ITV

Category: MAM

  • BN Group forays into the wellness and fitness oil category with Nutrica

    BN Group forays into the wellness and fitness oil category with Nutrica

    Mumbai: BN Group, an edible oil manufacturing company in India, announced its foray into the wellness and fitness oil category with the launch of Nutrica. The brand will have three products in its initial launch phase – Nutrica Pro Immunity Oil, Nutrica Pro Energy Oil and Nutrica Pro Fitness Oil enriched with Vitamin C and tailored to address the distinct culinary requirements of diverse families, placing a special emphasis on holistic health and wellbeing.

    Speaking on the launch of Nutrica, BN Group CEO & MD Anubhav Agarwal said, “BN Group has a long-standing reputation for being at the forefront of innovation. The launch of Nutrica underscores this commitment and reflects our deep understanding of evolving consumer preferences. With a growing number of health-conscious consumers seeking out organic and cholesterol-friendly options, we believe Nutrica is perfectly positioned to meet this demand. Keeping in mind the evolving culinary preferences of emerging health-conscious consumers, we have invested a substantial amount in Nutrica and aim to achieve a turnover of INR 500 crores at the end of 3 years.”

    As per a recent report, the Indian edible oil market touched a volume of 24.7 Million Tons in 2023 and is expected to touch a CAGR of 1.35 per cent during 2024-2032. The launch of Nutrica forges a strong connection between the brand and health-conscious consumers who are seeking a range of versatile cooking oil options and aim to live a healthy lifestyle.

    With the state-of-the-art manufacturing unit in the Gandhidham, Gujarat facility, Nutrica Pro Immunity Oil, Nutrica Pro Energy Oil and Nutrica Pro Fitness Oil will be available across all retail modern and general outlets in the launched markets – Delhi, Chandigarh, Mumbai and Pune, along with quick commerce and e-commerce platforms.

    “We are committed to reshaping the market landscape with a focus on uncompromising quality, contemporary technology and above all, the well-being of our consumers. Leveraging our extensive experience in crafting premium edible oils, we are confident that Nutrica will redefine standards in the culinary domain,” he further added.

    From its inception back in 2013, BN Group has been one of the prominent players in the edible oil category in India, with brands such as ‘Simply Fresh’ and ‘Healthy Value’. With a robust offline presence boasting nearly 600 distributors and 50,000 direct outlets, the company ensures convenient access to its products for a wider customer base.

  • Nine in ten Indian internet users are already using AI in some form or the other: Kantar AI research findings

    Nine in ten Indian internet users are already using AI in some form or the other: Kantar AI research findings

    Mumbai: The internet in India is democratized and widely used; but now the country sits on the cusp of an AI revolution. ICUBE* data shows that AI is already touching the lives of nine in ten internet users in India, powered by the enormous computing capabilities on their phones, connectivity, and cloud infrastructure. Kantar, the world’s leading marketing data and analytics business unveils a probe into this burgeoning AI market to dish out actionable insights for marketers. Furthermore, the company also unveiled an AI-powered suit of research solutions that will enable brands and brand builders to understand consumer behavioral data better and stay ahead of the curve in future.

    The current AI user base of the country stands at 724 million and poised to grow YoY at six per cent. These are users who have used any of the AI features like image filters, personalized recommendations, smart devices, etc till now.

    Kantar also found that ‘fitness’ and ‘social media’ apps are driving AI adoption with an average of 2.3 AI-led features embedded in these applications. ‘Entertainment’ apps are a close second, standing at 2.0 AI features on average. AI is also touching ‘digital commerce’ and ‘pharmacy apps’ at an average of 1.8 AI features each. Kantar also anticipates that many more digital commerce & entertainment apps will adopt AI features to enhance quality of customer experience and stay in line with the emerging trends. Adoption however is slower in the ‘BFSI’, ‘job search’ and ‘short video’ apps segments, at an average of 1.2 features each.

    Adoption of AI among users is currently high for popular features while enhanced AI functionalities are catching up. Incidence among AI users in 2023:

    1. 88 per cent consumers used AI-based algorithms which analysed their preferences, behaviours, and interests to create personalized recommendations for tailored experiences. This segment grew at six  per cent YoY.

    2 . 88 per cent consumer also automated various tasks and streamlined routines to enhance efficiency and productivity in their daily lives using AI. This segment grew at six per cent YoY.

    3 . 86 per cent used ‘image enhancement filters’ so that the resulting image is improved in terms of sharpness, contrast, brightness or with other features. This segment grew at five per cent YoY.

    4 . At 21 per cent, ‘smart home automation’ is a smaller segment but growing at 25 per cent YoY.

    5 . 15 per cent consumers enhanced their ‘user experience through virtual assistants’. This segment is the fastest growing at 27 per cent YoY.

    While AI technologies are touching most internet users of India today, their usage is expectedly higher among the youth (19–24-year-olds) at 92 per cent and interestingly, at a high 81 per cent for the older (45 plus year old) age bracket as well.

    Speaking about AI and addressing the marketers, Kantar MD & chief client officer – South Asia, insights division Soumya Mohanty said “AI is inevitable. Historically, technology adoption has always been a dominant determinant of a brand’s trajectory. We at Kantar feel that it is important to help marketers humanise AI to innovate successfully, help activate AI to predict future performance, maximize ROI and use AI strategies to build competitive advantage for sustainable growth. We have created a range of offerings which will benefit marketers and consumers by extension. LINK AI is one such solution, which helps evaluate creative effectiveness at scale and has helped uncover new insights into creating better video ads on YouTube which has a proven track record of growth, following Google’s ABCD framework. Similarly, we have introduced best in class offerings like LIFT ROI, Trend AI and NeedScope AI for various stages of brand growth as well.”

    Kantar Sr executive director, South Asia, insights division Puneet Avasthi added “Generative AI is set to become a $1.3T market by 2034 with a possible 42 per cent CAGR growth over the next 10 years. We are sitting at a point of inflection where the next few years will enable a competitive edge between businesses who adopt early and others. As the usage of AI grows rapidly, it is critical for marketers to not use AI in isolation and as a gimmicky fad, but weave in consumer behavioral data into it to remove biases, continue to focus on building equity and not just to run activations. Kantar is at the forefront of this AI revolution and is assisting brand builders to strengthen creative testing, innovation using it’s AI based solutions.”

  • AET Displays hosted Envision Brilliance Partner Meet 2024 in Bengaluru

    AET Displays hosted Envision Brilliance Partner Meet 2024 in Bengaluru

    Mumbai: AET LED Displays, a renowned industry expert in fine-pitch LED displays, recently hosted the highly anticipated AET Envision Brilliance Partner Meet 2024 in Bengaluru on April 20th at Citadel Sarovar Portico. The event drew a crowd of over 150 attendees, including distributors, SI partners, ground staff including sales representatives, pre-sales, after-sales personnel, government officials, corporate partners, and AV partners.

    The day-long event featured comprehensive product introductions, and in-depth training sessions, and highlighted AET’s previous works, emphasising mutual growth opportunities. AET LED Displays India CEO Su Piow Ko delivered a keynote address, reaffirming AET’s vision and mission to the audience.

    Speaking on the occasion, AET LED Displays India CEO Su Piow Ko expressed, “In India, there’s a growing readiness across industries to embrace digital transformation, with LED displays becoming indispensable for tasks like data analysis, monitoring, and advertising. We’re keen to seize this opportunity. Unlike other OEM LED Manufacturers in India, we’re committed to establishing our assembly line as part of the Make in India initiative, thereby not only providing employment opportunities but also bolstering the local economy.  We are excited about the possibilities that lie ahead as we continue to collaborate and drive mutual growth with our partners in the Indian market. Our aim is to solidify our position among the top 3 players in the LED display segment in India in coming years.”

    Head of marketing – India Prashant Srivastav stated, “Hosting the AET Envision Brilliance Partner Meet 2024 in Bengaluru was a momentous occasion for us. It was an opportunity to engage with our valued partners, showcase our latest innovations, and reaffirm our commitment to delivering excellence in LED display solutions.”

    Various sessions were tailored for different stakeholders, including Q&A sessions, feedback sessions, and round table discussions with key members in the boardroom. In the evening session, AET honoured its esteemed partners with an award program, recognising their outstanding contributions and dedication. Additionally, the company unveiled the AET Spark program ( Strategic Partner Alliance and Resource Kit ), aimed at fostering strategic partnerships and providing valuable resources such as certification, marketing collateral, and a dedicated resource kit for after-sales and pre-sales activities.

    AET Displays has rapidly expanded its presence nationwide. With over 50 products available, more than 2000 installations across the country, and a network of over 80 partners and distributors, AET is committed to providing comprehensive coverage and support to its customers. In addition, AET strategically operates an assembly plant, three offices, three customer experience centres, and five service centres across the country, guaranteeing extensive coverage and support for its clientele

  • Beyond the horizon: Crafting unforgettable brand experiences in cruise marketing

    Beyond the horizon: Crafting unforgettable brand experiences in cruise marketing

    Mumbai: In an industry defined by the vastness of the open sea and the promise of exploration, our commitment at Cordelia Cruises goes beyond providing extraordinary voyages; we strive to create moments that linger in the hearts of our passengers long after they have disembarked.

    In the field of cruise marketing, it’s crucial to recognize that the cruise is not merely a journey from one port to another—it’s an immersive experience that begins the moment a guest interacts with our brand. The first touchpoint could be a captivating website, an interactive social media post, an enticing email campaign, or a visually stunning brochure. Each element contributes to our narrative, setting the stage for the adventure that awaits onboard.

    Our approach to crafting unforgettable brand experiences hinges on three key pillars: anticipation, immersion, and post-sailing engagement. Anticipation begins with a meticulous understanding of our target audience, enabling us to tailor our messaging and visuals to resonate with their desires. The goal is to create a sense of excitement and longing, encouraging individuals to not only sail with us but to embark on a transformative journey filled with luxury, adventure and scenic routes.

    From the best dining experiences to curated activities that cater to diverse interests, cruise liners ensure that every passenger finds their personal comfort space at sea. The goal is to exceed expectations, leaving a persistent mark that extends beyond the physical perimeters of the ship.

    Post-voyage engagement completes the circle. As the pioneers of the Indian cruise industry, we understand that the memories created on our cruises are treasures to be cherished. Through personalised post-cruise communications and user-generated content initiatives, cruise liners can foster a sense of community among the guests, ensuring that their connection with the Cruise endures long after they’ve returned to shore. To thrive in this market, cruise brands must consider the following:

    Cultural Sensitivity: Indian culture places great importance on family values, and multi-generational travel is common. Cruise brands can tailor their offerings to cater to families, providing amenities and activities that appeal to different age groups. Incorporating elements of Indian culture, such as traditional cuisine, music, and entertainment, can enhance the cruise experience.

    Regional Preferences: India’s diverse geography and cultural heritage offer a range of regional preferences. Cruise brands should consider developing itineraries that explore different regions of the country, highlighting local attractions and experiences. Customising on-board entertainment, activities, and cuisine to reflect regional diversity can foster a sense of connection and resonate with Indian travellers.

    Price Sensitivity: Indians are price-sensitive consumers and meticulously assess the worth of products and services, especially when it comes to planning a vacation. Cruise brands should focus on crafting a compelling value proposition that goes beyond expectations. This could be in the form of all-inclusive packages, competitive pricing, and special promotions to make cruising more accessible for vacations.

    To build a cruise culture in India, cruise brands should take the following steps:

    Raising Awareness: Cruise brands should invest in extensive marketing campaigns to raise awareness about cruising as a vacation option. Collaborating with travel agents, influencers, and media outlets can help promote the benefits and unique experiences offered by cruises. It is crucial to dispel common misconceptions and showcase the convenience, variety of destinations, and all-inclusive nature of the cruise experience.

    Enhancing Accessibility: To overcome the perception of cruises as an expensive luxury, cruise brands can introduce shorter-duration cruises and weekend getaway options that cater to the time constraints of Indian travellers. Additionally, offering affordable payment plans, like BNPL and flexible booking options can make cruising more accessible to a wider audience.

    Building Partnerships: Collaborating with local travel agencies, tour operators, and hospitality providers can help cruise brands tap into existing distribution networks and leverage their expertise in serving the Indian market. Partnerships can facilitate bundled vacation packages, combining land-based travel and excursions with the cruise experience, making it more wholesome. .

    Developing On-board Experiences: Creating tailored on-board experiences that cater to Indian tastes and preferences is vital for building a cruise culture. Cruise brands can incorporate Indian cuisine options, provide dedicated entertainment showcasing Indian music and dance forms, and organise cultural workshops and activities that allow passengers to immerse themselves in the local culture.

    In conclusion, building a cruise brand is all about making the cruise experience way more than just a holiday. In the ever-evolving landscape of cruise marketing and building a cruise culture in India, we stand assured to navigate new horizons and continue providing unparalleled experiences that transcend the ordinary, ensuring that every journey with us is a voyage of a lifetime. 

    The author of this article is Cordelia Cruises head of marketing Nitinjit Singh Bawa. 

  • DashLoc partners with Godrej to empower local communities

    DashLoc partners with Godrej to empower local communities

    Mumbai: DashLoc, a company in India specialising in hyperlocal discovery and growth, has announced a strategic partnership with Godrej, a renowned name in the appliance industry. This collaboration aims to redefine the retail domain by creating an ecosystem that seamlessly connects Godrej Appliance Stores with local communities, enhancing discovery, engagement, and revenue growth.

    Through this B2B partnership, DashLoc and Godrej are dedicated to empowering local communities with convenient access to appliance-related products. Over the upcoming six months, both entities will work together to leverage digital solutions, enhancing customer engagement and extending the reach of Godrej’s retail outlets. Notably, this strategic endeavour intends to generate organic leads for Godrej and increase their conversion rates effectively.

    Speaking about the partnership,  DashLoc CEO and co-founder Sumit Singh commented, “We are excited to join forces with Godrej to revolutionize the retail experience for both customers and retailers. By leveraging our hyperlocal discovery platform, we aim not only to drive foot traffic to Godrej Appliance stores but also to enhance their online presence.” w

    He added, “In today’s digital age, where consumers rely heavily on online platforms for product discovery and purchasing decisions, leveraging hyperlocal discovery platforms like ours has become imperative for businesses. By availing such services, companies can not only increase their visibility and reach but also stay ahead of the competition by offering personalized and convenient experiences to their customers.

    Godrej head of marketing Swati Rathi expressed enthusiasm, stating, “This partnership with DashLoc aligns with our commitment to innovation and customer-centricity. We are confident that by leveraging DashLoc’s expertise, we will enhance the accessibility of our products to local communities and drive growth for our retail outlets. We look forward to working closely with DashLoc to maximize the benefits of this collaboration and deliver exceptional value to our customers.”

    Through this partnership, DashLoc and Godrej are spearheading a range of collaborative digital initiatives aimed at ensuring the omnipresence of retail outlets. DashLoc will provide services such as listing management, microsites for retail outlets, review management, organic lead generation, call tracking, and lead management, among others. The key benefits of these services include easy connectivity for local communities, dynamic microsites for dealers, and organic lead generation, leading to higher conversions.

    What sets this partnership apart is its focus on creating a sustainable organic digital ecosystem for retail businesses, with a strong emphasis on achieving a high return on investment. DashLoc will play a crucial role in providing ongoing support by supplying relevant local content to engage the community through a partnership with Godrej Inspire Hub shops.

  • Thanos Technologies launches new manufacturing facility and corporate office

    Thanos Technologies launches new manufacturing facility and corporate office

    Mumbai: Thanos Technologies, a pioneer in agricultural drone technology, launched its new corporate office and production facility in Jeedimetla, Hyderabad on 15 April 2024. This strategic expansion is a milestone for Thanos and a major step towards its aim to transform agricultural practices with innovative drone technologies.

    The state-of-the-art facility is a testament to Thanos’s commitment to meet the evolving needs of farmers across India. It boasts an initial annual production capacity of 3000 drones, with plans for further scalability to match the increasing market demands. Additionally, in the last six months, Thanos has doubled its workforce, recruiting experts across various sectors to enhance customer experience, particularly in after-sales service and production and training support. The company is also actively channeling investments into its technology team to bolster and broaden its production capabilities for the development of technologically advanced agricultural solutions.

    “We are thrilled to announce the launch of our production facility and corporate office in Hyderabad. In the last fiscal year, we have witnessed tremendous growth and significant traction in the local market. At present, we are operating in different states of India, and in the current fiscal year we aim to penetrate international markets specifically Southeast Asia and Africa.” said Thanos Technologies founder and chief executive officer Pradeep Palelli.

    As part of the expansion strategy, the company intends to raise its first round of investment to enhance its products with newer technologies, scale up operations, and reach more customers nationally and internationally. Furthermore, Thanos is dedicated to securing certifications for three new agricultural spraying drone models this year, expanding the customer base. The company also plans to deploy its in-house developed mapping drones for agricultural intelligence, offering farmers valuable insights for enhanced crop management.

    Furthermore, with a sales target of 2500 drones for the current fiscal year and anticipated usage of more than 10,000 drones by FY 2026–2027, Thanos is dedicated to promoting sustainable agriculture innovation and empowerment.

  • “MLC has the potential to significantly contribute to the growth and popularity of South Asian cuisine in America’: Abhinav Arora

    “MLC has the potential to significantly contribute to the growth and popularity of South Asian cuisine in America’: Abhinav Arora

    Mumbai: MLC is thrilled to welcome Royal as the signature food partner for a second consecutive season, bringing authentic South Asian flavors to cricket fans across the United States. As an official partner continuing their fantastic commitment to building cricket in America, fans flocked to sample Royal’s authentic South Asian dishes at the matches last summer and that added to a unique atmosphere for professional sports in America

    This recurring collaboration again offers a unique opportunity for Royal to engage with cricket enthusiasts and food lovers alike.

    Indiantelevision.com has caught up with LT Foods America president Abhinav Arora, who provided insights on how an AmericanT20 Cricket tournament is helping in the amplification of food market in America

    Edited excerpts

    On feeling about returning as the signature food partner for the MLC for a second season

    Being an official partner during Cognizant Major League Cricket’s (MLC) inaugural season was a milestone for Royal and we are thrilled to extend our partnership with Major League Cricket for its second year aiming to bring the rich culture, authentic cuisine, and vibrant flavors of South Asia to cricket enthusiasts across the United States. The success of the inaugural season has only fueled our excitement for the upcoming season and the chance to further enhance the cricketing and culinary experience for fans nationwide with a taste of Royal’s delicious basmati rice & Indian food offerings. Royal’s partnership with MLC is the perfect opportunity to showcase our new brand identity and connect with cricket fans on a cultural level, embodying the essence of “the many flavors of you.” Just as cricket brings together people from diverse backgrounds and cultures, our brand vision celebrates this diversity and individuality.

    On this collaboration between Royal and the MLC unique particularly in the context of the American sports scene

    As cricket continues to gain traction in the United States, this partnership introduces an emerging sporting option to American audiences and offers crossover appeal beyond traditional cricket fans.

    Similarly, Royal offers the finest and most authentic Indian ingredients and foods but Indian ingredients need not be confined to making only Indian Foods. Royal aims to create a food community united by the love of authentic and diverse flavors of India.  Through our products, we aim to inspire culinary innovation, connecting people across cultures.

    This partnership represents an exciting opportunity to foster the growth of cricket within the American sports scene while creating a unique sporting experience that combines tradition with innovation and blends sports and cuisine for shared memories.

    On planning to engage with cricket enthusiasts and food lovers during this season’s matches

    During this season’s matches, cricket fans will once again enjoy the opportunity to sample an array of Royal’s best-selling and new product innovations, participate in exciting consumer giveaways and contests, starting on opening night. The experience of high-energy Major League Cricket matches coupled with Royal’s distinctive South Asian dishes delivers fans an authentic taste of India. Royal aims to create memorable experiences for fans both on and off the field, increasing its visibility and appeal among a diverse audience of sports enthusiasts and food connoisseurs alike. In addition to fans sampling Royal’s authentic Indian dishes, we also plan to recognize cricket excellence through sponsorship of the award for MLC’s leading run scorer, with the superstar batters of world cricket set to battle it out for the prize.

    On the MLC contributing to the growth and popularity of South Asian cuisine in America

    MLC has the potential to significantly contribute to the growth and popularity of South Asian cuisine in America by providing a platform for cultural exchange and celebration, especially with its partnership with Royal. As cricket gains traction in the American sports scene through MLC’s second season, it creates opportunities for Royal to showcase the fusion of tradition, cuisine, and cricket, emphasizing the diverse traditions and flavors that make cricket an essential component of South Asian culture. By incorporating South Asian food offerings into the fan experience at MLC matches, Royal can introduce these flavors to a wider audience and foster appreciation among both South Asian and non-South Asian fans alike. The presence of South Asian cuisine at these matches can further elevate the visibility and appeal of these culinary delights, ultimately contributing to its growth into the American culinary landscape.

    On the specific dishes do you offer that resonate particularly well with cricket fans in America

    Royal’s Basmati rice can be paired well with popular dishes that are likely to appeal to cricket enthusiasts including Biryani, Butter Chicken, Chicken Tikka Masala, Chana Masala, Palak Paneer. These classic South Asian dishes are known for their aromatic spices, vibrant colors, and satisfying taste, making them the perfect dish for enjoying a thrilling cricket match. The American fans can also use Royal basmati to prepare a range of sweet dishes like Kheer, Phirni, and sweet Zarda rice to celebrate the win of their favorite teams.

    For a quick and convenient meal when watching cricket matches from home, Royal’s Ready-to-Heat Basmati Rice offers a range of dishes that resonate particularly well with cricket fans in America due to their convenience and authentic flavors. Fans can easily enjoy these flavorful dishes with a convenient 90 seconds preparation, allowing them to enjoy the game while savoring the essence of South Asian cuisine.

    On envisioning this partnership benefiting both MLC and Royal in terms of brand exposure and market expansion

    Our partnership with MLC marked such a significant milestone in the growth and development of cricket culture in the United States during the inaugural season, which was brought to life through the fusion of the exhilarating sport and South Asian cuisine and as we continue to extend our partnership for the second season, this presents a mutually beneficial opportunity for us to increase our visibility and credibility as the number one brand of basmati rice in the U.S. For MLC, aligning with a globally recognized brand like Royal attracts not only cricket enthusiasts but also fans of Royal. Royal’s extended partnership with MLC provides the brand access to unveil its new brand identity with our audience as well as a diverse audience of sports enthusiasts within the American market, offering opportunities for product promotion and market expansion. Royal continues to strengthen its presence in the U.S. and establish itself as the #1 choice for authentic Basmati rice among cricket fans and beyond.

    On the feedback you have received from fans who had the opportunity to sample Royal’s South Asian dishes at previous MLC matches

    Fans who had the opportunity to sample Royal’s South Asian dishes at last year’s MLC matches expressed  appreciation for the authenticity, flavor, and convenience of Royal’s offerings. During the inaugural season, attendees at the stadium were treated to a complimentary “Build Your Own Bowl” game day snack, featuring Royal’s signature basmati rice and an array of toppings, including Green Mango Chutney, Mint Chutney, and Tikka Masala. Many fans praised the quality of Royal’s Basmati rice in our dishes noting its aromatic aroma and fluffy texture. Overall, the feedback reflects a strong cultural connection between Royal’s South Asian dishes and the cricket fans, further solidifying the brand’s association with the MLC fan experience. We look forward to sampling our new innovations again to cricket fans this year! 

  • Gurugram Police verified on Truecaller government directory services

    Gurugram Police verified on Truecaller government directory services

    Mumbai: This integration will empower users to easily identify verified numbers, thereby reducing the risk of falling victim to impersonation scams. In a bid to promote online safety awareness, Truecaller and Gurugram Police will further extend the initiative across the state and support the Utkrisht Society for Safety, a non-profit initiative by Haryana Police. Truecaller is committed to aiding in fostering safety in communication and combating spam and fraud, thereby contributing to a safer digital ecosystem.

    Sharing his thoughts on the partnership, the commissioner of Police, Gurugram, Siddhant Jain, deputy commissioner of police (Cyber Staff), South Gurugram said, “Gurugram Police is actively dedicated to increasing cyber safety awareness and empowering citizens to stay safe online. The ongoing challenges of cyber fraud are concerning, as Gurugram Police receives around 100-120 complaints daily, with an average monthly loss of ₹40 crore due to cyber fraud. To combat this, our collaborative efforts with Truecaller aim to reduce the impersonation of Gurugram Police officials by verifying official numbers through Truecaller’s Government Directory Services. Through the cyber safety training sessions, our mission is to provide citizens with the essential knowledge and skills needed to make informed choices for their protection while harnessing opportunities in the digital world. We look forward to working collaboratively with Truecaller to ensure the safety of citizens in Gurugram and across the state.”

    Sharing his thoughts on the partnership, Truecaller India’s chief product officer and managing director Rishit Jhunjhunwala said, “Truecaller is committed to working with law enforcement agencies and the government to curb online frauds and ensure the cyber safety of citizens. This MoU marks a significant stride in our efforts to work alongside law enforcement in addressing the escalating number of fraud cases, including preventing the impersonation of police officials through verification on the Government Directory Services. We have previously also partnered with other law enforcement agencies such as Delhi Police and Assam Police as part of our initiatives to combat online fraud. Moreover, we are actively engaged in enhancing citizens’ cyber fraud prevention capabilities through cyber safety training programs.”

  • White partners with Rohit Tugnait to launch White Label

    White partners with Rohit Tugnait to launch White Label

    Mumbai: White, the brand experiences company, is proud to announce a significant advancement in its business expansion efforts within the realm of integrated marketing. Partnering with Vice Media Group former commercial director of Rohit Tugnait. White unveils its latest venture, the “White Label” division to start a new content solution division with the company.

    White Label is poised to cater to the diverse creative, strategic, and production requirements of clients operating in the dynamic video space. The arm will serve clientele with operations spanning across Delhi, Mumbai, and Bangalore, which is where White is operational currently.

    Drawing from Tugnait’s experience of over 22 years across culturally impactful media platforms such as MTV, 101 India, and Vice Media, Rohit Tugnait brings invaluable expertise to White Label. His track record of spearheading some of the biggest IP’s for media houses such as Coke Studio@MTV, and MTV Unplugged, and setting up Virtue (a creative agency borne of Vice), positions him as a visionary leader in content solutions.

    Expressing his enthusiasm about the partnership White Label chief executive officer Rohit Tugnait said “Vishesh Sahni (Founder – White) has a clear vision of where he wants to take White as an organisation and what it needs to stand for; which resonates perfectly with what I envision for White Label, so it is a great collaboration together for us. We have got most of the Vice team aboard and are ready to create magic for clients.”

    Speaking on the strategic partnership, White Founder & CEO Vishesh Sahni said “We have grown rapidly as an organisation, by creating some of the industry’s most talked-about experiences. Our profound understanding of culture equips us to offer meaningful, new-to-the-world thinking for our partner brands. Amidst some conscious, strategic moves as an organisation; the next organic step was to round out the integrated marketing approach by bringing Rohit and the team on to start White Label.”

    The division White Label starts operations with immediate effect and is in addition to senior hiring that White has done in the last few months. White brought on industry veteran Ashwini Gadgil as chief people officer for the company; and Liya Belliappa as general manager; to spearhead their Bangalore wing recently. 

  • Indians have a sense of onus on climate change but live in their own reality: Ipsos’ Earth Day survey

    Indians have a sense of onus on climate change but live in their own reality: Ipsos’ Earth Day survey

    Mumbai: Ipsos, one of the world’s leading market research companies, releases a 33-country study as part of Earth Day, looking at how attitudes to climate change are changing. Urban Indians believe govt (75 per cent), businesses (75 per cent), individuals (77 per cent) need to act now to mitigate the risk of climate change, at the same time two in three urban Indians (68 per cent) believe the negative impact of climate change is too far off to worry in the present. Further, 68 per cent urban Indians see no rationale in changing their own behaviour in tackling climate change believing it will make no difference.  

    Should developed countries be doing more?

    Two-thirds across 33 countries and 76 per cent Indians think countries like the US, GB, France, Canada and Germany should pay more to solve climate change. At the same time, France and Canada have seen an increase in people feeling they are being asked to sacrifice too much to fight climate change, with both countries now more likely to say this is the case than not.

    Attitudes to climate change and misconceptions

    People do want to help in limiting the effects of climate change. In all countries people are more likely to say if everyone made small changes in their everyday lives this could have a big impact, with at least 77 per cent in India endorsing this view. However, they lack the knowledge on how to do this. For instance, 66 per cent urban Indians believe it is the usage of products that deplete the ozone layer as the biggest contributing factor for climate change, while in actual rank the number one cause was industry, electricity and heat production; number was deforestation, agriculture and other land use changes; and number three was air pollution caused by cars, trucks, planes, trains and ships etc. Further, they overestimate the importance of recycling and underestimate the impact of acts like not having a car or going vegan.

    Incentives for personal action

    Urban Indians say the following would encourage them to take personal actions to fight climate change: Seeing the impact of climate driven weather events in other countries around the world (30 per cent), seeing the impact of climate driven weather events in my country (29 per cent), having easy access to information on the steps which I can take every day (28 per cent) and a financial incentive, or tax cut to allow me to make more environmentally friendly purchases of goods and services (27 per cent).

    Summarizing on the findings of the survey, Ipsos India CEO Amit Adarkar said, “On Earth Day, we are aware of the grim realities of climate change and how it is leading to sudden, unforeseen weather conditions and natural calamities in India. We need to build more awareness around the actions actually needed to offset the impact of climate change. Right now the immediate actions needed are not the ones on the radar of citizens. Indians also tend to underestimate the power of personal actions.”

    https://resources.ipsos.com/GM-GC-2024-04-22EarthDay_W.html

    The “33-country average” reflects the average result for all the countries and markets where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result. All global numbers cited reflect this 33-country average.