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Category: MAM

  • The power of failure: Lessons from a failed venture

    The power of failure: Lessons from a failed venture

    The word failure carries a negative connotation, it is so because people perceive failure as their ultimate defeat. It won’t be wrong to say that failure is an inevitable part of life and more so in business.

    However, one fails to understand that failures can act as a catalyst for growth. It can foster grave changes in the business and the way it operates. Thereby, encouraging you to build a more resilient business that can be profitable in the long run.

    So, take a deep dive and learn how the power of failure can transform you and your business.

    The need for flexibility-  

    In this ever-changing landscape of business. It is necessary to adapt to the changes and pivot when necessary. Failures can teach a person to embrace change. It makes you flexible and empowers you to adopt new policies and work on a different idea, even if it was not a part of your original plan.

    This implies, that one should be ready to work on your ideas, grab opportunities and take feedback seriously. As it could offer insight on your business model and whether your strategies are working or not.

    It fosters creative thinking

    Failure in business can make you consider ideas you once thought were outlandish. It can pester you to reassess your approach towards business and adopt strategies that you earlier dismissed as too risky.

    Taking market research seriously

    Market research can play a critical role in shaping your business from knowing the customers’ needs, identifying the target audience, competitive analysis, and the cost of labour. Which can offer you an insight into the profitability of your business.

    Many businesses fail because they don’t delve into market research and are too quick to invest in their project.

    Network expansion

    Having strong support is important in both business and life. It is when one fails at a venture, that one realizes the need for a strong support system and building a network. That can help provide advice and support in times of distress.

    Which can create opportunities for collaborations, partnerships, and mentorship. It can also help you find a co-founder, who can complement your skills and work like a team to achieve business goals.

    This quote by Thomas A. Edison resonates with my message, “I have not failed. I’ve just found 10,000 ways that won’t work.”

    So, instead of dwelling on past failures. View them as stepping stones toward exploring and seizing new opportunities in business and beyond.

    The article has been authored by visionary leader and inspirational mentor Suresh Meshramani.

  • OpenAI joins C2PA steering committee

    OpenAI joins C2PA steering committee

    Mumbai: The Coalition for Content Provenance and Authenticity (C2PA) announced that OpenAI, a leader in artificial intelligence research and deployment, has joined the C2PA as a steering committee member. This marks a significant milestone for the C2PA and will help advance the coalition’s mission to increase transparency around digital media as AI-generated content becomes more prevalent.

    Joining other steering committee members that include Adobe, BBC, Intel, Microsoft, Google, Publicis Groupe, Sony and Truepic — OpenAI will collaborate to further develop and promote the adoption of Content Credentials, an implementation of the C2PA’s open technical standard for tamper-resident metadata that can be attached to digital content, showing how and when the content was created or modified.

    The announcement today builds on OpenAI’s previously shared initiatives to improve transparency around digital provenance. Earlier this year, OpenAI began attaching Content Credentials to images created and edited by DALL•E 3, the company’s latest image model, in ChatGPT and the OpenAI API. In addition, the company also announced its plans to attach Content Credentials to video generations from Sora, the company’s text-to-video model, when the model is ready to be deployed to the public.      

    OpenAI’s membership and implementation of Content Credentials serve as a strong endorsement for the C2PA technical specification and advance the collective mission to help restore trust in the digital ecosystem.

    “C2PA is playing an essential role in bringing the industry together to advance shared standards around digital provenance,” said Anna Makanju, OpenAI’s VP of Global Affairs. “We look forward to contributing to this effort and see it as an important part of building trust in the authenticity of what people see and hear online.”

    “OpenAI is a long-time supporter of the C2PA’s mission and we’re thrilled that they’ve deepened their engagement by becoming a Steering Committee member,” said Andrew Jenks, C2PA Chair. “OpenAI’s existing adoption, advocacy, and ongoing commitment to Content Credentials will bring an important voice to our membership’s working efforts to guide the development of the C2PA standard.”

     

  • Sara Tendulkar & FNP partner to make Mother’s Day special for her mom

    Sara Tendulkar & FNP partner to make Mother’s Day special for her mom

    Mumbai: Mother’s Day means leaving no stone unturned to make your mom feel special, and it is no different for Sara Tendulkar, an internet personality and daughter of cricketing legend Sachin Tendulkar and Anjali Tendulkar. FNP (Ferns N Petals), India’s most preferred gifting platform, has partnered with Sara to plan a special Mother’s Day surprise for Anjali. The video released on Instagram celebrates the special bond Sara shares with her mother through a heartwarming surprise.

    Diving into nostalgia, the video takes viewers on a journey of her childhood through never seen before family pictures full of love. Sara highlights how her mother has been the family’s pillar of strength through thick and thin. To thank her for everything she does, Sara plans a heartwarming surprise with FNP’s wide array of gifting options – ranging from floral arrangements and delectable cakes to gourmet chocolates and personalised gifts – to make Mother’s Day truly special.

    Speaking about the collaboration, FNP global CEO & director Pawan Gadia said “Mother’s Day is a momentous celebration that deserves the best expressions of love and appreciation. Our collaboration with Sara Tendulkar demonstrates the power of thoughtful gestures and our dedication to celebrating mothers in a meaningful way. FNP’s curated range of personalised gifts, flowers, cakes, plants & hampers will help you find the perfect way to convey heartfelt love and admiration to your mother.”

    FNP’s collaboration underscores the significance of expressing love and gratitude to mothers, who selflessly give without expecting anything in return but truly deserve all things special on their dedicated day. Teaming up with Sara perfectly resonates with FNP’s mission of fostering heartfelt connections through thoughtful gifts.

    If you are planning to surprise your mom, check out FNP’s Mother’s Day collection at https://www.fnp.com/gifts/for-mother-lp.

  • Sternhagen partners with Sussanne Khan for bathware launch

    Sternhagen partners with Sussanne Khan for bathware launch

    Mumbai: Sternhagen, the prestigious German brand known for its luxurious sanitary ware and bathroom fittings, is thrilled to announce their new collection in collaboration with renowned interior designer Sussanne Khan. This collaboration showcases select designs by Sussanne Khan and marks a significant moment for both brands as they come together for the second time to present an exclusive range of products.  

    Sternhagen chairman and managing director Chirag Parekh said ‘’Our mission is to create bathroom suites with an unmistakable, visually exciting, artistic appeal so that when someone with an eye for superior design sees one of our products, they know that it could only be a Sternhagen.  We’re committed to offering top-quality, artistically designed products engineered with cutting-edge materials and technologies. Our aim is to exceed customer expectations by setting new standards in design. As a design-driven brand, we will continue to innovate, creating products with new  technologies and designs that uphold the Sternhagen name.”

    Interior Designer Sussanne Khan, founder of The Charcoal Project, designed Sternhagan’s SK 02  Collection of bath fittings to showcase the mesmerizing innovations of the brand. The products displayed at the event included Glass Basins, Metallic Basins and Ceramic Basins featuring art inspired by Moroccan tessellations and tilework. In essence, Sternhagen’s latest collection is more than just a range of bathroom ware; it’s a celebration of the enduring allure of the equestrian aesthetic,  reimagined for the modern luxury connoisseur. With its earthy tones and classic yet modern design elements, each piece pays homage to the timeless elegance of the equestrian world while infusing it with a contemporary flair. Additionally, Sternhagen also launched its Smart WC, a technological innovation that features smart controls and 15+ functions.

    Commenting on the collaboration Sussanne Khan stated, “We are excited for this collaboration with  Sternhagen to showcase our unique styles in a fun and engaging way, while also highlighting the exceptional functionality and elegance of the brand. We can’t wait for everyone to see the exciting  results of this campaign!”

    Born out of the prestigious Carysil Group, the world’s 4th largest quartz sink manufacturer, Sternhagen is setting new benchmarks in luxury bathroom design. The brand’s global presence continues to inspire homeowners, architects, and interior designers worldwide. Combining German precision engineering with artistic design, the brand offers a diverse portfolio that caters to a variety of design sensibilities.  From classic to contemporary, each product embodies sophistication, elevating the overall bathroom experience. From faucets to shower systems, bathtubs to vanities, basin mixers to tiles, every creation from Sternhagen reflects a harmonious blend of innovative technology and timeless aesthetics. 

  • Sunil Chhetri endorsed ACwO’s launch smartwatch

    Sunil Chhetri endorsed ACwO’s launch smartwatch

    Mumbai: Setting itself apart in a market that is cluttered with smartwatches that are generally unisex, ACwO today announces the launch of FwIT Play, created and #DesignedForWomen. While the average Indian woman’s wrist size ranges between 14 cm and 16 cm, most smartwatches do not keep this into consideration, along with design and aesthetics, leaving women with very limited choices.

    Sunil Chhetri endorsed, fast-growing consumer-tech lifestyle brand, ACwO introduces FwIT Play, 1.75-inch Always-On Luxury Smartwatch with in-built SOS and Compass, and a square display that is #DesignedForHer. With a screen-to-bezel ratio of around 0.32, FwIT Play is aesthetically pleasing and is designed keeping in mind an average Indian woman’s wrist size which is in the range of 0.25 and 0.45. FwIT Play’s key SOS safety feature can be a lifesaver for women in potentially unsafe situations.

    With 7 hallmark features, ACwO FwIT Play caters specifically to women’s needs, making it their true companion:

    Designed For Her Safety: With SOS on her wrist, women can be assured that a smart guardian is always by their side. A quick tap on the watch discreetly sends emergency calls and activates a loud siren to deter unwanted attention or scare someone away.

    Designed For Her Controls: Between work calls, errands, gym sessions, catching up with friends, and being constantly on the move, ACwO FwIT Play’s Smart Widget provides quick access to features women use most thus avoiding the hassle of digging through menus.

    Designed For Her Health: This smartwatch goes beyond steps. It lets women take care of their health 24/7 with heart rate monitoring, blood oxygen monitoring, calorie calculations, and most importantly female health cycle.  With all this data at your fingertips, ACwO FwIT Play empowers women to make informed choices about their health and well-being.

    Designed For Her Convenience: The Dynamic Island Notification integrates seamlessly with iPhones. For instance, users can effortlessly control their favourite songs without the need to scroll.

    Designed For Her Lifestyle: With over 100 sports modes in FwIT Play, users can accurately track their progress, helping them stay motivated and celebrate every fitness milestone.

    Designed For Her Vibe: ACwO FwIT Play is designed with a sophisticated aesthetic that complements women’s style, no matter the occasion. Whether it is leading a meeting or a social event,  ACwO FwIT Play only adds to one’s confidence.

    Designed For Her Looks:  FwIT Play smartwatches watch faces reflect a modern women’s ever-evolving style. Users can choose from a variety of customisable watch faces to match their mood, outfit, or occasion.  From sporty to elegant, there’s a perfect face to complement every style.

    Celebrating the launch of the FwIT Play, an ACwO spokesperson expressed views saying, “We’re thrilled to introduce FwIT Play, India’s first #DesignedForHer luxury smartwatch for women. For us, it’s more than just tech; it’s a celebration of womanhood. The FwIT Play is packed with features that help women take charge of their lives, including a discreet SOS function that can provide critical assistance in moments of need. This, along with the stylish design and fitness tracking features, empowers women to stay safe, achieve their goals, and live life to the fullest. This launch reflects our commitment to creating products that cater to the unique needs and aspirations of women.”

    Uniquely positioned, ACwO FwIT Play goes beyond the existing unisex smartwatches with a one-size-fits-all approach.

    The ACwO FwIT Play Smartwatch isn’t just a smartwatch; it’s a reflection of the women who are bold, fearless, and modern. The ACwO FwIT Play empowers them to feel secure, stay connected, prioritise their health, and achieve goals – all while looking fabulous.

    Currently available at an introductory price of Rs 3,499, ACwO FwIT Play is available on acwo.com, ONDC, Tata CLiQ, Snapdeal and other leading e-commerce platforms.

  • Columbia Pacific Communities awards digital mandate to Buffalo Soldiers

    Columbia Pacific Communities awards digital mandate to Buffalo Soldiers

    Mumbai: Buffalo Soldiers, celebrated as the ‘Rising Maverick Agency of 2023′, announced its latest client acquisition – Columbia Pacific Communities, a senior living community operator. This partnership symbolizes a new chapter in digital engagement for senior living, with Buffalo Soldiers managing Columbia Pacific Communities’ social media, online reputation, and crafting innovative campaigns throughout the year. This collaboration aligns with Columbia Pacific Communities’ commitment to providing exceptional care and experiences for seniors, enabling them to enjoy their golden years to the fullest.

    “This partnership with Buffalo Soldiers is a step towards enhancing our digital engagement, reaching out to more seniors and their families, and creating awareness about the enriching lifestyle we offer,” said Columbia Pacific Communities Sr VP – sales and marketing Sanjay Vishwanathan. “Partnering with Buffalo Soldiers allows us to create this engagement in new and meaningful ways. We’re excited to see how this partnership will enrich our communication and storytelling,” Sanjay Vishwanathan added.

    Columbia Pacific Communities stands at the forefront of senior living in India, offering a blend of comfort, community, and care. Their decision to partner with Buffalo Soldiers reflects a commitment to innovation and excellence in their digital presence. Buffalo Soldiers co-founder & CEO Sumon K Chakrabarti expressed his enthusiasm, “We’re honored to partner with Columbia Pacific Communities. Our goal is to create digital narratives that resonate with the vibrant lives of seniors. This is a unique opportunity to redefine how senior living communities engage online.” “CPC offers us a chance to delve into a sector that’s close to our hearts. Seniors have rich stories and experiences, and our aim is to bring these stories to life digitally, connecting them with a broader audience,” Chakrabarti added.

    Buffalo Soldiers’ expertise in digital creativity is set to bring a fresh perspective to the senior living sector, highlighting the vibrant and fulfilling lifestyle that Columbia Pacific Communities provides.

    This partnership is not just about marketing; it’s about creating a community and a sense of belonging online. Buffalo Soldiers plans to use its expertise to develop content that celebrates the spirit of senior living, fostering a sense of connection and engagement among the residents and their families.

    Through innovative digital campaigns, Buffalo Soldiers aims to highlight the unique aspects of Columbia Pacific Communities, showcasing the vibrant lifestyle and comprehensive care they offer. This synergy is expected to not only elevate the brand’s presence but also contribute significantly to the conversation around senior living in India.

  • Meet Anuradha and Kanika, empowering Indian apparel manufacturers with research and fashion forecasting

    Meet Anuradha and Kanika, empowering Indian apparel manufacturers with research and fashion forecasting

    In the current era of fast fashion and intense competition, fashion manufacturing has become increasingly complex, underscoring the critical importance of staying attuned to consumer preferences. Relying solely on trial and error is no longer adequate, as it often results in unsold inventory relegated to sale sections or worse, disposed of as waste. Such outcomes can lead to significant losses, particularly in an industry where production costs are frequently high. Even more so, given the rapid shifts in consumer interests within the fashion landscape, it is essential to remain abreast of future trends to strategically plan collections. India has a unique dominance and expression in fashion that ranges from traditional ethnic dressing to its very own coined ‘fusion wear’, together referred to as Indian wear. Two friends and deeply experienced professional, Anuradha Chandrashekar and Kanika Vohra are working towards changing the whole ecosystem as they have founded India’s first Indian wear fashion forecast, ICH NEXT.

    Anuradha Chandrashekar explains why fashion forecasting is a necessity in today’s time for the fashion industry, “Adopting a fashion forecast prior to new collection development is a global best practice for decades. Before starting we studied innumerable case studies that went on to show that on-trend designs that are fresh and relevant to consumer affinities were often lacking. Prior research, if conducted, often focused solely on macro influences within the fashion world, lacking nuanced interpretation and relying heavily on a ‘more of the same’ approach. True insight into trends necessitates thorough exploration of diverse factors such as consumer behavior, celebrity influence, runway trends, social media, travel, experiential changes, and even political ideologies shaping consumer preferences. This is what ICH NEXT focuses on – a comprehensive research that is the backbone to the science behind predictive trend reports, to aid and abet manufacturers in their creation process. These trend reports are provided to manufacturers at least 6-9 months prior to the clothing range hitting retail shelves, enabling them to tailor their collections accordingly. Manufacturers leveraging such forecasts have witnessed up to a sevenfold increase in revenue.”

    To make the manufacturers aware of the many benefits of fashion forecasting ICH NEXT launched their series of pan India Masterclasses for fashion manufacturers. “Through these Masterclasses we intend to share our learnings and insights with the manufacturers of fashion apparel and make them understand the importance of research and relying on a fashion forecast, whichever that might be. When they base their product development process on research, their collection will hit the mark, minimizing wasteful manufacturing and discounts that eat up the manufacturer’s profits. Helping them stay a step ahead and tap the pulse of the consumers beforehand, ICH NEXT helps manufacturers to alleviate lost opportunities. In this stead, the first leg of the Masterclass was held at Jaipur this month where Clothing Manufacturers Association of India (CMAI) and the Garment Exporters Association of Rajasthan (GEAR) participated wholeheartedly along with 50 manufacturers. While this was the first step, we will be reaching out to more manufacturers across the country with such knowledge share sessions,” said Kanika Vohra.

    Kanika further spoke about the impact of deep research by ICH on future trends and the future of the company, “A lot of the success that ICH has met with, has been basis the research and having a keen eye in understanding consumer preferences and dialogues. In building a base for business success, businesses rely on prudent practices and leveraging strength. We believe research can be a firm pillar and we can be the company that provides that foundation. We see it as a ‘collaborative effort’ with ICH NEXT enabling deep insights, predicting future trends that carry a high degree of consumer affinity; and manufacturers focusing their creative energies in interpretation, expansion and quality improvements. Over the next five years, we want to hone our work and make our research deeper and more customizable across segments encouraging relevant design thought and fresh thinking. We are investing in tech / AI to help empower this across segments of fashion and lifestyle.”

    Anuradha goes on to explain how their “Maya theme” that they predicted last year for this season of SS24 is all over the fashion industry. As per them, in summer 2024, Citrus Lime and Menthol Blue are expected to rule the apparel racks. In India, consumers seek out colors that exude optimism, harmony, tradition, and innovation. Colors like herbal pink and tea, salt-lake peach, and mint marble blue with grey are set to join the color palette, dyed in ethereally light fabrics, stiff shears and metallic shimmers.

    The essence of Summer 2024 encapsulates themes of romance and surrender, blending elements from the past, present, and future while surrendering to the fragility of the present moment. Brands seize upon these trends by offering the right choices at the opportune time. However, achieving this feat necessitates a foundation of thorough research and forecasting to inform the creation of new lines.

  • Triptii Dimri, the face of One GOA: The 130+ acre 5 star gated branded land development by The House of Abhinandan Lodha

    Triptii Dimri, the face of One GOA: The 130+ acre 5 star gated branded land development by The House of Abhinandan Lodha

    Mumbai: The House of Abhinandan Lodha (HoABL) proudly introduces a groundbreaking endeavor in the heart of Goa – One GOA, an expansive 130+ acre, 5-star luxury plotted development nestled in Bicholim. This exclusive project redefines opulence, boasting a host of amenities designed to offer an unmatched experience. At its centerpiece lies a magnificent 5-star hotel, housing 50 to 100 opulent rooms, seamlessly integrated with a sprawling 40,000 sq. ft. clubhouse. Set against the backdrop of a picturesque man-made sea and beach, One GOA is a mere 40-minute drive from the newly inaugurated MOPA airport, ensuring convenient access for discerning travelers.

    Highlighting this project’s commitment to embodying class, integrity and a beautiful vision blending form, aesthetics, and function, Triptii Dimri, Bollywood’s upcoming sensation and the country’s heartthrob, has become the face of One GOA for HoABL.

    One of the most captivating features of this development is the partnership with Enzyme, a globally renowned architectural firm celebrated for its expertise in crafting luxurious spaces. Together, they have conceived a lavish 3-tiered clubhouse sprawled across 40,000 sq. ft., seamlessly managed by the prestigious hotel. Within this exclusive enclave, patrons will discover a chic discotheque, a tantalizing multi-cuisine restaurant, and a curated selection of amenities including a state-of-the-art gym managed by a prestigious fitness alliance, an inviting coffee shop, and a boutique retail plaza catering to every indulgence.

    The crown jewel of One GOA is its expansive 23-acre central zone, meticulously designed to encapsulate the essence of Goa’s coastal charm. From pristine beaches to charming pergolas, gazebo zones, and sports facilities, every corner exudes an irresistible allure, harmonizing with the natural ecosystem thanks to Enzyme’s masterful touch.

    With Goa’s strategic location poised for significant growth, propelled by forthcoming infrastructural projects like the NH-66 New Mumbai-Goa Highway and Nagpur-Shaktipeeth Highway, the region is primed to become a hotbed for investment opportunities. One GOA emerges as a beacon of this transformation, offering a holistic experience that encapsulates the vibrant spirit of Goa.

    Moreover, with the imminent completion of the Delhi-Mumbai Expressway, inter-city connectivity is set to undergo a paradigm shift, ushering in a new era of prosperity and growth. This augurs well for the region, promising increased tourism inflows and heightened demand for commercial and hospitality services.

    In its commitment to sustainability, One GOA proudly boasts a carbon-negative status, underscored by the plantation of over 3,000 trees representing 30+ diverse species, further enhancing its eco-friendly credentials.

    As Goa evolves into an investor’s paradise, One GOA stands as a testament to luxury living, offering a seamless blend of vibrant nightlife, gastronomic delights, entertainment, recreation, and serene waterfront experiences, all within a single captivating destination.

    The House of Abhinandan Lodha CEO Samujjwal Ghosh states, “Our commitment to redefining the real estate landscape is evident in every facet of One GOA. From the magnificent clubhouse amidst lush greenery to the internationally acclaimed discotheque and tantalizing multi-cuisine restaurant, every aspect has been meticulously crafted to offer an unparalleled experience.

    Furthermore, with upcoming infrastructural developments, the region is poised for exponential growth, with MOPA airport geared to fulfil 3.3 cr passengers travelling inbound annually. A great situation for Goa – with a projected GDP of Rs 1.08 lac crores by 2025.

    The House of Abhinandan Lodha’s mission to offer land in the most strategic locations and offer its patrons a richer life underscores the organisation’s commitment to catalysing growth and prosperity. This large luxury development in Goa redefines luxury consumption. With a diverse portfolio of investment opportunities across strategic locations in India, this is a journey towards redefining luxury living and investment.”

     

  • Luminous Power Technologies hosts meet and greet with Rajasthan Royals in Delhi

    Luminous Power Technologies hosts meet and greet with Rajasthan Royals in Delhi

    Mumbai: India’s leading energy solutions brand and the title sponsor of Rajasthan Royals for IPL 2024, Luminous Power Technologies, today hosted an exclusive “Meet and Greet” event with the players of Rajasthan Royals in Delhi.

    As the title sponsor of the Rajasthan Royals for the ongoing season, Luminous is excited to bring fans closer to their cricket heroes. The meet and greet event offered cricket fans and enthusiasts a once-in-a-lifetime opportunity to interact with their favourite players.

    The event was attended by the leadership team of Luminous India CEO and MD Preeti Bajaj, chief strategy, transformation, and marketing officer Neelima Burra, senior VP – energy solutions Amit Shukla, and leading players of Rajasthan Royals including ace batsman Yashasvi Jaiswal, Rovman Powell & one of the most prolific bowler R Ashwin. Several channel partners and distributors attended this exclusive “Meet & Greet” event. The players presented their signed miniature bats to the Luminous team.

    Luminous Power Technologies CEO and MD Preeti Bajaj said, “Luminous has consistently been driven by the values of high performance and reliability while striving to be a catalyst in the energy ecosystem. The partnership with Rajasthan Royals is most special for Luminous as the association has only grown stronger in recent years. The collaboration between the two brands is strong due to the shared values, as we together are set on the path of championing sustainability through our collaborative social initiatives. The partnership with Rajasthan Royals has helped us achieve greater brand visibility amongst the RR Fans who are spread all over India. We are extremely delighted with the way the team is performing and look forward to seeing this association grow further with every season.”

    Luminous Power Technologies chief strategy, transformation, and marketing officer Neelima Burra said, “Luminous has closely been associated with the nation’s most loved sport of cricket through strategic brand partnerships. Our alliance with Rajasthan Royals gives us an opportunity to build a stronger brand recall amongst our target audience. The Rajasthan Royal’s team presence has instilled sporting spirit and boosted the morale of the Luminous team and channel partners alike. The partnership with RR highlights our efforts towards illuminating lives with innovative energy solutions, and the team’s support strengthens our endeavours to bring about a transformation in society.”

    Luminous and Rajasthan Royals have taken their brand collaboration a step further, as Luminous complemented Rajasthan Royals’ commitment to solar power 156 homes for ‘26 sixes’ hit during the team’s #PinkPromise match against the Royal Challengers Bengaluru on Saturday, 6 April. The Royals, through its social equity arm, Royal Rajasthan Foundation have undertaken a women-led transformative endeavour aimed at bringing solar power to communities in need, and the franchise’s title sponsor, Luminous Power Technologies, is supporting the initiative, which is being led by rural women, who have trained to become solar engineers and are promoting the usage of solar energy in their community.

  • Divaaglam’s inception and decades-long brand associations

    Divaaglam’s inception and decades-long brand associations

    Mumbai: In the realm of entrepreneurship, stories of passion often emerge as guiding lights for aspiring business owners. For us, the journey into the e-commerce realm with Divaaglam stands as a testament to this. The journey showcases how determination and collaboration can turn dreams into reality even during challenging times.  

    Our entrepreneurial spirit was sparked long before the inception of Divaaglam. With my keen interest in e-commerce and Riena’s deep passion for the beauty industry, we found a purpose during COVID-19. It was in these uncertain times that we seized the opportunity to blend our passions and expertise, giving birth to Divaaglam.  

    However, navigating the competitive landscape of e-commerce was not easy. We and our team understood that success in this arena demanded attention to detail and a commitment to customer satisfaction. Despite facing formidable giants in the market, we faced every challenge and overcame it with grace.  

    My own journey in the beauty industry, spanning over two decades, provided invaluable insights and connections. From humble beginnings dealing in perfumes to establishing enduring relationships with renowned brands like Jaguar, Bulgari, and L’Oréal, my expertise turned into the cornerstone of Divaaglam’s success. Through us, people could access some of the best brands in the world online, without being cheated. Rather they got access to some of the best deals possible.  

    In the beauty industry, distinct categories like skincare, color cosmetics, hair care, and perfumes each hold a unique appeal. Perfumes, with their universal allure and gifting potential, comprise 60 per cent of sales, embodying both value and sentiment. Color cosmetics also witness a rapid turnover. Hair care is influenced by salon endorsements. So, building rapport within the industry fosters, and maintaining trust is the key to survive in the industry.  An understanding of industry dynamics also unlocks abundant prospects for growth.  

    Brands like Jaguar, Bvlgari, Chopard, Guess, Mercedes and Armaf already command a loyal customer base and thus, they generate substantial business. Partnering with them ensures credibility and attracts customers organically. This strategic approach worked magically for Divaaglam. The margin may be

    lower, but the consistent demand of well-known brands has guaranteed steady sales in this flourishing e-commerce segment.  

    One of the pivotal shifts witnessed in the industry was the rising popularity of foreign brands. Previously it was not the same. However, after the strategic marketing efforts targeting dermatologists and healthcare professionals, the scenario changed in India. Divaaglam played a pivotal role in this transformation. After Divaaglam’s widespread adoption of brands like L’Oréal, and others, the Indian beauty market started accepting foreign products.

    Divaaglam’s motto was to spread education on beauty. Their personalized service made them unique, in the market. Divaaglam’s beauty advisors were tasked with not only selling products but also educating consumers about skincare regimens tailored to their individual needs. This approach revolutionized the way consumers made purchasing decisions in the skincare industry.

    At Divaaglam, we acknowledge the indispensable role played by customers, supporters, and suppliers. Their unwavering support and trust fueled Divaaglam’s growth over the years.

    The beauty industry landscape has evolved from overseas travel for purchases, to the convenience of local malls and stores like Sephora and Nykaa. Divaaglam is now entering the fray, offering competitive pricing.  Divaaglam’s arrival in stores will make beauty more accessible to consumers.  

    In this ever-evolving industry where change is the only constant, Divaaglam continues to innovate and adapt, paving the way for a brighter, more beautiful future in the world of e-commerce.

    The article has been authored by Divaaglam co-founder & MD Sudhir Masand.