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Category: MAM

  • KAZO’s end-of-season sale offers up to 70 per cent off

    KAZO’s end-of-season sale offers up to 70 per cent off

    Mumbai: KAZO Fashion Pvt Ltd, the iconic fashion brand celebrated for its versatile designs and unparalleled quality announces its much-anticipated end-of-season sale (EOSS). Customers can discover unmatched styles and enjoy a discount of up to 40 per cent, accessible both online and at KAZO’s exquisite offline stores from the second week of June onwards.

    For an incredible style upgrade with KAZO’s end-of-season sale (EOSS), one can visit the KAZO retail outlets across pan-India where the deals are unbeatable – grab 20 per cent off on the purchase of one item, enjoy 30 per cent off on the purchase two, and go all out with 40 per cent off on the purchase of three items respectively. For online shoppers, there are jaw-dropping discounts of up to 70 per cent off on some of the most sought-after styles.  

    Unveiling the EOSS, KAZO director of operations Siddhant Aggarwal said “At KAZO, strategic planning is at the forefront as we gear up for our highly anticipated End of Season Sale (EOSS). We are eagerly anticipating the bustling activity in our stores and online platforms as fashion enthusiasts seize the opportunity to indulge in their favorite KAZO pieces at unbeatable prices. This sale isn’t just your average shopping event – it’s a celebration for all the savvy shoppers out there, offering exclusive deals and incredible savings on a wide range of fashion must-haves. Whether you’re shopping in-store or online, our anticipated sales target of 30 Cr. reflects the unwavering trust and loyalty of our valued customers, we are confident that this End of Season Sale (EOSS) will be yet another milestone in our journey of delivering unparalleled fashion excellence. Join us as we celebrate the culmination of summer in style and indulge in the extraordinary with KAZO’s EOSS.”

    The sale features an extensive collection of trendy tops, chic dresses, stylish trousers, comfortable jeggings, statement bags, dazzling jewellery, and all other fashion essentials. With such a diverse selection, you’re sure to find something that perfectly matches your style and personality. KAZO’s commitment to offering exceptional value remains unwavering, and this sale is a testament to that dedication.

    KAZO’s EOSS is live for shopping along with the newly launched SS’24 collection across retail stores, website www.kazo.com, and user-friendly mobile app. Additionally, the new apparel range is also available at multi-channel platforms such as Myntra, Ajio, Nykaa Fashion, Amazon, Tata CliQ, Flipkart, Shoppers Stop, and more.

  • PM Modi gets 70 per cent approval rating despite slight dip in May 2024: Ipsos IndiaBus PM’s Approval Rating

    PM Modi gets 70 per cent approval rating despite slight dip in May 2024: Ipsos IndiaBus PM’s Approval Rating

    Mumbai: Narendra Modi has been voted back to power in the general elections as the PM of the country and on 9 June 2024, took oath as the PM of the country. Interestingly, Modi being high on the popularity sweepstakes is ratified by the Ipsos Approval Rating of the PM, carried out in May 2024, where he scored 70 per cent for his performance as the PM of the country. Though there has been a five  per cent dip over the last round of the Ipsos survey conducted in February 2024, yet, majority of citizens polled believe Modi is doing a good job as the PM, as opposed to the naysayers, who were far and few.    

    Interestingly, Modi’s approval rating was seen to be high across different cohorts and cities: Citizens of north zone (86 per cent), tier1 (85 per cent) and east zone (83 per cent) gave Modi a distinction in performance as PM. He was further rated high on performance by full time parents/ homemakers (79 per cent), tier3 cities (76 per cent), 45-plus age group (75 per cent), west zone (75 per cent), low education citizens (73 per cent), females (72 per cent), 18-30-year-olds (71 per cent), SEC B (71 per cent), employed part time/ full time (71 per cent), SEC A (69 per cent), SEC C (69 per cent), males (68 per cent), 31-45 years (66 per cent), high education (65 per cent), students/ pupils (62 per cent) and tier2 (60 per cent).

    His approval rating was relatively lower for metros (53 per cent), self employed (43 per cent) and south zone (31 per cent). 52 per cent disapproved in south zone.

    Performance of Modi government on key issues

    What were the hits and misses of the Modi government? The survey also gauged the performance of the government on some of the key portfolios. Education system, sanitation and cleanliness and healthcare emerged the top performance areas. Pollution and environment, poverty, inflation and corruption were the middle of the road performance areas. While unemployment was rated lowest in performance.

    Areas

    Performance April ‘24

    Performance May ‘24

    1

    Education System

    76 per cent

    2

    Sanitation & Cleanliness

    67 per cent

    3

    Healthcare System

    64 per cent

    4

    Pollution and Environment

    56 per cent

    5

    Poverty

    45 per cent

    6

    Inflation

    44 per cent

    7

    Unemployment

    43 per cent

    8

    Corruption

    42 per cent

    Ipsos India group service line leader, public affairs, corporate reputation, ESG & CSR, Parijat Chakraborty said, “PM Modi has been elected for the third term as the PM of the country and that gets validated in our approval rating for the PM carried out in May 2024, which gives him a high rating of 70 per cent on his performance. Though there has been a five  per cent dip from last round, Modi continues to be popular among the masses as their leader to steer the country The poll lauds his work particularly in the areas of education, sanitation and cleanliness and healthcare. In some areas the views were polarized on his performance. Particularly, for pollution, poverty, inflation, corruption and unemployment.”  

    Methodology:

    Ipsos IndiaBus is a monthly pan India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200+ respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, tier 1, tier 2 and tier 3 towns, providing a more robust and representative view of urban Indians. The respondents were polled face to face and online. We have city-level quota for each demographic segments that ensure the waves are identical and no additional sampling error. The data is weighted by demographics and city-class population to arrive at national average.

  • Viral CLAT ad sparks outrage amid NEET controversy, says ‘Think Beyond NEET, IIT-JEE’

    Viral CLAT ad sparks outrage amid NEET controversy, says ‘Think Beyond NEET, IIT-JEE’

    Mumbai: The controversy surrounding NEET has taken an unexpected turn with a viral advertisement igniting further outrage among students. Alleged irregularities in the NEET exam results have reached a boiling point, with students nationwide protesting and demanding the complete cancellation of the exam and a thorough investigation into the reported discrepancies.

    A newspaper advertisement for the Common Law Admission Test (CLAT) has gone viral on social media platform X. The ad’s message, perceived by many as insensitive, reads: “Disappointed with NEET results? Think beyond NEET, IIT-JEE. Think CLAT! 5-year law from NLU’s.” Accompanying the shared ad, a user said, “Capitalism is peaking. Last time a shaving blade company tried to capitalise on young topper’s looks.”

    The controversy began on 4 June when the National Testing Agency (NTA) released the NEET results. Following the announcement, numerous students reported discrepancies in their scores, leading to widespread calls for the cancellation of the NEET UG 2024 exam. Many medical aspirants, dissatisfied with their results, have demanded an investigation into the alleged irregularities.

    The demand for a probe into the NEET results is gaining momentum. Students believe that only a thorough investigation can address their concerns and restore faith in the examination process. However, the authorities have yet to respond to the students’ demands, leaving them anxious and frustrated.

    The viral ad, while highlighting alternative paths, serves as a stark reminder of the uncertain future many medical aspirants now face. For some, this could mean giving up on their lifelong dream of becoming a doctor. The students await a response from the authorities, hoping for a resolution to this controversy.

  • Top 5 Benefits of Investing in SIP

    Top 5 Benefits of Investing in SIP

    Introduction

    Investing in a Systematic Investment Plan (SIP) offers a structured and disciplined approach to building wealth over time. SIPs are a popular choice among investors due to their flexibility, ease of use, and potential for significant returns. In this article, we will explore the top five benefits of investing in SIPs and how using a SIP calculator online can enhance your investment strategy.

    1. Disciplined investing

    One of the primary benefits of SIPs is the promotion of disciplined investing. With SIP, investors commit to investing a fixed amount at regular intervals, usually monthly. This systematic approach ensures consistent investment, which is crucial for wealth creation over the long term. By automating the investment process, SIPs help investors avoid the temptation to time the market and make impulsive investment decisions based on short-term market fluctuations.   
    How it works?   
    ●    Regular investments: By investing a fixed amount regularly, investors build a habit of saving and investing consistently.

    ●    Automated process: SIPs automate the investment process, making it easier to stay disciplined.

    2. Rupee cost averaging

    Rupee cost averaging is a significant advantage of SIPs. This strategy involves investing a fixed amount at regular intervals, regardless of the market conditions. As a result, investors buy more units when prices are low and fewer units when prices are high, averaging out the purchase cost over time. This approach reduces the impact of market volatility and lowers the overall investment risk.

    Benefits of rupee cost averaging:

    ●    Lower average cost: Over time, the average cost per unit tends to be lower, leading to better returns.

    ●    Mitigating volatility: Regular investments help mitigate the impact of short-term market fluctuations.

    3. Power of compounding

    The power of compounding is one of the most compelling benefits of investing in SIPs. Compounding refers to the process where the returns earned on an investment are reinvested to generate additional returns. Over time, this snowball effect can lead to significant wealth accumulation. The longer the investment horizon, the greater the impact of compounding.

    How compounding works?

    ●    Reinvested earnings: Returns generated by the investment are reinvested, allowing the investment to grow exponentially over time.

    ●    Long-term growth: the longer the investment period, the more pronounced the effect of compounding.   
    4. Flexibility and convenience

    SIPs offer flexibility and convenience, making them accessible to a wide range of investors. Investors can start with a small amount and gradually increase their investment as their financial situation improves. Additionally, SIPs provide the flexibility to pause or stop investments without incurring penalties, offering greater control over the investment process.

    Features of SIPs:

    ●    Low minimum investment: Investors can start with a modest amount, making SIPs accessible to everyone.

    ●    Adjustable contributions: Investors can increase or decrease their contributions based on their financial situation.

    ●    Easy to manage: SIPs can be easily managed online, providing convenience and control.

    5. Use of SIP calculator online

    Using a mutual fund sip calculator is a valuable tool for planning and optimising SIP investments. A SIP calculator helps investors estimate the future value of their investments based on regular contributions, expected returns, and investment duration. By using this tool, investors can set realistic financial goals, track their progress, and make informed decisions about their investment strategy.

    How to use a SIP calculator?

    1.    Enter monthly investment amount: Specify the amount you plan to invest each month.

    2.    Investment period: Enter the duration of your investment in years.

    3.    Expected annual return: Provide an estimate of the annual return rate you expect from the investment.

    4.    Calculate: The calculator will estimate the future value of your SIP investments based on the inputs.

    Benefits of using a SIP calculator:

    ●    Financial planning: Helps in setting realistic financial goals and planning investments accordingly.

    ●    Progress tracking: Allows investors to track their investment progress and make adjustments if necessary.

    ●    Informed decisions: Provides a clear picture of potential returns, aiding in making informed investment decisions.

    Conclusion

    Investing in a Systematic Investment Plan (SIP) offers numerous benefits, including disciplined investing, rupee cost averaging, the power of compounding, and flexibility. Additionally, using a SIP calculator online can enhance your investment strategy by providing valuable insights into potential returns and helping you plan effectively. By leveraging these benefits, investors can achieve their financial goals and build significant wealth over time. Start investing in SIPs today to secure a prosperous financial future.   
     

  • Why Renewing Your Two-Wheeler Insurance on Time is Crucial: A Comprehensive Guide

    Why Renewing Your Two-Wheeler Insurance on Time is Crucial: A Comprehensive Guide

    Riding a two-wheeler can be thrilling, but it also comes with its set of responsibilities, the most important of which is ensuring that your vehicle is insured. Explore why timely two-wheeler insurance renewal is crucial for every rider with Honda insurance or other brands.

    The Importance of Timely Insurance Renewal

    Two-wheeler insurance is a mandatory requirement under the Motor Vehicles Act of 1988. It protects riders from financial liabilities arising from accidents, thefts, and other unforeseen incidents. The insurance covers your liabilities towards third parties and also covers damage to your own vehicle, depending on the type of policy you choose.

    ●    Legal Compliance:  
    Renewing your bike insurance on time ensures you comply with the law. Driving without insurance can lead to hefty fines and even imprisonment in the case of accidents involving third parties. For instance, under the revised Motor Vehicle Act of 2019, the penalty for riding without insurance has increased significantly, emphasising the legal importance of renewal.

    ●    Continuous Coverage:  
    An expired policy means no insurance coverage. If your insurance lapses and your bike gets damaged or stolen, you will have to bear all the repair or replacement costs. Timely renewal ensures that you’re never without coverage and that your financial interests are protected.

    ●    No Claim Bonus (NCB):  
    One of the most compelling reasons to renew on time is to preserve your No Claim Bonus, which is a discount on the renewal premium for every claim-free year. This can be as much as 50% after five consecutive claim-free years. Delaying your renewal can lead to losing this significant discount.

    ●    Avoiding Inspection Hassles:  
    If your policy expires, the insurance company might require a fresh inspection of the vehicle before renewing the policy, which can be a hassle. Renewing before the policy expires saves you this trouble and ensures a smoother, quicker renewal process.

    Renewal Process: Steps to Follow

    Renewing your two-wheeler insurance is a simple process, especially with online options now widely available. Here’s how you can renew your Honda insurance or any other bike insurance online:

    1.    Log on to the Insurer’s Website:  
    Visit the official website of your insurance provider. Most providers have a dedicated section for renewals.

    2.    Enter Your Policy Details:  
    Input your existing policy number and other required details, such as your bike’s make, model, and registration number.

    3.    Review Your Policy:  
    Check the details of your current policy. This is a good time to evaluate if your insurance needs have changed and if you need to add any additional coverage or riders.

    4.    Make Payment:  
    Once you’ve confirmed the details and the renewal premium, proceed to make the payment online. Upon payment, you will receive a digital copy of your renewed policy.

    Impact of Not Renewing Your Two-Wheeler Insurance

    Failing to renew your two-wheeler insurance on time can have serious implications beyond just legal issues. Here are some of the impacts that can affect you financially and legally if your motorcycle or scooter insurance lapses:

    ●    Immediate Loss of Coverage:  
    The moment your insurance policy expires, your bike is no longer protected against risks. This means any damage due to accidents, fires, theft, or natural calamities occurring post-expiration will not be covered, leading to potential financial hardships as you cover these costs out-of-pocket.

    ●    Legal Risks and Penalties:  
    Riding without valid insurance is illegal and exposes you to fines and penalties. According to the updated Motor Vehicle Act, fines for riding without insurance have increased significantly, which can dent your finances more than the cost of renewal. In severe cases, such non-compliance can also lead to impounding of your vehicle or even imprisonment.

    ●    Increased Premium Costs:  
    When your policy lapses, insurance companies view you as a high-risk customer, which can lead to higher premium rates when you do decide to renew or buy a new policy. Additionally, you lose any accrued benefits, such as the No Claim Bonus, which could have significantly lowered your premium costs.

    ●    Hassle in Renewal Process:  
    An expired policy often means undergoing vehicle inspections and more paperwork when you choose to renew it, adding to the inconvenience. In some cases, insurers may even deny renewing the policy, forcing you to look for new insurance, which might come with its own set of challenges and higher costs.

    Renewing your two-wheeler insurance on time is not just a legal requirement but a necessary measure to ensure peace of mind while riding. It protects you financially against potential losses due to accidents, theft, or damage to your vehicle. With online renewal options, the process has become more convenient than ever before. So, make sure to set a reminder for your next two-wheeler insurance renewal to enjoy uninterrupted protection and ride without any worries.

    *Standard T&C apply

    *Insurance is the subject matter of solicitation. For more details on benefits, exclusions, limitations, terms and conditions, please read sales brochure/policy wording carefully before concluding a sale.  
     

  • Founding Two99 was driven by a vision to revolutionize the way businesses approach marketing and technology: Agam Chaudhary

    Founding Two99 was driven by a vision to revolutionize the way businesses approach marketing and technology: Agam Chaudhary

    Mumbai: Two99 dedicates to help businesses enhance their top-line and bottom-line performance. Their commitment to holistic solutions enables us to deliver results that exceed our clients’ expectations. They empower businesses of all sizes to achieve sustainable success in an ever-evolving digital landscape.

    Two99’s proprietary BEETLE algorithm is the cornerstone of their success. This powerful tool considers over 100 elements, empowering decision-makers to control both top-line and bottom-line factors for sustainable success.

    Indiantelevision.com caught up with Two99 founder & CEO Agam Chaudhary, where he emphasised more of his organisation.

    Edited excerpts

    On inspiration to establishTwo99

    Founding Two99 was driven by a vision to revolutionize the way businesses approach marketing and technology. We saw an opportunity to bridge the gap between innovative storytelling and cutting-edge technology to create meaningful, lasting connections with audiences. Our primary goal was to address the fragmentation in the digital landscape, where businesses often struggled to integrate their marketing efforts seamlessly across various platforms.

    At Two99, we focus on elevating user experience, building contributing communities, and deploying efficient distribution strategies. We recognized the need for a holistic approach that not only emphasizes growth and profitability but also ensures businesses remain agile and responsive in an ever-evolving digital environment. Our commitment is to deliver solutions at the speed of light, enabling our clients to stay ahead in the competitive market.

    On the cutting-edge marketing algorithm works and key factors it analyzes to enhance customer experiences and community building

    Our cutting-edge marketing algorithm is designed to optimize and personalize customer interactions, enhancing their overall experience while fostering strong community ties. Here’s how it works and the key factors it analyzes:

    1.     Data Collection and Integration: The algorithm starts by gathering data from multiple touchpoints, including website interactions, social media activity, purchase history, and customer feedback. This comprehensive data collection ensures a 360-degree view of the customer.

    2.     Behavioral Analysis: By analyzing customer behavior patterns, the algorithm identifies preferences, interests, and potential pain points. This includes tracking browsing habits, content engagement, and response to various marketing campaigns.

    3.     Segmentation and Personalization: Using advanced machine learning techniques, the algorithm segments customers into distinct groups based on their behavior and preferences. It then tailors marketing messages, product recommendations, and content to each segment, ensuring a personalized experience for every customer.

    4.     Predictive Analytics: The algorithm employs predictive analytics to anticipate future customer actions. By understanding past behavior and current trends, it can forecast customer needs and proactively deliver relevant content or offers, enhancing satisfaction and loyalty.

    5.     Community Engagement: To build and nurture communities, the algorithm identifies and amplifies key engagement opportunities. It suggests relevant topics for discussion, highlights active community members, and facilitates meaningful interactions, fostering a sense of belonging and trust.

    6.     Continuous Optimization: The algorithm continuously learns and adapts from ongoing interactions and feedback. It refines its strategies to improve accuracy and effectiveness, ensuring that marketing efforts are always aligned with evolving customer expectations.

    By leveraging these key factors, our algorithm not only enhances individual customer experiences but also strengthens community bonds, driving sustainable growth and loyalty for our clients.

    On foreseeing the future of EdTech and its integration with marketing technologies

    The future of EdTech is poised to be transformative, with significant integration of advanced marketing technologies playing a crucial role in its evolution. Here’s how I envision this future:

    1.     Personalized Learning Experiences: EdTech platforms will increasingly leverage AI and machine learning to create highly personalized learning journeys. By analyzing student behavior, preferences, and performance data, these platforms can offer tailored content and adaptive learning paths, ensuring each student receives a unique, effective educational experience.

    2.     Enhanced Engagement through Gamification: Marketing technologies will bring gamification to the forefront of EdTech. By incorporating game-like elements such as rewards, leaderboards, and interactive challenges, EdTech platforms can boost student engagement and motivation, making learning more enjoyable and effective.

    3.     Seamless Integration of Multimedia Content: The future of EdTech will see a seamless blend of multimedia content, powered by marketing technologies. High-quality videos, interactive simulations, and immersive VR experiences will become integral to educational platforms, catering to diverse learning styles and making complex concepts more accessible.

    4.     Data-Driven Insights for Educators: Marketing technologies will provide educators with powerful analytics tools to track student progress and identify areas needing improvement. These data-driven insights will enable educators to offer timely interventions and personalized support, enhancing overall educational outcomes.

    5.     Community Building and Collaboration: EdTech platforms will leverage social media and community-building tools to foster collaboration among students, teachers, and parents. Online forums, discussion groups, and collaborative projects will create vibrant learning communities, encouraging knowledge sharing and peer support.

    6.     Integration with Lifelong Learning Ecosystems: The future of EdTech will extend beyond traditional K-12 and higher education to encompass lifelong learning. Marketing technologies will help create ecosystems where individuals can continuously upskill and reskill, aligning educational offerings with career goals and market demands.

    7.     Focus on Accessibility and Inclusivity: Advanced technologies will drive efforts to make education accessible to all, regardless of geographic or socio-economic barriers. EdTech platforms will incorporate features like multilingual support, offline access, and assistive technologies, ensuring inclusive education for diverse learner populations.

    In essence, the integration of marketing technologies with EdTech will revolutionize the educational landscape, creating more engaging, personalized, and effective learning experiences. By harnessing the power of data, personalization, and community engagement, the future of EdTech promises to be dynamic and inclusive, preparing learners for the challenges of tomorrow.

    On receiving accolades like the ‘Stars of the Industry Award’ impacting your career and the growth of Two99

    Receiving accolades such as the ‘Stars of the Industry Award’ has had a profound impact on both my career and the growth of Two99. This recognition has been instrumental in shaping my career and driving the growth of Two99. They have enhanced our reputation, motivated our team, increased our visibility, and opened up new opportunities, all of which contribute to our ongoing success and impact in the industry.

    On emerging trends in marketing and technology you believe will shape the future

    The future of marketing and technology is being shaped by several emerging trends, and Two99 is strategically positioning itself to leverage these developments. Here are the key trends and how we’re preparing to capitalize on them:

    1.     Artificial Intelligence and Machine Learning: AI and ML are revolutionizing how we understand and interact with customers. Two99 is investing in advanced AI-driven tools to enhance personalization, predictive analytics, and automated decision-making, ensuring our clients can deliver highly targeted and efficient marketing campaigns.

    2.     Omnichannel Marketing: Consumers expect seamless experiences across all touchpoints. We’re developing integrated marketing strategies that unify online and offline channels, creating consistent and cohesive customer journeys. This includes leveraging data from various sources to provide a 360-degree view of the customer.

    3.     Voice Search and Smart Assistants: The rise of voice search and smart assistants is changing the way people seek information. Two99 is optimizing content for voice search and developing strategies to ensure our clients’ brands are discoverable and relevant in this new landscape.

    4.     Augmented Reality (AR) and Virtual Reality (VR): AR and VR are transforming customer engagement by offering immersive experiences. We’re exploring innovative ways to incorporate AR and VR into marketing campaigns, from virtual try-ons to interactive product demonstrations, enhancing customer interaction and engagement.

    5.     Blockchain Technology: Blockchain offers transparency, security, and efficiency in transactions and data management. Two99 is investigating blockchain applications for digital marketing, such as secure ad transactions and transparent supply chains, to build trust and accountability.

    6.     Data Privacy and Ethical Marketing: With increasing concerns about data privacy, ethical marketing practices are becoming paramount. Two99 is committed to adhering to the highest standards of data protection and ethical marketing, ensuring our strategies are both effective and respectful of consumer privacy.

    7.     Sustainability and Social Responsibility: Consumers are increasingly valuing sustainability and social responsibility. We’re helping clients integrate these values into their brand messaging and marketing strategies, fostering authentic connections with socially conscious consumers.

    8.     Content Experience: The focus is shifting from content marketing to content experience. We’re creating interactive, engaging, and immersive content that not only informs but also entertains and engages the audience, making the content journey memorable and impactful.

    9.     5G Technology: The rollout of 5G technology promises faster, more reliable internet connectivity. Two99 is preparing to leverage 5G to enhance mobile marketing efforts, deliver richer media experiences, and support the growing demand for real-time interactions and IoT applications.

    By staying at the forefront of these emerging trends, Two99 is dedicated to providing innovative solutions that drive growth and success for our clients. We’re continuously evolving our strategies and investing in cutting-edge technologies to ensure we remain a leader in the dynamic landscape of marketing and technology.

    On your long-term goals for Two99

    Our long-term goals for Two99 are centered around sustained growth, innovation, and making a significant impact in the marketing and technology sectors. Here’s how we envision the company evolving over the next decade:

    1.     Global Expansion: We aim to establish a strong international presence, expanding our footprint beyond the Indian market. By opening offices in key global cities and forming strategic partnerships, we plan to offer our expertise to a broader range of clients worldwide.

    2.     Innovation Leadership: Two99 aspires to be at the forefront of marketing and technology innovation. We will continue to invest in research and development, exploring new technologies such as AI, blockchain, AR/VR, and 5G. Our goal is to develop cutting-edge solutions that set industry standards and drive the future of digital marketing.

    3.     Comprehensive Service Offerings: We plan to expand our service portfolio to cover the entire spectrum of digital transformation. This includes deepening our capabilities in e-commerce, cybersecurity, data analytics, and community building, ensuring that we can provide end-to-end solutions for our clients’ diverse needs.

    4.     Client-Centric Approach: Our focus will remain on delivering exceptional value to our clients. We will enhance our client engagement models, offering more personalized, data-driven, and outcome-oriented strategies. Building long-term, trust-based relationships will be at the core of our approach.

    5.     Sustainable Practices: We are committed to integrating sustainability into our business practices. Over the next decade, we aim to lead by example, implementing eco-friendly policies and helping our clients adopt sustainable marketing strategies. Our vision includes contributing positively to the environment and society.

    6.     Talent Development: Attracting, retaining, and nurturing top talent will be crucial for our growth. We plan to create a dynamic work environment that fosters creativity, collaboration, and continuous learning. By investing in our team, we ensure that Two99 remains a hub for innovative and forward-thinking professionals.

    7.     Thought Leadership: We aspire to be recognized as thought leaders in the industry. Through publishing insightful research, hosting industry events, and actively participating in global forums, we aim to influence the direction of marketing and technology and contribute to the broader business community.

    8.     Community Impact: Beyond business success, we envision Two99 playing a vital role in community development. Through various corporate social responsibility initiatives, we plan to give back to society, supporting education, entrepreneurship, and digital literacy programs.

    9.     Agility and Adaptability: The next decade will undoubtedly bring new challenges and opportunities. Our goal is to remain agile and adaptable, continuously evolving our strategies and operations to stay ahead of market trends and technological advancements.

    In summary, over the next decade, we see Two99 growing into a globally recognized, innovative leader in marketing and technology. By staying true to our core values and relentlessly pursuing excellence, we are confident in our ability to achieve these ambitious goals and make a lasting impact.

  • NueGo partners with “Chandu Champion”

    NueGo partners with “Chandu Champion”

    Mumbai: GreenCell Mobility’s NueGo, India’s top electric intercity bus brand, is excited to announce its partnership with the eagerly awaited Bollywood movie “Chandu Champion”, featuring the talented Kartik Aaryan. Directed by Kabir Khan and produced by Sajid Nadiadwala under Nadiadwala Grandson Entertainment and Kabir Khan Films, “Chandu Champion” promises an inspiring narrative. Kartik Aaryan as Murlikant Petkar, this is an unbelievable tale of a man who faced one adversary after another with an undying spirit. His unwavering zeal and never-give-up attitude led to create history. This is the story of Chandu Champion! This collaboration highlights NueGo’s dedication to sustainability and inclusivity, echoing both production houses’s commitment to eco-responsibility.

    To celebrate this partnership, NueGo is offering an exclusive 10% discount on all routes. One can avail this offer by simply using the code “CHAMPION” when booking through the NueGo app and website (www.nuego.in). This limited-time offer, valid until 30 June 2024, provides eco-conscious travellers with a fantastic opportunity to enjoy eco-friendly intercity travel at a discounted rate.

    GreenCell Mobility CEO & MD Devndra Chawla said, “Our partnership with “Chandu Champion” is special, merging our sustainable travel efforts with an inspiring tale of overcoming challenges. NueGo also believes in pushing limits and making a difference. Our electric buses transform travel by promoting inclusivity and environmental care. We champion the idea of never giving up and envisioning a future where every trip embodies progress and hope. Join us in our mission for a greener, better future.”

    NueGo’s extensive reach spans over 100 cities nationwide, offering a travel experience prioritising safety and sustainability. With a seamless booking process and premium amenities, NueGo ensures passengers not only reach their destination but also enjoy peace of mind throughout their journey. As a symbol of modern travel, NueGo stands out, providing a beacon of reliability and comfort to travellers across the country.

  • McVitie’s Tasties relaunches cookies & creams with a fresh look and delightful flavours

    McVitie’s Tasties relaunches cookies & creams with a fresh look and delightful flavours

    Mumbai: McVitie’s has unveiled a fresh new look for its Cookies and Creams range under the McVitie’s Tasties. Known primarily for its Digestive and Hobnobs products in India, this move marks a significant step for the brand wherein, it’s expanding its indulgent offerings with an enticing selection of tempting treats.    

    The McVitie’s Tasties range features three sandwich creme biscuit variants: Double Choco, Choco-Vanilla, and Choco-Orange, as well as three cookie variants: Butter, Cashew Almond, and Coconut, all starting at Rs. 10 and available at various other price points. These flavours are crafted to tantalize your taste buds and offer an indulgent experience at an affordable price. With a strong commitment to craftsmanship and quality, the range is presented in vibrant, modern packaging designed to catch the consumer’s eye.

    McVitie’s has employed its thorough market research and insights into consumer understanding to develop the McVitie’s Tasties range. By tailoring its offerings to suit the preferences of Indian consumers, the brand ensures a resonance with local tastes while also introducing contemporary packaging with a premium feel. The new packaging not only enhances the visual appeal but also ensures freshness and convenience for consumers, reinforcing McVitie’s dedication to delivering premium products.

    pladis Global country general manager India Ritesh Gauba added, “At McVitie’s, our goal is simple – to give our consumers what they want. The new cookies and creams range under McVitie’s Tasties is a perfect example of this commitment. From extensive market research to crafting each biscuit with the finest ingredients, every step reflects our unwavering commitment to delivering excellence. We’ve focused on combining great taste with quality ingredients, creating a delightful snacking experience that caters to the Indian palate while still offering excellent value for money. Our goal is pure and simple – to bring joy and create memorable moments with every bite.”

    pladis Global head of marketing India Pawan Jagnik expressed his excitement about the relaunch, saying, “We’re absolutely excited to bring back our cookies and creams under the McVitie’s Tasties range, with a brand-new look and packaging that’s sure to win hearts. While McVitie’s is synonymous with Digestive and Hobnobs in India, this relaunch signals our continued commitment to expanding our indulgent offerings. From digging deep into market research and understanding what our consumers truly desire, we have gone above and beyond with this new range. I’m immensely proud of what we have achieved.  This relaunch isn’t just about meeting consumer preferences, it’s about creating those magical moments of joy and satisfaction that define McVitie’s.”

  • “We firmly believe that preventive healthcare is important to ensure good health”: Ruchika Malhan Varma

    “We firmly believe that preventive healthcare is important to ensure good health”: Ruchika Malhan Varma

    Mumbai: Future Generali India Insurance Company (FGII), a private general insurer, on 7 March had announced the launch of its most comprehensive women’s health insurance plan. The plan is designed to meet women’s unique needs.

    Some of the critical differentiators of HEALTH POWHER include Enhanced Limits for Female Cancer treatments, Coverage for Puberty and Menopause-related disorders, OPD focuses  on physical & mental well-being with the reinstatement of mental illness benefits to 200 per cent, Coverage for infertility treatment and Oocyte cryopreservation, Stem Cell Storage, a comprehensive wellness program, Lumpsum benefit for Newborn defect, Nursing care, Senior Care covering bone strengthening injections, joint injections etc., Enhanced maternity benefits with the inclusion of Antenatal cover, and many more.

    For a country like India, where women comprise roughly half of the nation’s population, at around 49 per cent, less than one-third or only about 30 per cent of them aged 15-49, were covered under health insurance between 2019-2021, as per data fetched from the National Family Health Survey India report.

    Indiantelevision.com reached out to Future Generali India Insurance Company Ltd chief marketing, customer & impact officer Ruchika Malhan Varma where she shared more insights on the launch plan.

    Edited excerpts

    On the key features of the HEALTH POWHER women’s health insurance plan launched by Future Generali India Insurance Company

    Our recent survey among women in India revealed that approximately 74% of Indian women are not engaged in decisions regarding their health insurance cover. Given the unique healthcare needs of women, which differ significantly from those of men due to their distinct anatomy, it’s crucial to provide products that address their requirements. However, an overwhelming 75% of women feel that pre-existing health insurance policies failed to adequately address their evolving needs. Recognizing this critical gap, we introduced HEALTH POWHER, which addresses women specific health issues, ensuring comprehensive insurance coverage to women across all stages of their life. It covers Puberty and Menopause related disorders, comes with Enhanced Limits for Female Cancer treatments, provides Coverage for infertility treatment & Egg freezing, offers Comprehensive Wellness Program, and much more. It also includes provisions for various maternity-related expenses such as delivery, miscarriage, antenatal treatment, and newborn care. This apart, it also underlines preventive care strategy aimed at early detection and management of ailments, thereby contributing to long-term health and well-being. Supplementary benefits such as senior care, nursing assistance, temporary domestic help, and women-specific value-added services further enhance the plan’s coverage, making it a comprehensive solution dedicated to promoting and safeguarding women’s health.

    On elaborating the coverage provided for female cancer treatments under the plan

    According to official estimates, the number of cancer cases in India for the year 2022 was 14,61,427, with a greater number of female cases 7,49,251 compared to that in males 7,12,176. Understandably, having comprehensive coverage for cancer treatments included in one’s health plan is of utmost importance. HEALTH POWHER addresses this need by offering comprehensive coverage for cancer treatments, with a notable focus on providing additional coverage for cancers that predominantly affect women.

    On the types of infertility treatments covered under the plan, and what is oocyte cryopreservation

    Estimates suggest that nearly 60-80 million couples suffer from infertility worldwide and nearly 25 per cent (15-20 million) of them are in India alone. Under HEALTH POWHER we cover the cost of IVF and other infertility treatment and it is designed in a way to make infertility treatments accessible to our customers. This apart, cryopreservation, which involves the freezing and storage of oocytes (eggs) is also covered under the plan. This can be particularly beneficial for women who wish to preserve their fertility for various medical conditions where treatment would be medically necessary.

    On the comprehensive wellness program offered by the plan entail

    We firmly believe that preventive healthcare is important to ensure good health and help detect problems early on so as to provide timely care and support. Hence, we have included both preventive care and wellness benefits in our comprehensive wellness program. Under HEALTH POWHER’s preventive care benefit, we provide coverage for scans and vaccination, such as HPV vaccine, to our policyholders. The wellness benefits encompasses various value-added services and wellness reward points aimed at promoting healthy lifestyle choices. Additionally, our customers have the opportunity to accrue wellness reward points, which can be redeemed for additional wellness-related services, incentives, or discounts, encouraging ongoing engagement in activities that promote health and well-being.

    On the plan providing lump sum benefits for newborn defects and nursing care

    The HEALTH POWHER plan ensures financial support for newborns, covering expenses related to newborn defects, vaccinations, and stem cell storage, providing peace of mind to parents regarding their child’s healthcare needs. The plan includes comprehensive coverage for newborns, encompassing lump sum benefits for defects and nursing care. Furthermore, it covers stem cell storage for potential future medical use.

    On the National Family Health Survey India report, covering only 30 per cent of women aged 15-49 under health insurance between 2019-2021

    To address the low penetration of health insurance cover among women aged 15-49 years, a multifaceted approach needs to be implemented. This includes launching educational campaigns tailored to women’s needs, developing insurance plans covering their evolving medical requirements, providing financial literacy programs, collaborating with stakeholders, utilizing customized communication channels, simplifying enrollment processes, offering enrollment incentives, designing women-friendly policies, partnering with employers, and continuously evaluating and improving initiatives to ensure sustained progress. Our survey identified one of the significant factors contributing to the low adoption of health insurance among surveyed women: the absence of a comprehensive product addressing the specific needs of women. Infact nearly 75% of women we surveyed believed that the existing health insurance policies fell short of addressing women-specific needs and 94% of the respondents agreed that having a comprehensive health insurance plan for women would increase participation in the purchase process. In response to this demand gap, we have introduced HEALTH POWHER, a comprehensive health plan designed to cater to women’s varied needs across different life stages.

  • KidZania launches India’s first toddler-centric play zone – neighbourhood

    KidZania launches India’s first toddler-centric play zone – neighbourhood

    Mumbai: KidZania, the global leader in interactive family entertainment and learning, proudly announces the launch of its first-ever toddler-centric play zone, ‘KidZania Neighborhood’, in India. The new zone was unveiled on Thursday, 30 May 2024, at KidZania’s Delhi/NCR centre. The zone will be operational from 1 June 2024.

    The ‘KidZania Neighborhood’ is a space developed especially for toddlers, featuring paved roads, battery-operated vehicles, buildings, a functioning economy, and its currency, all tailored for toddlers aged 1 to 6 years. This innovative zone aims to provide a unique, immersive environment where young toddlers can learn through role-play and storytelling.

    Speaking on the occasion, KidZania India chief marketing officer Rahul Dhamdhere said, “KidZania is currently present in 27 cities across 24 countries, and we are thrilled to present India’s first, and overall, the twelfth, KidZania Neighborhood to you. Around 60 per cent of our visitors are families who seek the best for their toddlers. Over the years, we have learned that parents visiting with toddlers also want to connect with their kids through our unique blend of learning and fun.”

    The KidZania Neighborhood includes various engaging and educational activities such as a Science Lab, Play Gym, Construction Site, Gas Ztop, Open Stage, and Face Painting, to name a few. These activities are designed not only for fun but also to improve toddlers’ motor skills, problem-solving abilities, and self-knowledge. Through interactive and hands-on experiences, toddlers can explore their interests and learn about the adult world they will one day join.

    The Neighborhood offers a safe, engaging and skill-building environment that has been extensively researched and influenced by various early childhood development frameworks such as Montessori, Waldorf, Reggio Emilia, Gymboree and Aistear’s early years curriculum. It encourages cognitive development through tasks and challenges, promotes collaboration and communication, and enhances motor skills with hands-on activities. Notable features include the Exploration Lab for science experiments, the Gas Ztop for learning driving rules, and the Construction Site for building coordination and strength. The space spans 3,500 sq. ft. with stringent safety measures and hygiene prioritization, ensuring a clean and secure environment for toddlers.

    Additionally, hygiene is a top priority in the KidZania Neighborhood. The facility ensures a clean and safe environment through various innovative solutions, including a ball washing machine to sanitize the balls in the Exploration Lab. The entire area is equipped with fire-resistant EPDM flooring, comprehensive CCTV coverage without blind spots, and designated fire exits. These measures provide parents with peace of mind, knowing their toddlers are playing in a secure and hygienic setting.

    One signature tie-up is the Play Gym, in partnership with Amiown – Amity’s Caring Preschool. Founded in 2005 and operating in multiple branches across Delhi NCR, all Amiown Preschools ‘built on the foundation of love and care’ are committed to ‘nurturing happy and lifelong learners’ through the play and activity-based approach, experiences and curriculum. In the Amiown Play Gym, toddlers can play and enjoy a variety of educational games in a soft-play area designed just for them. They can explore gentle obstacles, vibrant colours, and endless fun as they crawl, climb, jump and learn to balance. Activities in the Amiown Play Gym nurture both fine and gross motor skills, spark cognitive engagement, foster emotional growth, and enhance social confidence and cooperation skills. We invite you to ‘Come play with us!’ says Amiown Chairperson Sapna Chauhan.

    The launch of the KidZania Neighborhood marks a significant milestone in KidZania’s mission to create safe, educational, and enjoyable environments for toddlers and their families. With its focus on early childhood development, the Neighborhood is set to become a favourite destination for families seeking enriching experiences for their young toddlers.