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  • Learning the art of online outreach your companion to effective digital marketing

    Learning the art of online outreach your companion to effective digital marketing

    Mumbai: In a period defined by rapid-fire technological advancements and ever-evolving digital platforms, learning the art of online outreach has come an imperative skill for individualities, businesses, and brands aiming to make their mark in the digital realm. As the world becomes decreasingly connected through the internet, the capability to effectively engage, connect, and reverberate with target cult online has transcended being a bare advantage; it’s now a critical element of success.

    This comprehensive companion serves as an each-encompassing companion through the complicated corridors of digital marketing, offering a lantern of perceptivity illuminated by a foundation of data and numbers that illuminate the path to success.

    The power of digital marketing

    The digital realm offers an unequaled reach and influence, with over 4.9 billion people laboriously using the internet as of 2021. This number represents further than 60 of the global population, pressing the vast eventuality for online outreach. also, social media platforms boast stunning stoner bases, with Facebook alone having roughly 2.8 billion yearly active druggies.

    Understanding your followership

    One of the foundational pillars of effective digital marketing is a deep understanding of your target followership. According to a check by HubSpot, 64 of marketers believe that understanding their followership’s requirements is the most critical aspect of a successful crusade. exercising data analytics tools, similar as Google Analytics and social media perceptivity, can give inestimable perceptivity into stoner actions, preferences, and demographics.

    Content is king

    The saying “Content is king” has noway been nay in the digital marketing geography. High-quality, applicable, and engaging content forms the backbone of successful online outreach. exploration by Demand Metric reveals that content marketing costs 62 lower than traditional marketing while generating roughly three times as numerous leads. Incorporating a blend of written, visual, and interactive content can feed to colorful followership preferences and ameliorate engagement.

    Hunt machine optimization(SEO)

    SEO plays a vital part in perfecting a brand’s online visibility. According to BrightEdge, organic hunt drives 53 of all website business, making it a pivotal aspect of online outreach. By optimizing website content, incorporating applicable keywords, and erecting quality backlinks, businesses can enhance their hunt machine rankings and attract organic business.

    Social media engagement

    The wide relinquishment of social media platforms has converted the way businesses interact with their cult. A study by Sprout Social indicates that 89 of consumers prefer to engage with brands through social media channels. Maintaining an active presence on platforms similar as Instagram, Twitter, and LinkedIn allows for direct engagement, brand structure, and client feedback.

    Dispatch marketing effectiveness

    Despite the rise of colorful digital marketing channels, dispatch marketing remains a potent tool for online outreach. According to Statista, the global number of dispatch druggies is projected to reach 4.6 billion by 2025. Casting substantiated and applicable dispatch juggernauts can yield emotional results, with an average return on investment( ROI) of $42 for every $1 spent on dispatch marketing.

    The part of influencer marketing

    Influencer marketing has surfaced as a important strategy for enhancing online outreach. Data from Mediakix reveals that businesses earn$5.20 for every $1 spent on influencer marketing, italicizing its effectiveness. Partnering with influencers who align with a brand’s values and target followership can significantly amplify reach and credibility.

    Data-driven decision making

    One of the distinct advantages of digital marketing is the vacuity of data for analysis and optimization. Tools like Google Analytics give comprehensive perceptivity into stoner geste, business sources, and conversion rates. According to Forbes, companies that borrow data- driven marketing are six times more likely to be profitable time-over-year.

    Conforming to mobile dominance

    The proliferation of smartphones has led to a mobile-dominated online geography. As of 2021, mobile bias reckoned for roughly 55 of global website business. icing that websites are mobile-responsive and optimizing content for mobile consumption is essential for effective online outreach.

    The nonstop elaboration

    The field of digital marketing is characterized by constant elaboration. Algorithms change, new platforms crop, and followership preferences shift. Staying streamlined with assiduity trends and espousing a flexible approach is vital for sustained success. According to Smart perceptivity, 45 of companies do not have a clear digital marketing strategy, emphasizing the need for structured planning and adaption.

    In conclusion, learning the art of online outreach is essential in moment’s digital age. The statistics and data presented above underscore the immense eventuality of digital marketing. By understanding your followership, creating precious content, optimizing for hunt machines, using social media, and making data-driven opinions, you can navigate the dynamic geography of digital marketing and achieve remarkable results. Flashback, the key lies in staying informed, being adaptable, and constantly delivering value to your online followership.

    The author of this article is iXceed Solutions director & co-founder Yogita Tulsiani.

  • Navigating Lower Back Pain Treatment Options: What Works Best for You?

    Navigating Lower Back Pain Treatment Options: What Works Best for You?

    1.    Understanding Lower Back Pain

    Lower back pain is a common complaint affecting millions of people worldwide. It can range from mild discomfort to severe, debilitating pain, impacting your daily activities and quality of life. There a different options of treatment options available to help you control and get back to living life to the fullest.

    This blog post will be your guide through the battlefield of lower back pain. We’ll explore various treatment options like back pain support belt, self-care strategies to medical interventions, empowering you to make informed decisions about your path to pain relief.

    2.    Self-Care Strategies for Relief

    The good news is that many cases of lower back pain respond well to self-care strategies. Here are some powerful tools you can wield in your fight against discomfort:

    ●    Rest, but not for too long: While giving your back a break is essential, prolonged bed rest can worsen pain. Aim for short periods of rest followed by gentle movement.

    ●    Heat or ice therapy: Apply heat (heating pad, warm bath) to relax muscles and ease stiffness. In the initial stages of pain, use ice packs (wrapped in a towel) to reduce inflammation.

    ●    Over-the-counter pain relievers: Medications like ibuprofen or acetaminophen can help manage pain and inflammation.

    ●    Maintaining good posture: Practice good posture while sitting, standing, and sleeping to prevent strain on your back.

    ●    Ergonomics: Set up your workspace ergonomically to minimize stress on your back. This may involve using a supportive chair, adjusting your computer monitor height, and taking frequent breaks to move around.

    ●    Gentle exercise: Regular exercise strengthens core muscles that support your back, improving flexibility and reducing pain. Activities like walking, swimming, and yoga are excellent choices.

    3.  Causes of Lower Back Pain

    Various factors can contribute to lower back pain, including poor posture, muscle strain, injury, herniated discs, arthritis, and structural problems in the spine. Understanding the underlying cause is crucial for effective treatment.

    4.  Prevention Strategies

    Preventing lower back pain often involves maintaining a healthy weight, practicing good posture, exercising regularly, and avoiding prolonged sitting or standing. Simple lifestyle adjustments can go a long way in reducing the risk of developing back pain.

    5.  Lifestyle Changes for Relief

    Making small changes in your daily routine can significantly relieve lower back pain. This includes using ergonomic furniture, lifting heavy objects properly, and incorporating gentle exercises and stretches into your routine.

    6.    Treatment Options

    6.1 Medications

    Over-the-counter pain relievers such as acetaminophen or nonsteroidal anti-inflammatory drugs (NSAIDs) can help alleviate pain and inflammation. Your doctor may prescribe muscle relaxants or stronger pain medications in severe cases.

    6.2 Physical Therapy

    Physical therapy aims to strengthen the muscles supporting the spine, improve flexibility, and correct posture. A trained therapist can develop a personalized exercise program tailored to your specific needs.

    6.3 Exercise and Stretching

    Regular exercise, including low-impact activities like walking, swimming, or yoga, can help strengthen the muscles in your back and improve flexibility. Stretching exercises targeting the back and core muscles can also provide relief from tightness and discomfort.

    6.4 Alternative Therapies

    Alternative therapies such as acupuncture, chiropractic care, biofeedback, and massage therapy may offer relief for some individuals with lower back pain. While the evidence supporting these treatments varies, many people find them beneficial in managing their symptoms.

    ●    Acupuncture: Hair-thin needles are inserted at specific points on the body to stimulate healing and relieve pain.

    ●    Chiropractic Care: chiropractic adjustments are joint and spine manipulations that help ease body pain. It can relieve headaches, neck and back pain, and joint pain

    ●    Biofeedback: This therapy teaches you to control your body’s response to pain through relaxation techniques.

    ●    Massage therapy: Massage can help relax muscles and improve blood flow, promoting healing and pain relief.

    7.  When to Seek Professional Help

    If your lower back pain persists despite home remedies and lifestyle modifications, it’s essential to consult a healthcare professional, especially one with expertise like Hansaplast India. They can perform a thorough evaluation, order diagnostic tests if necessary, and recommend appropriate treatment options based on your specific condition.

    8.  Conclusion

    Lower back pain is a prevalent condition that can significantly impact your daily life. By understanding the causes, practicing prevention strategies, and exploring various treatment options, you can find relief and improve your overall quality of life. 
     

  • Space2Grow unveils its vibrant rebranding

    Space2Grow unveils its vibrant rebranding

    Mumbai: Space2Grow (S2G), the visionary social impact consultancy known for its commitment to creating safer, skilled, and empowered communities, proudly unveils its dynamic rebranding. This proud moment not only celebrates S2G’s five years of remarkable contributions to social change but also ushers in a new chapter of innovation, inclusivity, and impactful action. With a rich portfolio of 50-plus cross-sector collaborations and clients spanning diverse sectors, S2G has tirelessly championed the cause of ensuring the safety, skillfulness, and freedom of children and young individuals. Through pioneering digital safety initiatives and inclusive skilling endeavours S2G has positively impacted the lives of over 2,00,000 children and young individuals, equipping them with the awareness and tools needed to navigate the rapidly evolving landscape of the internet securely.

    A journey of empathy and impact

    Founded on the principles of empathy, strategic thinking, and a genuine desire to effect change, Space2Grow has been at the forefront of addressing critical societal challenges. From advocating for digital safety and fighting against human trafficking to empowering the marginalized through skill development, S2G’s journey is a testament to its unwavering commitment to a safer, more inclusive world.

    “In the past five years, our mission has been clear – to bridge the gap between intent and action. Our rebranding is a reflection of our growth, learnings, and the deeper understanding we’ve gained from our work,” shared Space2Grow co-founder and CEO Chitra Iyer.

    Adding to this, National Commission for Protection of Child Rights chairperson Priyank Kanoongo said, “Space2Grow have been associated with us since its inception. Their work especially during COVID of supporting and raising funds for children who lost their parents and in creating safety in the cyber space for children and stakeholders is commendable. I congratulate Chitra Iyer and Anuj Singhal for their relaunching of their brand and wish them luck for continued work in making children safe and empowered.”

    The essence of the new brand

    Embracing a refreshed identity, the rebrand showcases a vibrant colour palette and a redesigned logo that symbolises S2G’s core values. Pink represents the consultancy’s nurturing approach and commitment to women and children, while green symbolizes growth, optimism, and prosperity. The new logo, centred around the idea of safe spaces, encapsulates S2G’s dedication to fostering environments where individuals, particularly children and young adults, can thrive. 
    “Our rebranding is more than a new look. It’s a reaffirmation of our promise to protect, skill, and empower the young and vulnerable. It’s about being bold, fearless, yet caring and empathetic,” explained Space2Grow co-founder and partner Anuj Singhal.

    The path forward

    With the rebrand, Space2Grow is set to deepen its impact across its key focus areas. The consultancy remains dedicated to its ‘Concept to Impact’ framework, translating into tangible societal benefits. Over the past five years, our efforts have catalyzed significant changes such as:

    1   Digital safety initiatives: Over the past five years, our targeted interventions have significantly heightened protections in digital spaces. Our research shows alarming trends: 40 per cent of children meet strangers online, and 60 per cent of these interactions lead to offline encounters. Through landmark initiatives, such as crafting the Child Safety Policy for India’s largest EdTech and establishing benchmarking standards for child safety compliance, we have impacted over 200,000 stakeholders across platforms, setting a robust precedent for digital safety.

    2   Skilling and inclusion efforts: Our innovative skilling models have successfully included marginalised communities, particularly trafficking survivors, into the workforce. These programs have not only provided over 200 survivors with vital life and sector-specific skills but have also prepared them for real-world job opportunities, ensuring their successful reintegration and sustainable independence.

    “Partnering with Space2Grow has been a game changer for Vedantu. Their expertise was crucial in areas we were less familiar with, especially in understanding the unique risks associated with children’s online interactions. With their guidance, we’ve implemented comprehensive policies and trained our teams to prioritise child safety above all. Beyond policy, Space2Grow helped us conduct essential research on children’s internet usage, enhancing our understanding and approach. They also played a key role in extending our CSR efforts to reach underprivileged children. Space2Grow didn’t just advise us; they transformed our philosophy to ensure that child protection leads every decision in our platform’s development. They are true partners, not just in a few projects, but in our ongoing mission to make learning safe and accessible” said Vedantu Innovations Ltd (one of the largest Edtech unicorns in India) co-founder Pulkit Jain.

    “Our commitment remains steadfast: to create a future where every child and young person is safe, skilled, and free. Fast-paced changes – both in the economy as well as in Technology are only creating more reasons to be vigilant and one step ahead. Our new identity is a bold step towards this vision and commitment , inviting partners, stakeholders, and the community to join us in making this dream a reality,” said Iyer. 
    Here is a video where Chitra and Anuj discuss the thoughts behind the brand refresh and their future plans.

    An invitation to collaborate

    Space2Grow extends an invitation to like-minded organisations, investors, and individuals passionate about creating meaningful social change. Whether it’s through partnerships, support, or advocacy, there’s a role for everyone in this journey towards building safer, more inclusive communities.

  • Unlocking net worth with the potential of pre-IPO investments

    Unlocking net worth with the potential of pre-IPO investments

    Mumbai: Do you know that you can invest in some of the most promising and profitable companies in India before they go public? Yes, this is possible through Investing in pre-IPO shares.

    Investing in companies before they go public can be a lucrative opportunity for investors who want to get an early stake in the next big thing. However, finding and accessing such pre-IPO deals can be challenging, especially for retail investors who lack the connections and resources like institutional investors.

    What are pre-IPO investments?

    Pre-IPO shares are shares of a company that are sold to investors before the company launches its initial public offering (IPO). Pre-IPO shares offer a unique opportunity to get early access to high-growth companies and potentially earn huge returns. Pre-IPO investments occur during a company’s growth phase before its stock becomes publicly available after an IPO.

    Pre-IPO investments play a crucial role in unlocking net worth for savvy investors. Let’s explore how:

    1.   High return potential: Investing early in a company’s growth journey can yield substantial returns if the company’s value increases post-IPO.

    2.   Low allotments: Pre-IPO investments offer an opportunity to invest at a discounted valuation before shares become publicly available, avoiding the challenges of oversubscribed IPOs.

     3.  Invest in growth: Many companies choose to stay private for an extended period, and retail investors may miss out on the high-growth phase.

    The following companies show the pre-IPO share price and the expected IPO price of some of the companies that offers, and the potential return on investment:

     1.  CDSL (Central Depository Services Ltd)

    CDSL, a Mumbai-based central securities depository, had a PreIPO price of ₹60. After ~8 years, it’s now trading at ~₹1,800, boasting an impressive average annual return of ~400 per cent. A Rs. 10 lakh investment would now be worth around Rs. 3 crores.

     2.  Anandrathi

    Anand Rathi Wealth Ltd, an Indian wealth solutions company, had a PreIPO price of ₹267. After 3.4 years, it’s now at ~₹4,000, with an average annual return of ~400 per cent. A Rs. 10 lakh investment would now be worth around Rs. 1.5 crores.

     3.  BSE (Bombay Stock Exchange)

    BSE is an Indian stock exchange that allows investors to trade in stocks, equities, mutual funds, commodities, derivatives etc. BSE was available in the PreIPO at an investment price of ₹67.   After the tenure of 7 years, the current price stands at ~ ₹2,860. The investment yielded an impressive average annual return of ~595 per cent. If an individual investor has invested Rs. 10 lakhs, the value is  Rs. 4.2 Crs.  

     4.  Nazara Technologies

    Nazara Technologies, a Mumbai-based mobile gaming company and sports media platform, saw its PreIPO investment price at ₹225. After 1.5 years, the present price stands at ₹650, yielding an impressive average absolute return of ~130 per cent. For an individual investor who invested Rs. 10 lakhs, the invested value now stands at Rs. 28 lakhs.

      5. Tata Technologies Ltd

    Tata Technologies Ltd, an India-based global engineering services company offering product development and digital solutions, had a PreIPO investment price of ₹90. After approximately 3 years, the present price stands at ₹1,100, resulting in an impressive average absolute return of ~380 per cent. For an individual investor who invested Rs. 10 lakhs, the invested value now stands at Rs. 1.2 crores.

    Hot Investments in Pre-IPO

    1.   Studds: Two-Wheeler Helmets and Lifestyle Accessories

    Studds Accessories Ltd is a globally recognized brand specializing in manufacturing two-wheeler helmets and lifestyle accessories. With the strong operational fundamentals, the company has established a monopoly business, exporting to more than 40 countries.

    Financial snapshot (in Rs. Crs)

    The financials of studds accessories for the FY22-FY23 as: In FY22,  Studds Accessories recorded a total revenue of ₹466 crore in FY22 and in FY23, this figure increased to ₹504 crore. The gross profit for Studds Accessories in FY22 stood at ₹201 crore and in  FY23, it improved to ₹239 crore.

    Studds Accessories achieved an EBITDA of ₹57 crore in FY22 and  in FY23, this metric rose to ₹64 crore.  The company’s Profit Before Tax  was ₹40 crore. By FY23, it had increased to ₹47 crore. Studds Accessories’ net income in FY22 amounted to ₹29 crore. In FY23, the net income further improved to ₹34 crore.

    The earnings per share for Studds Accessories were ₹15 in FY22. By FY23, this metric had risen to ₹17. These financials indicate positive growth trends for Studds Accessories during this period.

     2.  National Stock Exchange(NSE)

    NSE is gearing up for its IPO. However, SEBI (Securities and Exchange Board of India) has set pre-conditions for NSE:

     a.  Strengthening technology infrastructure: NSE must ensure glitch-free operations for at least one year.

     b.  Enhancing corporate governance: NSE needs to improve its standards of corporate governance before filing for the IPO.

    Financial snapshot (in Rs. Crs)

    NSE recorded a total revenue of  ₹8,652 crore and in FY22, this figure increased to ₹12,347 crore in FY23. NSE  achieved an EBITDA of ₹6,944 crore in FY22 and  in FY23, this metric rose to ₹10,121 crore.  The company’s Profit Before Tax  was ₹6,810 crore. By FY23, it had increased to ₹10,386 crore. NSE net income in FY22 amounted to ₹5,111 crore.  In FY23, the net income further improved to ₹7,846 crore.

    The earnings per share for NSE were ₹105 in FY22. By FY23, this metric had risen to ₹149. These financials indicate positive growth trends for Studds Accessories during this period.

    Both Studds and NSE represent exciting investment opportunities in the pre-IPO space. Whether you’re eyeing innovative lifestyle accessories or the backbone of India’s stock market, these ventures are worth exploring!

    However, investing in pre-IPO shares isn’t always easy, as it entails uncertainties and regulations. That’s why you need a reliable and trustworthy platform that can help you find, buy, and sell pre-IPO shares in India. So, whether you’re a seasoned investor or just dipping your toes into the investment waters, consider exploring the exciting world of pre-IPO stocks.

    The article has been authored by Planify founder & CEO Rajesh Singla.

  • Boldfit announces partnership with Mumbai Indians this IPL Season

    Boldfit announces partnership with Mumbai Indians this IPL Season

    Mumbai: Boldfit’s partnership with Mumbai Indians marks a significant milestone in the brand’s journey, further solidifying its presence in the realm of sports and fitness. As a brand synonymous with quality, innovation, and performance, Boldfit is set to change the licensing game, with an exclusive line of fitness accessories tailored for the fans.

    Cricket has always been a platform for showcasing exceptional talent and an avenue for promoting a healthy and active lifestyle. With Boldfit’s comprehensive range of products tailored to enhance performance and support fitness goals, Mumbai Indians players and fans alike can expect nothing short of excellence both on and off the field.

    “We are thrilled to join forces with Mumbai Indians, one of the most prestigious cricket franchises. ” said Boldfit CEO Pallav Bihani. “This collaboration aligns perfectly with our mission to inspire and empower individuals to lead a healthier and more active lifestyle. Together with Mumbai Indians, we aim to redefine the standards of performance and fitness within the realm of sport.”

    Through this partnership, Boldfit will offer an exclusive line of Mumbai Indians-branded merchandise, designed to excite the large fanbase. Fans will have access to a range of products designed to optimise their training regimes and support their favourite team throughout the year.

  • Max rethinks ‘size labels’ and introduces its new youth-centric brand Urban

    Max rethinks ‘size labels’ and introduces its new youth-centric brand Urban

    Mumbai: A fashion conglomerate, Max Fashion announces the launch of Max Urban. Designed exclusively for the country’s burgeoning youth market, the brand aims to redefine style, self-expression, and the shopping experience for a youth market, Urban’s bold, progressive aesthetic product line is a reflection of today’s youth-confident, unapologetic and fearless!

    The “Love Labels” brand campaign from Max Urban takes a bold and empowering approach to size and fit. Rather than perpetuating traditional size labels, the campaign dispenses with the concept entirely redefining them as affirmations of self-love and body positivity. The campaign film follows a narrative that celebrates the diverse and ever-changing shapes and sizes of people. The brand aims to help customers find clothes that fit them perfectly, creating a unique shopping experience that uplifts and empowers them. The traditional size abbreviations of “XS,” “S,” “M,” “L,” “XL,” and “2XL” have been reimagined as inspiring labels like “Xtra Special,” “Stunning,” “Magical,” “Lit,” “Xtra Lit,” and “Xtra Xtra Lit.”

    Max Urban president & deputy CEO Sumit Chandna exclaims, “Size labels can be a source of self-confidence and positive self-image for many shoppers, especially youth. We have made efforts to offer a more inclusive range of sizes and to use language that is empowering. At Max Urban, our ‘Love Labels’ campaign transforms size tags into affirmations of self-love, empowering you to feel confident in what you wear.”

    The inaugural Max Urban collection, inspired by casual, vacay prints and tranquil patterns, will be available across the brand’s 500+ dedicated retail stores as well as on the newly launched www.maxfashion.in e-commerce platform. With amazing prices starting from just 199 INR, this collection makes the brand accessible to a wide swath of young shoppers.

    Love Labels will be available at select 50+ stores across major cities, including Delhi, Mumbai, Bangalore, Kolkata, Hyderabad, Chennai, Lucknow, Trivandrum, Calicut, Guwahati, and Bhubaneswar, offering international fashion at great prices. The brand is committed to continually expanding the reach of the Love Labels, with plans to scale up the number of stores in the year.

    As Max Fashion continues to evolve and expand its portfolio Max Urban will play a pivotal role in driving the organisation’s expansion – solidifying its position as a trailblazer in the Indian fashion industry and introducing international styles to the market, championing aspirations of a new generation.

  • From stadiums to sightseeing, sports tourism takes centre stage in India

    From stadiums to sightseeing, sports tourism takes centre stage in India

    Mumbai: In recent years, sports tourism has been gaining attention and growing rapidly as a segment in the travel industry. According to industry research, the global sports tourism market is projected to reach $ 1.8 billion by 2030, fueled by fervent fans eager to combine travel with their love of sports.

    Major sporting events have been attracting fans from around the world, showcasing their passion and enthusiasm for sports. According to Booking.com’s Travel Trends data for 2024, 45 per cent of global travellers want to travel for sports and attend events like the World Cup, Paris Olympics, Formula 1. This trend is especially strong in India, where nearly three-quarters (73 per cent) plan to travel for international sporting events in 2024. According to Booking.com’s flight data, India is even among the top 5 Asian booker countries for the upcoming Paris Olympics 2024.

    Domestic Sports Fandom

    Sports fandom isn’t limited to international events. 76 per cent of Indians would travel for local sports competitions and events in their home city or state and 70 per cent expressed interest in travelling for national events like Indian Premier League, Pro Kabaddi, Indian Super League and more.

    Sports as a travel factor

    Booking.com’s Travel Trends data for 2024 also reveals that 23 per cent of Indian travellers consider sporting events when choosing travel destinations. Some of the key motivators that are driving Indians to travel for sports are:

    –          The excitement of the game: 71 per cent of Indians said they would pack their bags to witness their favourite player, team or sport in-person.

    –          Meeting friends or family overseas: 67 per cent of Indians see sporting events as an opportunity to connect with their friends or family living elsewhere.

    –          Connecting with new fans: 65 per cent of Indians travel for a sporting event  to connect with other fans in a new destination.

    –          A reason to holiday: 56 per cent of Indians travel for a sporting event just to make a trip out of the occasion.

    Booking.com country manager India, Sri Lanka, Maldives and Indonesia Santosh Kumar said  “Sports tourism gives travellers an opportunity to combine the joy of exploring new destinations while enjoying their favourite team or players in action, boosting local economies and tourism. Easier visa access, improved connectivity and rising disposable incomes are some of the factors driving this trend. For all sports enthusiasts journeying across India and the world, Booking.com remains committed to enhancing their travel experiences by offering various travel components like rental cars, flights, attractions and unique places to stay to create a comprehensive, integrated itinerary.”

  • Make the most of the cricket fever at Hitchki Stadium

    Make the most of the cricket fever at Hitchki Stadium

    Mumbai – As the excitement of the IPL season sweeps the nation, Hitchki, the popular resto-bar chain with outlets across Mumbai, Bangalore, and Nagpur, is taking the IPL viewing experience to the next level with the introduction of its new campaign – Hitchki Stadium. Coupled with the fusion of creative cocktails like Pehchan Kaun, Jab V Met, and Khulla Sand and eclectic dishes like How’s the Josh, Aakhri Pasta and Chicken Dhinchak guests can witness live screening of matches at all Hitchki outlets.

    The Hic Wicket League presents an interactive spin-the-wheel contest offering guests the chance to win dhamaka offers. Landing on a ‘Full Toss’ can let guests enjoy a complimentary Whiskey Sour, while a ‘No Ball’ lets the winner pick a free chakna to munch on. Scoring a ‘Wide Ball’ will let guests savour delicious Paneer or Chicken Tikka and hitting a ‘Boundary’ will win two refreshing Kingfisher Premium Pints. And if luck favours one with a mighty ‘Six,’ they’ll be treated to 6 Gummy Bear Jello Shots, while a ‘Free Hit’ reward one with 15% off their total bill. On the other hand, the Dhoni Chopper offer caters to groups looking to enjoy the live match experience with friends and family. This offer includes 2 beers and a starter for just INR 777, ensuring a memorable and affordable outing for all. Additionally, guests are encouraged to share their experiences on social media platforms by tagging Hitchkiindia and using the hashtag #Hitchki.

    “We’re excited to spice up the IPL season for our patrons with our irresistible offerings and dhamaka prizes,” said Mirah Hospitality chief advisor & consultant Aji Nair, the parent brand of Hitchki. “At Hitchki, we strive to create unforgettable experiences, and what better way to enjoy the cricket frenzy than with delectable food, signature cocktails, and a chance to win big.”

    Echoing this sentiment, Mirah Hospitality DGM – marketing Reeti Khowal added, “Our goal is to offer not just great cocktails and dishes, but also memorable moments that guests will cherish. With the IPL wheel and our delectable offerings, we aim to create a vibrant atmosphere where guests can celebrate their love for cricket in style. We encourage everyone to join us at Hitchki, indulge in our culinary delights, and spin their way to a winning experience!”

     

  • “Influencer marketing is a powerful complement to traditional advertising methods”: Vinay Singh

    “Influencer marketing is a powerful complement to traditional advertising methods”: Vinay Singh

    In the dynamic landscape of the Indian television industry, the evolution of influencer marketing stands as a testament to its transformative power. From its nascent stages of brand endorsements to its current role as a driving force behind performance marketing strategies, influencer collaborations have reshaped how television networks and production houses engage with audiences. In this era of digital connectivity and evolving consumer behaviours, the synergy between influencers and television programming has become indispensable.

    Digixpressions, a digital advertising and marketing solution. With a dynamic approach fueled by a vision for business growth, Digixpressions offers a comprehensive suite of services ranging from digital intelligence to branding assistance, MarTech, and hyperlocal solutions. Specializing in Fintech, E-commerce, banking, and Edtech, Digixpressions boasts an impressive clientele including RBL Bank, Shrekhan, ICICI Bank, UpGrad, Angel Broking, and Kotak Securities. Founded by Vinay Singh and Saqib Khan, Digixpressions has rapidly grown in less than five years, with a team of over 100 professionals serving more than 50 clients across 10 sectors. Their pragmatic approach focuses on tailored solutions, leveraging years of expertise to deliver measurable results and build digital prominence for partners.

    Indiantelevision caught up with  Digixpressions co-founder  Vinay Singh to talk about the intricacies of this symbiotic relationship, exploring trends, successes, challenges, future prospects and much more…

    Edited excerpts

    On influencer marketing has evolving within the Indian television industry, particularly in the context of performance marketing strategies

    Influencer marketing has evolved significantly in the Indian television industry, especially performance marketing. Initially, influencer collaborations were primarily focused on brand endorsements and product placements. As the industry became more data-driven, influencers played a pivotal role in driving specific performance metrics such as viewership ratings, engagement rates, and digital subscriptions. Television networks and production houses now strategically partner with influencers to amplify promotional campaigns, boost audience engagement, and ultimately enhance the performance of their shows or channels.

    On the trends that you have observed regarding integrating influencer marketing into performance marketing campaigns in the Indian television landscape

    One prominent trend is the shift towards micro-influencers with a more targeted and engaged audience base. Television networks are increasingly collaborating with niche influencers who cater to specific demographics or genres relevant to their content. Additionally, we have seen a rise in influencer-led content initiatives where influencers create exclusive behind-the-scenes content, interviews, or interactive experiences to drive viewer engagement and tune-in. Moreover, there is a growing emphasis on data-driven influencer selection and campaign optimization to ensure maximum impact on performance metrics.

    On digital assistance platforms shaping the future of influencer marketing in the Indian television sector

    Digital assistance platforms are poised to revolutionize influencer marketing in the Indian television sector by providing new avenues for content distribution, discovery, and engagement. Influencers have unique opportunities to reach audiences innovatively with the increasing adoption of voice assistants, smart devices, and interactive TV platforms. We anticipate collaborations between influencers and digital assistance platforms to facilitate personalized content recommendations, interactive viewing experiences, and seamless branded content integration within entertainment ecosystems.

    Can you share examples of successful influencer marketing campaigns in Indian television that have effectively boosted performance metrics such as viewership, engagement, or brand awareness

    Amazon India has collaborated with various influencers, including actors and YouTubers, to promote their products and services, boosting sales and brand visibility. Myntra, a leading fashion retailer, has partnered with influencers to create engaging content, enhancing brand engagement and awareness. Flipkart, another major e-commerce platform, has utilized influencers to promote its products, strengthening its brand presence.

    At Digixpressions, we have multiple eCommerce,BFSI brands, which have  achieved performance from influencer marketing. We have set up the right KPI, delivering both around brand visibility and driving a relevant set of traffic, which has been helping in end-funnel clients directly with the brand.

    On influencer marketing complementing traditional advertising methods in the Indian television industry

    Influencer marketing is a powerful complement to traditional advertising methods, which adds a layer of authenticity, relatability, and personalization to promotional efforts. While traditional ads convey brand messages to a broader audience, influencer collaborations enable brands to connect with consumers more personally and hence increase the chances of achieving sales.

    On the challenges that you foresee in implementing influencer marketing strategies within performance marketing campaigns for Indian television shows or channels

    To maintain authenticity and credibility, one challenge is ensuring alignment amongst brand values, content tone, and influencer persona. Additionally, measuring the direct impact of influencer marketing on performance metrics such as viewership or subscription rates can be challenging due to the complex nature of audience behaviour and consumption patterns. As the influencer landscape becomes more saturated, identifying the right influencers who resonate with the target audience and deliver tangible results poses another hurdle.

    On the importance of data-driven decision-making in influencer marketing initiatives within the Indian television space

    Data-driven decision-making is significant in influencer marketing initiatives within the Indian television space as it enables television networks and production houses to identify the most relevant influencers, optimize campaign strategies, and measure performance accurately. By leveraging data analytics tools and audience insights, stakeholders can make informed decisions regarding influencer selection, content optimization, and resource allocation to maximize ROI (return on investment) and achieve campaign objectives.

    On the role of AI and automation in optimizing influencer marketing efforts for Indian television programs or channels

    AI and automation can potentially revolutionize influencer marketing efforts by streamlining campaign management, content creation, and performance-tracking processes. AI-powered algorithms can analyse vast amounts of data to identify high-potential influencers, predict audience preferences, and optimize content strategies in real-time. Automation tools can facilitate seamless collaboration, content distribution, and campaign monitoring, thereby enhancing influencer marketing initiatives’ efficiency, scalability, and effectiveness.

    On Indian television networks or production houses measuring the success of influencer marketing campaigns in terms of performance metrics and ROI

    Indian television networks or production houses typically measure the success of influencer marketing campaigns by tracking key performance metrics such as viewership ratings, audience engagement, social media impressions, website traffic, and conversion rates. ROI is evaluated based on the incremental impact of influencer collaborations on these metrics compared to baseline performance or benchmarks. Advanced attribution models, tracking pixels, and analytics platforms often attribute conversions or actions directly to influencer-driven touchpoints and calculate the return on investment.

    On anticipating influencer marketing strategies evolving to adapt to the changing dynamics of digital assistance platforms and emerging technologies in the Indian television industry

    We anticipate influencer marketing strategies to evolve, by prioritizing personalized, interactive, and immersive experiences for viewers. Influencers may leverage voice-enabled content formats, augmented reality experiences, and AI-powered chatbots to seamlessly engage with audiences across digital assistance platforms. Additionally, we expect deeper integrations between influencer-driven content and smart TV ecosystems, enabling viewers to interact with branded content, make purchases, or access exclusive experiences directly through their devices. 

  • Excitement high among cricket enthusiasts this IPL: Ipsos IndiaBus IPL survey

    Excitement high among cricket enthusiasts this IPL: Ipsos IndiaBus IPL survey

    Mumbai: With the Tata Indian Premier League (IPL) 2024 extravaganza off to a flying start from March 22nd 2024, an Ipsos IndiaBus pan India IPL Survey shows at least 1 in 2 urban Indians polled (53 per cent) claim to be following the sporting event. Men’s T-20 annual sporting event in its 17th year, has a run of about 60 days, making it a highly engaging event for cricket lovers.

    Interestingly, more males (67 per cent) claimed to be following the event vis-à-vis females (38 per cent). Though there was not much difference seen across age bands and their interest in the game – 18-30 years (56 per cent), 31-45 years (56 per cent) and 45+ (45 per cent) claimed to be following the IPL.

    Excitement with IPL

    The IPL has struck a chord with the cricket enthusiasts with 88 per cent of those polled (and following the IPL) claiming to be excited about the annual sporting event.

    The excitement was palpable across demographics to the same extent, though among a few cohorts it was a lot higher, particularly the south zone (96 per cent), north zone (93 per cent), metros (91 per cent), tier 2 (92 per cent), tier 3 (95 per cent), high education (92 per cent), self-employed (95 per cent) and 45+ age group (92 per cent).

    Commenting on the findings of the Ipsos IndiaBus IPL Survey, Ipsos India Group Service Line Leader Public Affairs, Corporate Reputation, CSR and ESG Parijat Chakraborty said, “Tata IPL 2024 is this big, 60 day annual big treat for cricket enthusiasts, which has a heady mix of great batting and bowling order – also captured under orange and purple caps – best of cricket, world class players unleashing their prowess under pressure and the short format of cricket, creating a high level of engagement and excitement around this annual fiesta. The stakes are high, and this is one recession proof brand. As the event picks up, those following the game are likely to increase.”    

     Where is the IPL being watched?

    Urban Indians who are extremely kicked about the sporting event claimed to be watching the IPL 2024 across different mediums of access – Television (75 per cent), online/ mobile (49 per cent), OTT platforms (20 per cent) and radio (4 per cent).  33 per cent).

    And if we explore deeper, while TV is the most popular medium for watching the game, more number of respondents from north zone (83 per cent), full time parents and homemakers (84 per cent), SEC B (80 per cent), SEC A (78 per cent), 45+ age group (86 per cent), metros (79 per cent), tier1 cities (79 per cent) said they are watching the game on TV.

    Further, those watching the game on their mobile devices, were largely the self-employed (68 per cent), employed – part time or full time (56 per cent), males (57 per cent), 31-45 years (54 per cent), 18–30-year-olds (51 per cent), high education (58 per cent), living in the metros (56 per cent), from south zone (56 per cent) and west zone (55 per cent).

    The game was being watched on OTT more by those belonging to SEC A (44 per cent), metros (34 per cent), high education (32 per cent) and self-employed (33 per cent).  

     And those catching the game on the radio were largely the self-employed (9 per cent), from tier 1 (9 per cent), west zone (8 per cent), SEC A (7 per cent) and women (7 per cent). Males were a miniscule 2 per cent.            

    The survey also explored the psyche of the IPL enthusiasts, to understand from them the motivations for liking the IPL so much. There is so much noise and chatter around this annual spectacle, which also packs in the best of breed and play in Cricket.

    Why is the IPL liked?

    Urban Indians claimed to be liking the IPL for a plethora of reasons – entertainment (64 per cent), T-20 format (47 per cent) and the team format – of world class players (37 per cent).

    Audiences most kicked about the entertainment aspect were the self employed (76 per cent), from east zone (74 per cent), south zone (72 per cent), SEC A (71 per cent), SEC B (64 per cent), men (64 per cent), women (62 per cent), aged 45+ (67 per cent), 18-30 years (64 per cent), 31-45 years (62 per cent) etc.

    T-20 format was most liked by respondents from SEC A (65 per cent), metros (75 per cent), high education (58 per cent), tier1 (52 per cent), tier2 (50 per cent), west zone (53 per cent) and north zone (50 per cent).  

    And those most enthused about the T20 team format were, SEC A (54 per cent), employed (47 per cent), men (40 per cent), high education (45 per cent), tier 1 (52 per cent), metros (42 per cent), tier 2 (41 per cent), east zone (53 per cent) and west zone (45 per cent).  

     “When the IPL made its debut 17 years ago, conceived by the Board of Control for Cricket in India (BCCI), it was a big draw and it continues to be one of the most anticipated annual sporting events. This year there are 10 teams and 74 matches. Also the matches are aired from evening to night, over 3 hours, making it conducive for cricket enthusiasts to watch the game without disruption. With great cricket, cricket legends, Bollywood, music, cheerleaders and toots, the whole experience is now being called Cricketainment. And the BCCI has set up 50 fan parks in different cities of India, to enhance the whole experience for audiences, bringing the game closer to the fans. Fan parks during the weekends have giant size screens, music, subsidized food for cricket fans to enjoy the IPL at another level,“ added Chakraborty.

    “The 10 teams of Delhi Capitals, Kolkata knight Riders, Lucknow Super Giants, Mumbai Indians, Rajasthan Royals, Chennai Super Kings, Gujarat Titans, Punjab Kings, Royal Challengers Bengaluru and Sunrise Hyderabad are playing 74 matches in 13 cities from March 22nd to May 26th, 2024, making it a visual treat for cricket crazy country like India. With defending champions Chennai Super Kings hosting the opening and closing ceremony, there is a keen interest among south zone fans for the game and across cities and cohorts. With free live streaming of the IPL on Star Sports (TV) and Jio Cinema (internet) it will be about excitement, entertainment and eyeballs, as the IPL keeps getting bigger,” stated Chakraborty.                    

    How is the IPL most watched?

    Urban Indians said they mostly watch the game with family (49 per cent), friends (22 per cent), alone (18 per cent) or with colleagues (9 per cent).

    The survey even drilled it down to the cohorts on how they were watching the IPL – those watching with family were largely full-time parents/ homemakers (75 per cent), women (73 per cent), 45+ age group (62 per cent), SEC A (55 per cent), SEC B (54 per cent), north zone (58 per cent), east zone (55 per cent), tier 1 (55 per cent) and metros (51 per cent).

    Those watching with friends were particularly males (29 per cent), SEC C (32 per cent), south zone (41 per cent), east zone (31 per cent), tier 3 (33 per cent), self-employed (32 per cent) etc.

    Those watching alone were males (23 per cent), aged 45+ (23 per cent), employed (24 per cent), tier 2 (26 per cent), north (21 per cent), south (20 per cent) etc.

    Those watching with colleagues, aged 18-30 years (13 per cent), students (14 per cent), tier 1 (17 per cent), west zone (15 per cent), north zone (12 per cent), et al.

    How we did it

    We ran the survey on Ipsos IndiaBus, our monthly pan India omnibus (which also runs multiple client surveys), using a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200+ respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, tier 1, tier 2 and tier 3 towns, providing a more robust and representative view of urban Indians. The respondents were polled face to face and online. We have city-level quota for each demographic segments that ensure the waves are identical and no additional sampling error. The data is weighted by demographics and city-class population to arrive at national average.