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Category: Marketing

  • Hero FinCorp Makes Financing Simpler for Self-Employed with Dedicated Personal Loan Options

    Hero FinCorp Makes Financing Simpler for Self-Employed with Dedicated Personal Loan Options

    Personal Loans are funding options for managing unexpected expenses and achieving financial goals. Those with a regular income and stable employment are the candidates for Personal Loan applications. However, if you are self-employed, you can also obtain a Personal Loan for self-employed at Hero FinCorp, provided you fulfil the lender’s eligibility criteria.

    As a self-employed individual, you may need funds for various purposes, such as a wedding, education, home renovation, travel plan, etc.. Here is everything you need to know about a Personal Loan for self-employed individuals from Hero FinCorp.

    What is a Personal Loan for Self-Employed?

    If you are a small business owner, entrepreneur, lawyer, chartered accountant, or a practising doctor, you may apply for a Personal Loan from Hero FinCorp under the self-employed category. You may often need money to serve various purposes, such as setting up a workplace in your home, expanding your business, purchasing office furniture, travelling for work, or taking a holiday. A Personal Loan for the self-employed may also cover your immediate cash needs.

    Although lending institutions prefer salaried employees due to their regular income and professional stability, Hero FinCorp makes obtaining this loan easier if you prove sufficient financial capacity to repay it on time. You must present your income proof and the company’s growth to qualify.

    Reasons Why a Hero FinCorp Personal Loan is Ideal for the Self-Employed

    There are numerous reasons that make Hero FinCorp Personal Loans the ideal funding option for the self-employed. These include the following: 
    Smooth Application: The convenience of obtaining the required funding without any office visits or paperwork makes it an attractive option for self-employed applicants. These loans are simple to apply for. You just need to complete an online application form and receive the funds directly into your bank account.

    Ample Loan Amount: If you are a self-employed professional, the unpredictability and instability of your income may impact your eligibility for a Personal Loan. In such cases, you must show your bank statement or ITR to calculate an average. Based on your eligibility, you may borrow a loan of Rs 50,000 to Rs 5 Lakh to cover your needs.

    Very Little Documentation: The documentation requirements may vary between salaried and self-employed professionals. You don’t need to visit the lender’s office to submit the required documents. All you need to include are the following:

    ●  Identity Proof: PAN Card/Adhar Card 
    ●  Address Proof: Adhar Card 
    ●  Income Proof: Bank Statement for last 6 months

    Variable Repayment Tenure: At Hero FinCorp, you can choose a repayment tenure of 12 to 36 months according to your EMI affordability. Analyse your income and debt-to-income ratio and choose a tenure with EMIs suitable to your budget.

    Quick Disbursal: As soon as the lender approves your loan application, they disburse the funds directly into your bank account within 48 hours.

    How to Obtain a Personal Loan for Self-Employed?

    If you are looking for a Personal Loan for self-employed, follow these instructions to apply:

    ●  Visit Hero FinCorp’s official website and review the Personal Loan section to learn about the features and benefits. 
    ●  Determine the loan amount you need. 
    ●  Check your eligibility for a Personal Loan and prepare the documentation. 
    ●  Verify your KYC by entering the OTP received on your registered mobile number.  
    ●  Submit the application after double-checking the information.

    Once the lender approves your loan application, review and accept the loan offer to receive disbursal directly into your bank account.

    As a self-employed professional, you can use a Personal Loan. Now that you know the benefits and features of a Personal Loan for self-employed and how to obtain one, visit the Hero FinCorp website to avail of these offerings and services. Hero FinCorp offers financing solutions for individuals seeking low-interest Personal Loans in India.

    Disclaimer: The information provided in this blog post is intended for informational purposes only. The content is based on research and opinions available at the time of writing. While we strive to ensure accuracy, we do not claim to be exhaustive or definitive. Readers are advised to independently verify any details mentioned here, such as specifications, features, and availability, before making any decisions. Hero FinCorp does not take responsibility for any discrepancies, inaccuracies, or changes that may occur after the publication of this blog. The choice to rely on the information presented herein is at the reader’s discretion, and we recommend consulting official sources and experts for the most up-to-date and accurate information about the featured products.

  • Dabur names new healthcare head, bids farewell to veteran

    Dabur names new healthcare head, bids farewell to veteran

    MUMBAI:  Dabur India has announced the appointment of Sriram Padmanabhan as its new head of healthcare business, effective immediately.This move comes as the company prepares to bid farewell to Philipe Joseph Hlaydon, the current healthcare head, who will retire on 1 July 2025.

    The decision was ratified by the board of directors. Hlaydon, a long-serving executive, will step down at the close of business on  1 July  2025, marking the end of his tenure. The transition, disclosed in accordance with regulation 30 of the listing regulations and SEBI directives, ensures a smooth handover.

    Dabur, known for its ayurvedic and consumer healthcare products, is positioning Padmanabhan to lead its healthcare division into a new phase

  • Lloyd launches Luxuria collection, expands manufacturing capacity

    Lloyd launches Luxuria collection, expands manufacturing capacity

    MUMBAI:  Lloyd, a consumer durables brand from Havells India, has launched its Luxuria collection, a new line of premium air conditioners and smart home appliances. To address increasing consumer demand, Lloyd has expanded its manufacturing capacity to 3 million AC units annually across its Ghiloth and Sri City plants.

    The Luxuria collection includes the StunnAir air conditioner, alongside enhancements to the Stellar and Stylus models. These products feature advanced technologies such as AI-powered cooling, voice command functionality, and customisable design elements.

    Said Havells India executive director  Yogesh Kumar Gupta: “Lloyd has always been at the forefront of innovation, and last year’s lineup was received exceptionally well, really solidifying our position in the premium AC market. Launching the Luxuria collection is our way of building on that success and responding to the increasing demand for thoughtfully curated cooling solutions. The StunnAir, with its features like AI-powered cooling and voice commands, sets our portfolio apart. The move toward luxury in air conditioning isn’t just about adding high-end features; it’s about creating a complete experience. With the StunnAir, Stellar and Stylus, we are reshaping what comfort means. Expanding our manufacturing capacity at Sri City reflects our confidence in this vision and our commitment to delivering outstanding value, all the while staying true to our high standards of quality.” 

    Lloyd executive vice president Alok Tickoo stated, “The launch of the Lloyd Luxuria Collection is a big moment for us. With the addition of the StunnAir to our lineup, which already includes the Stellar & Stylus models, we’re raising the bar in the premium air conditioning market. What really excites us is how these units not only perform exceptionally well but also fit beautifully into modern homes. The Luxuria Collection is part of our larger effort to enhance the way our customers live, creating environments where comfort and style can coexist.”

    The collection also features the Kolor refrigerator, Mini LED TVs, and the Novante washing machine. The Kolor refrigerator offers features like auto-defrost and express freeze, while the Mini LED TVs provide enhanced picture and sound quality. The Novante washing machine includes an in-built heater and IoT connectivity.
    The StunnAir air conditioner includes features like “Indri” technology, which differentiates between human and non-human presence, and voice command functionality. The Stylus model offers customizable fascia panels.

    “At Havells, we believe great appliances should do more than just perform—they should enhance the way we live. The Kolor Refrigerator, Mini LED TV, and Novante washing machine blends convenience, efficiency, and style to meet the evolving needs of modern homes. From immersive  entertainment to smarter laundry care, every product is designed to make daily life easier and more enjoyable. Thoughtfully crafted with a focus on real-world utility, the appliances bring together innovation and elegance in a way that truly matters. By continuously raising the bar in home solutions, we remain committed to delivering quality, reliability, and a reliable user experience,” said Havells India sales head & executive vice president Rajesh Rathi.

  • McKinsey pro makes atomic leap into venture capital

    McKinsey pro makes atomic leap into venture capital

    MUMBAI: Manish Jain has joined Atomic Capital as partner, swapping spreadsheets for seed rounds after nearly a decade at McKinsey & Co. The former associate partner at the blue-chip consulting firm will now hunt for high-conviction investments across India’s burgeoning startup landscape.

    At McKinsey Jain spent nearly four years as associate partner, following stints as engagement manager and associate. During his consultancy career, he advised leading conglomerates and high-growth businesses across logistics, e-commerce, industrials and technology sectors—experience that should prove valuable in his new venture capital role.

    Before donning the consultant’s hat, Jain cut his teeth at ITC, where he gained operational experience as assistant manager at the company’s second-largest food factory. There, he led a team of five functional heads managing a workforce of over 1,200 employees—reportedly becoming the firm’s youngest plant head.

    His relationship with ITC began during a summer internship in 2009, where he designed custom automation solutions that increased workforce productivity by 20 per cent at the company’s “ready-to-eat” food plant. The project impressed enough to secure him a pre-placement job offer.

    At Atomic Capital, Jain joins a firm that prides itself on backing founders “not just with capital—but with conviction, clarity, and company-building muscle.”

  • Nokia ropes in Hitesh Chhabra as sales director

    Nokia ropes in Hitesh Chhabra as sales director

    MUMBAI: Hitesh Chhabra, a veteran of the ICT world with over 23 years of experience, has jumped ship from Chinese tech giant Huawei to join Nokia as sales director this month. The move marks the end of a nearly 14-year run at Huawei, where he most recently served as director of enterprise solution sales and chief technology officer for the company’s enterprise business group in India.

    During his tenure at Huawei, Chhabra led solution sales operations across India, with responsibilities ranging from yearly business planning and pre-sales team management to strategic consulting and C-level engagement. His role involved extensive customer interaction and sales team leadership focused on technology strategy execution.

    Prior to his Huawei chapter, Chhabra cut his teeth at several tech heavyweights, including a two-year stint at Alcatel-Lucent (now part of Nokia), where he worked as a solution manager at the IP Transformation Centre. His CV also includes nearly four years at UTstarcom, where he served as senior network specialist and assistant manager at the Global Escalation Centre, and shorter tenures at Tata Consultancy Services and Cisco’s Technical Assistance Centre.

    Known for his team-oriented approach and customer relationship development skills, Chhabra brings to Nokia his expertise in ICT solution sales, campus and enterprise networks, and strategic leadership—precisely the toolkit the Finnish firm will be keen to deploy as it battles for market share in the enterprise space.

  • Canon shoots its shot with ‘Deep Dive’ masterclass for budding storytellers

    Canon shoots its shot with ‘Deep Dive’ masterclass for budding storytellers

    MUMBAI: Lights, camera, level up! Canon India is stepping out from behind the camera and into the classroom with Deep Dive, an ambitious, first-of-its-kind masterclass series designed to empower the next wave of photographers, videographers, and filmmakers. But don’t expect a slideshow and a swag bag. This is Canon going full throttle into the creator economy lens-first.

    Launched in collaboration with IFP, a global creator-first community, Deep Dive is Canon’s answer to an evolving creative landscape where storytellers need more than just inspiration. They need a complete toolkit: creative, technical, and professional. And that’s exactly what this masterclass promises a crash course in the entire visual workflow, from pre-shoot vision to post-production precision.

    But what really gives Deep Dive its edge is its who’s who of mentors. Canon’s North Star Alliance has brought together industry powerhouses like Ravi K Chandran, Santosh Sivan, Anand Rathi, Sudeep Chatterjee, G Venket, and Siddharth Sharma names that carry weight not just in Indian cinema, but across international storytelling circles. Their mission? To share more than tips to pass on a legacy of craftsmanship in a world increasingly reliant on speed and surface.

    The series aims to do away with the ‘point and shoot’ mindset and usher in a ‘plan and produce’ approach. Participants won’t just fiddle with Canon’s latest tech they’ll deep-dive into real-world workflows, exploring everything from camera setup and lighting design to colour grading, audio layering and final delivery. With Canon’s partners Aperture, Eizo, and Sennheiser backing the experience, there’s no corner of the production puzzle left untouched.

    Each session is designed as a full-fledged, city-specific experiential journey, with experts from the wedding, cinema, and fashion industries leading live demonstrations. In Gurgaon, the first city on the map, Canon ambassador Siddharth Sharma kick-started the series with a session that blended insight with intensity and left participants clamouring for more.

    Canon India president and CEO Toshiaki Nomura said, “At Canon, we deeply value creators and believe in their limitless creative potential. We recognize that to truly excel, creators need more than just inspiration—they need the right knowledge, cutting-edge technology, and hands-on experience to push their boundaries. They must evolve beyond being mere visual storytellers to mastering the entire workflow, from capturing the perfect shot to delivering a polished final product. With Deep Dive, Canon is proud to create an experiential platform where young, talented filmmakers and photographers can gain real-world expertise, engage with industry leaders, and experience the transformative power of Canon’s advanced imaging technology. Through initiatives like these, Canon is proud to be facilitating the growth of the entire ecosystem, empowering the next generation of creative visionaries.”

    And it’s not just about upping individual skills Canon sees Deep Dive as part of a broader mission to nurture and elevate India’s creator ecosystem. It’s a signal that the brand isn’t just focused on selling cameras, but on investing in what comes after the shutter clicks: storytelling, innovation, and community.

    In a world flooded with content, standing out requires more than just talent, it needs technique, tools, and trust in one’s creative voice. Deep Dive is Canon’s attempt to offer all three, wrapped in a format that’s immersive, inspiring and packed with substance.

    With more cities queued up and interest already peaking, Deep Dive is shaping up to be more than just a masterclass. It’s a movement. And for the creators ready to stop shooting in the dark and start crafting with intention, Canon just lit the way.

  • Alife lathers up Bengal with a zesty punch of lime and neem in new soap

    Alife lathers up Bengal with a zesty punch of lime and neem in new soap

    MUMBAI: Skincare just got a whiff of nostalgia and a zesty twist in West Bengal. AWL Agri Business Ltd. (formerly Adani Wilmar) has taken a sudsy leap into regional sensibilities with its latest personal care offering: Alife Gondhoraj & Neem Soap. Think heritage, herbs, and a whole lot of Bengal pride packed into a bar.

    The soap pays homage to the state’s obsession with Gondhoraj lime — famously hailed as the ‘King of Limes’ — and marries it with the antibacterial powers of neem. The result? A fragrant cleansing bar that blends tradition with modern skincare goals.

    “Our latest variant, Alife Gondhoraj & Neem Soap, is a tribute to this unique regional beauty ritual… This launch reaffirms our commitment to crafting innovative and locally relevant products that resonate with our consumers,” said AWL Agri Business Ltd SVP – sales & marketing Mukesh Mishra.

    Alife has cleverly bottled Bengal’s cultural fondness for all things citrusy and antiseptic. With Gondhoraj delivering its signature burst of aroma and neem taking care of skin purification, the brand is betting big on beauty that’s rooted and relevant.

    AWL isn’t just stopping at pretty packaging. The launch is backed by a full-throttle 360-degree campaign. From a TVC directed by Dibyendu Bose (yes, that ad-film maverick from Happy Rabbit Films) to digital blitzes, cinema takeovers, and ground activations, Alife seems determined to ensure every Bengal nose catches a whiff of its latest invention.

    The soap has already hit retail shelves and e-commerce platforms across West Bengal, aiming to carve out a solid niche in the competitive personal care aisle. And it’s not just about cleansing — it’s about connecting. By tapping into local traditions and ingredients, Alife is clearly suds-deep in strategy.

    From fish curry to face packs, Bengal has always celebrated the power of ingredients. Now, thanks to AWL’s latest gambit, you can scrub up with cultural pride and smell like summer.

  • Brahm Group grabs the bag with Ahikoza stake to up luxury game

    Brahm Group grabs the bag with Ahikoza stake to up luxury game

    MUMBAI: If your handbag doesn’t come with a backstory and a bit of red carpet DNA, is it even luxury? In a move that blends couture cool with commercial clout, Brahm Group has acquired a majority stake in luxury handbag label Ahikoza, setting the stage for a new chapter in India’s fast-evolving high-fashion narrative.

    Announced on 7 April 2025, the deal marks Brahm Group’s latest play in the premium B2C lifestyle arena. Ahikoza, the brainchild of NRI entrepreneur Namrata Karad, has already made its runway rounds—from Cannes to the Grammys—slung on the shoulders of Camila Cabello, Doja Cat, Kate Hudson, and desi divas like Alia Bhatt and Kareena Kapoor Khan.

    The goal now? A 15 per cent year-on-year growth trajectory, anchored in global expansion, digital buzz and a renewed commitment to ‘slow luxury’—a fancy term for artisanal craftsmanship. Karad, who returned to India to scale her globally adored brand, said, “I have always loved accessories, in particular handbags. In the world of luxury. I found a gap in the market… I believe that like the power brands that inspired me, Ahikoza will offer something unique and of value.”

    Ahikoza will now operate under the ‘Brham’ umbrella—Brahm Group’s lifestyle platform that curates elevated experiences across luxury real estate, products, and services. And no, this isn’t just another vanity investment. With the global luxury handbag market expected to balloon from $22.8 billion in 2023 to $41.1 billion by 2032 (at a CAGR of 6.77 per cent), the timing couldn’t be sharper.

    Brahm LifeStyle LLC chairman & CEO Bhavook Tripathi said, “At Brham, we believe in fostering brands that resonate with contemporary luxury while staying true to craftsmanship and legacy. Ahikoza’s philosophy aligns seamlessly with our vision.”

    True to that vision, Ahikoza by Brham pledges to stay rooted in sustainability, investing in low-waste practices and long-lasting materials. Each handbag is designed to make a statement—and stay relevant.

    With this deal, India’s luxury game just got a major style injection. And yes, it’s got pockets.

  • Suck it up in style as Portronics Mopcop 4 powers through the mess

    Suck it up in style as Portronics Mopcop 4 powers through the mess

    MUMBAI: Portronics, India’s homegrown gadget darling, has unleashed its latest clean machine the Mopcop 4, a vacuum cleaner that doesn’t just sweep you off your feet, but sucks everything beneath them with a vengeance. With 18,000 Pa of suction might, dual power modes, and a digital LED display, this portable powerhouse has its sights set on becoming your new domestic MVP.

    The Mopcop 4 isn’t your average vacuum, it’s the fourth-gen fix for fuss-free cleaning. Whether you’re vanquishing crumbs in your car, fending off pet fur on your sofa, or zapping dust in your keyboard, it’s built to do it all. Thanks to its 2000mAh rechargeable battery, you can go cordless around the house or plug it directly into your car’s DC power socket for uninterrupted power-on-the-go.

    And if you thought vacuums couldn’t get any smarter, think again. This one flaunts a real-time LED digital display that shows battery life and suction levels. There’s even a built-in flashlight, because let’s face it dust loves the dark.

    Need more versatility? The Mopcop 4 arrives armed with multiple attachments, a floor brush, nozzle, extended hose, and even a mini blower mode for those sneaky specks in crevices. And yes, the HEPA filter is washable, so you’re not just cleaning your space, you’re purifying the air while you’re at it.

    Priced at Rs 2,749, the Mopcop 4 is available on Portronics.com, Amazon.in, Flipkart.com, and across leading online and offline stores. It even comes with a 12-month warranty, just in case your dust bunnies decide to fight back.

  • Eveready powers up with three times stronger battery and no-leak promise

    Eveready powers up with three times stronger battery and no-leak promise

    MUMBAI: If your remote’s dying, your clock’s ticking offbeat, or your kid’s toy refuses to roar, Eveready’s got just the jolt you need—and then some. The battery behemoth has amped up its Carbon Zinc game with a next-gen launch boasting 3X Electrolytic Manganese Dioxide (EMD) power, anti-leak tech, and a shelf life that refuses to quit for three years.

    Unveiled on 7 April 2025 in Mumbai, the launch marks a full-throttle upgrade for the legacy brand that already owns over 50 per cent of India’s dry cell battery market. The new batteries undergo a jaw-dropping 300 quality tests—yes, 300—to ensure they won’t let you down when you need power the most.

    Eveready also rolled out a zippy new TV campaign to back the product push, spotlighting the brand’s commitment to long-lasting, everyday power solutions that don’t quit until you do. And if that sounds like marketing fluff, there’s steel behind it.

    “Eveready holds a leadership position in India’s dry cell battery industry, especially in the Carbon Zinc segment. This launch aligns with our continuous endeavour to offer dependable and durable power solutions to consumers. The latest product offering highlights Eveready’s sheer commitment towards catering to the evolving needs, adding value and becoming a trustworthy power source for various household applications,” said Eveready Industries India Ltd SVP & SBU head (batteries and flashlights) Anirban Banerjee.

    Packed in a neat set of 10, these upgraded batteries retail at Rs 18 a pop. And with leak-resistant design thrown in, they’re engineered to keep devices—and your patience—intact. Designed for everything from torches to toys, these little powerhouses scream reliability with a side of budget-friendliness.

    As Eveready continues to focus on sustainable, scalable, and profitable business verticals, this launch reinforces its charge to deliver not just batteries—but real, lasting value for India’s billions.