Category: MAM

Technology plays a crucial role in enhancing the lives of seniors in India: SeniorWorld founders

Mumbai: The pace at which technological advancements are reshaping our world often overlooks the needs of seniors, a sentiment echoed among the elderly in India. As digital innovations progress rapidly, many seniors feel excluded from the benefits of modern technology.

To address this significant gap, MP Deepu & Rahul Gupta founded SeniorWorld with a clear mission: to bridge the digital divide and ensure that seniors have access to technology that enhances their quality of life. By focusing on senior-friendly solutions and personalised services, SeniorWorld aims to provide a more inclusive digital experience, empowering the elderly to stay connected, safe, and engaged in today’s fast-evolving world.

Indiantelevision.com caught up with SeniorWorld founders MP Deepu & Rahul Gupta to talk about their inception, their unique offerings – easyfone, SilverWings Club and SilverWings Holidays; on the role that families, especially working children, can play in supporting their retired parents, and much more…

Edited Excerpts:

On the inspiration behind starting SeniorWorld and how did you identify the needs of the senior demographic in India

SeniorWorld was founded with a vision of promoting positive ageing and addressing the unique needs of the elderly population in India. The founders, MP Deepu and Rahul Gupta, both experienced C-suite executives, felt a calling to serve seniors, a demographic often overlooked in society. Their desire to make a meaningful impact on the lives of the elderly led them to establish SeniorWorld in 2015.

Several factors contributed to the founding of SeniorWorld:

1. Rising senior population: With the increasing senior population in India, there was a growing need to cater to their specific needs and aspirations. The founders recognised this significant demographic and saw an opportunity to create a platform that would address their requirements.

2. Lack of focus on seniors: Many industries continued to primarily focus on products and services designed for the younger population, leaving a gap in the market for services tailored to seniors’ needs and preferences.

3. Opportunity for impact: With projections showing a substantial portion of the population would be senior citizens by 2050, the founders saw an opportunity to create a company that could profoundly impact older adults’ lives. They aimed to enhance the quality of life for seniors and enrich their experiences.

4. Personal connection: The founders’ personal experiences and values inspired the initiative. Treating every customer like their own parents became a core value, guiding their approach to customer service and personalised solutions.

To identify the needs of the senior demographic:

● Research and insights: The team conducted extensive research, speaking to friends, family, and seniors to understand their needs and challenges.

● Social media engagement: They created a Facebook page, which quickly started attracting senior followers. This platform provided valuable insights and learnings about seniors’ preferences, challenges, and desires.

● Community feedback: Engaging directly with the senior community allowed them to gather firsthand feedback and continuously adapt their offerings to better serve the seniors.

Since its establishment, SeniorWorld has remained dedicated to its mission of promoting positive ageing and providing seniors with products and services that enhance their well-being and happiness.

On the business model of SeniorWorld and how it generates revenue while catering specifically to the needs of seniors

Our business model at SeniorWorld is centred on a B2C approach, offering customised products and services specifically designed for the elderly.

We generate revenue through the sale of our senior-friendly mobile phones (easyfone), available on e-commerce platforms like Amazon and Flipkart, and through retail partners such as Vijay Sales, Oxygen and myG. Additionally, we provide hassle-free senior travel packages that can be booked via our app, website or sales team. Our app, SilverWings, is free to download, with some premium services available for a fee of Rs 125 per month.

On the role that technology plays in enhancing the lives of seniors in India, and the challenges you faced when launching senior-specific products and services

Technology plays a crucial role in enhancing the lives of seniors in India by providing them with tools and solutions that improve their quality of life, safety, and independence. Senior-specific products like easy-to-use mobile phones, healthcare apps, and online platforms for social engagement and learning help seniors stay connected, manage their health, and access essential services conveniently.

However, launching senior-specific products and services comes with its own set of challenges. Firstly, there is the issue of creating awareness and educating seniors about the benefits and usage of these technologies, as many may be unfamiliar or hesitant to adopt new tools. Secondly, designing products that cater to the unique needs of seniors, such as simplified interfaces and larger displays, requires extensive research and development. Thirdly, gaining the trust of seniors and their families is crucial, as they need to feel confident that the products are safe, reliable, and genuinely beneficial. Lastly, there are logistical challenges in ensuring widespread distribution and support, especially in rural areas where access to technology and services may be limited. Despite these challenges, the positive impact of technology on the lives of seniors makes it a worthwhile endeavour.

On some unique features of the easyfone that make it senior- friendly

Introduced in 2015, easyfone offers a range of customised, easy-to-use mobiles for seniors, designed with an inclusive approach. Features include big buttons, loud sound, effortless charging, photo dial, and an external torch. Recognised as a game changer by NexBrands Inc, two standout features for seniors are:

1. CareTouch: This remote configuration functionality allows children and caregivers to monitor the senior’s location, well-being, and safety. They can also change menu settings, set alarms, and reminders on their behalf.

2. Dedicated SOS Key: This key can save valuable time in an emergency. A single press triggers a siren to alert nearby people, while also calling and sending SMS messages to five emergency contacts.

Easyfone has positively impacted around one lakh plus families, making it a trusted choice for senior-friendly mobile technology.

On SilverWings Club fosteing social and wellness engagement among seniors

With 65 per cent of urban seniors experiencing loneliness, we launched SilverWings app to help elders live fuller, more connected lives. Designed with feedback from our three lakh plus seniors community on Facebook, the app focuses on the four E’s: express, engage, explore, and enjoy. It offers daily engaging content, fosters connections through shared interests, and provides technology classes, hobby exploration, and group holidays. It also supports wellness with daily yoga sessions, doctor talks, health articles, and medicine reminders. As Mrs Mahajan from Noida said, “SilverWings is my daily dose of tonic for engagement and fun.”

On the kind of travel experiences that SilverWings Holidays offers

Introduced in 2016, SilverWings Holidays offers customizable and assisted travel services specifically designed for seniors. Our goal is to ensure that every customer enjoys a unique and memorable experience unmatched in the industry. With over 500 trips organised and more than 10,000 satisfied customers, we have explored 20 plus countries. Our diverse tour options range from spiritual tours, where seniors can explore sacred sites and immerse in spiritual experiences, to adventure tours with thrilling activities tailored for them, and nature tours that allow them to enjoy the tranquillity and beauty of nature in various scenic locations. In India, our destinations include Varanasi, Gujarat, Kerala, North East, Madhya Pradesh, Coorg, and Kashmir. Internationally, we cover Japan, Europe, Dubai, Bali, Vietnam, Egypt, and many more.

Exclusive features of our tours:

● Safe and hassle-free tours: Ensuring peace of mind throughout the journey.

● Care: Services of a dedicated and experienced tour manager.

● Comfort: High-quality, well-located hotels, curated sightseeing, comfortable transportation, and a slow-paced itinerary.

● Fun and Friendship: Travel with fellow seniors, rediscover yourself, make new friends, and create lasting memories.

● Small Groups: Offering a highly customised experience.

SilverWings Holidays is committed to providing senior travellers with safe, comfortable, and enjoyable travel experiences that foster new friendships and unforgettable memories.

On the role that families, especially working children, can play in supporting their retired parents

Families, especially working children, play a crucial role in supporting their retired parents in several ways. Firstly, they can provide emotional support by maintaining regular communication and spending quality time together. This helps alleviate feelings of loneliness and isolation often experienced by seniors. Secondly, families can assist in managing their parents’ healthcare needs, ensuring they attend medical appointments and adhere to prescribed treatments. Financial support is another significant aspect, where children can help manage retirement funds and expenses, ensuring their parents’ financial security. Additionally, involving seniors in family decisions and activities helps them feel valued and engaged, fostering a sense of belonging and purpose. Ultimately, creating a supportive environment where seniors feel cared for and included enhances their overall well-being during retirement.

We actively involve family members and caregivers in supporting seniors’ social lives through various features and programs. Our easyfone includes a CareTouch feature, allowing caregivers to guide and monitor seniors remotely. During group travel, we form dedicated groups to keep caregivers updated about their seniors’ trips. On the SilverWings app, we conduct intergenerational sessions where caregivers can join seniors in activities, fostering bonding and meaningful interactions. These initiatives ensure a collaborative and supportive environment for enhancing seniors’ social lives.

On your upcoming offerings and services and other future plans to support positive aging

To further combat senior loneliness, we are enhancing the SilverWings app to add more interest-based clubs, innovative sessions and interactive workshops, and organising city meet-ups for face-to-face interactions. We also plan to partner with local organisations to host community events, develop health and wellness programs, and introduce volunteer and mentorship opportunities. These initiatives aim to provide seniors with diverse, engaging ways to connect, fostering meaningful and lasting relationships.

July 23, 2024
Mistair announces Aditya Roy Kapur as Its brand ambassador

Mumbai: Mistair, the epitome of timeless elegance and fashion innovation, proudly announces Aditya Roy Kapur as its new brand ambassador, signaling a new era of sophistication in men’s fashion. Mistair has garnered a renowned reputation for its exquisite and edgy range of premium suiting and shirting fabrics that celebrate timeless elegance with a touch of modern flair. With speciality weaves, finishes, and textures, Mistair’s collections are designed to turn heads, whether for a formal business suit, a pertinent corporate meeting, or an opulent dinner party.

Siyaram chairman and managing director Ramesh Poddar expressed his excitement about the partnership: “We are delighted to have signed Aditya Roy Kapur as the brand ambassador for Mistair. Over the years, Mistair has established its popularity across demographics, just like Aditya himself. He embodies a sense of style and youthful energy that perfectly aligns with the Mistair brand identity. With our commitment to high fashion, quality and accessibility, we’re excited for Mistair’s fashionable journey ahead with Aditya Roy Kapur.”

Echoing the excitement, Aditya Roy Kapur said, “I am delighted to be collaborating with Mistair. Their collection resonates deeply with my personal style, offering designs that exude sophistication with a touch of modern flair. What impresses me most is how Mistair combines classic elegance with modern trends, making it perfect for the contemporary man who values both tradition and innovation.”

With this powerful partnership, Mistair and Aditya Roy Kapur aim to inspire men across the nation to embrace sophisticated style and elevate their fashion game. As the new face of Mistair, Aditya’s charismatic persona and impeccable fashion sense are set to captivate audiences, further solidifying Mistair’s position as a trailblazer in the industry and personifying the brand promise of delivering the “finest in fashion”.

July 23, 2024
OnePlus announces Metalverse pop-up events for OnePlus Nord 4 experience in India

Mumbai: OnePlus, the global technology brand, is set to host exciting pop-up events in line with its recent Summer Launch event. The pop-up events, titled the OnePlus Metalverse, will be held in Bengaluru and Hyderabad. This highly anticipated event offers the OnePlus India community a unique opportunity to get a first look at the newly launched OnePlus Nord 4 device.

The OnePlus Metalverse will take place from 26 – 28 July, commencing at 11 am till 9 pm, at the popular OnePlus Boulevard in Bengaluru and the OnePlus Nizam Palace in Hyderabad. The OnePlus Metalverse is designed to bring together the India-wide community and tech enthusiasts in an immersive and interactive environment. Attendees will have the chance to explore the latest innovations from OnePlus, engage in the exclusive hands-on experience with the OnePlus Nord 4 and also enjoy the valuable opportunity to purchase the new device, along with gaining assured exclusive OnePlus merchandise.

The OnePlus Metalverse pop-up event will also witness the presence of renowned celebrities, such as Kannan Gill, the renowned standup comedian, who will be gracing the pop-up event at the OnePlus Boulevard, Bengaluru on July 26, followed by Srinidhi Shetty, the famous KGF movie star who will be gracing the event on July 27, as well as SreeLeela, the popular Telugu cinema celebrity will be present at OnePlus Nizam Palace Hyderabad on July 27th. These popular celebs will also help unbox the OnePlus Nord 4 for select customers who purchase the devices at the event.

Addressing the exciting pop-up event underway, OnePlus India director of marketing Ishita Grover shared, “We are thrilled to host the OnePlus Metalverse pop-up event in Bangalore and Hyderabad, providing our India community with the exclusive opportunity to experience the brand new Nord 4 device. This event is a celebration of our commitment to innovation and our dedication to our loyal community. It’s an exciting moment for the OnePlus community in India, as we come together to explore OnePlus’ cutting-edge technology and share our passion for the latest tech developments.

We can’t wait to see our community members at the OnePlus Metalverse and make this a memorable experience for everyone.”

Starting at Rs 29,999, the OnePlus Nord 4 reintroduces the all-metal unibody smartphone, a first in the 5G era and is available in three variants 8/128GB, 8/256GB and 12/256GB. Available in three colours Obsidian Midnight, Mercurial Silver and Oasis Green, the OnePlus Nord 4 comes equipped with Snapdragon 7 Plus gen 3 processor and a huge 5,500mAh battery with 100W SUPERVOOC charging, which takes just 28 minutes for a full charge. To match its durability, the Nord 4 comes with support for 4 years of OS and 6 years of security updates.

Offers and availability

. Customers can purchase the all-new OnePlus Nord 4 at OnePlus Pop-up store in Bangalore and Hyderabad and get an instant bank discount of INR 3000 on the purchase of 8+256GB and 12+256GB variants with ICICI Bank and OneCard Credit Cards & EMI

. An exchange bonus of Rs 2000 can be availed if the customer exchanges their non-functional phone to buy a OnePlus Nord 4.

. Customers can also purchase Nord 4 for no-cost EMI up to 6 months

. Customers purchasing OnePlus Nord 4, with or without exchange, will receive a OnePlus backpack worth Rs 4999 at no extra cost, which is also subject to availability.

July 23, 2024
Roller Coasters and Rolls: KFC Asks “Kahin Bhi Kha Sakte Ho Toh Kahin Bhi Khaoge Kya?

Mumbai: KFC India’s new range of Rolls is the perfect solution for satisfying cravings in the most unexpected situations. In the new campaign, the OG celebrity chef Colonel Sanders joins GenZ fans as they are spotted indulging in KFC Rolls in the most surprising places. Because KFC Rolls ko ““kahin bhi khao”.

The campaign films feature unexpected moments where GenZ fans are spotted enjoying the KFC Rolls. The first film sees a girl thoroughly enjoying her KFC Roll, oblivious to the world around her. As the film moves ahead and the camera zooms out, we realize she’s on a Roller Coaster, upside down and armed with her KFC Roll. The film ends with Colonel Sanders asking her, “KFC Roll kahin bhi kha sakte ho, to kya kabhi bhi khaoge?”

The second film opens on a hostel warden engrossed in a heated conversation with a girl – “kahaan chupaya hai boyfriend ko?” she asks. Cut to the boyfriend hiding in the closet, indulging in the KFC Roll, and not worried at all about what will happen if he gets caught. Enter Colonel Sanders, who exclaims “Maana ki KFC Rolls kabhi bhi kha sakte hai, toh kya kabhi bhi khaoge?”

Consumers can choose from a range of five exciting flavours including Thai Spicy, Korean Tangy, American Nashville, Indian Tandoori and Indian Spicy Veg. The latest menu offerings come at an unbelievable price of Rs 99/- only. Consumers can pick any of the new KFC Rolls at just Rs 99/-.

Enjoy the KFC Rolls by ordering across all KFC restaurants for dine-in and takeaway, via the all-new convenient KFC app, or on the website (https://online.kfc.co.in/).

July 23, 2024
From Script to Security: Protecting Your Family with Life Insurance

The rising cost of living has a significant impact on people’s wallets. To keep pace with these rising expenses, it’s crucial for individuals to budget wisely and make sound financial investments. Amongst smart investment options, Life insurance is a great choice for protecting your family’s financial security. Scroll down to learn more about how life insurance can protect your family.

Does Life Insurance Ensure Financial Security?

Life insurance plays a crucial role in securing financial stability for policy holders and their loved ones. Life policies and their useful riders provide financial protection against unforeseen circumstances, including death, critical illness, terminal illness, permanent disability and more.

Life insurance is a financial contract between a policyholder and an insurance company. In exchange for life coverage, the policyholder agrees to make lump sum or regular payments, known as premiums, to the insurance company.

. In the event of the policyholder’s death, nominees will be offered the sum assured as the death benefit. Sum assured, meaning – the guaranteed amount that the insurance company agrees to pay to the policyholder’s nominees. The payout can help dependents fulfil financial liabilities and commitments, thereby preventing financial setbacks

. In case of your policy maturity, the payout can fulfil the policyholder’s major financial goals.

The Script of Life Insurance – Different Policies, Different Needs

Life insurance isn’t a one-size-fits-all solution. There are various policy types, each catering to specific needs and budgets. Here are the two most common types:

Term Life insurance

Term insurance is the most popular and affordable life insurance plan. It offers protection for a predetermined amount of time or term, usually 10, 20, or 30 years. If you pass away within the term, your beneficiaries receive the death benefit. Young families or those with specific financial goals, such as paying off a mortgage, typically find term life insurance advantageous.

Whole life insurance

This insurance provides lifetime coverage and builds cash value in addition to the death payout. Withdrawals and loans are permitted from the cash value, which increases over time (according to policy limits). Although whole life insurance has greater premiums than term insurance, it guarantees death payouts and long-term savings.

Beyond the Script – Key Considerations When Choosing a Policy

Selecting the best life insurance plan needs careful consideration of several factors. The following are some important things to remember:

. Needs Assessment: Consider your family’s financial commitments and long-term objectives. How much coverage is necessary for them to live the way they do and fulfil their dreams?

. Selection of Beneficiaries: Decide which beneficiaries will receive the death benefit. You can choose the payout percentages and specify more than one beneficiary.

. Budget: The cost of life insurance might differ greatly. Regarding your spending, be reasonable and get insurance that will not break the bank over time.

. Term Length: When choosing a term life insurance policy, think about how long your family will require financial security.

. Age and Health Factors: Your age and health significantly impact your premium expenses and eligibility. When completing the application, ensure that you tell the truth about your age and health.

Final Words

To wrap it up, investing in life insurance plans is one smart way to ensure your family’s financial stability while maximising your savings. Given life unpredictabilities, being financially empowered is crucial. Make sure to evaluate your financial requirements and opt for a suitable life insurance plan today.

July 23, 2024

How Family Health Insurance Can Benefit Industry Professionals

The corporate and business world is a highly competitive and stressful space. Industry professionals work tirelessly to achieve growth and success. Among the vast range of responsibilities that these individuals bear, safeguarding the health of their families is definitely a priority. A family health insurance plan can be a blessing during a medical emergency incurred by a family member.

Moreover, given the rising healthcare costs, a well-rounded insurance plan offers the right financial aid. This policy covers preventative health checkups, hospitalisation and other associated medical charges. In fact, the benefits of a family health insurance plan for industry professionals offers more. Let’s take a closer look.

Comprehensive Coverage for the Entire Family

A health insurance plan is a necessity for all healthcare-related coverages. However, getting policies for individual family members can be confusing, time-consuming and expensive. The fact that family health insurance offers comprehensive coverage for every member of the family under a single plan is one of its main benefits.

The coverages of standard family health insurance plans are provided in the table below:

COVERAGE

INCLUSIONS

Hospitalisation

ICU fees

Road ambulance charges

Pre-hospitalisation and Post-hospitalisation (specific number of days)

Day-care treatment

At home treatment

Vision damage due to accident

Dental treatment in case of accident

Organ donor expenses

Consumables

Non-hospitalisation

Annual health checkup

Domestic evacuation

Over-the-phone consultations

Consultations for a second opinion

AYUSH treatments

Having a single plan covering every family member eases the administrative effort and guarantees everyone’s health needs are satisfied. This reduces the stress of managing different policies, especially for industry professionals with unpredictable and demanding schedules.

Financial Security and Peace of Mind

With increasing healthcare expenses, an unexpected medical emergency can put a heavy financial burden on an individual and their family. Family health insurance reduces this risk by paying for various medical costs, such as prescription drugs, surgery, diagnostic tests, and more.

This financial protection is priceless for professionals working round-the-clock to earn more and succeed in the cutthroat competition that exists in every industry. They can concentrate more on their profession and personal development since they know their family’s health is protected.

Tax Benefits

Under sections 80(C) and 80(D) of the Income Tax Act 1961, family health insurance plans offer tax benefits in India. Professionals can deduct premiums paid for dependent parents, children, spouses, and themselves. This lowers tax obligations and motivates individuals to invest in comprehensive health insurance.

Access to Quality Healthcare

Leading insurance providers collaborate with a network of hospitals to offer policyholders access to high-quality medical care. These hospitals frequently have the latest medical technology available, together with highly qualified staff members. It translates to prompt, excellent medical care for professionals who might live near this network of facilities.

The cashless treatment feature provided by numerous insurance companies further simplifies the process during medical emergencies, eliminating the requirement for upfront payments during hospitalisation.

Less Dependency on Group Insurance Plans

Certain Indian companies provide benefits to their staff members, like health insurance. These plans might, however, have exclusions that keep you or your family members from receiving comprehensive coverage. You can lower reliance on group policies and get complete financial security by obtaining your personal family health insurance plan to cover this gap.

Conclusion

Family health insurance plans greatly benefit industry professionals by offering products that align with their lifestyles and needs. For individuals who want to protect the health and well-being of their loved ones, family health insurance is a wise investment. It is a requirement and an essential tool for industry professionals who frequently balance hard work with personal obligations to ensure a safe and healthy future.

July 23, 2024

Rohit Jawa CEO & MD of HUL to chair distinguished IAA IndIAA Awards jury

Mumbai: Rohit Jawa the chief executive officer and managing director of Hindustan Unilever will chair the distinguished jury panel to select the winners at the IndIAA awards for creative excellence, organized by the India Chapter of the International Advertising Association (IAA).

The other jury members are

. Charulata Ravikumar, managing director, Accenture

. Geetika Mehta, managing director, Nivea

. M R Jyothy, managing director, Jyothy Laboratories Ltd.

. Abhinandan Lodha, chairman, Lodha Ventures

. Cecil de Santa Maria, chief operating officer, ORRA

. Mohit Malhotra, chief executive officer, Dabur India Limited

. Pulkit Trivedi, managing director – India, Snap Inc

IAA president Avinash Pandey said, “Any award is only as good as the jury that judges them. We are privileged to have such an elite group on our jury panel. It speaks volumes for the heights the IndIAA awards have scaled.

Adds Abhishek Karnani, chairman IndIAA awards, “These awards are unique. You cannot enter your work on your own. A group of senior editors in the marcom trade media who are viewing advertising every day, need to shortlist your creative work. And this shortlist will be placed before our elite jury.

All co-creators of the winning work will be felicitated at the grand IndIAA Awards Nite which will be held on the 22nd. August 2024.

July 22, 2024
The evolution of creative marketing in the digital age

In today’s paced world of the century, there has been a significant shift in the realm of creative marketing. The rise of technology has completely changed the way companies engage with their target customers, emphasizing the importance of creativity like never before. Recognising the need to stay ahead in this evolving landscape involves developing strategies and keeping up with digital trends. This article delves into how creative marketing has evolved in the era and how businesses can use these changes to their benefit.

The dawn of digital marketing

The arrival of the internet, in the part of the century signalled a new chapter in marketing. Conventional marketing approaches, like print ads, TV commercials and direct mail began to blend with digital avenues. Initially, digital marketing focused on banner ads and email promotions. Although these strategies were successful, they didn’t offer the targeting features and complexity seen in today’s landscape.

The rise of social media

The emergence of social media platforms like Facebook, Twitter, and Instagram has been one of the most significant developments in digital marketing. These platforms have redefined how businesses engage with their customers. Social media allows brands to interact directly with their audience, creating a two-way communication channel that was previously unimaginable. Creative marketing strategies on social media involve not only eye-catching visuals but also engaging content that fosters community and loyalty.

Content is king

The saying “quality content reigns supreme” holds true in today’s landscape. Content marketing plays a role in marketing tactics as it aims to draw in and keep customers through informative and valuable material. This encompasses a range of formats like articles, videos, graphics, podcasts, and other engaging mediums. Modern marketing strategies now call for an approach that ensures the delivery of content consistently across different channels.

Personalisation and data-driven marketing

Digital marketing offers a benefit, in its capacity to gather and assess data. This advancement has resulted in the growth of data-centric marketing strategies. Companies are now able to customise their marketing activities based on tastes and actions, enhancing the impact of their campaigns. In today’s era, innovative marketing entails using data to craft tailored experiences that connect with each customer on a personal level.

The power of influencer marketing

Influencer marketing has become a powerful tool in the digital marketer’s arsenal. Influencers, with their large and engaged followings, can help brands reach new audiences and build trust. Collaborating with influencers allows businesses to tap into their creativity and authenticity, creating content that feels genuine and relatable. Identifying and partnering with the right influencers can maximise a brand’s impact.

Embracing new technologies

As technology evolves, innovative marketing strategies need to adapt accordingly. Augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) are transforming the field of marketing by offering ways to connect with customers through interactive experiences. To remain competitive and captivate their target audience, creative marketers should be open to exploring these cutting-edge tools.

The importance of mobile optimisation

In today’s age, most people browse the web using their phones. It’s essential to tailor websites, apps, and content for mobile users to connect effectively with customers on the move. Marketing efforts should focus on making sure everything looks great and works smoothly on devices, for a user-friendly experience.

The future of creative marketing

Looking ahead, the progress of advertising continues to move without pause. The merging of cutting-edge technologies, the surge of platforms, and the growing emphasis on tailored approaches will influence the upcoming phase of online marketing. Staying dedicated to leading in these developments involves guiding clients through the environment and assisting them in reaching their marketing objectives.

Conclusion

The era of technology has transformed the landscape of advertising, providing a plethora of opportunities for ideas and engaging campaigns. With the emergence of social media, content marketing, personalised data analytics, and cutting-edge technologies, companies need to adapt to these advancements to prosper. The focus should be on leveraging the potential of marketing during this era, developing strategies that resonate with the target audience and lead toward success.

The article has been authored by Creatique Studio founder Richa Bhanot.

July 22, 2024
Maaza celebrates Mango Day

Mumbai: Maaza, Coca-Cola India’s homegrown mango beverage brand, pays tribute to the beloved fruit and the cherished spirit of dildaari that the brand has been championing. From family feasts on Sunday afternoons to social gatherings, Maaza has always evoked a sense of nostalgia, fostering connections over the taste of real juicy mangoes.

Crafted from real Alphonso mangoes, each bottle of Maaza captures the essence of this golden fruit, delivering a flavour that resonates with mango lovers across generations. The brand is also devoted to deseasonalizing the delight of mangoes, enabling enthusiasts to savour its taste year-long. It is why Maaza has become synonymous with pure joy. Its name, meaning “enjoy” in Hindi, is a promise—a promise that each drop will be a burst of delight, refreshing and utterly satisfying.

Since its inception in 1976, Maaza has transformed into a beloved companion in life’s special moments. However, in the past few years, the brand has also embarked on a journey to embody a purpose rooted in the generosity and warmth of mangoes with its meaningful campaigns. Maaza’s ‘Dildaari’ campaigns seamlessly weave the lusciousness of mangoes with the timeless virtue of dildaari, reminding us of the beauty in simple connections.

Reflecting on Mango Day and the legacy of Maaza, director-marketing at Coca-Cola India Ajay Konale said, “Maaza is more than a brand, it’s a drink that brings joy to millions of Indians. For five decades, it has continued to charm people with the authentic taste of real mangoes. This Mango Day, Coca-Cola India celebrates Maaza’s purpose of ‘Dildaari’ to spread positivity by forging meaningful, heartfelt connections.”

As you indulge in that refreshing sip, remember, that Maaza is a celebration of life, love, and the sweet moments we share together.

July 22, 2024
Nike unveils its ‘Winning Isn’t for Everyone’ campaign

Mumbai: The world’s best athletes aren’t just motivated by the idea of winning — they are relentlessly fueled by it. That mindset is on display in Nike’s summer 2024 campaign, “Winning Isn’t for Everyone.” Nike and a collective of its elite athletes are showing the world what passion for winning means, and that celebrating the pursuit of victory can be the ultimate source of inspiration for all athletes*.

The insights for the campaign came directly from Nike athletes, who were clear if you don’t want to win, you’ve already lost. Their competitive spirit isn’t something to be apologetic about. In a world where wanting to win has got a losing reputation, “Winnings Isn’t for Everyone” speaks to the grit, determination and sacrifice athletes say is required to get to the top of their sport.

In conversation with hundreds of athletes, Nike heard:

USWNT footballer Sophia Smith said she didn’t see the point in doing something unless she was doing it to win.

“I’m addicted to winning,” said NBA phenom Victor Wembanyama. “The chase is what I love and what I live for.”

World’s fastest woman Sha’Carri Richardson says her desire to win comes from remembering what it feels like to lose — and never wanting to feel that way again.

World record holder Jakob Ingebrigtsen “Every part of me is about winning,” he said. “It’s the most important thing, and it’s what I’m going to chase.”

And the King, Lebron James: “As long as I’m out there on the floor, I’m trying to be the greatest ever.”

The campaign debuted on 19 July, leading with a film narrated by Willem Dafoe and featuring Nike athletes such as Giannis, LeBron, Jakob, Sha’Carri, Serena Williams, Qinwen Zheng, A’ja Wilson, and Vini Jr.

“This is about celebrating the voice of the athlete,” said NIKE, Inc CMO Nicole Graham. “It’s a story about what it takes to be the best. The legacies that have yet to be shaped. And the dreams that will be made real. It reminds the world that there’s nothing wrong with wanting to win.”

In addition to the anthem, “Winning Isn’t for Everyone” includes athlete extension films, iconic image, social media extensions and out of home advertising in cities worldwide. The campaign is the latest example of how Nike’s unapologetic view of victory helps athletes all over the world make their dreams a reality.

“Nike’s story starts with the athlete story. It always has. And it always will,” said Graham. “‘Winning Isn’t for Everyone’ shows that anyone can be a winner, if they are willing to do what it takes.”

July 22, 2024