Category: MAM

  • Vicky Kaushal is back as the brand ambassador for Wild Stone CODE

    Vicky Kaushal is back as the brand ambassador for Wild Stone CODE

    Mumbai: Wild Stone CODE, a leader in men’s grooming products, has unveiled its latest campaign for Wild Stone CODE Body Perfumes, starring the charismatic Vicky Kaushal as the face of the Brand. The new advert puts freshness at the forefront, showcasing the invigorating essence of CODE Titanium.

    In this dynamic advert, Vicky Kaushal embodies the ultimate modern man, exuding confidence and energy. As he applies CODE Titanium, he feels a burst of freshness, depicting the powerful and instant freshness this premium body perfume provides. The advert brilliantly captures his experience, portraying how the fragrance enables him to seize the day with a renewed sense of vigour. As the narrative unfolds, Vicky Kaushal’s presence becomes visually magnetic, drawing everyone around him into his fresh aura.

    This seamless blend of charm and contagious rejuvenation highlights the core message of Wild Stone CODE Body Perfume Range: A great fragrance not only helps one smell terrific but also heightens your aura. Titanium is one of the most popular choices in this range of 7 Body Perfumes, with 3 all-new fragrances launching soon.

    “Wild Stone CODE Titanium is made especially for those who seek an instant burst of freshness and confidence,” said McNROE Consumer Products Pvt Ltd. head of business development  Ankit Daga “Vicky Kaushal perfectly represents the essence of our brand – modern, vibrant, and effortlessly captivating. Vicky was the first celebrity on brand CODE, and we are thrilled to welcome him back. This campaign is a celebration of the refreshing impact that CODE Titanium brings to everyday life” Daga added.

    Expressing his excitement about the campaign, Vicky Kaushal said, “I am thrilled to be back with Wild Stone CODE, a brand that resonates with my style. CODE Titanium is all about freshness and confidence. I’m really excited for everyone to see our fresh approach to showcasing freshness and experiencing the invigorating effect it brings.”

    The advertisement is now live across multiple platforms, including television, digital, and social media channels, ensuring that the message of freshness and confidence reaches a broad audience. Wild Stone CODE invites everyone to experience the ultimate freshness with CODE Titanium body perfume.

  • Seamless investing: How Planify is changing the game

    Seamless investing: How Planify is changing the game

    Mumbai: In the dynamic world of finance, the concept of investing has traditionally been a complex and often cumbersome process, fraught with paperwork, middlemen, and a lack of transparency. However, the advent of technology has ushered in a new era of seamless investing, and at the forefront of this revolution is Planify.

    Planify, a platform designed for investors seeking access to top startups, Pre-IPOs, unicorns, and MSMEs, is redefining the investment landscape by connecting investors with entrepreneurs for hassle-free equity fundraising and angel investing. With a mission to simplify the investment process, Planify is actively working in Seed, Pre-Series A, and Series A funding, helping startups raise significant capital for their ventures.

    The platform boasts a track record, with over 300 exclusive opportunities for investors and a portfolio valuation of over ₹1600 Cr. across various companies. Over the last five years, Planify has facilitated 34+ successful exits. The minimum return on these exits has been 250%, with some exits achieving a remarkable 1,000% to 2,000% return. Planify’s approach is centered around the value of deals and returns for investors, rather than the quantity of deals, which has led to a mantra of selecting startups and unicorns that show the most promise.

    One of the key features that set Planify apart is its user-friendly mobile applications for both iOS and Android platforms. These apps provide real-time market updates, comprehensive coverage of upcoming IPOs, and in-depth resources on angel investing and startup funding. The intuitive interface ensures that users can effortlessly navigate through research reports, videos, blogs, and content, making investing a seamless experience.

    Planify’s impact on the game of investing is multifaceted:

    Accessibility: By providing a platform that is easily navigable, Planify has opened the doors to investing for a broader demographic, including those who may have been intimidated by the traditional complexities of the financial markets.

    Transparency: The platform offers a transparent view of the investment opportunities, allowing investors to make informed decisions based on comprehensive research and insights.

    Efficiency: The elimination of unnecessary steps and intermediaries in the investment process means that transactions are faster and more cost-effective.

    Support for Innovation: By facilitating funding for startups and MSMEs, Planify is fueling innovation and supporting the growth of new businesses that could shape the future of various industries.

    In recent months, Planify has rolled out several feature updates to enhance the user experience further. These updates are part of their commitment to providing a cutting-edge investment platform.

    Comprehensive Financial Services

    Planify offers a comprehensive suite of financial services that cater to a wide range of investment needs. Whether you are looking to invest in startups, pre-IPO companies, unicorns, or SMEs, Planify has you covered. The platform provides detailed analysis, real-time data, and personalized recommendations to help investors make smart choices.

    Expert Guidance and Support

    The platform is backed by a team of seasoned financial advisors who provide personalized advice and strategies tailored to each investor’s unique needs. This hands-on approach ensures that investors can make confident decisions backed by professional insights.

    Seamless Integration of Technology

    The platform integrates cutting-edge technology to offer real-time updates, automated processes, and data-driven insights. This seamless integration ensures that investors have access to the latest market trends and can execute transactions with minimal hassle.

    Commitment to Transparency

    The platform operates with a high level of transparency, providing clear information about investment opportunities, risks, and returns. Investors can access detailed reports and analytics to understand their investments better.

    Conclusion

    In conclusion, Planify is not just changing the game; it’s revolutionizing the investment Journey. By streamlining the investment process and making it more accessible, transparent, and efficient, Planify is empowering a new generation of investors and entrepreneurs, ultimately contributing to a more vibrant and inclusive financial ecosystem. As the platform continues to evolve, it will undoubtedly play a pivotal role in shaping the future of investing.

    The author of this article is Planify team.

  • Hunter fuels youth victory as title sponsor of the inaugural Madhya Pradesh League

    Hunter fuels youth victory as title sponsor of the inaugural Madhya Pradesh League

    Mumbai: SOM Distilleries and Breweries Ltd is thrilled to announce that Hunter, its iconic brand known for embodying youthful spirit and an unyielding thirst for victory, will be the title sponsor of the inaugural Madhya Pradesh League (MPL), a franchise-based professional T20 cricket league. The MPL, organised by the Gwalior Division Cricket Association (GDCA) under the Madhya Pradesh Cricket Association (MPCA) and the Board of Control for Cricket in India (BCCI), promises to be a ground-breaking event in the cricketing calendar, celebrating vibrant energy and competitive excellence.

    The league’s inaugural edition, running from 15 June to 23 June 2024, will feature top players from the state, including IPL and international cricket stars. Drawing inspiration from the Indian Premier League (IPL), the MPL offers world-class production quality and broadcasting, delivering an electrifying “cricketainment” experience for local fans. This grand event is set to uncover new talent from the state, empowering regional cricket players by enhancing their confidence, game, and skill. It also seeks to provide substantial financial opportunities and a broad scope for growth for these athletes.

    SOM Distilleries & Breweries Ltd chief marketing officer Anand Agrawal the makers of the very popular brand Hunter, shared his enthusiasm for the partnership, stating, “We are thrilled to be the title sponsor of the Madhya Pradesh League. This collaboration perfectly aligns with Hunter’s core values of youthful spirit and it’s unparalleled thirst for victory. Our commitment to empowering regional cricket players and creating unforgettable experiences for local fans resonates with Hunter’s mission of fostering talent and community vibrancy.”

    Hunter, synonymous with boldness and innovation, is a natural fit as the title sponsor for the MPL. The brand has always stood for the vibrancy and aspirations of today’s youth, making this association a perfect blend of cricket and youthful energy. The MPL aims to build a strong emotional connection with the audience, fostering a sense of community and support, which is at the heart of Hunter’s brand ethos.

    MPL  CEO Ravi Patankar added, “As MPL embarks on an exciting season, we are thrilled to welcome Hunter as our Title Sponsor. Their unwavering support reflects their commitment to excellence and their dedication to delivering top-notch experiences to customers. We look forward to a successful season together, representing the spirit of cricket and youthfulness.”

    The inaugural edition, held at the Gwalior International Cricket Stadium, will feature five teams: Rewa Jaguars, Jabalpur Lions, Gwalior Cheetahs, Malwa Panthers, and Bhopal Leopards. Prominent players such as Kulwant Khejroliya, Avesh Khan, Venkatesh Iyer, Rajat Patidar, and Kumar Kartikeya will grace the tournament. The league promises 10 days of high-octane cricket in a round-robin format and will be telecasted on Jio Cinema Digital and Sports Network 18 on TV.

    The inauguration of the tournament was graced by Mohan Yadav, Chief Minister of Madhya Pradesh, along with Jyotiraditya Scindia, JK Shah, and cricket legend Kapil Dev, among other dignitaries.

    Hunter’s association with the MPL not only signifies a sponsorship but a celebration of youthful spirit, community, and the unyielding passion for cricket. This partnership aims to inspire and resonate with the youth, empowering them to pursue their dreams with confidence and vigour.

  • Aristobrat announces #TheQuietLuxurySale

    Aristobrat announces #TheQuietLuxurySale

    Mumbai: Aristobrat, a leading apparel brand in men’s slow fashion, is delighted to announce its exclusive mid-summer sale, aptly named #TheQuietLuxurySale. This initiative is set to redefine luxury fashion by making it more accessible and affordable, inviting more men to experience the elegance and sophistication of slow fashion.

    With discounts of up to 40 per cent off, #TheQuietLuxurySale is a celebration of Aristobrat’s commitment to providing high-quality, luxurious apparel at attractive prices. The sale encompasses a wide array of garments, ensuring there is something for every gentleman.

    Featured collections in the sale:

    1   Shirts: A diverse range encompassing t-shirts, piqué shirts, and cotton sateen shirts, crafted for both comfort and style.

    2   Luxury dress ahirts: Upgrade your wardrobe with Aristobrat’s premium selection of specially tailored dress shirts, perfect for sophisticated occasions.

    3   Tencel cotton shirts: Experience the supreme in comfort and style Aristobrat’s tencel cotton shirts, blending sustainability with luxury.

    4   Pants and trousers: Choose from classic trousers to the innovative Tjamas and élite Trouser collections, designed to meet every gentleman’s needs.

    5   Everywear pants: Versatile and stylish, Aristobrat’s everywear pants seamlessly transition from casual to formal settings, ensuring you’re ready for any occasion.

    6   Classic boxer collections: Comfort and elegance in Aristobrat’s classic boxer collections, designed with the modern man in mind.

    Aristobrat’s dedication to slow fashion ensures that each piece is crafted with attention to detail, sustainability, and timeless style. The #TheQuietLuxurySale is not just a sale; it’s an invitation to embrace a lifestyle that values quality over quantity and sustainability over fast fashion.

  • How new-age marketing is key to building a strong brand

    How new-age marketing is key to building a strong brand

    The marketing landscape has evolved over the years, demanding brands to continually adapt and innovate to stay relevant. Undergoing technological advancements along with changing consumer behaviour, the industry has come a long way from traditional marketing to incorporating the nuances of digital marketing.

    In today’s rapidly evolving market, leveraging new-age marketing strategies is imperative for brands growth in the digital era. Whether it’s a B2B or B2C brand,adopting these innovative approaches is vital for achieving growth and staying ahead of the competition.

    Implementing such strategies assists in establishing a robust brand and effective marketing enhances visibility among the target audience and fosters strong connections with them. Amid growing competition, innovative marketing techniques are essential for brands to distinguish themselves in the market. To leverage the benefits of new-age marketing techniques, there are various ways for a brand to gain an edge over the others in the market.

    AI-oriented personalised marketing

    Looking at the changing consumer behavior pattern frequently, new-age marketing should proactively incorporate personalized marketing to build strong relationships with the target audience. The audience across the various social media platforms showcases different content consumption patterns, due to which the one-size-fits-all approach is unable to achieve the desired result. Tailoring the content according to the preferences of the audience can go a long way in forging a strong relationship with them.

    Taking the help of AI can help brands devise effective personalized marketing for the audience. The ability to interpret accumulated data plays a crucial role in understanding the preferences of the customers. At the same time, conducting predictive analytics the advanced technology enables proactive engagement by anticipating customer needs. All the factors together help in customizing content that is relevant to individual interests of the audience.

    Rise of video content

    In recent years, there has been a sudden surge in the consumption of video content. The trend has been gaining momentum, showing no sign of abating any time soon. Being in demand, the video content is sought across the industry, which is not just limited to B2C segments but is utilized to the fullest even by the B2B segment. Coming with the ability to foster a stronger connection with the audience, video format is making inroads across the segment. Conveying complex information in the most simple and engaging manner, it is gaining a lot of traction by the brands.

    Leveraging data analytics to its fullest

    Data can be considered a critical aspect of driving business growth in the digital age. By providing valuable information, it gives insight into changing market trends and consumer behaviour, allowing brands to modify their strategies on time. Opening the gateway for targeted digital marketing, data reigns in the new-age marketing world. Therefore, in order to drive an optimal result, it is imperative to manage the data efficiently. For instance, making use of advanced tools like HubSpot, Semrush etc. comes to aid in managing the customer data and, at the same time, is adept at executing targeted campaigns across social media platforms such as Google, LinkedIn, Facebook, to name a few.

    Importance of 360° approach

    With the upcoming of so many platforms, it is imperative to devise a multi-pronged approach. For a successful campaign, brands should proactively take a 360° approach to enhance visibility across platforms. For example, Google is known to be the best awareness generating platform, but LinkedIn is preferred for more niche applications and a target audience that is better at generating high-quality leads. As a result, just relying on one channel is not sufficient, and the brands should work towards entering the customers’ universe with both digital and physical mediums in a systematic manner.  

    The article has been authored by Pahwa Group’s Bry-Air VP of corporate affairs – Vasudha Jajoo Pahwa.
     

  • Simplifying Health Insurance Claims for Customers

    Simplifying Health Insurance Claims for Customers

    Health insurance is a basic necessity for everyone as it is essential to safeguard your finances during medical emergencies and get you quick access to quality healthcare above all. To have a smooth experience with your health insurance plan, however, you have to ensure you know the claim process and all the details regarding it.

    This article will discuss how the health insurance claim process itself is getting simpler and what you can do to ensure your claim process is hassle-free.

    How Claim Processing is Getting Simpler in India?

    Insurance companies like ACKO General Insurance are using app-based claim intimation and tracking, AI-enabled claim processing, WhatsApp intimation, and digital documentation to make their claim processing system faster and more efficient.

    On top of that, the government is launching The National Health Claim Exchange (NHCX). It is a portal that will process claims across healthcare institutes across the country. It will primarily bring 50 insurers under the same umbrella and contain all the information these companies will need and speed up the discharge approvals and pre-authorisation times.

    NHCX, a part of Ayushman Bharat Digital Mission (ABDM), is a step towards interoperability which will lead to democratisation of insurance and lower the premiums.

    What are the Types of Health Insurance Claims?

    Generally, there are two types of health insurance claims available for an individual. They are:

    1.  Cashless Health Insurance

    While availing of a cashless mediclaim you need not worry about keeping track of invoices and bills for submission. If you have the Cashless Health Card with you you can file a cashless mediclaim at any network hospital.

    2.  Reimbursement Claims

    If you choose any healthcare centre which is not among the network hospitals for emergency or pre-planned treatment you have to file a reimbursement claim. In this scenario, you have to initially bear the total expense and file a reimbursement claim later with all the necessary bills and so on.

    How to Simplify Your Health Insurance Claim Process?

    For a policyholder, it is important to have a streamlined process of health insurance claims as there are chances you can miss during times of medical emergency. Become aware of the following things to keep your claim process simple:

    1.  Go Through Policy Documents Carefully

    This is the most common and safe tip to pass around in any scenario, but it is not the going through or the reading of policy documents that is most important. It is important to understand the terms and conditions clearly. For example, you should have a very good idea about the terms below:

    ●  Waiting Period
    ●  Sub-limits
    ●  Co-Payment
    ●  Exclusions

    If you do not have a solid understanding of such terms you can easily form misconceptions and get unwelcoming surprises while claiming reimbursement. You can try consulting an insurance expert to get a lucid understanding.

    2.  Pay Attention to the Documentation

    Although you will find most insurance providers have a minimal paperwork approach, they often ask for certain documents like approval letters, doctor’s prescriptions, pre-authorisation, and FIR. Therefore, you should make sure to keep all medicine bills, and original receipts of pre and post-hospitalisation safe.

    The following documents are essential for filing a reimbursement claim:

    ●  Health insurance claim form
    ●  Doctor’s prescription advising hospitalisation
    ●  Diagnosis and treatment procedure details with original reports, bills and receipts
    ●  Discharge summary and fitness certificate

    To make this work simple you should make a dedicated file and keep the policy papers, health card, ID proofs, and such relevant documents. You should also inform your immediate family members about this file so that during emergencies they can easily access it.

    3.  Inform Your Insurer Ahead of Time

    This is a crucial step you can take to ensure that your claim process will go well. If you have already planned a hospitalisation your insurer may benefit from knowing it 3 to 4 days prior to admission.

    If you are in a medical emergency it is important to let the insurer know within the first 24 hours of the admission. Even if you opt for a reimbursement claim you should keep the insurer notified by any channel you find convenient. For example, you can write, call, or contact them through their app.

    4.  Be Honest With Your Insurer

    This is a serious matter as it can lead to the rejection of claims when it finally matters. Trying to hide crucial information to save a few rupees on the premiums may result in far greater losses in the future.

    The Bottom Line

    This is everything you can do to make your health insurance claim seamless. You should know that the government of India and the insurance providers themselves are constantly innovating their systems to minimise the drag and give you a smoother insurance claim experience. Moreover, if you plan on getting some tax benefits from your health insurance policy, the Section 80D deduction is for you. So, along with getting an easy claim process, health insurance also helps you get tax deductions, making it a win-win situation for all.

    So, why wait anymore? To know more about different health insurance schemes at affordable and attractive premiums, contact ACKO today!

  • Vicks breaks sabse badi khabar with Ranveer Singh

    Vicks breaks sabse badi khabar with Ranveer Singh

    Mumbai: Vicks breaks Sabse Badi Khabar “Vicks ki Goli Ab Ho Gayi hai Badi” with powerhouse brand ambassador Ranveer Singh unveiling the First-ever Double Powered Transformation of India’s iconic Triangular Vicks Cough drops in two decades.  

    P&G India category leader, consumer healthcare Sahil Sethi  “Vicks ki Goli Lo, Khich Khich Door Karo” the iconic brand jingle of Vicks Cough Drops instantly brings in nostalgia, having helped generations of Indians speak up with a khich khich free voice since the 1960s. Committed to build on this legacy we are always listening to what our consumers want and incorporating these insights across our product formulations and packaging. Along with the charismatic Superstar Ranveer Singh, we are delighted to announce our SABSE BADI KHABAR in decades – launch of Vicks Double Power Cough Drops, our first-ever double-powered transformation of India’s iconic triangular Vicks Cough drops. Formulated based on Consumer feedback on the need of their preferred Cough Drop in a Bigger Size that can help relieve symptoms of throat irritation and cough, our new ‘Vicks Double Power Cough Drops’ is a BADI GOLI which provides BADI RAHAT. Ab Vicks ki Goli Khao, Badi Rahat Pao.”

    Speaking about the Brand’s Badi Rahat promise, Vicks Research & Development director Dr Jaspreet Kochhar “New Vicks Double Power Cough Drop is a superior product for relief from sore throat and cough formulated with a proven mix of effective and well known Ayurvedic ingredients such as Menthol, Eucalyptus oil and Camphor. The new formulation designed to be stronger with 2X Menthol comes in 3 different variants in cooling menthol, soothing honey, and warming ginger – developed and tested with Indian consumers. Consumers can now pop in their favourite and well-loved cough drops for better, fast, and long relief, with superior cooling and great taste. That’s what we call Badi Rahat.”

    Bringing the ‘Sabse Badi Khabar’ to life is none other than the face of Vicks- Ranveer Singh through a quirky new Television Commercial.

    Talking about his association with Vicks Cough Drops, Powerhouse Ranveer Singh shared, “ Vicks ki goli is a part of our culture. It’s always been the go-to remedy for clearing khich-khich! Proud to represent such an iconic brand as Vicks. I’m excited about the new Double Powered Cough Drops. The TVC is cute and quirky. I hope the audience receives the message with a smile.”

    With a legacy of powerful relief and care of over 125 years, Vicks  the World’s #1 selling cough and cold brand continues to innovate for India towards providing superior products that enables families and friends to care for one another.  This is the Vicks’ 4th Innovation over the last 15 months after the launch of Vicks ZzzQuil Natura (from the World’s #1 Sleep Aid Brand) for occasional sleeplessness, New Vicks VapoRub Steam Pods, its first steam inhalation capsules globally, and New Vicks Roll-On for Fast & On-the-Go Relief from Headaches.

    Vicks Cough Drops are now available on shelves of major chemist, mass, and modern retail stores across the country. 

  • Katrina Kaif becomes the new face of Bonn Group & Americana Biscuits

    Katrina Kaif becomes the new face of Bonn Group & Americana Biscuits

    Mumbai: Bonn Group, the FMCG food has announced Bollywood actor Katrina Kaif as its brand ambassador for both Bonn Breads & Bakery and Americana Biscuits. Katrina’s authenticity, versatility, and widespread appeal resonate seamlessly with Bonn’s commitment to excellence and quality in every product. Katrina brings a high level of appeal to the brands she endorses; her association with Bonn Group & Americana Biscuits is expected to boost the Brand image and reach, and also attract a younger and more diversified demographic.

    Bonn is one of the dominant players in a variety of food categories including bread, biscuits, cakes, and cookies. Americana Biscuits is one of the fastest-growing brands for the Group, striving to drive aggressive growth in the coming years. The brand will execute a 360-degree campaign featuring a television commercial bolstered by the strong campaign in print, outdoor, online, and on-ground activations.

    This strategic endorsement signifies a powerful alliance with both entities having remarkable legacies. Over these 39 years, Bonn Group has got the pulse of changing consumerism and has successfully developed a wide product portfolio offering health, taste and consistent quality which has eventually made the brand as one of the most preferred brands in the Bread & Biscuit Category across Hindi Speaking belt in India. Katrina Kaif is a living icon, and a role model for millions, has been at the top of fitness with exceptional performance standards and work ethics.

    Bonn Group will roll out a multi-media campaign, featuring Katrina Kaif, for Americana biscuits, Bonn Bread and Bakery product range. The campaign showcases a robust assortment of diverse bread and biscuits, baked with love and care to resonate with the dietary preferences of modern consumers. Bonn Group offers a variety of healthy food products to discerning consumers across several Indian states and over 55 countries across three continents.

    Bonn Group director Amrinder Singh said, “Katrina Kaif’s appeal and pursuit of excellence perfectly aligns with Bonn’s commitment to Quality, Health, and Wellness. Her credibility and popularity among diverse demographics will help raise awareness about the significance of Americana Biscuits, Bonn Bread and Bakery products while emphasizing Bonn’s unwavering commitment to quality and a superior line of edible products. This is the start of a new and exciting chapter as we remain committed to creating a testament to the brand’s dedication to the health requirements of the consumers without compromising the taste.”

    “We are delighted with Katrina’s association, we are looking at aggressive revenue growth in the next two years, with Katrina Kaif as brand Ambassador; this would make the brand more relatable with the target audience and also add a lot of energy among the internal team as well as the entire Sales Channel. Katrina’s commitment to wellness aligns perfectly with our brand’s focus on delivering quality food and the health of our consumers without compromising on taste,” said Bonn Group head of marketing Dawinder Pal.

    Campaigns for both Americana Biscuits and Bonn Bread will be showcased across various platforms, starting with print and broadcast media, followed by digital channels, outdoor advertising, and on-ground activations.

  • Navigating trends in India’s booming big fat wedding business

    Navigating trends in India’s booming big fat wedding business

    In India, a wedding be it a Nikkah, Vivah, or any other form of union, is not just mere ceremonies but a grand spectacle that celebrates love, heritage, and the vibrancy of life. These joyous occasions are marked by lively melodies, cuisine, numerous customs, and a social mosaic where relatives and communities unite to celebrate the core of unity through various cultural traditions. Over the past decade, we have witnessed a drastic shift in the landscape of wedding celebrations. Once a simple exchange of garlands and vows, they’ve bloomed into the lavish extravaganza known as the “Big Fat Wedding,” overflowing with unforgettable experiences.

    Let’s explore the ‘Vows and Wows’ of wedding trends

    Customized set & Cinematic experience: In the world of grand weddings, couples are going all out, creating experiences that defy imagination. For example, a recently created luxury “Indian Temples” set, complete with replicas of seven iconic temples as the backdrop, is like stepping onto a movie set. The bride’s grand entrance is accompanied by mesmerizing performances and a dazzling fireworks display.

    Inspired by the silver screen, a growing wedding trend is to infuse cinematic magic into the celebrations. Imagine a Bollywood-themed wedding, with dazzling performances by renowned stars like Dia Mirza, Malaika Arora, and Ranveer Singh, transforming the event into a glamorous award ceremony. This trend highlights the enchantment of Indian wedding entertainment and symbolizes a seamless blend of tradition and contemporary flair.

    Celebrity performances: There’s a captivating trend of inviting Bollywood and Hollywood stars to grace the celebration with their performances. Remember Rihanna’s mesmerizing debut at Ambani’s pre-wedding bash? Her impromptu groove session with guests on Bollywood tunes stole the spotlight, crafting a headline that reverberated across continents. This interactive engagement with guests transcends the ordinary, infusing the occasion with an unforgettable, immersive charm.

    All-inclusive stays: The surge in destination weddings provides guests and families with immersive, meticulously curated experiences that blend inclusivity and luxury. For instance, a couple reserved a palace in Turkey for their wedding, granting guests access to gourmet meals, spa treatments, and more for a memorable stay. Every detail, from lighting to props, is thoughtfully planned to enrich the thematic experience, ensuring a cohesive and aesthetically pleasing celebration ambience.

    Embracing Social Change: A deeply touching social shift is underway amid all the glitz and glamor. More and more people are embracing equality and inclusivity in their traditions. They choose female priests and ensure both families are equally involved, skipping old rituals like Kanyadaan. This shift touches the heart because it shows that fairness and equality are becoming important in weddings. It’s a poignant reminder that love knows no bounds and that every moment of union is infused with the warmth of inclusion and mutual respect.

    Technology, filmmaking and storytelling: In photography and filmmaking, there’s a noticeable shift towards high-definition cameras, especially with the rise of FPV drones offering unique perspectives. Filmmakers prefer 4K and 6K videos with detailed color grading and sound design, aiming to create timeless documentary-style films that capture the essence of the wedding. While the music fades, the story and emotions endure, portraying the couple as protagonists in their cinematic masterpiece.

    Bespoke wedding songs: Couples increasingly add personalized touches to their weddings for a truly unique experience. One trending choice is creating custom original songs for wedding trailers and entrances, reflecting their love story and personalities. This personalized touch enhances the sentiment and authenticity of the celebration, creating special moments for the couple and their guests.

    The social media fever: The ascent of social media has bolstered the Big Fat Indian Wedding trend. Platforms like Instagram, Pinterest, and TikTok inspire couples embarking on their wedding planning journey with new ideas. At the same time, families invest more in photogenic elements, props, wardrobes, jewelry and much more to showcase their wealth and status to a wider audience.

    In essence

    After experiencing a heavy hit in 2020, the wedding industry has made a remarkable recovery post-pandemic, undergoing significant shifts in trends and consumer preferences. During the 2023–2024 wedding season, its valuation soared to approximately $75 billion, continuing to grow at a steady rate of seven to eight per cent, per year. Renowned for its grandeur and luxury, the industry now embraces personalized touches that add a layer of sentiment and authenticity to each celebration. As couples continue to seek unique experiences tailored to their love stories, the wedding landscape evolves, promising even more unforgettable moments in the future.

    The article has been authored by PlaytheNovel co-founder Raveena Doshi.

  • Pashmina Roshan and FNP collaborate for a heartfelt Father’s Day tribute

    Pashmina Roshan and FNP collaborate for a heartfelt Father’s Day tribute

    Mumbai: This Father’s Day, Bollywood debutante Pashmina Roshan, daughter of music maestro Rajesh Roshan has teamed up with FNP (Ferns N Petals), India’s leading gifting platform, to share a special video for her father, filled with love, music and cherished memories.

    In a touching Instagram video, Pashmina shares the beautiful bond she shares with her father. She recalls a childhood filled with melodies and happiness. “My dad has always given me all his support in everything I did,” Pashmina highlights in the video.

    Pashmina’s collaboration with FNP highlights the brand’s 2024 Father’s Day collection, a testament to refined taste and thoughtful gifting. The collection features tuxedo-inspired bouquets, luxurious grooming sets, personalized accessories, indulgent gift hampers, delectable cakes, lush green plants, and artisanal chocolates. Each item was chosen to reflect her deep appreciation for the man who filled her life with music and joy.

     

     

    FNP global CEO & director Pawan Gadia expressed the significance of this collaboration, stating, “Father’s Day is a momentous occasion to celebrate fathers, father figures, and the spirit of fatherhood. Our collaboration with Pashmina Roshan illustrates the value of heartfelt gestures and our commitment to making every occasion special through our curated gifting options.”

    Join Pashmina in celebrating the fathers who fill our lives with love and support. Let’s make this Father’s Day unforgettable for our dads with FNP’s exclusive Father’s Day collection, crafted for a global audience and available for seamless delivery across India and worldwide.

    Check out FNP’s Father’s Day collection at https://www.fnp.com/gifts/for-father-lp Digital