Category: MAM

  • Coffee Machine Maintenance Tips for a Longer Lifespan

    Coffee Machine Maintenance Tips for a Longer Lifespan

    In India, coffee is prevalent among both individuals and businesses. Knowing how to maintain these machines is, hence, a vital skill. Proper maintenance of a coffee maker is good for brewing great coffee and helps extend the machine’s lifespan. Regular check-ups can prevent problems normally faced during operation, which could reduce the quality of the beverage. Here, we will guide you through the basic maintenance advice and routines to keep your coffee machines operating perfectly so you enjoy delicious coffee every day.

    Understanding Your Coffee Machine

    Coffee makers vary in machine type and complexity; each variation requires different maintenance techniques to be kept in their best condition. Some commonly used types in India include:

    1. Espresso Machines are pressurised systems that extract espresso with rich flavour. They often come with built-in grinders and milk frothers. It is important to clean the filters and frothing components regularly and descale them periodically.

    2. Drip Coffee Makers: These easy-to-use machines are found in many households and offices, mainly because they do not require special skills to operate. Cleaning involves washing the brew basket and carafe while keeping the water reservoir clear of mineral deposits.

    3. Pod Systems: Unlike standard models, which require frequent removal of grounded coffee beans, pod coffee machines require less cleaning of coffee grounds but still need attention. This allows you to avoid mechanical issues caused by clogging the heating element or water flow.

    Knowing what your kind of vending machines need regarding care and servicing is always the first step towards prolonging its useable life span and retaining its top performance levels.

    Daily Maintenance Tips

    The process of maintaining a coffee maker begins with daily meticulous care, both for hygiene purposes and to ensure the durability of the machinery.

    1. Cleaning After Use: Cleaning your coffeemaker daily is essential. Start by removing the used coffee grounds from the brew basket. Next, rinse the glass pot and wipe the steam wand to prevent milk residue from plugging the nozzle. For espresso machines, use a sponge or towel to wipe off the coffee oil residue that collects on the machine head where the coffee basket attaches since it can reduce brewing quality over time.

    2. Water Quality: The type of water used can greatly influence the health of a coffee machine. Hard water is rich in minerals and could cause limescale build-up inside the equipment’s internal parts, reducing its efficiency and lifespan. Filtered or bottled water may be useful in avoiding such deposits and maintaining the machine’s heating power.

    Weekly and Monthly Maintenance Routines

    Your coffee machine can perform longer and more efficiently with deep cleaning and replacing some parts.

    1. Deep Cleaning: Deep cleaning your coffee machine should be practised in a week or month, depending on the frequency of use. This entails descaling to remove lime deposits that may have formed within the water reservoir and heating elements. Use a descaling product recommended by the manufacturer and follow its usage guidelines. Additionally, all detachable parts should be washed with soap or a detergent meant for coffee machines to remove oil and build-up.

    2. Replacing Parts: Regularly check the disposable parts, such as rubber seals and filters. If the seals become brittle, they will not work effectively, causing leakage or low pressure during brewing. Filters, especially in espresso machines, must be changed to maintain the coffee’s taste and the machine’s pressure. Therefore, having spare parts in stock and knowing how to replace them can help avoid minor problems since professional fixing is expensive.

    Troubleshooting Common Issues   
    Addressing minor issues on time effectively prevents your coffee maker from malfunctioning, saving both time and money.

    1. Spotting Trouble: Know how to identify signals beforehand so you can fix them early before things get worse. Signs such as a change in flavour or aroma, unusual sounds when preparing coffee, or slow brew time indicate blockages. Regularly check for any visible signs of wear or leaking on the machine.

    2. Fixing it Yourself vs Calling a Pro: DIY techniques work perfectly well in many cases, such as unblocking steam wands or cleaning blocked filters. These are simple and can be carried out using home tools or cleaning supplies. However, for more complicated situations, including electrical issues or internal leaks, it is better to seek help from professionals. They are the best at what they do when it comes to such problems. You can also consult the user manual if there are areas where you can make repairs personally. However, don’t try an electrical repair without an expert.

    Enhancing Longevity Through Upkeep   
    Maintenance measures are fundamental in ensuring your coffee machine enjoys a longer lifespan.

    1. Storage Tips: When not in use, especially for a long time, your coffee maker should be cleaned and stored in a dry place. Keep it away from direct sunlight to prevent damage or mould development.

    2. Regular Check-ups: Like any other appliance, professional checks on the coffee machine are important. Regular servicing by licensed technicians can help it perform better and avoid expensive repairs later. Specialists may discover some issues that seem invisible to the common eye, thus proving every part of your machine works well. It is advisable to consult the machine brand’s experts, like technicians, for coffee vending machines.

    Final Word   
    Proper maintenance is crucial for ensuring your coffee machine continues to provide high-quality brews and operates efficiently over its lifespan. These tips can help you protect your investment and enjoy premium coffee daily. Follow these habits to keep your coffee machine running for many years.

  • Sereko celebrates one year of revolutionising skincare with a mind-first approach

    Sereko celebrates one year of revolutionising skincare with a mind-first approach

    Mumbai: Sereko,  a psychodermatology brand, marks a significant milestone as it completes a year of its commitment to addressing the effect of mental stress on the skin. Founded by lawyer turned entrepreneur, Malvika Jain, Sereko was established with a vision to intertwine the realms of psychology and dermatology.

    Pioneering the concept of psychodermatology in India, Sereko aims to bring about a shift in the wellness industry by addressing underlying mental distress and treating the root of the problem by reducing stress and anxiety. The brand before launching had spent 2 years in R&D to create their Patent-Pending Psychodermatology formula NeuroCalm®, under the guidance of Dr. Jafferany – a world-renowned Scientist and the man behind the Science. It is clinically proven to reduce stress and increase Serotonin production. Sereko addresses the root cause of skin problems and focuses on creating lasting solutions that cure both the symptoms as well as the cause by exploring the skin-mind connection.

    To make the birthday celebrations bigger, Sereko in collaboration with Tape A Tale, hosted an enchanting evening, this weekend – ‘Love, Laugh, Glow’. The event featured a brilliant lineup of artists including comedy performances by Shashi Dhiman and Badal Sharma and storytelling and poetry performances by Kopal Khanna and Vanika Sangtani. Attendees were treated to an unforgettable evening filled with laughter and entertainment, emphasizing Sereko’s mission to foster holistic beauty & wellness. Sereko’s new campaign aims to destigmatize conversations surrounding mental health and depression while highlighting the transformative power of its products in enhancing mental well-being and addressing skin issues stemming from psychological distress.

    Talking about the 1st birthday, Malvika Jain founder reflected on Sereko’s journey, stating, “Our first year has been a remarkable journey of learning and growth. From ushering in the idea of psychodermatology in the country to seeing its impact firsthand on our consumers, our journey has been incredibly fulfilling. As we look ahead, we remain committed to solving recurring skin issues by targeting the root cause through our Mind-First Approach to Skincare. To mark this occasion, we celebrated our birthday to first construct an open-minded community where there can be engaging dialogues and conversations around mental health & depression.”

    Additionally, the brand has been expanding extensively with new launches, the latest product offering being the 24H Hydration Sunscreen,  an ultralight creme gel formula that provides prolonged sun protection, while keeping your skin hydrated and plump. With 10 SKUs, Sereko has an exciting year planned with various new launches and community-building programs.

    Sereko aims to revolutionise the skincare industry with a mind-first, holistic skincare approach to healthy skin, considering the connection between the mind and skin health, and promoting overall well-being. By integrating psychology and dermatology, Sereko empowers individuals to cultivate a positive relationship with their skin, fostering confidence and well-being from within.

  • Ipsos to participate at Cannes Lions 2024 in partnership with RTL Ad Alliance

    Ipsos to participate at Cannes Lions 2024 in partnership with RTL Ad Alliance

    Mumbai: Ipsos, one of the world’s leading market research companies, will be at Cannes Lions, the International Festival of Creativity, from 17 to 21 June 2024.

    Ipsos is partnering with RTL Ad Alliance to offer a series of events on the theme of Context or Chaos and how brands can navigate changing consumer attitudes, and the latest evidence on what works in advertising.

    Ipsos CEO Ben Page said: “In the post-pandemic polycrisis world, understanding how consumers and citizens interact with brands becomes all the more important. We look forward to Cannes to demonstrate how successful brands harness understanding of their context, with empathy and creativity, to drive growth. See you at our pavilion on the beach every day at 5 pm.”

    Meet us on the RTL beach

    Ipsos will be at the heart of cutting-edge sessions on the various stages and forums of the International Festival of Creativity. A series of conferences and roundtables will also be held daily by Ipsos and RTL Ad Alliance on the RTL Beach throughout the Cannes Lions event, with marketers and industry leaders who have expertly navigated their brand’s context, acted with empathy, and managed expectations to flourish amidst chaos.

    Ipsos will be unveiling the exclusive results of its annual report Global Trends, which identifies and analyses the major trends for 2024, based on surveys of 48,000 people from more than 50 countries, and examining changes in attitudes over the last decade for business and brands.

    Unlock brand success

    Ipsos’ Brand management framework, Brand Success, empowers marketers and brand owners to grow successful brands. It relies on three keys to unlock brand growth: shaping unique expectations for the brand, understanding the context and acting with empathy. Several Ipsos’ solutions are based on this framework, all integrating various sources of information including surveys, behavioral data and social data.

    Follow our news related to Cannes Lions & brand success: Ipsos @ Cannes Lions 2024 | Ipsos.

  • Virgio’s new e-tail destination Ajiogram welcomes the brand

    Virgio’s new e-tail destination Ajiogram welcomes the brand

    Mumbai: Virgio, a circular fashion brand, announces its launch on AJIOGRAM, the latest venture of Reliance Retail’s fashion hub, AJIO. This collaboration aims to amplify Virgio’s mission of providing guilt-free shopping for environmentally-conscious fashion enthusiasts, reshaping the industry landscape with innovative and pro-planet product offerings.

    Through this platform, Virgio will exhibit its design and engage with a wider audience, nurturing a culture of creativity and entrepreneurship within the Indian fashion ecosystem. Customers can now explore and shop the latest collections by Virgio on AJIOGRAM.

    With a vision to minimise textile waste and advocate for conscientious consumption, Virgio stands as The Only Good Fashion Company. With a dedication to circularity at its core, Virgio presents a diverse array of chic and modern attire meticulously crafted from recycled materials, organic fibres, and repurposed fabrics. Every item in the Virgio collection embodies the brand’s steadfast devotion to pro-planet practices, seamlessly blending eco-consciousness with style and uncompromising quality.  

    “We are thrilled to partner with AJIOGRAM to bring Virgio’s collection to a wider audience,” said Virgio co-founder Amar Nagaraman. “This collaboration represents a significant milestone for us, as we continue to expand our reach and connect with conscious fashion enthusiasts across the country. With AJIOGRAM, we aim to make our designs more accessible and convenient for our customers.”

    As a direct-to-consumer (D2C) fashion brand, Virgio aims to deliver elegant and pro-planet styles to fashion-conscious consumers. By combining Virgio’s signature style with AJIOGRAM’s seamless shopping experience, customers can now discover and purchase their favourite Virgio pieces with just a few clicks. 

  • Bonito Designs opens flagship centre in Andheri Mumbai with Gauri Khan and Manish Malhotra

    Bonito Designs opens flagship centre in Andheri Mumbai with Gauri Khan and Manish Malhotra

    Mumbai: Bonito Designs, a full-home-only interior design company, has launched India’s first and only immersive flagship experience centre in the heart of Mumbai West, Andheri. This groundbreaking 12,000 sq. ft. centre sets a new standard in the interior design industry, offering an unparalleled, technology-driven, and immersive design experience. The opening weekend of the flagship centre was met with tremendous success, recording over 200 bookings and reinforcing Bonito Designs’ position as a category leader in Mumbai.

    The flagship centre was inaugurated by renowned designers Gauri Khan and Manish Malhotra, whose collaboration with Bonito Designs’ continues to bring exclusive design themes to life and democratize designer homes. This strategic alliance showcases the brand’s commitment to making celebrity interior designs accessible to everyone. The centre is meticulously conceptualized to be immersive and intuitive, leveraging advanced technology to achieve design excellence. This initiative aligns with Bonito Designs’ Vision 2025, which aims to become India’s premier choice for branded interior design.

    Bonito Designs’ new experience centre targets first-time home buyers where purchase decisions are typically influenced by both partners. It also caters to secondary audiences, including children, women, the designer community, investors, and potential new team members. It showcases 12,000 products in a single space, offering customers a comprehensive and immersive experience. This pioneering approach underscores Bonito Designs’ expansion and positions the brand as the top choice for branded interior design in the country.

    Innovation is at the core of Bonito Designs’ offerings. The company has introduced an intuitive mobile app to enhance customer satisfaction by providing a digital mapping of the customer journey, providing complete transparency. Additionally, the app uses data science to offer personalized design suggestions, aiming to increase revenue per customer.

    Speaking about the growth opportunities in the industry, Bonito Designs chief executive officer Amit Parsuramka said, “The interior design industry in India is experiencing a remarkable growth trajectory with a CAGR of approximately 18%. Recognizing this trend, we believe that now is the perfect opportunity to expand our offerings and introduce new products, as well as extend our presence to additional cities across India. The increasing number of branded housing projects is significantly boosting the growth of the interior design sector.

    We have observed a significant shift in consumer behaviour, particularly among the younger demographic. They are moving away from the cookie-cutter builder finish approach and have a clear vision of what they desire for their homes. This shift places a greater emphasis on personalized services like ours, where customization is the focal point.

    The variety of materials and advancements in finish technologies, both in base and final soft finishes, have also improved, enabling us to deliver stylish and long-lasting products.

    Moreover, our innovation in offering celebrity-designed homes has democratized this process, making it accessible for everyone in Bangalore, Mumbai, and soon, many other cities across India. Our collaboration with Gauri Khan and Manish Malhotra ensures that anyone can achieve a celebrity-designed home, aligning perfectly with our mission to provide personalized and premium interior design solutions.”

    Speaking on this landmark moment, Gauri Khan said, “Bonito Designs has consistently been at the forefront of design innovation, making smart, usable, and futuristic designs accessible to everyone. Their new 12,000 sq. ft. flagship experience centre is a testament to their commitment to excellence. This state-of-the-art facility seamlessly integrates the best of design and technology, offering an unparalleled experience to customers.

    Over the past two years of our collaboration, we have successfully created over 1,000 beautiful homes in Bangalore and Mumbai. It has been a rewarding journey, and I am excited to see how this new centre will further enhance our ability to bring stunning, personalized designs to even more homes.”

    Speaking on the new launch, and his collaboration with Bonito Designs Manish Malhotra said, “Interior design is a deeply personal endeavour; you want your home to be warm, welcoming, and a true reflection of your personality. Bonito Designs excels in making every space about you and your family. Their approach ensures that your home is not just beautiful but also uniquely yours.

    Design must be intricate and detailed, yet functional and chic. With over 12 years of expertise, Bonito has consistently delivered the perfect blend of couture and intellectual design for homes. This commitment to excellence is evident in their new flagship experience centre in Western Mumbai, where they have brought together the finest elements of design and technology to create a truly exceptional experience.”

    Bonito Designs continues to set new benchmarks in the industry with its unique blend of technology and celebrity collaboration, making high-end design accessible and achievable for all.

  • Tinder brings back ‘Let’s Talk Gender’ with a dating starter pack for first-time queer daters

    Tinder brings back ‘Let’s Talk Gender’ with a dating starter pack for first-time queer daters

    Mumbai: This Pride month, Tinder, a dating app has released its first Queer Dating Starter Pack in India. Developed with Gaysi Family, a queer-owned, queer-run media platform, this visual checklist will be a great assist for young first-time queer daters on Tinder, offering essential guidance on self-discovery, dating etiquette, consent, safety & boundaries, and self-care. Building on the LetsTalkGender.in guide and glossary launched by Tinder in 2022, the new checklist is integrated into this resource to be a trusted companion, providing quick check-ins as they navigate their dating firsts on Tinder!

    Tinder has also announced the return of Queer Made Weekend, one of India’s most popular pride festivals, dedicated to celebrating, supporting, and amplifying businesses and products made, owned, and run by India’s LGBTQIA+ community. Tinder Queer Made Weekend will be held on 8 June 2024 at Jio World Drive in Mumbai and DLF Promenade in Delhi on 15 – 16 June 2024.

    Dating apps are becoming a space where young adults comfortably explore and express their gender and sexuality, with 7 out of 10 young daters in India agreeing that dating apps offer more freedom for self-exploration and have helped dismantle stereotypes and expectations surrounding gender, sex, and relationships.1 Given the growing comfort in using dating apps for self-discovery, this checklist gives first-time queer daters a crucial edge in navigating various dating scenarios with confidence and clarity.

    To support queer newbies to be the most authentic selves on their dating journeys, Tinder’s Queer Dating Starter Pack, curated by Gaysi Family with insights from The QKnit, offers practical advice based on real-life experiences of the queer community. The FAQ section addresses common concerns and uncertainties that may arise during the dating process, such as readiness to date, exploring one’s identity, and understanding boundaries.  In June 2024, Tinder users in India will see the Swipe Cards directing them to detailed checklists on LetsTalkGender.in.

    Gaysi Family digital content editor Tejaswi Subramanian shared, “Gaysi Family and Tinder have a history of collaborating on initiatives like the Museum of Queer Swipe Stories, Tinder Queer Made Weekend and Let’s Talk Gender, aimed at celebrating inclusivity. We are now addressing a significant need for young queer daters who are navigating their dating lives for the first time. Many existing resources offering dating advice are often neither thoughtful nor inclusive. Our checklists fill that gap by encouraging young queer daters in India to engage thoughtfully with their connections while staying true to themselves. This effort complements the resources that we have co-created over the years. Here’s to creating a safe and enjoyable dating culture for young queer individuals! ”

    “Tinder has always supported the freedom of its users to explore their individuality both on the app and in real life with features like More Genders, Sexual Orientation, and Traveler Alert, among others. We’re so honoured to play a role in the dating journey of Tinder’s queer users, from coming out to finding a community, and are committed to creating more inclusive ways to help them make authentic connections we know today’s daters value the most. The Queer Dating Starter Pack underscores this commitment by providing essential support to our users, especially first-time queer daters navigating their dating firsts on Tinder.”- Tinder  India communications director Aahana Dhar

    Tinder has also introduced a series of new profile stickers such as ‘Came Out Online’, ‘My First Pride’ and more, giving members more options to express themselves and connect with others in an authentic and relatable way to celebrate Pride. Tinder’s Pride stickers will be available in the app beginning June 3. Members can view The Pride Sticker Center and add stickers to their profile by tapping on in-app notifications.

  • Fevicreate Idea Labs 2024 Art & Craft Competition: Winners announced

    Fevicreate Idea Labs 2024 Art & Craft Competition: Winners announced

    Mumbai: Pidilite, through its Fevicreate initiative, proudly announces the winners of the Fevicreate Idea Labs Annual Art & Craft Competition 2024. This national event, which combines science with art and craft, drew participation from over 1.3 lakh students representing 500+ schools across India, showcasing groundbreaking projects in Space Exploration, Endangered Species & Conservation, and Ocean Life.

    In its fourth year, the competition invited 16 finalists to Mumbai for the final round, where they competed live using a variety of art and craft materials, including Fevicreate boxes filled with Pidilite products. The themes were Marine Life for ages 9-14 years and the Solar System for ages 5-8 years. Projects were judged on creativity, innovative use of materials, scientific principles used, adherence to the theme, and overall presentation. Padma Shri Mylswamy Annadurai, an esteemed Indian space scientist and former ISRO Director, served as the chief jury member. Kashyap Gala, Senior Vice President of Consumer Products Business at Pidilite was also present at the event as a jury member.

    Winners in the 5-8 years or the ‘Little scientists’ age group include Hetvi Vaswani from MPS International, Jaipur, Rajasthan, and Bhani Gupta from St. Marks Senior Secondary Public School, Delhi, who both secured first place. Rama Anannya from Sri Chaitanya School Ameerpet, Hyderabad, Telangana, won second place, while Devanshi Sehgal from D.A.V High School, Ambala, took third place. In the 9-14 years ‘Young Innovators’ age group, Harshita Nopani from St. Xavier’s High School, Bilaspur, Chhattisgarh, claimed first place. Kanithi Swathi from D.A.V Centenary Public School, Vizag, Andhra Pradesh, secured second place, and Ifra Siddique from National English School, Kolkata, West Bengal, took third place.

    The final round was covered in episodes aired on prominent Viacom 18 network channels, Nickelodeon and Sonic. They will also be available on Jio Cinemas after June 24th.

    ISRO former director Padma Shri Mylswamy Annadurai expressed, “As a jury member of the Fevicreate Idea Labs competition, I am truly inspired by the creativity and ingenuity displayed by these young minds. At a time when education is evolving, it’s crucial to embrace the ‘learning by doing’ philosophy to drive STEM education. This competition exemplifies how art and science can come together to spark innovation and curiosity to approach and solve a given problem. The projects presented by these talented students are not only impressive but also a testament to the power of hands-on learning. I congratulate all the participants and winners for their remarkable efforts and encourage them to continue exploring and innovating.”

    Pidilite senior vice president of consumer products business Kashyap Gala remarked, “At Fevicreate, we wholeheartedly support the concept of ‘learning by doing.’ Today’s bright and curious minds thrive on challenges, and educators are continuously seeking innovative ways to teach them. School boards and NEP guidelines advocate for ‘Art-Integrated Learning,’ emphasizing that more learning should take place through art and craft. Fevicreate is dedicated to fostering this approach. The 16 creative young minds selected from across 65 cities and 1.3 lakh students are a testament to our commitment to ‘learning by doing.”

    Commenting on the association, Viacom18 Business head of Kids TV Network Anu Sikka said “Nick, as the ultimate destination for kids’ entertainment, is thrilled to join forces with Pidilite, the leader of arts and crafts innovation, for the innovative Fevicreate Idealabs Finale event. Nick’s extensive reach and influence in the children’s entertainment sector enable partner brands to connect with kids on a large scale, providing unique opportunities for collaboration. We are constantly seeking partnerships that enhance creativity and encourage exploration and learning. This contest embodies our dedication to nurturing the imaginative minds of tomorrow and offers a platform for Pidilite to showcase its innovative products to a broad, engaged audience.”

    Top winners received scholarships of Rs 1 lakh, Rs 75,000, and Rs 50,000 for first, second, and third places, respectively. Additional awards included runner-up prizes, trophies, certificates for schools with high participation, 22 city-level winners and special hampers for top students from schools with over 200 participants.

  • “Premiumization is a rapidly growing trend in the consumer landscape in the alcobev space”: Anant Iyer

    “Premiumization is a rapidly growing trend in the consumer landscape in the alcobev space”: Anant Iyer

    Mumbai: The alcoholic drinks market continues to thrive and expand, reflecting both evolving consumer preferences and economic dynamics. With a substantial share of revenue generated at home and a significant portion coming from out-of-home consumption, the market presents a comprehensive picture of growth and opportunity. In 2024, the combined revenue from both sectors in the alcoholic drinks market is poised to reach a staggering $56.5 billion, highlighting the robust demand and market potential.

    Alcobrew Distilleries Pvt. Ltd has carved a niche for itself in the highly competitive Indian alcohol market. With a commitment to quality and innovation, the company has steadily built a reputation for excellence and reliability.

    Alcobrew Distilleries Pvt. Ltd CCO Anant S. Iyer is a seasoned leader who stormed into the market years ago and has always succeeded in his endeavors. With over 33 years of experience in myriads of positions, he is accountable for day-to-day operations, from sales and marketing to supply chain management, elevating Alcobrew to new heights.

    As COO of Alcobrew, Anant plans to grow both the portfolio and the geographic scope of operations. His business approach relies around the key premise of “pay more for better,” acknowledging Indian consumers’ changing demands. In fact, “Premiumization” is more than just a phrase for him; it is a major driver in Alcobrew’s path to long-term development and profitability.

    Indiantelevision.com had the opportunity to speak with Iyer. In an engaging conversation, he shared his journey of establishing Alcobrew, the challenges faced, and the insights gained along the way.

    Edited excerpts

    On the early days of your professional journey and your diverse experiences have shaped your leadership style

    My early years were largely a journey of learning. I was keen to learn new processes, functions, roles and very open to new ideas. These early years I was also witness to the changing landscape in corporate India which moved from its legacy style to one where Personal Computers and IT made their entry. This was both anxiety filled and exciting at the same time. Cross functional movement and working across geographies also helped me understand diverse departmental roles as well as cultures. All of this has allowed me to have an inclusive approach to my management and leadership style.

    On your time at United Spirits Limited & Diageo India and Jagatjit Industries Limited prepare you for your role as COO at Alcobrew

    With over 33 years of experience in the Alcobev industry, I have assumed various challenging roles in Managing P&L, Sales, Marketing, Business Strategy, Corporate Affairs and Business Development, both in India and abroad. I have supervised large teams, by implementing efficient processes, setting performance metrics, and spearheading transformative business initiatives. This vast experience has allowed me to develop an intricate understanding of the industry’s workings, relationships, and processes.

    As the COO of Alcobrew, I assume the responsibility for the company’s overall business operations-sales, marketing, supply chain management  amongst others leading to efficiencies in P&L management while spearheading growth initiatives.

    On elaborating more on “Premiumization” and its meaning for the company and its consumers

    Premiumization is a rapidly growing trend in the consumer landscape in the alcobev space. The category is witnessing consumers moving up the price ladder to consume better even if it is lesser, or Quality over quantity. This trend would only continue and is leading to an increase in volumes of existing premium segments as well as potentially creating new segments.

    For Alcobrew Distilleries our Founder, the Chairman & Managing Director Mr. Romesh Pandita envisioned the organization as a “premium only” company as early as 2006, with the manufacturing and marketing tie-up with Gruppo Campari, Italy for Old Smuggler Scotch Whisky. Subsequently the launch of White & Blue Whisky in 2012 and Golfer’s Shot Whisky in 2014 firmly established this vision. From 2020 onwards despite the pandemic we expanded our portfolio further with a continuous process of launches of new brands in the potential segments in the alcobev industry that existed.

    We conceived a Vodka brand during lockdown and launched it just after the opening up of liquor vends, namely One More Vodka which was a semi-premium Vodka. Immediately after we launched flavour variants namely One More Green Apple Vodka and Orange. Towards the end of 2022 we launched Alcobrew Single Oak Whisky in the Semi-Premium Plus segment, and this brand has also been received well by consumers. In the first half of 2023 we launched Golfer’s Shot 18 Hole Whisky in the Premium Plus price points, one notch below the standard scotch whisky segment in the North and Western markets and are in the process of launching the same in UP.

    We will continue to premiumize our portfolio and are looking at launching our Single Malt in 2025 from our Gamber Valley Malt distillery situated at Gamberpul, Solan District, Himachal Pradesh. This unit has been conceived and set up prior to the pandemic. The unit operations are spearheaded by Ms. Vanessa Pandita, our Director- Strategy & Business Development.

    All our recent launches and further portfolio expansion in the premium space will assist in growing the company’s Top-line and Bottom-line.

    On unique strategies you bring to boost sales and brand presence

    I have used my experience to steward the organization under the guidance of our CMD, Mr. Romesh Pandita along with the support of our Deputy Managing Director Mr. Arvind Kaul and together as a team we have ensured that growth has been in the mid-teens. This growth would not have been possible without the backing of our people in the organization whether in sales, marketing, manufacturing, supply chain, HR and F&A.

    We have consistently launched brands to make our portfolio more robust. We have entered newer markets and are now making inroads in the West, East and some markets of the South.

    Our brand marketing efforts focus at the point-of-sale at both retail and on-trade through visibility and brand activations (liquid to lips). Given the fact that we are working in a media dark market we avoid conventional ATL marketing. We are looking at boosting our on-trade presence given our growing portfolio and the ability to help build lasting memories and experiences for our brands with consumers in the on-trade.

    The use of Market Research to help guide decision making, use of ERP to build efficiency across functions, Sales Force Automation to help improve distribution effectiveness are some of the practices brought in. We have become a Public Limited Company moving from a Private Limited one and continue to follow all compliances mandated by the State and Central Govts.

    On approaching the challenge of building brand loyalty in a highly competitive market like the alcohol industry

    As you are aware the alcohol industry is a media dark market. The focus of all players is at the point-of-sale or L3F (last 3 feet). It is indeed a crowded market but I guess “we work harder”! We build strong relationships with the retail and encourage them to ensure good displays and shelving of our brands that leads to better visibility and sales. We do look at permanent brand visibility at retails in key markets.

    As a company, we have been very product focused and that has helped us win consumers. We are consistent with our Limited Edition Packs which we introduce during the festive season such as that of Golfer’s Shot Whisky. Finally, our blends are truly best in class and if tried by consumers they normally stick with our brands.

    On any successful marketing campaigns or initiatives that you have led at Alcobrew

    As we are operating in a media dark market, our efforts have been to focus on Limited Edition Packs during the festive season to increase the buzz around the brand. We also up the ante at the point of sale through shelf displays, rack branding, gondolas and liquid to lips promotions in the on-trade.

    On technology playing a role in your business transformation and operational efficiency at Alcobrew

    Technology has been a driver for us across all functions in the organization. It has helped build efficiency in the back end supply chain, assisting sales teams through sales force automation, optimizing marketing spends, helping HR & Admin to effectively execute necessary support functions and the streamlining of all our Accounting processes. The organization is always eager to adopt newer ideas that increase efficiency across deliverables of process optimization, value engineering etc.

    On anticipating consumer preferences in the Indian spirits market evolving

    We are in constant touch with our consumers through Brand Equity monitoring and various qualitative researches conducted by us. We are also a part of the industry body CIABC (Confederation of Indian Alcoholic Beverage Companies).

    As mentioned earlier, the premiumization trend is something that we have taken cognizance of, and our near launches are all a part of this trend. Younger Gen Z and millennials over the Legal Drinking Age (LDA) are also looking at newer experiences and we have kept track of this too. We are an organization that has its eyes and ears close to the market.

    Our vision is to be a part of people’s everyday lives, be it in moments of indulgence, deliberation or exploration.

  • Godrej Food Trends Report 2024 sheds light on sustainable culinary practices

    Godrej Food Trends Report 2024 sheds light on sustainable culinary practices

    Mumbai: As the world unites to honour World Environment Day, immerse yourself in a culinary revolution that promises to tantalise your taste buds and nurture our planet. The Godrej Food Trends Report 2024 curated by Godrej Vikhroli Cucina was recently unveiled at L’affaire 2024, a brand agnostic annual IP, a successful zero waste event. Out of the total 1,945 kgs of waste generated at L’affaire, 94.8 per cent (1843.2 Kgs) was recycled, composted, reused, or donated, with the support of Skrap, the sustainability partner. From sustainable decor choices and reusable wine glasses at the launch event to predicting key trends on World Environment Day; Godrej Vikhroli Cucina has always created a sustainable, environment-friendly haven for foodies worldwide.

    Crafted with insights from over 190 visionary thought leaders—including celebrity chefs, influential bloggers, and dedicated nutritionists—the report highlights the most transformative trends in sustainable food practices. These trends are poised to revolutionise the way we eat and think about food, paving the way for a healthier, more sustainable future for generations to come.

    Key Trends for World Environment Day 2024:

    1. Supporting Local Farmers & Producers: Nearly 90 per cent of the experts predict a surge in consumer interest in supporting local farmers and producers. This trend emphasises the need for sustainable and ethically sourced food. As consumers become more aware of the environmental impact of their choices, they seek ways to contribute positively to their communities.

    2. Adopting a Climatarian Diet: In 2024, approximately 75 per cent of experts believe that people will increasingly adopt a climatarian diet. This dietary shift focuses on foods with a lower carbon footprint, promoting environmental sustainability. By making conscious choices, individuals can reduce their impact on the planet while enjoying delicious and nutritious meals.

    3. Sustainable Packaging: The panel expects a strong demand for sustainable, eco-friendly packaging. With 71 per cent of experts emphasizing this trend, it’s clear that consumers are becoming more environmentally conscious. Brands and manufacturers are responding by exploring innovative packaging solutions that minimize waste and promote a circular economy.

    “World Environment Day serves as a powerful reminder of the impact our choices have on the planet. The trends highlighted in the Godrej Food Trends Report 2024, such as supporting local farmers, adopting a climatarian diet, and prioritizing sustainable packaging, are not just trends but necessary shifts towards a more sustainable future. By embracing these changes, we can make a significant difference in the health of our planet while enjoying a rich and varied culinary experience.” – says Rushina Munshaw Ghildiyal, managing director of Perfect Bite Consulting and editor of the annual Godrej Foods Trends Report.

    As we embrace the trends from the Godrej Food Trends Report 2024, let us commit to choices that benefit both our palate and our planet. Support local farmers, adopt climate-friendly diets, and champion sustainable packaging to build a healthier, more sustainable world.

    Godrej Food Trends Report 2024 is available for download at www.vikhrolicucina.com

  • Renowned cinematographer Ravi K. Chandran joins Canon India as Cinema EOS ambassador

    Renowned cinematographer Ravi K. Chandran joins Canon India as Cinema EOS ambassador

    Mumbai: Building on its legacy of fuelling creativity and innovation, Canon India has announced the onboarding of acclaimed cinematographer and director, Ravi K. Chandran as a Canon Cinema EOS Ambassador. This initiative is part of Canon’s commitment to spread the culture of videography and nurture talent in the realm of filmmaking through its ambassador program. Chandran, a celebrated figure with an illustrious three-decade career spanning Hindi, Malayalam, and Tamil cinema, is known for his pivotal role in redefining Indian cinematography.

    A beloved figure in Indian cinema, Chandran’s journey began in 1984 and quickly ascended after his breakthrough with the Malayalam film “Kilukkampetti.” His masterful work in “Virasat” earned him widespread acclaim, setting a high standard early in his career. Over the years, Chandran has garnered multiple reputed awards, including two Filmfare Awards and a Southern Filmfare Award. His international recognition peaked with a nomination for the prestigious Camerimage Golden Frog Award, marking him as the only Indian cinematographer to achieve this honour.

    Canon India, assistant director, imaging communication business centre, Vishesh Magoo expressed his enthusiasm about Chandran’s inclusion, “We are thrilled to welcome Ravi K. Chandran to the Canon family! His exceptional talent and innovative spirit align perfectly with Canon’s mission to empower visual storytellers. At Canon India, we are not only committed to pioneering new technology but also forging new partnerships, so that together, we can spread the culture of filmmaking further and nurture a culture of creativity in India. With Chandran’s expertise coupled with our cutting-edge cinematography solutions, I am confident that India’s visual storytelling landscape will reach unprecedented heights, inspiring generations to come.”

    Ravi K. Chandran expressed his excitement about the collaboration, stating, “Joining the Canon EOS Ambassador Program is an exciting moment for me. Canon’s continuous innovation has always intrigued me, pushing me to explore new possibilities in cinematography. With this collaboration, I not only look forward to infusing new energies amidst bright young minds of the world of cinema but I’m also all geared up to unlock new horizons that I have envisioned throughout my career. Together with Canon, I am eager to push the boundaries of filmmaking and pave the way for exciting advancements in the field.”

    Chandran’s innovative approach is exemplified in iconic Bollywood films such as “Dil Chahta Hai,” “Yuva,” “Koi Mil Gaya,” “Paheli,” “Fanaa,” “Saawariya,” “Ghajini,” “Rab Ne Bana Di Jodi,” “My Name is Khan,” and “Agneepath” amongst others. In the South, he has significantly influenced visual storytelling with masterpieces such as “Minsaara Kanavu,” “Kandukondain Kandukondain,” “Citizen,” “Boys,” “Aayitha Ezhuthu,” and “Kannathil Muthamittal.”

    The Canon EOS Ambassador Program brings together creative professionals and industry experts who are influential leaders in the photo and video community, both offline and online. They help the community by providing trusted product validation, assurance, and consultation, reaching a diverse audience across different genres, demographics, and languages. The program nurtures a community dedicated to advancing the art of visual storytelling.