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Category: MAM

  • Noise’s flagship Luna Ring now comes to select offline retail stores

    Noise’s flagship Luna Ring now comes to select offline retail stores

    Mumbai: Building on the online success of its Luna Ring, Noise, India’s leading smartwatch and connected lifestyle brand, now extends its flagship product’s accessibility and premium experience to select Reliance Digital, and Vijay Sales stores across 6 cities – Delhi-NCR, Mumbai, Pune, Bengaluru, Chennai and Hyderabad. Committed to harnessing the power of technology for good, this expansion will allow consumers to experience the premium design and advanced features of Luna Ring firsthand, thereby gaining a deeper understanding of how this innovative wearable can empower them to take control of their health and well-being.

    To further expand its reach, Luna Ring’s entry into offline stores marks a strategic move. This in-store presence allows Noise to cater to a wide consumer base, extending beyond the online tech-savvy population and tapping deeper into Bharat. Additionally, by offering a hands-on experience in stores, customers can now explore Luna Ring firsthand, fostering a deeper understanding and appreciation for its features. This in-store presence not only reinforces Noise’s dedication to offering premium products at aspirational prices but also provides a premium touchpoint for potential customers to experience the product immersively.

    Commenting on the expansion, Noise co-founder Amit Khatri said, “We take immense pride in introducing the much-awaited Luna Ring at select brick-and-mortar stores, bringing the premium experience to our community of Noisemakers. Through Luna Ring, we want to empower consumers to elevate their lifestyle through seamless technological integration, allowing them to take complete control of their well-being and performance. By joining forces with leading retail partners, we can provide an immersive experience for customers who prefer to explore technology before they buy.”

    Engineered to catalyze a transformative lifestyle shift, the Luna Ring is an ideal wearable to augment your daily performance with the best-in-class features in the category. With 98.2% accuracy [validated by IIIT-Hyderabad and Olympics coaches] and a fighter jet grade titanium body, Luna Ring tracks over 70 body metrics, guiding the users towards their full potential with meaningful insights into their activity, readiness, and sleep. Beyond being a smart ring, the new form factor embodies a philosophy of self-discovery, sparking a transformative shift in lifestyle. It encourages users to rise to brilliance by understanding their bodies, recognising their limits, and overcoming challenges. Seamlessly integrating technology into a minimal yet meaningful form factor, Luna Ring transforms data into actionable intelligence for a productive lifestyle. Recently, the brand has also brought the power of Artificial Intelligence to Luna Ring to elevate it as a personalized all-time health companion. Moreover, Noise acquired the AI-powered women’s wellness platform SocialBoat to enhance Luna Ring’s advanced health and fitness metrics and accelerate its innovation trajectory in the smart rings space.

    Available in seven-ring sizes and a range of five colours – Sunlit Gold, Rose Gold, Stardust Silver, Lunar Black, and Midnight Black – customers can now choose their preferred option from the retail stores.

  • Precision in global expansion: Empowering businesses through tailored leads

    Precision in global expansion: Empowering businesses through tailored leads

    In the present interconnected world, the quest for worldwide development isn’t simply a longing however an essential basic for organizations hoping to flourish in a cutthroat scene. Way to global achievement is loaded with difficulties, going from social hindrances to showcase immersion.

    As organizations set their focus on global business sectors, they are met with a different exhibit of chances and impediments. While innovative progressions have worked with network across borders, they have likewise strengthened contest, making it progressively challenging for organizations to stand apart in the midst of the clamor. Besides, each market accompanies its own special arrangement of difficulties, from administrative prerequisites to social inclinations, requiring a nuanced way to deal with development.

    In the pursuit of precision in worldwide development, platforms like ExportersIndia.com act as significant assets for organizations hoping to take advantage of global business sectors. With a huge network of suppliers, manufacturers and service providers, ExportersIndia.com offers an abundance of chances for organizations to interface with potential customers across the globe. By utilizing the platform’s advanced search functionalities and tailored lead generation services, organizations can distinguish and draw in with possibilities that adjust intimately with their contributions.

    The genuine worth of fitted leads lies in their capacity to sustain long term connections. By delivering customized encounters all through the customer journey, business can foster trust, faithfulness, and backing among their global audieance. Whether through targeted email campaigns, customized content, or interactive engagement stages, businesses can extend their connections with customers, positioning themselves as trusted partners rather than mere service providers.

    In the pursuit of global expansion, accuracy is fundamental. Tailored leads offer businesses a strategic structure for exploring the intricacies of worldwide business sectors with artfulness and viability. By utilizing stages like ExportersIndia.com and embracing information driven personalization, versatile techniques, and a customer-centric approach, businesses can open new doors for growth and establish themselves as global leaders in their respective industries. With accuracy as their compass, the world turns into a material whereupon organizations can paint their success story.
     

  • How Indian travellers are finding value in sustainable travel

    How Indian travellers are finding value in sustainable travel

    Mumbai: Indian travellers today are seeking mindful experiences that allow them to travel and discover new places while being conscious of the environment. According to Booking.com’s Sustainable Travel Report 2024, travelling inspires 75 per cent of Indian travellers to be more sustainable in their everyday lives and 93 per work want to ensure that trips they’re taking over the next year are more mindful and environmentally conscious.

    Balancing travel with environmental responsibility

    The desire to travel sustainably is evident among Indian travellers as 76 per cent of Indian travellers feel the environmental impacts of travel are important to them. At the same time, they are also cognizant that their travel has a broader impact on the environment as well as the destinations they visit. 73 per cent of Indian travellers are most likely to recognise the impact of their travel on the natural environment followed by local economies (62 per cent) and local communities (50 per cent). Travellers are also looking at destinations that complement their desire to support local businesses, embrace different cultures and provide opportunities for walking, using bicycles or public transport for travel.

    With World Environment Day around the corner, Booking.com shares a list of destinations across India with a noteworthy number of accommodations with a credible third-party certification. From quaint coastal cities to cyclable towns, there’s a destination for every type of traveller that can help them have a more positive impact with their next trip, from check-in and beyond.

    Top destinations with independent third-party sustainability certification in India*

    Recognising the growing desire for mindful travel experiences, here are some of the destinations across India with the highest number of properties holding independent third-party sustainability certification (not ranked).

       Bandipur

       Coonoor

       Kozhikode

       Candolim

       Agra

       Jodhpur

       Mumbai

       Hyderabad

       Vadodara

       Chennai

    Silver linings to clouds of doubt around sustainability

    New areas of research in this year’s report have found that Indian travellers who are adopting and making more mindful travel choices feel that more sustainable travel experiences are adding value to their trips. Additionally, they believe that the potential for countering environmental impacts of travel/tourism comes from travel services like airlines and hotels (42 per cent) as well as travellers (41 per cent) and major sites and apps (38 per cent). This acts as a silver lining that can support travellers in balancing the adventure of exploration while still making responsible choices.

    ●        The Best Version: 74 per cent of Indian travellers recognise that they are the best version of themselves when they travel more sustainably and consequently take home this positivity.

    ●        Feeling Inspired: 75 per cent feel that witnessing sustainable practices while travelling inspires them to be more sustainable in their everyday life.

    ●        Experiences: Local and Authentic: 95 per cent of Indians who did tours or activities for authentic, local and cultural experiences. Such local and cultural experiences help foster connections and take forward cultural exchange.

    ●        Shopping Choices: 94 per cent of travellers shopped at small and independent stores which helps them experience the unique options available within the locality, along with being able to support the livelihoods of small-scale entrepreneurs.

    ●        Conscious Travel Planning: 93 per cent of Indian travellers planned their trips so that they could walk, bike or take public transport allowing them to immerse themselves in the local experience completely. It also allows slowing down and taking in the culture, while being able to minimise the environmental impact. Additionally, 72 per cent of Indians also felt access to nature added value when staying at accommodations with sustainable practices.

    According to Booking.com country manager, India, Sri Lanka, Maldives and Indonesia Santosh Kumar “Today for Indian travellers, sustainable practices not only enhance their travel experience but also inspire them to adopt similar habits in their daily lives. There is a desire to have a positive impact, with travellers more forthcoming in exploring activities that are driven by sustainability, whether it is indulging in cultural experiences or exploring local markets. Through collective efforts and a shared vision for sustainable tourism, we at Booking.com aim to make it easier to experience the world in a more mindful and responsible way.”

  • Mygate partners with ACKO

    Mygate partners with ACKO

    Mumbai: Mygate, a living experience tech company, has recently received its aggregator license from the Insurance Regulatory Development Authority of India  (IRDAI) to make insurance policies available to its users. This follows the strategic partnership that Mygate entered with ACKO, the tech-first insurer.

    Through this partnership, both companies endeavour to deliver intelligent digital protection solutions tailored to the evolving needs of the 4 million households on the Mygate app. By integrating ACKO’s insurance services seamlessly into its platform, Mygate aims to bring insurance closer to home, making it hassle-free and easily accessible to its users. To begin with, the partnership will enable Mygate users looking to opt for car insurance to have easy access to policies at exclusive prices, timely reminders for renewal, and instant paperless claims.

    Mygate has also introduced the unique ‘auto insurance reminder’ feature, powered by cutting-edge technology. The feature will enhance the overall customer experience on the app and enable users to benefit from the vast variety of protection offerings.

    To further strengthen the partnership, the companies will look at expanding the product offerings beyond motor insurance, adding health and life insurance to the portfolio with solutions such as Outpatient Department (OPD) covers and RWA liability insurance. This will provide holistic insurance solutions powered by ACKO to the Mygate ecosystem.

    Mygate co-founder & CEO Abhishek Kumar said, “Our commitment to improving living experience via technology is strengthened by the ability to offer tailor-made insurance for the gated community residents. We are already seeing a very positive reception to the launch and availability of car insurance via the Mygate app, and are excited to uncover what the future holds, as we continue to bolster this partnership  and innovate with ACKO.”

    “At ACKO, we constantly endeavour to create for the customer. Together with Mygate, we are working at redefining protection beyond auto insurance and trying to solve every aspect of the customer’s lives with our holistic approach. This partnership will help us leverage the potential of our tailor-made solutions and establish us as an integral part of the everyday lives of many million households,” said ACKO General Insurance CEO Animesh Das.

    Ather and Hero. In March 2023, ACKO entered the retail health insurance segment to bring the customer into focus with its fair pricing, convenience, and superior customer experience. Further, ACKO’s acquisition of Parentlane is a testament to its growing health insurance business. ACKO has also collaborated with PhonePe and Mygate to directly offer comprehensive car, bike, and health insurance products to consumers on their platform.

    ACKO has one of the largest market shares in embedded insurance products like mobility and gadget insurance in partnership with 50+ leading players in the internet ecosystem such as Oyo, redBus, Zomato, HDB Financial Services and Urban Company. Within two years of its launch, ACKO’s Group Health Insurance product has on-boarded 200+ new age, people-first companies including Swiggy, Razorpay, and CRED and insured nearly 8+ lac lives. In a span of 9 years of operations, the company has distributed insurance policies to over 78+ Mn unique customers and issued 1 Bn+ insurance policies.

  • Hypothesis expands globally to empower brands to connect with international creators

    Hypothesis expands globally to empower brands to connect with international creators

    Mumbai: Only Much Louder’s tech business, the AI-powered influencer marketing tech, Hypothesis, is set to expand its global footprint after revolutionizing the Indian influencer market. Built with a borderless vision primed to cater to the diverse needs of a global user base, Hypothesis takes the next step to establish its presence in several key international markets by 2025.  In the first phase of global expansion, Hypothesis will be available in the Asia-Pacific region (Singapore, Australia, Malaysia, Philippines, Vietnam, and Thailand), Middle Eastern countries (Abu Dhabi, GCC nations, Egypt, Lebanon, Saudi Arabia, Kuwait and Qatar) as well as strategic locations in Africa (Kenya, Nigeria, and South Africa) along with the USA. Hypothesis will collaborate with global brands and agencies, enabling data-driven influencer marketing strategies, ensuring maximum returns on audience engagement/conversion.

    Hypothesis is a futuristic solution to influencer marketing for brands and agencies. Created with the inherent purpose to serve a global audience, this tech tool has streamlined the influencer marketing process in India by bringing together discovery, outreach and analytics under one umbrella. Hypothesis has emerged as a game-changer in the Indian creator economy, enabling brands and agencies to tap into diverse markets, leveraging its data-backed metrics that optimize campaigns and overcome geographical and language barriers for brands and agencies. Besides, the platform’s advanced approach aligns perfectly with the evolving needs of the industry, empowering brands to excel in their global marketing efforts.

    OML’s strategic initiative to expand Hypothesis into diverse markets reflects a proactive approach to capitalize on the exponential growth of influencer marketing, which has experienced a remarkable CAGR of 33.4% in key regions such as Australia, Asia-Pacific, the Middle East, and Africa. Furthermore, the USA, Asia-Pacific, and the MENA region emerge as dominant players in the global influencer marketing landscape, driven by cutting-edge technologies and an increasing demand for data analytics. In such a landscape, to cater to the strong demand for innovative influencer marketing solutions, OML has strategically chosen these regions for Hypothesis’ global expansion recognizing their significant growth opportunities.

    As OML has ventured into international markets across South-East Asia, the Middle East & Africa, and Eastern Europe, the company has established a large network of trusted channel partners, including creators, creator management agencies, and agency partners. Combined with OML’s in-house team, the network of businesses will propel the accelerated expansion of Hypothesis across these global markets. Along this journey, OML remains open to exploring new collaborations and opportunities with companies that share a common vision of transforming influencer marketing.

    Hypothesis, OML – Sr VP – product & analytics Himani Agrawal said, “As brands and audiences alike are seeking authentic engagements from creators, data-driven insights have become the cornerstone of success in influencer marketing. At Hypothesis, we’re proud to cover these nuances by offering a comprehensive kit for creator evaluation using 100+ data points. From analyzing posting patterns to assessing the authenticity of engagements, we provide the ultimate tool needed for your marketing arsenal. All this is made even more convenient with our self-serve mode, empowering brands to initiate impactful influencer campaigns independently.”

    OML Entertainment CEO Gunjan Arya said, “As we embark on this exciting journey, we’ll closely monitor several key milestones. We are aiming to infiltrate these markets at the rate of five to ten per cent in the first year, establishing ourselves as a recognized player in these new territories. We’ll also track our customer acquisition rate, and hope for a 15-20% jump to assess our effectiveness in reaching new audiences. Besides, we aim to derive over 35% of revenue from our global expansion efforts. Finally, to foster a truly global community, our goal is to achieve half of our website and social media engagement from international audiences, propelling a transformation in the influencer economy with our SaaS product, Hypothesis.”

    For more than two decades, OML has been a leading network of businesses with extensive reach across artist management, influencer marketing, branded content, tech and development of original long-form content in over 22 countries. Recognizing the gap in scalable creator technology and services, OML created Hypothesis. Now, with Hypothesis’ global expansion in focus, the company aims to unlock doors for more brands and agencies worldwide, especially in key regions where the influencer marketing industry is thriving – to empower the creator economy.

  • Gold rush at Deltin Zuri: ‘Game of Gold’ leaves Attendees fascinated

    Gold rush at Deltin Zuri: ‘Game of Gold’ leaves Attendees fascinated

    Mumbai– Deltin Zuri, one of India’s most popular destinations for live gaming and entertainment owned by Deltin, has successfully concluded its iconic ‘Game of Gold’ event. The more than two months-long extravaganza which started from 15 March 2024 and went on till 26 May 2024 witnessed a harmonious fusion of high-stakes gaming, fun, and mega prizes, creating an unforgettable experience for all attendees.

    The standout feature of the dazzling occasion was the abundance of giveaways available to every attendee. Deltin Zuri kept the excitement going throughout the event with daily lucky draws from Monday to Friday. Monday through Thursday boasted three draws, each offering 10k worth of chips, while Friday through Sunday ramped up the stakes with three draws, each worth 20k chips. Moreover, Saturdays brought even more thrill with a Mega Lucky Draw, wherein fortunate winners walked away with Gold, amplifying the event’s allure and enchantment.

    “As the curtains close on our iconic ‘Game of Gold’ event, Deltin Zuri stands proud, having orchestrated a two and a half month-long celebration of gaming, luxury, and pure excitement,” expressed Delta Corp COO Manoj Jain. “The heart of the event lay in our generous giveaways, ensuring every guest felt the thrill of possibility. Deltin Zuri remains committed to delivering unforgettable experiences, and ‘Game of Gold’ was no exception.”

    Echoing a similar sentiment Delta Corp deputy VP of marketing Arindam Basu stated, ‘The overwhelming response and enthusiasm from our guests for Deltin’ second edition of ‘Game of Gold’ has been truly inspiring. We look forward to continuing to create unforgettable experiences for our patrons.’ 
     

  • Policybazaar redefines strength: Celebrating courage in mental health battles

    Policybazaar redefines strength: Celebrating courage in mental health battles

    Mumbai: In recognition of Mental Health Awareness Month, Policybazaar, an insurance platform, launches a brand film. Through the self-narrated story of Kargil war hero, Ati Vishisht Seva Medal Winner, Major General Vikram Dogra, the film brings out the critical importance of prioritizing mental health and coping with conditions like depression. Traditionally, talking openly about mental health has been associated with weakness and is often even looked down upon. This campaign brings a much-needed shift in perspective as it portrays an army officer, who fits the textbook definition of strength, discussing just how much courage it takes to battle through mental health issues.

    The film starts with Major General Vikram Dev Dogra thinking back on all the medals that he has earned in his inspiring life journey. He says that the real value of an otherwise ordinary-looking medal lies in how hard one fights to earn it. He has a plethora of bravery awards and accolades to his name – but he says that the medal most precious to him is the one he gave to himself for winning his battle against depression at the very peak of his career. He is shown to be narrating his journey from depression to health as a mental health champion with pride to an auditorium filled with keen listeners. The equally important subtext brought out in the film is that recognizing and addressing the condition helped him achieve his potential. He even became the first serving army officer to complete the Ironman Triathlon 2018 held in Europe at the age of 60.

    Policybazaar.com head of brand marketing Samir Sethi said, “This film is our way of helping Indians rethink the concept of strength and give mental health its due importance. Mental conditions like depression among others are extremely common and it’s really sad that many of those who suffer don’t seek the required medical help – often because of the stigma attached to it. Over the past few years, the Health Insurance industry has embraced the criticality of mental health.  In October 2022, IRDAI had mandated that all health insurance products must cover mental illness. When we have such thoughtful initiatives and the right products in place, then true stories like Major General Vikram Dogra’s can help customers move beyond social barriers and get the right medical assistance”.

    The film concludes on a pitch-perfect note as it calls the fight against mental health issues “Himmat ki policy”, driving home the point that battling a condition like depression and prioritizing mental health require immense courage. In a country where 1 in 20 people suffer from depression, such narratives can make a real difference.

  • EaseMyTrip co-founder Nishant Pitti withdraws personal bid from GoAir acquisition process

    EaseMyTrip co-founder Nishant Pitti withdraws personal bid from GoAir acquisition process

    Mumbai: In a strategic move reflecting a keen focus on long-term vision and growth objectives, EaseMyTrip founder & CEO Nishant Pitti has announced the withdrawal of his personal bid from the GoAir

    With this development, EaseMyTrip reaffirms its steadfast commitment to pioneering innovation and growth within the travel industry.

  • Salesforce’s first edition of the Great India Sales & Marketing Summit

    Salesforce’s first edition of the Great India Sales & Marketing Summit

    Mumbai: Salesforce India organized the first edition of the Great India Sales & Marketing Summit on 24 May 2024. This virtual gathering empowered attendees with invaluable insights into cutting-edge technologies such as AI and their profound impact on sales and marketing functions. Event saw over 10,000 participants.

    The event highlighted the importance of digital transformation and the role of AI in achieving organizational success and customer-centricity.

    Salesforce India chairperson & CEO Arundhati Bhattacharya kicked off the session by expressing gratitude to the salesblazers and highlighted how sales and marketing drive organizational growth by engaging customers more meaningfully. Emphasizing the need for vibrant sales and marketing teams to foster innovation, she stressed that digital transformation is the key driver towards India becoming the 3rd largest economy in the world. She also discussed how technology, coupled with the AI revolution, is a significant enabler for sales and marketing teams in achieving success.

    At the Summit, several sessions explored the power of AI in sales, marketing, and customer service. Salesforce experts showcased how Salesforce uses its own AI products to achieve success.

    Kapil Dev: Setting goals and achieving them together

    Kapil Dev, former cricketer and captain of the World Cup-winning Indian team, shared leadership insights.

    He emphasized the importance of leading from the front, focusing on the process of winning, and recognizing the unique roles of each team member.

    He discussed how business leaders can apply these principles to align their teams with business goals.

    Ankur Warikoo: Marketing on a mission: maximize your impact, minimize your spend

    Ankur Warikoo, a teacher, content creator, and author, shared his expertise on cost-effective marketing strategies.

    He offered practical tips for frugal marketing, drawing parallels from successful brands and presenting a five-step approach.

    Warikoo highlighted the importance of maximizing impact while minimizing marketing expenditure.

    Srikanth Bolla: From hurdles to high performance: scaling your business with a winning mindset

    Bollant Industries CEO Srikanth Bolla, shared his inspirational journey from being a differently-abled student in a remote village to becoming a successful entrepreneur.

    He discussed how staying focused and true to his roots contributed to his professional achievements.

    Srikanth emphasized the importance of perseverance and self-determination in overcoming obstacles and achieving success.

    Session highlights:

    How Salesforce uses Salesforce

    Speaker: Salesforce India Sr director & head of marketing Nipun Sharma

    Nipun Sharma offered insights into how Salesforce uses AI tools like Data Cloud and Einstein 1 to drive growth and align sales and marketing.

    Start with data, move forward with Tableau

    Speaker: Tableau India country head & regional VP Romil Agarwal

    Romil Agarwal discussed data-backed decision-making and the potential of generative AI with Tableau.

    Mulesoft: Connect, automate & scale AI-powered experiences

    Speaker: Mulesoft India head of sales Nehal Mehta

    Nehal Mehta explained how Mulesoft integrates data, systems, and AI models for seamless automation.

    AI masterclass

    Speaker: Dr. Dakshinamurthy V Kolluru

    Dr. Kolluru provided a deep dive into AI implementation, showcasing specific use cases and offering an upGrad certification in AI.

    LinkedIn + Salesforce: A winning combination

    Speakers: LinkedIn group head, B2B product marketing Alyce Erikson; LinkedIn senior director, product management Ajay Datta

    They showcased how Salesforce integrates with LinkedIn’s B2B solutions to engage audiences and generate leads.

    Accelerate growth with trusted AI

    Speaker: Salesforce head of solution engineering, SMB business Tanmaiy Chandanshive.

    Tanmaiy Chandanshive discussed how generative AI can drive productivity and customer-centricity.

    Fireside chat with Suraj Dodeja

    Speakers: Vashi Integrated Solutions CEO Suraj Dodeja

    Suraj Dodeja shared how Salesforce’s solutions enhanced their omnichannel efficiency and customer visibility.

    Drive customer experience and loyalty with data and AI

    Speaker: Salesforce director, solutions engineering Ritesh Chauhan

    Ritesh Chauhan discussed building customer experience and loyalty using AI and Data Cloud.

    Slack: The AI-powered platform for work

    Speaker: AVP & head of slack, service cloud, & platform Rahul Sharma

    Rahul Sharma demonstrated how Slack enhances team productivity through AI and workflow automation.

    Fireside chat with Satya Machiraju

    Speakers: Rahul Sharma; Whatfix VP, IT & information security Satya Machiraju

    Satya Machiraju shared how Whatfix leverages Slack for product analytics and process reengineering.

    Elevating customer experiences with AI-driven service

    Speaker: Salesforce director, product management, service cloud Abhisek Dash

    Abhisek Dash showcased how AI revolutionizes customer service through predictive analytics and intelligent case routing.

    DPDP Act 2023: Stay ahead and secure your data with Salesforce

    Speaker: Salesforce principal specialist SE, Amin Rehman

    Amin Rehman provided an overview of the Digital Personal Data Protection Act, 2023, and how Salesforce supports data security and privacy management.

  • FINN Partners unveils #FutureofTravel report

    FINN Partners unveils #FutureofTravel report

    Mumbai: New research released by FINN Partners titled #FutureofTravel report explores how India’s under-35 globetrotters are reshaping the travel industry with new spending patterns. These young adventurers are not just ready to explore the world—they are redefining what travel means. Driven by impulsiveness, a readiness to splurge, and a quest for unique, immersive experiences, they are emerging as a powerful influence in the global travel market.

    The report delves into the spending behaviours of over 1,000 plus Indian travellers, providing a detailed look at their preferences—from luxury accommodations and premium air travel to wellness and activities. This comprehensive study will forecast emerging trends and shine a light on the opportunities for businesses in travel, hospitality, and fintech to innovate and tailor their offerings. The report uncovers not just where and on what young Indians are spending their travel budgets, but also how they manage the financial aspects of their journeys. It also unveils their appetite for once-in-a-lifetime experiences, willingness to invest in premium air travel and desire for unique or hard-to-find gifts.

    “India’s burgeoning economy not only fuels its own growth but propels its citizens into the global wanderlust. As prosperity rises, so does the desire to explore. With a fast-growing economy as its engine, India has emerged as a significant contributor to the global leisure travel landscape. It is not just a leisure activity for young Indians; it’s an integral part of their lifestyle and financial planning. Through this report, our travel practice aims to support stakeholders in their endeavour to fulfill the emerging needs of this sector,” said FINN Partners, India managing partner Shivani Gupta.

    FutureofTravel report

    Key highlights from the report:

       Spending drivers: Unique and exclusive experiences (63 per cent), luxury and indulgence (61 per cent), and tech-based travel (51 per cent) are identified as primary triggers motivating young Indians to allocate higher budgets, underlining the significance of personalized and immersive travel experiences

       Destination preferences: The United Arab Emirates and Saudi Arabia emerge as favoured destinations among young Indian travellers, with luxury experiences and adventure sports garnering significant interest, especially among the younger demographic (under 35)

       Willingness to spend for ‘Unique Experiences’: A remarkable 42 per cent of young Indian travellers are eager to invest more to transform their once-in-a-lifetime aspirations into immediate realities

       Preference for ‘Convenience and Wellness’: Convenience emerges as a priority, with 46 per cent of young travellers willing to pay extra for hotel amenities that enhance convenience, while 48 per cent prioritize eco-conscious health and wellness programs, reflecting a balanced consideration of sustainability and comfort

    “As global dynamics shift and travel preferences evolve, Indian travellers are poised to shape the future of global tourism. Our latest insights reveal that building lasting relationships with travellers now can lead to decades of loyalty. We recommend seizing every opportunity to engage them with last-minute deals that spark spontaneity, unique attractions that promise unforgettable adventures, and ensuring every aspect of their journey enhances comfort and convenience,” said FINN Partners global travel lead Debbie Flynn.