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Category: MAM

  • Piyush Pandey inducted, industry veterans celebrate growth at IAA Leadership Awards 2024

    Piyush Pandey inducted, industry veterans celebrate growth at IAA Leadership Awards 2024

    Mumbai: The India Chapter of the International Advertising Association (IAA) hosted the grand 11th edition of the prestigious IAA Leadership Awards on August 6 at the Taj Lands End hotel in Mumbai. The awards served as a platform to recognise and celebrate the outstanding achievements of industry leaders.

    This year’s ceremony saw the presence of numerous distinguished guests, including senior marketing, advertising, and media professionals, who gathered to honor the exceptional accomplishments of the award recipients.

    The awards covered various sectors, including automobiles, financial services, FMCG, e-commerce, edtech, retail, and consumer durables, acknowledging the diverse achievements and innovative contributions of outstanding professionals.

    IAA inducted Ogilvy’s executive chairman India, Piyush Pandey, into the IAA Hall of Fame. When reached for comment on his induction, he said, “It’s always a great honor to be recognized by our own people. I believe in work done for our people and our clients in India, so this means a lot. I have won several lifetime achievement awards outside the country, but these were awarded for the work I have done in India, making it all the more special.”

    RK Swami Ltd. chairman and managing director Srinivasan Swamy who had bagged the “Force For Good” award, commented on the importance of events like the IAA Leadership Awards, “It’s crucial to celebrate success in the marketing community, particularly when brands perform exceptionally well. Showcasing these achievements through awards highlights the excellence in the A&M industry and the work of the marketing professionals behind them.”

    News18’s managing editor, special projects, and senior anchor, Anand Narasimhan, won the title of IAA TV Anchor of the Year. Bollywood stars Ananya Pandey and Vicky Kaushal received the IAA Brand Endorser of the Year awards in the male and female categories, respectively, for their ability to connect with audiences and effectively promote brands. The creative agency head of the year was awarded to Ogilvy’s current executive chairperson, Hephzibah Pathak. EssenceMediacom CEO South Asia, Navin Khemka won the media agency head of the year. 

    During the event, Jio Finance Ltd.’s head of brand & marketing, Rajesh Raman, discussed the current marketing landscape. He noted, “The shift has already happened with digital media and ChatGPT coming into play. Clients have reworked their marketing plans, and many sectors like BFSI are gearing up to use digital media. The industry is set for significant growth, driven by India’s large and growing youth base. The next 15 years will witness unprecedented growth, making this a remarkable time for advertising and marketing.”

    He further added, “Despite market volatility, indices suggest that growth will soon surpass significant thresholds. Consumer demand has surged post-COVID, with high interest in new products and loans. COVID, in retrospect, acted as a blessing, as it led to a pent-up demand surfacing. The industry has reassessed and improved since then.”

    He concluded by saying, “I am very positive about the industry’s future. Media growth and brand experimentation are at an all-time high. India’s cultural influence will now be exposed to the global stage, with the world looking at India.”

  • Staqu announces its collaboration with Raymond

    Staqu announces its collaboration with Raymond

    Mumbai: Staqu, an AI implementation enabler, announced its collaboration with Raymond, a fashion and lifestyle industry. Together, they aim to revolutionise Raymond’s offline retail stores by integrating JARVIS into their existing CCTV systems, making them more intelligent and insightful. By leveraging Staqu’s cutting-edge JARVIS solution, Raymond will equip its extensive network of 1400 stores across India with advanced video analytics capabilities.

    Raymond has taken a significant leap forward by integrating JARVIS to enhance customer engagement and provide a seamless shopping experience. This cutting-edge technology analyzes customer purchasing patterns, conducts demographic analyses, counts unique visitors, monitors section-wise occupancy, identifies abandoned footfall, and offers counter assistance.

    Commenting on the partnership, Staqu co-founder and CEO Atul Rai said, “We believe in innovating and utilizing our technological prowess in AI and Deep Tech to improve the shopping journey of customers. We are proud to partner with Raymond, a brand synonymous with quality and innovation. Our AI platform, JARVIS, is designed to enhance the customer experience, and we are confident it will provide immense value to Raymond’s drive overall business growth with this collaboration, we hope to set a new benchmark in the retail industry.”

    He further added, “The e-commerce market has long provided businesses with customer insights that offline stores lacked. However, with JARVIS, offline stores can now collect and analyze customer data to make informed decisions. JARVIS provides real-time customer insights, allowing businesses to optimize stores and store-oriented marketing campaigns.”

    Key benefits of Jarvis AI video analytics at Raymond stores

    . Analysis of total footfall.

    . Analyzes customer demographics.

    . Linking footfall with sales for analysis of conversion rates.

    .  Analyzing peak store times to offer insights into the effectiveness of promotions and layouts.

    . Provide aggregate store-level data for measuring performance.

    . Analyze store occupancy by section to understand performance in different areas.

    .  Ensures safety compliance

    . Identifies customers leaving without purchasing

    .  Sends alerts for store opening and closing times.

    .  Enhances customer service quality with real-time insights and alerts

    Raymond CTO Ravi Hudda expressed his enthusiasm, “Our association with Staqu to deploy JARVIS has elevated our retail experience manifold and set a new benchmark for leveraging AI in the fashion industry. With this platform, we are not only embracing the power of AI but also ushering in a new era of customer experiences across our vast network of stores.”

    Jarvis boasts advanced video analytics, enabling Raymond to analyze demographics, customer journeys, and conversion rates in real-time, turning data into actionable insights.

    The platform’s plug-and-play nature makes it convenient to integrate into existing CCTV camera installations. Raymond’s stores across the country have onboarded JARVIS using an in-house technique that utilizes Private IP rather than RTSP from Public IP. The Jarvis dashboard provides insights at both the individual store level and aggregate levels.

    Jarvis ensures safety and data analytics through seamless technology. Its plug-and-play capability only requires a stable internet connection. JARVIS analyzes video data coming from CCTV, offering comprehensive insights. Staqu sets itself apart by combining video management software and video analytics into a single platform, enhancing efficiency beyond other solutions. Unlike other market players that only facilitate post-event analysis or day-by-day reporting, Staqu ensures a continuous flow of communication and enhanced safety.

  • Portronics introduces Mopcop a compact and portable vacuum cleaner

    Portronics introduces Mopcop a compact and portable vacuum cleaner

    Mumbai: India’s most loved gadget brand, Portronics enters the vacuum cleaner market with the launch of its new product, the Mopcop. Designed for those seeking a solution more efficient than a broom but more affordable than a large cleaning appliance, the Mopcop is the perfect alternative. Its compact, cordless design and affordability make cleaning a breeze compared to traditional, wired vacuum cleaners.

    Powerful & Versatile

    The Mopcop’s strong 8000Pa suction power and multiple nozzles ensure deep, effective cleaning of various surfaces including car interiors, carpets, upholstery, and hard floors. It’s not just about getting rid of all the dirt and dust. The Mopcop comes with an eco-friendly HEPA filter that traps dust and allergens, preventing them from circulating and causing health problems for allergy and respiratory sufferers. The filter is washable and reusable, making it eco-friendly and easy to maintain.

    “We are thrilled to introduce our first vacuum cleaner, marking our entry into the home appliance segment. This launch reflects our commitment to providing innovative and reliable solutions that enhance our customers’ everyday lives. With its affordability, this vacuum cleaner stands out as one of the most cost-effective available, making high-quality home appliances accessible to all.” said, Portronics founder & director  Jasmeet Singh.

    Innovative and Convenient

    The Mopcop is designed with user convenience in mind. Its built-in LED Flashlight illuminates even the darkest corners and under furniture, ensuring a spotless clean. The device comes with a powerful, long-lasting, rechargeable battery that provides extended cleaning sessions without the need for frequent recharging.

    Pricing & Availability

    The Portronics Mopcop is available for purchase at an introductory price of just INR 1,399 on the company’s official website, backed by a 12-month warranty. You can also find the product on Amazon.in and Flipkart.com, as well as other leading online and offline stores.

  • Ghodawat Consumer announces Raveena Tandon as brand ambassador for “Star Brand”

    Ghodawat Consumer announces Raveena Tandon as brand ambassador for “Star Brand”

    Mumbai: Ghodawat Consumer, the Rs 1,600 crore FMCG arm of the Sanjay Ghodawat group, officially announces the association of actress Raveena Tandon as the brand ambassador for its “Star Brand” Refined Oil. This significant collaboration will cover all categories, including sunflower, soybean, cottonseed, and rice bran oils.

    The STAR Brand is to unveil its refreshed logo and new packaging for its Atta, Rice, Oil, and Salt products. The updated design features a dark leafy green colour, symbolizing the care of Mother Earth, farmland, high yields, and agricultural vitality, and reflects the brand’s commitment to freshness, sustainability, and environmental responsibility. Strategically designed to influence the decision-making of every household, STAR Brand has launched a smart marketing campaign titled “Barso Ka Bharosa, Ab Nayi Pehchan Ke Saath.” Raveena Tandon, whose appeal resonates with consumers across rural, urban, and semi-urban areas, is the ideal choice to endorse the product. This smart marketing campaign and its impactful tagline highlight the trust and commitment that STAR Brand has built over the years, showcasing its refreshed identity and dedication to superior quality

    Raveena Tandon expressed her gratitude, stating, “As a brand ambassador, I believe in the brand’s commitment to providing premium quality products, and I’m happy to be a part of this campaign. Healthy meals have always been a priority in my household. Now, as a mother myself, I understand the importance of using trusted ingredients for my family’s cooking. I have always given priority to products I can trust, and that’s what Star Brand refined oil is all about.”

    Star Refined Oil is distinguished by its essential qualities, making it a preferred choice among consumers. Enriched with polyunsaturated fatty acids (PUFA), it helps consumers feel light. Fortified with vitamins A, D, and E, it also boosts nutritional value. Ideal for all types of cooking, from deep-frying to sautéing, it offers unmatched versatility in the kitchen. Ghodawat Consumer is excited to launch a new television commercial featuring Raveena Tandon, complemented by promotional photos for various brand activities.

    Ghodawat Consumer Ltd director Salloni Ghodawat said “This partnership represents a significant milestone in the brand’s journey, and we are delighted to welcome Raveena Tandon to the Ghodawat Consumer family. This collaboration underscores a commitment to delivering superior products and deepening connections with customers. Moving forward, there will be a focus on ongoing innovation and expanding the product portfolio to meet the evolving needs of consumers”

  • Muscle & Strength India expands its presence in multi-brand supplement market

    Muscle & Strength India expands its presence in multi-brand supplement market

    Mumbai:  After the success of its franchise business of multi brand supplement store, Muscle & Strength India, one of the retailers of fitness supplements & nutritional products has entered exclusive distributorship of renowned international supplement brands in India such as JNX Sport, Ryse Supplements, DY Nutrition, Unmatched Supplements, Universal Nutrition, VMI Sports, DarkLabs, Hawk Labz, Blackstone Labs amongst others. The world-class supplements and nutrition products from these companies have been proven over time due to their trusted quality, innovation and value to help consumers with the widest range of products for health, wellness, fitness & bodybuilding. Besides the domestic market, Muscle & Strength also plans to strengthen its presence in international markets like Nepal, Bhutan, Sri Lanka, Bangladesh and Myanmar soon.

    Muscle & Strength India currently has 25 stores spread across multiple cities in the country and has the widest range with over 1000 fitness supplements and nutrition products from 42 brands. These products are used for athletic performance, fitness and overall wellness. As part of the expansion plan, Muscle & Strength India will also partner with various gyms across the country, while introducing more products soon.

    “At Muscle & Strength India, we believe everyone is deserving of good health, and we are pleased to now offer world class supplements and advanced sports nutrition products to consumers. This next step in our growth is a testament to our hard work over the years, further enriching our diverse product offerings. We take immense pride in our association with these renowned brands and our partnership with them will enable us to fulfill our mission of providing high-quality products to fitness enthusiasts. We hope to see many other partnerships come to fruition in the near future and are also looking forward to the continued introduction of more such products to newer markets. We are excited about the opportunity that lies ahead,” said Muscle and Strength India founder Praveen Chirania.

    “The driving factor of the dietary supplements market is the increasing health consciousness and proactive health mindset amongst the consumers. However, it is important to make the distinction between genuine and fake supplements and hence one should buy them from genuine dealers of reputed brands. In a short span of time, Muscle & Strength India has already made its mark with its authentic and genuine products. Going forward, the company aims to further launch products in various variants, focusing on different health and wellness categories and segments. We now anticipate great business opportunities for growth with this new partnership and making a meaningful difference to improve the quality of life,” added Praveen.

    Founded in 2018 by Praveen Chirania, Muscle & Strength India is a leading brand in the supplements space today endorsed by renowned celebrities and athletes. The company offers a comprehensive range of genuine high-quality fitness supplements and nutritional products across categories such as proteins, vitamins, minerals and herbal supplements etc manufactured by international fitness brands under a single roof.

  • The Body Shop collaborates with Diana Penty

    The Body Shop collaborates with Diana Penty

    Mumbai: The Body Shop brings the strength of the natural world to your skin with its most-loved Edelweiss skincare range. Edelweiss flowers thrive in the harsh conditions of the Swiss Alps, thanks to their natural antioxidant, leontopodic acid, which helps them to protect and repair themselves. In fact, edelweiss extract has 43 per cent more antioxidant power than retinol2. Much like the flower’s power in nature, the Edelweiss skincare range leaves skin looking and feeling stronger, smoother, plumper, fresher and bouncier

    In this new digital film, Diana presents the simple, yet effective Edelweiss-based morning skincare routine. For a fresh-faced, post-lie-, pre-commute, healthy-looking glow in no time follow these steps:

       First up, have a good cleanse with The Body Shop’s Edelweiss Cleansing Concentrate. This will help wash away all that grime, pollution and makeup, so your serum works even more effectively.

       Squeeze 2-3 drops of the Edelweiss Serum Concentrate into your hand and gently massage into cleansed skin every morning (and night too!).

       Give it a few seconds to sink in before slathering on the Edelweiss Smoothing Day Cream to lock in moisture and help protect the skin from pollution.

    The Body Shop Asia South – chief brand of marketing, product, & digital Harmeet Singh commented, “The Body Shop’s edelweiss extract is harvested by a team of passionate experts in the Swiss Alps. These specialist growers responsibly source, manage and organically cultivate the edelweiss flowers, ensuring the highest quality extract is concentrated within the formulation. We are delighted to collaborate with Diana Penty to highlight this fantastic ingredient, the beauty industry’s best-kept secret, with 43% more antioxidant power than retinol!”

    Diana Penty said, “Caring for my skin is an essential part of my daily routine. The Body Shop’s most-loved Edelweiss Skincare range not only helps to protect my skin from pollution but also helps it look and feel stronger and smoother. This collection combines vegan ingredients with effective results, offering a perfect mix of self-care and ethical beauty.”

  • The role of creative content in performance marketing success

    The role of creative content in performance marketing success

    Mumbai: In the ever-changing sphere of marketing, it’s safe to say that performance marketing has been making headlines in driving brands. Going beyond conventional strategies, performance marketing capitalises on driving conversion, increasing sales, and maximising ROI. In tandem with the present dynamics of marketing, it catalyses on producing tangible and measurable results, marking a significant transition towards action-oriented growth and success.

    However, since performance marketing is a more quantitative marketing tactic, it does not take into account the creative content aspects that can be leveraged to boost customer engagement and brand awareness. Creativity is instrumental in creating marketing experiences as it serves as the parameter for distinction and innovation. This unique attribute positions creativity as an indispensable tool when it comes to determining the success of performance marketing strategies.

    While it’s clear that creativity has the potential to drive performance marketing success, marketers often struggle with executing this idea to perfection. At some point, every marketer comes across the phrase “Content is King”, producing the ultimate solution – Creative Content. Although it is a simple strategy that uses content to reach the target audience, the synergy between creative content and performance marketing wields the power to generate greater leads at a minimal cost.  

    As a result, this dynamic integration becomes a strategic imperative for creating, executing, and measuring the success of marketing endeavours.

    Expressive creativity drives performance

    The success of performance marketing strategies is contingent upon the quality of creativity that isn’t limited to visual aesthetics. This essentially means that creativity in the domain of performance marketing is typically thought to be associated with visual aspects; the reality however is that it extends beyond visual elements. With creative content, marketers can craft compelling ad copies or write impactful landing pages that bolster engagement. As a result, the power of interactive and expressive content can significantly boost click-through rates, lower bounce rates, and promote authentic relations with potential visitors.

    Capturing attention for conversion

    Within a crowded digital landscape, marketers find it challenging to capture the attention of the audience, especially when striving for conversions. This becomes a massive obstacle, primarily because conversions are essential for performance marketing success. Creative content once again emerges to the forefront as it engages users making them responsive towards the marketing message. From a catchy headline to a compelling script, creative content ensures the visibility of your marketing materials, guiding users directly towards the decision making process, thereby substantially driving conversion.

    Embedding data-driven creative content

    Content that has long been an art dedicated towards the skillful use of words, language, and tonality has undergone a poignant shift in the aftermath of technological advancements. Following the advent of data-backed marketing strategies, the world of content witnessed the infusion of SEO and data analysis. With SEO-friendly creative content performance marketers have been able to achieve high levels of success in terms of organic reach and rankings. At the same time, data analysis of creative content has enabled performance marketers to analyse the performance of each piece of content, thereby helping them understand what sort of content lands perfectly with the target audience.

    Final Thoughts

    The harmonious synergy between creative content and performance marketing isn’t just a marketing tactic; it’s a quantitative and qualitative skill. With an emphasis on understanding the target audience, crafting engaging narratives, and content optimisation and segmentation, this dynamic integration creates a holistic marketing strategy designed to boost tangible results. As the digital world continues to evolve, this integrated model will become paramount for achieving marketing success.

    The article is attributed to Adbuffs lead creative strategist Talia Praveen.

  • Adani Wilmar launches new Ilish pack for Bengali tables

    Adani Wilmar launches new Ilish pack for Bengali tables

    Mumbai: The Hilsa/Ilish season is upon us, and the kitchens of Bengal are bringing out their best recipes for the king amongst fishes. Be it the steamed bhaapa Ilish or the yogurt-based doi Ilish, nothing complements the Hilsa more than the pungent fragrance of mustard oil. Fortune Kachi Ghani Mustard Oil has announced the launch of a special edition packaging designed to celebrate this iconic culinary event. Available exclusively in West Bengal and Tripura, this unique packaging highlights the rich tradition and cultural significance of the Hilsa fish.

    The limited-edition pack features a striking design inspired by nineteenth-century Kalighat potchitro art, offering a visual tribute to the region’s artistic heritage. This initiative is complemented by a comprehensive promotional campaign that includes a television commercial, local cooking competitions, and various consumer engagement activities. To signify the artistic legacy of the region, the brand has decorated trams, which are traditional modes of transport in West Bengal with innovative paintings that showcase various traditions and practices associated with Hilsa. Kalighat art has been incorporated into these paintings to ensure they resonate with the local population. Additionally, these artistic trams serve to promote cultural pride and raise awareness about the rich culinary legacy of Hilsa in West Bengal.

    To connect with the audience on a deeper level, a series of user-generated content (UGC) focusing on Bengali art and culture has been posted. A variety of point-of-sale materials (POSM) are also on display in stores to attract consumers. Radio promotions have helped to further amplify the campaign to reach a wider audience.

    Senior vice-president of sales & marketing Mukesh Mishra commented on the launch, “We are excited to introduce our special Ilish pack during a season that holds immense cultural value for the people of West Bengal and Tripura. By incorporating the Kalighat-inspired design into our packaging, we aim to celebrate not only the Hilsa season but also the rich cultural traditions of the region. This initiative reflects our commitment to enhancing regional connections and resonating deeply with our consumers’ culinary traditions.”

    For outdoor promotions, Adani Wilmar has been engaging in various compelling activities like fish market branding, installation of giant pack cut-outs, branding AC buses and metro branding, and restaurant branding. Outdoor hoardings and digital screens (OOH) were used to promote the new pack further. Competitions were hosted as part of society and fish market activations, with winners being invited to a mega finale event in August. Participants showcased their culinary skills by cooking delectable Ilish recipes, and the final winners will be celebrated by some of the region’s prominent chefs.

    The special Ilish pack by Fortune Kachi Ghani Mustard Oil (KGMO) will be available for a limited time only during the months of July and August.

  • IAS introduces mobile in-app support for unified media quality and eye-tracking

    IAS introduces mobile in-app support for unified media quality and eye-tracking

    Mumbai: Integral Ad Science (Nasdaq: IAS), a global media measurement and optimisation platform, announced the expansion of its Quality Attention measurement product, adding support for mobile in-app environments. Quality Attention is the first measurement product to unify media quality and eye tracking with machine learning to deliver proven results.

    This enhancement to Quality Attention continues IAS’s commitment to providing advertisers with expanded coverage across additional channels and formats. In addition to expanded environment support, the Quality Attention model has improved the accuracy of the correlation between attention scores and outcomes. IAS’s attention model is designed to predict if an impression is more likely to lead to a business result including awareness, consideration, and conversion.  

    According to eMarketer, apps are predicted to reach a dominant 82 per cent share of the anticipated $200B in mobile ad spend this year. Advertisers now have access to an attention measurement product that will drive superior results across their mobile in-app campaigns and protect their growing investments in mobile. In the recent IAS report, Taking Action on Attention: Volume II, when comparing business results between low and high attention scores, higher attention impressions experienced success rates (e.g. conversions) that were twice as high as those with low attention.

    “It’s essential for attention measurement to drive outcomes and campaign performance for advertisers,” said  Integral Ad Science CMO Khurrum Malik. “The latest enhancements to our purpose-built Quality Attention offering are expected to provide advertisers with more granular signals and expanded coverage across the channels and formats that are most important to them.”

    Quality Attention provides global advertisers with:

    ●    Expanded Coverage and Metrics: Measurement across mobile in-app environments and new metrics including the number of ads that paused, resumed, skipped and started a video ad, in addition to volume change and sub-metrics of volume change.

    ●    An Advanced Machine Learning Model: A singular view of campaigns’ attention performance, trained based on a pool of data consisting of billions of impressions and millions of conversion events.

    ●    Proven Performance and Brand Results: Up to a 130% lift in conversion rates when comparing high attention impressions to low attention impressions, with greater attention scores seeing 91 per cent higher brand consideration and 166 per cent higher purchase intent.

    ●    Unification of Media Quality with Human Attention: IAS is the first company to combine one of the world’s largest consumer attention biometric data sets with media quality metrics to provide the most accurate picture of attention for global advertisers.

    With Quality Attention, advertisers can capture higher attention to drive campaign performance and unlock proven results. Quality Attention uses advanced machine learning technology, actionable data from Lumen Research’s eye-tracking technology, and a variety of signals obtained as part of IAS’s core technology, including viewability, ad situation, and user interaction, and weighs them into a single attention score.

    “The latest enhancements to IAS’s Quality Attention offering are a step forward in creating a more accurate picture of attention for advertisers,” said Mike Follett, CEO at Lumen Research. “We were excited to combine our cutting-edge eye-tracking data with IAS’s attention model and now advertisers have access to even more granular information across the in-app environment.”

    In January 2024, IAS announced the general availability of its Quality Attention measurement product – the first to unify media quality and eye tracking with machine learning. The offering provides transparent metrics to help global advertisers increase return on investment, drive brand consideration, and boost conversions. 

  • Ormax Media launches Certificate Program in Indian Media Business

    Ormax Media launches Certificate Program in Indian Media Business

    Mumbai: Entering its 17th year of providing insights to the Indian Media & Entertainment (M&E) industry, media consulting firm Ormax Media has announced its foray into the learning & education domain, with the launch of Certificate Program in Indian Media Business, an online certification course, available separately for students and executives. The program is Ormax Media’s endeavour to help those interested in an M&E career in India make more informed decisions and learn more about the industry from Ormax Media’s team of experts.

    Certificate Program in Indian Media Business offers participants a comprehensive overview of the Indian M&E industry, from a content, marketing, monetisation and distribution perspective. Ormax Media collaborates with over 95 top media & entertainment brands, offering deep industry insights that extend beyond theoretical knowledge. This extensive experience will provide participants with practical understanding and expertise, ensuring they are well-prepared to succeed in the dynamic world of media and entertainment.

    The courses, which start from 27 August 2024, will be available in different batches, with limited seats available in each batch. Upon successfully completing the course, participants will receive a digital certificate from Ormax Media, which would serve as a valuable credential that can open doors in the Indian media & entertainment industry.

    Speaking about the launch of its new education initiative, Ormax Media founder & CEO Shailesh Kapoor said: “Over the last decade, the interest in building a career in the Indian M&E industry has grown significantly. Media companies are now engaging actively with many business schools for placements and internships, and at the same time, we are seeing many young executives make lateral shifts from their marketing, finance or consulting industry jobs to M&E. Despite this growing interest, the amount of credible information on the Indian M&E industry available in the public domain is alarmingly low. This program is our effort to enable such aspirants to take more informed decisions related to their career. At the same time, the program is equally relevant for those who have just entered the industry, as it can fast-track their industry knowledge considerably”.

    For more details on course details, schedule and enrolment process, visit

    ormaxmedia