Category: MAM

  • TKIL Industries Pvt. Ltd appoints chlorophyll as its brand identity development partner

    TKIL Industries Pvt. Ltd appoints chlorophyll as its brand identity development partner

    Mumbai: In a significant strategic move, TKIL Industries Pvt. Ltd.(formerly thyssenkrupp Industries India Pvt. Ltd.) transitions to Indian ownership with new investors, Paharpur Cooling Towers and Protos Engineering. As part of this pivotal moment, the company is embarking on a comprehensive rebranding exercise and has appointed chlorophyll to create a new brand identity after a rigorous multi-agency selection process.

    TKIL Industries Pvt. Ltd. (formerly thyssenkrupp Industries India Pvt. Ltd.) recognizes the mammoth task of defining a brand that has experienced numerous name changes. This partnership will leverage chlorophyll’s extensive expertise in brand identity development, to create a brand that perfectly embodies thyssenkrupp Industries India’s renewed vision and values.

    Vivek Bhatia, CEO and MD, TKIL Industries Pvt. Ltd. (formerly known as thyssenkrupp Industries India Pvt. Ltd.), shared his thoughts, saying, “This partnership marks a significant milestone for us as we step into a new era under Indian ownership. We have full confidence that chlorophyll, with their impressive track record, will guide us in shaping a brand identity that honors our heritage and propels us toward an ambitious future.”

    Priti Gandhi, General Manager, Communications, TKIL Industries Pvt. Ltd. (formerly known as thyssenkrupp Industries India Pvt. Ltd.), commented, “Our collaboration with chlorophyll is a strategic step in aligning our brand with our evolving business objectives. Together, we are focused on redefining our identity in a manner that deeply resonates with our stakeholders, highlighting our dedication to innovation and excellence.”

    Kiran Khalap, co-founder and MD, chlorophyll, said, “This assignment is both a privilege and a challenge. We have rebranded over 100 corporate brands, but in this case, the new direction must resonate with both internal AND external stakeholders, current AND prospective. This promises to be an exciting journey of collaboration”.

    Vidya Damani, chief strategist and business head, chlorophyll added, “I am thrilled that we have been entrusted with the rebranding exercise at one of the most pivotal points. It’s an honour to craft a new narrative that will resonate deeply, embodying the essence of the storied legacy and future aspirations.”

  • Divine Solitaires joins hands with actress Vaani Kapoor

    Divine Solitaires joins hands with actress Vaani Kapoor

    Mumbai: Divine Solitaires, a leading diamond solitaire jewellery brand, is all set to add some spark to the lean month of August and usher in the upcoming festive and wedding season. It is all set to bring back India’s biggest diamond solitaire promotion with The Solitaire Festival of India (TSFI) for the third consecutive year in 2024— this time with actress Vaani Kapoor as the brand ambassador!

    Known for her roles in blockbuster films such as War, Shuddh Desi Romance and Befikre, this year, the event is set to be a grander success with the presence of actress Vaani Kapoor. Vaani brings a dash of star magic and an impressive Instagram following of 8 million, mostly comprising India’s empowered youth, who will make this campaign the talk of the town this year.

    This annual event will run from August 1-31 at over 200 partner jeweller stores and on https://shop.divinesolitaires.com and will feature the solitaire collections of some of India’s finest diamantaires. Throughout the month, customers from different states across India can browse through and indulge in stunning collections of solitaire jewellery pieces in their respective cities as well as online.

    The festival offers a unique incentive for valued customers to receive assured gifts with every purchase of diamond solitaire jewellery. Each purchase includes coupons for weekly lucky draws scheduled for 11, 17 and 24 August, featuring exciting prizes ranging from iPhones to Alto cars. The grand finale of the festival will have a bumper draw on September 4, where one lucky winner will drive home in a luxurious XUV 700, and other winners will take home additional prizes.

    “The festive and wedding season is just around the corner and for our partners and customers, there is no better time than August and no better opportunity than TSFI to invest in diamond solitaire jewellery. Our customers will not only have the opportunity to see, feel and purchase the best quality diamond solitaires with 8 hearts and arrows each but also have the chance to win some fantastic prizes!” said Divine Solitaires founder Jignesh Mehta.

    The 2nd edition of TSFI in 2023 was a huge success closing with a staggering 600 per cent increase in footfall over the previous year. This year, partner jewellers like Senco Gold, Ranka Jewellers, and Reliance Retail to name a few, are set to break that record attracting customers from across India.

    To spread the word about the TFSI 2024 campaign, Divine Solitaires will drive a series of nationwide marketing initiatives in over 100 cities. These will comprise targeted outreach through regional newspaper advertisements, impactful radio campaigns and cinema ads playing across theatres nationwide for seven days.

    To add an interactive dimension, Divine Solitaires will host a Facebook and Instagram live draw event on 11 August, engaging audiences nationwide and bringing the thrill of the draw directly to their screens. This initiative aims to foster community spirit and participation, enriching the festival experience for all. With a steadfast commitment to boosting footfall and engagement, the festival promises to be a resounding success, delighting customers and jewellers alike. Join us in this grand celebration and witness the enchantment of Divine Solitaires.

  • Amazon Global Selling’s ‘#IndiaSeDuniyaTak’ campaign spotlights Indian entrepreneurs

    Amazon Global Selling’s ‘#IndiaSeDuniyaTak’ campaign spotlights Indian entrepreneurs

    Mumbai: Can a 112-year-old tea business from West Bengal become a globally recognized brand? Can Multani Mitti (Bentonite Clay), an age-old natural skincare secret from India become the most sought-after product in Canada, the US, Japan and Australia? Can Kashmir’s Pashmina be draped in a country like Canada or Mexico? The answer to all these questions is a resounding “Yes!” Amazon Global Selling is making these dreams a reality for countless Indian businesses. Amazon has released the first of a series of four videos titled #IndiaSeDuniyaTak’ (India to the World), showcasing these journeys of Indian ambition and reaching a global audience.

    Launched in India in 2015, Amazon Global Selling helps Indian businesses of all sizes export their products through Amazon’s international marketplaces. The program has significantly lowered barriers for entrepreneurs looking to start or expand their export operations. Key achievements of the program include:

    ·         Tens of thousands of Indian exporters already selling globally

    ·         Millions of Made in India products available to customers in over 200 countries

    ·         $8 billion worth of Indian goods exported so far

    ·         Support for first-generation entrepreneurs and emerging brands.

    According to Amazon India director of global trade Bhupen Wakankar, “Our ‘India se Duniya Tak’ campaign highlights the diverse success stories of exporters using Amazon Global Selling. Launched nearly a decade ago, this program empowers Indian entrepreneurs to build thriving export businesses through e-commerce. It’s remarkable to see thousands of these businesses not only establishing globally recognized brands but also introducing Indian products to international customers. Their success underscores the program’s impact. Our focus remains on simplifying e-commerce exports. We’re making significant investments in technology to streamline the export process, making it more accessible for businesses of all sizes. Our goal is ambitious yet clear: facilitating $20 billion in cumulative e-commerce exports from India by 2025.”

    The ‘India se Duniya Tak’ campaign features four captivating short films. Each film delves into the world of a different exporter, showcasing their unique products and the traditional craftsmanship behind them. Some sellers began exporting with Amazon and grew into globally recognized brands. Others were already exporting; however, Amazon Global Selling helped them achieve even greater growth. Hailing from Srinagar, Indore, Ahmedabad, and Darjeeling, these four diverse stories represent the rich tapestry of Indian tradition and craftsmanship reaching a global audience. The ‘India se Duniya Tak’ video campaign is a collaborative effort, brought to life by Amazon and FCB Kinnect. Filmed across various locations, the campaign showcases the diverse offerings of Indian businesses.

    According to FCB Kinnect COO Chandni Shah, “The ‘India se Duniya Tak’ campaign was deeply rooted in passion, aiming to bring a human touch to the typically impersonal e-commerce interactions. Amazon Global Selling is a launchpad that showcases the remarkable offerings of Indian entrepreneurs alongside their dreams and aspirations. We focused on authentically capturing the personal stories and unique spirit of each business featured, showcasing how Amazon Global Selling has empowered their growth journey.”

    The campaign’s first video showcases the journey of Aaqib Bhat, the owner of Pashwrap, a Pashmina brand from Srinagar. Their craftsmanship and business span generations nurturing the art of creating luxury from the threads of Pashmina wool. Although their business is decades old, the excitement experienced by Aaqib of receiving the first global order is an important milestone in his journey.

    According to Pashwrap founder Aaqib Bhat, “Our speciality lies in handcrafted luxury goods, each adorned with intricate traditional Kashmiri embroidery. The creation of a single piece can span months, sometimes even a full year. Amazon Global Selling has been transformative for us, extending our market reach and enabling us to provide sustainable employment to skilled artisans from neighbouring villages. We’re thrilled to be featured in Amazon’s ‘India se Duniya Tak’ video campaign. This platform will spotlight the passion and precision behind our heirloom creations, introducing discerning global consumers to the true essence of our artistry.”

  • Aspire, Acquire, Achieve: A Woman’s Guide to Obtaining Personal Loans for Professional and Personal Development

    Aspire, Acquire, Achieve: A Woman’s Guide to Obtaining Personal Loans for Professional and Personal Development

    Women have made enormous strides in understanding their money, investing, and accomplishing their long-term and short-term objectives. Many women nowadays are becoming more autonomous in their financial decisions, no longer relying only on male family members for advice or control.

    Modern financial institutions, who have made significant efforts to enable women to accomplish their ambitions, have played a major role in igniting this. In addition, a recent CRIF Highmark analysis indicates that women are borrowing significantly more in the personal loan market, with the number of active loans rising by as much as 52%. Having said that, it’s evident that more and more women are using different kinds of personal loans to assist them reach their objectives.

    Even while women are assuming more and more responsibility for their financial lives, having access to credit is still essential to fulfilling both personal and professional goals. Despite great progress toward gender equality, women continue to encounter obstacles when trying to obtain credit, which impedes their ability to advance both personally and professionally.

    Challenges faced by women while accessing credit

    According to a recent survey, Indian women are 10% more likely than males to make their EMI payments on time, demonstrating their responsible attitude to managing their debt and making sound financial decisions. Women are not able to obtain personal loans, even when they manage their funds quite responsibly and cautiously.

    A major contributing factor in this is ignorance. There are several ways to get loans with quick disbursement alternatives accessible nowadays. Still, a lot of individuals don’t know about it, and some would rather borrow money from a formal organization, where the application process is more involved. While there has been progress in this area, much more needs to be done to inform female consumers about the advantages of choosing digital loans and to increase awareness. Modern women need short-term ticket loans in order to achieve their objectives, which are typically not easily fulfilled through official financial institutions. Examples of these goals include travel and upskilling in order to advance in their careers.

    How women can access personal loans and use it for their personal and professional growth

    Research online lenders and compare interest rates:

    Women can begin by looking for instant cash loan apps on the internet with clear terms and genuine user reviews. Furthermore, ladies may search for internet lending sites that provide immediate personal loans with only a few clicks. This lowers the need for formal documentation and processes. Use the comparison tools provided by different platforms to examine interest rates, loan amounts, payback periods, and related charges. Select a loan that suits your financial requirements and aspirations. When applying for a loan, keep in mind that applying to many lenders may have a negative influence on your credit score.

    Utilise Funds Wisely:

    Allocate loan funds carefully to meet your personal and professional development goals. Borrowing what you need is a prudent financial strategy. It keeps you from incurring unneeded debt and allows you to devote resources to your ambitions. By being attentive of your borrowing and prioritizing your requirements, you may better align your financial decisions with your personal and professional growth objectives. This technique promotes financial discipline and allows you to make the most use of your existing resources.

    Budget for Repayment:

    Creating a repayment plan that falls within the budgetary limits is critical. To assure debt repayment on time, one must make it a practice to set away a percentage of their monthly income. Automated payments can help you remain on track and avoid late penalties.

    Monitor Credit Score:

    Regularly checking your credit score helps you to keep track of your financial performance and spot potential difficulties. Responsible personal loan management may have a long-term positive influence on creditworthiness, opening the door to future financial prospects.

    Conclusion

    According to a recent survey, credit demand among new-to-credit (NTC) women consumers has increased significantly, more than tripling over the previous five years from 18% in 2019 to 40% by 2023. This overwhelming data demonstrates the critical role that access to personal loans plays in allowing women to achieve their career and personal goals. Financial institutions must adjust their goods and services to meet the specific demands of this group. Financial institutions may empower women by providing tailored answers to their individual concerns.

    By eliminating structural hurdles, implementing gender-sensitive policies, and providing tailored financial solutions, we can create a more inclusive and equitable lending ecosystem that enables women to aspire, acquire, and realize their goals. As we celebrate women’s achievements, it is critical that we address the problems they encounter in accessing credit and apply for personal loans appropriately. By doing so, women may increase their financial liberty and pave the road for a better future. 

  • Maruti Suzuki Grand Vitara continues to “Rule Every Road”

    Maruti Suzuki Grand Vitara continues to “Rule Every Road”

    Mumbai: Maruti Suzuki India Ltd is delighted to announce Grand Vitara’s new benchmark in the SUV space, crossing the 2-lakh sales milestone in just 23 months. This remarkable achievement makes it the fastest mid-size SUV to reach this milestone in a record time and underscores Grand Vitara’s immense popularity.

    Embodying NEXA’s ‘Create. Inspire.’ philosophy, the Grand Vitara is a multi-product offering that has made its mark in the country’s SUV segment. Launched in 2022, it has pioneered a new era of SUVs, combining fuel-efficient powertrains with segment-leading features, a strong road presence, and sophisticated interiors.

    Celebrating this record-breaking milestone, Maruti Suzuki India Ltd senior executive officer, marketing & sales  Partho Banerjee said, “The introduction of the Grand Vitara has been pivotal for us in the SUV segment. This dynamic vehicle has truly demonstrated its excellence by becoming India’s fastest mid-SUV to surpass 2 lakh sales in just 23 months. The Grand Vitara has revolutionised its segment by inspiring customers to make sustainable choices with the Strong Hybrid. The ALLGRIP technology has also resonated well with SUV lovers, furthering our endeavour to promote clean mobility solutions along with an adventurous driving experience. This indeed underscores Grand Vitara’s philosophy of ruling every road.”

    He added, “With a market share of 12 per cent in Q1 FY24, the Grand Vitara has not only established our credentials in the hyperactive mid-SUV segment but has also played a crucial role in growing the segment. We are deeply grateful to our community of over 2 lakh customers and are confident this SUV will continue to bring the joy of mobility to many more.”

    Maruti Suzuki has taken a leading role in embracing green fuel and hybrid technology, marking a significant stride towards sustainable automotive solutions. The Grand Vitara exemplifies this commitment with its innovative powertrain options, including the Strong Hybrid and the S-CNG technology. These technologies not only offer high fuel efficiency but also contribute to reducing carbon emissions, further emphasizing Maruti Suzuki’s dedication to clean mobility. These advancements are crucial as India moves towards cleaner, more sustainable automobile solutions.

    To highlight the capabilities of its Strong Hybrid Technology, Maruti Suzuki launched an impactful and compelling campaign – “IT’S UNBELIEVABLE. IT’S STRONG HYBRID” in Q1 FY24. The campaign stems from a simple yet powerful thought – Maruti Suzuki’s Strong Hybrid Technology has extraordinary real-world benefits that are very relevant for today’s ever-evolving customers. A standout feature of the campaign was a remarkable journey of over 1200 km that one can fulfil in a full tank*, that too with lower emissions, demonstrating the efficiency and performance of the Grand Vitara’s Strong Hybrid Technology. The campaign also demonstrated how Maruti Suzuki’s Strong Hybrid technology combines dual power sources – an Internal Combustion Engine and an Electric Motors, that is powered by Lithium-ion battery. With the ability to be 60 per cent on EV mode, the technology delivers an eco-friendly and remarkably silent drive experience.

    Engineered to dominate every road, the Maruti Suzuki Grand Vitara has strongly resonated with its customers on account of its exciting performance, distinctive style, commanding presence, and multiple powertrain options. The legendary Suzuki ALLGRIP SELECT technology further encourages customers to wander off the beaten path and explore remote destinations with confidence and ease. The Grand Vitara also boasts a host of premium features such as a 22.86cm (9”) Smart Play Pro+ entertainment system, Head Up Display, 360 View Camera, Wireless Charging Dock, panoramic sunroof, ventilated seats, Clarion® Premium Sound System, PM 2.5 Air Cabin Filter and more, making this mid-size SUV the ideal choice for discerning customers. And its latest benchmark of 2 Lakh unit sales is a strong testament to the same.

    Elevating the safety bar, the Grand Vitara is equipped with an array of active and passive safety features, including a Type Pressure Monitoring System and the newly introduced Acoustic Vehicle Alerting System (AVAS) in its Strong Hybrid variant, and is the only premium CNG SUV to offer a 6-airbag variant for customers.

  • boAt teams up with Marvel for the ‘Deadpool & Wolverine’ movie

    boAt teams up with Marvel for the ‘Deadpool & Wolverine’ movie

    Mumbai: boAt, an audio and wearable brand, is excited to announce a dynamic partnership with Marvel Entertainment for the movie “Deadpool & Wolverine.” To mark this collaboration, boAt has launched the exclusive Deadpool Edition Airdopes Alpha, available exclusively on Flipkart and the boAt website. This launch coincides with boAt’s innovative marketing campaign, “Go Crazy.” This exciting campaign taps into the movie’s hype and perfectly resonates with Deadpool’s outrageous personality.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Tusshar Kapoor (@tusshark89)

    The campaign kicks off with a playful twist as boAt’s co-founder and CMO, Aman Gupta, discovers his car vandalized by his own marketing team, inspired by his directive to “Go Crazy for the campaign.” This humorous incident sets the stage for a series of videos that showcase the campaign’s fun and quirky elements.

    The campaign features three entertaining videos starring prominent personalities: Indian actor and producer Tusshar Kapoor, Tajikistani playback singer, boxer, and social media influencer Abdu Rozik, and Indian actor and producer Mukesh Rishi, renowned as Bulla. Each brings their unique style to unveil the Airdopes Alpha edition. Emulating Deadpool’s irreverent spirit, these videos break the fourth wall, injecting humour and a hint of madness into the narrative.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by boAt (@boat.nirvana)

    In the first video, Mukesh Rishi (Bulla) unboxes the Airdopes Alpha Deadpool edition in his characteristic rhyming style. The second video showcases Abdu Rozik boxing in the ring, competing for the coveted Airdopes Alpha. In the third video, Tusshar Kapoor promotes the limited edition Airdopes Alpha in his iconic character style. Each portrayal captures the essence of the Deadpool series Airdopes Alpha, adding an element of excitement and frenzy.

    The campaign extends offline with contextual posters strategically placed along select Metro Lines of the DMRC metro. These posters, infused with Deadpool’s distinctive quirkiness, aim to entertain commuters and build anticipation around the product launch. One standout poster humorously reads, “Listening to gossip isn’t cool, but these Airdopes are.”

    boAt co-founder & CMO Aman Gupta expressed his enthusiasm about the partnership: “We are thrilled to collaborate with Marvel’s ‘Deadpool & Wolverine’ movie. This perfectly aligns with our brand’s commitment to creativity and innovation. We look forward to delivering a blend of humour and superior audio quality to our customers through this exciting campaign and product.”

    The Deadpool Edition Airdopes Alpha will be exclusively available on Flipkart and the boAt website at a special price of Rs 999. This limited-edition product promises to resonate strongly with Deadpool fans, offering them a unique and immersive audio experience.

  • The new Hyundai CRETA 2024 celebrates 1 lakh happy customers

    The new Hyundai CRETA 2024 celebrates 1 lakh happy customers

    Mumbai: Hyundai Motor India Ltd (HMIL) today announced one lakh sales for its best-selling SUV- The new Hyundai CRETA 2024. Launched in January 2024, the Undisputed, Ultimate SUV has delighted one lakh customers in just 6 months since its launch. With modern technology, exceptional safety, exhilarating performance, comfort and convenience features, the new Hyundai CRETA has been admired by customers and remains unchallenged in the industry.

    Commenting on the achievement, Hyundai Motor India Ltd COO Tarun Garg said, “We are thrilled with the remarkable achievement of the new Hyundai CRETA 2024. Our SUV has achieved another milestone of one lakh sales, reaffirming its strong fan following in its segment. We are confident that the Hyundai CRETA will continue to set new benchmarks in the Indian automobile industry and delight customers.”

    Based on Hyundai’s Global Design Language of ‘Sensuous Sportiness’, the new Hyundai CRETA presents a bold design catering to the new-age, tech-savvy customers who embrace the spirit of exploring. The new Hyundai CRETA, with its robust road presence and features such as an advanced Level 2 ADAS safety suite, powerful 1.5-litre Turbo GDI engine and a gamut of convenience and active & passive safety features, has redefined the SUV landscape in India once again. With features like a panoramic sunroof, adaptive cruise control, ventilated seats, a 10.25-inch touchscreen infotainment system, and a 360-degree camera, the new Hyundai CRETA 2024 is packed with innovative technology to provide a superior driving experience.

  • MRSI Wednesday Webinar: The science and art of human behaviour in marketing

    MRSI Wednesday Webinar: The science and art of human behaviour in marketing

    Mumbai: The Market Research Society of India (MRSI) held its fourth Wednesday Webinar of the seventh season on 24th July 2024, on the topic ‘The Science And Art Of Human Behaviour In Marketing’. The session was hosted by Mukul Gautam, VP & chief of capacity building, Purple Audacity; Amitabh Mishra, head-insights and analytics – India, Dr Reddy’s Laboratories; Sunder Muthuraman, CEO – SL Ventures and Sivakumar Somanathan, Consumer Behaviour Consultant, Curious Cat Consulting including speakers Geetika Kambli, Managing Partner, Centre for Behavioural Research, Future Factory; Varun Arora, COO & Member of BMB (BIAS Management Board), Behavioural Insights, Architecture & Strategy Pvt. Ltd. (BIAS); Biju Dominic, Chief Evangelist Fractal Analytics, Chairman FinalMile Consulting and Kartik Sharma, Group CEO, Omnicom Media Group India. The session delves into the dynamic world of Behavioral Economics (BE) and its profound impact on consumer decision-making.

    Speaking on why marketing needs a new science of human behaviour, FinalMile Consulting chief evangelist of fractal analytics and chairman Biju Dominic said, “Back in the 90s and 2000s, I have been part of brilliant launches with brands like Rexona deodorant, Nestlé milk, Morgan Stanley Mutual Fund, and Sundaram Mutual Fund in India. During these days, I realised that anything that has to do with human behaviour would have a huge failure rate. Traditional models centred around the concept of a conscious and rational have proven insufficient. This has led to a staggering 75-90% failure rate in various fields. While behavioural economics has introduced valuable insights into human irrationality and mental shortcuts, it falls short of providing a comprehensive framework. To truly understand and influence human behaviour, a new science is essential and neuroscience brings in a huge amount of new learning about human behaviour.”

    Dominic added, “In the last 17 years, I have realised that a 30-second commercial is not the best persuasion tool for solving human behaviour problems. Today by implementing innovative strategies such as painted railway tracks and highway lines, we have achieved significant reductions in fatalities caused by train accidents and road accidents. This success has fueled our exploration of a new frontier, combining neuroscience, artificial intelligence, and design to develop micro-stimuli for the smartphone era, marking an exciting new chapter in the field of behaviour change.”

    Speaking on behaviour science solutions and systems, Behavioural Insights, Architecture & Strategy Pvt. Ltd. (BIAS) COO & member of BMB (BIAS Management Board)  Arun Arora said, “There are five aspects of behaviour: sub-optimal, negative deviant, absent, positive deviant, and as intended. Science is a systematic process involving hypothesis formulation, tool development, experimentation, and validation. Unlike traditional methods which rely on what people are saying at an explicit level and conscious techniques. We at BIAS, have started developing tools which tap into and understand implicit biases and the subconscious part of the brain. To illustrate this, we developed a dating app, which explores relationship dynamics and Gen Z preferences through behavioural analysis. This approach highlights the need for tools that extract implicit data, revealing insights beyond explicit statements and enabling deeper understanding through revealed choice experiments and trade-off analysis, surpassing the limitations of traditional focus groups.”

    Citing a Steve Jobs’s quote from a conference, Centre for Behavioural Research, Future Factory managing partner Geetika Kambli added “When you’re trying to create a change in billion dollars worth of product that hasn’t existed before, You’re tempted to look at the potential of technology or the brilliant ideas that are buzzing your head about different features you can put into the product. And that’s why innovation or new products fail.”

    Speaking on humanising technology by design, Kambli stated, “We have always focused on figuring out how to give the best insights when you’re trying to do something different. Our project for a FinTech company aimed to understand how a product would be adopted in a community with minimal tech exposure. Interestingly, while trust is fundamental to both money and technology, its nature differs significantly between urban and rural contexts. In urban areas, trust in financial products often hinges on security measures and user experience. However, for rural communities, trust is deeply rooted in interpersonal relationships. This project highlighted the critical role of behavioural sciences in bridging the gap between product design and user behaviour.”

    Discussing behavioural science use cases in media decisions, Omnicom Media Group India Group CEO Kartik Sharma shared, “Behavioral science in advertising and media has been used for a very long time, earlier broadly called psychology. Today, new research techniques and new branches of behavioural science allow marketers to work with newer frameworks and experiments.” He shares five use cases that work in media decisions: ego depletion, social proof, halo effect, framing and media context.”

    Sharma further added, “New approaches are essential to evaluate the effectiveness of creative media deployment, and establishing a robust framework for this is crucial. Encouragingly, there is a growing convergence between behavioural science and other research methodologies. Our recent global attention research across three markets found that the role of context is important. The type of programming significantly influences attention levels, which in turn impact purchase decisions. This highlights the unequal weight of different media channels and placements. Attention varies across channels and contexts, emphasizing the importance of considering these factors when planning media strategies.”

    The MRSI webinar gave a deep understanding of the factors that influence consumer choices, offering you a strategic edge in a competitive landscape.

  • Dividend investing: The strategy everyone should follow

    Dividend investing: The strategy everyone should follow

    In the dynamic world of financial markets, dividend investing stands out as a strategy that combines stability with growth potential. This approach not only provides a regular income stream but also offers the opportunity for capital appreciation. Read on to uncover the nuances of dividend investing and why it should be a cornerstone of your investment strategy.

    Understanding dividend investing

    Dividend investing involves purchasing shares of companies that regularly pay dividends to their shareholders. These dividends are typically a portion of the company’s profits, distributed quarterly. The essence of this strategy is to build a portfolio that generates steady dividend income, providing reliable cash flow irrespective of market volatility.

    Companies that pay dividends are often well-established and have a history of profitability. This makes them relatively stable compared to growth stocks, which might not pay dividends as they reinvest earnings to fuel expansion. By focusing on dividend-paying stocks, investors can benefit from the dual advantage of income generation and the potential for long-term capital growth.

    Why dividend investing matters

    One of the primary reasons to consider dividend investing is its potential to provide a stable income stream. For many investors, especially retirees, the regular dividend payments can serve as a source of passive income. This can be particularly beneficial in times of market uncertainty when stock prices might be fluctuating, but dividend payments remain consistent.

    Moreover, reinvesting dividends can significantly enhance the growth of your investment portfolio. Known as dividend reinvestment, this strategy involves using the dividends received to purchase more shares of the dividend-paying company. Over time, this can lead to a compounding effect, where the dividends generate additional income, which in turn is reinvested to earn more dividends.

    Choosing the right dividend stocks

    Selecting the right stocks is crucial for successful dividend investing. Look for companies with a strong track record of dividend payments and a sustainable payout ratio. The payout ratio indicates the proportion of earnings a company pays out as dividends. A lower payout ratio suggests that the company retains enough earnings to reinvest in its growth, ensuring the sustainability of future dividends.

    Financial health and stability are also vital factors to consider. Companies operating in stable industries, such as utilities or consumer staples, are often reliable dividend payers. These sectors tend to be less affected by economic cycles, providing a steady stream of profits and, consequently, dividends.

    Evaluating dividend yield and growth

    When diving into dividend investing, it’s crucial to evaluate both the dividend yield and the growth potential of the dividends. Dividend yield is a financial ratio that shows how much a company pays out in dividends each year relative to its share price. It is calculated by dividing the annual dividends per share by the current market price per share. A higher dividend yield might seem attractive, but it’s essential to ensure that the yield is sustainable.

    Sometimes, an unusually high yield can indicate that the company’s stock price has significantly dropped, which might be a red flag. Equally important is the growth potential of dividends. Look for companies with a history of increasing their dividends over time. This indicates that the company is not only profitable but also confident about its future earnings. Companies that consistently grow their dividends demonstrate financial health and a commitment to returning value to shareholders. Tracking the dividend growth rate can provide insights into the long-term viability of your investments.

    Diversification in dividend investing

    Just like any other investment strategy, diversification plays a crucial role in dividend investing. By spreading your investments across various sectors and companies, you can mitigate risks associated with any single stock or industry. This approach ensures that your dividend income remains steady even if one particular sector experiences a downturn.

    For instance, you might invest in a mix of high-yield dividend stocks, which provide attractive income but may carry higher risk, and blue-chip stocks, known for their stability and consistent dividends. Balancing your portfolio in this manner can help you achieve a blend of income and growth.

    Dividend investing in the share market

    Dividend investing can be particularly appealing in the share market, where companies often reward shareholders with a portion of their earnings. This approach can provide a cushion against market volatility, as the regular income from dividends can offset potential declines in stock prices. For those considering share market investment, dividend stocks offer a balanced strategy, blending potential capital appreciation with regular income.

    Furthermore, investing in dividend-paying stocks within the share market can offer a hedge against inflation. As companies grow and increase their earnings, they may also raise their dividend payments. This can help maintain the purchasing power of your income in an inflationary environment.

    Conclusion

    Whether you are looking for a reliable source of income or a way to enhance your portfolio’s performance, dividend investing offers a balanced approach that can withstand market fluctuations. Embrace this strategy to achieve financial stability and growth in the ever-evolving landscape of the share market and derivatives market