ITV

Category: MAM

  • Full throttle thrills at JK Tyre Round 2 in Coimbatore

    Full throttle thrills at JK Tyre Round 2 in Coimbatore

    MUMBAI: Engines sang, tyres squealed and the clouds conspired to make Round 2 of the JK Tyre Racing Season 2025 at Kari Motor Speedway an intoxicating cocktail of speed, suspense and sheer stamina. On the outskirts of Coimbatore, India’s motorsport faithful were treated to a weekend where lap times fell, tempers rose and the next generation of racers announced themselves with panache.

    The newest kid on the grid, the JK Tyre Levitas Cup, lived up to its billing. For local favourite Jai Prashanth Venkat, Sunday was a coming-of-age as he steered his Maruti Ignis with poise to clock 14:38.490 over 10 laps, edging past guest driver and seasoned campaigner Mira Erda by a whisker. His best lap of 1:26.100 capped a weekend that began cautiously on Saturday but ended with a flourish. Mira, with 15 years in the sport, remained the constant thorn in the side of the men, finishing on the podium in all four races and clocking 15:04.056 in Race 2 and a close 14:38.750 in the finale. For the rookies, 10th-standard student Nihal Singh was the revelation, winning Saturday’s opener in 15:28.013 with raw pace before mechanical gremlins denied him a Sunday repeat. Balaji Raju, Ashwin Pugalagiri and Dipayan Dutta each had their moments, posting times like 15:32.923, 15:14.501 and 15:11.024 to underline the depth of young talent. The Levitas Cup, run as a single-make series, proved a sturdy launchpad for rookies while offering professionals a stern workout under rain and wind.

    If the cars delivered drama, the bikes supplied theatre. The Royal Enfield Continental GT Cup turned into a heavyweight slugfest as regulars Anish D Shetty and Navaneeth Kumar traded blows on the stopwatch. Anish drew first blood with a 13:21.374 in Race 1 and improved to 13:10.550 in Race 2, but the climax came in the third race when Navaneeth snatched victory by a scarcely believable 0.002 seconds, his 13:21.934 just ahead of Anish’s 13:21.936. Both riders clocked best laps under 1:17, showing the Continental GT’s ability to hustle despite its heft. Among the amateurs, the “Street to Circuit” ethos paid dividends as Bryan Nicholas, Kabir Sahoch and Assam’s Johring Warisa made their presence felt. Warisa’s steady climb culminated in a 13:30.058 win in Race 3, proof that scouting raw street talent into circuit racing can bear fruit.

    The JK Tyre Novice Cup kept the buzz alive, pitting fledglings against each other in three tight races. Msport’s Bhuvan Bonu dominated the weekend, winning Race 1 in 16:06.951 and Race 3 in 16:26.624, but not before Abhijit Vadavalli of Momentum Motorsports muscled his way to a Race 2 victory with a commanding 14:23.860. Bonu was never far behind, chasing home in 14:25.946, while DTS Racing’s Lokithlingeash Ravi consistently hovered near the sharp end, clocking 14:27.820 and 16:27.943 to bag podiums. Vinith Kumar M and Avi Malavalli also kept the field honest, ensuring that every chequered flag was earned, not gifted.

    For JK Tyre, the weekend was more than just a collection of winners and losers; it was a reaffirmation of its three-decade-long crusade to democratise Indian motorsport. The Levitas Cup showed that grassroots talent can flourish when given the right machine and platform, the Continental GT Cup reminded fans that bikes can thrill as much as cars, and the Novice Cup underlined that the pipeline of future stars is brimming. Rain, wind and close calls could not dampen the spirit. Instead, they added edge to a round where victories were measured in milliseconds, rookies raced like veterans, and veterans proved why their fire still burns.

    By the time engines fell silent on Sunday evening, Kari Motor Speedway had done what it does best: transform promise into performance, rivals into legends and ordinary weekends into extraordinary tales of speed. If Round 2 was a glimpse of the future, the rest of the JK Tyre Racing Season promises to be a rollercoaster on wheels.

  • Shoppers dance to Mars tune with surprise flash mob

    Shoppers dance to Mars tune with surprise flash mob

    MUMBAI: Talk about a beauty spot! Mars Cosmetics took festive celebrations out of the makeup aisle and into the mall with a surprise flash mob that turned an ordinary Saturday into a showstopper.

    Dancers mingled with shoppers before breaking into a high-energy routine that had the crowd clapping, filming, and sharing the spectacle in seconds. The activation wasn’t just about performance, but about spreading joy and bringing people together, echoing Mars’ vision of beauty as an experience, not just a product.

    “This initiative was designed to celebrate the festive season while surprising customers with something beyond the ordinary,” said Mars Cosmetics business administrator Rishabh Sethia. “The overwhelming response has been truly rewarding, and we aim to bring similar engagements to other malls.”

    The flash mob quickly lit up social media, with videos of the spontaneous dance drawing views far beyond the mall floor. It showcased the power of authentic, emotion-driven marketing, leaving shoppers with more than just shopping bags, they carried home a story to tell.

    One of India’s fastest-growing homegrown beauty brands, Mars Cosmetics continues to redefine self-expression with innovation, affordability, and experiences that connect with the community in unexpected ways.
     

  • Engines roar as JK Tyre racing hits Coimbatore

    Engines roar as JK Tyre racing hits Coimbatore

    MUMBAI: Fasten your seatbelts Coimbatore is set for a fuel-charged fiesta. Round 2 of the JK Tyre racing season 2025 kicks off this weekend at the Kari motor speedway, promising fans an adrenaline-packed two days of speed, skill and showdowns. From September 27–28, the action will span the JK Tyre Novice Cup, the Royal Enfield Continental GT Cup and the much-anticipated debut of the single-make Levitas Cup.

    The Levitas Cup introduces identically tuned Maruti Suzuki Ignis race cars, pitting 14 rookies and gentlemen racers against each other on a level grid where sheer talent takes the wheel. Meanwhile, the GT Cup’s Pro-Am format will see champions and challengers battle it out on Royal Enfield GT-R650s, with Bengaluru’s Anish Shetty and Pondicherry’s Bryan Nicholas leading their respective tables after Round 1.

    In the Novice Cup, teenage sensation Bhuvan Bonu heads the pack, but close finishes from rivals mean the title chase is wide open.

    With new twists, debut races and nail-biting rivalries, JK Tyre Racing’s second round promises pure motorsport drama, streamed live for fans across Facebook and Youtube.

  • Inka rewrites the rulebook with witty insurance pitch

    Inka rewrites the rulebook with witty insurance pitch

    MUMBAI: Inbox meets Inka, and suddenly, insurance looks a lot less dull. Inka, the new-age insurance platform, has launched a cheeky campaign that turns a routine internal email into a public message with purpose. Designed as an email screenshot, the campaign pokes fun at the industry’s stiff image while boldly promising clarity, transparency and customer-first service.

    The playful ad reminds audiences that while “insurance is a serious business,” it doesn’t need to be confusing. With a free personalised insurance report and instant access via QR code, Inka makes the fine print feel more friendly than frightening.

    “At Inka, we believe insurance shouldn’t be intimidating. It should be clear, helpful and accessible,” said Inka Insurance founder Vaibhav Kathju “This campaign reflects our commitment to transparency and lifelong support for our customers.”

    By mixing wit with value, Inka is showing how financial services can be approachable without losing credibility. The brand’s digital-first approach and focus on long-term relationships are part of its bigger goal, to humanise insurance for a generation that expects both honesty and ease.

    In a world of jargon-heavy paperwork, Inka is betting on humour and heart, making insurance not just a safety net, but a conversation starter.

  • Rhea Kapoor shines at Pantaloons’ festive edit launch

    Rhea Kapoor shines at Pantaloons’ festive edit launch

    MUMBAI: Lights, camera, fashion! Rhea Kapoor just gave Mumbai a masterclass in festive style. Pantaloons, the fashion and lifestyle brand from Aditya Birla Fashion and Retail Ltd., unveiled its festive edit collection at the newly revamped R City mall store in Ghatkopar. The launch sparkled brighter with Hindi cinema style icon Rhea Kapoor curating statement-worthy looks and hosting an exclusive styling session for shoppers.

    Known for her bold and eclectic sensibilities, Rhea showed how Pantaloons’ versatile range could seamlessly move from chic workwear to ethnic finery and casual party-ready fits. “I’ve always believed style is about self-expression, and Pantaloons’ new identity celebrates that beautifully,” she said, encouraging guests to mix, match and experiment.

    The festive edit brings together jewel tones, luxe textures and playful silhouettes for every mood, from family gatherings to evening outings. The newly designed 30,000 square feet store itself has been reimagined as a fashion-first destination, with airy white interiors and over 20 brands on display, making style discovery both effortless and immersive.

    Pantaloons CEO Sangeeta Tanwani called the relaunch “a fresh, elevated shopping experience that reflects our fashion-first philosophy,” adding that Rhea Kapoor’s involvement was the perfect fit for inspiring shoppers.

    With 27 years of shaping India’s style journey, Pantaloons is marking a new chapter, one where festive fashion meets fresh retail experiences, and individuality takes centre stage.

  • Maddys 2025 crowns India’s best in creative brilliance

    Maddys 2025 crowns India’s best in creative brilliance

    MUMBAI: When creativity squared off against innovation, India’s ad world took centre stage. The 43rd edition of Maddys, presented by Dinamalar and powered by Peps, celebrated the finest in creative, media, digital, design and strategy excellence under the theme “AI vs AI – Awesome Ideas vs Awesome Ideas.”

    Held in Chennai, Maddys 2025 attracted a record 929 entries across 155 categories from over 106 agencies and clients spanning India and Nepal, making it one of the most competitive editions in its storied history. After a rigorous two-round judging process, 340 entries were shortlisted, culminating in 184 awards, including 4 Grand Prix, 31 Gold, 61 Silver and 76 Bronze.

    The gala also featured a high-profile panel discussion, “Awesome Ideas in the Age of AI”, with industry leaders sharing insights on blending human creativity with technological transformation.

    Key winners at Maddys 2025 spanned a diverse range of creative and strategic categories. In Creative Maddys, Mind Your Language! was named agency of the year, while Way 2 News took the client of the year title. In Digital Maddys, Advertout Ventures secured agency of the year and ITC Classmate was recognised as client of the year. 

    The Sight won agency of the year in Media Maddys, with Lingo India Private Limited as the client honouree. In Film & Audio Craft, Kadhai Films was named producer of the year. For Design & Print Craft, Be positive 24 Innovation Design was awarded agency of the year, with art directors Rakesh Gandla and Velu Radhakrishnan, and copywriter Abhishek D Shah receiving individual accolades. In the Regional Pride (Tamil) category, Mind Your Language! and Way 2 News once again took the top honours as agency and client, respectively.

    The two-stage evaluation system, overseen by 8 Jury Chairs and 27 industry experts, ensured transparency and fairness, awarding points that contributed to the coveted agency and client of the Year titles across categories.

    Advertising Club Madras president S. Balasubramanian said, “Maddys 2025 is about celebrating ideas, celebrating culture, and showcasing how awesome ideas meet awesome ideas. With entries from outside India, this year’s event hints at the global potential of Maddys.”

    The evening combined awards, entertainment, and networking, highlighting the evolving creativity landscape while reinforcing Maddys as a benchmark for excellence in India’s advertising and media sectors.

    From AI-inspired campaigns to timeless creative brilliance, Maddys 2025 reminded everyone that in the world of ideas, there are no boundaries, only imagination.

  • Cinema Halls to Smartphones: The Shift in Indian Entertainment Consumption

    Cinema Halls to Smartphones: The Shift in Indian Entertainment Consumption

    India has long been among the world’s biggest film markets in terms of ticket sales, number of films produced, and theatre infrastructure. Over the past decade, the rise of digital streaming, cheaper data, and changing consumer behavior has pushed for a rebalancing.

    According to a recent EY research, the Indian media and entertainment (M&E) industry increased by 3.3% in 2024 and was valued at approximately INR 2.5 trillion (US$29.4 billion).

    Within that, digital media is the largest segment, and contributed around 32% of total revenues. In contrast, traditional media, like TV, print, and radio, saw drops in both advertising and subscription income.

    The Legacy of Cinema Halls

    For so long, the cinema has been the centrepiece of Indian entertainment. Big festivals, major star vehicles, and regional cinema in language hubs built the live-theatre experience. It was in the 2000s and 2010s when multiplexes in large cities boomed. Single screens remained relevant in smaller towns, and cinema halls generated major portions of film revenues.

    However, it can’t be denied that experiencing entertainment at the cinema can be a bit pricey. The cost of theatre tickets, travel, and supplementary expenses (food, parking) slows attendance for many films. Some mid-budget or smaller regional films struggle to recoup costs via theatrical alone. The impact of COVID-19 also forced many delayed releases or direct-to-OTT experiments, which in turn raised questions about the sustainability of cinema as the only route.

    Rise of OTT and Mobile-First Viewing

    India’s OTT universe in 2025 stands at 601.2 million people who watched at least one streamed or online video in the past month. That accounts for about 41.1% of the population.  
    Of those, 148.2 million are active paid OTT subscriptions (including through telecom bundles and OTT aggregators).

    Connected TV usage has surged: the number of Connected TV users is now 129.2 million, up 87% year-on-year.  This shift shows streaming is no longer confined to phones only, as viewers want larger screens and living room experiences as well.

    Data costs have fallen, smartphones have become ubiquitous, and broadband penetration has improved in urban and rural areas alike. Streaming platforms like Netflix, Amazon Prime Video, Disney+ Hotstar (now JioHotstar), Zee5, SonyLIV, and many regional players have scaled voice, subtitle, language localisation, and pricing to reach broader audiences.

    Sports-related platforms or communities, both legal streaming and fan engagement spaces, show another angle of audience shift. For instance, users who follow cricket or other live sports not only stream matches on OTT platforms but also use various digital forums and social media platforms.

    10CRIC and other similar websites are some of those online spaces where fans get access to the latest odds, team stats, and more. That reflects the way entertainment and live content spill over into related digital spaces, though the core viewing remains on OTT and smart devices.

    Regional Content and Language Diversity

    Regional language content is a key driver in this transformation. Ormax Media reports show that in 2024, the number of streaming originals in India dropped by about 18% compared to the previous year, after peaking in 2023. Still among originals, fiction series dominate (around 70% of OTT originals), and Hindi remains the dominant language with 65%share.

    Other languages, such as Bengali, Telugu, and Tamil, have growing representation. Platforms focused on regional content (e.g., those devoted to one language) are just really seeing stronger engagement in their markets.

    Viewers increasingly prefer content in local languages, with dubbed or subtitled versions helping content move across state borders. Films originally released in theatres are seeing extended life on OTT in regional markets.

    Economics: Theatrical vs OTT

    Releasing a film in theatres is expensive. Studios spend on distribution, digital or print delivery, big marketing campaigns, and then share a large cut with theatre owners. If a film doesn’t get a strong opening weekend, it often struggles to recover those costs.

    An OTT release works differently. Platforms can cut down distribution expenses, reach audiences across cities and smaller towns at once, and earn through subscriptions or ads. This makes it a safer option for mid-budget or niche films that may not draw big crowds in cinemas.

    Subscription Video On Demand (SVOD) and Advertising Video On Demand (AVOD) are also coexisting. Many platforms give both options. There is also bundling through telecom providers. Some films release theatrically and land on OTT after a window. Some would have direct-to-OTT release strategies, especially for smaller budgets or niche content.

    Technology, Platforms, and Interactivity

    Better mobile networks (4G, growing 5G), cheaper data, improved video compression, and smart TVs all push streaming quality up. Platform features like offline downloads, profiles, parental controls, and multi-device sync help retain users.

    Interactivity now matters. Live trivia, polls during shows, social features built into streaming apps, and second-screen experiences. Streaming of sports or live events gets further amplified by chat, fan forums, commentary, and behind-the-scenes clips.

    Hybrid content consumption (combining cinema and streaming) is becoming standard. Consumers may watch big action or festival films in theatres, but a large part of their weekly content diet comes from OTT. As streaming grows, the role of theatres adjusts.

    What the Future Looks Like

    Growth projections are strong, and the FICCI-EY report estimates the M&E sector will grow 7.2% in 2025. So, that’s about INR 2.7 trillion at a CAGR of about 7% to reach around INR 3.1 trillion by 2027.

    OTT audience and adoption are also expected to increase, though growth rates might moderate. Connected TV adoption will likely continue its sharp rise.

    However, platforms will still need to combine technology investment, pricing innovation, content localisation, and strong marketing to retain audience loyalty. Those who will are the ones likely to remain relevant for a long time. 

    Disclaimer:This article has been published without the journalistic or editorial involvement of Indiantelevision.com. IndianTelevision.com Group, or any of its affiliated websites. IndianTelevision.com Group does not endorse, subscribe to, or take responsibility for the content, opinions, or views expressed herein.

    Readers are further advised that Online Casino, Betting, Cryptocurrency products, Financial Investments/Engagements, NFTs, and products or calls-to-action related to Health, Booking, Wellness, and Food are largely unregulated and carry significant risk. There may be no regulatory protections or avenues for recourse in the event of financial losses or health-related risks arising from engagement with such products or services.

    IndianTelevision.com Group expressly disclaims any responsibility or liability for the information, views, announcements, declarations, or affirmations presented in this article. By choosing to proceed, the reader acknowledges and agrees that they do so at their own discretion and risk, and expressly absolve indiantelevision.com (IndianTelevision.com Group) from any potential legal claims, liabilities, or actions.

    The content provided is solely for informational and awareness purposes.
     

  • The Benefits of Dewy Sunscreen for Dry, Dull Skin

    The Benefits of Dewy Sunscreen for Dry, Dull Skin

    If your skin often feels tight, rough, or dull, you know how frustrating dryness can be. Flakiness and a lack of natural glow are especially noticeable during stressful days or seasonal changes. While sunscreen is essential, many traditional formulas can feel heavy or even accentuate dryness. That’s why choosing the right sunscreen for dry skin is so important; it protects your skin while keeping it soft, hydrated, and radiant.

    A good routine doesn’t stop there. Starting with a Vitamin C face wash can gently cleanse your skin, brighten your complexion, and prepare it to get the most out of your sunscreen. Together, these two steps ensure your skin stays protected, nourished, and glowing every day.

    What Makes Dewy Sunscreen Different

    Unlike many typical sunscreens, which tend to have a chalky or matte finish, dewy sunscreens have a radiant and hydrating texture. They are intended to absorb, leaving your skin with a light, velvety feel. Many formulas also contain moisturising components, so you feel soft and nourished, protecting against the sun.

    The dewy finish allows your skin to look radiant in a natural, glowy way. If you want that fresh, healthy look, without the added highlight or makeup, this is a good way to go.

    Why Dewy Sunscreen is a Game-Changer for Dry Skin

    1. Extra Hydration for Tight, Dry Skin

    One primary difficulty with dry skin is maintaining hydration throughout the day. Dewy sunscreens typically contain humectants, such as Hyaluronic Acid or Glycerin, which help retain moisture while protecting your skin from UV damage.

    This makes an enormous difference. No tight or uncomfortable feeling after applying sunscreen; your skin remains soft, plump, and comfortable, even after long hours outdoors or indoors with the heat on.

    2. A Natural Glow, No Highlighter Needed

    If your skin appears dull or tired, a dewy sunscreen can enhance it just enough to brighten up your complexion. The light-reflecting ingredients in the sunscreen will have the effect of reflecting light off   
    your skin, leaving a soft, natural, and healthy glow.

    It simply feels like a soft filter in real life, your skin would look awake, fresh, and energised for the day! Plus, since it’s gentle, it will not emphasise dry patches the way some matte sunscreens do.

    3. Sun Protection Without the Weight

    Many traditional sunscreens can feel thick or greasy, making them unenjoyable to wear every day. Dewy sunscreens feel lightweight and breathable, making them easy to integrate into your morning routine. Additionally, we all know that if a product feels too heavy, it will be that much less likely to be used regularly. And ultimately, with a dewy sunscreen, you can continue to achieve the level of protection from premature ageing, pigmentation, and UV damage without the sticky feeling.

    4. Multitasking Made Simple

    The best part? Dewy sunscreens often double as moisturisers. That means they can replace an extra step in your morning routine, saving you time while still providing your skin with the hydration it   
    needs. Some even include soothing or anti-inflammatory ingredients, making them ideal for sensitive or stressed-out skin.  
    Basically, it’s one product doing the work of two or three, which is always a win when your mornings are hectic.

    5. Suitable for Almost Every Skin Type

    While dry skin benefits the most, dewy sunscreens are versatile. Mature, sensitive, or combination skin can also enjoy their lightweight hydration and natural glow. They work as a great base for makeup, too, giving your foundation or BB cream a smooth, radiant finish.

    Whether it’s a daily commute or a weekend outdoors, dewy sunscreen keeps your skin protected and looking fresh.

    How to Pick the Right Dewy Sunscreen

    Here’s what to keep in mind when shopping:

    ●  SPF: Go for SPF 30 or higher for daily use, and SPF 50+ if you’re spending extended time in the sun.

    ●  Ingredients: Look for hydrating and skin-friendly ingredients like Niacinamide, antioxidants, or Hyaluronic Acid.

    ●  Skin Type: Ensure the formula suits your skin; what works for dry skin may be too rich for oily skin.

    ●  Test First: Patch testing is always a good idea to ensure your skin reacts well.

    How to Apply Dewy Sunscreen for Best Results

    1.  Prep Your Skin: Begin with a clean, hydrated face to help the sunscreen absorb more effectively.

    2.  Use Enough Product: Apply about a nickel-sized amount to the face to ensure proper coverage.

    3.  Apply Gently: Massage in upward, circular motions to avoid tugging.

    4.  Layer Wisely: If you use serums or moisturisers, apply those first and let them absorb.

    5.  Even Coverage: Ensure dry areas receive a little extra for a consistent glow and hydration.

    6.  Reapply: Especially if you’re outside for long periods, every 2 hours for full protection.

    Conclusion

    Dewy sunscreen is ideal for those with dry, dull skin. It hydrates, protects, and brightens in one step, making your skincare routine simpler and more effective. With a lightweight, radiant finish, it’s a product you’ll truly enjoy wearing every day.

    For dry skin in particular, it’s a small change that can make a noticeable difference, softening tight patches, boosting glow, and helping your skin stay healthy, even in harsh weather. Protect, hydrate, and let your natural radiance shine through with dewy sunscreen.  
     

  • Beyond Type 1 expands to India to support children and youth with Type 1 diabetes

    Beyond Type 1 expands to India to support children and youth with Type 1 diabetes

    MUMBAI: In response to the urgent need for greater awareness and support for people living with type 1 diabetes, Beyond Type 1 has announced its expansion to India. The global nonprofit, co-founded by Nick Jonas, works to change what it means to live with diabetes by raising awareness, building supportive communities, providing life-saving resources, and amplifying voices too often unheard.

    India ranks second globally in type 1 diabetes cases (after the US) and has the highest number of children and teenagers living with T1D in the world. Yet awareness remains alarmingly low, too many diagnoses come late, stigma persists, and studies show youth with type 1 diabetes are twice as likely to experience depression or anxiety compared to their peers.

    Beyond Type 1, CEO, Deborah Dugan shared, “Beyond Type 1 was founded to challenge outdated narratives about diabetes and to show what it truly means to live beyond a diagnosis, but access to education, strong support systems, and good care are essential for both physical and mental health. As a part of our expansion to India, we are joining forces with local organizations who are building those systems every day, standing alongside a community that is already reshaping what it means to live with diabetes.”

    Local partners include Hriday, which will implement programs on the ground, and the NCD Alliance, providing global support. The partnership will prioritise awareness campaigns, early detection, school- and community-based education, and peer support: initiatives designed to meet people where they are and center the lived experiences of those most impacted.

    “We know real change happens when communities are at the heart of the solution,” said Hriday, executive director, Monika Arora.

    This expansion aligns with the recent UN political declaration on NCDs, which spotlighted the urgent need for collective action on both physical and mental health.

    NCD Alliance, CEO, Katie Dain added, “NCDs like type 1 diabetes have effects that reach further than physical health alone, and much more needs to be done to support the mental health of people living with NCDs. Beyond Type 1’s expansion into India brings much-needed attention and energy to this issue, and we welcome their commitment to working alongside local partners and communities in driving change.”

    As Beyond Type 1 marks its 10th anniversary, the organisation is proud to expand its work with partners in India to help break stigma, amplify voices, and drive progress toward a future where people don’t just manage diabetes, they thrive beyond their diagnosis, beyond barriers, and beyond expectations.

  • Piping up for good Seagram’s Travel Gear backs real change makers

    Piping up for good Seagram’s Travel Gear backs real change makers

    MUMBAI: Goodness, it seems, never goes out of style and now it comes with luggage tags. Seagram’s 100 Pipers Travel Gear, best known for championing causes bigger than commerce, has unveiled its latest campaign spotlighting real-life champions of change who live the brand’s philosophy of Be Remembered for Good.

    The new film features an eclectic cast of changemakers: actor and Climate Warrior Bhumi Pednekar, actor and philanthropist Kunal Kapoor, lake conservationist Anand Malligavad, and eco-conscious entrepreneur Taran Chhabra, co-founder of Neeman’s. Together, they lend star power and substance to a campaign that urges society to put purpose before vanity.

    The film captures their journeys from film sets and boardrooms to lakesides and sustainable workshops proving that small acts, when scaled, ripple into movements.

    Pednekar, a vocal advocate for climate awareness, has channelled her celebrity into supporting NGOs, funding climate-related podcasts and documentaries, and hosting sustainability events. “I believe in doing things not just for a good life but for the greater good of our world,” she said, describing her partnership with 100 Pipers as a natural extension of her Climate Warrior role.

    Ketto.com co-founder Kunal Kapoor who founded India’s largest crowdfunding platform framed his story through responsibility: “With great power comes great responsibility. I’ve championed a platform that ignites compassion, transforming small deeds into profound impacts.”

    Malligavad, once a techie and now India’s most recognised lake revivalist, has restored Bengaluru’s water bodies since 2017, inspiring similar efforts nationwide. “My commitment to lake revival is equalled by my passion to inspire others to join this vital cause,” he said.

    Meanwhile, Chhabra has reimagined footwear with Neeman’s, creating sustainable shoes that turn plastic into purposeful steps. “In my efforts to blend success with a cause, I have transformed plastic into steps towards a better world,” he remarked, echoing the brand’s ethos.

    Launched under the Be Remembered for Good banner, the campaign is more than a glossy commercial. It is a clarion call to action, urging consumers to celebrate those who create ripples of change and to pick up the baton themselves.

    By putting real changemakers centre stage, Seagram’s 100 Pipers Travel Gear has chosen to showcase that heroism doesn’t just belong to fictional characters, it thrives in citizens who fight for clean water, climate justice, sustainable fashion, and compassion at scale.

    Because when it comes to leaving a legacy, this brand is reminding everyone: travel light, but carry goodness.