Category: MAM

  • The impact of biases on workplace dynamics and employee morale

    The impact of biases on workplace dynamics and employee morale

    Let’s address the elephant in the room: is bias real and negative? Bias is indeed real, but it’s not always negative. In fact, “If you are human, you are biased,” says Howard J. Ross in his book Everyday Bias. Humans use biases to make decisions; all gut-feeling decisions stem from our biases. Often, these decisions are beneficial and reinforce our biases.

    When we bring these unconscious biases to the workplace, shaped by our experiences, learnings, and beliefs, they impact workplace dynamics, which in turn affects employee morale. Biases can influence every aspect of the employee lifecycle, from hiring, promotions, work distribution, and product design, to interactions with customers and daily communication.

    Many years ago, in a formal workplace setting, having or showing a tattoo was considered taboo. A new recruit from a highly reputed college joined the company with a prominent tattoo. Senior managers were unhappy with this and treated the individual differently, even demeaningly. This led to low morale throughout the department. The senior manager, usually known for his gentlemanly demeanor, would yell at this person for minor issues, while others committing similar mistakes were merely counseled.

    Here are some specific ways biases can impact employee morale:

    1.    Struggling to achieve satisfaction: Both the victims and bystanders of bias feel withdrawn. Constant neglect makes employees disengage from the organization’s purpose, leading to disinterest in their work and contributions.

    2.    Struggle with workplace relationships: Bias can make it hard for employees to build good relationships with colleagues, affecting communication and collaboration.

    3.    Demotivating culture and environment: A biased culture fails to motivate employees to go above and beyond. They struggle to take on additional responsibilities, lose interest in career progression, and their creativity and problem-solving abilities diminish.

    At our organization, Kelp, we have worked with a large number of organizations spanning different industries right from media, advertising, FMCG, IT/ITES, BFSI, to manufacturing. Despite seemingly open-minded cultures, open-mindedness can sometimes be imposed rather than genuinely accepted, risking tokenism. For instance, women in some industries are expected to conform to the “cool girl” stereotype. Whilst, in more traditional setups, the presence of women can lead to curiosity and harassment. Boundaries, consent, and personal space can be overlooked due to entrenched mindsets. The shift to remote work during COVID-19 has sometimes exacerbated toxic cultures, as respectfulness is sacrificed in the name of being “chill and easygoing.”

    However, there is progress. Movements and initiatives by women and marginalized groups have begun to change the dialogue. Issues like equal pay are being addressed more openly, and there is greater awareness of workplace safety. Although we’ve made significant progress over the past decade, there remains considerable work to be done. Only a handful of companies, particularly in certain “woke” industries, are making meaningful strides toward workplace safety, while the unorganized sector is largely overlooked. Major changes are necessary to ensure psychological safety for all individuals in corporate environments. Managers are at the forefront of fostering a culture of “conscious un-biasing.” We believe it requires consistent practice across all levels of the organization.

    To sum it up “Managers can make wiser, more ethical decisions if they become mindful of their unconscious biases.” – Mahzarin Banaji

    The article has been authored by Kelp CEO & co-founder Smita Shetty Kapoor.

  • Hallyu Korea in India! SOCIAL brings an immersive Korean festival across all its pincodes in India

    Hallyu Korea in India! SOCIAL brings an immersive Korean festival across all its pincodes in India

    Mumbai: SOCIAL, India’s favourite neighbourhood and community café, is unveiling ‘Kore-yeah’, a one of its kind, immersive month-long Korean festival. An industry first initiative, the festival aims to celebrate the rich culture of Korea, giving SOCIALites across 53 pincodes a glimpse of the energy, the vibe, and the wave that has taken over the entire world.

    The ‘Kore-yeah’ festival features a special menu (K-Food), themed beverages (K-Drinks), and a variety of culturally enriching activities, including K-Pop karaoke and Korean workshops. Throughout July, SOCIAL is offering engaging experiences such as Kimchi making workshops, K- Pop dance classes, chow-down challenges, and pop-up markets. With Korean culture’s growing popularity among India’s youth, this festival transforms SOCIAL into vibrant hubs for K-Culture fans, offering an authentic Korean lifestyle experience.

    The food menu has been curated by Chef Yen Valavalkar and Chef Soonye Choi of Sattori Food Lab, alongside Chef Shamsul Wahid, Group Executive Chef, Impresario Entertainment & Hospitality Pvt. Ltd. The menu has been created using Korean ingredients such as Korean rice cakes, kim (seaweed), kimchi, Gochujang sauce, the ever-popular Soju and much more. The K- Food comes with a range of small plates, Tteokbokki, Bibimbap, fried chicken, and much more. Furthermore, SOCIAL has collaborated with Nestlé MAGGI® Korean Noodles to develop a range of ramen bowls. SOCIAL has also crafted special K-Drinks for the festival inspired by Korea, such as Soju Kimchi Highball, Somaek, The Atypical Sangria, and Hallyu Litchi Boba, among others.

    SOCIAL has curated this experience in collaboration with the Embassy of the Republic of Korea to bring the vibrant and dynamic essence of Korean culture to its outlets. To recreate the Korean lifestyle, SOCIAL has partnered with Universal Music Group India, to bring the best of K-Pop Jams and experiences, and WinterBear, the one-stop destination for official merchandise in India, and similar other brands.

    Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Pvt. Ltd. shares her thoughts on the latest festival, “At SOCIAL, we’re always seeking innovative ways to bring unique and engaging experiences to our guests. The ‘Kore-yeah’ festival is a testament to our commitment to celebrating pop-culture and creating immersive environments that resonate with our community. By partnering with renowned chefs and leading brands, we’ve curated an

    authentic Korean experience that goes beyond food and drink. This festival allows our guests to dive into the vibrant world of Korean culture, right in their neighbourhood café.”

    Chef Yen and Chef Soonye Choi of Sattori Food Lab share their thoughts on this exciting experience, “We are proud to associate with SOCIAL for the Korean festival as it is India’s favourite neighbourhood café, where connections and communities flourish. Now we are bringing the savoury delights from South Korea where consumers can experience a symphony of flavours and culture of Korea. Whether it’s the bold and spicy Choi’s kimchi ramen or the succulent Korean Fried Chicken glazed in the signature gochujang sauce, every dish promises to transport guests to the bustling streets of Korea. Complementing the experience are meticulously crafted cocktails and mocktails, adding an extra layer of energy and excitement.”

  • TPV technology to further solidify AOC’s position as a gaming monitor brand in India

    TPV technology to further solidify AOC’s position as a gaming monitor brand in India

    Mumbai: TPV Technology Ltd, one of the world’s largest LCD manufacturers, has announced that it is further solidifying AOC’s position as the number one gaming monitor brand in India. Creative Newtech Limited, the authorized distributor for TPV Technology Limited, will strategically expand AOC monitor distribution across key metro areas, as well as Tier 1 and Tier 2 cities in Maharashtra and Gujarat markets, thereby extending TPV Technologies’ aggressive reach of AOC professional and gaming monitors across the western part of India.

    According to the IDC Quarterly Gaming Tracker Report: Gaming Monitor 2023Q4 (≥144Hz), TPV’s dedicated gaming brand, AGON by AOC, was the world’s No.1 gaming monitor brand. The report placed AOC at the forefront of delivering exceptional gaming experiences to enthusiasts worldwide, as they are uniquely designed for gamers to experience smooth gameplay. This means they won’t miss any frame, even in the most action-packed games.

    The monitors industry is experiencing substantial growth in the Indian market, particularly in the gaming segment, forecasted to reach more than USD 10 million by 2031. TPV Technology is poised to capitalize on this opportunity and aims to increase its presence across all the key retail chains in India. Recently, TPV Technology redesigned its distribution strategy, leveraging Creative Newtech Limited’s extensive channel network to distribute AOC’s diverse range of monitors including popular models such as the AOC Gaming 24G2Z, CU34G3S, C32G2E, 24G4 and 27G4. AOC’s Gaming monitor sizes range from 24-inch to 34-inch, at 180 hz to 360 hz Full HD, FreeSync and Ultra Narrow Border Gaming Monitor, among others.

    Commenting on the same, TPV Technology – AOC & Philips Monitors managing director Carol Anne Dias said “AOC boasts a rich gaming legacy as the world’s top gaming monitor brand. Our dedication lies in delivering state-of-the-art technology, to support the gaming community. Our focus on innovation has helped us maintain our leadership position and provide gamers with the necessary tools they need to succeed.”

    AOC’s diverse monitor lineup caters to every need and budget, from casual gamers to professional e-sports players. The portfolio includes budget-friendly options with impressive specs and high-end gaming monitors featuring the latest technology, ensuring there is something for everyone. With high-performing and high-quality products tailored to gamers’ specific needs, the AOC AGON monitor lineup offers Indian gamers a seamless and immersive gaming experience.

    Some of the advanced technologies that come with AOC’s complete array of professional and gaming monitor ranges include:

    . Sharp Resolutions: From Full HD to ultra-high resolutions for stunning clarity.

     .  Fast Refresh Rates & Response Times: Ensuring smooth visuals and minimal blurring, ideal for fast-paced content and gaming.

     Adaptive Sync: Synchronizing the monitor’s refresh rate with the graphics card for seamless visuals (select models).

     .  Low Blue Light Modes: Reducing eye strain for extended viewing sessions.

    .   Flicker-Free Technology: Minimizing screen flicker for a more comfortable viewing experience.

     .  Ergonomic Stands: Adjustable for tilt, swivel, and height to promote comfortable posture.

    Commenting on this development, Creative Newtech managing director Ketan Patel said: “We are excited and proud of our association with TPV Technology Limited, as it aligns with our strategy to strengthen our gaming products portfolio. As their distribution partner, we are proud of the significant strides we are making together to be at the forefront of this expansion and to strategically enhance the penetration of AOC professional and gaming monitors across the Maharashtra and Gujarat markets.

    To capture the increasing demand for monitors, particularly in the gaming segment, we shall leverage our extensive channel network to bring AOC’s diverse range of monitors more effectively. Together, we are set to redefine the gaming monitor landscape in India, ensuring that AOC continues to lead the market with cutting-edge technology and unmatched performance.

    We are optimistic about the future and the opportunities that lie ahead. Our strategic initiatives and strong partnerships position us well to meet the growing demand for high-quality gaming monitors in India. We look forward to continuing our journey of growth and success, providing our customers with the best-in-class products and services.”

    In the image from left to right: Vijay Advani, VP sales Creative Newtech; Neilson Tan, CFO, MMD; Kevin Wu, global head, MMD(Monitors); Ketan Patel, managing director, Creative Newtech; Carol Anne Dias, managing director – TPV India

  • Somdutta Singh weighs in on sensory marketing: How to create immersive consumer experiences

    Somdutta Singh weighs in on sensory marketing: How to create immersive consumer experiences

    The human brain is a marvel and works in ways that scientists are still striving to fully understand. There has, however, been quite a bit of development around the concept of embodied cognition, which theorizes that our cognitive processes are deeply rooted in the body’s interactions with the world.

    Marketing researchers understand the significance of this quite well and apply it to sensory marketing. Sensory marketing leverages this concept by targeting the five senses—sight, sound, smell, taste, and touch—to create deeper emotional connections with consumers.

    The role of senses in marketing: Creating a multisensory experience

    Rather than relying solely on visual and auditory elements, sensory marketing seeks to engage consumers through tactile sensations, taste perceptions, and olfactory experiences as well. This holistic approach aims to create a comprehensive brand experience that resonates deeply with the consumer. Here are how the five senses can be harnessed for marketing.

    Visual appeal

    Visual stimuli are the most common and impactful in marketing. Colors, images, videos, and design elements are meticulously chosen to evoke specific emotions and reactions. Visual storytelling through graphics and videos can evoke emotions, making marketing messages more memorable and persuasive.

    Auditory stimuli

    Auditory elements such as music, sound effects, and voice tones can significantly influence consumer behavior. Upbeat music can create a lively atmosphere, while soothing sounds can enhance a sense of calm and relaxation. Jingles are often the go to for brands when it comes to creating memorable auditory brand associations.

    Smell

    Olfactory stimuli can trigger memories and emotions more powerfully than any other sense. Scent marketing is very commonly used in retail settings, often involving strategically choosing and deploying fragrances to influence consumer behavior and enhance the overall shopping experience. A good example is the smell of incense that is often used in shops around India, especially garment shops. The scents associated with these incenses often invoke a sense of familiarity when visiting these stores.

    Taste

    Taste is particularly prominent in industries such as food and beverage where it directly influences consumer preferences and perceptions. But, it’s not limited to the quality of the food of beverages themselves. The sense of taste can also be intertwined with the other senses, making it a powerful tool in creating holistic sensory experiences. When combined with visual presentation, aroma, and even tactile sensations, taste can elevate the overall perception of a product or brand. Moreover, the memory associated with tastes can be used to sell products outside of the food and beverage industry. For instance, the use of familiar flavors or aromas in products like candles, cosmetics, or even cleaning supplies can evoke specific memories or emotions, enhancing the consumer’s experience and connection with the brand. This cross-industry application of taste leverages the strong link between flavor and memory, enabling brands to create compelling stories and sensory cues that resonate deeply with consumers.

    Touch

    Tactile experiences are crucial in creating a sense of connection with products. The way a product feels in the hand can convey its quality, durability, and craftsmanship. For instance, the smooth, luxurious texture of a high-end smartphone or the soft, plush fabric of a premium garment can evoke feelings of comfort and satisfaction. In retail environments, allowing customers to interact physically with products through touch can enhance their shopping experience and increase their likelihood of making a purchase. Beyond physical products, tactile sensations can also be integrated into digital interfaces and packaging design to simulate touch and provide a sensory-rich experience.

    Strategies for sensory marketing for an e-commerce platform

    With how things have been described so far, you might wonder how an online business can even make use of things like taste, touch, or smell. However, even in the digital realm of e-commerce, sensory marketing can be effectively employed to enhance customer engagement and satisfaction. These strategies might be helpful:

    Olfactory and gustatory marketing

    It might seem counterintuitive to think that something like smell and taste can be replicated using online marketing, but you will be surprised by how much your body remembers about the taste and smell of something through visuals alone. Use descriptive language and imagery that evoke scents or flavors associated with products. For example, describing the aroma of freshly brewed coffee or the taste of gourmet chocolates can appeal to the senses of smell and taste indirectly.

    Tactile sensory marketing

    Think of how the sense of touch can invoke certain feelings. The tactile experience of holding a product, feeling its texture, and assessing its weight can convey a sense of luxury, reliability, or comfort. In e-commerce, replicating this physical interaction is usually done though descriptions or with the help of imagery that can be associated with feelings of touch. If you look at smartphone marketing, you will often find images that emphasize on the shapes and textures on the phone, which can give viewers of the ads a good idea on how the phone will feel when in their hands.

    Creating personal experiences using AR

    Augmented Reality (AR) opens up a world of possibilities for businesses looking to engage consumers in innovative ways, transforming how products are visualized and experienced. It is becoming common nowadays for companies to allow users to virtually try on a product before buying. People are often drawn towards a 3D look, which is now possible due to AR technology. This immersive visual experience not only enhances the shopping experience by providing a more realistic preview but also increases confidence in purchasing decisions.

    Innovative visual marketing for memorable experiences

    People often think about products to buy when viewing them. This is also why visual media is important for marketing. However, in a world where short-form content takes precedence, people can often be overwhelmed with video content and forget about it. For example, watching a video of people wearing masks can remind you to look up Amazon for masks. Yet, this fleeting thought might quickly fade away amidst the barrage of other content. This is where innovative sensory marketing techniques can be useful. Samsung’s recent QR code advertisement in newspapers exemplifies the evolution of ad campaigns, highlighting their powerful image search feature in their new phones. By scanning the QR code with a phone, users can experience a demonstration where the Samsung pen allows them to visually interact with products in videos, triggering instant searches. This seamless integration not only reinforces the visual cue but also transforms a momentary thought into immediate action, enhancing the overall shopping experience.

    Concluding thoughts

    The evolving landscape of digital marketing and consumer behavior highlights the importance of leveraging sensory experiences to enhance engagement and drive action. It is also interesting to imagine how these sensory marketing techniques can further develop and integrate with emerging technologies. As we continue to innovate, the potential for creating deeply personalized and immersive shopping experiences will only expand, offering consumers a richer and more engaging way to explore and purchase products.

    The article has been authored by first-generation serial entrepreneur, investor and ex-member Niti Aayog and Assiduus’ founder & CEO Dr Somdutta Singh.

  • Embracing e-commerce: How digestive biscuit brands are seising online opportunities

    Embracing e-commerce: How digestive biscuit brands are seising online opportunities

    Mumbai: In today’s rapidly evolving marketplace, the surge of e-commerce has not only transformed shopping habits but also reshaped entire industries. From groceries to gadgets, online shopping’s convenience and accessibility have become integral to daily life, accelerated further by recent global events such as the COVID-19 pandemic.

    At McVitie’s, we have witnessed firsthand the significant growth driven by e-commerce and Quick Commerce (Q-com) aggregators in our country. It’s remarkable how these platforms have become consumers’ preferred choice. We anticipate Q-com to grow eightfold by 2025, especially in the health category, offering diverse options tailored to various preferences.

    What propels this shift towards e-commerce, particularly in Quick Commerce?

    As we return to offices post-pandemic, our lifestyles have become busier. Consumers increasingly seek quick deliveries and the convenience of ordering essentials with a few taps on their smartphones. Instant gratification and time optimization—whether for shopping, dining, or entertainment—are paramount.

    In response to this e-commerce surge, digestive biscuit brands are swiftly innovating and embracing digital transformation. They leverage digital marketing strategies, partner with e-commerce giants, and optimise direct-to-consumer channels. QR codes drive traffic, targeted promotions entice shoppers, and bundling with complementary products like tea and coffee enhances value propositions. Joint Business Plans (JBP) with e-commerce platforms and robust SEO/SEM strategies further amplify online presence.

    McVitie’s has fully embraced the e-commerce wave with tailored strategies. Through targeted promotions and enhanced SEO/SEM visibility, we have not only boosted sales but also solidified our brand’s digital presence.

    How are digestive biscuit brands adapting to e-commerce?

    The benefits for digestive biscuit brands are immense. Online channels facilitate broader market reach, extending into Tier 2 and Tier 3 cities with localised offerings and seamless UPI-enabled transactions. Consumer-centric policies, such as hassle-free returns, enhance satisfaction and build trust and loyalty.

    Brands harness social media for direct engagement and feedback loops, integrating social commerce and collaborating with influencers for brand advocacy and increased sales. This omnichannel approach ensures a cohesive customer experience, whether online or in-store.

    The momentum will continue to grow, especially in urban areas where convenience and healthier choices like McVitie’s Digestive and Hobnobs are paramount. New Q-Com startups and the emergence of dark stores are making deliveries faster and more efficient.

    How can we leverage advanced technologies like AR and VR?

    In the dynamic e-commerce landscape, digestive biscuit brands are leveraging advanced technologies such as Augmented Reality (AR) to revolutionise consumer engagement and sales strategies. AR allows brands to offer personalised experiences by enabling consumers to visualise products in various settings, enhancing the shopping experience with realistic simulations and informed choices. As AR advances, its potential to redefine consumer interactions with digestive biscuit brands online is substantial.

    Moreover, the integration of visual search tools like those on platforms such as Pinterest and Google Lens enhances accessibility and convenience. These AI-powered tools enable users to search for products based on images, streamlining the discovery process for digestive biscuits and making online shopping more intuitive. By leveraging these technologies, brands ensure their products are easily discoverable and appealing to a broader audience.

    In addition to AR and visual search tools, virtual try-ons and interactive product visualisations are reshaping the online shopping experience. AR applications allow consumers to virtually try on products, offering interactivity previously limited to physical stores. Tools providing 360-degree views and customizable features personalise the shopping journey, boosting engagement and satisfaction. Brands are also integrating AR into advertising campaigns, creating interactive ads and using AR filters on social media to drive engagement and potentially increase conversion rates.

    What does the future look like?

    As digestive biscuit brands continue to embrace e-commerce opportunities, integrating these advanced technologies will be crucial in staying competitive and meeting evolving consumer expectations. By leveraging AR, visual search tools, virtual try-ons, and interactive product visualisations, brands create immersive online experiences that differentiate their offerings and drive growth in the digital marketplace.

    It’s clear that e-commerce isn’t merely a trend – it’s a transformative force propelling growth and innovation. With ongoing advancements and increasing consumer adoption, the future shines bright for digestive biscuit brands embracing this digital revolution.

    This article has been authored by pladis Global (McVitie’s: Godiva: Ülker) head of marketing – India Pawan Jagnik

  • The Ultimate Bike Shopping Guide on Bajaj Mall

    The Ultimate Bike Shopping Guide on Bajaj Mall

    Just like the way you can conveniently buy almost anything online, now you can book bikes such as a Yamaha R15 V3 online too. Bajaj Mall, a leading online shopping destination is known for shopping of almost everything from mobile phones and furniture to cars and bikes online on EMIs. In this article, we look at the top bikes available in the two-wheeler market and how easy it is to own one by shopping on Bajaj Mall.

    Top bikes in India

    Whether you live in one of the busy cities or the quaint little towns of India, you will find two-wheelers as a convenient mode of transport. When it comes to bikes, there are top brands such as Yamaha, Hero, Suzuki, Honda, and Bajaj. You have classic bikes from Royal Enfield, Jawa, and Yezdi as well. There are ample options whether you are looking for a sports bike or a fuel-efficient commuter bike.

    Some of the top bikes that you can consider buying are listed below:

    1.  Hero Splendor Plus XTEC
    The Hero Splendor Plus XTEC is one of the top commuter bikes with an excellent mileage of around 80.6 kmpl. The bike has a 97.2cc engine with tubeless tyres.

    ●  Model: Hero Splendor Plus XTEC Sparkling Beta Blue 
    ●  Ex-showroom price (Delhi): Rs. 77,376
    ●  EMIs starting from Rs. 1,561 per month on Bajaj Mall

    2.  Yamaha R15 V3
    The 155cc Yamaha R15 V3 is one of the trendy sports bikes in the market and gives an average mileage of 48.75 kmpl. The bike has 18.6 PS of power and 14.1 Nm of torque.

    ●  Model: Yamaha YZF R15 V3 Racing Blue 
    ●  Ex-showroom price (Delhi): Rs. 1,63,400
    ●  EMIs starting from Rs. 3,093 per month on Bajaj Mall

    3.  Royal Enfield Bullet 350
    The Royal Enfield Bullet 350 is one of the most loved bikes of all times with its classic design and a powerful 349cc engine. The bike comes with tubed tyres and gives an average mileage of around 37 kmpl.

    ●  Model: Royal Enfield Bullet 350 Standard Black 
    ●  Ex-showroom price (Delhi): Rs. 1,57,674
    ●  EMIs starting from Rs. 3,077 per month on Bajaj Mall

    4.  Hero HF Deluxe 
    The Hero HF Deluxe is one of the best budget-friendly bikes with a top mileage of around 65 kmpl. This 97.2cc bike, with a maximum power of 8.02 PS and maximum torque of 8.05 Nm, is a great pick if you are looking for a fuel-efficient commuter bike at an affordable price.

    ●  Model: Hero HF Deluxe Kick Start Drum Alloy Wheel (Heavy Grey with Black)
    ●  Ex-showroom price (Delhi): Rs. 61,120
    ●  EMIs starting from Rs. 1,270 per month on Bajaj Mall

    5.  Suzuki Gixxer SF BS6
    The Suzuki Gixxer SF BS6 is a powerful 155cc bike with double disc braking system and a mileage of around 45 kmpl.

    ●  Model: Suzuki Gixxer SF BS6 (Metallic Sonic Silver / Pearl Blaze Orange) 
    ●  Ex-showroom price (Delhi): Rs. 1,45,900
    ●  EMIs starting from Rs. 2,883 per month on Bajaj Mall

    6.  Honda Hornet 2.0
    One of the latest bikes from Honda is the Honda Hornet 2.0 that comes with a 184.4cc engine. This stunning bike gives an average mileage of 57.3 kmpl. The bike has a maximum power of 17.2 PS and a maximum torque of 16.1 Nm.

    ●  Model: Honda Hornet 2.0 Standard (Matte Sangria Red Metallic)
    ●  Ex-showroom price (Delhi): Rs. 1,41,411
    ●  EMIs starting from Rs. 2,786 per month on Bajaj Mall

    7.  Yamaha MT 15
    Another top bike from Yamaha is the Yamaha MT 15. It is a 155cc bike with disc brakes, tubeless tyres, and a mileage of up to 50 kmpl.

    ●  Model: Yamaha MT 15 Ice Fluo-Vermillion 
    ●  Ex-showroom price (Delhi): Rs. 1,68,900
    ●  EMIs starting from Rs. 3,336 per month on Bajaj Mall

    How to go about shopping for bikes online
    When you set out to shop online, you will come across numerous bikes with varying configurations. The best part is shopping destinations like Bajaj Mall give you search filters to shortlist the bikes as per your needs.

    ●  Capacity
    You can check bike models as per the capacity. You can start searching from bikes up to 100cc and bikes in the 100cc to 125cc capacity for beginner-friendly models. If you are eyeing high-end bikes, you can look for bikes in the capacity range of 125cc to 200cc, or 200cc and above.

    ●  Type
    If you are clear about the type of bike you are looking for, you can directly use the filter that meets your preferences. The different types of bikes that you can explore are commuter bikes, sports bikes, cruiser bikes, and adventure bikes.

    ●  Price
    You may have a specific budget in mind when you head out for bike shopping. The best part of shopping online is you can filter out the models that fit within your budget. Today, you have fuel-efficient bikes such as Hero HF Deluxe and Hero Splendor under Rs. 1 lakh. And then there are high performance bikes, which can range from around Rs. 2 lakh to a higher price point. The price of bikes varies depending on the brand, model, features, and other factors. Additional customisations and accessories can add to the cost.

    To make the purchase manageable, you can book your bike on EMIs on Bajaj Mall. Once you do a two-wheeler booking online, a Bajaj Finance representative will help you with the Bajaj Finserv Two-wheeler Loan process. When you book your bike on Bajaj Mall, a two-wheeler loan from Bajaj Finance enables you to make the purchase on affordable EMIs over a flexible repayment plan.

    Your two-wheeler loan offer will depend on your eligibility for a two-wheeler loan. The process is simple, and the approval is quick. Once the details are in order, you can collect your bike from a partner showroom closest to your place.

    How to shop for a bike on EMIs on Bajaj Mall

    You can visit the Bajaj Mall website or visit Bajaj Mall through the Bajaj Finserv App to start shopping. Just follow these easy steps:

    1.  Visit Bajaj Mall.
    2.  Login using your mobile number and complete the OTP verification.
    3.  Select your preferred two-wheeler and click on the ‘Buy Now’ button
    4.  Review the displayed price breakup.
    5.  Proceed with the authentication process to confirm your two-wheeler booking.

    Choosing the right bike involves considering your riding preferences, budget, and the specific features that matter most to you. Whether you opt for the sporty Yamaha R15v3, the versatile Yamaha MT 15 V2, or budget-friendly options like the Hero Splendor Plus, Bajaj Mall offers a diverse range to cater to every rider’s needs. Visit Bajaj Mall today to explore these bikes firsthand and embark on your two-wheeled adventure with confidence.

  • Maximizing Returns: Understanding with FD Calculator Monthly Interest Calculations

    Maximizing Returns: Understanding with FD Calculator Monthly Interest Calculations

    The Indian financial market offers a multitude of investment options catering to different risk appetites. One of the most widely preferred and invested instruments is a fixed deposit (FD). It promises not only guaranteed returns but also minimal market risk. By using an FD calculator for monthly interest, one can comprehend the earning potential. Understanding how these calculators work can also equip you with insights needed to plan your finances strategically.

    A fixed deposit is a financial tool offered by banks and non-banking financial companies (NBFCs), which allows you to deposit a lump sum amount for a predefined term. The deposited amount earns interest based on the prevailing FD interest rates.

    FD calculator monthly interest is an online tool that helps investors determine their returns, or maturity amount, on the fixed deposit scheme they choose. It uses core factors like the initial deposit, interest rate, and deposit term to calculate exact returns. This tool is simple and user-friendly, enabling individuals, especially starters, to understand and plan their investments efficiently.

    For instance, suppose you deposit INR 1,00,000 as a term deposit for a period of five years with an annual interest rate of 6.5%. Using an FD calculator, the maturity amount at the end of five years would be INR 1,36,723. This calculated amount shows that the deposited amount has grown by INR 36,723.

    Comprehending an FD calculator’s operations not only helps you determine your returns but also assists in comparing various FD schemes. It allows you to gauge the best scheme with the highest ROI.

    A secondary gain of using an FD calculator monthly interest is it expedites the decision-making process. Since the tool offers exact results instantly, it negates the time-consuming process of manual calculations and confusions about interest computation methods.

    However, one must remember that FD schemes are not immune to inflation. The actual value of the returns may decrease over time if the inflation rate surmounts the interest earned. Therefore, having a diversified portfolio can hedge against potential financial risks.

    Another crucial aspect to consider while investing in FDs is the taxation. The interest earned on FDs is taxable according to the investor’s tax bracket. Hence, it is pivotal to account for the tax implication on the returns while calculating the final maturity amount.

    While FD calculator monthly interest provides a comprehensive outlook of your investment, investors must also consider other parameters. These include the credibility of the financial institution, penalty on premature withdrawal, loan against FD, and auto-renewal features. These factors can significantly impact the final returns on the FD.

    To conclude, an FD calculator monthly interest is an indispensable tool for every investor. It not only helps in determining the maturity amount but also assists in comparing various FD schemes and planning future investments accordingly. Additionally, the fixed deposit interest rate is a crucial factor to consider when comparing different FD options. However, it is always recommended to evaluate the credibility of a financial institution and consider the potential financial risks and tax implications before investing.

    Disclaimer: Investment in financial instruments carries certain risks. This article is just for educational purposes and readers should always consult with a financial advisor before making any investment decisions.

    Summary

    Understanding the working of an FD calculator monthly interest can help investors plan their financial strategies. FDs carry minimal risk and guaranteed returns, making them an ideal investment option in volatile markets. However, it’s crucial for investors to analyse other factors such as financial institution credibility, penalty charges on premature withdrawal, and tax implications while making the investment. The use of an FD calculator monthly interest helps in estimating the returns, thereby facilitating comparisons and financial planning. It must be noted that while FDs provide assured returns, the potential impact of inflation can diminish the actual value of these returns over time. Hence, the investors should also consider diversifying their portfolio to cushion against inflation.

  • EaseMyTrip signs MoU with Uttar Pradesh EcoTourism Development Board

    EaseMyTrip signs MoU with Uttar Pradesh EcoTourism Development Board

    Mumbai: EaseMyTrip.com, an online travel tech platform has signed a Memorandum of Understanding (MoU) with Uttar Pradesh EcoTourism Development Board (UPETDB) under the Government of Uttar Pradesh, in charge of executing promotional and tourism activities. The MoU was signed in the presence of UP’s minister of forest and environment, zoological garden, climate change, Arun Kumar Saxena and minister of ayush, food security, and drug administration, Dayashankar Mishra.

    The objective of the MoU is to foster a strategic partnership aimed at elevating the promotion and development of tourism in Uttar Pradesh. This partnership will leverage EaseMyTrip’s extensive reach and technological expertise to highlight Uttar Pradesh’s rich eco-tourism offerings.

    Under this collaboration, EaseMyTrip will actively promote all registered homestays in Uttar Pradesh on its online portal. The brand will also execute a dedicated promotional campaign to position homestays as a distinctive and preferred accommodation option for travellers visiting the state. Additionally, EaseMyTrip will develop educational products related to bird sanctuaries, drawing insights from successful case studies such as Okhla Bird Sanctuary and Bharatpur Bird Sanctuary. These products will be promoted in schools, colleges, and other institutions through advanced tour guides. These tour guides will have access to training programs which will be officially registered under UPETDB and designed by EaseMyTrip to enhance the tourist experience.

    EaseMyTrip will also curate and market bespoke tourism packages showcasing Uttar Pradesh’s unexplored destinations, cultural experiences, culinary delights, and traditional crafts. These packages will feature homestays as an integral component of the overall tourism experience and will promote the state’s tiger reserves, including Dudhwa, Pilibhit, Amangarh, and Ranipur Tiger Reserve. The UPETDB will actively support the promotion of microsites developed by EaseMyTrip on all relevant social media channels, leveraging its extensive reach and influence.

    Sharing his thoughts on the partnership, EaseMyTrip co-founder Rikant Pittie said, “We are excited to start this new project with the Uttar Pradesh Eco Tourism Development Board (UPETDB). Uttar Pradesh, with its rich history, popularity, and stunning natural beauty, hosts a plethora of underrated and unexplored destinations waiting to be discovered by more people. We are confident that our collaboration with the UPETDB will not only benefit both parties but also contribute significantly to the growth and enhancement of tourism across the state.”

    Govt of Uttar Pradesh minister of tourism & culture Jaiveer Singh shared his thoughts on the partnership, stating, “We are excited to partner with EaseMyTrip, a leading online travel tech platform in India. This collaboration leverages their extensive reach and technological expertise to bring greater visibility and accessibility to the diverse and rich eco-tourism offerings of Uttar Pradesh. We are confident that this partnership will drive significant growth and elevate UP as a premier destination for both domestic and international tourists.”

    Mukesh Kumar Meshram, Government of Uttar Pradesh & director general senior IAS officer of Uttar Pradesh Cadre and the Principal Secretary, Tourism and Culture Department stated “Uttar Pradesh boasts numerous undiscovered gems awaiting exploration by tourists. Our collaboration with EaseMyTrip aims to enhance the visibility and accessibility of these diverse and rich offerings. This strategic partnership will not only drive significant growth but also position Uttar Pradesh as a preferred destination for travelers.”

    Uttar Pradesh Tourism IFS, director Prakhar Mishra added, “We are delighted to partner with EaseMyTrip, a leading online travel tech platform in India. This partnership is targeted to use their extensive reach and technological expertise to enhance the visibility and accessibility of Uttar Pradesh’s diverse cultural and eco-tourism offerings. Our aim is to develop Uttar Pradesh as a leading ecotourism destination without damaging our natural resources, including the flora and fauna. We are confident that this collaboration will drive significant growth and firmly establish the state as a preferred destination for tourists around the globe.”

    Eco-tourism in India is becoming popular, offering travelers the opportunity to explore the country’s rich biodiversity and natural beauty sustainably. From Kerala’s lush forests to Madhya Pradesh’s wildlife sanctuaries and the Himalayan region’s serene landscapes, India boasts numerous eco-friendly destinations. Uttar Pradesh is also focusing on eco-tourism, actively promoting it through various initiatives. These efforts aim to conserve the environment, support local communities, and educate tourists. By embracing eco-tourism, India safeguards its ecosystems while providing unforgettable, responsible travel experiences that connect visitors with nature and culture.

  • Learn what’s inside Coca-Cola’s T20 kit with Consortium Gifts

    Learn what’s inside Coca-Cola’s T20 kit with Consortium Gifts

    Mumbai: As the ICC T20 World Cup 2024 gets closer, the excitement is not just about the cricket matches. Coca-Cola, a big name in the beverage industry, has partnered with Consortium Gifts, the official merchandise partner, to make the event special for fans. This year, over 300 Coca-Cola team members will attend the ICC T20 2024, each getting a travel kit worth Rs 8,000. The kit includes exciting goodies namely Thums Up T-shirts, collectable glasses, World Cup-shaped keychains, premium gym duffle bags, and sweatshirts to name a few. New items have been added this year, such as an Assembly branded overnight bag, a Dailyobjects card holder, a travel adapter, a waist pouch, laptop stickers, a tumbler from the premium Boardroom Collection, a Puma cap, and a keychain. These great additions will make the event even more memorable for everyone.

    Sharing his insights on the exciting collaboration between the brand’s Consortium Gifts, managing director Gaurav Bhagat said, “Some of the event’s direct sponsors, like Coca-Cola, are very active. They have organized internal and external contests, sending stakeholders to match venues in person. Additionally, they are creating a lot of collateral for contests run in collaboration with their bottling partners. Other brands with a close association with the game are running contests for their dealers and distributor channel partners. Some retail brands and food chains are also producing memorabilia for contests and as gifts with purchases. Despite the distance and time zone differences, it promises to be an action-packed tournament with a lot of buzz. As the official merchandising partner for Coca-Cola at the ICC T20 2024, Consortium Gifts is thrilled to bring innovative and memorable merchandise to cricket fans worldwide. This partnership highlights our leadership in the corporate gifting industry and our commitment to delivering high-quality, sustainable products. Major events like the ICC T20 not only drive economic growth but also provide us with a platform to showcase our dedication to enhancing fan experiences through unique and personalized gifts. We look forward to continuing our journey of growth and innovation in the years to come.”

    Coca-Cola’s ICC T20 merchandise, made by Consortium Gifts, shows their strong partnership and focus on quality and innovation. This teamwork goes beyond this event, with Consortium Gifts planning future deals with big brands like Jumbo King, Burger King, PVR, and McDonald’s. The Coca-Cola team will look great in stylish Adidas jerseys, made for both players and fans, bringing everyone together and boosting national pride. This year’s useful and special merchandise makes the fan experience even better and celebrates the exciting cricket event.

    Discussing the global communication efforts for the event, Consortium Gifts national sales head Sourabh Daswani said, “This year’s ICC T20 World Cup in the USA was a unique challenge! Making merchandise for passionate Indian fans cheering from afar is very different from doing it for fans at home. But that’s what makes collaboration exciting! At Consortium Gifts, we teamed up with Coca-Cola to create exclusive items that capture the T20 spirit and appeal to fans worldwide. Remember the limited edition Thums Up T-shirts we made last year? They were a huge hit! This time, we’ve stepped it up with a special Assembly-branded overnight bag—perfect for Coca-Cola representatives travelling to the USA to see the action live. These small touches make the merchandise special and help create a lasting connection between brands and fans.”

    The ICC T20 World Cup is a worldwide celebration of talent, passion, and sportsmanship. Coca-Cola teams up with Consortium Gifts to offer fans high-quality merchandise. This partnership strengthens Coca-Cola’s brand, improves the fan experience, and creates an exciting atmosphere both in the stadiums and at home.

  • ASICS introduced the latest footwear Gel Quantum 360 VIII with Shraddha Kapoor

    ASICS introduced the latest footwear Gel Quantum 360 VIII with Shraddha Kapoor

    Mumbai: ASICS India hosted a memorable brand event in Lucknow with their Brand Ambassador and leading actor Shraddha Kapoor—the event, held at the ASICS Store in Phoenix Palassio, Lucknow on 30 June 2024. The store provides customers an immersive shopping experience with an extensive collection of high-performance athletic footwear, trendsetting activewear and essential accessories, designed to elevate their fitness journey. The actor and fitness enthusiast Shraddha with ASICS launched the latest footwear ‘Gel Quantum 360 VIII’ from the SportStyle category.

    Shraddha’s presence infused the evening with glamour, elevating the audience’s excitement during the event and creating a delightful experience as Shraddha engaged with fans, showcasing her passion for fitness and healthy living while embodying a perfect blend of fashion, style, and an active lifestyle. Shraddha’s fans were thrilled with the opportunity to meet her in person at the store, where she also explored ASICS India’s latest collection of innovative fitness and lifestyle products.

    Reflecting on the success of the event, ASICS India & South ASIA Rajat Khurana managing director expressed, “We are delighted to be in the capital city of Uttar Pradesh, Lucknow with our Brand Ambassador Shraddha Kapoor. Witnessing the city steadily emerging as a strong sports hub, with the rising number of sports facilities coming up in the city to support the rising athletes participating in both national and international sports tournaments, brings it on the radar for us as an important market, even from a sales standpoint. And just as Shraddha continues to inspire millions of people to be fit and pursue a healthy lifestyle while sharing the sentiment of a sound mind in a sound body, we too aim to inspire more individuals to embrace an active lifestyle, making every step count on the path to better health and well-being.”

    Shraddha Kapoor, equally thrilled to be in Lucknow representing ASICS India, said, “I am delighted to be in the captivating city and looking forward to relish the rich cuisines, in fact, I am driven to workout just so that I can continue to pursue my love for food. The warmth and energy of this city are truly special. This event gave me an incredible chance to engage with my fans and I look forward to spreading the message to adapt an active lifestyle and making every step count with ASICS. Let’s embark on this exciting journey together!”

    The event showcased ASICS India’s latest collection of footwear and apparel, featuring a unique blend of advanced technology and contemporary design. The attendees enjoyed fitness demonstrations, interactive sessions with Shraddha, and a glimpse into her fitness routine. The overwhelming turnout and energetic atmosphere made the event a resounding success, celebrating fitness, fashion, and the vibrant spirit of Lucknow.