ITV

Category: Marketing

  • Elitehubs opens Pune’s first luxury PC showroom with at-home support

    Elitehubs opens Pune’s first luxury PC showroom with at-home support

    MUMBAI: Elitehubs has officially opened its doors in Pune with a premium, hands-on custom PC showroom experience a first-of-its-kind space in the city designed for gamers, content creators, and professionals seeking high-performance setups.

    Unlike traditional IT stores, the Elitehubs showroom offers an immersive, luxury-style consultation space where customers can explore high-end components, get tailored PC recommendations, and customise their builds for gaming, editing, rendering, or development all under expert guidance.

    What sets this launch apart is the industry-first three year at-home support for all custom PC purchases made in Pune. Customers no longer need to lug heavy machines for servicing Elitehubs sends technicians directly to their homes for repairs, diagnostics, warranty handling, and part replacements.

    “Whether you’re building for VFX, animation, streaming, or AAA gaming our Pune showroom lets you experience power and precision before you buy,” said Elitehubs CEO Jai Desai. “We’re not just selling PCs; we’re offering a premium experience from consultation to long-term care.”

    The store also doubles as a PC consultancy zone, where personalised assistance replaces generic pre-built sales pitches. Every build is optimised for individual needs, ensuring unmatched performance and value.

    With India’s PC market on the rise particularly in high-performance and gaming categories Elitehubs’ Pune expansion lands at the perfect time.
     

  • Tecsox drops Rockstar party speaker with big sound at just Rs 1,999

    Tecsox drops Rockstar party speaker with big sound at just Rs 1,999

    MUMBAI: Tecsox has turned up the volume with the launch of its Rockstar series party speaker, an affordable yet feature-rich audio device priced at just Rs 1,999. Designed for the new wave of content creators, party enthusiasts, and karaoke lovers, the speaker promises premium performance without breaking the bank.

    With 40W of powerful sound, deep bass, and crystal-clear audio, the Rockstar speaker offers an immersive listening experience. Whether it’s a poolside gathering or a late-night jam session, its six hour battery life, Bluetooth, AUX, USB and TWS support, and rugged portable design make it a versatile choice for all occasions.

    Adding to the party-ready appeal is dynamic RGB lighting and IPX-rated splash resistance, making it ideal for both indoor and outdoor events. The speaker also comes karaoke-ready, complete with microphone and remote, giving users the chance to belt out their favourite tunes effortlessly.

    Tecsox founder & CEO Puneet Gulati shared, “The Rockstar series is our shout-out to every music lover who’s ever wanted to own the stage. We’ve packed top-tier features into an accessible device that brings fun, energy, and performance wherever it goes.”

    From casual listeners to aspiring performers, the Rockstar series caters to a range of audio needs, combining style with substance. The speaker is now available on the Tecsox official website and across major e-commerce platforms at its special launch price.

  • Kiara’s scent of a woman moment as she joins Vanesa as brand ambassador

    Kiara’s scent of a woman moment as she joins Vanesa as brand ambassador

    MUMBAI: Kiara Advani has added another feather to her stylish cap this time with a hint of floral and a splash of amber. The movie actress has been named the new face of premium fragrance brand Vanesa, stepping into a role that celebrates individuality, grace and modern femininity.

    With her effortless poise and magnetic screen presence, Kiara’s journey mirrors the brand’s ethos: empowering women to embrace their true selves, unapologetically. Her signature scent preferences fresh and floral by day, warm and musky by night are now set to inspire a new chapter in Vanesa’s fragrance story.

    Expressing her excitement, Kiara Advani said,  “I’m beyond thrilled to be associated with Vanesa. For me, confidence is about embracing my true self, owning my strengths and vulnerabilities, and walking through life with authenticity. This is what makes working with Vanesa so special, as the brand celebrates individuality, and that’s something I truly believe in.”

    Hamilton Sciences Pvt. Ltd MD & CEO Saurabh Gupta said, “We are delighted to welcome Kiara Advani to the Vanesa family. Kiara embodies the essence of our brand with her elegance, charm, and relatable appeal. Her journey and personality perfectly align with Vanesa’s philosophy of celebrating individuality and modern femininity. We believe this collaboration will inspire women to embrace their individuality with confidence.”

    The move signals Vanesa’s intent to expand its emotional resonance with young Indian women who see fragrance as an extension of identity. Building on its legacy, which began with former ambassador Kareena Kapoor Khan, the brand is evolving with a fresh, contemporary appeal.

    As the face of Vanesa, Kiara is expected to front new campaigns and inspire a fragrance collection that captures the many moods of the modern woman bold, beautiful and completely herself.

  • Bodhitree Multimedia to set up Rs 500 crore multimedia hub in Guwahati

    Bodhitree Multimedia to set up Rs 500 crore multimedia hub in Guwahati

    MUMBAI: Guwahati is getting ready for its close-up and this time, the lights, camera, and action are all real. Bodhitree Multimedia Limited has signed a Rs 500 crore MoU with the government of Assam to build a sprawling global media and cultural hub in the heart of the north east.

    Signed on 26 February 2025, the partnership is poised to transform Guwahati into a centre-stage player on the world’s entertainment map. With plans for a cutting-edge Media City, a swanky seven-star wellness resort, and an immersive India Pavilion showcasing the nation’s cultural tapestry, this isn’t just another development project, it’s Assam’s grand cinematic debut.

    Bodhitree Multimedia CEO Mautik Tolia stated, “We are proud to partner with the Government of Assam to establish a world-class ecosystem that will position Assam as a global hub for media, sports, and wellness. This initiative is designed to attract international studios with state-of-the-art facilities, significantly boosting entertainment tourism in the region. Our shared vision with the Government of Assam focuses on creating a vibrant environment that fosters creativity, innovation, and economic growth. We appreciate the Government of Assam’s commitment to this transformative project, which will not only enhance the region’s appeal but also create lasting opportunities for local communities.”

    The initiative will bring a fresh wave of jobs, economic momentum, and footfall to the region. It’s also expected to lure international studios with its state-of-the-art facilities, all part of Bodhitree’s broader ambition to help establish India as a premier global production destination.

    With similar mega-projects in the pipeline across the country, this marks Bodhitree’s second major production facility. But for Assam, it’s a first-of-its-kind opportunity to become not just a location for films but a landmark in film, culture, and creative innovation.

    Roll credits? Not yet. This is just the opening scene.

  • Hero hits a hole-in-one with Akshay Bhatia and Sahith Theegala

    Hero hits a hole-in-one with Akshay Bhatia and Sahith Theegala

    MUMBAI: They’ve got the drive and now the ride. Hero Motocorp has signed rising PGA Tour talents Akshay Bhatia and Sahith Theegala as its latest global brand ambassadors, teeing off a fresh chapter in its long-standing love affair with golf.

    The three-year partnership, unveiled just as the duo take to the greens this week, brings together two of the sport’s most exciting young names both of Indian origin with a brand known for fuelling ambition and performance on a global scale.

    Akshay, 22, has quickly built a reputation as a relentless competitor with laser focus and flair to spare. Sahith, meanwhile, has charmed fans and commentators alike with his daring shot-making and underdog energy. Together, they embody Hero’s ethos of passion, grit, and pushing limits whether it’s on the leaderboard or life’s fairways.

    “We are thrilled to welcome Akshay and Sahith to the Hero family. These exceptional young golfers, both of Indian descent, embody our core values of passion, integrity, and courage. Their dedication and achievements align perfectly with our mission to champion excellence in sports globally.

    As a proud Indian brand with a strong legacy of supporting athletes across disciplines, we take immense pride in fostering talent of Indian origin on the world stage. Hero MotoCorp is globally recognized for innovation and sustainability, and as we continue to expand our brand’s influence, we engage with youth icons who inspire the next generation. Akshay and Sahith’s journey will further strengthen our long-standing association with golf, and we wish them great success this week and in their future endeavors,” Hero MotoCor executive chairman Pawan Munjal.

    “Partnering with a global brand like Hero MotoCorp is truly a dream come true, especially given my ambition to compete and share my passion for golf around the world for many years ahead. India, and specifically the Hero Indian Open, holds special significance as an integral part of my family’s heritage,” said Akshay Bhatia.

    “I am honored to have been selected by Hero MotoCorp to represent them worldwide. Akshay and I are very good friends, and we are excited to be working with Hero to increase their brand visibility through all our appearances. Like Hero, we are both committed to encouraging the success of young athletes from around the world in their sports and personal endeavors,” Sahith Theegala.

    With its latest swing into action, Hero isn’t just riding alongside golf’s future, it’s helping shape it.

  • Yesmadam rolls out zero per cent commission for top gig workers across India

    Yesmadam rolls out zero per cent commission for top gig workers across India

    MUMBAI: Yesmadam, has rolled out zero per cent commission model for its top-performing service professionals marking a transformative moment in the gig economy.

    Announced by co-founder & CEO Mayank Arya via a touching Linkedin post, the decision reflects a shift not just in business policy, but in purpose placing financial dignity and fairness at the core of the brand’s ethos.

    The announcement followed an emotional gratitude lunch at Taj Palace, where Yesmadam’s top service partners shared moving personal journeys. It was here that the company’s founding team made the on-the-spot decision no cuts, no strings 100 per cent of the earnings would now go directly to the service professionals.

    The company had been inching towards this step, progressively reducing commissions from 20 per cent to 8 per cent, before finally erasing them entirely for top performers.

    The spark came from a viral LinkedIn post by Amit Singh, spotlighting Rita Devi, a Yesmadam service partner who transformed her life after joining the brand. Once a teen mother who gave up her dreams, Devi now earns Rs 70,000/month, supports her four daughters’ education, and has become a figure of pride in her community.

    “We have always believed that service professionals are the backbone of Yesmadam. Their stories of perseverance inspired us to act with intent and empathy. When we heard them speak with such honesty and strength at the celebration lunch, it became clear that true support goes beyond applause. Offering a zero per cent commission is our way of giving them the respect and financial freedom they deserve. It marks a step towards rewriting the rules of how the gig economy treats its people,” said co-founder & CEO Arya.

    Co-founder & CMO Akanksha Vishnoi added, “At Yesmadam, listening isn’t just a value, it’s our foundation. Whether it’s our customers, our team, or our service partners, we pay attention to every voice. The zero per cent commission model is a direct outcome of that principle. It’s not just a business decision, it’s a reflection of care becoming part of the system. By offering complete financial freedom to our top-performing partners, we’re not only recognizing their efforts but also setting a new benchmark for the gig economy, one that’s rooted in empathy, respect, and real empowerment.” 
     

  • How to Enrol in PMJJBY Online Without an Agent?

    How to Enrol in PMJJBY Online Without an Agent?

    Imagine wanting to get life insurance but dreading the process—calls from agents, endless paperwork and confusing terms that leave you with more questions than answers. Sounds exhausting, right? But what if there was a way to skip all that and enrol in a life insurance plan entirely online, without any agent? That’s exactly what Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY) offers. In this blog, we’ll show you how to sign up for PMJJBY quickly and hassle-free using just your bank’s online services.

    What is Pradhan Mantri Jeevan Jyoti Bima Yojana?

    Life is unpredictable and while no one likes to dwell on uncertainties, having a financial safety net can make all the difference. PM Jeevan Jyoti Bima Yojana is a simple and affordable life insurance scheme designed to provide that very protection. Backed by the Government of India, this one-year renewable term plan ensures that if something happens to the policyholder, their family receives a financial payout of ₹2 lakhs.

    Unlike traditional life insurance policies that come with investment components or complex terms, this is a pure protection plan – it covers only mortality risk, with no savings or returns involved. The idea is straightforward: you pay a minimal premium each year and in return, your family gets a guaranteed payout if you’re no longer around.

    How does it work?

    Enrolling in PM Jeevan Jyoti Bima Yojana is hassle-free, with no lengthy paperwork or medical check-ups. The coverage begins from June 1 or the date of enrolment (whichever is later) and lasts until May 31 of the following year. Since this is an annual policy, you need to renew it every year to keep the coverage active.

    The process is handled through participating banks and post offices, which act as intermediaries between policyholders and insurers such as LIC and other life insurance providers. Once enrolled, the premium is auto-debited from your savings account, ensuring a seamless experience with no manual payments or follow-ups.

    How much does it cost?

    One of the biggest advantages of this scheme is its affordability. The annual premium is just ₹342 per person (or ₹330 per person for joint account holders), making it accessible to a wide range of individuals. Here’s how the cost is distributed:

    ● ₹436 per annum goes directly to the insurance company to provide coverage. 
    ● ₹30 per annum is given to the bank or agent for handling the enrolment and servicing. 
    ● ₹11 per annum is allocated for administrative expenses.

    This structured cost breakdown ensures that even individuals from lower-income groups can afford a life insurance policy without financial strain.

    What happens in case of a claim?

    If the unfortunate happens, the nominee registered under the policy will receive ₹2 lakhs as a death benefit. The scheme is designed to cover all types of deaths, whether natural or accidental. However, for new enrolments, there is a 30-day waiting period (lien period) during which coverage is applicable only for accidental deaths.

    Since this is a pure term insurance plan, there are no maturity or surrender benefits – meaning if you don’t make a claim, there is no return on investment. The plan is solely for risk coverage, ensuring financial security for your loved ones.

    Tax benefits of PM Jeevan Jyoti Bima Yojana

    Apart from providing financial protection, the premium paid for this policy is eligible for tax deductions under Section 80C of the Income Tax Act. This means that while securing your family’s future, you can also reduce your taxable income, making this a smart financial decision.

    Eligibility criteria of Pradhan Mantri Jeevan Jyoti Bima Yojana

    1.  Age Limit: 18 to 50 years (coverage continues till 55 if renewed annually). 
    2.  Bank Account: Must have a savings bank account with a participating bank or post office. 
    3.  One Policy Per Person: You can enrol through only one bank account, even if multiple accounts exist. 
    4.  Aadhaar Requirement: Aadhaar must be linked to the savings account. 
    5.  Medical Declaration: You must provide a self-attested medical certificate confirming no critical illness. 
    6.  Annual Renewal: Premium is auto-debited yearly. Coverage lapses if the payment is missed.

    Apply for Pradhan Mantri Jeevan Jyoti Bima Yojana Online

    Applying for PM Jeevan Jyoti Bima Yojana online is quick and hassle-free. You can enrol directly through your bank’s internet banking or mobile banking platform without involving an agent. Follow these simple steps:

    1. Log in to Internet Banking 
    ⮚  Visit your bank’s official website or open the mobile banking app. 
    ⮚  Use your credentials to log in.

    2. Find the PM Jeevan Jyoti Bima Yojana Section 
    ⮚  Look for the Insurance or Government Schemes section. 
    ⮚  Select PMJJBY from the available options.

    3. Fill in the Application Form 
    ⮚  Verify your personal details (name, age, Aadhaar-linked savings account). 
    ⮚  Provide nominee details for claim settlement.

    4. Give Consent for Auto-Debit 
    ⮚  Agree to the auto-debit mandate for the annual premium deduction.

    5. Submit & Receive Confirmation 
    ⮚  Complete the enrolment and receive an acknowledgment via SMS or email. 
    ⮚  The premium will be deducted automatically and coverage will begin as per scheme rules.

    Final Thoughts

    Enrolling in PM Jeevan Jyoti Bima Yojana online is a simple way to secure life coverage without the hassle of agents or paperwork. With automatic renewals and a minimal premium, it’s an accessible option for financial protection. If you are exploring other term insurance plans, use a term plan calculator to compare coverage and premiums before making a decision.

  • Wings of Time returns as fireworks symphony with dazzling upgrade

    Wings of Time returns as fireworks symphony with dazzling upgrade

    MUMBAI: Singapore’s award-winning night show, Wings of Time, has soared to new heights with a spectacular transformation. Now rebranded as Wings of Time Fireworks Symphony, the upgraded show promises a richer, more immersive experience complete with a four times longer fireworks display lighting up Sentosa’s Siloso Beach.

    Presented by Mount Faber Leisure Group (MFLG), the revamped show launched on 1 February 2025 and celebrates over a decade of enchanting audiences with its signature blend of technology, storytelling, and beachside magic.

    “The Wings of Time show has long been a highlight for Indian tourists and MICE groups visiting Sentosa. With the enhanced fireworks display, featuring nearly 200 spectacular shots lighting up the sky above Siloso beach each night, we are elevating the experience to new heights. The fireworks, soaring up to 40 meters, are seamlessly synchronised with key moments of the show, creating an even more immersive and unforgettable spectacle,” said MFLG managing director Buhdy Bok.

    The narrative follows Shahbaz, a mystical prehistoric bird, on a journey through time with companions Rachel and Felix, brought to life through 3D projection mapping, lasers, water effects, and now, nearly 200 synchronised fireworks shots every night.

    Held at Beach Station, and easily accessible via Sentosa Sensoryscape, the show runs twice daily 7:40 pm and 8:40 pm with each performance lasting approximately 20 minutes. With a seating capacity of 2,500, it promises a breathtaking finale to a day on the island.

    Tickets for Wings of Time Fireworks Symphony are now available on MFLG’s official website, priced at Singapore dollar 22 for standard and Singapore dollar 27 for premium seats.

    For visitors of all ages, it’s a rare treat to witness a symphony of fire, light, and water unfold by the sea making this a must-watch spectacle in Singapore’s entertainment scene.

  • Paint it posh Birla Opus adds luxury strokes to Indian wall finishes

    Paint it posh Birla Opus adds luxury strokes to Indian wall finishes

    MUMBAI: Why just colour your walls when you can couture them? Birla Opus Paints is bringing the runway to the living room with its new Designer Finish range, two luxe collections that aim to give Indian interiors a high-fashion upgrade, one wall at a time.

    Unveiled by Aditya Birla Group’s Grasim Industries, the Dream and Timeless collections are part of a bold push to make walls more than just backdrops. Think high-definition 3D textures, metallic shimmers, and artisanal finishes inspired by nature and Italian craftsmanship, all underpinned by eco-friendly innovation.

    The Dream Collection leans into drama, offering 14 nature-themed designs across 140 permutations. Whether you fancy a wall that evokes the sea or the shimmer of clouds at dusk, the collection comes with water-resistant, long-lasting shades made to impress. Bonus: it’s not just beautiful, it’s built to last.

    Meanwhile, the Timeless Collection keeps things earthy and elegant. With lime-based finishes that mimic the raw textures of stone, clay and marble, it’s made for those who like their luxury with a little rustic soul. And both ranges walk the green talk, with low-VOC formulations that keep indoor air quality breathable and healthy.

    But the real flex? Experience-led retail. Birla Opus is not just selling paint; it’s selling inspiration. The brand is rolling out Paint Studios in cities like Mumbai, Gurugram and Lucknow immersive spaces where customers can see and touch the new finishes before committing to a makeover. These studios, along with a growing network of franchise stores, are part of the brand’s ambitious plan to make upscale design feel personal and accessible.

    Commenting on the launch Birla Opus Paints CEO Rakshit Hargave said, “At Birla Opus Paints, we understand that today’s consumers are seeking more than just products; they desire experiences and products that reflect purpose and value.Our aim is not only to redefine creativity with advanced design technology and sustainable solutions, but to also set new standards in interior luxury.At the back of our Paint Studio and franchisee stores launches across India, we’re now presenting consumers with these exquisite finishes inspired from nature’s beauty and Italian artistrythat will definitely adda taste of luxury to your home.”

    With plans to expand into more metros including Bangalore, Delhi, Hyderabad and Kolkata, Birla Opus is aiming for national saturation and wall domination.

    Because in 2025, walls don’t just wear paint. They wear personality.

  • Kisht by kisht HDFC MF invests emotion into SIPs with a heartfelt twist

    Kisht by kisht HDFC MF invests emotion into SIPs with a heartfelt twist

    MUMBAI: Ever paid an EMI of emotions? Or made a monthly instalment towards someone’s dreams? In its latest campaign, HDFC Mutual Fund asks viewers to rethink the way they look at investing by reminding them that they’ve been investors all along, just not always with money.

    Titled ‘Zindagi Ke Liye SIP’, the campaign trades charts and jargon for heart and hustle. It tells the story of a young girl whose life is shaped by a series of small, consistent “investments” made by her family: a mother’s daily encouragement, a teacher’s dedication, a sibling’s quiet sacrifices. Whether it’s “kisht jazbaat ki” (an instalment of emotions) or “kisht sapno ke shuruwat ki” (an instalment of beginnings), each gesture adds up just like a Systematic Investment Plan.

    It’s a clever narrative twist that HDFC Mutual Fund uses to sell a bigger truth: that consistency, discipline and long-term thinking aren’t just traits of savvy investors, they’re how we live our best lives. So why not apply the same logic to wealth creation?

    Speaking on the campaign launch, HDFC Asset Management Company MD & CEO Navneet Munot said, “Life’s greatest rewards often come from the consistent, thoughtful investments we make in our relationships, dreams, and aspirations. At HDFC Mutual Fund, we believe the same principle applies to financial investments – disciplined contributions through SIPs over a long period lead to achieving financial goals. Our investor education campaign, ‘Zindagi Ke Liye SIP,’ captures this essence beautifully, inspiring people to invest in their future just as they invest in life.”

    Far from being a dull finance lecture, the campaign positions SIPs as life’s financial parallel steady, meaningful, and deeply personal. It taps into universal emotions with the kind of insight that could resonate with those who’ve never thought of themselves as investors.

    Backed by a full-spectrum media rollout from digital to outdoor to on-ground activations ‘Zindagi Ke Liye SIP’ aims to get Indians thinking about investing not just as a financial act, but a life philosophy. Because at the end of the day, what is a SIP if not a kisht of faith in tomorrow?