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Category: MAM

  • Chimp&z Inc acquires Yellophant Digital foraying into AI-led marketing

    Chimp&z Inc acquires Yellophant Digital foraying into AI-led marketing

    Mumbai: Mumbai-based ROI-focused agency Yellophant Digital, started by Preksha Sheth, Angad Singh Manchanda, & Lavinn Rajpal in 2020 to cater to startups and SMEs, has officially been acquired by the independent global advertising agency Chimp&z Inc. As a way forward, Preksha Sheth has exited the agency’s management, giving Chimp&z Inc a hold of the company.

    This acquisition marks a milestone in Yellophant’s young journey, and Chimp&z Inc aims to expand its service offerings to MSME brands, startups, & emerging brands in the Indian ecosystem with this venture. Yellophant Digital is eager to introduce its new team and rebrand as ‘Yellophant’, bringing fresh AI-driven affordable solutions for young brands in the Indian subcontinent. Together, Chimp&z Inc and Yellophant aim to lead AI-integrated marketing solutions to cater to budgeted clients efficiently. These solutions encompass artificial intelligence, data tracking on social media, content creation using generative AI, films, corporate AVs, and animated short videos, which will help marketers find a niche and top-quality design language. These solutions help improve efficiency and error reduction, provide easier customization, and increase campaign ROI for better results.

    With its operations continuing from its Mumbai headquarters, Yellophant’s team of 20 plus professionals will now work with the employees of Chimp&z Inc thus strengthening their global deliveries. Yellophant’s proven success in collaborations with brands such as Tata Starbucks, Siyaram’s, Complan Nutrigro, Cadini, Klenvor, Kiddoze, Oxemberg, Edmingle, 1Rivet, CarBoli, mySmilist, Beleaf Organics, Mezaya, ExpertMFD, and others showcases a compelling fusion of experience and innovation in their collective journey.

    Commenting on the recent acquisition, co-founders Angad Singh Manchanda and Lavinn Rajpal commented, “With this acquisition, we aim to remodel Yellophant into a future-proof agency with new-age digital solutions. Our commitment to innovation propels Chimp&z Inc’s global network to new heights. This growth will help us accommodate the new developments in the industry. Marketing is soon going to be about how smart your channels are rather than how many channels you use for marketing, this change is going to be led by artificial intelligence, & with this venture, we aim to do that by delivering cutting-edge digital solutions to our clients.”

  • Top five game-changing technology-based solution providers for precision farming

    Top five game-changing technology-based solution providers for precision farming

    Mumbai: The agriculture sector is currently attempting to feed a growing global population sustainably while dealing with major issues including resource depletion and climate change. To improve agricultural practices, precision farming makes use of a variety of technology, including sensors, GPS, drones, artificial intelligence, and microbial-based solutions. These technologies enable farmers to monitor crop health, soil conditions, and weather patterns precisely, improving crop quality and increasing yields while decreasing waste and more efficiently allocating resources. In the face of climate change and food scarcity, precision farming is essential for sustainable agriculture because it promotes resource conservation, well-informed decision-making, adaptability, and global food security.

    Listing down the top five game-changing technology-based solution providers for precision farming:

    Microbial-Based Solutions: IPL Biologicals Limited has promoted a sustainable future by managing pests and residues while optimizing crop yield, quality, and soil health through the use of native microbial-based solutions. Maintaining its dedication to secure and environmentally friendly farming, IPL combines integrated pest and nutrient management, substituting microorganisms for chemicals. Ever since its inception in 1994, the company IPL Biologicals has laid down the benchmark to gain trust among farmers for premium yields and return on investment by putting the health of the world and the welfare of their customers first. With its wide array of biological solutions—such as bio-fungicides, bio-fertilizers, and bio-insecticides—IPL uses the power of microbes to promote sustainable agriculture. Their cutting-edge products, which have more than 50 organic certifications and comply with regulations, aim to transform the sector with their high CFU counts and extended shelf lives. Performance and sustainability are given top priority by IPL to improve the world going forward.

    Drones: Thanos Technologies has been a pioneer in the domain of drone manufacturing since 2016. However, no other company shouts louder about the revolution in precision farming than the company. They have a keen focus on in-house drone production and state-of-the-art technology for customized solutions for agriculture. Their commitment to innovation goes beyond anything and extends from agricultural drones for crop management to tailor-made solutions for specific needs. Notably, they have just introduced a cutting-edge agricultural spraying-as-a-service that pushes the boundaries of precision farming practices. On the path of innovation, Thanos Technologies represents the idea of a revolutionary break from ordinary practices. Their commitment to surpassing expectations underlines their belief in delivering instead of promising, painting the skies with ideas that challenge the status quo of farming practices.

    Artificial Intelligence (AI) and Machine Learning: Agriculture is changing through AI and machine learning in various ways: from predicting yields to disease detection and even sorting. To make these predictions, Cropin, a company founded in 2010, is a leader in Agtech thanks to its Cropin Cloud, the first industry cloud specifically designed for agriculture in the world. By enabling stakeholders to make well-informed decisions through the use of digitization and predictive intelligence, farming efficiency, production, risk management, and sustainability are all improved. With 16 million acres digitalized and more than 250 B2B partnerships, Cropin has an impact on more than seven million farmers worldwide. Leading the way in the ‘Ag-intelligence’ trend, Cropin’s agricultural knowledge graph spans 103 nations and more than 500 crops and 10,000 variants. Predictive intelligence is computed for more than 0.2 billion acres globally using the Cropin Cloud’s intelligence platform. By enabling data-driven insights, streamlining resource use, tackling issues like food shortages and climate change, and revolutionizing precision farming, this game-changing technology eventually advances sustainable agriculture on a worldwide basis.

    Robotics: Using AI-powered agricultural robots, Niqo Robotics (previously TartanSense) is leading a sustainable agricultural revolution in India. With a foundation in their goal of “Victory of the People,” Niqo seeks to liberate the farming ecology by developing trustworthy and easily available robots for environmentally friendly farming practices. Their creative strategy combines the concepts of precision farming with artificial intelligence to maximize agricultural techniques. These robots give farmers cutting-edge instruments to increase output, reduce resource use, and lessen their influence on the environment. Niqo Robotics enables farmers to make well-informed decisions, adjust to changing conditions, and sustainably increase yields by utilizing automation and data-driven insights. Their dedication to developing precision farming technologies is a testament to their vision of a day when agricultural innovation will drive agricultural growth and provide food security and environmental stewardship for future generations.

    Internet of Things (IoT): GramworkX uses satellite, AI, and Internet of Things technology to provide a cutting-edge smart farm resource management application. It provides farmers with essential information on microclimate, current weather information, forecasts, and irrigation scheduling. To avoid over- and under-irrigation, which can impede crop growth, the algorithm optimizes irrigation by taking into account soil type, meteorological conditions, crop stage, and irrigation system. Furthermore, by continuously improving forecasts through the analysis of meteorological information from multiple places, their machine-learning system provides irrigation forecasts up to one week in advance. Farmers can make more informed decisions with GramworkX, which increases farm output and resource efficiency. With the help of this all-inclusive solution, farmers can plan irrigation more easily and make well-informed decisions that will maximize crop growth and sustainability.

    From Microbial Based Solutions, drones, artificial intelligence, Robotics and the Internet of Things, there exist technological innovations that will revolutionize precision farming. These, in turn, have improved crop resilience, raised yields, and laid the foundation for sustainable and efficient production, in a bid to curb concerns of global food insecurity, while ushering in the way for effective and efficient agricultural production.

  • BNC Motors launches COCO showroom in Pune

    BNC Motors launches COCO showroom in Pune

    Mumbai: BNC Motors, a leading electric two-wheeler manufacturing company, has launched its first COCO (Company Owned, Company Operated) showroom in Pune, Maharashtra. Conveniently located at Primrose Mall, Baner – Mahalunge Road, Baner, Pune, Maharashtra, this showroom will not only cater to potential customers but also serve as the West Zone regional head office.

    The grand opening ceremony, held on the 27 of April 2024, was inaugurated by Hari Nair, a Board Member at Musashi Seimitsu Industry Co. Ltd, Japan. Also in attendance were other senior officials from BNC Motors.

    Speaking on the occasion,  BNC Motors, CEO and co-founder Anirudh Ravi Narayanan expressed, “Pune is one of the great automotive hubs of India and we are very happy to be opening our first dealership in the West Zone here. This is such a vibrant and entrepreneurial city, a city whose spirit very much resonates with us, which is why we decided to open a Regional Sales Office here. The idea behind the COCO showroom is just an extension of this – if we are going to have a regional office we might as well also make it a showroom.”

    He continued, “We have had significant dealer interest across Maharashtra, and from this hub, we plan to service all of them.”

    Enthusiasts of electric two-wheelers visiting the showroom will be treated to an exclusive showcase of BNC Motors’ premier offerings, featuring the sleek Challenger S110 and S125 e-bikes. In a short time, the Perfetto Scooter, and The Boss NR 150 e-bike will also be featured here. Priced competitively at Rs 1.09L and Rs 1.57L respectively, the Challenger S110 and S125 models are now available at the showroom, with the release of the rest of the products scheduled before June 2024.

    In the current calendar year, BNC Motors plans to open additional COCO showrooms / Regional Sales offices in key major regions across India, with Pune being the first. This expansion initiative reflects the company’s unwavering commitment to promoting sustainable mobility solutions nationwide.     

  • Cleartrip onboards a new Captain; signs up Mahendra Singh Dhoni

    Cleartrip onboards a new Captain; signs up Mahendra Singh Dhoni

    Mumbai: As its new brand ambassador, Cleartrip, a Flipkart company, has onboarded the cricketing legend – Mahendra Singh Dhoni. This collaboration marks a historic milestone for Cleartrip as it joins forces with Mahendra Singh Dhoni and advocates to make the right choices in travel. Under the “ClearChoice” bucket, the brand aims to inspire travellers to simplify decision-making and ensure seamless and anxiety-free travel experiences.

    Mahendra Singh Dhoni, fondly known as Captain Cool, epitomises the values of, Transparency, Optimism and Straightforwardness, making him the perfect embodiment of Cleartrip’s ethos. Through this association, Cleartrip seeks to leverage Mahendra Singh Dhoni’s universal appeal that transcends generations and geographies and reinforces its position as a trusted travel partner for a diverse user base. This aligns with Cleartrip’s vision to make travel accessible, aggressively expand its customer base and drive its market presence.

    Cleartrip brand ambassador Mahendra Singh Dhoni, said, “Throughout my career, travelling across continents, I have been a true globetrotter, and I discovered my love for travel. After so many years, travel has become something I look forward to. I couldn’t be more thrilled to come onboard Cleartrip, a brand that mirrors what travel should be like – fun, memorable and meaningful. In my career, I continue to make tough decisions every day, but with Cleartrip, decision-making is straightforward. Their commitment to transparency simplifies choices and allows anyone to go on a journey of their dreams confidently.”

    Speaking on the collaboration, Cleartrip CEO Ayyappan R. stated, “We are thrilled to welcome Mahendra Singh Dhoni to the Cleartrip family. He is a revered sportsman who has inspired an entire generation – he is known for his values and is often associated with building trust and great leadership skills. Through our association with him, we hope to empower individuals to make the right choices in travel, seamlessly. As we continue to grow in scale, we hope to make travel an achievable aspiration for everyone, no matter where they are from. With Mahendra Singh Dhoni aboard, we aim to encourage a large demographic to step out and explore the world with confidence.”

    Mahendra Singh Dhoni will mark his debut innings with Cleartrip with an entertaining ad film that will soon go live. 

    Together, Cleartrip and Mahendra Singh Dhoni aspire to inspire travellers across the country to trust in ClearChoice and embark on journeys filled with clarity, confidence, and unforgettable experiences. Come onboard Cleartrip, follow the captain’s lead and make the right choice.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Cleartrip (@cleartrip)

     

  • Manoj Bajpayee joins the Nand Ghar Movement

    Manoj Bajpayee joins the Nand Ghar Movement

    Mumbai: Nand Ghar, which aims to transform 14 lakh angawadis across India, unveiled a national movement – Agar Bachpan Se Poocha Khaana Khaya, Toh Desh Ka Kal Banaya (अगर बचपन से पूछा खाना खाया तो देश का कल बनाया) with actor Manoj Bajpayee. This movement by Nand Ghar is aimed at nourishing India’s future generation by ensuring holistic healthcare, quality nutrition and ensuring best-in-class preschool education for children.

    Welcoming Manoj Bajpayee in joining this movement, Vedanta chairman Anil Agarwal said, “Project Nand Ghar is a national movement that supports the overall well-being of children and women with a focus on health and nutrition. We are delighted that Manoj Bajpayee ji has extended his support to this growing movement. His personal life story deeply resonates with Nand Ghar’s cause to nourish and transform the lives of our future generations.”

    In the heartwarming campaign launch on 1 May, Manoj Bajpayee was seen narrating his personal journey as a young theatre actor and outlined the invaluable support of his friends in ensuring regular nutritious meals for him while pursuing the acting dream. Bajpayee poignantly describes an artist’s struggle, acknowledging that the strength to pursue one’s dreams comes from a full stomach and wholesome food. Bajpayee further urged people to extend their support by visiting www.nandghar.org and to donate, volunteer or partner with Nand Ghar.

    Enthused about his association with Nand Ghar, Manoj Bajpayee said, “As someone who has lived with hunger pangs, I understand the deep impact it can have on physical, mental and emotional well-being. That’s why initiatives like Project Nand Ghar are so crucial. It not only ensures that children receive proper nutrition but also brings hope, opportunity, and a chance for a brighter future. Let’s all join hands with the Nand Ghar movement to ensure that we nourish the potential of children, and together, prepare for a brighter India.”

    Sharing his thoughts on the movement conceptualised by McCann, McCann Worldgroup India CEO & CCO and chairman, Asia Pacific Prasoon Joshi said “If we want to give our children a genuine chance at realizing their true potential, then well-rounded nutrition is essential.  What better way to highlight this than to bring forth some of India’s most famous sons and daughters who have faced this hurdle in their journey.”

    Nand Ghar is the flagship project of Anil Agarwal Foundation (AAF) and has been working towards ensuring that no child goes to bed hungry – a dream of Chairman Anil Agarwal. In a milestone moment for Nand Ghar,  we have been successful in reducing malnutrition levels while increasing pre-schoolers’ attendance at Nand Ghars across 14 states in India. Last year, AAF also launched multi-millet nutri bars which are currently being distributed daily to 50,000 children between three-six years across 1364 Anganwadis in Varanasi. These bars, rich in protein, fibre, and antioxidants have not only improved the daily nutrient intake of children, but also, reduced absenteeism.

    With credible voices joining the #KhanaKhayaKya movement, Nand Ghar is inviting citizens and like-minded organisations to partake in this journey of transformation. It is paving the way to realise the dream of a better tomorrow for our nation.

  • Immersive and branded experiences in commercial interior design and build

    Immersive and branded experiences in commercial interior design and build

    Mumbai: In the ever-evolving world of commercial interior design and build, creating immersive and branded experiences has become a key focus for businesses aiming to captivate their target audiences. The design of a physical space is more than just aesthetics; it is a strategic tool that can shape the way customers perceive and interact with a brand. From retail stores to hospitality establishments, the integration of immersive and branded experiences in interior design is gaining momentum as companies seek to create memorable and engaging environments.

    Immersive experiences in commercial interior design involve engaging multiple senses to create a fully immersive environment that transports visitors to a different world. This is achieved through the thoughtful use of lighting, sound, texture, and technology to create a cohesive and captivating space. By immersing customers in a unique environment, businesses can leave a lasting impression and differentiate themselves from competitors.

    One of the key aspects of creating immersive experiences in commercial interior design is storytelling. By weaving a narrative throughout the space, businesses can engage customers on an emotional level and create a connection that goes beyond just the products or services being offered. Whether it’s through the use of visual displays, interactive exhibits, or thematic elements, storytelling plays a crucial role in shaping the overall experience and guiding customers through a memorable journey.

    Another important element of immersive experiences in commercial interior design is the strategic use of technology. From interactive displays to augmented reality features, technology plays a vital role in enhancing the overall experience and creating a sense of wonder and excitement. By incorporating cutting-edge technology into the design of a space, businesses can create interactive elements that engage customers and provide them with a truly immersive experience.

    In addition to creating immersive environments, businesses are also focusing on developing branded experiences that align with their identity and values. Branded experiences in commercial interior design involve translating a company’s brand identity into physical space, creating a cohesive and consistent brand experience for customers. From the color palette to the choice of materials, every design element is carefully curated to reflect the brand’s personality and values.

    Branded experiences also extend beyond just the visual aesthetics of a space; they encompass every touchpoint that customers encounter, from the moment they step foot in the door to the checkout process. By creating a seamless and cohesive experience that reinforces the brand at every turn, businesses can build trust and loyalty with customers and create a strong brand presence in the market.

    One industry that has embraced immersive and branded experiences in commercial interior design is the retail sector. Retailers are increasingly investing in creating immersive environments that offer customers a unique and memorable shopping experience. From flagship stores to pop-up shops, retailers are using innovative design elements to create spaces that engage customers and drive sales.

    For example, flagship stores often feature interactive displays, personalized experiences, and exclusive product offerings that create a sense of exclusivity and excitement. By creating an immersive environment that resonates with customers and aligns with the brand’s values, retailers can enhance the overall shopping experience and leave a lasting impression on customers.

    In conclusion, immersive and branded experiences in commercial interior design and build are becoming increasingly important as businesses seek to create memorable and engaging environments that resonate with customers. By creating immersive environments that engage multiple senses and tell a compelling story, businesses can differentiate themselves from competitors and build strong brand loyalty. Through the strategic use of technology and a focus on creating cohesive brand experiences, businesses can transform their physical spaces into powerful tools for brand building and customer engagements.

    The article has been authored by Flipspaces founder & CEO Kunal Sharma.

  • Performance marketing agencies shaping the customer experience in FMCG sector

    Performance marketing agencies shaping the customer experience in FMCG sector

    Mumbai: In today’s fast-paced world, Performance Marketing Agencies are the driving force behind the transformation of Customer Experience in the FMCG sector. From captivating social media ads to interactive brand experiences, they ensure that every touchpoint leaves a lasting impression. In essence, Performance Marketing Agencies are the architects of a seamless and engaging journey for FMCG customers, redefining the way brands connect with their audience. By leveraging data analytics and targeted strategies, these agencies craft personalized campaigns that resonate with consumers on a deeper level.

    ETML

    ETML, with its innovative strategies and data-centric approach, is revolutionizing Customer Experience in the FMCG sector. By harnessing the power of data analytics, AI, and digital marketing, ETML crafts solutions purely based on data that resonate with consumers across various touchpoints. Their expertise lies in creating personalized campaigns, making full funnel dashboards, omnichannel attribution, utilizing first-party data in the post-cookie era, optimizing e-commerce platforms, and enhancing brand visibility through targeted advertising across all channels. With a deep understanding of consumer behaviour and market trends, ETML ensures that FMCG brands engage with their audience effectively, driving sales and maintaining long-term retention.

    Interactive Avenues

    Interactive Avenues, a pioneer in digital marketing, is revolutionizing Customer Experience in the FMCG sector through its innovative approach. By integrating cutting-edge technologies like AI and AR, they create immersive brand experiences that captivate and engage consumers. Through personalized content and targeted campaigns, they ensure that every interaction with the brand is meaningful and memorable. Their data-driven strategies enable FMCG companies to connect with their audience on a deeper level, driving loyalty and brand advocacy. In essence, Interactive Avenues is reshaping the landscape of FMCG marketing by leveraging the power of digital to deliver unparalleled customer experiences.

    WAT Consult

    WAT Consult, a trailblazing performance marketing agency, is revolutionizing the FMCG sector’s customer experience landscape. Through innovative digital strategies, they seamlessly integrate brands into consumers’ lives, fostering deep connections and driving engagement. Leveraging cutting-edge technologies like AI and AR, WAT Consult crafts immersive experiences that captivate audiences and elevate brand loyalty. By decoding consumer behaviour and preferences, they deliver hyper-targeted campaigns across multiple channels, ensuring maximum impact and ROI. With a keen focus on innovation and creativity, WAT Consult continues to shape the FMCG sector’s customer experience, setting new benchmarks for excellence in performance marketing.

    FoxyMoron

    Discover the story of FoxyMoron, an acclaimed full-funnel creative and performance digital agency established in 2008. Specializing in crafting future-ready brands across digital platforms, we integrate content, technology, media, and data to deliver cutting-edge solutions. Our portfolio boasts enduring partnerships with industry giants like L’Oreal, Netflix, Colgate, Amazon India, and more. Proudly affiliated with the Zoo Media Network, India’s largest independent marketing technology company founded in 2008 by Pratik Gupta and Suveer Bajaj, we share a vision of becoming the preferred network for global brands. With over 600 employees across offices in Mumbai, Delhi, Bangalore, New York City, and Dubai, Zoo Media epitomizes excellence in marketing technology.

    BC Web Wise

    BC Web Wise is transforming FMCG customer experiences through innovative performance marketing strategies. Leveraging data analytics, they craft personalized campaigns that resonate with target audiences, enhancing brand engagement and loyalty. By integrating cutting-edge technologies like AI and AR, they create immersive experiences, from interactive ads to virtual product trials, amplifying consumer interactions. Their agile approach allows for real-time optimization, ensuring campaigns are always relevant and impactful. Through dynamic storytelling and seamless omnichannel experiences, BC Web Wise empowers FMCG brands to connect with consumers on a deeper level, driving growth and differentiation in a competitive market landscape.

  • India remains optimistic in April 2024 amid global pessimism: Ipsos What Worries the World global monthly survey

    India remains optimistic in April 2024 amid global pessimism: Ipsos What Worries the World global monthly survey

    Mumbai: About three in four urban Indians (73 per cent) believe India is moving in the right direction in April 2024. Though there has been a four per cent dip over the previous month. The good news is, India continues to rank among the top three most optimistic markets and largely driven by global south, with the markets in the pecking order including Singapore (77 per cent), Indonesia (75 per cent), India (73 per cent), Thailand (64 per cent) and Argentina (62 per cent). In sharp contrast, only 38 per cent of global citizens said their country is on right track, with the markets at the bottom of the heap led by Peru (13 per cent), Hungary (17 per cent), France (20 per cent) and South Africa (20 per cent).

    Ipsos India

    Ipsos’ What Worries the World survey tracks public opinion on the most important social and political issues across 29 countries, covering 25,302 adults, apart from the direction of travel, of how confident citizens are about their country and its future.

    What worries Indians?

    The top issues worrying urban Indians included inflation (41 per cent), unemployment (37 per cent), education (25 per cent), crime and violence (23 per cent) and financial and political corruption (21 per cent). While most global citizens were worried about inflation (34 per cent), poverty and social inequality (30 per cent), crime and violence (30 per cent), unemployment (27 per cent) and financial and political corruption (26 per cent).

    Interestingly, 19 per cent urban Indians claimed to be worried about taxes.

    india-worries

    Elucidating on the findings of the Ipsos Global Advisor What Worries the World global monthly survey, Ipsos India CEO Amit Adarkar said, “There is stability in the country and the nation is being steered responsibly, by surmounting global and local challenges – whether showing resilience to global challenges arising out of war in Ukraine and Israel, or combating rising cost of living, fuel prices, law and order and corruption, government has taken concrete steps to address some of these issues. With the election season in India in April and May, there will be a status quo on decision making by the incumbent government to address some of the issues impacting the citizens. Though the issues notwithstanding, unlike high level of pessimism rampant across global markets and the frustration and angst seen, three fourths of Indians polled are positive about how we are doing as a country. Though redressal of these issues can further elevate the mood of the masses and improve the quality of living. Month on month, Ipsos captures this pertinent information about 29 markets (including India) from their citizens, which provides local governments views of citizens and their top concerns.”  

  • From vision to reality: Strategies for turning entrepreneurial dreams into successful ventures

    From vision to reality: Strategies for turning entrepreneurial dreams into successful ventures

    Mumbai: The dream: In the pursuit of entrepreneurial success, the path from dream to reality is riddled with challenges and triumphs. As Mr. APJ Abdul Kalam aptly put it, “Dream is not the thing you see in sleep, but is that thing that doesn’t let you sleep.” These words resonate deeply with those who dare to dream and tirelessly strive to turn their visions into tangible achievements. Among them stands Akmal Sheriff, the managing director of Wonder Valley Recreations & Hospitality commonly known as Area 83 and Aura, offering invaluable insights into the strategies essential for transforming entrepreneurial dreams into thriving ventures.

    Setting the stage:

    Many aspiring entrepreneurs stumble at the outset due to two common pitfalls: impulsive actions and premature disclosure. It is imperative to begin with deliberate planning before revealing your plan to the world. A mere idea is insufficient; crafting a precise plan is paramount. Concurrently, establishing both short and long-term objectives provides a roadmap for navigating the entrepreneurial terrain. Additionally, seeking mentorship can prove invaluable in refining skills and charting a path to success. Initiating the entrepreneurial journey at a young age affords ample opportunity to absorb invaluable lessons. Furthermore, remaining vigilant for market gaps and seizing opportunities promptly are essential. Remember, success seldom hinges on a single opportunity; hunger for knowledge and feedback can pave the way for unforeseen breakthroughs.

    Refinement of approach:

    The transition from dream to reality demands two main strategies: adaptability and resilience. Failures become stepping stones, and relentless iteration fuels progress. Cultivating an environment of innovation within your team and drawing from diverse perspectives to ignite creativity is the key. Embrace change as a catalyst for growth, constantly evolving to meet ever-shifting market demands. It’s vital to establish clear communication channels to foster collaboration and alignment towards shared goals. While good ideas are the foundation of great businesses, it’s the people who drive ongoing growth. Leading with empathy and considering the well-being of all stakeholders, including investors, employees, and partners, is crucial for sustained success. Personally, I adhere to a simple yet profound philosophy: prioritize ideas, passion, and vision over mere profit, while always prioritizing the welfare of all stakeholders. Above all, let customer feedback be your guiding star, shaping your offerings to stay ahead of the curve.

    Conclusion:

    In the realm of entrepreneurship, the journey from dream to reality is a testimony to perseverance, resilience, and strategic acumen. Success is not guaranteed, but it is attainable through proper planning and a commitment to excellence. Aspiring entrepreneurs must navigate this journey with diligence, drawing inspiration from those who have paved the way before them. By embracing challenges as opportunities for growth and remaining adaptable in the face of adversity, aspiring visionaries can transform their dreams into thriving ventures. So, dare to dream, but more importantly, dare to turn those dreams into reality.

    The article has been authored by Wonder Valley Recreations & Hospitality commonly known as Area 83 and Aura MD Akmal Sheriff.

  • Art-E is on a growth spree; plans to double Workforce in the Coming Quarter

    Art-E is on a growth spree; plans to double Workforce in the Coming Quarter

    Mumbai: Art-E MediaTech, India’s leading integrated marketing and technology agency has announced its robust plans to double its team size. As part of the hiring and growth strategy, the company will double the employee strength along with the current strength of 150 employees in the coming quarter.

    Since its inception in 2018, Art-E has successfully bagged prominent brands as its clients that has further spurred growth of the agency. In tandem, the company plans to add more professionals in Paid Media, Technology, Social Media Management; Creative, Influencer Management and Production departments across Delhi and Mumbai.

    Talking about the hiring strategy, Art-E co-founder and partner Rohit Sakunia commented, “Since our inception we have been able to maintain an attrition rate below 8%, all because of our strategic talent development initiatives. In line with this, our goal is to attract top talent across all vertices to drive innovation and success into all the projects for our clients.”

    In a span of six years, Art-E has continued to maintain a consistent growth trajectory with a 40% CAGR of business growth. It is also continuing to record a 10% hiring rate every quarter and a 20% employee growth rate YOY, resulting in the company strategising the current team expansion plan to support its steady growth.

    “Backed by our culture of business excellence, we’re confident that our talented team will bolster our company forward,” he added.  

    In addition, Art-E is looking forward to collaborating with universities and institutions to identify and nurture young talent. This association will offer enthusiastic students internships and full-time employment job opportunities, which will ensure a pipeline of skilled industry experts to contribute to the company’s future growth.