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Category: MAM

  • Cdsl Ipf slams scams with witty investor awareness drive this Diwali

    Cdsl Ipf slams scams with witty investor awareness drive this Diwali

    MUMBAI: Marking world investor week 2025, the CDSL Investor Protection Fund (CDSL IPF) has launched a spirited awareness campaign titled ‘Sawaal karo, scams ko slam karo’, urging Indians to take a stand against financial frauds by doing one simple thing, ask questions before investing.

    Organised under the aegis of Sebi and the International organisation of securities commissions (Iosco), the week-long initiative (October 6–12) rolled out across multiple platforms, from digital films and Paytm sound boxes to railway announcements, turning everyday moments into gentle reminders to stay alert.

    Two specially produced awareness videos anchor the campaign, spotlighting how curiosity can be a powerful safeguard against scams. The message is clear: when in doubt, pause, verify, and question before you click, share, or invest.

    Adding an artistic flourish, a 20,000-square-foot rangoli by artist Shikha Sharma brought the campaign’s spirit to life, transforming a symbol of celebration into one of caution and empowerment.

    “Through our ‘Sawaal karo, scams ko slam karo’ campaign, we aim to inspire investors to question, verify, and invest wisely,” said Cdsl Ipf secretariat head Sudhish Pillai. “Awareness is your strongest defence, before you invest, pause and verify.”

    Cdsl Ipf has long championed financial literacy and investor empowerment through its nationwide Investor Awareness Programmes (IAPs). In FY 2024–25 alone, it conducted 2,526 sessions across 34 states and union territories, reaching over 1.47 lakh participants in 15 languages, a testament to its commitment to building an informed investor base.

     

  • How to Make Bike Ownership Worry-Free in Indian Cities?

    How to Make Bike Ownership Worry-Free in Indian Cities?

    In Indian cities, bikes are a lifeline for quick, affordable travel, but they also demand careful ownership. Congested roads, unpredictable drivers, and regular wear and tear can make riding stressful. 

    The solution? A proactive approach. From choosing reliable cover and riding safely to maintaining your two-wheeler regularly, here’s how to turn bike ownership into a smooth, secure, and worry-free experience.

    Common Challenges of Bike Ownership in Cities

    Owning a bike in an Indian city can be convenient and cost-effective, but it also brings unique challenges. From maintenance to navigating daily traffic, riders often face hurdles that require planning and attention.

    1.  Frequent servicing and maintenance needs.

    2.  Rising fuel prices are impacting daily costs.

    3.  Limited availability of safe parking spaces.

    4.  Daily wear and tear from constant use.

    5.  Navigating busy roads and traffic congestion.

    6.  Dealing with unpredictable weather and road conditions.

    7.  Managing tight schedules while ensuring timely upkeep.

    8.  Small issues escalate into costly repairs without regular care.

    8 Easy Steps to Keep Your Riding Experience Smooth in Indian Cities

    Managing a bike in a busy city doesn’t have to be complicated. With a few simple habits and practical steps, you can reduce everyday stress and keep your two-wheeler running smoothly. Here are eight easy ways to make your ownership experience safer, simpler, and more efficient.

    1. Start with the Right Bike for City Use

    The first step towards stress-free ownership is choosing a bike that suits your daily needs. Not every bike is made for Indian city roads. You’ll need a model that balances power, mileage, manoeuvrability, and ease of maintenance. Look for bikes that offer:

    a.  Lightweight frame and easy handling

    b.  Good mileage and fuel efficiency

    c.  Upright seating posture for comfort in traffic

    d.  Decent ground clearance for uneven roads

    e.  Tubeless tyres for reduced puncture hassle

    2. Two-Wheeler Insurance: Your Everyday Safety Net

    City riding comes with unpredictability, bumper-to-bumper traffic, potholes, and narrow lanes, all of which increase the chances of minor accidents or damage. That’s where two-wheeler insurance steps in.

    a.  Covers repair costs in case of accidents

    b.  Protects against theft, vandalism, or natural disasters

    c.  Cashless repair options at network garages

    d.  Some policies offer roadside assistance and towing.

    3. Service Your Bike Regularly Without Waiting for Trouble

    Maintenance is often overlooked until a problem arises. But it shouldn’t be.

    a.  Refer to your owner’s manual and follow the suggested service timeline.

    b.  Get your engine oil changed on time.

    c.  Check tyre pressure every 10–15 days.

    d.  Inspect brakes, chain, and lights monthly.

    e.  Keep your air filter and battery clean.

    For those who ride daily, minor issues like brake pad wear or clutch stiffness can escalate if left unchecked. Preventive care saves you both money and stress in the long run.

    4. Master Safe Riding Habits for City Roads

    City riding is all about being alert and defensive. Unlike highways, you’re navigating a mix of pedestrians, autos, buses, and stray animals, often all at once. Urban riding tips every biker should follow:

    a.  Always wear a helmet and fasten it properly

    b.  Avoid weaving through traffic; it increases collision risk.

    c.  Use indicators early while turning.

    d.  Don’t ride too close to other vehicles.

    e.  Slow down during rain or on poorly lit roads.

    f.  Make visibility your priority, wear reflective clothing, and keep your headlights on, even during the day.

    g. Back Up with Comprehensive Insurance

    Even with safe riding, unforeseen events like accidents, theft, or natural disasters can still cause damage. A comprehensive two-wheeler insurance policy offers wide protection and acts as a financial shield against costly repairs or losses. It typically covers:

    i.  Damage from road accidents

    ii.  Loss due to man-made disasters like fire or vandalism

    iii.  Loss due to natural disasters like floods or storms

    iv.  Theft or total loss of the vehicle

    v.  Third-party liabilities for injury or property damage

    vi.  Optional add-ons for enhanced protection

    Having this cover ensures you’re prepared for unexpected expenses and can continue riding with confidence.

    5. Park Smart to Avoid Damage or Fines

    Finding safe parking in cities is a daily struggle. Parking in the wrong place can result in scratches, fines, or worse, towing.

    a.  Choose well-lit, secure spots, preferably near CCTV cameras

    b.  Use a front disc lock or handlebar lock for added security.

    c.  Avoid parking too close to cars or walls, as scratches are common.

    d.  In public lots, avoid corners or blind spots that attract theft.

    e.  For apartment parking, request a dedicated space if possible.

    6. Keep Important Documents Handy and Digital

    In case of an accident or police check, you don’t want to be caught off guard. Always have digital and physical copies of:

    a.  Registration Certificate (RC)

    b.  Driving licence

    c.  Pollution Under Control certificate (PUC)

    d.  Insurance policy

    e.  Emergency contact details

    Apps like DigiLocker are accepted by the traffic police and make document storage hassle-free.

    7. Plan for Emergencies Before They Happen

    City rides can throw up surprises, a flat tyre in the rain, a dead battery after office hours, or a minor skid in traffic. It helps to be prepared.

    a.  Portable tyre inflator or puncture kit

    b.  First-aid kit

    c.  Flashlight

    d.  Phone charger or power bank

    e.  Contact number of your regular mechanic or roadside assistance

    Even better, check if your bike insurance includes on-road assistance, which can be a lifesaver when you least expect it.

    8. Use Tech to Simplify Your Rides

    Technology has made city commuting smarter. From navigation to maintenance tracking, there’s an app or device for almost everything.

    a.  Navigation apps for real-time traffic

    b.  Fuel tracker apps to monitor mileage and fuel usage

    c.  Service reminder apps to keep up with maintenance schedules

    d.  Insurance apps to raise claims or renew policies

    e.  Ride-sharing apps (for pillion riders) to split fuel costs

    f.  Some bikes even come with built-in Bluetooth and connected dashboards, ideal for staying on top of alerts.

    Owning a bike in the city can be simple and stress-free. Paying attention to simple things like maintenance, safety, and smart habits can make everyday riding much easier. A little preparation helps avoid unexpected issues and keeps your journeys smooth. 

    New riders and seasoned commuters alike can benefit from staying informed and proactive to enjoy the convenience a two-wheeler truly brings.

  • Starting mutual fund investments: Smart strategies every first-time investor should know

    Starting mutual fund investments: Smart strategies every first-time investor should know

    Did you know that in July 2025, the mutual fund industry reached the ₹75.35 lakh crore mark for the first time? This remarkable rise shows how mutual funds continue to attract investors through benefits such as professional management, diversification, liquidity, affordability via Systematic Investment Plans (SIPs), and the potential for long-term wealth creation.

    For beginners, however, reaping these benefits requires careful planning. To build confidence and avoid common errors, it is important to adopt smart strategies. Let’s take a look at a few of them.

    1. Define your goals and time horizon

    Before you invest a single rupee, you must set financial goals, which could include:

    •    Child’s education

    •    Vehicle purchase

    •    House downpayment

    •    Retirement

    For long-term goals (five to seven years or more), equity funds or hybrid funds could be suitable as they offer higher growth potential. For shorter-term goals, many prefer debt funds, as they carry lower risk. Clarity of purpose ensures the right match between fund type and investment duration.

    2. Understand your risk appetite

    Every mutual fund carries risk, but the type and level differ. For example:

    •    Equity funds can show sharp short-term fluctuations but offer strong potential for long-term wealth creation.

    •    Debt funds react to interest rate changes and credit quality, offering steadier returns but lower growth.

    •    Hybrid funds combine multiple asset classes to balance risk and returns.  

    As a first-time investor, it makes sense to match your financial goals and risk tolerance with the right category. Chasing only high returns often leads to panic during downturns. A clear understanding of risk helps you stay calm and make steady, thoughtful decisions.

    3. Invest in SIPs

    SIPs enable you to put a fixed amount into mutual funds at regular intervals, usually monthly. This method removes the pressure of timing the market and builds discipline by treating investment like a routine expense.

    SIPs benefit from rupee-cost averaging. Your contributions buy more units when prices fall and fewer when prices rise. This gradually smooths market volatility and supports steady wealth creation. For first-time investors, SIPs offer a simple, low-stress entry into mutual funds.

    4. Diversify your portfolio

    Diversification is a golden rule of investing. Divide your capital across different types of funds and asset classes. For example, a first-time investor could consider a mix of large-cap, mid-cap, and small-cap funds, or perhaps a hybrid fund that combines both equity and debt.

    This strategy minimises risk, as poor performance in one fund can be offset by good performance in another.

    5. Compare funds using key parameters

    Do not purchase a fund just because it performed well in the past year. Look at its track record over five to 10 years, consistency of returns, and the experience of the fund manager. The expense ratio is also critical, as higher costs reduce net returns. Analysing risk levels, portfolio composition, and fund objectives helps you identify the best fit.

    A thoughtful review ensures the selected fund supports long-term objectives.

    6. Stay disciplined and review periodically

    Mutual funds deliver meaningful results when investors stay committed for the right duration. Exiting too early due to short-term volatility often means settling for less than the investment’s potential. Equity funds often need five to seven years to show results, while debt or hybrid funds may suit shorter timelines.

    Regular reviews, ideally once a year, are important to check performance, costs, and strategy. This balance keeps investments aligned with changing financial priorities.

    To sum up

    Starting mutual fund investments requires sensible planning and discipline. Set clear goals, understand different types of risk, use SIPs for steady contributions, compare funds on meaningful parameters, diversify properly, and stay invested with patience.

    These strategies can help first-time investors avoid common mistakes, gain confidence, and make money work towards defined goals.

    Most importantly, they can build a foundation that supports both short-term needs and long-term aspirations.

    Start your mutual fund journey today! 
     

  • Pulsar shifts into creator gear with AI-fuelled Underground platform

    Pulsar shifts into creator gear with AI-fuelled Underground platform

    MUMBAI: If rebellion had an engine, it would probably sound like a Pulsar. Bajaj Auto, the world’s most valuable two- and three-wheeler maker, has fired up a new chapter of youth expression with the launch of Pulsar Underground, an AI-enabled creator platform built for India’s boldest dreamers, doers, and daredevils.

    From stunts and soundtracks to graffiti and AI art, the platform celebrates those who express their individuality by creating not just consuming. Staying true to the brand’s iconic mantra of being “Definitely Daring”, Pulsar Underground takes that spirit off the road and into the creator economy, giving young Indians a digital stage to show off what drives them.

    As captured in the campaign “Duniya Dekhti Hai Tu Dikha”, Pulsar has always urged riders to step out and be seen. Now, with Pulsar Underground, that daredevil DNA goes digital blending performance and creativity for a generation that prefers throttle to theory and reels to routine.

    The initiative opens its doors to over 5,000 creators across India, inviting them to take on challenges across biking, stunts, music, dance, art, graffiti, and even AI. The process is refreshingly simple: pick a challenge on www.bajajauto.com/pulsarunderground, create content, and post it on Instagram using #PulsarUnderground while tagging @mypulsarofficial.

    In true Pulsar fashion, rewards are revved up too. Top creators can win a virtual internship with the Pulsar content crew, a Pulsar NS200 or NS400Z, exclusive merchandise, and Amazon vouchers. The best entries will also be featured on Pulsar’s official social handles alongside leading Indian influencers, an open road to recognition for creators who dare to dream loud.

    What makes Pulsar Underground more than just another content contest is its built-in AI tool suite, designed to simplify creation and enable anyone whether a pro or a beginner to produce polished, high-quality content effortlessly. The brand calls it India’s first AI-powered creator economy IP in the automotive space, merging tech innovation with cultural expression.

    “Pulsar has always inspired riders to be daring and stand apart,” said Bajaj Auto Ltd president of marketing Sumeet Narang. “Pulsar Underground extends that same spirit into the digital space giving India’s creators a platform where performance meets creativity. Whether through stunts, music, dance, or art, this initiative is about turning individuality into influence and spotlighting the next generation of daring talent.”

    At its core, Pulsar Underground isn’t just about likes or hashtags, it’s about creating a movement. It’s where bike engines meet beat drops, and every wheelie, verse, or brushstroke becomes a statement of fearless identity. By fusing the thrill of speed with the power of self-expression, Pulsar is redefining what it means to be “definitely daring” in the digital age.

    With this campaign, Bajaj Auto doesn’t just continue to lead on the road, it also accelerates into India’s creator culture, giving young talent the tools and the throttle to push boundaries.

    Because when the underground roars, the world looks up and Duniya Dekhti Hai Tu Dikha gets a whole new meaning.
     

  • Bhartiya Mall of Bengaluru adds 16 new brands in six months of growth

    Bhartiya Mall of Bengaluru adds 16 new brands in six months of growth

    MUMBAI: Bhartiya Mall of Bengaluru, the city’s premier lifestyle and shopping destination, has strengthened its retail portfolio with 16 brand launches in just six months, marking an impressive phase of growth and curation. The latest to join its expanding lineup is The Souled Store, one of India’s most popular homegrown D2C apparel and lifestyle brands.

    With its quirky, pop-culture-inspired aesthetic and officially licensed merchandise from Marvel, Disney, DC, Harry Potter, and Friends, The Souled Store brings an immersive, experience-led space to Bhartiya Mall’s fashion floor: one designed for millennial and Gen Z shoppers who crave creativity, comfort, and self-expression.

    “Our retail mix is carefully curated to reflect the preferences of our catchment,” said Bhartiya Urban senior vice-president Ramaraju KN. “With a large base of millennials and Gen Zs, we’re focused on bringing in dynamic, experience-driven brands that resonate with their lifestyle and aspirations.”

    The Souled Store joins a vibrant lineup of recent entrants including Shobitam, Peachmode, Biglilpeople, Indyvarna, Hush Puppies, Frangipani (featuring Chumbak, Imara, Voylla, and Abhishti), and Zoul & Zera. Earlier this year, the mall expanded into the home category with HomesToLife, offering premium furniture and design-led living solutions from Domicil, Fabbrica, and Corian.

    Bhartiya Mall has also diversified its dining and lifestyle offerings, welcoming Frank’s Hot Dog, Liquid Story, and Lily Bloom’s, alongside five new kiosks including Cookie Man, Taara, Quem, The Man Company, and 3m Car Care.

    Strategically located within the Bhartiya City township near Hebbal, the 7.5-lakh-square feat mall has emerged as a go-to lifestyle hub for North Bengaluru, catering to Gen Z, millennials, families, and working professionals alike. With an expanding catchment averaging 3,000 new homes and 3,000–5,000 office seats added each month, the mall is ideally positioned to meet the evolving needs of the city’s fast-growing population.

  • Bharat Matrimony bets on AI to align stars

    Bharat Matrimony bets on AI to align stars

    MUMBAI: When tradition meets technology, even the stars take note. Bharat Matrimony has partnered with AI startup Ask My Guru (AMG), investing 500,000 dollars to bring centuries-old Vedic astrology into the digital matchmaking era. The move follows AMG’s 1.2 million dollar seed round, taking total funding to 1.72 million dollars, aimed at accelerating AI-driven astrological compatibility for modern users.

    Astrology continues to shape over 80 per cent of Indian marriages, and this partnership bridges cultural wisdom with AI precision. Ask My Guru’s platform makes horoscopes instantly accessible while adding deeper, nuanced insights to compatibility analysis, blending faith, tradition, and technology seamlessly.

    “Marriage is not only about bringing two people together but ensuring harmony between them. Astrology has always played a vital role in this process. With Ask My Guru’s AI-powered astrology, we combine tradition with cutting-edge technology for the benefit of millions,” said Matrimony.com Group founder & CEO Murugavel Janakiraman.

    AMG’s founders, Krishna Mohan Vedula and Vivek Sadamate, bring over a decade of experience in scaling consumer platforms. “Bharat Matrimony’s trust in our vision will elevate AI-driven astrology from a niche tool into a mainstream, culturally anchored solution,” Vedula said. “Users will now enjoy real-time compatibility assessments, personalised astrological guidance, and multi-dimensional life insights, making AI astrology a transformative part of matchmaking.”

    Launched in June 2025, Ask My Guru has already recorded 5 million chats and 400,000 registered users. With Bharat Matrimony’s backing, AI astrology will now be integrated into the matchmaking experience, expanding language support and predictive precision, and positioning AMG as a leader in AI-enabled Vedic guidance.

    This strategic partnership underscores Matrimony.com’s vision to future-proof India’s most cherished tradition, ensuring that even in a digital age, the stars continue to guide the journey to “happily ever after.”

  • Kärcher powers up ‘Make in India’ with locally-made WD 3–17L vacuum

    Kärcher powers up ‘Make in India’ with locally-made WD 3–17L vacuum

    MUMBAI: In a move that aligns sparkle with strategy, Kärcher India has unveiled the WD 3–17L, a wet-and-dry vacuum cleaner now proudly manufactured in India. The launch marks a milestone in Kärcher’s commitment to the Government of India’s “Make in India” initiative, combining global engineering with homegrown production to deliver powerful, affordable, and accessible cleaning solutions.

    Available across Kärcher’s official webshop, Amazon, Flipkart, and leading retail outlets, the WD 3–17L is designed to meet the evolving needs of Indian households, from everyday spills to balcony dust and garage grime.

    “Our proud German legacy of quality and reliability is now being carried forward in India,” said Kärcher India director Prashanth Srirangam. “By blending German engineering with local manufacturing, we’re ensuring greater accessibility, service support, and long-term value for customers nationwide.”

    Built on Kärcher’s signature WD Series platform, the WD 3–17L features a 17-litre container, a 1000w motor, and an integrated blower function for hard-to-reach areas. Its one-piece cartridge filter allows seamless switching between wet and dry vacuuming, no filter change required. With a compact design, energy efficiency, and clever storage hooks, it’s built for homes short on space but big on cleanliness.

    By localising production, Kärcher can now respond faster to seasonal demand, improve parts availability, and expand its after-sales service network across India.

    A subsidiary of Alfred Kärcher SE & co KG, Kärcher India continues to lead the way in domestic and industrial cleaning technology. Under its vision 2025, the company aims to fuse innovation, sustainability, and customer focus to clean up quite literally, in one of the world’s fastest-growing markets. 

  • Livpure Clears the Confusion with Its No-Fine-Print Water Revolution

    Livpure Clears the Confusion with Its No-Fine-Print Water Revolution

    MUMBAI: In a world where fine print often muddies the water, Livpure is making a splash with honesty. The trusted water purifier brand has launched its latest digital campaign, “No Hidden Terms, Just Pure Water”, holding a mirror to the category’s often confusing claims and restoring clarity where it’s long been missing.

    The campaign, launched alongside Livpure’s Lotier AIoT purifier, takes a witty and relatable approach to expose how “terms and conditions apply” have become the modern-day trap for consumers seeking clean water and clean deals. Using a slice-of-life narrative peppered with humour, the film captures the everyday frustration of families caught off guard by fine print promises and contrasts it with Livpure’s commitment to transparency.

    At the centre of this promise is the Lotier AIoT purifier, offering 2.5 years of genuinely maintenance-free use. That’s not marketing spin, the plan covers filters, RO membranes, and maintenance, with no hidden exceptions. For Indian households dealing with high TDS, hard water, and unpredictable supply, the offering stands out as refreshingly straightforward.

    Livpure chief marketing officer Nitin Malhotra explained, “Indian consumers today are far more aware and expect honesty over hype. Too often, brands use jargon, complicated terms and fine print, leaving people unsure of what they’re truly getting. With this campaign, we wanted to start a conversation not about technology alone, but about trust. Innovation, for us, must come with transparency, empathy, and accountability.”

    Through its conversational tone and humour, the DVC not only entertains but educates asking consumers to look beyond glossy promises and question what’s in the details. The campaign extends Livpure’s larger mission of democratising access to safe and pure water for every Indian household, while reinforcing the brand’s philosophy of “Crafted for your Wellbeing.”

    Last year, Livpure launched India’s largest range of maintenance-free purifiers, redefining convenience for urban and semi-urban families alike. Now, with this new campaign, it’s moving the conversation from transactional sales to a more transparent and values-driven dialogue, one that puts consumer trust at the core.

    By cutting through jargon and keeping its promises clean, Livpure isn’t just filtering water, it’s filtering out confusion. And in a market full of complicated clauses, that might just be the purest thing of all.

  • Haldiram’s sweetens the season with a Diwali full of delights

    Haldiram’s sweetens the season with a Diwali full of delights

    MUMBAI: It’s not Diwali until the first bite of mithai melts on your tongue and Haldiram’s is making sure of that. The Indian snack and confectionery giant has unwrapped its new festive campaign, “Aap Diwali manate hai, Hum Diwali banate hain!”, a joyful ode to the nation’s sweetest season. With an array of traditional sweets, gourmet assortments, and gifting delights, the brand invites patrons to taste the many flavours of togetherness.

    True to its legacy, Haldiram’s has found the perfect recipe to blend nostalgia with novelty. Its new festive range features indulgent Stuffed Dates, Exotic Baklava, and Khajoor Anjeer Bites under the “Festive Marvels” collection; Premium Sweets under “Sweet Symphony”; and curated hampers such as Dry Fruit Delights, Majestic Gourmet Collection, and HR Finest Nut Extravaganza. Each box is a celebration in itself, a marriage of heritage recipes with modern indulgence.

    Across the country, Haldiram’s outlets have been decked up in festive finery, a visual treat of golden lights, fragrant sweets, and shimmering hampers. The ambience invites customers to not just buy sweets, but to feel Diwali to pause, pick, and pack joy for loved ones. Whether it’s a corporate gift box or a tray of laddoos for the family, Haldiram’s is positioning itself as both the maker and messenger of festive warmth.

    Haldiram president of retail QSR Kailash Agrawal said, “With Diwali 2025 just around the corner, it’s time to celebrate the joy of togetherness, sharing sweets, and creating cherished memories. At Haldiram’s, we’re proud to have been part of countless Diwali celebrations over the years whether through our traditional mithai or our modern festive collections. This year, we’ve introduced an exclusive range that blends heritage with indulgence.”

    He added, with a wink to the campaign line, “Iss Diwali, aap Diwali manayenge… hum aapki Diwali banayenge. Toh ho jaaye Haldiram’s!”

    What began nearly a century ago as a humble mithai shop has now become synonymous with India’s festive palate. With each new season, Haldiram’s doesn’t just sell sweets, it delivers memories, aromas, and stories of celebration. This year’s campaign reinforces that Diwali isn’t just about lights and firecrackers, it’s about the shared sweetness that binds people together, one bite at a time.

  • White turns Mumbai gold with Ralph Lauren’s dazzling festive soirée

    White turns Mumbai gold with Ralph Lauren’s dazzling festive soirée

    MUMBAI: In a night that shimmered with understated luxury, White, the creative powerhouse known for its culture-first storytelling, transformed Mumbai’s Nilaya Anthology into an immersive Ralph Lauren festive experience on 23 September 2025. The soirée, hosted by Kalyani Chawla, was a masterclass in elegance, emotion, and experiential design.

    Bringing together the city’s crème de la crème, from Mira Rajput and Sara Tendulkar to Shanaya Kapoor, the evening unfolded like a perfectly tailored Ralph Lauren moment: timeless, polished, and quietly spectacular. Guests were treated to live tunes by Copycats, celestial insights from astrologer Zohra Shakti, and a decadent three-course dinner curated by chef Rijul from Indian Accent.

    Every detail sang Ralph Lauren, from the glow of hand-crafted paper lamps to bespoke furniture and intricately carved candleholders, all woven into a tapestry of refined indulgence. It wasn’t just décor; it was design poetry.

    “Experiences have the power to shape how brands are remembered,” said White founder and CEO Vishesh Sahni. “This evening wasn’t just an event, it was a living narrative of Ralph Lauren’s timeless elegance, brought to life with intention and artistry.”

    For White, the night marked more than another luxe collaboration. It was a statement that storytelling isn’t confined to screens or campaigns, but can be lived, felt, and remembered. With this soirée, the agency once again proved its flair for crafting cultural moments that sparkle long after the last candle burns out.