ITV

Category: Marketing

  • Cipla Health and Dcell unfold a bold new look

    Cipla Health and Dcell unfold a bold new look

    MUMBAI: When it comes to intimate wellness, Cipla Health is ready to turn the page, or rather, Unfold it. The healthcare major has entered the sexual wellness space with Unfold, a brand that dares to redefine intimacy with trust, style, and self-assurance at its core.

    To bring this bold vision to life, c teamed up with Dcell, the specialist design arm of Mullenlowe Lintas Group, to craft a striking, stigma-free identity that feels as global as it is grounded in Indian sensibilities.

    “With Unfold, we’ve entered the sexual wellness category guided by strong consumer insights, where trust and packaging play a pivotal role,” said Cipla Health managing director and CEO Shivam Puri. “Dcell has translated these insights into a modern, fresh design that reframes intimacy while remaining stigma-free.”

    Unfold’s design breaks away from the conventional cues of the category. Its sleek, metallic holographic finish and layered visuals symbolise the idea of “unfolding” passion and connection, while vibrant colours bring modernity and warmth to the fore.

    “Unfold is more than just a product, it’s a step towards normalising conversations around intimacy in India,” said Dcell executive design director Bhumika Shah. “Its aspirational yet discreet design reflects a shift towards products that combine aesthetics with confidence and quality.”

    With an identity that’s as confident as its message, Unfold doesn’t just sell wellness, it invites India to open up to it.

  • Krvvy urges women to rethink lingerie for well-being

    Krvvy urges women to rethink lingerie for well-being

    MUMBAI: This October, as pink ribbons bloom across India, Krvvy, the country’s first functional d2c lingerie brand, is putting the spotlight on something often ignored in breast health conversations: the bra.

    According to a recent Krvvy survey of over 1,000 women, 93 per cent rate comfort as important, 99 per cent say fit is key, yet one in three still choose bras through trial and error, with less than half relying on self-measurement or digital sizing tools.

    “Women are increasingly aware of how comfort, fit, and fabric influence confidence, but few realise these factors also impact overall breast well-being,” said Krvvy co-founder and CEO Yash Goyal.

    Founded in 2024 by engineering graduates Yash Goyal and Anant Bhardwaj, Krvvy has quickly become one of India’s most talked-about lingerie startups, redefining inner-wear with comfort, inclusivity, and function at its heart.

    “We want women to see lingerie not as a beauty accessory, but as something that supports how they feel and care for their bodies every day,” Goyal added.

    Earlier this year, Krvvy raised Rs 6.1 crore in pre-seed funding from Titan Capital, All In Capital, and angel investors. The brand is using the funds for rresearch and development, digital sizing innovation, and retail expansion, making functional, well-fitted lingerie accessible nationwide.

    Krvvy’s approach blends data, design, and empathy, reflecting a shift in India’s Rs 80,000 crore women’s innerwear market, where conversations are moving from appearance to wellness and self-expression.

    In collaboration with the Indian Cancer Society, Bengaluru, Krvvy is promoting self-awareness, self-check, and self-care, reminding women that a simple, well-fitted bra is more than comfort, it’s a small, daily act of care.

    “We are not medical experts,” Goyal added, “but small changes in what women wear closest to their skin can inspire a mindful relationship with their bodies. Comfort is the first form of care.”

    As Breast Cancer Awareness Month continues, Krvvy’s message is clear: everyday comfort isn’t a luxury, it’s a foundation of well-being.

     

  • Venue gets a tech tune-up as Hyundai drives into the future

    Venue gets a tech tune-up as Hyundai drives into the future

    MUMBAI: Fasten your seatbelts, the Hyundai Venue just got a serious software update. The compact SUV that once ruled the roads with its style is now gearing up to rule with its smarts. Hyundai Motor India Limited (HMIL) has unveiled the tech-packed, safety-loaded all-new Venue, promising to take Indian roads into the era of Software-Defined Vehicles (SDVs).

    Leading the charge is Hyundai’s futuristic ccNC (Connected Car Navigation Cockpit) system, accelerated by Nvidia, paired with dual 62.5 cm (12.3” + 12.3”) curved panoramic displays that stretch across the dashboard like a digital command centre. It’s not just a screen, it’s a statement.

    The Venue also features an immersive 12.3-inch infotainment system with wireless Android Auto and Apple Carplay, seamless OTA updates, and a fully digital 12.3-inch display cluster that keeps you updated on everything from tyre pressure to ADAS alerts. Add to that a Bose 8-speaker premium sound system, and every drive starts to feel like a private concert.

    “At HMIL, we’re committed to democratising global technologies for our customers in India,” said Hyundai Motor India whole-time director and COO Tarun Garg calling the new Venue “a bold step towards introducing SDVs in India.” He added that the Venue’s blend of “cutting-edge features and class-leading safety” would set new benchmarks in the compact SUV segment.

    For the gadget geeks, the new Venue goes all out. Expect 20 Controller Over-the-Air (OTA) updates, 70 Blue Link connected features, voice-enabled smart sunroof, ventilated front seats, wireless phone charging, cooled glovebox and even support for five voice recognition languages Hindi, English, Hinglish, Bengali and Tamil. Oh, and yes, it comes with the in-built JioSaavn app for your on-road playlists.

    But beneath the shiny tech, Hyundai has gone heavy on safety. The Venue boasts a super-strong body structure with 71 per cent ultra-high strength steel, making it sturdier than ever. It also features Hyundai SmartSense ADAS Level 2, packing 16 advanced driver assistance features like Smart Cruise Control with Stop & Go, Forward Collision-Avoidance Assist (for cars, pedestrians, cycles and junction turns), and Parking Collision Avoidance Assist.

    In total, the SUV comes loaded with more than 65 safety features, 33 of which are standard across all variants. Think six airbags, all-four disc brakes, Hill-start Assist, Electronic Stability Control, Tyre Pressure Monitoring System, and even a rollover sensor, it’s practically a fortress on wheels.

    Inside, it’s a symphony of comfort and convenience: rear AC vents, electric 4-way driver’s seat, Surround View Monitor, and the Bose system’s crisp acoustics make sure your journey feels as good as it sounds.

    Bookings are already open at Hyundai dealerships across India or online with a booking amount of Rs 25,000, ahead of the Venue’s grand debut on 4 November 2025.

    With its screens, sensors and smarts, the all-new Hyundai Venue isn’t just about reaching destinations, it’s about redefining how we get there. In a world going digital, this Venue is clearly designed for the front row.

     

  • College Vidya launches online education day

    College Vidya launches online education day

    MUMBAI: Talk about a smart move, India just got its own Online Education Day! In a first-of-its-kind initiative, College Vidya has declared October 25 as Online Education Day, turning its foundation day into a nationwide celebration of digital learning, inclusion, and innovation.

    The idea? To honour the millions of learners, educators, and universities driving India’s online learning revolution, and to spotlight how technology has made higher education more accessible than ever. The Noida-based platform hopes the initiative will grow into an annual, sector-wide observance, with future recognition from national education bodies like UGC and AICTE.

    For its debut edition, College Vidya invited online universities across India to join in with student stories, video messages, and scholarship collaborations, all echoing a shared vision of credible, learner-centric digital education.

    “Online education has become the great equaliser, opening doors for millions who once stood outside the classroom,” said College Vidya founder and COO Rohit Gupta. “If electricity and the internet can reach every pincode, so should quality education. This day celebrates that belief.”

    Beyond the celebrations, the platform continues to walk the talk, having disbursed Rs 4.7 crore in financial aid so far and recently announcing 50 per cent subsidies for transgender learners, making higher education truly inclusive.

    With its lively ‘Learner Stories’ campaign and a symbolic cake-cutting spree across the country, College Vidya’s Online Education Day wasn’t just a nod to the digital age, it was a heartfelt reminder that learning has no limits when powered by connection, compassion, and a good Wi-Fi signal.

     

  • A Detailed VIP Shaadi’s Service Review: Inside the World of Invite-Only Matchmaking

    A Detailed VIP Shaadi’s Service Review: Inside the World of Invite-Only Matchmaking

    Getting married is one of the most significant decisions in your life. But the thrill of getting to know someone new is also accompanied by stress, particularly if you’re not sure you two are a good fit. This is where elite matchmaking services like VIP Shaadi set the trend. This platform transforms the search for a soulmate into an intentionally created experience.

    What is VIP Shaadi?

    VIPShaadi is a premium matrimonial service from the trusted house of Shaadi.com. It is for people who are ready to seriously commit and want more than just an algorithm. Here, seasoned consultants will personally assist you in finding your perfect life partner. Each step is personalised to help you connect with your soulmate.

    The service stands apart with its verified member database and the dedicated attention of consultants. What really elevates the experience is how personal and discreet it feels. Instead of endless scrolling and awkward first conversations, members get well-matched introductions that actually make sense.

    If you look up VIPShaadi.com reviews, you will find consistent appreciation for its professionalism and results. Parents often praise the platform for helping their children find well-matched partners, while members value how smooth and private the process feels.

    Real Stories that Warm the Heart

    What truly makes VIPShaadi reviews shine are the authentic success stories of couples who found love through the platform.

    Ananya and Arjun – From Unlikely Strangers to Soulmates

    Ananya, a creative professional from Mumbai, never thought she’d meet someone who shared her outlook on life. Arjun, a finance executive based in Delhi, seemed like the opposite on paper. Yet their consultant noticed subtle similarities in their values and life goals. After a few conversations, they discovered how naturally their personalities complemented each other. Their relationship grew quickly and soon led to marriage, proving that compatibility often goes beyond surface-level interests.

    Ishita and Karan – A Cross-Cultural Match that Worked

    Ishita, born and raised in Kolkata, had always dreamt of finding someone who respected both tradition and independence. Karan, a second-generation entrepreneur from Pune, was looking for the same balance. When they met through VIP Shaadi, they clicked instantly. Their families admired how seamlessly they understood each other. Today, they continue to credit the service for introducing them to a partner who fits both their hearts and their values.

    Why VIP Shaadi Delivers Real Results

    A quick scroll through VIPShaadi reviews reveals a common theme. Members find matches who truly align with their lifestyles, values, and goals. But what makes it so effective?

    Selective Membership

    The service maintains a carefully curated database of educated and accomplished individuals from respected families. This ensures genuine compatibility and shared values.

    Smart Matchmaking

    It blends technology with human understanding. Consultants use data-driven tools to identify compatible matches, then apply emotional intelligence to ensure the chemistry feels right.

    Strong Privacy Controls

    Every profile is protected with strict privacy measures. Members choose who can view their details, keeping the experience completely confidential and secure.

    Personal Touch

    Dedicated consultants guide members throughout their journey. From building impressive profiles to arranging meetings, the service offers thoughtful support at every stage.

    The Bottom Line

    As highlighted across multiple VIP Shaadi.com reviews, the platform has successfully redefined luxury matchmaking in India. For those who want more than random introductions and truly value authenticity, VIP Shaadi is a trusted choice. It brings the right people together, proving that even in the modern world, love can still be personal, elegant, and beautifully real.  
     

  • Curtain call: DTF returns with starry season 6

    Curtain call: DTF returns with starry season 6

    Delhi Theatre Festival, Alchemist Live, Prabhu Tony, Naseeruddin Shah, Anupam Kher, Lillete Dubey, Denzil Smith, Rajat Kapoor, Vinay Pathak, Makarand Deshpande, Kumud Mishra, Pankaj Kapur, American Express, M3M India, Siri Fort Auditorium, NCUI Auditorium, OP Jindal Auditorium, Aurum Conventions, Gurugram, Delhi NCR

    MUMBAI: Delhi’s drama scene is ready to steal the spotlight once again! The Delhi Theatre Festival (DTF) is back for its sixth season, promising a show-stopping celebration of storytelling, stagecraft, and star power. Set to unfold from 14th to 16th November, the festival will light up four iconic venues across Delhi NCR, Siri Fort Auditorium, NCUI Auditorium, OP Jindal Auditorium, and Aurum Conventions in Gurugram.

    With American Express returning as the title sponsor for the sixth consecutive year and M3M India powering the event, DTF Season 6 is shaping up to be a blockbuster on and off stage. American Express platinum card members even enjoyed an exclusive presale window and special savings on tickets, a fitting reward for loyal theatre buffs.

    This year’s lineup reads like a who’s who of Indian theatre royalty. Naseeruddin Shah returns with Einstein, Anupam Kher brings Kuch Bhi Ho Sakta Hai, and Lillete Dubey and Denzil Smith take the stage with Autobiography. Audiences can also look forward to Rajat Kapoor’s directorial Karamjale Brothers starring Vinay Pathak, Makarand Deshpande’s beloved Sir Sir Sarla, Kumud Mishra’s Dhumrapaan, and Pankaj Kapur’s Dreamz.

    “Over the past five seasons, DTF has grown from a city event into a cultural landmark,” said Alchemist Live CEO and co-founder Prabhu Tony. “With Season 6, we’re scaling up with premieres, legends, and new voices, all sharing one stage.”

    Echoing the sentiment, Naseeruddin Shah shared, “Every season brings a new energy and audience, that’s what keeps theatre alive.”

    With 12 plus shows and an expected 15,000-strong audience, DTF Season 6 is set to be the grandest edition yet. For Delhi’s theatre lovers, this November isn’t just about drama, it’s about centre stage, standing ovations, and a festival that promises to make every act count.

     

  • Credit where it’s due as festive shoppers swipe big this Diwali

    Credit where it’s due as festive shoppers swipe big this Diwali

    MUMBAI: Looks like this Diwali, Indians didn’t just light up their homes, they swiped their way to sparkle too. A new survey by Paisabazaar reveals that over 42 per cent of credit card users spent upwards of Rs 50,000 on festive shopping this year, signalling that big-ticket buying is firmly back in fashion.

    The festive cheer wasn’t limited to diyas and discounts, it spread right across credit limits. About 22 per cent of respondents spent between Rs 50,000 and Rs 1 lakh, while one in five splurged over Rs 1 lakh on their cards during Diwali. The survey, which covered over 2,300 users, paints a clear picture of India’s growing comfort with credit as a strategic spending tool.

    When it came to what they bought, home appliances topped the wishlist at 25 per cent, followed by mobiles, gadgets and accessories at 23 per cent, and apparel at 22 per cent. Furniture and décor made up 18 per cent of spends, while gold and jewellery accounted for 12 per cent proof that both sparkle and substance drove shopping choices this season.

    But it wasn’t all impulse. The study revealed that 91 per cent of shoppers planned their purchases around card-specific offers and festive deals. Less than 10 per cent relied solely on their card’s standard cashback or reward structure. Clearly, today’s consumers are not just shopping, they’re strategising.

    “Consumers are using credit cards more intelligently, timing their high-value purchases with festive offers and card-linked deals,” said Paisabazaar CEO Santosh Agarwal. “This growing financial awareness shows how value and convenience are driving credit card use.”

    The benefits are paying off too. Nearly 71 per cent of respondents owned shopping-specific credit cards that offered cashback or festive rewards, while 15 per cent received seasonal deals even without such cards. For many, cashback remained the biggest draw chosen by 20 per cent of users followed closely by co-branded offers (19 per cent) and accelerated reward points (18 per cent).

    Among those opting for EMIs, No-Cost EMI emerged as the clear winner, attracting 56 per cent of users, while 29 per cent chose EMIs to unlock extra discounts and 10 per cent used them simply to spread payments more comfortably.

    Interestingly, shoppers were equally at home online and offline 48 per cent said they preferred a mix of both. The hunt for better deals drove most of them to e-commerce giants, with 83 per cent claiming they found the best discounts on platforms like Amazon and Flipkart. Together, the two dominated with a 43 per cent preference rate, followed by Myntra (15 per cent), Meesho (10 per cent), and other platforms such as Ajio, Nykaa, Zepto and Tata Cliq accounting for 32 per cent collectively.

    Paisabazaar, head of credit cards Rohit Chhibbar summed it up aptly: “This festive season marked the rise of the value-savvy shopper, one who plans, compares, and capitalises on every offer. Cashback, rewards, and no-cost EMIs have made credit cards indispensable for festive spending.”

    In short, this Diwali, shoppers didn’t just chase lights, they chased the right swipes.

     

  • Pedigree strikes the right note for pets this Diwali

    Pedigree strikes the right note for pets this Diwali

    MUMBAI: Now here’s a pawsitive tune-up for Diwali! India’s leading dog food brand  Pedigree, from Mars Petcare, has launched an AI-powered ‘Pawsome Playlist,’ a first-of-its-kind musical initiative designed to keep furry friends calm and relaxed amid the festive fireworks.

    Developed with inputs from veterinarian Jasleen Kaur, the playlist uses AI to generate soothing, rhythm-based tracks that help reduce canine anxiety. Hosted on Youtube, the Pawsome Playlist draws on scientific insights into how dogs respond to calming frequencies and consistent beats.

    “At Mars Petcare, we know pets do more than keep us company, they help us feel calm and connected,” said Mars Petcare India chief marketing officer Ayesha Huda. “This Diwali, we wanted to return that love by creating something that brings peace and comfort to them.”

    The campaign also comes with a touch of creativity from 22feet Tribal Worldwide, whose executive creative director Shyam Nair revealed that each AI-generated track, with witty titles like ‘Sugar? No Please.’ and ‘Wait for Wags.,’  was designed to soothe pets while gently reminding owners to show more empathy.

    Echoing the sentiment, Kaur added, “Music can profoundly influence animal behaviour. It’s wonderful to see technology being used so intuitively to improve pet wellbeing.”

    With Pawsome Playlist, Pedigree has found a way to mix compassion, technology and rhythm, proving that this Diwali, the sweetest sounds of all might just be a happy, wagging tail.

     

  • Thunderplus, Bijliride team up to power India’s EV charging network

    Thunderplus, Bijliride team up to power India’s EV charging network

    MUMBAI: If chai breaks could charge your scooter, India’s EV story just got its perfect plug. Thunderplus, the country’s fastest-growing EV charging network, has teamed up with Bijliride, a SaaS-powered electric two-wheeler rental platform, to supercharge urban mobility with a partnership that’s equal parts speed, sustainability, and smarts.

    The alliance aims to zap away India’s biggest EV worries, range anxiety and charging delays by integrating battery-swapping and fast-charging services across all 250 plus Thunderplus hubs. Think of it as the digital-age pit stop for everyone from gig workers on the go to students zipping through city traffic.

    Under this collaboration, every Thunderplus hub will now feature BijliRide battery-swapping machines, allowing users to swap batteries in seconds instead of waiting for hours. For those who’d rather top up than swap out, there’s the new “Thunder Tej” 12 kW LEVDC fast charger, which powers two- and three-wheelers to 80 per cent in just 10 minutes, the time it takes to sip a cutting chai.

    “At Thunderplus, we believe in collaboration over competition,” said Thunderplus CEO Rajeev YSR. “Our hubs will now evolve into multi-activity economic centres, offering not just fast charging but battery swapping and community access points for EV users.”

    Hyderabad where Bijliride first plugged in continues to lead India’s electric mobility charge. The city’s vibrant mix of professionals, gig workers, and students makes it the perfect launchpad for Bijliride’s hub-and-spoke STAR expansion model.

    “Our goal is simple make sustainable mobility as easy and convenient as ordering a cab,” said Bijliride CEO and co-founder Shivam Sisodiya. “By combining ThunderPlus’s infrastructure with our rental ecosystem, we’re creating connected pickup and drop-off points with charging, swapping, and service support all under one roof.”

    The result? A city where no EV user is more than a few minutes from power. Whether it’s a delivery rider racing against time or a commuter heading to college, the partnership ensures smooth, stress-free rides without the dreaded battery panic.

    Thunderplus and Bijliride also see this as the start of a nationwide circuit. After powering Hyderabad, Bijliride plans to roll out its STAR model in Delhi, Mumbai, and Bengaluru, expanding its 24/7 operational hubs and integrating charging, swapping, and rentals across India’s major metros.

    For now, the first 24/7 flagship hub in Madhapur, Hyderabad sets the template, a connected, data-driven, user-first experience that redefines what “refuelling” means in an electric age.

    “Together, we’re building not just charging stations but a smarter, cleaner, and more connected ecosystem,” added Rajeev. “The goal is simple: to make EV ownership as convenient as it is responsible.”

    With Thunderplus providing the volts and Bijliride bringing the wheels, India’s EV future looks set to move faster, cleaner, and one chai break at a time.

     

  • Tejas powers up Powertel’s network speed

    Tejas powers up Powertel’s network speed

    MUMBAI: Powertel, the telecom arm of Power Grid Corporation of India, has tapped Tejas Networks to supercharge its pan-India DWDM network with a lightning-fast 400Gb per second upgrade. The project marks another major milestone for the Bengaluru-based tech player, which will design, supply, install, and integrate a next-generation SDN-based DWDM system across new and existing sites.

    Tejas will roll out its flagship multi-terabit TJ1600 DWDM/OTN platform, capable of delivering up to a staggering 1.2Tb per second per wavelength while supporting the cutting-edge alien wavelength technology, a feature that allows seamless data transmission over third-party systems.

    Tejas Networks chief operating officer and executive director Arnob Roy said, “We are delighted to extend our partnership with Powertel to expand their backbone capacity and meet the surging demand for high-speed connectivity from data centres, telcos, government and enterprises. Our alien wavelength solution provides a cost-efficient way to scale bandwidth while ensuring diversity and speed to market.”

    A part of the Tata Group, Tejas Networks designs and manufactures high-performance networking products for telecom, defence, utilities, and government clients in over 75 countries. With this upgrade, Powertel’s network is set to handle India’s growing data surge with more power, precision and, quite literally, a better connection.