ITV

Category: MAM

  • Agoda: More Europeans searching for travel to Asia this summer

    Agoda: More Europeans searching for travel to Asia this summer

    Mumbai: As Europe’s summer approaches, travel insights from digital travel platform Agoda reveal that Asia is a top choice for European globetrotters. Asia not only ranks as the most popular non-European region, but its popularity is increasing compared to last year, with Agoda noting 52 per cent more accommodation searches by Europeans for travel to Asia. Interestingly, Agoda noted 26 per cent more accommodation searches by Europeans for travel to India.

    According to Agoda’s data, the top destinations in Asia for European travelers are Thailand, Indonesia, and Japan respectively, followed by Malaysia and the Philippines. This reflects the wide appeal of Asian destinations to travelers with a variety of interests. Whether seeking the vibrant street life and historic sites in Bangkok or riding the rolling waves on the surf-friendly coasts of Bali, European tourists are looking to explore what Asia has on offer. The European markets with the most searches for travel to Asia are the United Kingdom, France, Germany, Spain, and the Netherlands.

    India ranks as the ninth most popular destination for Europeans. Accommodations in India are most searched for by travelers from the United Kingdom, followed by holiday-goers from Germany, Spain, France, and the Netherlands.

    Agoda senior country sirector India subcontinent, Sri Lanka, and Maldives Krishna Rathi shared, “The increase in searches compared to last year indicates Asia’s growing popularity as a holiday destination among Europeans. The effects of this trend are visible not only in Southeast Asia and Japan but also in India. It’s great to see more and more Europeans exploring these amazing destinations during their getaway periods.”

    Lonavala, New Delhi, and Chennai are the most searched locales in India by Europeans. These destinations offer a mix of leisure, adventure, and cultural experiences, appealing to travelers seeking to make the most of their long-distance summer holiday.

    Travelers continue to plan and prepare for their next adventure. Agoda is committed to helping them see the world for less with great value deals on over four million holiday properties worldwide, plus flights and activities.

  • PM Modi praises EaseMyTrip co-founder’s optimism on digital India

    PM Modi praises EaseMyTrip co-founder’s optimism on digital India

    Mumbai: PM Narendra Modi has applauded  EaseMyTrip co-founder Rikant Pittie for his insightful remarks on how digital India initiatives have fostered a thriving Indian startup ecosystem and are poised to accelerate the Viksit Bharat mission. Viksit Bharat 2047 represents the government’s vision to transform the county into a developed entity by its 100th independence in 2047.

     

     

    The PM emphasised that startups will play a pivotal role in building a ‘Developed India,’ and the government’s focus will remain on enhancing this ecosystem and providing startups with the platform to excel.

    EaseMyTrip co-founder Rikant Pittie said, “There were 450 registered startups in 2018. But today, there are more than 1 lakh startups. The startup ecosystem is growing rapidly. With the Digital India initiative of 2015, internet penetration has increased tremendously. In fact, the Bharat Net Scheme launched by the government has provided 2,50,000 villages with internet. I feel the future of the country is in the hands of technology. Minister of Skill Development and Entrepreneurship, Rajeev Chandrasekhar, also mentioned that India’s digital economy is growing at a rate of 2.8 times. As the digital economy grows, there will be a lot of changes that will come through. I am confident that India will be a developed country even before 2047.”

    EaseMyTrip’s positive outlook towards the initiatives of the Government of India aligns with the government’s efforts to bolster the Indian startup ecosystem at the grassroots level. This mutual support system not only fosters growth but also provides a platform for startups to thrive.

    Additional Information:

    On a recent development, EaseMyTrip was also amongst the few unicorns to have collaborated with Government-led Open Network for Digital Commerce (ONDC) to join its platform, by signing a Letter of Intent (LOI) in the ONDC Startup Mahotsav organised by the Department for Promotion of Industry and Internal Trade (DPIIT), ONDC and Startup India.

  • Organic Harvest onboarded as the official skincare partner for ‘Mr. & Mrs. Mahi’

    Organic Harvest onboarded as the official skincare partner for ‘Mr. & Mrs. Mahi’

    Mumbai: Organic beauty and personal care brand, Organic Harvest (part of the Good Glamm Group), comes on board as the official skincare partner for the highly anticipated Bollywood movie by Dharma Productions, “Mr. & Mrs. Mahi.”, starring actors Rajkumar Rao as Mahendra and Janhvi Kapoor as Mahima.

    Directed by Sharan Sharma, known for his directorial debut Gunjan Saxena: The Kargil Girl and produced by Dharma Productions, the film has already created a buzz among fans and cinephiles alike. In this partnership, Organic Harvest’s 100 per cent certified organic skincare products take center stage with the brand’s cult favourite products Organic Harvest sunscreen and facewash is protecting Mr. & Mrs. Mahi, from the harsh effects of UV rays, blue light, and environmental pollutants, both on and off screen.

    This unique partnership between Organic Harvest and “Mr. & Mrs. Mahi” goes beyond traditional advertising, beating the heat this summer. The collaboration aims to inspire audiences to experience Organic Harvest and its organic advantage that sets it apart in the skincare industry. Unlike regular chemical-based and so-called natural products, Organic Harvest’s range is 100 per cent certified organic and committed to enhancing the natural beauty, nurturing the skin without any harmful chemicals & toxins. Organic Harvest invites consumers to experience the true essence of organic wellness and let go of conventional products in favor of certified organic ones, delivering the safest and most effective skincare. As Mahima and Mahendra, characters from the film, embark on their journey of personal growth and empowerment, Organic Harvest’s presence underscores the importance of nurturing oneself from the inside out, reflecting the brand’s ethos of holistic well-being and self-love.

    Good Glamm Group,  group brand director Ketan Bhatia expressed his enthusiasm, stating, “Our collaboration with Dharma Productions’ ‘Mr. & Mrs. Mahi’ represents an exciting opportunity to merge the worlds of cinema and skincare, providing our commitment to promoting skincare solutions that are not only effective but truly safe, being 100 per cent certified organic. By eliminating harmful chemicals and embracing the purity of nature, we offer consumers a genuinely safe and beneficial alternative. The unmatched advantages of our organic formulations, reinforcing our mission to promote true wellness and natural beauty.”

    Dharma Productions CEO Apoorva Mehta shared, “We are excited to collaborate with Organic Harvest on ‘Mr. & Mrs. Mahi,’ as it allows us to integrate meaningful brand partnerships into the themes of our stories. Organic Harvest’s dedication to natural skincare perfectly complements the themes of self-discovery and authenticity portrayed in the film..”

    As part of this partnership, Organic Harvest spotlights four of its premium skincare products, that are 100 per cent American certified organic, paraben-free, silicon-free, sulphate-free, responsible, sustainable and essential for maintaining healthy, radiant skin, especially for those active lifestyles portrayed in the film. As the official skincare partner for “Mr. & Mrs. Mahi,” Organic Harvest’s premium embodies the superior benefits of organic ingredients that are kinder to the environment, gentler and more effective for the skin. By using naturally derived ingredients, these products help to maintain the skin’s natural balance, prevent irritation, and deliver long-lasting results. Organic Harvest’s commitment to purity ensures that every application contributes to overall well-being, making it the ideal choice for those who seek both beauty and health. Among the featured products are the all skin SPF 60 sunscreen, oily skin SPF 60 sunscreen, luxurious bathing bars and six-in-one brightening facewash, each designed to enhance and protect the skin’s natural beauty.

    Organic Harvest invites audiences to embark on a journey of self-care and discovery with “Mr. & Mrs. Mahi,” where the power of organic skincare meets the magic of cinema.

    Mr and Mrs Mahi releases in cinemas on 31 May 2024.

  • AET Displays announces participation in PALM Expo 2024

    AET Displays announces participation in PALM Expo 2024

    Mumbai: AET Displays, a renowned industry expert in fine-pitch LED displays, is pleased to announce its participation in the Palm Expo 2024. The event will be held at the Bombay Exhibition Centre (BEC) in Goregaon East, Mumbai, from May 30 to June 1, 2024. AET Displays will take centre stage at booth C41, with an expansive showcase spanning 108 square meters.

    At this year’s Palm Expo, AET Displays will showcase its latest Rental Series products and XR Application-based screens. These innovative products are designed to meet the high demands of the events and entertainment industry, providing unparalleled visual experiences. Attendees will have the premium opportunity to experience firsthand the cutting-edge technology and solutions that AET Displays offers.

    AET Global vice president Su Piow Ko and Prashant Srivastav, head of international marketing, will be present at the event for all three days to engage with visitors and discuss the latest trends and advancements in LED display technology. Mr. Su Piow Ko will also participate in a panel discussion titled “MicroLED – Future of Display?” alongside other industry veterans. This discussion will take place on May 30th from 12:30 PM to 2:00 PM at the event venue.

    Confirming their participation, Mr. Su Piow Ko, Vice President of AET Global, said, “We are excited to be part of Palm Expo 2024 and to showcase our latest innovations in LED display technology. This event provides an excellent platform to connect with industry professionals and demonstrate the capabilities of our products. We look forward to engaging with attendees and sharing insights on how our displays can transform spaces and captivate audiences, reinforcing AET Displays’ commitment to pushing the boundaries of visual excellence.”

    PALM Expo attracts over 25,000 professionals annually, offering a platform for the industry’s top brands to display and demonstrate their latest innovations. The event is known for its high level of professional engagement and influential attendees who drive business and professional futures.

    Since officially entering the Indian market on October 26, 2023, AET Displays has rapidly expanded its presence nationwide. With over 50 products available, more than 2000 installations across the country, and a network of over 80 partners and distributors, AET is committed to providing comprehensive coverage and support to its customers. The company also operates an assembly plant, three offices, three customer experience centres, and five service centres across India, ensuring extensive support for its loyal patrons.

  • Fastrack & Buffalo Soldiers team up to launch Vyb by Fastrack Watches

    Fastrack & Buffalo Soldiers team up to launch Vyb by Fastrack Watches

    Mumbai: Fastrack, India’s leading youth fashion brand, is back with something stunning for your wrists. Meet Vyb by Fastrack, a trendy collection of watches designed for women who are all about fashion, fun, and fabulous social occasions.

    In collaboration with the innovative minds at Buffalo Soldiers, a new-age advertising agency, Fastrack is set to launch this dazzling collection for those who thrive in social settings — be it a sunlit brunch, a beachside vacation, a romantic date, or amidst the pulsating energy of a music festival. Each timepiece is designed to be the ultimate accessory for every gathering, promising to keep the wearer in style and on time. These watches are not just accessories; they are your best companion for every bash, shindig, and gala!

    “We’ve always been about pushing the envelope when it comes to youth fashion, and Vyb by Fastrack is our latest glam slam. It’s bold, it’s fun, and it totally screams ‘party-ready’,” said Fastrack brand lead Abhineet Rawat. “We’re thrilled to pair up again with Buffalo Soldiers to bring this collection to life.”

    The partnership between Fastrack and Buffalo Soldiers marks a renewed collaboration following their successful ventures in 2023 – with the launch of Fastrack’s first-ever automatics collection, followed up by the #BeBoth campaign that celebrates the style of fashion paradoxes, where contradictory elements create striking looks.

    Buffalo Soldiers, lead – video & photography Prayash Padhi said: “Working on the ‘Vyb by Fastrack’ campaign was electrifying! Capturing the essence of each timepiece, reflecting the vivacious party spirit, and translating that into our visuals was a thrilling challenge. We believe these images will not just attract but resonate deeply with our young audience.”

    “During the photoshoot, we meticulously crafted each scene to highlight the unique features of the watches; special attention was paid to lighting and composition to ensure that each timepiece shone as the star of the show,” Padhi added.

    The campaign, rolling out across digital platforms and Fastrack stores, promises to be an eye-catching showcase of style and youth culture. It aims to connect with the fashion-forward, social butterflies looking for the perfect accessory that matches their energy and enthusiasm for life’s parties.

    “Our goal was to create a campaign that resonates with the youth, something that jumps out and says ‘Hey, let’s have some fun!’,” said Buffalo Soldiers co-founder & CEO Sumon K Chakrabarti. “Vyb by Fastrack is more than just a watch; it’s an accessory for every social mixer. And we’re proud to help make that statement loud and clear.”

    Whether you’re stepping out for a casual hangout or gearing up for a night on the town, Vyb by Fastrack is designed to complement every style and setting. These watches blend contemporary fashion with timeless elegance, ensuring that you’ll always be the life of the party.

  • Consumer sentiment up in May 2024: LSEG-Ipsos primary consumer sentiment index

    Consumer sentiment up in May 2024: LSEG-Ipsos primary consumer sentiment index

    Mumbai: The LSEG-Ipsos primary consumer sentiment index (PCSI) for India in May 2024 shows improvement in the overall sentiment, with the upside of +0.8 per cent points. Also, the survey shows that India continues to hold onto the highest national index score (67.8 per cent points) across all the 29 countries covered in the monthly survey.

    Consumer sentiment is measured across four sub-indices and the sentiment showed a mix bag of performance in May 2024 – the PCSI employment confidence (“Jobs”) sub-index, was seen to move up 1.9 per cent points; the PCSI current personal financial conditions (“Current Conditions”) sub-index however was down 0.6 per cent points; the PCSI investment climate (“Investment”) sub-index too was down 0.1 per cent points; and the PCSI economic expectations (“Expectations”) sub-index was up 1.7 per cent points.

    “India is the most buoyant market across all markets covered in the survey with a National Index score of 67.8 per cent points and we also see an upturn in consumer sentiment in May which augurs well for growth and attracting more FDI – as we see the sentiment for the economy and jobs is seeing a major boost. The Indian economy and been showing a lot of resilience and is largely defined by domestic consumption and though it has been on the radar of global companies for pumping in most investments, as India is a highly growth oriented market. Though with the General Elections in India some of the decisions maybe delayed, like in the case of Tesla, Elon Musk recently postponed his visit to India to the time once the Lok Sabha elections are done and dusted. Also with the new financial kicking in, hiring is back on grid and the job market is looking up. Though the sentiment around personal finances and for investments and savings continues to be somewhat depressed, which could impact consumption around discretionary spends and put a strain on daily spends of households,” said Ipsos India CEO Amit Adarkar.

    How does India stack up across 29 countries?

    Among the 29 countries, India (67.8) continues to hold the highest National Index score. India, Indonesia (63.2), and Mexico (61.0) are the only countries with a National Index score of 60 or higher.

    Nine other countries now show a national index above the 50-point mark: Singapore (58.0), Thailand (55.8), the U.S. (54.3), Sweden (54.1), Great Britain (52.8), the Netherlands (51.9), Brazil (51.7), Poland (50.3), and Australia (50.3).

    In contrast, just four countries show a National Index below the 40-point mark: South Korea (39.7), Chile (39.6), Japan (37.9), and Türkiye (33.8).

    Compared to 12 months ago, seven countries show a significant drop in consumer sentiment. Twelve countries show significant increases, most of all in Argentina (+11.0), Poland (+9.4), and India (+9.1).

  • Hyundai Motor drives sustainable clean logistics in U.S. with vision for a hydrogen society

    Hyundai Motor drives sustainable clean logistics in U.S. with vision for a hydrogen society

    Mumbai: Hyundai Motor Company (Hyundai Motor) today shared its hydrogen vision and introduced its U.S. clean logistics business powered by the company’s Class 8 XCIENT Fuel Cell electric truck at the Advanced Clean Transportation (ACT) Expo 2024.

    The company is exhibiting the XCIENT Fuel Cell truck and fuel cell system, along with digital exhibits, demonstrating the vehicle enhancement concept and its hydrogen value chain technologies, from 20–23 May at the Las Vegas Convention Center.

    Building a hydrogen society roadmap

    At Hyundai Motor’s press conference, Hyundai Motor executive vice president and head of the global commercial vehicle and hydrogen business Ken Ramirez, highlighted the company’s commitment to building a hydrogen society. He spoke about the true value of hydrogen and how Hyundai Motor Group (the Group) is leveraging its affiliates’ cross-industry capabilities spanning the entire hydrogen value chain — from hydrogen production and storage to logistics, transport and diverse applications — to realize the company’s vision for a hydrogen society.

    Earlier this year, Hyundai Motor announced a vision for the HTWO brand’s expanding role in the hydrogen value chain, signalling that it will be the catalyst for a global energy transition. Hyundai Motor aims to realize its vision for a hydrogen society by leveraging the Group’s integrated capabilities across various industries.

    “Our HTWO brand’s expanding role reflects Hyundai’s unique reach beyond mobility into an integrated hydrogen value chain to lead the global energy transition,” Ramirez said. “We are like no other energy company with roots deeply grounded in mobility – and we are like no other mobility company with branches so far reaching into energy. Our mission has always been clear: leverage our strengths in both mobility and energy sectors to realize our vision for a hydrogen society.”

    Joining the presentation, Hyundai Motor North America senior vice president and head of commercial vehicle and hydrogen business development Jim Park detailed the company’s rollout of its Class 8 XCIENT Fuel Cell electric trucks in key U.S. hydrogen logistics projects, including the NorCAL ZERO Project and Clean Logistics Project as further proof of the company’s commitment.

    Last year through the NorCAL ZERO Project, Hyundai Motor deployed 30 XCIENT Fuel Cell trucks at the Port of Oakland and Port of Richmond to haul freight containers and vehicles, marking the single largest commercial deployment of Class 8 heavy-duty hydrogen fuel cell electric trucks in North America. In Georgia, the company is working on the Clean Logistics Project at its Hyundai Motor Group Metaplant America (HMGMA), to decarbonize the company’s production facility.

    “This landmark port decarbonization initiative in California serves as a prime example of how hydrogen trucks are paving the way towards sustainable future logistics,” Park said. “By replicating the success of NorCAL ZERO and tailoring it to specific customer needs, we at Hyundai aim to create a worldwide network of clean, hydrogen-powered operations.”

    Hyundai Motor is actively working to decarbonize its captive logistics through the Clean Logistics Project. This year, the company will take a significant step by deploying XCIENT Fuel Cell trucks to its facility in Georgia. This deployment will begin Hyundai Motor’s efforts to reduce emissions from its internal logistics operations.

    HTWO Logistics to bring clean solutions to HMGMA

    GLOVIS America executive director Glenn Clift a leading logistics provider that shares Hyundai Motor’s hydrogen vision, joined the press conference as a guest speaker to introduce HTWO Logistics, a partnership for benchmarking in sustainable logistics solutions revolving around HMGMA.

    “Our clean logistics operation in Georgia deals specifically with reducing the carbon emission of inbound and outbound transportation around our new manufacturing facility,” Clift said. “Through HTWO Logistics, we will partner with Hyundai Motor in establishing a value chain of clean hydrogen production, supply, refuelling and zero-emission vehicles to handle the logistics, creating a hydrogen mobility ecosystem in and around Georgia’s Metaplant.”

    Through this partnership, the two companies will leverage a comprehensive suite of HTWO solutions to maximize carbon emissions reduction. By gaining valuable insights from this project, the companies aim to replicate this success model globally, further expanding Hyundai Motor’s HTWO business.

    XCIENT Fuel Cell truck product enhancement concept

    In line with Hyundai Motor’s continuous dedication to customer-driven innovation, the company digitally previewed the enhancement concept of its XCIENT Fuel Cell truck.

    The enhancement concept videos on display show a 12.3-inch fully digital instrument cluster, offering drivers clear and concise information at a glance, and a 12.3-inch touchscreen infotainment system with physical buttons integrated into the centre console for driver convenience.

    The display model also features a comprehensive suite of Hyundai Motor’s Advanced Driver-Assistance Systems (ADAS) designed to enhance vehicle safety and minimize driver fatigue. These enhancements include Forward Collision-Avoidance Assist (FCA), Lane Departure Warning (LDW), Side Collision Avoidance Warning (SOD) and Smart Cruise Control (SCC).

    The company also introduced its collaboration with autonomous driving industry leader Plus to enhance road safety and freight efficiencies. The two companies are testing Level 4 autonomous driving technology on Hyundai Motor’s XCIENT Fuel Cell truck in the U.S., a first for a Class 8 fuel cell electric truck in the country.

    Hyundai Motor’s XCIENT Fuel Cell truck, equipped with Plus SuperDrive Level 4 autonomous driving technology, is on display at Plus’s ACT Expo booth (#2044).

    HTWO’s vision for hydrogen’s potential in the CV sector and beyond

    Widely regarded as a safe, clean and sustainable energy carrier, hydrogen is considered a perfect solution for commercial vehicles and logistics transportation due to its diverse advantages, including production, storage, logistics and refuelling infrastructure. Hydrogen is a high-density energy carrier that allows fuel cell electric vehicles (FCEVs) to provide a sustained power output suitable for long-haul driving and carrying heavy loads.

    Hyundai Motor’s XCIENT Fuel Cell truck, powered by its field-proven fuel cell system, is already a game changer and leads the FCEV market, with units in operation around the world, including in Europe, South Korea and North America. Hyundai Motor’s hydrogen fuel cell technology is already going beyond mobility into various applications, including stationary power, industrial equipment and, soon, electrolyzers.

    As announced at CES 2024, HTWO has evolved from a fuel cell system to a complete hydrogen value chain brand, integrating the Group’s capabilities across various industries. By leveraging its strength in the mobility and energy sectors, the Group is now uniquely positioned to offer holistic solutions spanning every stage of the hydrogen value chain.  

    Moving upstream in the hydrogen value chain, the Group has developed pioneering methods for converting organic waste into hydrogen as part of its pilot project operating in Chungju, South Korea. By extracting biogas from food waste, hydrogen is created through an advanced process. This hydrogen is then supplied to an on-site hydrogen refuelling station to power hydrogen vehicles. The Group will have another facility in Korea by the end of this year in which sewage sludge is transformed into hydrogen.

    The Group is also reviewing a hydrogen energy business model to integrate the whole value chain, from hydrogen production through plastic-to-hydrogen technology, to carbon capture, utilization, storage (CCUS), transportation, supply and applications.

    XCIENT Fuel Cell truck on display at ACT Expo 2024

    The XCIENT Fuel Cell truck with a 6×4 drive axle configuration is on display at Hyundai Motor’s booth (#530, open to the public May 20-23) along with a hydrogen fuel cell system. The truck will be shown together with digital exhibits demonstrating the company’s HTWO Grid solutions and the enhancement concept of the XCIENT Fuel Cell truck. The company is also operating an XCIENT Fuel Cell truck test drive program at the Expo (May 21-22).

  • ‘Brand Street Integrated’ expands operations in Pune and Ahmedabad

    ‘Brand Street Integrated’ expands operations in Pune and Ahmedabad

    Mumbai: Brand Street Integrated, a trailblazer in brand transformation and immersive brand experiences, proudly announces its strategic expansion into Pune and Ahmedabad. Following successful ventures in Hyderabad and Coimbatore, this move marks a pivotal milestone in Brand Street Integrated’s rapid growth journey, enabling the agency to extend its unparalleled marketing services to these vibrant markets and amplify its industry impact. With innovative solutions in OOH, rural marketing, merchandising, printing and digital marketing segments, the agency has plans to target sectors like e-commerce, food & drink, telecom, IT, real-estate, medical & health, fintech and entertainment.

    Having a strong foundation built over nine years of industry expertise and a network spanning eight strategic locations, Brand Street Integrated has emerged as a leader in Consumer and Trade Marketing. The company’s growing team of 150-plus professionals has collaborated with over 300 brands, delivering remarkable results and setting new benchmarks in the industry. “At Brand Street Integrated, we are passionate about driving brand transformation through new verticals – OOH, Rural and Digital,” said Brand Street Integrated CEO Surendra Singh.

    “The expansion into Pune, Gujarat, Hyderabad and Coimbatore represents a strategic opportunity for us to bring our expertise closer to clients in these dynamic regions and further strengthen our presence across the country,” Singh added. Brand Street Integrated takes pride in its ability to decode the consumer psyche and offer a comprehensive suite of services tailored to meet the diverse needs of its clients. From consumer marketing to trade marketing, rural marketing to digital marketing, the company’s offerings are backed by meticulous planning, strategic foresight, and unwavering commitment to audience engagement.

    “Our focus has always been on propelling brands toward unparalleled success, and the addition of new regions and verticals to our operational footprint reinforces this commitment,” said Mr Singh. “We are excited to embark on this new chapter of growth and innovation, and we invite brands in these regions to join us on this transformative journey,” he added. With a steadfast dedication to excellence and a focus on consumer marketing, trade marketing, digital solutions, and beyond, Brand Street Integrated is poised to make waves in the world of brand transformation. For brands seeking to elevate their presence and drive impactful results, Brand Street Integrated is the partner of choice.

    Recently, BSI acquired three per cent collective and now planning to expand business in South-West regional which include Pune, Coimbatore and Hyderabad markets.

  • Archies and Revaa join forces to celebrate Menstrual Hygiene Day

    Archies and Revaa join forces to celebrate Menstrual Hygiene Day

    Mumbai: Archies, renowned as India’s foremost name in social expression, and Revaa, a leading D2C menstrual hygiene brand, announced their partnership on the occasion of Menstrual Hygiene Day which is on 28 May 2024. This partnership emphasizes the value of motherhood and femininity in our community while fighting for sustainable sanitary product development and good menstrual health.

    Menstruation Hygiene Day is a global initiative aimed at promoting awareness and encouraging conversation about menstruation health and hygiene. Revaa and Archies endeavour, through this collaboration, to raise awareness on the importance of healthy habits that protect and strengthen the cornerstones of our communities and families.

    With its reputation for honouring deep connections and emotional expression, Archies contributes its heritage of compassion and understanding to this partnership. “At Archies, we value fostering the relationships that determine who we are as women and honouring all aspects of womanhood. We come together to honour and support the well-being of women and mothers everywhere, so partnering with Revaa for social cause on Menstrual Hygiene Day perfectly aligns with our ethos,” said Archies executive director Varun Moolchandani.

    “Revaa is completely devoted in improving women’s health and self-determination while also transforming menstrual hygiene practices. We can reach a wider audience and spread our message more effectively thanks to our partnership with Archies, which highlights the value of sustainable hygiene solutions and menstrual health” said Revaa CEO and founder Mahipal Singh.

    This first-of-its-kind initiative promises not only to nourish but also to empower, this collaboration aims to empower Revaa and Archies to work together to strengthen the fundamentals of motherhood and womanhood. Together, the two brands encourage everyone to take part in the discussion, dispel the stigma associated with menstruation, and open the door to a more inclusive and health-conscious society.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by I am Revaa (@revaaforu)

     

  • Escape Velocity announces partnership with Flashtalking by Mediaocean in India

    Escape Velocity announces partnership with Flashtalking by Mediaocean in India

    Mumbai: Escape Velocity, a digital media technology services company, has announced an exclusive partnership with Flashtalking by Mediaocean, which is one of the world’s largest ad-serving platforms. Local marketers will have access to autonomous campaign management, dynamic creative optimization, creative personalization, and ad-serving through this relationship.

    The strategic partnership with Flashtalking in India is a critical step in helping advertisers close the divide. With an emphasis on providing improved accessibility, clear insights, and increased media efficacy, the collaboration aims to improve the advertising environment for more than 900 advertisers in the area.

    “We are thrilled to announce our exclusive partnership with Flashtalking in India. Our mission is to streamline media execution and deliver enhanced results for marketers in the areas of cross-device and cookieless measurement,” said Escape Velocity CEO Raghu Seelamsetty. Escape Velocity has been offering digital services to agencies and advertisers in regions throughout North America, Europe, Asia, the Middle East, and India for over 11 years. In the beginning, it catered to the Indian market as an Amazon Ad Server (formerly Sizmek By Amazon) distributor.

    Flashtalking is the leading independent ad tech platform for creative personalization and intelligence across all marketing channels. It facilitates seamless communication among teams by enabling streamlined creative material development, versioning, and distribution with AI and automation. Their scalable and effective solutions are available for a wide range of channels, such as CTV, Video, Display, Social, Native, Audio, DOOH, and Retail Media. Flashtalking by Mediaocean managing director JAPAC Georgia Brammer said, “We are excited to expand our network of local supporters in India through our partnership with Escape Velocity. We can guarantee that our clients receive the best possible service and knowledge, allowing them to optimise the effectiveness of their advertising campaigns, thanks to Escape Velocity’s in-depth market knowledge.”

    Through this partnership, Escape Velocity clients will have access to Flashtalking’s tech platform services in India. This ensures that they will be supported by experienced professionals who understand the unique requirements and challenges of the Indian market.