and Ulhas Kashalkar’s soulful vocals. It’s a proper symphony of strings and voices.

    LNJ Bhilwara group chairman  Ravi Jhunjhunwala is delighted to be keeping the classical flame alive. “India boasts a wealth of cultural and musical heritage, which is exceptionally diverse and has evolved over centuries. Through Bhilwara Sur Sangam, the LNJ Bhilwara Group showcases its commitment, year after year, to preserving and promoting Indian classical music. We are proud to once again bring together some of the most illustrious musical maestros under one roof, continuing our tradition of celebrating the timeless beauty of Indian music and ensuring that it resonates across generations.”

    Bhilwara Sur Sangam, in essence, is a yearly bash for the classical music aficionados, a place where legends and rising stars share the stage. It’s a chance to hear the real deal, the kind of music that’s been passed down through generations.

  • Asian Paints launches Aks-e-Kashmir edition to honour Kashmir’s artistic legacy

    Asian Paints launches Aks-e-Kashmir edition to honour Kashmir’s artistic legacy

    MUMBAI: In a celebration of Kashmir’s rich cultural heritage, Asian Paints has launched a special festive edition of its Apex Ultima Weatherproof pack, aptly named ‘Aks-e-Kashmir’. The pack, released just in time for Eid, encapsulates the beauty and tradition of Kashmir, blending art with cutting-edge performance.

    The ‘Aks-e-Kashmir’ pack beautifully showcases the iconic symbols of the valley, such as the tranquil shikaras of Dal Lake, the vibrant tulip gardens, intricate pashmina embroidery, and the region’s renowned botanical gardens. It also features elements of Kashmir’s rich history, including the famous kahwa vessels, mughal baari, and the delicate saffron flowers. Every detail of the design pays homage to the valley’s artistic legacy, drawing inspiration from its traditional textiles and detailed woodwork.

    “Kashmir is more than a place  it’s a feeling, alive in its stories, colours, and traditions that reflect resilience, beauty, and heritage,” said Asian Paints MD & CEO Amit Syngle. “With the Apex Ultima ‘Aks-e-Kashmir’ special edition pack, we are not only celebrating the region’s culture and craftsmanship, but also honouring the spirit of its people, their perseverance, and the legacy they continue to build.”

    The ‘Aks-e-Kashmir’ edition is a fusion of artistic elegance and the superior weatherproof protection Apex Ultima is known for. The paint has been engineered to withstand India’s extreme weather conditions, ensuring that homes remain beautiful and durable.

    “Apex Ultima is engineered to shield homes from India’s extreme weather conditions ensuring that every home’s beauty and durability is maintained, “Syngle continued. “By bringing together strong performance with the artistic essence of Kashmir, this special edition pack captures the unique blend of strength and elegance that defines the valley’s cultural spirit.”

    Through this special edition, Asian Paints continues its tradition of celebrating India’s diverse heritage with limited-edition packs. With ‘Aks-e-Kashmir’, the brand not only offers protection but also shares the enduring beauty of Kashmir’s stories and craftsmanship.

    Watch the ‘Aks-e-Kashmir’ video here, 

  • Gostops ‘ April Fools’ prank pay to stay, get paid to leave!

    Gostops ‘ April Fools’ prank pay to stay, get paid to leave!

    MUMBAI: Gostops, pulled off an ingenious April Fools’ prank that had netizens in stitches. Their ‘Reverse Hostel’ campaign promised an irresistible deal pay Rs 500 to check in, get Rs 700 when you leave essentially making travel not just affordable but profitable! The longer you stay, the more you earn. Who wouldn’t want an all-expenses-paid adventure?

    Ofcourse, it was all in good fun. The campaign, a classic April Fools’ joke, struck a chord with India’s Gen Z travellers, who love quirky, offbeat experiences. Social media erupted with reactions, with many wishing it were real.

    But beyond the humour, the ‘Reverse Hostel’ concept carried a deeper message. It reinforced Gostops’ belief that travel is about more than just a bed for the night it’s about new experiences, self-discovery, and building connections.

    “We wanted to do something bold and fun, while still reinforcing the idea that travel opens new doors and opportunities,” said Gostops social media & content lead Simran. “The ‘Reverse Hostel’ campaign was a way to bring laughter and joy to our audience, while also encouraging young people to keep traveling and embracing the transformative power of travel. Even if it was just for the laughs, we hope this campaign reminded them of the endless possibilities out there!”

    While travellers won’t actually get paid to check out, Gostops remains committed to making travel accessible, fun, and unforgettable because some experiences are truly priceless!

  • Indian sports sponsorship scores big, nearing $2 billion mark

    Indian sports sponsorship scores big, nearing $2 billion mark

    MUMBAI: The Indian sports sponsorship scene has flexed its muscles, punching through the Rs. 16,633 crore barrier, according to GroupM ESP’s latest Sporting Nation report. That’s a six per cent year-on-year growth, propelling the overall market towards a cool $2 billion. Since 2008, the sector’s seen a sevenfold surge, a proper blinder of a result.

    While cricket remains the undisputed captain, the rise of non-cricket sports is giving it a run for its money. Athlete endorsements have hit an all-time high, leaping 32 per cent to Rs. 1,224 crore. Forget just sixes and wickets, we’re talking about the likes of Neeraj Chopra and PV Sindhu, who’ve spearheaded a 46 per cent hike in non-cricket endorsements. The Olympic buzz has clearly got everyone’s knickers in a twist, boosting emerging sports sponsorships by 19 per cent. Fancy a jog? Distance running alone accounts for a quarter of that, showing India’s keen to get its trainers on.

    GroupM South Asia  chief operating officer Ashwin Padmanabhan reckons industry is  continuing its remarkable trajectory, but the industry is e witnessing a dynamic shift driven by both legacy and emerging sports. “Cricket’s still the cornerstone, but the non-cricket athletes, the Olympic buzz, and the digital revolution are reshaping the landscape. With brands increasingly recognising the power of sports as a platform for deeper consumer engagement, the momentum is undeniable. This is not just growth in numbers—it’s the
    evolution of an industry that is more diverse, digital, and driven by innovation than ever before,” he said.

    GroupM India managing director content, entertainment & sports Vinit Karnik, chipped in, saying,  The
    Indian sports economy has firmly established itself as a high-growth sector, surging 7x since 2008 to near the $2 billion mark. While traditional powerhouses continue to drive momentum, the real story lies in the rise of emerging sports, athlete-driven brand value, and the digital explosion, which alone saw a 25 per cent  jump in media spends. The record-breaking Rs. 1,224 crore  in athlete endorsements signals a shift—brands are betting big on individual icons across sports. As we enter a new era of engagement, innovation will be key in unlocking the next wave of commercial success in Indian sport.”

    Despite a slight wobble in sponsorship growth this year, thanks to IPL and ICC rights resets, the market’s showing its staying power. With digital engagement going through the roof and audience preferences swerving faster than a fast bowler’s out swinger, the Indian sports scene is poised for even more fireworks. It’s a proper scorcher.

  • How Does Term Insurance Benefit Self-Employed Individuals Without Employer Benefits?

    How Does Term Insurance Benefit Self-Employed Individuals Without Employer Benefits?

    When you’re self-employed, you handle everything—your income, your business, and your family’s financial security. There’s no company insurance or fixed salary to rely on. That’s why it’s important to plan ahead.

    Term insurance is a great way to make sure that if life takes an unexpected turn, your loved ones won’t be left struggling. It’s a simple, affordable solution that provides peace of mind. 

    This blog covers the reasons why term insurance is a must for self-employed. We’ll look at how it can offer stability in an unpredictable world.

    Benefits of term insurance for self-employed individuals

    Besides compensating for the lack of employee perks, these are the other benefits of term insurance for the self-employed: 

    Provides financial security for your family

    If your income supports your household, term insurance ensures your family isn’t left struggling in case of an unexpected event. It helps cover essential expenses like home loans, education and daily costs.

    Offers affordable and flexible premiums

    Term insurance gives you good coverage at a low cost. You can also pick a payment plan that suits you—monthly, quarterly or yearly.

    Ensures business continuity

    If you own a business, the payout can help cover operational expenses, clear debts or support succession planning. It ensures your business remains stable even in your absence.

    Gives peace of mind

    Self-employed individuals have to create their own financial safety net. Term insurance provides reassurance that your dependents won’t face financial hardship.

    Provides tax benefits

    Premiums paid for term insurance qualify for tax deductions under Section 80C of the Income Tax Act, 1961. Furthermore, any payout to your nominee is tax-free under Section 10(10D).

    Covers loans and liabilities

    Many self-employed individuals take loans to grow their businesses. Term insurance prevents these debts from becoming a burden on your family. The payout can help cover repayments if something happens to you.

    Allows customised coverage

    You can adjust your term insurance coverage. Consider your business value, income and financial goals. You can even increase coverage as your responsibilities grow.

    Offers extra protection

    Riders like critical illness cover, waiver of premium and accidental death benefits offer more benefits to your policy. These keep you financially secure if health problems affect your income.

    Tips to choose the right term insurance for self-employed individuals

    When you’re self-employed, planning for financial security is entirely up to you. Without employer-provided benefits, it’s important to choose a term insurance plan that can take care of your family’s needs and cover any outstanding loans or business liabilities. This ensures that your loved ones won’t have to face financial difficulties if something happens to you.

    Since income is unpredictable, look for policies that offer flexible premium payments or grace periods. The coverage should be able to support personal and business commitments. It’s also a good idea to compare different insurers based on their claim settlement ratio, policy benefits, and premium costs. Additional features like critical illness cover or a waiver of premium can offer extra protection during tough times. Before you finalise a plan, read the policy details carefully to understand the terms and exclusions. If you’re unsure about the right choice, consult a financial advisor.

    Last word

    Choosing the right term insurance provider is as important as selecting the right coverage. To make an informed decision, check the insurer’s reputation, claim process and additional benefits. A trusted provider keeps your family and business financially secure, no matter what.

    Use a term insurance premium calculator to make your search easier. It lets you compare plans based on coverage, cost and flexibility. Checking these details will help you pick a policy that gives the right financial protection.

  • India’s fashion powerhouses celebrate 25 years of Lakme Fashion Week

    India’s fashion powerhouses celebrate 25 years of Lakme Fashion Week

    MUMBAI: India’s fashion world threw a dazzling bash as Lakme Fashion Week marked its 25th anniversary with a glittering gala that brought together the country’s design royalty. The spectacular event, hosted by Lakme, the Fashion Design Council of India (FDCI) and Reliance Brands on 30  March, was a runway romp through a quarter-century of catwalk history.

    Kareena Kapoor KhanHollywood actor and former White House staffer Kal Penn played master of ceremonies, bringing his trademark wit to proceedings as Hindi cinema heavyweight Kareena Kapoor Khan made a triumphant return to the ramp. Draped in white, the superstar—who has twice been the face of Lakme—delivered a nostalgic speech that had fashion-watchers swooning.

    The silver jubilee extravaganza featured a who’s who of Indian fashion, with 30 celebrated designers including Rajesh Pratap, JJ Valaya, Namrata Joshipura, Varun Bahl, Manish Malhotra, Ashish Soni and Tarun Tahiliani strutting their sartorial stuff. Former Lakme models including Lisa Ray, Lisa Haydon, Indrani Dasgupta, Sarah Jane Dias, Shimona Nath and Archana Akil returned to strut down memory lane, reviving the magic of past finales.

    FDCI chairman Sunil Sethi  raised a toast to the “design-soaked journey. This year the celebrations were robust, reflecting on how we shaped design and its sinuous curves through crafts and heritage. Let’s raise a toast to the future, forward with insightful and innovative ideas that will change our relationship with style. “  

    The fashion gurus

    Lakme India vice president  Sunanda Khaitan  highlighted the brand’s “unprecedented” commitment to democratising fashion. She added: “Lakmes longstanding and consistent commitment to furthering fashion in India is  unprecedented. It has given fashion designers, makeup artists, and models a world-class platform to showcase their creativity. While fashion may sometimes feel like it’s only accessible to a select few, Lakme’s contribution to LFW has made it a cultural phenomenon, merging fashion and beauty. For the past 25 years, Lakme, through innovations debuted each season, has led the charge on beauty, bringing beauty trends to India. We have collaborated closely with the best fashion talent in the country to curate their collections, complementing the beauty trends for the season.”

     

    Said Reliance Brands  group vice-president Jaspreet Chandok:  “The platform’s 25th anniversary was not just a celebration, it was a powerful reflection of how far Indian fashion had come and the limitless possibilities that lie ahead. This Gala brought together pioneers and pathbreakers of the industry in an unprecedented showcase of design excellence. From iconic designers to global talent like Kal Penn joining us as host, the evening was a historic tribute to creativity, culture, and collaboration.” 

    With supermodel Ujjwala Raut hosting the red carpet alongside fashion pundit Jessel Tank, the evening was a feast of fabrics and famous faces—proving that after 25 years, India’s premier fashion showcase remains as catwalk-crazy as ever.

  • ITC seals Rs 3,500 crore deal for Century Pulp and Paper

    ITC seals Rs 3,500 crore deal for Century Pulp and Paper

    MUMBAI: ITC has inked a business transfer agreement to acquire the pulp and paper division of Aditya Birla Real Estate Ltd (ABREL) for Rs 3,500 crore. The deal, structured as a slump sale on a cash-free, debt-free basis, brings Century Pulp and Paper (CPP) into ITC’s fold, bolstering its footprint in the paper and packaging game.

    Established in 1984 in Lalkuan, Uttarakhand, CPP boasts an installed capacity of 4.8 lakh metric tonnes per year. With India’s paper demand growing at six to seven per cent annually and per capita consumption at a mere 16 kg (compared to the global average of 57 kg), ITC is betting big on the sector’s headroom for growth.

    This acquisition is a strategic masterstroke. ITC’s paperboards and specialty papers division, already a heavyweight with an annual output exceeding 1 million metric tonnes, will gain instant scale and efficiencies. A new production hub means better customer service, proximity to raw materials and, crucially, operational resilience. ITC plans to turbocharge CPP’s profitability with a mix of capacity de-bottlenecking, product upgrades, efficiency drives, supply chain tweaks, and procurement muscle.

    The deal is subject to regulatory nods, including clearance from the Competition Commission of India and the ministry of environment, forest and climate Change. It is expected to be wrapped up in about six months.

     ITC executive director B Sumant said: “This move strengthens our market position and unlocks fresh opportunities in both domestic and global markets. Our new asset aligns perfectly with our strategy to drive the next horizon of growth.”

    With this bold play, ITC is not just expanding—it’s redefining its game in paper and packaging.

  • Shibashish Roy takes the reins at electronics retailer Croma

    Shibashish Roy takes the reins at electronics retailer Croma

    MUMBAI: Shibashish Roy has taken over as chief executive & managing director of Infiniti Retail Ltd (Croma), India’s electronics retail powerhouse, effective 1 April 2025. The Tata Group has opted for a company man to mind the shop after the departure of founding member Avijit Mitra.

    Roy, a Tata Administrative Services (TAS) officer with over 20 years of group experience, has been quietly climbing the corporate ladder since joining as a project trainee at Tata Steel in 2003. His circuitous route to the top job included stints at Voltas, Tata Motors, and a six-year stretch at Tata Capital where he cut his teeth in wealth management and investment banking.

    The digital-savvy executive spent seven years at Tata Sons, including time in the chairman’s office, before joining Croma in 2021. Since then, he’s been on a rapid ascent—chief business officer to chief operating officer to deputy chief executive and now to the corner office—in what appears to be a meticulously planned succession.

    Outgoing boss Mitra, who retires after 35 years with the Tata Group, leaves behind sizeable shoes to fill. Under his stewardship, Croma expanded from a fledgling electronics retailer to a behemoth with over 560 stores across India.

  • KKR flexes fan engagement with Amul’s Train Like a Knight

    KKR flexes fan engagement with Amul’s Train Like a Knight

    MUMBAI: Kolkata Knight Riders (KKR) is serving up a fitness masterclass with Amul presents Train like a Knight, a new digital series that’s set to give fans a peek behind the curtain of professional cricket training. Forget just watching the game; KKR wants you to live it, protein shake in hand.

    Recognizing that cricket is more than just sixes and wickets, it’s a test of discipline, endurance, and peak performance, KKR, in partnership with Amul Protein, is launching a six-episode series that delves into the nitty-gritty of player fitness. Think intense workouts, dietary deep dives, and mental conditioning sessions that would make a yogi sweat.

    Episode one, featuring Ajinkya Rahane, is already dropping jaws (and maybe a few dumbbells), offering a glimpse into the kind of grind it takes to play at the highest level. 

    To watch the Ajinkya Rahane episode click here

    “Our collaboration with Amul Protein is more than just a partnership—it’s a testament to our commitment to inspiring fitness and showcasing the holistic preparation of our athletes,” said Knight Riders Sports  group chief marketing officer Binda Dey “Through Amul presents Train like a Knight, we’re breaking down the barriers between fans and players, offering an authentic look at what it takes to compete at the highest level of professional cricket.”

    But this isn’t just a flash-in-the-pan series; it’s a year-long fitness fiesta. KKR plans to expand Train like a Knight into a full-blown program, complete with exclusive events, workshops, and enough merchandise to turn every fan into a mini-athlete.

    With Amul Protein’s nutritional muscle, Train like a Knight  promises to be an engaging, informative, and downright sweaty journey into the world of professional sports prep. Get ready to train, fuel, and, well, live like a Knight.