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Category: MAM

  • OpraahFx forays into meme marketing with ‘OhsoFunny’

    OpraahFx forays into meme marketing with ‘OhsoFunny’

    Mumbai: OpraahFx, an influencer marketing and talent management firm, becomes the pioneer by introducing a dedicated meme marketing wing, ‘OhsoFunny’.

    With meme pages over 160 million followers and original meme creators boasting over 10 million followers, ‘OhsoFunny’ team is all set to revolutionize the meme marketing scenario in India.

    Sharing his excitement, OpraahFx founder Pranav Panpalia said, “To keep up with trending topics, memes have become an essential format. Partnering with popular meme creators adds authenticity to a campaign, enabling it to connect with the audience more deeply. Our team features India’s top OG meme creators who excel at making content go viral and trend through memes. Over 40 leading mainstream meme creators will be working in the team to offer the best results.”

    Meme-based content often generates higher engagement than traditional advertisements, serving as a compelling communication tool, particularly among Millennials and Gen Z. With India being the country with the second-largest number of internet users globally, its internet market is highly attractive. According to a report, there were approximately 470.1 million active social media users in India monthly throughout 2022, with these users spending an average of 2.6 hours daily on social media. This indicates that the meme segment is poised for substantial growth, making it a valuable strategy for spreading viral content and enhancing brand awareness.

    Pranav further added saying, “By harnessing the power of memes, brands can align with the interests and values of these demographics, crafting content that truly resonates with them. We have creators to produce on-demand content and execute campaigns across our extensive network to meet specific needs”

    Sharing memes is how millennials communicate with each other and that makes meme marketing the bedrock of easily shareable brand-amplifying content. “OhsoFunny” is for brands looking to leverage the power of memes in their marketing campaigns.

    OpraahFx has been successfully nurturing the vibrant influencer ecosystem through its three verticals: OP Gaming, OP Glam, and OPTech and now with ‘OhsoFunny’ it aims to further strengthen the brand value.

    Memes have swiftly infiltrated the marketing landscape, becoming indispensable tools for brands looking to connect with their audiences in a more engaging and relatable manner.

  • Signify launches NatureConnect lighting at India Light Festival 2024

    Signify launches NatureConnect lighting at India Light Festival 2024

    Mumbai: Signify, (Euronext: LIGHT) the world leader in lighting, today announced the launch of NatureConnect; an industry-first revolutionary product, designed to enhance well-being by bringing the benefits of natural light indoors. Inspired by biophilic design principles, NatureConnect mimics the natural rhythm of sunlight, promoting a healthier circadian rhythm, improved mood, enhanced focus, and better sleep quality.

    NatureConnect – The Lighting Inspired by Nature

    Research indicates that people spend 90 per cent of their time indoors, emphasising the importance of creating healthy indoor environments. NatureConnect addresses this need by utilizing elements of nature in interior spaces to create healthy, engaging, and inspiring environments with a proven biophilic design principle. Recognizing the profound impact of light on our physical and mental well-being. Nature Connect’s groundbreaking technology emulates the dynamic variations of sunlight throughout the day, helping to balance the body’s circadian rhythm and improve overall health, energy levels, mood, productivity, quality of sleep and overall well-being.

    Commenting on the launch Signify, Greater India CEO & MD Sumit Joshi said, “We are proud to bring this industry-first innovation for our customers across India, NatureConnect is tailor-made to bring natural light indoors. Its revolutionary lighting system, developed through extensive research recreates the positive effects of natural light indoors, for professional spaces, hospitality, and the healthcare industry in India. By utilizing energy-efficient LEDs and smart controls, NatureConnect seamlessly adjusts to the changing light patterns throughout the day, enhancing overall well-being and improving productivity. At Signify, we believe in creating products that not only meet but exceed our consumer’s expectations. And with this launch, we are confident that we will redefine the standards for indoor lighting.”

    “Bringing in the right light and the right moment, NatureConnect offers the colours and dynamics of nature for a fully immersive experience, helping individuals reconnect with the constant cycles and variations of nature. With the increase in focus towards health and well-being, we are sure that NatureConnect will play a major role in driving productivity gains and transforming lighting experiences, across industries.“ said Signify, Greater India head of professional business  Girish K Chawla.

    Key Benefits of Nature Connect: Visual, Biological and Emotional wellbeing

    1    Improved Circadian Rhythm: Helps regulate sleep-wake cycles for better sleep quality
    2    Enhanced Mood: Promotes a positive mood and reduces stress
    3    Increased Focus: Improves concentration and productivity
    4    Greater Well-Being: Creates a healthier and more engaging indoor environment

    Seamless Integration and Control – Sky is not the limit

    Launched at the India Light Festival 2024, NatureConnect system comprises three key components, each designed to recreate the natural rhythms of sunlight: SkyRibbon, provides a soft glow imitating morning and evening twilight; Daylight, a ceiling luminaire that changes colour and intensity to mimic daylight patterns; and Skylight, a window-like wall fixture that simulates the effect of natural sunlight streaming in. To accommodate a variety of widely used ceiling types, NatureConnect is flexible and provides three options for ceiling installation: recessed, suspended, and surface mounted. The Nature Connect Lighting system includes the NatureConnect link, a device that seamlessly integrates with popular control systems like Interact. This enables users to easily select NatureConnect scenes, adjust brightness levels, or execute complex light recipes for a fully customizable lighting experience. The system also supports DALI DT8 tunable white luminaires for enhanced versatility.

    Green Building and Wellness – Tailor-made solutions

    As the focus on green building practices intensifies, NatureConnect aligns with sustainability goals while prioritizing health and well-being tailor-made for you. By mimicking natural light patterns, the innovative lighting system contributes to a healthier and more productive indoor environment.

    Signify’s Commitment to Well-Being – Lighting Inspired by Nature

    The introduction of Nature Connect Lighting aligns with Signify’s commitment to enhancing life with light in line with the brand vision of ‘Brighter Lives, Better World’. It represents another significant milestone in our ongoing mission to deliver innovative, sustainable, and human-centric lighting solutions in India. 

  • Father’s Day gifting trends show over 50 per cent YOY growth & evolving preferences, said IGP

    Father’s Day gifting trends show over 50 per cent YOY growth & evolving preferences, said IGP

    Mumbai: Father’s Day, set to be celebrated globally on 16 June this year is increasingly becoming an important occasion in India. The increase in the number of gift purchasers says it all.

    IGP discloses an average year-on-year growth of over 50 per cent of Father’s Day sales, indicating India’s growing interest in celebrating global trends. IGP, one of the largest D2C gifting product companies, has recorded high demand in metro cities, yet small cities are also contributing with 30 per cent of overall Father’s Day sales.

    Personalised keepsakes and Flower+Cake combos have emerged as the top-selling categories, demonstrating a preference for both unique, customized items and traditional gift options like name gifts, photo gifts, hampers, fashion accessories etc. The data by IGP further reveals how women dominate Father’s Day gifting, accounting for 68 per cent of the total purchases.

    More than 35 per cent of all Father’s Day sales involve personalized gifts, underlining the increasing desire to give unique and thoughtful presents. Father’s Day accounts for 15 per cent of IGP’s sales in June, with a preference for instant delivery options like Same Day or 30-minute delivery.

    This Father’s Day, we’re celebrating all the amazing dads out there with “Dad-tastic Gifts”. Our goal is to make every father feel appreciated and cherished by offering a curated selection of gifts that speak to their unique personalities and interests. From stylish accessories to personalised keepsakes, we have everything. Whether he’s Dad-venturous, Dad-mazing, or simply Dad-orable, we have the perfect gift to make his day unforgettable.

    “We’ve seen remarkable growth in Father’s Day gifting over the years. This occasion has carved out a special place in the hearts of our customers, and it’s evident in the increasing sales and changing preferences,” said IGP.com CEO and founder Tarun Joshi. “Personalised gifts and efficient delivery options are key factors driving this trend. We are delighted to be a part of our customers’ efforts to make Father’s Day a memorable celebration.”

    The data from IGP.com underscores a vibrant and evolving market for Father’s Day gifts in India. With a steady rise in sales, growing contributions from smaller cities, and a clear preference for personalised and instantly delivered gifts, the gifting landscape is dynamically adapting to meet consumer demands. Father’s Day has firmly established itself as a significant occasion for expressing gratitude and love, reflecting broader societal trends towards celebrating familial bonds.

  • On World Music Day, Booking.com reveals Indian Travellers’ musical state of mind

    On World Music Day, Booking.com reveals Indian Travellers’ musical state of mind

    Mumbai: Whether it’s seeking new adventures, taking in new sights and sounds, or just unwinding, there are many reasons Indians love to travel. One trend that has seen growth in recent years is music tourism with a growing number of travellers prioritising travel governed by cultural and significant events, including music festivals and concerts. This exciting fusion of travel and passion for music is experiencing a growth in interest among Indian travellers who are increasingly seeking experiences that resonate with their passions. According to Booking.com Travel Trends for 2024 data, 33 per cent of Indians are keen on taking a trip this year to attend an event like a music festival and concert.

    On the occasion of World Music Day, which is celebrated around the world on June 21 to honour and rejoice in the spirit of music, Booking.com delves into the psyche of the Indian traveller to understand what is driving them to travel for music events.

    Grooving to the beat: What’s inspiring Indian travellers to travel for music events  

    Music connects people across boundaries and inspires the journeys of those who are deeply immersed in it. According to Booking.com’s Travel Trends 2024 data, several motivators inspire Indians to travel for a music event.

    Love for the music and artists: 69 per cent of Indians plan to travel for a music concert or festival event because of their unwavering passion for the musician and for the magic of a live performance

    Connecting with loved ones: For 65 per cent of Indians, musical events are a catalyst for reunions or connecting with friends or family who live elsewhere.

    Finding your tribe: Music creates communities. 58 per cent of Indians travel for a music event to connect with other fans and share their love for the artist or the band

    An excuse to travel: For 54 per cent of Indians, travelling for music events becomes an enriching experience as the occasion becomes a perfect excuse to travel, immersing themselves in the destination’s culture and atmosphere.

    Lack of a local option: 49 per cent of Indians travel for a music event unavailable near home.

    Fear of Missing Out (FOMO): 45 per cent of Indians travel for a music event due to the inability to get tickets for local music events. The inability to source tickets and the fear of missing out on the event becomes a driving factor for many.

  • Aulerth launches Towards Selfless Service initiative with CRY

    Aulerth launches Towards Selfless Service initiative with CRY

    Mumbai: Aulerth, a multi-designer house for couture-inspired, consciously crafted jewellery, is thrilled to announce the launch of its latest creation, the Altruist Kada Bracelet. Designed by JJ Valaya, this exquisite jewel embodies the powerful concept of ‘Towards Selfless Service,’ serving as a beautiful reminder of the profound impact of giving to others.

    In a world where existential questions often lead to introspection, where we are constantly driven to seek personal validation and success, the Altruist Kada Bracelet serves as a reminder of a simpler, yet profound thought – that Selfless Service gives our lives more meaning. Thereby, this exquisite jewel embodies the powerful concept of “Towards Selfless Service.” One of the inspirations for this jewellery was taken from the Sikh community’s ethos of selfless service; the Altruist Kada Bracelet serves as a constant reminder that giving back to others can enrich our lives and bring a deeper sense of purpose.

    Aulerth has partnered with CRY (Child Rights and You) for the “Towards Selfless Service” initiative. With the sale of each Altruist Kada Bracelet (priced at Rs 3,500), Aulerth will donate 100 per cent of its net proceeds, i.e., Rs 1,500, to CRY’s drive to empower 3 underprivileged girls in rural India to resume their education.

    Speaking on the launch of the Kada, Aulerth, founder & CEO Vivek Ramabhadran said, “Our growing community at Aulerth is passionate about making a positive change to the world we live in. Along with our community, we wish to create a reminder of this simple and powerful thought – ‘Selfless service gives us our lives more meaning.’ And beyond the symbolism, there’s a direct opportunity to make a broader difference – to educate and empower girl children by joining hands with CRY.”

    On the other hand, JJ Valaya said, “The Altruist Kada Bracelet is a labour of love. It fulfils a long-time desire to create something meaningful using the iconic Valaya Shifting Leaves Chevron. This beautiful ornament combines the strength of steel and the warmth of brass creating a blissful harmony. This unique blend evokes a powerful new sentiment and is destined to be a treasured wrist accessory whilst capturing many hearts. We are thrilled to continue our ongoing creative journey with Aulerth for the last several years. Finally what truly makes this project truly special is its partnership with CRY, one of Idia’s most incredible NGOs.”

    Similarly, Puja Marwaha, CEO at CRY shared, “Did you know? In India, a staggering 13 million girls under 19 are married, and 29 per cent of them are forced to leave school. Early marriage is a critical issue holding back our nation’s potential. Another 12 million girls are pressured into child labour when they should be learning. These numbers can change. Organizations like CRY, with their 45 years of relentless work, and Aulerth, with their commitment to social good, are coming together to make a difference. I’m thrilled to announce this special partnership! Aulerth is launching a beautiful jewel designed by JJ Valaya – The Altruist Kada Bracelet. The funds raised will directly empower girls in rural India by helping them return to school. By supporting this initiative, you can be a part of the solution. Together, we can empower every girl child in India.” (Source: As per last census)

    The Altruist Bracelet Kada portrays a unique layering of brass on steel, meticulously outlined with the iconic Valaya Shifting Leaves Chevron pattern. Brass, chosen for its symbolic meaning, represents purity, abundance, positivity, and dependability.

    The launch of the Kada Bracelet was celebrated on a memorable and elegant evening at Olive Kitchen & Bar in Delhi on June 18, 2024. The event was attended by JJ Valaya, renowned influencers, media personnel, and top change-makers from the corporate world. The event celebrated the “Towards Selfless Service” initiative, as everyone came together to be a part of the cause.

  • Ground-breaking tech-powered platform GenS aims to challenge ‘age-old’ societal norms

    Ground-breaking tech-powered platform GenS aims to challenge ‘age-old’ societal norms

    Mumbai: GenSxty Tribe is set to transform the conventional narrative around ageing with a bespoke tech-enabled platform curated for the 60+ – GenS. 60+ is a time of newfound freedom that’s unburdened by social expectations and stereotypes. GenS encourages the 60+ audience to live and explore life on their own terms, armed with the financial means and opportunities to pursue passions and explore new relationships and dimensions of personal growth. GenS is set to redefine the golden years, offering a vibrant, safe and engaging space where 60+ individuals can thrive, connect, and celebrate life.

    As healthcare advances and life expectancy rises, the world’s senior population is reaching unprecedented levels.

    . By 2050, for the first time in history, there will be more people over 60 than children under 15

    . In India, seniors aged 60 and above currently make up over 10% of the population, numbering 149 million

    . This figure is projected to rise to 340 million by 2050, accounting for 21% of the total population, according to the India Ageing Report [UNFPA (United Nations Population Fund) India, in collaboration with the International Institute for Population Sciences (IIPS)]

    Despite this, brands and advertisers still predominantly target the younger demographic, neglecting the substantial spending power and influence of the 60+ audience.

    GenS founder Meenakshi Menon (65) said, “The GenS app is being built using both a deep understanding of the consumer in terms of their need state and the technology that is keeping in mind their ease of use. With the launch of GenS, we empower individuals to embrace the abundance of life after 60 with confidence and enthusiasm. I firmly believe that the 60+ have reached a stage in their lives where they can become a vehicle of social change while enjoying each day of their lives to the fullest. Adding life to their years is more critical than adding years to their life.”

    She further adds, “As a member of this cohort, it was important to get an independent perspective of this segment and understand what made them tick. Very often Founders make the mistake of creating a product that they believe in and disregard what the market says. It was critical that we spent time understanding the contours of this consumer. We had to dig deep beneath the surface to get at their feelings, their hidden concerns and motives. It was a journey of discovery for all of us. Each one was invested in the outcome, either as members of the cohort or Children who cared deeply for their parents’ well-being. That is why we commissioned research with Ormax Compass to discover the various predispositions and emotions felt by this group. The findings gave us both insight and intent and contributed massively to the development of our soon-to-be-launched GenS app.”

    GenS recognises that turning 60 is a milestone that marks the beginning of life’s greatest adventure. Menon, a renowned figure in the marketing industry, brings her expertise and passion to create a platform that celebrates freedom, passion, and new opportunities for the 60+ community. The platform is further powered by senior industry stalwarts – Bhaskar Das, Dilip Cherian, Amit Bose, Namita Roy Ghose and supported by Indu Kak, Ramesh Menon and Jignesh Barasara, amongst others who have been instrumental in the inception of GenS, contributing their diverse insights and support to bring this innovative vision to life.

    By recognizing that 60+ is a time of newfound freedom and opportunity, GenS aims to celebrate their potential to live life on their own terms, pursue passions, and explore new relationships. The platform is designed to help the active agers combat loneliness, break stereotypes, and rediscover joy and laughter. By leveraging the power of community and technology, GenS will offer a holistic range of services that cater to the physical, mental, emotional, financial, and social well-being of its members.

    As GenS prepares for its launch, it invites 60+ individuals to embark on this new chapter with them! With a mission to revolutionize life after 60, GenS is more than just a platform—it’s a movement dedicated to empowering, celebrating, and supporting its members every step of the way.

  • FCB/SIX India to handle SEO and content mandate for Nuvision Autoglass

    FCB/SIX India to handle SEO and content mandate for Nuvision Autoglass

    Mumbai; FCB/SIX India has bagged the SEO and Content mandate for Nuvision Autoglass and Autoglass America, the two websites housed by Nuvision Auto Glass, the fastest-growing windshield replacement and repair company in the United States.

    With this mandate, FCB/SIX India plans on enhancing the brand’s online visibility, optimising its search engine rankings, and creating engaging content to drive customer engagement for both the brand’s websites.

    The account will be serviced by the agency’s Mumbai office.

    Nuvision Auto Glass director of marketing Sandeep Jha said, “We are thrilled to partner with FCB/SIX India to enhance our online visibility and drive organic growth. This collaboration marks a significant step in our commitment to providing innovative solutions and exceptional service in the auto glass industry. Together with FCB/SIX India, we look forward to achieving new milestones in SEO excellence and business development.”

    FCB/SIX India chief business officer Ankit Banga added, “Excited to join forces with NuVision and elevate their online organic growth strategy for the US market. Together, we anticipate setting new benchmarks in the auto glass industry with a conversion-based SEO roadmap. We aim to map consumer journeys across multiple touchpoints and drive business success.”

    On bagging the account, FCB Kinnect and FCB/SIX India CEO Rohan Mehta said, “It’s fantastic to see our services in demand both domestically and internationally. The auto glass category is a niche, and we are thrilled to elevate the content and SEO management for Nuvision Auto Glass to new heights.”

  • Unlocking the link: Enhanced sleep quality shields against cancer risk

    Unlocking the link: Enhanced sleep quality shields against cancer risk

    Mumbai: Quality sleep often takes a backseat to busy schedules and daily stresses in our fast-paced modern world. However, growing evidence underscores the profound impact of sleep on our overall health, particularly its role in reducing the risk of cancer. While sleep is essential for various physiological functions, recent studies reveal that enhancing sleep quality can protect against cancer, making it crucial to prioritise a good night’s rest.

    Importance of sleep

    Research has increasingly shown that inadequate quality sleep is correlated to a higher risk of several types of cancer, like breast, prostate, and colorectal cancer. One of the reasons underlying this connection involves the regulation of the body’s circadian rhythm, the internal clock that governs sleep-wake cycles. The circadian rhythm is crucial for maintaining cellular processes, and its disruption can lead to hormonal imbalances and impaired immune function, both of which can contribute to cancer development.

    Melatonin, a hormone produced during sleep, plays a significant role in this process. Melatonin is a powerful antioxidant that neutralizes harmful free radicals, protecting DNA from damage and preventing cancerous mutations. Additionally, melatonin regulates the production of estrogen, a hormone linked to breast cancer risk. Insufficient sleep or exposure to light at night can reduce melatonin production, potentially increasing cancer susceptibility.

    Sleep quality and immune function

    Quality sleep is vital for ensuring a healthy immune system, the body’s first line of defence against infections and diseases, including cancer. During deep sleep, the body produces cytokines, proteins that help fight off infections and inflammation. Chronic sleep deprivation can become the reason for a decrease in cytokine production, weakening the immune response and leaving the body more vulnerable to cancer cells.

    Moreover, sleep influences the effectiveness of Poor sleep quality and has been shown to reduce the activity of natural killer (NK) cells, compromising their ability to detect and destroy cancerous cells.

    Lifestyle factors and sleep hygiene

    Improving sleep quality involves making lifestyle changes that promote restful sleep.

    Remember the following tips for better sleep:

    1.   Regular sleep schedule: A consistent sleep pattern helps regulate your body’s internal clock.

    2.   Relaxing bedtime routine: Calming activities before bed, such as reading, meditating, or taking a warm bath, to signal to your body that it’s time to sleep.

    3.   Maximise your sleep setting: Make sure your bedroom is dim, peaceful, and chilly.

    4.   Invest in an allergy-free, body contouring patented memoform mattress – This ensures uninterrupted and cooling sleep through all seasons.

    5.   Monitor diet and exercise: Avoid caffeine and heavy meals close to bedtime.

    Incorporating these techniques into your daily schedule can significantly enhance the quality of your sleep, offering a strong defence against cancer. As studies continue to reveal the complex connections between sleep and the risk of cancer, it becomes increasingly evident that prioritising sleep is not only about resting but also a crucial aspect of long-term well-being and cancer prevention. Promoting good sleep habits and embracing healthy lifestyle choices can improve our sleep quality and strengthen our bodies against cancer risk.

    The article has been authored by Magniflex India MD Anand Nichani.

  • Hybrid opens a new office in Gurugram, establishing it as the corporate headquarters in India

    Hybrid opens a new office in Gurugram, establishing it as the corporate headquarters in India

    Mumbai: Hybrid has announced the opening of its new office in Gurugram, Haryana. With this development, Hybrid aims to grow its presence in India and attract top local talent. The Gurugram office will also act as the new corporate headquarters for the brand in India, complementing its existing representative offices in Mumbai, Bengaluru, and Kolkata.

    Hybrid INSEA managing director and co-founder Shreyas Sathe reflected on the company’s journey in India, highlighting the market’s vast potential. “Our journey so far in India reflects the market’s tremendous potential. We have been able to align the interests of both brands and agencies by delivering outstanding campaign results through our cutting-edge, AI-driven products and solutions. As we progress further, I am sure we will be able to further strengthen our ties with brands and agencies and other major stakeholders in the digital ecosystem exceeding their expectations and enhancing their brand presence with our cookie-less solutions.”

    Hybrid entered the Indian market in 2020 and quickly became the market leader via its cutting-edge AI-driven advertising solutions such as Hybrid Platform contextual marketing suite VOX, Hybrid Places, and TV Sync technologies. From humble beginnings, Hybrid’s India team has been able to attract major brands and agencies such as Havells, Honda, Rado, Foundit, Mondelez, Shalimar Chemicals, TTK Prestige, GroupM, Dentsu, OMD, Interactive Avenues, and many more.  

    “With increasing privacy regulations and the decline of third-party cookies, there’s been a significant shift towards alternative, cookie-less advertising technologies that respect privacy laws. At Hybrid, we aim to lead this transition with our AI-driven contextual and programmatic solutions” said Hybrid country head India Gandharv Sachdeva.

    Hybrid is an international ad tech company that provides marketers and their agencies with technological solutions for buying and optimizing advertising campaigns in digital media. The company offers an entire ecosystem for programmatic ad buying and proprietary non-cookie solutions for contextual targeting and uses proprietary artificial intelligence algorithms based on neural networks. It specialises in providing innovative and customised solutions to improve the effectiveness of digital advertising campaigns. The company’s 10 representative offices worldwide include India, Poland, Indonesia, Vietnam, Germany, Mexico, Cyprus, The US, Thailand, and Singapore.

  • Maruti Suzuki’s ‘Run On What You Love’ celebrates freedom and adventure with S-CNG vehicles

    Maruti Suzuki’s ‘Run On What You Love’ celebrates freedom and adventure with S-CNG vehicles

    Mumbai: In a move to celebrate its innovative S-CNG technology, Maruti Suzuki India Limited (MSIL) is launching its dynamic new campaign, ‘Run On What You Love’. The campaign highlights the joy, freedom, and adventure that S-CNG vehicles offer, encouraging consumers to embrace a more sustainable and fulfilling driving experience. The campaign film features a captivating narrative that resonates with young, environmentally-conscious buyers who refuse to compromise on fun and exploration. It showcases the confidence and mileage provided by Maruti Suzuki’s wide range of S-CNG vehicles, empowering drivers to go further and discover more.

    Sharing his insights on the campaign, Maruti Suzuki India Ltd, senior executive officer of marketing & sales Partho Banerjee said, “The ‘Run On What You Love’ campaign celebrates the new-age CNG car buyer who is making a conscious choice and living life to the fullest. We believe CNG cars are no longer just about functionality; they are about enjoying the journey, embracing adventures, and pursuing passions. Through this campaign, we aim to inspire a new generation of drivers to explore the endless possibilities that S-CNG vehicles offer.”

    He further added, “We pioneered the CNG segment in India in 2010 and since then have won the trust of over 1.8 million customers who have loved the S-CNG technology for its optimal performance, unmatched fuel efficiency, and uncompromised safety. We aim to build on our current 74.1 per cent market share in the CNG segment by targeting higher volumes in this fiscal year.”

    The film’s vibrant visuals and upbeat music perfectly capture the essence of youthful exuberance and the joy of exploration with S-CNG vehicles. This multifaceted campaign will be promoted across TV, digital, radio and social media channels, including YouTube, Facebook, and Instagram.

    In addition to the campaign, the ‘Sustainability Drive’ was organized by MSIL in celebration of World Environment Day. This initiative took place in over 1700 cities nationwide, reflecting the Company’s strong commitment to environmental stewardship and sustainable practices.

    As part of this drive, every customer who walked into MSIL dealerships and expressed interest in S-CNG vehicles was gifted a plant. This symbolic gesture underscores the company’s dedication to promoting the idea of conservation and environmental well-being. Through this initiative, MSIL not only reinforced the environmental benefits of S-CNG vehicles but also engaged its customers in a meaningful way, inspiring them to take part in the journey towards a greener future.