ITV

Category: MAM

  • Canva survey: Senior marketers prioritise creativity despite investment gaps and talent shortage

    Canva survey: Senior marketers prioritise creativity despite investment gaps and talent shortage

    Mumbai: Canva, the world’s only all-in-one visual communication platform, and MMA Global, the global trade association for marketers, today released joint research on the value of creative output, tech stack saturation and navigating talent wars.    

    Canva and the MMA surveyed nearly 100 CMOs and senior marketers in decision-making roles from the U.S. and the U.K. and found that in today’s hyper-competitive brand world, more than three-quarters (77 per cent) believe creative output — encompassing all elements of campaigns and content — is more crucial now than ever before, with 69 per cent saying that creative is a top marketing priority in their organization.

    The survey revealed a variety of external forces fueling creativity in new ways and some obstacles blocking marketers from unlocking their full creative potential. The top findings include:  

    Creative Output is the New Gold Standard

    Marketing leaders are placing increasing value on creativity, and there’s an expectation this trend will continue.  

    . More than two-thirds (68 per cent) believe that creativity will become more important to their organization in the next 12 months.

    . 72 per cent believe that creative output adds value to customers’ lives.  

    But Creative Investment is Falling Short of Proven Worth

    Despite the increasing value placed on creativity, there is a significant gap in investment.  

    . More than half (55 per cent) invest 10 to 25 per cent of their total marketing budget on creative, while nearly a fifth (18 per cent) invest less than 10 per cent on creative.  

    . 41 per cent say they aren’t making the right level of investment in creative tools, systems and technologies.  

    The Creative Process Has Increased in Complexity

    Today’s ecosystem of creative tools is bringing plenty of improvements, but not without new challenges.  

    . The following elements are ranked as more challenging now (46 per cent) than they were five years ago: managing resources and budgets, maintaining consistency of output, and managing systems and tools.  

    . Most positive benefits come from the following tools, either by increasing efficiency or improving the creative output: collaboration platforms (54 per cent), photo/video editing tools (54 per cent), generative AI tools (35 per cent)

    Keeping Pace with Technological Advances is a Struggle

    Marketing leaders are mostly confident in their creative output when compared to competitors, but there are areas where they feel outpaced.  

    . Comparing their creative output and processes to competitors:  

    .  34 per cent believe their creative output is better, and 53 per cent believe it’s on par.

    .  45 per cent believe they’re worse at managing a creative process that optimizes for speed, efficiency and flexibility.  In-House Model Gains in Appeal

    The landscape of creative management is shifting with more work being brought in-house vs. outsourced to agencies. In-sourcing is mostly seen as a superior process for teams, but outsourcing is used when there is a need to collaborate on high-impact creative output.

    . 30 per cent have moved more work in-house in the last 12 months, and 31 per cent expect to do the same in the next year.

    .  48 per cent say creative strategy is mostly done in-house, while 23 per cent say it’s mostly outsourced.

    . 83 per cent say that in-house is better from a cost perspective, while 61 per cent say that outsourcing is better for the quality of creative output.  

    Pool for Top Creative Talent Is Shrinking

    There’s concern about a diminishing pool of strong creative talent, underscoring the challenge of securing, managing and retaining talent in a competitive market.

    .  47 per cent say the pool of strong talent has gotten smaller.

    .  80 per cent feel satisfied with outsourced creative talent and resources; while 74 per cent feel satisfied with in-house creative talent or resources.  

    “Producing stellar creative output while optimizing for resource efficiency is a massive challenge for every modern marketer today. How brands show up has gotten more competitive, there is a lot of tech to wade through, and the talent pool is narrowing,” said Canva CMO Zach Kitschke. “We’re delighted to work with the MMA team to identify the pain points and opportunities that marketers are facing today, in order to shed light on top-of-mind issues to inform their decision-making.”

    “While the last few years might seem solely focused on perfecting data, audience development, and targeting to drive outcomes, marketers are also recognizing the need to focus on a second creative revolution,” said MMA Global CEO Greg Stuart. “Marketers face a pivotal moment where embracing AI and the challenge of managing the Brand via what can be thousands of executions will redefine creativity’s role and brand communication, demanding a new and updated focus to managing the creative process.”

    Access “The State of Creative Process in Marketing” here.  

  • The electrification of our culinary experience

    The electrification of our culinary experience

    In the fast-paced landscape of modern life, the narrative of culinary innovation unfolds with remarkable urgency. Time, that precious commodity, demands a shift towards technologies that not only redefine our kitchen experiences but also have paved the way for more efficient and environmentally conscious cooking. The metamorphosis from traditional gas stoves to cutting-edge electric solutions symbolizes this evolution, heralding a new era of culinary prowess.

    Electric cookers emerge as the vanguard of this culinary revolution, seamlessly blending convenience with precision. Unlike their gas counterparts, these marvels of modern engineering offer a consistent distribution of heat and better control over cooking temperatures, ensuring uniform cooking across various dishes. This precise temperature control not only enhances the flavor and texture of food but also allows for more intricate cooking techniques to be employed.

    Safety features ensure peace of mind, shielding users from the hazards of overheating and offering a secure culinary environment.

    What truly sets electric cookers apart from their gas counterparts is their versatility and convenience. Whether you’re a busy professional juggling multiple responsibilities or a homemaker striving to balance chores and family life, electric cookers are tailored to cater to your culinary needs with ease and efficiency. Their ability to accommodate a wide range of cooking styles, from steaming and boiling to slow cooking and pressure cooking, makes them indispensable in the modern kitchen.

    Yet, it is not merely their technical prowess that sets electric cookers apart; it is their versatility and convenience. Whether navigating the whirlwind of professional life or juggling the delicate balance of domestic duties and family life, electric cookers are tailored to cater to your culinary needs with ease and efficiency. Their ability to accommodate a wide range of cooking styles, from steaming and boiling to slow cooking and pressure cooking, makes them indispensable in the modern kitchen.

    They not only streamline the cooking process but also enhance efficiency and versatility, making it easier than ever to prepare Indian dishes with precision and ease. In an era where health and environmental consciousness reign supreme, the embrace of electric cookers aligns seamlessly with these values. As silent conductors of culinary symphonies, electric cookers are integral kitchen companions that not only elevate flavors but also champion sustainability and well-being. Indian brands like Pigeon, with innovations such as the Electra Electric Pressure-Cooking System, are revolutionizing this space, reshaping the culinary landscape with a blend of accessibility, innovation, and unwavering quality.

    With a continued focus on excellence and a dedication to meeting the evolving needs of their customers, it is poised to lead the way in shaping the future of cooking technology in India. The high-quality standards and adherence to stringent quality control measures makes it stand out as a product that is steadfast in its mission to transform Indian kitchens. In the tapestry of culinary innovation, electric cookers emerge not just as appliances but as catalysts of a lifestyle steeped in wellness, sustainability, and culinary mastery.

    The article has been authored by Stovekraft Ltd chief marketing officer Dr Manu Nanda.

  • Tanishq shines at Paris Haute Couture Week’24 with ‘Enchanted Trails’ collection

    Tanishq shines at Paris Haute Couture Week’24 with ‘Enchanted Trails’ collection

    Mumbai: Tanishq jewellery brand from the esteemed Tata group enchanted global fashion enthusiasts as it launched it’s Enchanted Trails’ collection at the Paris Haute Couture Week 2024.  Often heralded as the mecca of fashion, Paris Haute Couture Week provided the perfect global platform to introduce its ‘Enchanted Trails’ collection. Each piece in the collection is a work of art, featuring rare and real diamond creations that redefine glamour and style.

    The collection draws inspiration from the intricate beauty of exotic nature, incorporating elements that reflect the elegance of flowing rivers, the interplay of light and water, the allure of blooming flowers, the graceful movement of branches, and the whispers of lush forest foliage. The collection showcases the dance of boats gliding through serene streams, echoing the poetry of nature’s tranquillity.

    This year, Tanishq collaborated with designer Vaishali Shadangule, the first Indian woman to debut at Paris Haute Couture Week in 2021. Tanishq’s ethos perfectly matches Vaishali’s vision, as she embodies the Tanishq woman—progressive, contemporary, and dedicated to promoting Indian craftsmanship and artistry on the world stage.

    Speaking on this momentous collaboration Titan Company Ltd chief Design Officer Revathi Kant expressed, “The Enchanted Trails Collection is a celebration of exceptional artistry and refined taste. It is a tribute to nature’s magnificence, weaving together designs that reflect the harmony and balance found in the natural world. Inspired by the twists and twirls of branches, the ebbs and flows of rivulets and natural streams, the enchanting colours of flowers, and the immersive greenery of foliage, the collection captures the very essence of nature.

    Paris Haute Couture Week epitomizes the pinnacle of fashion innovation and luxury, providing an unparalleled platform to showcase our dedication to craftsmanship and artistry. Our partnership with Vaishali Shadangule signifies a harmonious blend of craftsmanship and contemporary design, as her unique approach complements the intricate, nature-inspired themes of our diamond collection. Her ability to integrate traditional techniques with modern aesthetics makes her the ideal collaborator to highlight the essence of our exquisite pieces, allowing us to redefine luxury on a global scale.”

    Vaishali Shadangule, acclaimed fashion designer added “I am thrilled about this collaboration. Jewellery is an extension of Couture and partnering with Tanishq that is so particular and skilled.

    about heritage workmanship with global luxury, quality is just a mutual enhancement of our philosophy. Also, the Tanishq “Enchanted Trails” collection further empowers our two concepts of Nature and luxury.”

    Returning to the heart of the global fashion capital, Paris, Tanishq’s latest collection signified more than just jewellery; it represented years of perfected craftsmanship and innovative design. Each piece was meticulously crafted to reflect timeless beauty and allure, making it a perfect addition to any fashion-forward wardrobe.

  • Air India collaborates with KidZania

    Air India collaborates with KidZania

    Mumbai: Air India, a global airline, in collaboration with KidZania, the globally acclaimed educational entertainment brand, announced the launch of the Air India Aviation Academy at KidZania’s theme parks in Noida and Mumbai. At the Academy, children will be able to step into the roles of pilots and cabin crew aboard a model aircraft and understand the nuances of a career as a pilot and cabin crew in the aviation industry.

    The academy, where children will be able to see the model of Air India’s fleet and its other facilities in the airline’s new branding, colours and livery, aims to enhance children’s educational skills by offering them unique opportunities to learn about the aviation industry through interactive and engaging role-playing activities.

    Through this collaboration, Air India and KidZania aim to cultivate a new generation of aviation enthusiasts and professionals by providing a platform where children can engage in realistic role-playing scenarios, such as piloting an aircraft and working as cabin crew. The academy seeks to strengthen psychomotor, cognitive, emotional and social skills among children.

    The Air India Aviation Academy at KidZania has been built to provide young enthusiasts with an opportunity to engage in activities that simulate real-life aviation tasks. The academy will provide an authentic and dynamic platform to ignite children’s curiosity and imagination. Here children can discover, explore and learn about the aviation industry in a fun and engaging way.

    Air India head of marketing Sunil Suresh said, “Air India aims to create meaningful experiences for children and inspire upcoming generations. The Air India Aviation Academy at KidZania’s Noida and Mumbai theme parks will provide young enthusiasts with hands-on training in aviation skills, fostering an understanding of the industry and the importance of safety and teamwork.”

    As part of the partnership, members of Air India’s frequent flyer programme Flying Returns which was recently upgraded to offer greater ease, rewards and recognition, will be able to earn seven Flying Returns points for every Rs 100 spent on tickets to visit the Air India Aviation Academy at KidZania’s theme parks in Noida and Mumbai.

    KidZania India chief marketing Officer Rahul Dhamdhere said, “We are thrilled to expand our partnership with Air India through the launch of the Air India Aviation Academy. This academy will provide children with a hands-on understanding of the aviation industry, blending education with entertainment. Our goal is to spark an interest in aviation careers from an early age, and with Air India’s support, we can offer an unparalleled experience that is both fun and educational.”

    At the KidZania theme parks in Noida and Mumbai, there will be additional features such as a selfie point for kids and parents with the Air India aircraft in the background, a section on the history of Air India, and Air India quiz, and insights into Air India’s new aircraft fleet and destinations. At the entrance, children will be able to get an insight into the real world of aviation via a live flight tracker display that will showcase real-time information on aircraft flying to various parts of the world.

    A first in India, this initiative highlights Air India’s commitment to nurturing future talent and KidZania’s dedication to immersive educational experiences as well as inculcating values of responsibility, solidarity, sensitivity, harmony, courage, self-confidence and professional ethics among children.

  • Sonic branding in practice: A deep dive into the process of creating ‘MOGO’ for leading brands

    Sonic branding in practice: A deep dive into the process of creating ‘MOGO’ for leading brands

    At BrandMusiq, we harness the transformative power of sound to create sonic identities that align with a brand’s core essence and resonate with its audience. Our strategic, industry-spanning process customizes to each brand, mapping customer journeys to identify unique touchpoints, or “earpoints.”

    The MOGO is the sonic summation of a brand’s persona. Musicality is crucial to evoke the desired expressions, which is why we call it a musical logo and not just an audio or sonic logo. What we create is a comprehensive sonic identity system, much like a visual identity but for the auditory senses.

    MUSE: The heart of sonic branding

    Our process, anchored by MUSE (musical strategy exercise), combines Western psychology, Indian classical arts, and modern audio science. This intricate process helps us distill a brand’s essence into a universal sonic palette.

    Step 1: Brand discovery

    In a two–three hour collaborative session, we explore the brand’s DNA, persona, and the emotions it aims to express through sound.

    Step 2: Sonic mapping

    Transitioning from abstract concepts to tangible sounds can be challenging. To bridge this gap, we develop sonic moodboards—audio sketches that help clients identify their brand’s sound zone, ensuring the musical direction aligns with the brand’s persona.

    Step 3: Unveiling the MOGOSCAPE and MOGO

    The culmination of our process is the creation of the master sonic identity of the brand, comprising MOGOSCAPE, MOGO and mini-MOGO. In the digital age, music and sound are as crucial as visual elements in defining a brand’s identity. The MOGOSCAPE, a 60–90 second sound palette, serves as the brand’s sonic backdrop, embedded within which is the MOGO—a concise, distinctive sound signature that captures the brand’s essence in a three second audio cue.

    After finalizing the master sonic identity, we work with our clients to understand the consumer journey and map the various earpoints—audio touchpoints—where the sound will be integrated. This approach creates more opportunities for the brand to be heard, ensuring a consistent and cohesive sonic presence. The MOGOSCAPE allows for content customization, enabling the creation of fresh and new adaptations, all derived from the master sound.

    Sonic identity system: MOGOSCAPE, MOGO, and Mini-MOGO

    Our sonic identity system comprises three main components:

    1. MOGOSCAPE: This 60–90 second sonic palette acts like a visual color scheme for the brand, encompassing various tones and musical elements that capture the brand’s essence.

    2. MOGO: The musical logo, a three-second sound signature, strengthens brand memory and evokes core values and emotions.

    3. Mini-MOGO: A 1.5-second audio cue used for notifications and alerts in digital interfaces, reinforcing the brand’s aural identity in everyday interactions.

    These elements help create a unique sound identity, enhance brand awareness, and foster deeper emotional connections with customers across various touchpoints.

    Real-world applications

    After completing the sonic identity, we create versions or adaptations to suit specific earpoints (or audio touchpoints) and the content theme.

    ·      Vivo: For the in-phone product integration, the ringtone and notification sounds were designed to have a digital feel while maintaining consistency by using the same melodic framework as the MOGO.

    ·      Air India Express: Created an in-flight version of the Air India Express sonic identity to evoke a sense of calm and peace.

    ·      Infosys: Developed unique sonic branding for digital videos, events, and merchandise, tailored to each theme and content.

    ·      HDFC: Implemented a pioneering sonic integration by incorporating the MOGO across all ATMs nationwide, signaling the successful completion of transactions.

    ·      Zomato: Developed sonic navigation cues to provide users with intuitive and engaging alerts throughout the order and delivery process.

    ·      Federal Bank: Established a pan-India presence for Federal Bank by creating versions of the sonic identity for various Indian festivals, reinforcing the brand’s cultural connection and celebratory spirit.

    The power of sonic branding

    Sound reaches the human brain 20 times faster than visuals, enhancing customer immersion and engagement by up to 86 per cent. Research shows that music can improve brand recognition by 46 per cent, and 41 per cent of consumers believe sound is a key element of brand communication. Furthermore, 74 per cent of young adults feel more emotionally connected to a brand thanks to music. With the rise of voice-enabled technology and a global resurgence in audio consumption, there has never been a better time to integrate sonic branding into your brand strategy.

    At BrandMusiq, we transform brand identities from cognitive recognition to emotional connection, ensuring that your brand’s sound is not just heard, but felt. Thanks.

    The article has been authored by BrandMusiq founder and soundsmith Rajeev Raja.

  • Premiumization benefits all states and cities equally: Kunal Patel

    Premiumization benefits all states and cities equally: Kunal Patel

    Mumbai: Monika Alcobev Ltd is recognised for representing iconic brands such as Bushmills Irish Whiskey, Jose Cuervo Tequila, Lucifer’s Gold, Hayman’s Gin, and The Choya, marking its presence in the Indian market with a turnover of Rs 650 crore over the past five years.

    Kunal Patel’s leadership has been instrumental in transforming Monika Alcobev into a family-owned enterprise with a multi-disciplinary approach. Under his guidance, the company secured partnerships with globally renowned liquor brands, significantly enhancing its portfolio. Patel’s vision extends beyond just expanding the product line; he aims to deepen the company’s reach across India, particularly focusing on tier 2 and tier 3 cities.

    India’s alcohol beverage market is undergoing a transformation, driven by changing consumer preferences and lifestyle shifts. The modern Indian consumer is more discerning, seeking premium and unique drinking experiences. Kunal Patel notes, “Today’s consumers are more informed and adventurous. They are willing to explore and invest in premium brands that offer distinctive flavors and a touch of luxury.”

    Upcoming trends in the Indian market include a rising demand for craft spirits, flavored liquors, and exotic blends. There’s also a noticeable shift towards wellness-oriented alcoholic beverages, such as low-calorie and organic options. Monika Alcobev is keen on tapping into these trends by introducing new and innovative brands that cater to the evolving tastes of Indian consumers.

    Indiantelevision.com caught up with Patel, where delved on other topics like responsible drinking, future of this industry and a lot more…

    Edited excerpts

    On the rise in demand for premium alcobev products in India, particularly in tier 2 and tier 3 cities

    Premiumization benefits all states and cities equally. We provide these cities with products like Lucifer’s Gold Whisky, Russian Standard Vodka, Belenkaya Vodka, and so on. Super-premium brands like 1800 Tequila & Bushmills Single Malts, which were not previously available, show an increase in the demand for tequila, cognac, and single malts.

    On the key challenges and opportunities you foresee in penetrating new markets

    The standards and regulations of the government provide challenges as usual. We have a capable and committed staff to do a lot of market research in response to these developments and changes. Our team is growing and adding members in every state and district that we can. We always consider marketing as a strong lever to help sales get their numbers and sooner or later the hard work will be fruitful.

    On Monika Alcobev’s process for selecting and introducing new brands to the Indian market

    We constantly consider supply and demand while evaluating any product’s quality, price, and packaging. Additionally, we have experts from several sectors in the alcobev industry working with us to choose the top brands by conducting market research beforehand and tastings for a final approval.

    On adapting to changing consumer preferences in India over the years

    By consistently staying ahead of the curve and monitoring demand, we have adjusted. We see that Indian consumers are changing, progressing, and seeking to investigate various product categories. The revolution in gin that occurred four or five years ago is now influencing tequila. Since we have a significant market share in the tequila industry, we can readily adjust to any new trends that tequila drinkers may introduce. 

  • Acer and Unidays forge strategic partnership for student market growth

    Acer and Unidays forge strategic partnership for student market growth

    Mumbai: With the assistance of the Admitad partner network (a Mitgo Group company) Acer and Unidays have announced a strategic partnership to focus on performance marketing and promotional collaboration. This partnership aims to achieve mutual growth objectives by combining Acer’s high-quality products with Unidays’ targeted marketing capabilities. Admitad has started receiving great responses from Unidays in just a short period. Their GMV has reached 16.6 lakhs and with more optimization in the campaign from Uniday’s end,  the numbers will go up in future.

    According to industry reports, India’s domestic Electronics Manufacturing Services (EMS) industry revenues are set to more than double, reaching $55 billion by FY2027. In this partnership, Acer provides exclusive discount codes for Unidays members, encouraging purchases and increasing sales volume. Acer will benefit from increased visibility among Unidays’ audience, enhancing brand awareness and recognition in the student market. The partnership allows for targeted promotions that are relevant to the needs and preferences of students, ensuring that they receive offers that are most beneficial to them.

    Students can easily access Acer’s products and discounts through the Unidays platform, streamlining the shopping process. The Unidays platform provides a user-friendly experience, making it simple for students to find and utilize the best deals on Acer products. Purchasing through this partnership ensures hassle-free returns and comprehensive warranty options, adding peace of mind for consumers.

    Unidays earns a commission for each sale made through its platform using unique tracking codes. Both Acer and Unidays share insights regarding user behaviour, sales performance, and campaign effectiveness, allowing for the optimisation of marketing strategies. The brands want to provide a superior shopping experience to students by offering exclusive, attractive deals on essential tech products while also building a sustainable, long-term partnership that continuously evolves to meet the changing needs of students and the broader market.

    Speaking on the partnership, Mitgo, India and APAC managing director Neha Kulwal said, “Admitad is extremely delighted to be a catalyst for this partnership. Students will benefit from the reliability and trust associated with both Acer and Unidays, ensuring they receive genuine products and dependable customer service. For brands, this partnership will set an example in the industry, ensuring the achievement of mutual growth objectives by leveraging Acer’s high-quality products alongside UNiDAYS’ targeted marketing capabilities.”

    According to Acer head of marketing Sooraj Balakrishnan said, “We are happy to work with UNiDAYS through our trusted partner Admitad. This partnership is a testament to our ongoing commitment to providing students access to high-quality technology. It offers exclusive discounts and deals, making it easier for students to purchase the products they need for academic and personal growth. By leveraging UNiDAYS’ extensive reach and targeted marketing capabilities, Acer will be able to connect with the student community more effectively, ensuring they benefit from our innovative products. This collaboration enhances our presence in the education sector and reinforces our dedication to supporting students in their educational journey. We are confident this partnership will drive significant value and mutual growth for both brands.”

  • Mocemsa’s Al Ameera is a fragrance that masterfully captures the essence of India: Paarth Malhotra

    Mocemsa’s Al Ameera is a fragrance that masterfully captures the essence of India: Paarth Malhotra

    Mumbai: Originating from the heart of a first generation perfumer, emerges a fragrance brand that intertwines tradition and modernity in a beautiful mix called Mocemsa. Mocemsa was launched in 2017 by Pulkit Malhotra, a graduate from Grasse Institute of perfumery and Paarth Malhotra with the aim to bridge the gap between luxury and affordability by creating high quality, luxurious perfumes at accessible prices and giving great olfactory experiences to the users.

    Mocemsa is a premium Indian perfumery brand with unrivaled original fragrance formulations. Each perfume is expertly crafted in Spain, Barcelona, using the highest quality ingredients and adhering to strict international standards, including being 100% IFRA compliant and cruelty-free. This dedication to originality and quality ensures that every Mocemsa fragrance is a true masterpiece, reflecting the brand’s ethos of luxury, sophistication, and authenticity. This same is reflected in their growth rate which is 63 per cent on yearly sales since its inception.

    Indiantelevision.com caught up with Malhotra, where he shared more insights regarding his brand’s creation and many more…

    Edited excerpts

    On inspiration to start Mocemsa

    My brother and I have always been interested in the world of perfumery. Although it was a small segment of our family business, it consistently captured our interest. When we embarked on the journey of founding Mocemsa, we identified a significant gap in the Indian market: the dichotomy between mass-market products priced under 500 INR and international luxury brands costing upwards of 6,000-7,000 INR. Our vision was to deliver the same quality as international brands but at a fraction of the cost. Our background in perfumery helped in achieving the desired price points without compromising on quality. Once Mocemsa entered the market, the superior quality of our products quickly garnered consumer appreciation, resulting in high demand and rapid sales.

    On ensuring your products maintain a high level of luxury while being accessible in terms of pricing

    We are among the very few companies in the fragrance industry that are nearly 100% vertically integrated. From crafting the fragrance formula and developing the perfume concentrate to managing the final sales point, we control the entire supply chain. This vertical integration allows us to maintain costs and ensure high quality. Additionally, we adopt a minimalist approach to marketing, allowing our products to speak for themselves. The savings are passed on to the consumer, making luxury fragrances more accessible.

    On ensuring the quality and originality of your fragrances

    Our in-house perfumers, led by Pulkit, who has extensive knowledge and experience in the fragrance industry, drive our commitment to quality and originality. Pulkit makes sure there is an innovative environment within our product development process, where originality is celebrated and rewarded. We use the finest raw materials, which undergo stringent quality control. IFRA is an organisation that regulates the usage of certain harmful raw materials, we are happy to state that we are IFRA compliant and in many cases go step or two ahead of the required compliances. This is only possible once you have a solid R&D in place.

    On your signature Al Ameera fragrance

    Mocemsa’s Al Ameera is a fragrance that masterfully captures the essence of India. It seamlessly blends traditional Indian spices like cardamom and saffron with exquisite floral notes such as rose. These ingredients evoke the rich aromas of Indian cuisine and nature, paying homage to India’s long-standing tradition of perfumery. For centuries, spices and flowers have played a vital role in Indian ceremonies and daily life. Al Ameera merges these timeless scents to create a warm, sensual, and spiritual olfactory experience. While deeply rooted in tradition, it also exudes modern elegance, making it suitable for both grand occasions and everyday wear.

    On your decision to expand into shop retail and airport stores

    Retail shops and airport stores are prestigious venues that play a significant role in a fragrance brand’s presence. At Mocemsa, we have always aspired to compete on an international level with global brands. Our expansion into these spaces aligns with this aspiration, and we are thrilled to see consumers embracing our products in such environments. This expansion is to enhance Mocemsa’s growth by increasing brand visibility and accessibility.

    On ensuring that customers have a luxurious and memorable experience with Mocemsa fragrances, both in-store and online

    Our philosophy is to let the product speak for itself, but we also recognize the importance of creating a comprehensive brand experience. We invest heavily in staff training to ensure that our advisors provide a consistent and enriching experience across all locations. This extends to our online presence, where we strive to offer a seamless and luxurious shopping experience.

    On accumulating 63 per cent yearly sales growth

    Our success is attributed to being clear on our target audience and market positioning. We adhere to the principles of product, price, place, and promotion. Key milestones include our entry into 75 prestigious retail and airport stores, the rapid acceptance and demand for our products in India, and the continuous innovation in our fragrance offerings.

    On your plans for the future in terms of product innovation and market expansion

    We typically launch two to three new fragrances each season, with our next release anticipated in early October 2024, or possibly sooner. Our future plans include global expansion, with a projection to establish a sales network in 10 countries. We are committed to continuous innovation in our product line to meet and exceed consumer expectations.

  • Riya Group partners with Air India Express

    Riya Group partners with Air India Express

    Mumbai: Riya Group has announced a strategic alliance with Air India Express, a subsidiary of Air India. This enterprising collaboration integrates Riya’s comprehensive visa services on the airline’s website, enabling customers to promptly access and apply for visas to any destination worldwide.

    Riya Group’s established vertical Riya Visa Services aims to ease the pre-travel booking journey for customers with its extensive suite of services. This includes worldwide visa applications, processing of all visa types, checklist updates, status checks and much more.

    Integrating a one-stop approach, this progressive step is conceived to ease the visa application process and enhance a traveller’s holistic booking journey on the Air India Express website. Passengers no longer need to navigate multiple websites to expedite their visa application process. This customer-centric outlook will enable users to browse flights and apply for their visas all in one place.

    Speaking on this lucrative partnership, Riya Group vice chairman Nitin John said “Visa has been one of our most promising and fast-growing verticals. Even before Riya Group pioneered holistic solutions for travel partners, we offered extensive visa services to appease the growing demands in the 80s. Today, through this alliance with the esteemed Air India Express, we are excited to expand our reach and enhance traveller’s experience even before their trip begins. This strategic collaboration aims to curb the prevailing challenges a passenger undergoes in planning their journey. Hence, this integration of comprehensive visa services directly on the airline’s website is our progressive step towards easing a traveller’s visa processing experience.”

    In addition, Air India Express chief commercial officer Ankur Garg states “At Air India Express, we are unwavering in our dedication to optimising the travel experience for our valued guests. The introduction of our new Visa Services effectively eliminates the longstanding challenges associated with the often-arduous visa application process. By leveraging this innovative platform, travellers can now navigate a streamlined and efficient system, minimising wait times and eliminating the need for physically visiting visa application centres.”

  • See the world in a new light with Lenskart’s game-changing BLU screen glasses

    See the world in a new light with Lenskart’s game-changing BLU screen glasses

    Mumbai: Lenskart, a premier eyewear retailer in India, introduces its latest innovation Lenskart BLU lenses. These innovative lenses are specifically designed to combat the negative effects of blue light exposure from digital devices.

    In today’s digital age, the prevalence of blue light exposure has increased exponentially. Adults now dedicate roughly half of their day to digital screens, while a staggering 84 per cent of teenagers indulge in screen binge-watching sessions. Moreover, remote work has further intensified screen time, with 70 per cent of telecommuters reporting endless work hours. This overexposure impacts our sleep cycle and leads to various eye problems such as headaches, dry eyes and blurred vision.

    Recognizing these issues, Lenskart has developed BLU Screen Glasses, which block up to 98 per cent of blue light, reduce glare and relieve eye strain with the help of anti-glare coating on the lenses. These lenses also offer protection against UV rays and ensure visual clarity by keeping dust and scratches at bay.

    They are available for all, from zero power to those who don’t need vision correction to prescription lenses. They are also compatible with a vast selection of stylish frames, so you can protect your eyes without sacrificing your style.

    With Lenskart BLU Screen Glasses, you can now give your eyes a much-needed break and transform the everyday viewing experience. Whether working long hours or enjoying your favourite TV shows, Lenskart BLU is now the perfect companion for eye protection and comfort.