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Category: MAM

  • BC Web Wise & Pentonic partner to unveil ‘The Great Indian Art Fair’

    BC Web Wise & Pentonic partner to unveil ‘The Great Indian Art Fair’

    Mumbai: BC Web Wise, a digital marketing agency, has unveiled its latest project for the pen brand Pentonic – The Great Indian Art Fair. The vibrant fair aims to unite artists, creators, and enthusiasts in a shared appreciation of the diverse artistic expressions that define the country, all using Pentonic’s range of pens as their tool of choice.

    In partnership with Pentonic, BC Web Wise has brought its strategic creativity and digital expertise to curate an unforgettable experience that transcends the ordinary. The Great Indian Art Fair will feature a range of exhibitions, workshops, and live art sessions, all aimed at showcasing the depth and diversity of Indian art – from time-honored classics to contemporary creations.

    “The Great Indian Art Fair is more than just an event,” explained BC Web Wise senior creative director Yorick Pinto. “It’s a movement that ignites a uniquely Indian spirit of creativity within everyone.”

    “The Great Indian Art Fair is a tribute to the incredible diversity of Indian art and culture,” said Linc Ltd assistant marketing manager Mayank Sagar, “We invite everyone to join this journey as we celebrate the boundless potential of our nation’s artists.”

  • Tired of Juggling Multiple Debts? Consolidate and Simplify Your Life with Hero FinCorp Personal Loan

    Tired of Juggling Multiple Debts? Consolidate and Simplify Your Life with Hero FinCorp Personal Loan

    Procuring loans to fulfil various needs is common these days as they are easy to obtain with simple eligibility requirements. However, juggling multiple debts at a time leads to a lot of stress. Are you manageing multiple loans and credit card dues? Get instant Personal Loan to consolidate your debt and achieve financial relief. Consolidation simplifies your approach to managing outstanding balances. Here is a quick guide exploring how to use a Hero FinCorp Personal Loan to simplify your life.

    What is a Personal Loan for Debt Consolidation?

    A Personal Loan for debt consolidation is a financial instrument that combines all your debts into a single loan. Merging multiple debts into one streamlines your credit payments and simplifies your finances. Personal Loans are popular choices due to their favourable terms and easy accessibility.

    How Does a Personal Loan Consolidate Debt?

    When you obtain a Personal Loan to consolidate debt, you receive a lump sum equal to the total amount of your debts from the lending institution. Pay off your current debts using this loan amount and repay the new loan according to its repayment terms. Since personal loans offers flexible repayment terms, you can choose an EMI plan that fits your budget. Additionally, the interest rates are lower than many other credit products. With just one EMI to manage each month, you can reduce the strain on your finances. 

    Reasons to Get Instant Personal Loan for Debt Consolidation

    There are several reasons to consider consolidating your debts with a Personal Loan:

    ● Single Monthly EMI: The convenience of paying a single monthly EMI is the primary advantage of debt consolidation. Rather than managing multiple EMIs with varying interest rates and due dates, a Personal Loan consolidates your debts into a single monthly payment.

    ● Lower Interest Rates: Personal Loans usually have lower interest rates than credit cards and other debt types. Even a minor difference may significantly save money over time. The savings increase if your existing debts have high interest rates.

    ● Fixed Repayment: Personal loans have fixed repayment terms, providing a clear timeline for becoming debt-free. You can choose a repayment term with EMIs suitable to your budget. Repay them on time to clear the debt within the selected tenure.

    ● Potential to Improve Credit Score: Once you consolidate debts with a Personal Loan, pay its EMIs on time to improve your credit score. Responsible EMI management contributes to a better credit profile.

    ● Financial Control:Debt consolidation reduces financial stress by simplifying your debts. Opt for a structured repayment plan to gain clarity and have a better sense of control over your finances.

    ● Convenience: At Hero FinCorp, you can get an instant Personal Loan within a few minutes. The 100% digitized process facilitates quick verification and approvals.

    ● No Collateral Requirement: Personal Loans do not require any collateral. You don’t need to mortgage an asset to obtain the debt. Your assets may continue appreciating and generating returns while you consolidate the debt with a Personal Loan.

    The Process of Consolidating Debt with a Personal Loan

    Here is a stepwise roadmap to consolidate debt with a Personal Loan:

    ● Evaluate Your Current Debt Situation: Look closer at your current debt situation. Enlist all your dues and find the total owed amount with interest.

    ● Set Goals: Determine your financial goals. One goal could be to reduce your total interest outgo, simplify monthly payments, and become debt-free sooner. After setting clear objectives, determine your consolidation plan.

    ● Compare Personal Loan Plans: Check the Personal Loan plans of various financial institutions. Choose a plan with competitive interest rates, required loan amounts, and flexible repayment terms.

    ● Apply for a Personal Loan: Once you choose a Personal Loan plan, apply online. Evaluate your eligibility and repayment capacity before applying. If approved, you will receive the loan amount in your bank account.

    ● Pay Off Existing Debts: Use the Personal Loanfunds to pay off your existing debts. Now, you have a single loan EMI to pay each month.

    ● Create a Repayment Plan: Create a comprehensive plan to repay the loan. Choose a repayment scheme with budget-friendly EMIs. Adhere to the pre-determined repayment schedule to avoid debt accumulation and penalties.

    ● Monitor Your Progress: Regularly monitor your repayments to ensure your debt balance decreases. Celebrate milestones along the way to stay motivated.

    Debt consolidation with a Personal Loan simplifies your financial life and can save you money. If you’re serious about getting  out of a debt trap,get an instant Personal Loan to streamline your repayments and benefit from its competitive interest rate. Hero FinCorp offers instant Personal Loans of up to Rs 5 Lakh, helping you achieve your financial goals with these loans and gain financial freedom. However, evaluate your repayment capacity before borrowing, as defaulting on the new loan may affect your financial condition.

    Disclaimer Note: The information provided in this blog post is intended for informational purposes only. The content is based on research and opinions available at the time of writing. While we strive to ensure accuracy, we do not claim to be exhaustive or definitive. Readers are advised to independently verify any details mentioned here, such as specifications, features, and availability, before making any decisions. Hero FinCorp does not take responsibility for any discrepancies, inaccuracies, or changes that may occur after the publication of this blog. The choice to rely on the information presented herein is at the reader’s discretion, and we recommend consulting official sources and experts for the most up-to-date and accurate information about the featured products.

  • Aston Martin launches new Vantage car in India

    Aston Martin launches new Vantage car in India

    Mumbai: The latest in an iconic bloodline spanning a 74-year history, Aston Martin New Delhi is thrilled to introduce the all-new Vantage in India, priced at Rs 3.99 Cr personalised options. The All-New Vantage is positioned as the frontrunner in our lineup, a perfect sports car engineered for real drivers. The Vantage embodies the perfect blend of performance, luxury, and heritage, with this launch, Aston Martin is making a bold statement, betting big on the Vantage to redefine sports car excellence in the Indian market.

    Aston Martin’s new Vantage, reimagined through a contemporary lens, embodies the essence of high-performance sports cars while addressing the modern market’s evolving demands. This latest iteration celebrates qualities that enthusiasts have cherished for decades but are increasingly rare today: breathtaking power, razor-sharp handling, and a finely tuned front-engine, rear-wheel-drive chassis.

    The Vantage follows the successful debut of the acclaimed DB12 Coupe and Volante, further cementing Aston Martin’s position in the ultra-luxury sports car market. The new Vantage joins a prestigious lineup that includes ultra-luxury sporting GTs, SUVs, hypercars, and a notable presence in world championship motorsport.

    Tracing its roots back to 1950, when “Vantage” first signified an enhanced engine for the DB2, the nameplate became a model designation in 1964 with the DB5. The early 1970s saw the introduction of a standalone Vantage model, which has since become a cornerstone of Aston Martin’s offerings, known for its immaculate style, performance, and distinctive character.

    The new Vantage reflects a transformative period in Aston Martin’s 111-year history. It boasts a striking exterior design characterized by an aggressive front grille, aerodynamic lines, and a dynamic silhouette. Inside, the cabin offers a blend of luxury and technology, featuring premium materials, a state-of-the-art infotainment system, and advanced driver-assistance technologies. Key features include adaptive cruise control, lane-keeping assist, and a comprehensive airbag system for enhanced safety.

    This latest Vantage arrives amidst a strong motorsport presence, highlighted by Aston Martin’s formidable performance in the 2023 Formula One season, international GT racing, and their upcoming bid for victory in the 2025 Le Mans 24 Hours race with the Valkyrie AMR.

    Aston Martin chief executive officer Amedeo Felisa said: “As we enter a period of pivotal change in the world of high-performance cars it is essential to remain true to those qualities upon which a legendary marque has been built. Any car bearing the Vantage name has much to live-up to, which is why this newest model makes an unwavering commitment to high-performance in its purest and most explicit form. Class-leading power and speed establish its credentials, but it is through expert application of the latest technologies to the Vantage’s perfectly balanced front-engine rear-drive chassis that we have created a sports car with addictive capability. Together with assertive styling, all-new interior and state-of-the-art infotainment, Vantage is world-class in every respect”.      

    The new Aston Martin Vantage delivers unprecedented performance with its heavily reworked 4.0 Twin-Turbo V8 engine. This engine, hand-built and finely tuned, produces a remarkable 665PS and 800Nm of torque—marking a 30% increase in power and 15% in torque over its predecessor. Achieved through enhanced cam profiles, optimized compression ratios, and larger turbos, the engine offers sharper, more visceral character. Mated to an 8-speed ZF automatic transmission, it propels the Vantage to a top speed of 202mph and accelerates from 0 to 60mph in just 3.4 seconds. A new Launch Control system optimizes torque deployment for maximum performance, while an advanced cooling system, including additional radiators and an upgraded oil cooler, ensures engine stability.

    The Vantage’s handling is underpinned by a highly evolved bonded aluminum structure, providing a perfect 50:50 weight distribution. Enhanced with additional underbody stiffening and intelligent adaptive dampers, the Vantage offers precise handling and exceptional driver feedback. Its Electronic Power Assisted Steering (EPAS) delivers direct, tactile responses, while Michelin Pilot Sport S 5 tires and lightweight 21” forged alloy wheels ensure superior grip and performance. Standard cast-iron brakes can be upgraded to Carbon Ceramic Brakes for even greater stopping power and reduced unsprung mass.

    Exteriorly, the Vantage boasts a muscular physique with a 30mm wider stance, a redesigned front end featuring a 38% larger grille for improved cooling, and new Matrix LED headlamps. It also introduces a striking rear design with a wider bumper and larger quad exhausts. The interior combines luxury with the latest technology, featuring premium materials and advanced infotainment systems. Optional livery designs in 21 colors enhance its sporty appearance. The Vantage’s blend of cutting-edge performance, dynamic handling, and striking design exemplifies the pinnacle of modern sports car engineering.

    Aston Martin chief creative officer Marek Reichman added, “Aston Martin is blessed with many evocative model names, but none conjure excitement and dynamism like Vantage. To capture the new car’s huge uplift in power and performance we have accentuated its physique, increasing its muscularity and sharpening its sculptural form. We took some inspiration from the One-77 supercar, but we wanted Vantage to express its intent and potency more explicitly. One look and you know it packs a real punch, but there’s an elegance of form and proportion that hints at the sophistication that underpins its raw power. This balance of instant visual impact and slow-burn charisma mirrors the driving experience and perfectly captures the essence of Vantage”.

    The Aston Martin Vantage combines exhilarating sports car performance with luxurious design and cutting-edge technology. The interior boasts sleek lines, exquisite hand-stitched Bridge of Weir hides, and state-of-the-art technology, including a 15-speaker Bowers & Wilkins sound system and a next-gen infotainment setup with a 10.25” touchscreen and seamless smartphone integration. Key features include online connectivity, a comprehensive navigation system with 3D mapping, and wireless Apple CarPlay. Enhanced safety and driver assistance are provided through intuitive physical controls and advanced systems like Chassis, ESP, and Exhaust switches. Production begins in Q1 2024, with deliveries in Q2 2024.

  • Emotional & purposeful marketing: A timeless strategy for today and the future

    Emotional & purposeful marketing: A timeless strategy for today and the future

    In the frenetic marketplace of the 21st century, brands often appear as beacons in a storm, competing for the fleeting attention of distracted consumers. Yet, the brands that achieve true success don’t merely amplify their volume-they strike a chord. Much like an artist blending hues on a canvas, these brands tap into the rich spectrum of human emotions, crafting experiences that are felt as deeply as they are seen.

    Imagine walking into a bookstore. Among the hundreds of titles, a particular cover catches your eye. It isn’t the most vibrant or ostentatious, but something about it resonates with you. Perhaps it’s the familiar scene depicted on the cover, evoking a childhood memory, or the author’s name, which stirs a sense of recognition. In that moment, you’re not merely a customer; you’re someone forging an emotional connection with the brand.

    The shifting sands of customer psychology:

    Gone are the days when consumers based their choices solely on a product’s utility. Today, we observe a significant shift in customer psychology, necessitating deeper engagement from brands. This shift is not merely a consequence of increased information access or the rise of digital natives; it represents a cultural evolution. Consumers have transitioned from passive recipients to active participants in brand narratives.

    In our current era, authenticity has become the new currency. Amidst the deluge of information, trust is a precious commodity-easily earned but quickly lost. Today’s consumers, particularly younger generations, excel at detecting insincerity. They demand transparency and alignment with their values. Consequently, brands that champion causes such as sustainability, social justice, or mental health find themselves at the heart of vibrant consumer communities.

    Emotional marketing revolves around forging a profound emotional bond between the brand and the consumer. By leveraging emotions—such as joy, nostalgia, fear, or excitement-brands can influence purchasing decisions. To harness emotional marketing effectively, brands must delve deeply into their target audience’s emotional triggers. This involves understanding not just demographic details but also psychological aspects like values, fears, aspirations, and pain points.

    The science behind emotional marketing

    To truly grasp emotional marketing, we must explore the science underpinning it. Emotional marketing engages the brain’s handling of emotions and decisions. When encountering something new, it first reaches the amygdala-the brain’s emotion centre-before proceeding to the neocortex, where rational thought occurs. A potent emotional trigger can lead to an “amygdala hijack,” where intense emotions such as joy, stress, or excitement override rational thought. By employing positive emotional triggers, brands can encourage consumers to explore new products or overcome hesitation.

    Is emotional marketing a new trend?

    In reality, emotional marketing has long been a cornerstone of successful campaigns. What’s changed today is our heightened awareness and the strategic precision with which it’s applied. Iconic brands like Coca-Cola and Nike have long mastered the art of evoking emotions like joy, nostalgia, and belonging. The evolution lies in our ability to analyse and leverage these emotional triggers more effectively, thanks to advances in data analytics and psychological insights.

    Emotional marketing permeates the entire customer journey, from brand messaging to sales and even post-purchase experiences. It’s based on the principle that the emotions you instil in your customers create lasting impressions, leading to future brand recall when they encounter similar situations.

    Far from being just another trend, emotional and purposeful marketing forms the backbone of a solid brand strategy. Though it may not always be visible, it’s crucial for long-term success. Brands that focus on creating genuine emotional connections and aligning with meaningful causes build a strong foundation of trust and loyalty.

    The marketplace is continuously evolving and these practices only make the brand a true winner. A culmination of many strategies when put together serves a great brand recall. These fundamental elements will enable brands to distinguish themselves and maintain relevance. Ultimately, it is this grounded approach that ensures a brand’s endurance and impact in an ever-changing world.

    The article has been authored by Boch & Fernsh founder and creative business head Chirag Shah.

  • Airtel Payments Bank collaborates with Noise and NPCI

    Airtel Payments Bank collaborates with Noise and NPCI

    Mumbai: Airtel Payments Bank in collaboration with Noise, smartwatch and connected lifestyle brand, and the National Payments Corporation of India (NPCI), announced the launch of its upcoming cutting-edge NCMC (National Common Mobility Card)-enabled Smartwatch, integrated with the RuPay chip.

    The Bank showcased the prototypes of this state-of-the-art smartwatch at the Global Fintech Fest 2024. This innovative smartwatch, conceptualized by Noise, brings the future of payments to the user’s wrist, blending advanced lifestyle features with the convenience of NCMC-enabled tap-and-pay transactions.

    This launch marks the second phase of the successful partnership between Airtel Payments Bank and Noise, building on the initial efforts to redefine on-the-go payments directly from their smartwatches. Elevating the experience further, this NCMC-enabled smartwatch is set to augment the potential of smart wearables by integrating seamless transactions into daily lives and redefining the future of connected living.

    The Airtel Payments Bank Smartwatch is engineered to revolutionize payments, offering unparalleled ease and accessibility. With NCMC integration, users will enjoy the convenience of tap-and-pay transactions at merchant locations as well as NCMC-enabled transit payments across metro systems, buses, parking facilities and more nationwide. Additionally, it supports the issuance of transport concessions and monthly passes, where applicable, by transport operators, making daily commutes hassle-free.

    Crafted with an embedded RuPay chip in the dial, this smartwatch allows users to indulge in a more secure and flexible lifestyle experience. It offers effortless swapping of watchstraps, providing seamless customization to complement any occasion, personal style, or mood.

    Airtel Payments Bank chief operating officer Ganesh Ananthanarayanan said, “We are delighted to introduce the NCMC-enabled Smartwatch, a product that embodies our commitment to innovation and customer-centric solutions. This smartwatch not only simplifies financial transactions but also enriches the daily lives of our users with its advanced features. We believe this launch will set a new standard in the wearable payment devices market as well.”

    Noise co-founder Amit Khatri said, “At Noise, we are committed to transforming consumers’ lives meaningfully by relentlessly expanding the capabilities of smart wearables through future-forward innovation. As we enter this second phase of our partnership with Airtel Payments Bank, our collaboration with NPCI marks a significant step forward in this journey. By integrating NCMC into our smartwatch, we are not just unlocking new potential for wearables but also pioneering a new era of digital payments in India.”

    The Airtel Payments Bank Smartwatch is designed for a lifestyle, offering a range of functionalities tailored to modern needs. It will soon be available for purchase through both the online and retail platforms of the Bank. 

  • Post-IPO Performance: What Happens After the Stock Starts Trading?

    Post-IPO Performance: What Happens After the Stock Starts Trading?

    The initial public offering marks a significant milestone for a company as it changes from a privately held entity to a publicly traded one.  This event is often characterised by a surge in investor interest, leading to price fluctuation and increased market volatility. However, the true test of a company’s value and reception lies in its performance post-IPO.

    This landscape is a complex interplay of factors, including market sentiment, investor expectations, etc. The IPOs in India have witnessed a surge in recent years, with companies across various sectors tapping into the public market. However, the performance of these newly listed entities has been a mixed bag. Statistics show that Indian retail investors drive IPOs with 57% average gains, outperforming Asia Pacific and global averages.

    As Vineet Arora, the manager of Singapore-based NAV Capital Emerging Star Fund, says, the younger generation mostly do not want to invest in houses or real estate. Rather, their money is now finding its way into IPO stocks.

    By examining the post-IPO trajectory of Indian companies, this piece aims to contribute to the existing body of knowledge on the trend shift.

    Join us as we explore further.

    An overview of the IPO cycle

    This term encapsulates a private company’s comprehensive steps while transitioning into a publicly traded entity. Simply put, it showcases all the steps a private company owned by specific investors takes before offering their shares to an expensive public audience through stock exchange facilitation. 

    Stated below is an exhaustive listing of all the phases:

    Pre IPO phase

    It marks the beginning of various tasks in the Indian share market. Primarily, the private company prepares for this process by evaluating its valuation. After this, it complies with regulations, including participation in road shows and investor presentations.

    IPO phase

    In the second stage, the company files a registration statement with the help of the regulatory authority. This paper includes detailed information about the organisation, including risks, operational details, etc. The regulatory authority reviews this paper to confirm compliance so the company can proceed to the next step.

    Book building or marketing phase

    Upon approval, the organisation will engage in marketing efforts. They aim to draw interest and create demand among retail investors. Meanwhile, they present investment opportunities to potential clients.

    Subscription phase

    This is a critical stage when the company, with assistance from its investment bankers, offers shares to the public for the first time. The organisation determines the price band for the IPO. This indicates the rate at which investors can bid for the shares. Interested individuals can apply for the initial public offering through their demat account or online banking platforms. The company will allocate shares to successful applicants based on this demand and the number of shares available.

    Post IPO phase

    This stage is characterised by successfully listing an organisation’s share on a stock exchange. This marks the shift from a privately held entity to a publicly traded one subject to the scrutiny of the open market. The stock price is primarily determined by demand and supply. Factors such as the organisation’s performance, industry trends and more play a crucial role in price fluctuations. This can be viewed on the IPO dashboard.

    As a public company, it faces scrutiny from investors, analyst media, etc. Transparent financial reporting, adherence to corporate governance best practices, etc, are important. Additionally, the increased number of stakeholders and the ability to trade shares freely on the stock exchange significantly enhances access to cash for the company’s shares. 

    Moreover, in this stage, the organisation can raise additional capital more easily through equity or debt offerings than before its IPO status. 

    Although prone to stricter corporate governance regulations, this phase offers opportunities for the company to explore strategic acquisitions or mergers to expand its market presence. Thus enhancing shareholder value.

    Challenges of Post-IPO Phase

    This landscape is laced with adversities that require careful navigation:

    Meeting investor expectations

    Companies face intense inspection from their shareholders. Delivering consistent financial performance and communicating their vision are important to maintain their client’s confidence. Failure to meet such expectations can lead to stock price decline and erosion of investor value.

    Keeping up their financial performance

    The pressure to sustain or accelerate revenue and profit is immense post-IPO. Economic downturn, increased competition and operation challenges can disrupt financial performance, impacting the company’s valuation.

    Managing increased regulatory compliance

    Public companies are subject to a complex web of laws. This includes financial reporting, corporate governance and investigator disclosure. Adhering to these requirements is time-consuming and costly. Contrary to this, noncompliance can result in significant penalties.

    Dealing with volatility

    The share market IPO can fluctuate due to various factors, such as economic conditions and investor sentiment. To overcome such situations, companies must develop strategies to manage volatility and protect shareholder value.

    Opportunities for Post-IPO Phase

    Despite the challenges, this stage offers various occasions for growth and development:

    Access to a wider investor base

    Going public exposes the company to several shareholders, including institutional investors, mutual funds, and more. It provides access to a larger pool of capital for future growth initiatives.

    Enhanced brand visibility

    An IPO can significantly enhance a company’s reputation. Increased media coverage or public awareness can lead to new business opportunities paired with customer loyalty.

    Potential for acquisitions

    With access to capital and higher market valuation, public companies can pursue strategic possession to expand their share. Apart from this, they can enter new markets or acquire complementary technologies.

    Final note

    With complex interplay factors that shape a company’s trajectory, the post-IPO journey is a crucial stage. Factors such as market dynamics and the company’s execution capabilities are true tests that determine long-term success.

    In such scenarios, Research 360 can be a valuable tool for understanding the post-IPO landscape. Through in-depth analysis and data on factors like industry trends and investor sentiment, this platform helps you gain invaluable insights for strategic planning. By leveraging such tools, stakeholders can make informed decisions for successful trading.

  • Eatigo partners with CleverTap to boost dining reservations

    Eatigo partners with CleverTap to boost dining reservations

    Mumbai: Online restaurant reservation platform Eatigo, collaborates with CleverTap – the all-in-one engagement platform, to enhance customer engagement and boost reservations. Through CleverTap’s AI-powered recommendations engine, Eatigo was able to offer its users relevant and timely recommendations with precision, ensuring higher conversions. The platform’s orchestration and analytics capabilities enabled Eatigo to coordinate complex, multi-channel marketing campaigns at scale and track the performance of its campaigns.

    Set up in 2013 with a mission to “connect empty tables with empty stomachs”, Eatigo has expanded rapidly, seating over six million diners, and accumulated over 6000 restaurants across Hong Kong, Singapore, Thailand, Malaysia, and the Philippines.

    By harnessing CleverTap’s AI/ML-powered capability suite: Clever.AI, Eatigo was able to hyper-personalise its engagement through more than 10 automations and nearly 100 journeys. As a result, Eatigo’s users were two times more likely to make reservations. Additionally, CleverTap’s Liquid tag and journey features enable Eatigo to create omnichannel experiences that capture diner’s attention and drive reservations.

    Commenting on the collaboration, Eatigo regional marketing lead Surakan Kittiperakorn said, “Collaborating with CleverTap has granted us access to their comprehensive and dynamic suite of capabilities, enabling us to achieve our goals and grow our business in the Southeast Asia region. Utilizing CleverTap for local campaigns has helped us craft personalized marketing campaigns and messaging that resonates deeply with our users. The precision and efficiency of their AI-powered recommendations have significantly boosted our engagement metrics, allowing us to connect diners with the perfect dining experiences. We are excited about the future and look forward to continuing to innovate and grow with the support of CleverTap’s robust platform.”

    CleverTap chief revenue officer Sidharth Pisharoti said, “In today’s highly competitive restaurant industry, customer engagement and personalized experiences are crucial for success. At CleverTap, we understand the unique challenges faced by businesses in this sector and are committed to providing innovative solutions that drive growth and customer satisfaction. Our AI-powered platform enables companies like Eatigo to harness the power of data to create tailored marketing strategies that resonate with their audience. We are thrilled to support Eatigo in their mission to enhance the dining experience and are excited to see the impact our collaboration has had on their reservation rates.”

    Eatigo leveraged CleverTap’s AI-based recommendation engine to tackle a few obstacles. When the customer cancels their reservation, the engine comes up with five other options to increase conversion rates. If another user scrolls through the options but doesn’t make a reservation, the engine offers custom suggestions to convince them. Furthermore, CleverTap’s engine proactively reaches out to customers who made their last reservation a month ago, via a multi-channel approach to increase the chances of their return to the app.

  • Conran Design Mumbai rebrands Adani Capital & Home Finance

    Conran Design Mumbai rebrands Adani Capital & Home Finance

    Mumbai: Conran Design Mumbai has executed the rebranding effort of Adani Capital and Adani Housing Finance to Tyger Capital & Tyger Home Finance. The rebranding follows Bain Capital’s acquisition of Adani Group’s stake in Adani Capital and Adani Housing Finance.

    As a part of the rebranding mandate, Conran Design Mumbai was responsible for brand strategy, naming, brand identity creation and activation across all touchpoints.

    Conran Design Mumbai’s mandate was to come up with a new brand that highlighted customer-centricity, agility, and digital capabilities. The newly introduced NBFC brand, Tyger Capital/Home Finance, targets an underserved Tier 2 to Tier 5 audience of budding entrepreneurs and first-time homeowners who seek credible, quick, and hassle-free loan approvals. The brand’s promise is anchored on flexibility, speed, and transparency, with a core belief in providing a platform for customers to fulfil their dreams.

    These attributes are embodied in the bold name, ‘Tyger Capital/Home Finance.’ The brand identity captures the essence of speed, motion and protection, supported by a valiant spirit represented through Dynamic Green and Trustworthy Blue. The deliberate articulation in the ‘R’ of Tyger’s logo nods to the financial sector with a rupee symbol, while the two horizontal lines and forward arrow in the visual mark convey speed and agility. The unique logo shape creates a striking visual world, featuring devices like ‘The Window’, which provides a glimpse into the world of Tyger, and ‘The Spotlight’ to highlight entrepreneurial stories supported by Tyger.

    The rebranding initiative also included the creation of a suite of well-designed templates, a launch film, and robust brand guidelines to ensure consistency and brand amplification.

    Reflecting on the rebranding process, Tyger Capital founder, CEO & MD Gaurav Gupta said, “Conran Design Mumbai approached the rebrand of Tyger Capital and Home Finance with bold thinking and agility, embodying a true ‘one team’ spirit. This collaborative effort has resulted in a new brand purpose that transcends mere transactions, powerfully reflected in the name and identity. The rebranding initiative has successfully carved out a distinctive position for Tyger Capital and Home Finance within the industry.”

    Conran Design Mumbai managing director Geet Nazir said, “Conran Design Mumbai is proud to have partnered in the creation of the Tyger brand. It is rewarding to see the role design can play in bringing a larger vision of financial inclusion to life. Working alongside Gaurav and his wonderful team, who trusted us to realize their ambition to uplift and empower the nation, has been an incredible journey.”

  • Zomato honours Indian hockey goalkeeper PR Sreejesh

    Zomato honours Indian hockey goalkeeper PR Sreejesh

    Mumbai: As the legendary Indian hockey goalkeeper Sreejesh bids farewell to an illustrious 18-year career, Zomato, India’s food ordering & delivery platform has commemorated his remarkable journey with a special tribute. In Sreejesh’s hometown of Kochi, Zomato has painted a stunning mural that captures moments from his career.

    The mural prominently features Sreejesh biting into his bronze medal from the Paris 2024 Games — a powerful symbol of his hard-earned success and the pride he has brought to the nation. The illustration is accompanied by the caption “Some bites mean more,” cleverly intertwining the significance of his athletic achievements with Zomato’s core message.

    The tribute doesn’t end with a mural but also a print ad in Kochi and a social media collaboration with PR Sreejesh which delivers the same message.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Zomato (@zomato)

     

  • Promax India Awards 2024 wraps up with spectacular wins

    Promax India Awards 2024 wraps up with spectacular wins

    Mumbai: The Promax India Awards 2024 have officially wrapped up, marking the end of an extraordinary virtual event celebrating the brightest talents in media and entertainment marketing. With an array of creative work across 57 categories, this year’s awards highlighted the industry’s leading players’ resilience, innovation, and creativity.

    Despite the challenges faced by the industry in a post-pandemic landscape, the virtual format allowed Promax India to reach a global audience, showcasing the best work in entertainment marketing and promotion. This year’s winners demonstrated artistic excellence and a keen ability to adapt and thrive in a rapidly changing environment.

    Shemaroo Entertainment led the pack with an impressive haul, taking home 20 Gold and 13 Silver awards. Their campaigns stood out for their creativity and impact, setting new benchmarks in the industry. Disney Star/ Disney+ Hotstar/ NGC also shone brightly, securing 15 Gold and 11 Silver awards. Their innovative approaches to brand promotion and audience engagement were widely recognised and celebrated. Culver Max Entertainment claimed 9 Gold and 13 Silver awards, showcasing their versatile and dynamic work across various categories. Zee Entertainment Enterprises made its mark with 6 Gold and 6 Silver awards, reflecting its commitment to pushing the boundaries of entertainment marketing. Viacom18 earned 1 Gold and 8 Silver awards, underscoring their consistent efforts to deliver high-quality promotional content. Reporter Broadcasting Company garnered 2 Gold awards, highlighting their impactful storytelling and marketing strategies. MA+TH Entertainment Network achieved 1 Gold and 1 Silver award, showcasing their innovative contributions to the industry. White Turtle Studios – A Trailer Park Group Company and Dynamite Design each took home 1 Silver award, while Cutawayy Films and Warner Bros. Discovery celebrated their success with 1 Gold each.

    Promax India event director Andy Chua reflected on the event’s success, stating, “It’s been a challenging year for the Indian entertainment media industry, with many companies still recalibrating and navigating the new market realities post-pandemic. But what really stands out to me is how this challenge has sparked even more creativity and smarter budgeting, as seen in the brilliant entries we’ve received for The Promax India Awards. As we come together virtually to celebrate these achievements, I’m excited to share that Promax India is evolving, too. Next year, we’ll be rebranding as The Global Entertainment Marketing Academy of Arts and Sciences (GEMA), and we’re planning to bring a fresh, in-person event to India. I can’t wait to see what the future holds for all of us.”