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Category: MAM

  • Consumer sentiment dips in June, yet India holds onto highest national index score: LSEG-Ipsos PCSI June 2024

    Consumer sentiment dips in June, yet India holds onto highest national index score: LSEG-Ipsos PCSI June 2024

    Mumbai: Consumer sentiment has weakened and dipped -2.6 percentage points in June 2024, though notably India continues to lead with the highest national index score across all 29 markets polled, according to the LSEG-Ipsos primary consumer sentiment index (PCSI) June 2024 wave.

    The LSEG-Ipsos survey also maps consumer sentiment across four sub-indices and all of them have seen a drop this month: the PCSI employment confidence (“Jobs”) sub- index, is down -4.6 percentage points; the PCSI current personal financial conditions (“Current Conditions”) sub-index is down -0.7 percentage points; the PCSI investment climate (“Investment”) sub-index too is down -0.6 percentage points; and the PCSI Economic expectations (“Expectations”) sub-index is down -6.4 percentage points.

    Elaborating on the findings of the survey, Ipsos India CEO Amit Adarkar said, “Confidence around personal and household expenses is still stable and same goes for investments in savings and big-ticket purchases. It is the confidence around the economy and jobs that has seen a significant drop. Some of the impact is due to macro conditions, with the global economic slowdown and job cuts and further, with the new government in the saddle and the union budget yet to be announced, the overall approach is cautionary and tardy. It has also been a hot summer with the farm sector impacted due to drought in some. Monsoons could bring back some cheer and a growth-oriented budget announcement in July 2024.”

    “Even The Reserve Bank of India (RBI) warned mid June that the exceptionally hot summer and low reservoir levels could stress the summer crops of vegetables and fruits, potentially disrupting efforts to control inflation. And while overall inflation has eased, food prices remain volatile and elevated, complicating the inflation battle,” added Adarkar.

    How global markets stack up

    The global consumer confidence index is the average of all surveyed countries’ overall or “National” indices. This month’s installment is based on a monthly survey of more than 21,000 adults under the age of 75 from 29 countries conducted on Ipsos’ Global Advisor online platform. This survey was fielded between 24 May and 7 June 2024.

    Consumer sentiment in 29 countries

    Among the 29 countries, India (65.2) continues to hold the highest national index score. India and Indonesia (63.2) are the only countries with a national index score of 60 or higher.

    Ten other countries now show a National Index above the 50-point mark: Singapore (58.1), Mexico (57.2), the Netherlands (55.2), Thailand (55.2), Sweden (54.7), Great Britain (53.9), the U.S. (53.8), Malaysia (52.9), Brazil (52.3), and Australia (50.5).

    In contrast, just five countries show a National Index below the 40-point mark: South Korea (39.5), Japan (37.7), Hungary (37.0), Peru (36.7), and Türkiye (29.1).

  • Ouch Cart announces exciting summer sale

    Ouch Cart announces exciting summer sale

    Mumbai: Ouch Cart, is a leading brand in the furniture industry and is known for its affordable range of pieces to upgrade your home interior space. Excited to announce its much-awaited summer sale which can be availed through their website, Customers can get incredible discounts of up to 55 per cent on a wide variety of products. For individuals who are looking to upgrade their home furniture and are tight on budget, this is the perfect time to grab this sale opportunity and shop exclusive pieces on Ouch Cart at affordable prices.

    Summer sale highlights:

    – Rocking Chairs: Rocking chairs are best for relaxation and reading books or enjoying the weather, and you can enjoy this peaceful retreat with up to 65 per cent off in this sale.

    – Upholstered Beds: With an extra 20 per cent off on upholstered beds, you can add a touch of royal feeling to your bedroom.

    – Plant Stands: Plant enthusiasts who live to bring new plant holders and stands to upgrade the aesthetic look of their home can avail of 50 per cent off in this sake by buying beautiful plant stands on the website.

    – Study Tables: Create a productive workspace with our stylish study tables, now up to 52 per cent off.

    You can use the special code **SUMMER** at checkout to avail of these exclusive discounts.

    “Ouch Cart’s Summer Sale is our way of helping customers create beautiful and comfortable spaces,” said Ouch Cart founder Atif Shamsi. “We are excited to offer these amazing deals and provide quality furniture solutions for every home.”

    The 55 per cent off Summer Sale is available online at Ouch Cart and in specialty shops and selected department stores all over the country. Visit the website at https://ouchcart.com/ to explore wide range of discounted products. To acquire the best products, customers are advised to shop early.

  • HP announces significant upgrade to post-sales services for smart tank printers

    HP announces significant upgrade to post-sales services for smart tank printers

    Mumbai: HP India announced a significant upgrade to its after-sales service offerings for HP Smart Tank printers, aiming to provide a seamless and uninterrupted experience for customers. As part of this initiative, HP has launched the “Consider it Done” campaign, emphasizing its commitment to 24/7 support in 10 languages for its Smart Tank printer range.

    Recognizing the unique challenges faced by businesses and customers, HP has upgraded its customer service operations to cater to the diverse linguistic needs of Indian users. HP will now offer 12-hour, 7-day phone support in 10 languages, ensuring customers receive assistance in their preferred language. Additionally, HP has introduced 24-hour, 7-day support via WhatsApp in 10 languages, offering a convenient way to get help anytime. The supported languages include English, Hindi, Tamil, Bengali, Malayalam, Assamese, Telugu, Odia, Marathi, and Kannada. For installation and repair needs, customers can also log cases through the HP website, streamlining the support process.

    HP India senior director of printing systems Sunish Raghavan said, “At HP we understand Indian businesses and how they take pride in the trust that their customers have on them.  Printer breakdowns can significantly disrupt operations, which is why we are committed to offer comprehensive support to minimize downtime. We have re-engineered our customer service and support for our Smart tank range of printers to ensure we are accessible to our customers 24*7. “Consider it done” campaign is an attempt to connect with the “can do” attitude of these business owners and to give them the confidence that HP smart tank printers will never let them down.

    To highlight the 24/7 customer support available with HP Smart Tank Printers, HP has introduced a multi-film campaign for its enterprise customers. The campaign features a business owner as protagonist, showcasing their pride in their work and the critical role HP printers play in their success. When a printer malfunctions, the business owner connects with HP’s 24/7 customer support, allowing them to continue their daily operations without interruption.  By addressing printer downtime, HP aims to empower small business owners to focus on what they do best running their businesses and serving their customers. This dedication is encapsulated in the “Consider it done” tagline, emphasizing HP’s commitment to reliable and prompt service, which echoes the sentiment and work ethic of business owners.

    The essence of the campaign is “trust”—recognizing the vital role trust plays for business owners. HP Smart Tanks have improved consumer support to ensure that, even in the worst circumstances, the trust that consumers place in business owners, and the trust business owners place in HP Smart Tank printers, remains unbroken.

    Sharing her thoughts on the campaign, Vasudha Mishra, Regional Creative Office, Lowe Lintas Delhi said ‘For an SME, their word is key to running their business. Naam aur kaam se jaaney jaatey hain woh. This is the insight we took forward in our campaign for HP Smart Tank printers that understand and uphold this very sentiment.  Brought alive by stellar performances from Aparshakti Khurana and R.J Balaji.’

    Conceptualized by Lowe Lintas and released in nine languages, the films, starring Aparshakti Khurana in the North and R.J. Balaji in the South, capture the pride business owners feel and highlight how HP’s reliable service supports their enterprises.

    The campaign is amplified through TV, OOH, digital platforms, and on-ground activations.

  • Going hyperlocal: The next big thing for India’s automotive industry

    Going hyperlocal: The next big thing for India’s automotive industry

    Learning from modern consumer behaviour and market dynamics, India’s automotive industry has evolved by adopting hyperlocal marketing techniques to reveal a compelling strategy. Hyperlocal marketing, which focuses on targeting consumers within specific geographic areas and aligning promotions with their immediate needs and preferences, has shown the automotive industry a way to a significant opportunity that awaits us. It has opened the doors for the Indian automotive sector to enhance customer engagement and drive sales.

    One of the most prominent advantages that hyperlocal marketing offers is making the delivery of highly localised advertising and promotions a possibility. By customising of online and offline advertisements based on local preferences, automotive companies have now effectively managed to reach potential customers within specific regions.

    Such a localised approach has ensured that marketing efforts resonate with the cultural and economic conditions of the target area, thereby improving the effectiveness of promotional campaigns. For instance, understanding that consumers prefer to purchase tyres locally due to convenience can guide manufacturers to tailor their marketing strategies accordingly.

    The benefits of hyperlocal strategies extend beyond marketing to operational efficiencies. By leveraging digital tools and methods, the automotive industry can streamline its manufacturing processes, reduce labour costs, and reshape traditional business approaches. This digital transformation allows for more efficient resource allocation, enabling manufacturers to focus on high-demand regions and fine-tune their return on investment. Additionally, by aligning inventory stocking and restocking with regional consumer demand, companies can significantly enhance their supply chain management.

    Hyperlocal technology also facilitates a seamless last-mile digital transformation for retail locations, ultimately boosting lead-to-sales conversions. By automating listing administration, catalogue management, online reputation management, and tailoring landing pages, automotive businesses can deliver a personalised and engaging customer experience. This hyperlocal tech stack helps build a sustainable digital strategy that strengthens the brand’s product and service offerings.

    Adoption of hyperlocal techniques further enables the building of tailored landing pages with contextual content, hence enhancing engagement and lead-to-sales conversion capability. Available technologies guarantee that consumers get correct and relevant information by allowing the cleaning, updating, and publishing of location data across main platforms including Google, Meta, Bing, Apple Safari, and Maps. Quick update product information, images, inventory, prices, promotions, and local discounts across all physical shops better’s consumer shopping experience and increases the likelihood of purchase.

    In addition, AI-powered online reputation management tools provide an added layer of customer interaction, enabling businesses to respond promptly to inquiries and feedback, thus fostering positive relationships with potential customers. Also, hyperlocal technology helps create organic first-party data, which comes in handy while targeting suitable customers at a lower cost compared to traditional advertising methods.

    By moving to a hyperlocal platform, automotive brands find it simpler to distribute contextual content, manage their online reputation in real time, and maintain updated product information. This multi-pronged approach not only supports the creation of a product-as-a-service brand vision but also enhances the overall consumer experience by providing timely and relevant information.

    Therefore, as the Indian automotive industry continues to evolve, the adoption of hyperlocal marketing strategies is poised to be the next big thing. By leveraging the power of localised advertising, digital transformation, and advanced technological tools, automotive companies can achieve greater customer engagement, optimised resource allocation, and improved lead-to-sales conversions. The shift towards hyperlocal marketing represents a strategic move that aligns with contemporary consumer behaviour and market trends, positioning the automotive industry for sustained growth and success in the digital age.

    The article has been authored by Sekel Tech founder and CEO Rakesh Raghuvanshi.

  • Cheil SWA group reveals a new visual identity for Cheil X

    Cheil SWA group reveals a new visual identity for Cheil X

    Mumbai:  Cheil X, part of Cheil SWA group revealed its new visual identity and philosophy which takes its muse from the agency’s Korean heritage. Cheil X is an independent full-service agency under the Cheil SWA group that manages the fast-growing new client mandates in India. It has two full-fledged offices in Gurgaon and Mumbai. The Gurgaon team is helmed by Neeraj Bassi, chief growth officer, Cheil X-Gurgaon with the creative team managed by Amit Nandwani, NCD, Cheil X-Gurgaon. Anurag Tandon, chief growth officer, Cheil X-Mumbai is leading the charge of the newly opened Mumbai office while Rajit Gupta is the creative head of Cheil X- X-Mumbai. Through its two offices, Cheil X is at the forefront of offering integrated marketing services like creative, media, digital, influencer marketing, content production, technology, retail, and brand experiences that meet the ever-changing business demands of clients.

    Building on Cheil’s legacy of tech-inspiring creativity, the visual identity of Cheil X is the emblem which is a profound synthesis of cultural heritage and creative ethos, echoing the very essence of the agency’s philosophical underpinnings. At its core lies the symbol of the letter X, a manifestation of their relentless pursuit of disruptive innovation within the realm of advertising. The use of the Korean script ‘Hangul’ to form the letter X is symbolic of the agency’s deep-rooted connection to its Korean origins. Yet, it transcends mere linguistic representation; it embodies their reverence for tradition and the wisdom of centuries encapsulated within geometric minimalism. In this fusion of alphabets and cultures, they discovered a harmonious blend of diversity and unity, reflecting the tapestry of human experience.

    Cheil X- Mumbai VP & creative head Rajit Gupta, who is also the creator of the identity, said, “The form of X, which is inspired by traditional and modern Korean script, essentially breaks down to lines and dots. This framework has been extended to create a unique typeface and illustrations that form a whole visual ecosystem for the brand. The logo philosophy embodies the ethos of Cheil X – a commitment to disruptive creativity rooted in cultural empathy and emotional resonance. It is a reminder that in every stroke of design, we are not merely crafting images but shaping experiences, touching hearts, and inspiring change.”

    “At first blush, this new identity is a visual delight but if you dig deeper it reflects Cheil X’s preparedness for its next phase of growth as it spreads its wings with the launch of a new office in Mumbai said, Cheil X- Mumbai chief growth officer Anurag Tandon.  We are uniquely poised to capture the next wave of business evolution as our clients are becoming more tech-focused with our portfolio of services that draw on our expertise in leveraging creativity and technology.  We have the best talent in the industry who have hands-on experience in handling the dynamic business ask of our clients combined with the desire to fuel their growth and be an enabler for their business success” he added.

    Commenting on Cheil X’s philosophy, Cheil X- Gurgaon chief growth officer Neeraj Bassi said, “Agencies today need to move beyond their traditional remit of campaign-led approach to a broader focus on improving the business outcomes. Our main differentiator is that we are already ahead of this curve.  We have been living the philosophy of Business Connected Agency for years, developing solutions that Impact every moment in the customer journey. Our BCA approach helps clients achieve their business results through the cumulative impact of connected experiences across the customer journey”.

  • McDonald’s India partners with Illumination to bring Minions

    McDonald’s India partners with Illumination to bring Minions

    Mumbai:  Fans of the beloved Minions are in for a delicious treat as McDonald’s India – North & East in partnership with Universal Pictures is getting ready to welcome Minions to its restaurants. McDonald’s customers of all ages will witness an unforgettable experience with exciting menu items and meal options available in Minion-themed packaging. In addition, McDonald’s will transform select restaurants into Minion havens and invite Minion’s mascot for fun-filled customer engagements.

    The new minionised meal options will include:

    Choco Caramel McFlurry – Delicious blend of creamy vanilla soft serve with rich chocolate and caramel swirls with Oreo topping.

    Chicken McNuggets (4-pcs) launched at Rs 99 Exclusive pack with 2 New Dips – Classic McNuggets just got better with the introduction of two new dipping sauces: the zesty Manchurian dip and the sweet yet spicy Sweet Chilli dip.

    Mega Minion Surprise Meal (4 pcs) – A fun and delightful experience with our Veg and Chicken Surprise 4-course meal that promises to surprise and satisfy your taste buds. The meal includes a surprise burger of your choice, 1 Regular Fries, 1 regular Beverage & Pizza McPuff.

    Happy Meal- With Happy Meals, customers will receive a special edition Despicable Me 4 book and Minion-themed headband. Happy Meal customers will get access to various games and fun activities by scanning the QR code available on the HM box.

    Minions theme decoration at select restaurants:

    To celebrate the Minions invasion, McDonald’s restaurants will undergo a quirky transformation with Minion-themed decor, creating a fun and immersive environment for all guests. Also, special appearances by Minion mascots will spread joy and photo opportunities for fans.  

    Commenting on the launch, McDonald’s India – North and East managing director Rajeev Ranjan said, “McDonald’s has always been a happy place for families, and we are always looking for new ways to create joyful and memorable experiences for our customers. We are incredibly excited to bring the world of the Minions to our customers. We eagerly wait to see broader smiles on the faces of our young guests and their families as they relish these limited-edition meals while engaging in the fun activities.”

    Customers can experience the Minions celebrations until August 1, 2024, across all McDonald’s restaurants in North and East India. 

  • Future Generali India Insurance celebrates Pride Month with creative zeal

    Future Generali India Insurance celebrates Pride Month with creative zeal

    Mumbai: Reinforcing its stance as a strong ally to the LGBTQIA+ community, Future Generali  India Insurance Company Ltd (FGII), has taken the PRIDE celebrations a notch higher this year by throwing  the doors open to all allies of the community. The company, which has been organising PRIDE celebrations  across its offices in India for the past two years, has moved beyond its workplace and has tied up with the  renowned theatre group Tamaasha for the exclusive screening of “Be-loved” – a play on and by the people from  the community.  

    In line with its strategic vision of embedding DEI (Diversity, Equity and Inclusion) into its culture, not only as an  inclusive insurer and employer but also as an inclusive corporate citizen, FGII has partnered with Humsafar Trust  for providing education and skill-building support to LGBTQIA+ individuals in Mumbai, Maharashtra. It has  handed over a cheque of Rs 17 lakh to Humsafar Trust to provide support with English-speaking courses, training  in computers etc for individuals from within the community to enhance their employability.

    Since the last two years, FGII has been celebrating PRIDE month in support to the community with a series of  events, workshops and PRIDE parade at its offices across India. This has helped FGII in sensitising employees  and generate awareness regarding LGBTQIA+ issues with a view towards normalising the conversation at the  workplace and providing a conducive environment for colleagues from the community.

    Screened at the Royal Opera House in Mumbai, the production – “Be-Loved,” explored queer love and  companionship through theatre, music, poetry, and movement and delved into desi stories of love, connection,  and family, showcasing the rich cultural contributions of the LGBTQIA+ community. Some of the noteworthy  guests who attended the event included Shreegauri Sawant, a transgender activist; Trinetra Haldar, actor and  Karnataka’s first transgender doctor and Bani J, Indian VJ and actress, among others.

    Speaking about the pride event, Future Generali India Insurance Company Ltd. MD & CEO Anup Rau said,  “This year, by taking pride beyond our offices, we aimed to reach a larger audience for education and  sensitization. We think it’s great to showcase performances and queer stories, enacted by queer individuals,  with most of the crew from the community. It’s a celebration more than anything else! The response to the  show has been phenomenal and we will continue with our efforts to drive acceptance and belonging for the  community.”

    “At Future Generali, we are driven by our commitment to LGBTQIA+ rights as an inclusive employer, insurer,  and corporate citizen. We’ve revolutionized our workplace culture and led the industry by being the first in India  to include LGBTQIA+ and same-sex partners in our retail health insurance products. Our partnership with  Humsafar Trust takes this further, providing crucial education and skill-building support to LGBTQIA+ individuals  in Mumbai. Together, we’re forging a path towards a more inclusive and empowered future,” Rau added.  

  • FUJIFILM India Instax welcomes Kartik Aaryan and Kriti Sanon as brand ambassadors

    FUJIFILM India Instax welcomes Kartik Aaryan and Kriti Sanon as brand ambassadors

    Mumbai: FUJIFILM India imaging technology company with over 90 years of pioneering legacy in photo imaging, proudly announces the onboarding of film stars Kriti Sanon and Kartik Aaryan as brand ambassadors for their INSTAX business in India. These youth icons perfectly embody the INSTAX spirit. Kriti, renowned for her vibrant fashion sense, complements Fujifilm’s colourful instant cameras, while Kartik’s infectious smile and spontaneity align seamlessly with the candid charm of INSTAX.

    The INSTAX series celebrated its 25th anniversary last year, introduced by Fujifilm to India in 2012 with Analog Instant Cameras, Hybrid Instant Cameras, Smartphone Printers, and the innovative INSTAX Pal digital camera. Riding on its success, INSTAX has expanded its retail footprint from 1,500 to 2,500 stores, resulting in an annual growth rate exceeding 50 per cent. This impressive expansion spans major cities and online platforms, showcasing INSTAX ‘s remarkable growth in India. With a strategic focus on Generation Z, INSTAX products are accessible through diverse retail channels and their dedicated D2C platform, Instax.in.

    Sharing her excitement, Actress and brand ambassador, Kriti Sanon, voiced her enthusiasm, ” I am excited to join the INSTAX family and share this unique experience with others. I’ve cherished INSTAX for years, curating a scrapbook of cherished moments with loved ones. Each INSTAX print signifies a special memory, evoking a rush of emotions which is unmatchable in this digital era. The playful and aesthetic design of their cameras and printers perfectly complements my personality, making INSTAX an essential part of my life.”

    On the occasion, Actor and brand ambassador, Kartik Aaryan said, “I live in the moment and cherish capturing candid moments on the go. INSTAX is my constant companion during travels for shoot and vacation. I love sharing INSTAX prints with my near and dear ones as a heartfelt, personal gift from me. I have captured so many personal candid moments with Katori and my family and hanged on my house walls. Each print holds a unique memory, preserving moments of joy that I can share with others, creating lasting bonds through the magic of instant photography.”

    INSTAX offers cutting-edge products for creating instant memories, seamlessly blending innovation with nostalgia. Analog instant cameras capture spontaneous photographs, while hybrid models like the mini Evo feature versatile film and filter effects for enhanced creativity. Additionally, the mini LiPlay integrates a voice record function for interactive QR code-enabled prints, adding a unique personal touch. Fujifilm’s printers elevate smartphone photos with AR enhancements and creative doodling options, delivering user-friendly, portable solutions for instant gratification and meaningful connections. With ambassadors Kriti Sanon and Kartik Aaryan, INSTAX inspires Gen Z to explore and enjoy the joys of instant photography.

    FUJIFILM India managing director Koji Wada stated, “We are delighted to welcome Kriti Sanon and Kartik Aaryan to the INSTAX family. Their energy and enthusiasm perfectly align with our Group Philosophy of “Giving our World More Smiles”. As influential youth icons, they embody the creativity and joy INSTAX stands for. We are confident their association will inspire more people to experience the unique charm of instant photography, creating and sharing lasting memories. We look forward to a wonderful collaboration that brings even More Smiles to our customers across India.”

    Adding on, Arun Babu, associate director & head of digital camera, INSTAX & Optical Devices Business at FUJIFILM India, voiced, “With Kriti and Kartik on board, we aim to enhance our brand reach and connect with the youth. INSTAX is a celebration of life’s moments, and our new ambassadors perfectly aligns with this spirit. Leveraging their popularity, we intend to broaden the INSTAX brand across India, promoting a vibrant ‘culture of photography’ where capturing and sharing moments is a joyful part of everyday life.”

    Fujifilm recently launched their group purpose “Giving Our World More Smiles” and this new collaboration with Kriti Sanon and Kartik Aaryan exemplifies their commitment to spreading joy and creativity through their products and services, fostering lasting memories for their customers, business partners, and photography enthusiasts.

  • NueGo partners with film “Jatt & Juliet 3” starring Diljit Dosanjh and Neeru Bajwa

    NueGo partners with film “Jatt & Juliet 3” starring Diljit Dosanjh and Neeru Bajwa

    Mumbai: GreenCell Mobility’s NueGo, India’s premier electric intercity bus brand, is thrilled to announce its collaboration with the highly anticipated Punjabi movie “Jatt & Juliet 3”. This new movie stars the charismatic Diljit Dosanjh and the ever-charming Neeru Bajwa, directed by Jagdeep Sidhu and produced by White Hill Studios & Speed Records. “Jatt & Juliet 3” promises a delightful blend of humour, romance, and captivating drama, continuing the legacy of the beloved Jatt & Juliet series that has won hearts worldwide.

    This partnership reflects NueGo’s dedication to sustainability and cultural celebration, aligning with the film’s vibrant spirit and widespread appeal. To mark this special occasion, NueGo is offering an exclusive 10% discount on all routes. Passengers can avail of this offer by using the code “JJ3” when booking through the NueGo App and Website (www.nuego.in). This limited-time offer is valid until 20th July 2024 providing eco-conscious travellers with an excellent opportunity to enjoy environmentally friendly intercity travel at a discounted rate.

    GreenCell Mobility CEO & MD Devndra Chawla stated, “We’re thrilled to partner with ‘Jatt & Juliet 3’ starring international superstar Diljit Dosanjh and leading actress Neeru Bajwa on this exciting venture, blending our passion for sustainable travel with the film’s joy and cultural vibrancy. At NueGo, we’re committed to innovation and positive impact. Our electric buses are transforming travel, promoting inclusivity and environmental care. Let’s celebrate a greener, more vibrant future together.”

    NueGo’s extensive network spans over 100 cities nationwide, ensuring passengers not only reach their destination but also enjoy peace of mind throughout their journey. As a symbol of modern travel, NueGo stands out, providing a beacon of reliability and comfort to travellers across the country.

  • Kofluence launches ‘Rare Travel’ for Influencer-led travel collaborations

    Kofluence launches ‘Rare Travel’ for Influencer-led travel collaborations

    Mumbai: Kofluence, an Ad-tech influencer marketing platform, proudly announces the launch of its newest business division, Rare Travel. This innovative platform will create exclusive collaborations between top brands and the most influential travel creators across cities. Dedicated to curating unparalleled experiences and showcasing coveted destinations, Rare Travel seamlessly integrates brands into compelling influencer travel narratives. This ensures brands receive enhanced engagement and capture significant eyeballs in place of travel, catering to audiences looking for aspirational content. Already onboarded to the Rare Travel experience are brands such as Ajio, Lenskart, XYXX Apparels, Mokobara, and Zouk, among others.

    As a full-stack marketing platform and connective marketplace, Kofluence delivers performance metrics across the entire customer journey and was recently recognized among Forbes’ Select 200 Companies With Global Business Potential. In January 2024, Kofluence secured a strategic investment from the board of Nazara Technologies Ltd (BSE: 543280, NSE: NAZARA) through the acquisition of a 10.77 per cent stake in Kofluence. This investment was part of a share swap transaction between the two companies, geared towards the launch of an influencer-driven game discovery platform and community.

    Rare Travel’s inaugural initiatives feature two prominent influencer journeys:

    Baku Exploration (June 26th – July 1st): Tanya Sharma (IG: 3.5M followers), Ashish Bhatia (IG: 1.1M followers), Shivani Singh (IG: 840k followers), and other top creators will uncover the allure of Baku, sharing exclusive experiences with their vast audiences.

    South Korea Expedition: Simultaneously, influencers Niharika Tiwari (IG: 1.3M followers), Prabhat Chaudhary (IG: 1.2M followers), Ashna Zaveri (IG: 811k followers), and others will embark on a captivating journey through South Korea, spotlighting its rich cultural heritage and luxurious offerings.

    Commenting on this launch,  Kofluence CEO & o-founder Sreeram Reddy Vanga stated, “We are thrilled to kickstart Rare Travel, where our goal is to discover key opinion creators (KOCs) and top influencers across cities, empowering them to form impactful partnerships with restaurants and travel partners. I envision Rare Travel as a long-term intellectual property that will expand into other realms such as fine dining, lifestyle, and luxury under our Rare Club initiative.”