ITV

Category: MAM

  • Noise’s Luna Ring wins 2024 Red Dot Design Award

    Noise’s Luna Ring wins 2024 Red Dot Design Award

    Mumbai: Noise, a connected lifestyle tech brand, has been honoured with the prestigious Red Dot Award in the category of Product Design for its flagship wearable Luna Ring wearable device. This globally-renowned award recognizes Noise’s excellence in design quality and innovation.

    Launched last year as the segment’s first smart ring, the Luna Ring represents Noise’s dedication to design-driven innovation in wearable technology. Conceptualized and crafted in-house, this compact and comfortable device blends advanced health monitoring capabilities with a stylish, discreet form factor.

    The Luna Ring elegantly houses research-grade PPG, motion, and body temperature sensors within its durable titanium casing – a feat of miniaturization that marries cutting-edge biometrics with premium materials. Beyond its sleek aesthetics, this smart ring tracks over 70 biometric signals, providing valuable insights into sleep quality, activity levels, and overall well-being. The product’s design focuses on elevating both functionality and wearability for a seamless user experience.

    The Luna Ring represents the perfect symbiosis of Noise’s innovative spirit and design prowess. Packed with advanced sensors and intuitive user interfaces, it allows users to conveniently track their health, fitness, and daily metrics while making a bold statement with its sleek, minimalist aesthetics.

    Established in 1955, the Red Dot is an internationally respected mark of excellence that has become a coveted seal for exceptional design works across product, communication, and concept categories. By securing this distinction in the Product Design segment, Noise has cemented its position among the global vanguards of design leadership. For 2024, an international jury meticulously evaluated thousands of product designs from companies across the globe before bestowing the ‘Red Dot’ distinction upon Noise’s Luna Ring – a seal reserved only for products featuring truly outstanding designs.

    “Design thinking has been the guiding force behind our product vision at Noise,” said Amit Khatri, co-founder at Noise. “We blend cutting-edge features according to user needs while packaging them in an exquisite design language. Being named a Red Dot winner for the Luna Ring validates our brand’s relentless commitment to this design philosophy. This prestigious award recognizes our ability to develop connected wearables that not only offer superior functionality but also elevate the user experience through an exceptional design crafted around their needs and preferences.

    As a Red Dot laureate for 2024, Noise’s Luna Ring will be featured in the Red Dot Design Yearbook, online exhibitions, and museums. The company is also invited to celebrate this milestone at the Red Dot Award Ceremony and Designers’ Night in June 2024.

  • Hungama’s Heftyverse and Bhamla Foundation launch Ecotainment initiative

    Hungama’s Heftyverse and Bhamla Foundation launch Ecotainment initiative

    Mumbai: Heftyverse, an innovative Metaverse initiative by Hungama Digital Media, joins hands with Bhamla Foundation to introduce Ecotainment, a groundbreaking sustainability initiative within the Heftyverse universe. This collaboration marks a significant step towards merging entertainment with environmental conservation, reinforcing our commitment to creating a greener, more sustainable future.

    The ‘Ecotainment’ initiative is a pioneering project by Hungama within the Heftyverse platform, where users can participate in environmental conservation efforts while enjoying immersive entertainment experiences. The initiative revolves around the concept of “Digital Trees,” wherein real trees are planted for users who purchase tickets for events presented by or partnered with Hungama. Each real-world tree sprouts a digital twin within the Heftyverse, allowing users to adopt, nurture, and interact with their virtual saplings in a vibrant digital ecosystem.

    Expressing his excitement about the pioneering initiative, Hungama Digital Media Founder and MD Neeraj Roy said, “At Hungama, we believe in the power of entertainment to inspire positive change. With Ecotainment, we’re taking this belief to the next level by seamlessly integrating environmental sustainability into our platform. It’s not just about entertaining our users; it’s about empowering them to make a tangible difference in the world. Teaming up with Bhamla Foundation for this pioneering initiative marks a significant milestone for Heftyverse and Hungama Digital Entertainment.”

    Bhamla Foundation founder Asif Bhamla said, “We are delighted to join hands with Hungama’s Heftyverse for the Ecotainment initiative. By combining entertainment with environmental consciousness, we can reach and engage millions of people in the fight against climate change. Together, we can make a real impact and create a healthier planet for future generations.”

    With the launch of Ecotainment, Hungama’s Heftyverse aims to inspire millions of users to become active participants in environmental conservation. For more information about Ecotainment and how to get involved, please visit Heftyverse.

  • NoiseMAAker encourages activity on Mother’s Day via NoiseFit app

    NoiseMAAker encourages activity on Mother’s Day via NoiseFit app

    Mumbai: This Mother’s Day, Noise, a smartwatch and connected lifestyle brand, surprised its users with a heartwarming and engaging campaign called “NoiseMAAker.” Centred around the theme of maternal love and support, the campaign took a delightful twist by sending notifications in ‘mom’s tone’ making users feel like their mom had taken over the NoiseFit App’s push notification. These playful notifications, infused with motherly wits, concern and affection, nudged users to actively think towards adopting a healthier lifestyle.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Noise (@go_noise)

    With over 10 million active downloads, the NoiseFit App is a central hub for users, fostering a community that connects, inspires, and motivates them towards a healthier lifestyle. This Mother’s Day, Noise wanted to acknowledge the unwavering support and encouragement mothers provide, highlighting their role as our biggest cheerleaders. As part of the campaign, NoiseMAAker took over push notifications on the app, infusing them with their unique blend of love, care, and a hint of wit. Over the weekend, users received notifications in a familiar, “mom-like” tone, reminding them to prioritise health and wellness with gentle nudges to eat, sleep, and stay active.

    The campaign unfolded across various channels, beginning with the app’s push notifications. Subsequently, the brand introduced a teaser notice hinting at a change in the notification tone and addressing its investigation into the matter. This was followed by engaging content on social media, including investigative posts and participation from the audience to guess the mysterious figure behind the altered notifications. This strategy garnered widespread attention, with users and celebrities like actor Taapsee Pannu adding an extra layer of excitement by joining the fun and expressing curiosity about the changes in the notifications.

    The reveal video showcased the heartwarming reason behind the modified notifications and unveiled the identity of the mystery NoiseMAAker – none other than ‘Maa’ herself. The campaign culminated in a touching Mother’s Day wish, reminding users to “Listen to Mom” – a sweet nod to appreciating a mother’s love and guidance.

    The campaign’s success was evident in the enthusiastic response from the NoiseFit App community. Users actively interacted with the personalised notifications, sharing their experiences on Instagram. The campaign generated a 40 per cent increase in user engagement on the NoiseFit App during the Mother’s Day weekend. Additionally, social media impressions saw a 100 per cent spike during the campaign period.

  • Manforce Condoms unveils #CondomNahiManforceBolo campaign

    Manforce Condoms unveils #CondomNahiManforceBolo campaign

    Mumbai: Manforce Condoms, India’s No. 1 Condom Brand, from the house of Mankind Pharma, has unveiled its latest digital campaign, #CondomNahiManforceBolo.

    The campaign aims to capture the space of online search around the word ‘condom’ by replacing it with ‘Manforce’. The brand has launched a year-long campaign to establish the prominence of Manforce Condoms as the top-of-mind choice for consumers whenever they consider purchasing condoms.

    To kick-start the campaign, the brand has collaborated with multi-talented actor and content creator Dolly Singh. The video depicts Dolly Singh in the middle of a shoot where she mentions ‘condom.’ On hearing Dolly say condom, the director shows concern, following which the entire crew team says #CondomNahiManforceBolo as it is India’s No. 1 condom brand.

    Since the campaign is year-long, the brand has planned to stick to the quirky tonality and amplify the campaign through multiple influencers, UGC and social media posts. The campaign focus will revolve around different media platforms to drive buzz and engagement around the campaign.

    Speaking on the campaign, Mankind Pharma associate vice president, of sales and marketing head  Joy Chatterjee, said, “Our idea behind the #CondomNahiManforceBolo campaign is to make sure everyone knows that Manforce Condoms is the No. 1 choice in India. By encouraging everyone to say ‘Manforce’ when they talk about condoms, the brand aspires to underscore the trust and credibility it has created in the industry over the years. For further strengthening the campaign, we have also roped in various influencers and leveraged e-comm, quick comm, and product placement for this campaign in a continuous manner.”

    Elaborating on the same,  Grapes co-founder and CEO Shradha Agarwal said, “The campaign resonates with our objective to instate the supremacy of Manforce Condoms in the segment. Having come a long way in establishing its position in the market, in tandem with the brand, we work towards the unified goal of familiarising Manforce Condoms as a name synonymous to condoms among the audience.”

     

     

     

     

  • JUICE Cosmetics unveils ‘Wish A Color, We Deliver’ Nail Polish contest

    JUICE Cosmetics unveils ‘Wish A Color, We Deliver’ Nail Polish contest

    Mumbai: JUICE Cosmetics, the brand with the most innovation in the beauty and cosmetic landscape, is thrilled to announce its latest contest ‘Wish A Color, We Deliver’ Contest in celebration of a decade of manufacturing. This exciting initiative marks their commitment to delivering top-quality beauty products. JUICE Cosmetics has embraced a self-test with the challenge, pledging to seamlessly deliver the desired colour of nail polish.

    JUICE Cosmetics project lead Amrit Kamra said “As we celebrate our remarkable decade-long journey, our strong national presence spanning 510 cities and towns in India, coupled with our integrated research, manufacturing, and distribution facility demonstrates our competence in crafting any colour of nail polish that our consumers desire.”

    https://juice-cosmetics.vercel.app/

    The concept behind the contest is simple. Participants are encouraged to unleash their creativity by submitting entries or photos of the most random things, challenging JUICE Cosmetics to create a nail polish shade inspired by their selection. To participate, users can simply scan a QR code or visit the contest page on the website. Upon scanning the QR code, users are directed straight to the submission process, where they can easily upload their photo, to complete their entry.

    Every 15 days, 10 lucky winners will be randomly selected to receive exclusive JUICE hampers containing their custom-created nail polish shade. Additionally, one lucky MEGA winner will be crowned the FACE OF THE BRAND 2024. They will be featured in JUICE Cosmetics’ promotional campaigns and invited to their events. Stay tuned for the announcement of the winners, set to be revealed on their Instagram and Website.

    JUICE Cosmetics is dedicated to empowering women through the creation of elegant makeup that amplifies natural beauty. Their products are crafted with high-quality, multitasking natural ingredients to accentuate your features. With a distribution network spanning 21 states and over 30,000 retail outlets across India, plus a strong online presence, JUICE Cosmetics is committed to serving customers nationwide.

  • Beyond Mother’s Day: Showcasing gratitude and celebrating mom every day

    Beyond Mother’s Day: Showcasing gratitude and celebrating mom every day

    Mumbai: Even though Mother’s Day has passed, it’s never too late to appreciate the mothers in our lives. During our daily struggles, we often forget to acknowledge the relentless efforts mothers put in – efforts that have shaped us into who we are today. Take the opportunity to spend quality time with your mom and treat her to curated care and experiences she truly deserves, making this not just Mother’s Day but every day memorable for her.

    1. Celebrate Day in style with timeless Nikon

    To capture picture-perfect memories, look no further than the Nikon Z f paired with its kit lens, the NIKKOR Z 28mm f/2.8 (SE) – one of the smallest and lightest Z primes, yet robust in performance. With its stylish classic design, this camera-lens duo effortlessly enhances all your moments, adding an extra touch of flair to your photography & videography experience.

    For serious hobbyists aiming for top-tier performance, we enthusiastically endorse the NIKKOR Z 14-24mm f/2.8 S lens. Recognized as the world’s shortest and lightest f/2.8 ultra-wide zoom*, its exceptional sharpness and clarity span effortlessly from the centre to the far edges of the expansive frame. Equipped with near-silent autofocusing and a powered aperture mechanism, it excels in capturing immersive video shots, guaranteeing to draw viewers into the scene.

    2. Treat of crafted experiences, gourmet delights and indulgence at ITC Maurya, A Luxury Collection Hotel, New Delhi

    Savour a lavish brunch at The Pavilion with an array of delectable dishes from traditional Indian delicacies to international delights. Explore the renowned signature restaurant, Ottimo at West View for a taste of authentic Italian cuisine amidst elegant surroundings, where the flavours of Italy come alive in every bite. Following a delectable meal, pamper your mother with a rejuvenating spa experience at Kaya Kalp, a serene sanctuary to unwind and relax. To suit her whims and fancy, why not extend the celebration with a luxurious staycation? Let her revel amidst the luxurious charm of ITC Maurya and let her continue cherishing precious moments.

    3. The Gift of Health and vitality

    Show your mother how much you care about her well-being by giving her the best gift – the gift of good health. From immunity-boosting vitamins and minerals to mood-enhancing supplements and probiotics for gut health, give her Vestige Prime Concentrated Mineral Drops (CMD), a product that would support her overall health and vitality. A natural sea mineral supplement extracted from The Great Salt Lake of Utah, CMD contains the full spectrum of the minerals required by the human body.

    4. Plan an ‘Urban Retreat with Staycation Treat For Mothers at ITC Maratha’

    Treat your mum to a rejuvenating staycation at this landmark five-star luxury hotel, where spacious rooms and suites offer a decadent respite. Let the rejuvenating environs of Kaya Kalp Spa or Open Sky Bohemian swimming pool be the plus reasons to opt for that headspace. Or just simply make this a culinary trip by raving your appetite to explore amongst famed 8 award-winning restaurants like Peshwari, Dumpukht, Avartana & Yi Jing.  

    5. Hair Care Regimen

    Gift your mother a complete professional hair care treatment kit. The Assure hair care regimen is a perfect gift for getting expert hair treatment in the comfort of one’s home. The Assure Anti-Hairfall Bounce Restore Shampoo, Assure Keratin Smoothening Shampoo, Assure Damage Protection Leave-On Hair Serum, Assure Intensive Care Rinse Off Conditioner and Assure Hair Oil, with all-natural ingredients, combine to nourish and help provide professional hair care at home.

  • The Good Glamm Group & Blinkit partner to bring Karan Johar’s MyGlamm POUT

    The Good Glamm Group & Blinkit partner to bring Karan Johar’s MyGlamm POUT

    Mumbai: South Asia’s leading beauty and personal care conglomerate, Good Glamm Group, and the pioneering force behind MyGlamm POUT by Karan Johar, announces its partnership with Blinkit, the foremost hyperlocal delivery platform, to offer lightning-fast 10-minute delivery to customers across the country.

    MyGlamm POUT by Karan Johar has been setting new benchmarks in the beauty industry with its premium quality and trendsetting products. From rich lipsticks to vibrant lip glosses, each product is meticulously crafted to empower individuals to express their unique style with confidence. Now, with Blinkit’s cutting-edge delivery network, customers can experience the luxury of MyGlamm POUT like never before. With this collaboration, customers can now receive their favorite MyGlamm POUT products, curated by Bollywood icon and Producer, Karan Johar, in just 10 minutes delivered to their doorstep, providing unparalleled convenience and luxury.

    Blinkit category & head Anish Shrivastava stated, “Blinkit is focused on making strides in expanding the assortment available to customers on quick-commerce. Partnering with MyGlamm POUT is yet another demonstration of our commitment towards ensuring customers get everything delivered in 10 minutes. Listing such luxury, celebrity-led makeup products is bound to bring unparalleled convenience & experience to customers”

    Good Glamm Group, group brand director Ketan Bhatia stated, “At MyGlamm, we are always striving to enhance customer experience. We are excited to join forces with Blinkit to revolutionize beauty delivery. In today’s fast-paced world, convenience is key, and with Blinkit’s lightning-fast delivery, we’re bringing luxury beauty directly to our customers’ doorsteps in just 10 minutes. Partnering with Blinkit allows us to deliver not just products, but an unforgettable experience, straight to our customers’ doors in record time.”

    Good Glamm Group and Blinkit are committed to delivering moments of joy and self-expression to beauty enthusiasts across the country. With MyGlamm POUT’s exquisite range of products, including lipsticks, lip liners, and lip glosses, now available for delivery in just 10 minutes, customers can indulge in luxury beauty like never before.

  • DBS Bank India announced as the exclusive banking partner for “Srikanth”

    DBS Bank India announced as the exclusive banking partner for “Srikanth”

    Mumbai: Marking a significant milestone in its brand journey, DBS Bank India was announced as the exclusive banking partner for “Srikanth,” a biopic that chronicles the extraordinary story of Srikanth Bolla, a visually impaired Indian industrialist.

    The film, starring Rajkummar Rao, Jyothika, Alaya F, Sharad Kelkar, sheds light on Bolla’s determination and resilience as he overcame challenges to establish Bollant Industries, an eco-friendly company that empowers the differently abled.

    Bolla, despite facing hurdles, tenaciously pursued his education, emerging as the first international visually impaired student in MIT. In 2011, he co-founded the Samanvai Center for Children with Multiple Disabilities, showcasing his dedication to inclusive education. The following year, in 2012, he established Bollant Industries. By 2016, he had extended his impact as the director of the Surge Impact Foundation.

    DBS Bank India will leverage this partnership through strategic in-film branding, co-branded videos, and social media contests. The bank will extend the reach of this collaboration through branding across its branches and offices, fostering a deeper connection with employees and customers alike. Select customers from the bank participated in a meet-and-greet session with the lead actor. Srikanth Bolla is also scheduled to speak at the upcoming Mumbai chapter of DBS BusinessClass, foundED, a forum that celebrates modern-day founders and innovators while fostering entrepreneurship.

    Commenting on the association, DBS Bank India MD and head – group strategic marketing & communications, Shoma Narayanan said, “DBS Bank India is honoured to be associated with “Srikanth” and to share this remarkable story with our customers and the wider community. It is inspiring to witness the journey of Bollant Industries, an enterprise dedicated to fostering both economic growth and societal good, unfold on the big screen. The film is a powerful reminder to trust our abilities, overcome challenges, and pursue our dreams, and we are confident that it will leave a lasting impact.”

    A spokesperson from T-Series Films said, “We are happy to associate with DBS Bank India on this very special movie, “Srikanth”, that promotes inclusivity for all.”

    DBS Foundation (DBSF) catalyses the growth of purpose-driven businesses that leverage innovation to make a positive impact. Earlier this year, DBSF awarded grants to six sustainability-focused enterprises featured on Shark Tank India Season 3. Among these, Trestle Labs, a previous recipient of the DBSF Grant, secured additional funding. Through their product Kibo (Knowledge in a Box), the enterprise makes education and employment inclusive. It also helps overcome barriers such as language, literacy, and print disabilities like blindness, low vision, and dyslexia.

    Through strategic partnerships, DBS Bank India shares uplifting stories that resonate with its customers. With these associations, the bank aims to engage a broader audience and reinforce its brand promise of ‘Live more, Bank less’. More recently, DBS Bank India sponsored the documentary “Netaji Subhas Chandra Bose: A Singapore Saga” commissioned by the Tagore Society Singapore. The film captured Netaji Subhas Chandra Bose’s role in spearheading the Azad Hind movement from Singapore.

    As a different kind of bank, DBS continues to break boundaries its campaigns have been seen as category-defying in the industry. The bank introduced an industry-first online mini-series called “DBS Sparks,” which is inspired by true stories and follows a group of young bankers as they navigate their work and personal lives. It showcases how these bankers challenge the status quo, go above and beyond to solve their clients’ challenges, and genuinely make an impact in DBS’ quest to be the best bank for a better world.

  • Scoping review of traditional exercise in AI age

    Scoping review of traditional exercise in AI age

    Mumbai: The integration of traditional exercise practices with advancements in artificial intelligence presents both challenges and opportunities. The dawn of the artificial intelligence age has undeniably reshaped numerous aspects of human life. While our reliance on technology has brought forth undeniable benefits, concerns regarding a decline in physical activity levels are rising. AI technologies offer innovative ways to enhance fitness routines, and traditional forms of exercise remain foundational for physical well-being.

    The proliferation of AI-driven fitness apps, wearable devices, and virtual trainers has revolutionized the way individuals engage with exercise. These technologies offer personalized workout plans, real-time feedback, and data-driven insights, enticing users with promises of efficiency and effectiveness.

    Values of traditional exercise

    Traditional exercise, encompassing activities like running, swimming, and weightlifting, remains a cornerstone of physical and mental well-being. Traditional sports have been an integral part of human culture for centuries. It demonstrably improves cardiovascular health, reduces the risk of chronic diseases like diabetes and obesity, and enhances cognitive function. There are beneficial effects for mental health as well as physical health when it comes to exercise. It improves sleep, and stress relief, improves mood, increases energy and stamina, reduces tiredness, and can increase mental alertness.

    AI as a role of potential enabler

    Personalised training: AI-powered applications can analyze individual fitness data, movement patterns, and goals to create customized workout plans.

    Virtual coaching and feedback: AI-powered virtual coaches can provide real-time feedback on form and technique, similar to a personal trainer, but at a lower cost and with greater accessibility.

    Gamification and motivation: AI can integrate gamification elements into exercise routines, using rewards, badges, and leaderboards to increase motivation and adherence.

    Wearable tech integration: Advancements in wearable technology, coupled with AI, can provide deeper insights into exercise performance.

    Data privacy concerns: The use of AI in exercise requires careful data collection and management practices. Users should be informed about how their data is used and have control over its dissemination.

    Challenges and opportunities

    Overdependence on technology: Overreliance on AI-driven exercise programs could lead to a decline in intrinsic motivation and a disconnect from the natural joy of movement.

    Accessibility and equity: Not everyone has access to sophisticated AI-powered equipment or high-speed internet required for some applications.

    Data privacy concerns: The use of AI in exercise requires careful data collection and management practices.

    AI-enhanced exercise solutions provide convenience and customization, they also raise concerns regarding privacy, data security, and overreliance on technology. The accessibility of AI-powered fitness tools may exacerbate existing health disparities, as not everyone has equal access to such resources. Virtual reality platforms can simulate outdoor environments for activities like running or cycling, enhancing the immersive experience of traditional exercise.

    Future research

    The effectiveness of AI in promoting long-term adherence, managing chronic conditions, and improving mental health. Even in the AI age, traditional exercise remains fundamental for physical and mental well-being.

    The coexistence of traditional exercise and AI in the realm of fitness presents a dynamic landscape filled with both challenges and opportunities. While AI technologies offer innovative solutions for optimizing workouts, traditional exercise forms remain essential for promoting physical, mental, and emotional well-being. By utilizing AI’s potential as a tool for personalization, feedback, and motivation, we can usher in a future where exercise is more engaging, accessible, and effective for all.

    The article has been authored by Gravolite director Paras Maheshwari.

  • Khyaal and CaratLane partner to introduce Innovative Digital Gold Investment for seniors

    Khyaal and CaratLane partner to introduce Innovative Digital Gold Investment for seniors

    Mumbai: Khyaal, India’s number one app for senior citizens announces a strategic partnership with CaratLane, to introduce Khyaal Digi-Gold—a secure, hassle-free digital gold investment solution tailored for seniors. Launching on the auspicious occasion of Akshaya Tritiya, this partnership is set to revolutionise the way senior citizens approach gold investment. It offers a secure, hassle-free digital alternative that addresses the traditional challenges associated with physical gold such as making charges, purity concerns, storage costs, and theft risks.

    As part of this partnership, Khyaal’s app will feature a dedicated section where users can effortlessly buy and sell gold by weight or its monetary value. Additionally, the app will provide access to real-time gold prices and a history of gold performance, enabling users to make informed investment decisions. This digital format allows for transactions to be made 24/7 directly from the Khyaal app, with the option to easily convert their digital gold holdings into Indian Rupees and transfer to their bank accounts. Seniors can also effortlessly convert their digital investments into physical jewellery, choosing from CaratLane’s extensive collection of over 8,000 unique designs available both online and at more than 270 retail outlets nationwide. This flexibility and the tangible benefits of Khyaal Digi-Gold make it a highly appealing choice for seniors who value both security and convenience. Moreover, this partnership comes with the CaratLane seal of trust, which guarantees the purity and security of the investment.

    Commenting on the partnership, Khyaal founder & CEO Hemanshu Jain said, “Gold has always been a trusted investment avenue for seniors and continues to be the preferred option. Our partnership with CaratLane furthers our ongoing commitment to enhance the lives of our seniors by offering greater access, security, and independence. The aim is to ensure that seniors can invest in gold through a simple and seamless platform that streamlines the gold investment process, making it accessible and hassle-free.”

    Expressing enthusiasm about the partnership, CaratLane chief executive officer Avnish Anand said, “The whole point of building the Digital gold business is to provide a simpler cost-effective solution to consumers who buy and gift gold for future jewellery purchases. This strategic partnership with Khyaal is a crucial step in making that happen. We feel that we can combine our capabilities and provide a wonderful experience and great value to Khyaal’s customers.”

    Khyaal Digi-Gold offers a structured and transparent approach to buying 24-carat gold, ensuring compliance with all applicable laws and regulations. This method allows customers the flexibility to invest in gold in denominations as low as Rs 10. CaratLane, on behalf of Khyaal users, secures physical gold which is then stored in BVC’s high-security vaults, providing peace of mind for seniors by eliminating the logistical challenges of storing and securing physical gold.

    Khyaal was established to address the broad spectrum of challenges faced by seniors in modern times, including loneliness, digital literacy, susceptibility to online frauds, misinformation, and difficulty in accessing suitable assistance. Designed to empower seniors to reclaim control over their lives, the Khyaal app comprehensively tackles these issues. With a digital-first approach, it leverages technology to provide seamless access to essential services across India, enabling seniors to navigate their daily lives with greater independence and security. Since its launch in 2020, Khyaal has successfully engaged with over one million seniors and has raised a total of $5.4 million, significantly boosting its ability to serve India’s senior population.