ITV

Category: Marketing

  • Transteel and Tata Steel unveil eco-smart graphene jute-cotton office fabrics

    Transteel and Tata Steel unveil eco-smart graphene jute-cotton office fabrics

    MUMBAI: Transteel, has teamed up with Tata Steel to introduce graphene-enhanced jute and cotton fabrics to India’s commercial furniture landscape. This cutting-edge upholstery material, designed to boost durability and wellness, supports a circular economy model and significantly reduces reliance on plastics.

    Unveiled earlier this year at FM and CRE World Hyderabad and CE Worldwide, the collaboration showcased Transteel’s new bio chairs collection, upholstered in Tata Steel’s advanced graphene-treated natural fibres. As event sponsor, Transteel highlighted its vision of eco-conscious design that doesn’t compromise on performance.

    Bio chairs incorporate Tata Steel’s proprietary Graphene ink technology, enhancing the strength, water and stain resistance, and antibacterial qualities of natural fabrics. By integrating these materials, Transteel underlines its commitment to ergonomic comfort, quality craftsmanship, and environmental stewardship.

    “At Transteel, we are committed to designing workspaces that are both functional and sustainable. The introduction of Graphene enriched jute and cotton fabrics in our bio chair collection allows us to offer high-performance office seating solutions that support environmental responsibility while maintaining the highest standards of comfort and durability,” said, Transteel managing director Shiraz Ibrahim.

    Targeted at corporate and commercial spaces, the bio chairs offer a durable and eco-friendly alternative to synthetic upholstery. As the go-to-market partner for upholstery-grade graphene, Transteel is currently in talks with Tata Steel for a Minimum Order Quantity (MOQ) agreement signalling a long-term alignment on sustainability goals.

    The partnership exemplifies both companies’ shared mission to reduce plastic use, support farm-to-business sourcing, and champion circular economy practices in the office furniture industry.
     

  • Nikon’s nocturnal marvel: Z5II raises the bar for low-light photography

    Nikon’s nocturnal marvel: Z5II raises the bar for low-light photography

    MUMBAI: Nikon has unleashed its latest weapon in the camera wars—the Z5II, a full-frame mirrorless marvel that promises to turn night into day. Unveiled yesterday in Mumbai, this 24.5-megapixel powerhouse boasts what the company rather immodestly calls “unparalleled performance” in challenging conditions, particularly when the lights go down.

    The Z5II’s party trick is its astonishing -10EV autofocus detection range—the lowest in Nikon’s stable—allowing photographers to capture sharp images in environments so dim that rivals would be fumbling for a torch. Paired with a hefty 5-axis in-body stabilisation system offering up to 7.5 stops of shake compensation, the camera practically laughs in the face of tripods.

    Speed demons will appreciate autofocus that’s three times nippier than its predecessor, with a 14fps burst rate to freeze even the flightiest subjects. “Whether to capture a bird taking flight or a split-second moment in sports,” Nikon boasts, “the Z5II is the perfect camera to capture fleeting instances with precision.” One might say it puts the “snap” back in snapshot.

    Filmmakers haven’t been forgotten, with 4K 60p recording in crop mode and 4K 30p in full-frame—using 6K oversampling for extra detail—plus 12-bit N-Raw for those who enjoy torturing their computers during editing. Slow-motion aficionados can revel in Full HD at 120fps, perfect for capturing dramatic hair flicks or champagne corks in exquisite detail.

    The Z5II flexes its artificial intelligence muscles with nine types of subject detection—tracking everything from dogs to trains—and introduces a dedicated picture control button for quickly cycling through “Imaging Recipes,” Nikon’s rather culinary term for its filters and presets.

    For those shooting in harsh sunlight, the electronic viewfinder pumps out a retina-searing 3,000 cd/metre square  of brightness, while a 3.2-inch vari-angle screen handles awkward angles with aplomb.

    Nikon remains mum on pricing and availability, directing eager shutterbugs to its website for more information. With its impressive specs and focus on low-light performance, the Z5II appears poised to light up the mirrorless market—even in the darkest corners

  • Lotus Herbals unveils marketing blitz for souped-up sunscreen serum

    Lotus Herbals unveils marketing blitz for souped-up sunscreen serum

    MUMBAI: India’s natural beauty heavyweight Lotus Herbals is ramping up promotion for its latest sun-shielding innovation with a multimedia marketing assault. The company’s Safe Sun Ultra Rx Sunscreen Serum SPF60+ PA++++ is being thrust into the spotlight via a campaign blanketing OTT platforms, television channels and social media.

    The new offering aims to solve the sun-protection conundrum that has long plagued consumers: effective coverage without the dreaded white-cast ghosting or breakout-inducing heaviness. This water-based formulation, infused with skin-strengthening Cica and hydrating hyaluronic acid, promises to disappear into  the skin within seconds while delivering industrial-strength sun protection.

    The promotional film employs a see-saw metaphor to highlight how most sunscreens force users into an unwelcome compromise between protection and appearance. Enter the protagonist who demonstrates how this serum tips the scales in favour of both benefits.

    Says Lotus Herbals  chairman and managing director Nitin Passi. ” Our new campaign for the Safe Sun UltraRx Sunscreen Serum highlights the unmatched protection this sunscreen offers and also celebrates the aspirations and needs of the modern woman. This revolutionary water-based serum, with SPF60+ PA ++++ emboldens women to combat the sun, with unwavering confidence, while nurturing healthy blemish free skin.”

    The marketing push includes presence across JioHotstar, regional TV channels, and social platforms, complemented by in-store promotional materials designed to lure shoppers at the point of purchase.

    Lotus Herbals’ Safe Sun range now boasts over 22 variants, having pioneered several sunscreen innovations in the Indian market, including the country’s first matte gel sunscreen and sports-focused sun blocks. This latest serum appears to be their answer to young consumers tired of being forced to choose between sun safety and social-media-ready skin.

    https://www.youtube.com/watch?v=88v9QzIMkoA
     

  • Clevertap and Infobip join forces to power RCS in omnichannel engagement

    Clevertap and Infobip join forces to power RCS in omnichannel engagement

    MUMBAI: Clevertap has partnered with global cloud communications platform Infobip to integrate Rich Communication Services (RCS) messaging into its omnichannel offering, promising a new era of dynamic, visually rich, and highly personalised brand-customer interactions.

    With over 1.2 billion monthly active users across 60+ countries and Apple set to support RCS with iOS 18 the format is fast emerging as a game changer in digital communication, set to reach over 2 billion users by late 2025.

    Through this collaboration, brands using Clevertap can now craft captivating RCS messages featuring high-quality visuals, carousels, and real-time, two-way interactions enabling more engaging conversational marketing and deeper customer connections.

    “RCS represents the future of brand-customer interactions—dynamic, interactive, and personalised experiences that continuously evolve with consumer expectations. By integrating RCS into our omnichannel platform, we’re empowering businesses to elevate their customer interactions to the next level. Our partnership with Infobip helps us realise this vision and ensures that businesses can continuously meet and exceed customer needs,” said Clevertap co-founder & chief product officer Anand Jain.

    Beyond aesthetics, RCS ensures trust through verified brand identities and detailed analytics, such as read receipts and real-time feedback crucial for campaign performance and loyalty building.

    With Clevertap’s platform, brands can further enhance RCS with, segment users and analyse behaviour using real-time, predictive insights, boost campaign success through AI-powered testing and iteration, integrate RCS with email, push, Whatsapp, SMS and more for seamless journeys, deliver tailored content using contextual and behavioural data.

    Infobip chief alliances officer Veselin Vuković commented, “Our partnership with Clevertap unlocks new opportunities for businesses to fully integrate RCS alongside other channels into their omnichannel offerings. By combining our robust channel capabilities with Clevertap’s advanced orchestration and personalisation engine, we are empowering businesses to enhance their conversational marketing experiences, drive real-time engagement through AI-powered automation, and deliver highly personalised interactions that strengthen customer relationships and support long-term growth.”

    This integration marks a major leap in digital communication, enabling brands to manage and measure their RCS campaigns effortlessly through one unified platform—turning every customer touchpoint into an interactive, meaningful experience.

  • Education Loan Prepayment: Advantages and How to Manage

    Education Loan Prepayment: Advantages and How to Manage

    While it may seem like a challenge, prepayment helps you clear the debt faster, and the savings in interest can make a big difference in the long run. This article explores the benefits of early loan repayment and how it can ease your financial burden.

    7 Easy Steps to Prepay Your Education Loan

    1. Review Loan Terms: Before making any extra payments, take a close look at your loan terms. Some loans may have penalties or specific rules for prepayment that you must know to avoid unexpected charges. 

    2. Assess Your Finances: It’s essential to ensure that prepaying your loan doesn’t strain your finances. Take stock of your income, savings, and monthly expenses. Try to balance prepayment with having enough money set aside for unexpected costs.

    3. Notify Your Lender: Always inform your lender about your intention to make a prepayment. This helps avoid any confusion and ensures your extra payment is processed correctly, either to reduce the principal or interest.

    4. Decide on the Amount: Think about how much you want to pay. You could go for a lump sum, clear a portion of the loan, or even pay the entire remaining balance. Choose an amount that fits your budget and provides the most benefit by lowering the principal.

    5. Make the Payment: Complete the prepayment through your lender’s preferred method—whether it’s an online transfer, cheque, or bank draft. Ensure that it’s clearly marked as a prepayment to guarantee it goes towards reducing your principal.

    6. Request an Updated Statement: After making the prepayment, always request a fresh loan statement from your lender. This will confirm that your payment has been applied correctly and show the updated balance, keeping you on top of your loan.

    7. Stick to Regular Payments: If your prepayment was partial, continue making your usual EMI payments. This way, you’ll stay on track to pay off your loan while benefitting from the reduced interest as a result of the lower principal balance.

    Want to study at a top university but worried about loan security requirements? Learn how to apply for an education loan without collateral and make your dream education a reality.

    Benefits of Prepaying your Education Loan 

    Prepaying your education loan can bring several financial advantages:

    1. Save on Interest: By paying off your loan early, you reduce the principal, which ultimately lowers the interest you’ll pay over time. 

    2. Pay Off Debt Faster: Early repayments allow you to clear your loan sooner, helping you get out of debt quicker and freeing up your income for other priorities.

    3. Boost Your Credit Score: Making early payments can improve your credit score, showcasing your financial responsibility.

    4. Ease Financial Pressure: With a smaller outstanding balance, your monthly payments become more manageable, relieving stress and giving you more breathing room in your budget.

    5. More Room to Save for the Future: Once the loan is paid off, you can focus on saving for future goals like buying a home, traveling, or investing, with fewer obligations.

    Just be sure to check if your loan allows prepayment without penalties, and take advantage of the opportunity to gain long-term financial freedom.

    Why Propelld?

    The following are the primary benefits of Propelld.

    Particulars

    Details

    Max Loan Amount

    50 Lakhs

    Collateral 

    Not Required

    Moratorium

    Available

    Processing Time

    10 Times Faster than Banks

    Disbursal Time

    7 Days

    Approval Rate

    Higher than Other Banks

    Special USP

    Marks Based Approval

    % Financed

    100% of Fees
  • The Indian Life Insurance Market is Growing with Increasing Premiums and Policy Numbers

    The Indian Life Insurance Market is Growing with Increasing Premiums and Policy Numbers

    India’s life insurance market has witnessed substantial growth over the past decade. The rise in disposable incomes, increased awareness about financial security, and favorable government regulations have contributed significantly to this expansion. 

    A life insurance policy is now considered an essential financial instrument that provides financial protection to individuals and their families. Additionally, the rise of digitalization and innovative insurance products has made purchasing a policy easier than ever. The market’s growth is evident from the rising premiums collected by insurance companies and the increasing number of policies sold each year.

    Growth of the Indian Life Insurance Market

    The Indian life insurance market is one of the largest in the world. As per the Insurance Regulatory and Development Authority of India (IRDAI), the sector has been expanding at a compound annual growth rate (CAGR) of approximately 10% over the last few years. Several factors contribute to this surge, including higher financial literacy, changing demographics, and improved accessibility of insurance services.

    One of the primary indicators of market growth is the increase in total premiums collected. According to industry reports, total life insurance premiums in India have been rising consistently. The premiums are broadly categorized into new business premiums (NBP) and renewal premiums. The NBP refers to the first-year premium collected from new policyholders, while renewal premiums are those collected from existing policyholders when they continue their policies. In recent years, both categories have witnessed significant growth.

    Key Factors Driving Market Growth

    1. Rising Awareness and Financial Literacy

    With financial awareness increasing across urban and rural India, more individuals recognize the importance of having a life insurance policy. The efforts of government programs, insurance companies, and financial institutions in educating people about financial planning have resulted in higher insurance penetration.

    2. Economic Growth and Higher Disposable Income

    India’s growing economy has led to higher disposable incomes among middle-class families, enabling them to allocate funds towards financial security. As people become more affluent, they are more likely to invest in life insurance to safeguard their future.

    3. Government Initiatives and Regulations

    The Indian government has introduced various schemes and regulations to promote insurance adoption. Programs such as Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY) and Atal Pension Yojana (APY) have helped increase insurance coverage among the economically weaker sections of society. Additionally, tax incentives on life insurance premiums under Section 80C of the Income Tax Act encourage more individuals to invest in insurance policies.

    4. Digital Transformation and InsurTech Innovations

    The digital revolution has played a crucial role in transforming the life insurance sector. InsurTech companies have leveraged artificial intelligence, big data, and blockchain technology to enhance customer experience. The ability to purchase, renew, and manage a life insurance policy online has attracted tech-savvy consumers. Digital distribution channels, mobile apps, and chatbot-driven assistance have simplified the insurance-buying process.

    5. Customized Insurance Products

    Life insurance companies have diversified their product offerings to cater to different customer needs. Traditional endowment plans, unit-linked insurance plans (ULIPs), and term insurance policies have been customized with flexible premium payment options, additional riders, and higher sum assured benefits. Term insurance, in particular, has gained immense popularity due to its affordability and high coverage benefits.

    The Role of Term Insurance in Market Growth

    Term insurance is one of the most preferred types of life insurance policies due to its cost-effectiveness and extensive coverage. Unlike traditional insurance policies, term insurance offers pure life cover without any investment component. This makes it an attractive choice for individuals seeking financial security for their families at a lower cost.

    Benefits of Term Insurance:

    . Affordability: Term insurance policies provide high coverage at relatively low premiums.

    . Financial Protection: In case of the policyholder’s demise, the sum assured is paid to the nominee, ensuring financial stability.

    . Tax Benefits: Premiums paid for term insurance are eligible for tax deductions under Section 80C.

    . Flexibility: Many insurers offer the option to enhance coverage through riders like critical illness cover, accidental death benefits, and waiver of premium.

    With increasing financial awareness, more individuals are opting for term insurance as a crucial part of their financial planning. The convenience of buying term insurance online has further contributed to its growing demand.

    Challenges Faced by the Life Insurance Market

    Despite the impressive growth of India’s life insurance market, certain challenges remain:

    1. Low Penetration in Rural Areas: Although awareness is increasing, insurance penetration in rural areas is still low due to lack of accessibility and affordability.

    2. Mis-selling and Complexity of Products: Many policyholders struggle with understanding complex insurance terms, leading to mis-selling or underinsurance.

    3. Claims Settlement Issues: Some insurers face criticism for delays or rejections in claim settlements, affecting trust in the industry.

    4. Market Competition: The presence of numerous players in the market leads to intense competition, making it difficult for smaller insurers to sustain growth.

    The Future of the Indian Life Insurance Market

    The future of India’s life insurance market looks promising, driven by continued economic development, technological advancements, and customer-centric innovations. Several trends are expected to shape the industry in the coming years:

    1. Expansion of Digital Distribution Channels: With increasing internet penetration and smartphone usage, more insurers will focus on digital platforms to reach a broader audience.

    2. AI and Data Analytics Integration: AI-driven underwriting processes and predictive analytics will help insurers provide personalized insurance solutions.

    3. Increased Focus on Health and Wellness: Insurers are likely to introduce policies that incorporate wellness programs, rewarding customers for healthy lifestyles.

    4. Microinsurance and Inclusive Policies: Companies will continue to develop low-cost microinsurance policies to cater to rural populations and low-income groups.

    5. Regulatory Developments: IRDAI is expected to introduce new regulations to enhance transparency, customer protection, and ease of policy acquisition.

    Conclusion

    India’s life insurance market is on a steady growth trajectory, fueled by increasing premiums and policy numbers. Factors such as rising financial awareness, digital transformation, government initiatives, and customized insurance products have contributed to this expansion. Term insurance, in particular, has emerged as a preferred choice for individuals seeking cost-effective and high-coverage policies. However, challenges such as low rural penetration and claims settlement issues need to be addressed to sustain long-term growth. With continued innovation and regulatory support, the Indian life insurance sector is set to flourish, providing financial security to millions of individuals and families.

  • United Breweries launches Amstel Grande in Uttar Pradesh

    United Breweries launches Amstel Grande in Uttar Pradesh

    MUMBAI: India’s brewing behemoth United Breweries Limited (UBL) has finally popped the cap on its premium beer Amstel Grande in Uttar Pradesh, giving the state’s tipplers a taste of Dutch brewing prowess. The Heineken-owned company is betting its bottom rupee that UP’s increasingly sophisticated beer swiggers are ready to part with extra cash for a more refined gulp.

    Amstel Grande, which has already wet whistles in Maharashtra and West Bengal, is being flogged as a slow-brewed revelation. The company rather grandly claims its “secret ingredient” is time—allowing the beer to marinate longer before hitting parched throats

    “After receiving an overwhelming response in Maharashtra and West Bengal, we are excited to bring Amstel Grande to Uttar Pradesh,” said  UBL chief marketing officer Vikram Bahl. “Uttar Pradesh is a vibrant market with a growing demand for premium beverages and we are confident that Amstel Grande will quickly become the go-to choice for those seeking unmatched quality and craftsmanship. This launch further strengthens our commitment to delivering world-class quality.”

    The Dutch beer, born of two mates’ boozy dreams in Amsterdam circa 1870, now finds itself competing in the crowded Indian hooch market. The Heineken-owned brand has cleverly pitched its local brewing operation as “globally inspired, locally brewed”—a neat trick that saves on shipping costs while maintaining the exotic foreign cachet.

    For the privilege of quaffing this premium amber nectar, UP’s beer connoisseurs will have to shell out Rs 110 for a 330ml bottle, Rs 160 for 500ml, and  Rs 210 for the full 650ml experience. The price reflects what the company insists is a sugar-free formulation using “the finest quality barley” and “carefully selected hops.”

    The packaging, dripping with illustrations of Amsterdam’s canals and buildings, ensures drinkers can feel smugly continental while getting sozzled in Lucknow. The brew’s philosophy of being “brewed for bonding” suggests that friendship itself might be impossible without the lubricating effects of a premium lager—a bold claim, but one that countless pub-goers have tested thoroughly over the centuries.

    As summer scorchers loom, UBL will be hoping that Amstel Grande flows freely through India’s most populous state. For a beer that boasts about taking its time, its success or failure should become apparent rather quickly.

  • Haier redefines luxury with Lumiere, India’s first 4-door convertible fridge

    Haier redefines luxury with Lumiere, India’s first 4-door convertible fridge

    MUMBAI: Haier Appliances India, has redefined luxury and innovation with the launch of Lumiere, India’s first 4-door convertible side-by-side refrigerator. The grand unveiling took place at the Hindustan Times (HT) India’s Most Stylish 2025, a celebration of fashion, glamour, and cutting-edge trends.

    Haier, the only brand manufacturing 4-door side-by-side refrigerators in India, continues to push boundaries in premium home appliances. Lumiere, designed for modern Indian homes, seamlessly blends advanced technology with refined aesthetics, setting new benchmarks in both style and functionality.

    The reveal was a showstopping moment, presented by actress and UN ambassador Dia Mirza, co-host Cyrus Sahukar, and , Haier Appliances India president NS Satish. Adding to the excitement, cinema icons Akshay Kumar, Abhishek Bachchan, Shikhar Dhawan, Kanika Kapoor, and Farhan Akhtar explored Lumiere’s sleek design and intelligent features at Haier’s exclusive brand zone during the red carpet segment.

    Haier Appliances India president Satish said,
    “At Haier India, we take immense pride in being the only brand in India manufacturing 4-door convertible side-by-side refrigerators. This achievement reflects our commitment to innovation and delivering solutions that cater to the evolving needs of modern Indian homes. The launch of the Haier Lumiere Series is a proud addition to our ‘Made in India, Made for India’ vision, combining advanced technology with elegant design. Our association with HT India’s Most Stylish 2025 provided the perfect platform to showcase a product that redefines style and functionality. As we continue to innovate, Haier remains dedicated to introducing appliances that elevate everyday living while complementing contemporary lifestyles with elegance and performance.”

    HT Media Group Ltd VP & head branded IPs Vijay Nair added, “We are delighted to have Haier India as a valued partner at the 13 edition of HT India’s Most Stylish. As the voice of the nation since 1924, HT has been at the forefront of culture, style, and innovation. This year, we crafted an immersive experience, celebrating 100 years of style through the cinematic lens where fashion met storytelling in its most iconic form. Haier’s spirit of innovation perfectly complemented our vision, making this collaboration truly special. We are proud to have provided a platform that showcased Haier’s commitment to redefining home experiences with style and functionality through the launch of the Lumiere series refrigerator.”

     

  • Honda wraps FY25 with a turbocharged 58.31 lakh units sold, goes full throttle

    Honda wraps FY25 with a turbocharged 58.31 lakh units sold, goes full throttle

    MUMBAI: Honda Motorcycle & Scooter India (HMSI) hit the finish line of FY 2024–25 with its engines roaring, posting a massive 58.31 lakh unit sales—cruising ahead with a 19 per cent year-on-year jump. In March 2025 alone, the company sold 4,27,448 units, including 4,01,411 domestic and 26,037 exported two-wheelers. That’s not just acceleration—it’s domination.

    If FY25 had a theme, it would be more power to Honda—and not just the fuel-injected kind. The brand broke into electric mobility with its ACTIVA e and QC1, launched bookings on 1 January and started deliveries by March. At the Bharat Mobility Global Expo 2025, Honda didn’t just flex—it showed off its green muscle with tech-laden concepts, including the CB300F Flex-Fuel, Motocompacto, and advanced battery-swapping tech.

    The OBD2B compliant line-up got a massive revamp too, covering popular models from Activa to Hornet 2.0, showing Honda’s commitment to stay road-ready and regulation-proof.

    HMSI’s premium BigWing arm also fired on all cylinders. The launch of the NX200 with new-age upgrades and the refreshed CB650R and CBR650R turned heads in the upper cc league. And the 300cc flex-fuel CB300F? It’s now a first in India.

    Milestones? Oh, plenty. Shine & SP125 crossed 30 lakh customers in eastern India and 10 lakh in Madhya Pradesh, while the south saw Honda break the two crore sales mark. The numbers weren’t just big—they were legacy-defining.

    On the social front, HMSI didn’t let off the throttle either. It educated over 97 lakh citizens on road safety across 120 cities and trained women cab drivers under its Stree सारथी programme. From planting one lakh trees during environment month to empowering farmers through Project Annadata, it’s clear Honda’s drive is as much about heart as horsepower.

    Motorsport fans weren’t left in the dust. Mohsin Paramban dominated the IDEMITSU Honda Indian Talent Cup, while Honda Racing India made noise at the Asia Road Racing Championship. Even at the rough-and-ready Dakar Rally, Honda clinched a double podium with style.

    Honda didn’t just close FY25 on a high. It wheelied across it, leaving behind skid marks of innovation, impact, and sheer velocity.

     

  • Myprotein and Keventers blend health and taste with coffee protein fix

    Myprotein and Keventers blend health and taste with coffee protein fix

    MUMBAI: If your morning fix is stuck between a scoop of protein and a shot of espresso, here’s a newsflash you’ll actually want to digest. Myprotein has teamed up with Keventers, the dessert kingpin known for milkshake mayhem, to launch Coffee Impact Whey Protein—a collab that hits the sweet spot between fitness fuel and frothy indulgence.

    The announcement dropped in Mumbai on 3 April 2025, and true to its spirit, the launch wasn’t just a product drop—it was a flex. Myprotein brought its fitfam to Keventers’ Powai store on 26 March, calling on gym rats, shake chuggers and coffee lovers alike to spill the beans on what makes a ‘perfect match’.

    Naturally, the answer was caffeine plus protein. Duh.

    Myprotein ambassador Chetan Tambe, the kind of guy who can probably deadlift your insecurities, showed up to share his routine, chat with fans and introduce the blend that might just caffeinate your cardio.

    “This special campaign celebrates unique matches in the everyday life of our consumers, be it with a person, experience, or health,” said Myprotein India regional manager Sudeshna Saha. “Through this collaboration, we are bringing a health-conscious offering to the coffee lovers who want to indulge whilst sticking to their fitness regime. With the introduction of Keventers Coffee, we have two Keventers flavours, including the popular chocolate hazelnut, especially curated for the Indian audience.”

    For those who treat cheat days like urban legends, this collab lets you indulge with purpose. The new flavour joins Myprotein’s premium lineup on its website, and you’ll find it at select Keventers outlets, making this the rare milkshake that doesn’t wreck your macros.