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Category: MAM

  • ALDO unveils sport heritage collection, redefining fashion athletics

    ALDO unveils sport heritage collection, redefining fashion athletics

    Mumbai: ALDO launches its latest innovation: the ALDO Sport Club, introducing the Sport Heritage collection. This new collection, designed for both men and women, features an exclusive sneaker branding called the ALDO Sport Club signature, rooted in the brand’s iconic A/heart emblem. The signature embodies ALDO’s rich heritage and its dedication to creative expression.

    With the rise in pickleball, the #tenniscore trend, and the resurgence of golf among Gen Z, sports as a lifestyle is becoming a major influence in fashion. ALDO taps into this cultural shift with the Sport Heritage collection, which blends timeless sophistication with athletic influences and vintage design.

    The collection is the MOTION X sneaker, crafted for those constantly on the move. The sneaker features a shock-absorbing sole for optimal rebound, breathable engineered knits, and the lightweight comfort of ALDO Pillow Walk cushioning.

    The ALDO Sport Club, Sport Heritage collection is now available in stores and online at aldoshoes.in.

  • Factors That Influence the Cost of Bike Insurance Policy

    Factors That Influence the Cost of Bike Insurance Policy

    The number of two-wheelers on Indian roadways has increased street traffic, raising the chances of an accident. To reduce these risks, the Indian government has made it essential for every automobile owner to get insurance. As a bike owner, you must invest in goodbike insurance coverage to not just stay protected but also comply with the law (Motor Vehicles Act) and not face any monetary penalties.

    In this article, our main focus will be the aspects/factors that influence the cost of your two-wheeler insurance policy. But before that, let’s first discuss why getting a bike insurance policy is crucial. Keep reading!

    Why is Bike Insurance Important?

    Accidents are unpredictable while you are driving a vehicle. Accidents happen unexpectedly when driving. Because of this unpredictability, having insurance for yourself and anybody else who may be affected by the vehicle you drive is critical. Regarding bike insurance coverage, it protects you in two ways — against legal liabilities and financial losses caused by bike-related accidents.

    Now, two main types of bike insurance policies are available in India – third-party liability and comprehensive bike insurance. Out of these, the liability plan is mandatory. The comprehensive plan provides extensive coverage, including mandatory coverage. As a result, regardless of the plan you choose, you will receive the mandatory cover.

    What are the Factors That Affect the Two-Wheeler Insurance Costs? 

    1. The Make and Model of Two-Wheeler

    Your bike’s brand and model significantly impact the premium value of your insurance. A sports or expensive bike will have a higher insurance premium than a standard scooter or geared two-wheeler. This is because replacement and repair components are readily accessible for standard bike models. However, repairs for luxury or sports bikes would be expensive, hence expensive premiums.

    2. Type of Coverage

    Bike insurance policies are primarily of two types – third-party insurance and comprehensive insurance. Third-party insurance covers damages only associated with a third party involved in an accident.

    A comprehensive policy will include third-party and other incidents, including natural calamities, theft, fire explosions, malicious acts, burglaries, terrorist attacks, etc. Since comprehensive policies offer more, the bike insurance policy costs of those policies are relatively on the higher side.

    3. Insured Declared Value

    Your two-wheeler’s value depreciates as your vehicle ages. Depreciation also affects the insured declared value or IDV of the motorcycle, which reduces yearly. You can, however, boost the bike’s IDV by paying a greater price for two-wheeler insurance at the time of renewal.

    4. Age of Bike and Riding History

    The older your bike is, the less expensive the premium. Newer models have a larger probability of being stolen. Also, replacement components for later versions are significantly more expensive. Furthermore, modern bikes have a higher market value than older ones, which raises the IDV. Given all of this, the premiums for new two-wheelers have increased.

    Furthermore, how you maintain and use your bike affects the premiums. For example, your rates will increase if you spend more time on the road.

    5. Engine Capacity or Cubic Capacity (cc)

    The engine capacity of your bike or two-wheeler indicates the volume of the cylinders in the engine. The larger the engine, the higher its cc and power will be, and the higher the cost of maintenance. This ultimately leads to a higher premium charge for bikes with a higher cc and reduced costs for bikes with a lower cc.

    6. Add-on Covers

    These are additional features to add to your existing bike insurance policy (comprehensive bike insurance policy) costs. Examples include zero depreciation, roadside assistance, engine protection, etc. These add-ons give you more coverage than your standard insurance policy. The insurance for your bike price increases with these add-ons.

    7. No-claim Bonus

    NCB is a discount (in %) offered by insurance companies to their policyholders who do not file a claim in a given year. Your NCB discount increases with each subsequent claim-free year and is an excellent means to reduce two-wheeler insurance costs. Under NCB, one can avail of a 50% discount on bike insurance premiums.

    8. Anti-theft Devices

    It is important to install anti-theft devices, as they help protect your bike from theft and lower any risk for the insurance provider. The insurer will reward you for reducing their risk or liabilities by offering discounts on premiums and bike insurance renewal prices.

    9. Modification in Bike

    Although modifying your bike’s components might improve its appearance, the cost of your bike insurance coverage will increase to cover the expenses of these parts. Your premium payout will rise in proportion to the alterations you make to your car.

    10. Gap in the Renewal Process

    In an unforeseen tragedy, a lapse or gap in bike insurance renewal will result in financial loss. Thus, set a reminder to complete the bike insurance renewal procedure. Typically, your insurer will allow a 30-day grace period to renew the coverage. If you miss the renewal date, you must purchase new insurance coverage. This new policy’s rate may be higher because you are no longer eligible for the NCB.

    How to Calculate Premium Using Bike Insurance Calculator?

    The bike insurance calculator helps owners estimate and calculate the premium amount and the coverage their two-wheeler requires. It helps them make an informed choice about bike insurance.  
    Thus, taking note of the factors that influence the cost (of bike insurance) and entering them into a bike insurance calculator is the most effective approach to modifying the cost of a bike insurance policy. Using the online calculator for different plans will show you the approximate cost of the policy and provide you with a pricing list for bike insurance. You can then use the bike insurance price list to finalise the policy.

    Final Words

    You can lower your insurance premiums even if the factors above could impact the cost of your bike insurance policy. For example, you can purchase only the necessary add-ons, install anti-theft devices, and refrain from filing claims until necessary. Moreover, an online application called a two-wheeler insurance premium calculator or bike insurance premium calculator may be used to determine the insurance premium amount.

  • The potential of AI in personalising festive shopping experiences

    The potential of AI in personalising festive shopping experiences

    Change is the only constant in life and nowhere is the more evident example than the marketing industry undergoing a significant transformation. The introduction of artificial intelligence (AI) and generative AI like ChatGPT, has provided marketing teams with several options to reach out to their customers. With festival season approaching the Indian subcontinent, brands are all set to make the most of AI technologies and maximise their sales; they allow customers to immerse themselves in personalised shopping experiences by anticipating what they want to buy before making their own decisions. Moreover, AI along with machine learning and deep learning goes beyond conventional personalisation and produces relevant and customised ads for specific customers.

    Considering the diverse implementations of AI in marketing, Statista conducted a marketers’ survey in India in 2023. Approximately 42 per cent of respondents revealed that their organisation is now in the trial phase of implementing AI into their marketing strategies. In contrast, over 9% of them stated that their companies have fully integrated these modern technologies into their marketing strategies. This increase in numbers reflects the numerous benefits of AI, including data-driven customisation, precision targeting, return on ad spend (ROAS), and so on.

    Data-driven personalisation

    The increasing popularity of artificial intelligence over the last two-three years has brought about a revolutionary shift in conventional marketing processes. The concept of personalisation has gone old with hyper-personalisation gaining momentum. By employing real-time data to deliver contextually relevant information, hyper-personalisation delivers more real-time and individualised experiences.

    Personalisation is the activity of gathering customer data, analysing their preferences and behaviour and providing personalised experiences. On the other hand, Hyper-personalisation provides tailored information based on the customer’s present context, geographic location and even time. As a result, consumers are enjoying their shopping experiences both in-store and online. Based on the InMobi research, 83 per cent of Indian customers raised their shopping budget in 2023, indicating their satisfaction with improved marketing strategies.

    Gen AI conversational chatbots

    While traditional chatbots provide one-way communication leading to a monotonous shopping experience, generative AI chatbots assist brands in performing two-way communication with customers. For instance, a customer wants to purchase a t-shirt online. A standard chatbot might not understand the customer’s requirement for t-shirts with a “V-neck” or “round neck.” However, a Gen-AI bot can recognise it and will precisely present the buyer with relatable t-shirts. This means that the customers can ask direct queries and receive appropriate options, making conversational commerce a go-to option for customers.

    Precision targeting

    Companies may now get unparalleled insight into the complexities of consumer behaviour and preferences by leveraging the power of artificial intelligence. This comprehensive data enables the construction of highly targeted marketing strategies that appeal to certain audience segments. For instance, Google provides tools and insights to help marketers identify customers, measure success and modify their approaches in real-time. Companies may use Google Ads to acquire new consumers during peak hours by setting a new customer acquisition objective for performance max and search campaigns.

    Enhanced return on ad spend (ROAS)

    A smart marketing ROAS employs powerful machine learning algorithms to evaluate a company’s marketing actions and outcomes. By comparing current and previous efforts, AI delivers a full picture of their performance. In addition, with the implementation of AI, creative marketing techniques are identified based on enormous volumes of data, like marketing reports, industry trends and customer behaviour patterns. This becomes extremely useful for the brands during the peak festival season.

    Conclusion

    AI in marketing is not just the latest buzzword but rather a disruptive force. By adopting AI in marketing, companies can gain benefits with more personalised, efficient and successful campaigns. This, in turn, helps in substantially improving consumer experiences and achieving better outcomes. The impending festive season in India will provide several possibilities for marketers to boost brand value and sales. Companies may use generative AI and hyper-personalisation to transform client interactions and achieve success in a variety of industries, including e-commerce, grocery, and fashion. However, it is critical to note that, while AI may assist businesses with data-driven insights, it cannot replace the amount of human creativity and intuition required for effective marketing efforts.

    The article has been authored by ETML co-founder & COO Amitek Sinha.

  • OYO’s Ritesh Agarwal awards Rs 10 lakh grants in ‘7-Day Startup Challenge’

    OYO’s Ritesh Agarwal awards Rs 10 lakh grants in ‘7-Day Startup Challenge’

    Mumbai: OYO, founder and group CEO, Ritesh Agarwal teamed up with global influencer Nuseir Yassin’s platform NAS.io and online learning portal BackToBackSWE to launch the ‘7-Day Startup Challenge’. This program guided early-stage startups through critical steps of business development, with Agarwal awarding five startups an equity-free grant of Rs 10 lakh each.  

    The challenge attracted nearly 3,000 participants from across India, the US, Canada, and the UAE. Hosted on NAS.io, the program was structured around seven daily themes covering essential business aspects, such as goal setting, market research, product roadmap, and branding.  

    The five winners were Bharat Anubhav, an Odisha-based platform for certified tourist guides; Ekogalaxy, a climate education initiative; Harmony Sourcing, a platform connecting global buyers with Indian factories; Farmkrate, an agricultural solutions startup from Andhra Pradesh; and Aura, a mental wellbeing initiative from Bengaluru.  

    Agarwal expressed his excitement, stating, “Over the years, several people have helped me in my entrepreneurial journey. I feel it is only fitting that  I return the favour to the next generation of entrepreneurs by sharing my experience. NAS.io, with its large network of aspiring startups founders, and BackToBackSWE, which offers comprehensive mentorship programs, were ideal partners for such an initiative. This program will hopefully not only equip them with essential business skills but also foster a spirit of innovation and community. India is in the throes of a startup revolution, with young founders solving real-world problems. With the right support, startups can power the next wave of economic growth,” said Agarwal.

    Aura’s co-founder, Roshan Paul remarked, “The simple, step-by-step approach made it easy to refine our idea, and the support we received from the community members was invaluable.  Competing with so many talented participants made this a rewarding experience.”

    Agarwal continues to mentor startups through his role as a judge on Shark Tank India, where he debuted earlier this year. In 2023, he also awarded Rs 5 lakh each to four startups from Ladakh in collaboration with the Naropa Fellowship.

  • Labourhome empowers 700 construction worker families via Ola Electric factory project

    Labourhome empowers 700 construction worker families via Ola Electric factory project

    Mumbai: Labourhome, an end-to-end workforce management enterprise, announces its pivotal role in constructing Ola Electric’s two-wheeler manufacturing facility in Hosur. This landmark project not only advances India’s electric vehicle sector but also underscores Labourhome’s commitment to enhancing the lives of construction workers and their families.

    Labourhome was instrumental in sourcing and deploying over 700 skilled workers, generating more than 240,000 man-days of employment for the EPC Construction Agency appointed by OLA Electric for the Project. This achievement reflects the company’s dedication to providing stable and meaningful employment opportunities in large-scale infrastructure projects.

    The company’s commitment extended beyond employment to include comprehensive support for workers’ welfare. Labourhome ensured stable employment, provided secure accommodations, and offered healthcare support, directly benefiting 700 construction worker families.

    EPC Construction Agency project director Jaishankar commented, “The Ola Electric project is one of the largest EV two-wheeler factories in Asia, and its successful completion in record time is a testament to the dedication and efficiency of our partners. Labourhome’s role in managing the workforce was crucial to our success. Their commitment to providing skilled labor and ensuring worker welfare significantly contributed to this landmark project’s timely and successful completion.”

    “We are honored to contribute to this transformative project and make a positive impact on the lives of 700 construction worker families,” stated Labourhome founder R.Vinoth Kumar.” Our collaboration with OLA Electric Project highlights our capacity to manage large-scale workforce deployments and our unwavering commitment to improving workers’ lives.”

    Labourhome’s involvement in the Ola Electric two-wheeler factory project underscores its role as a key player in supporting major infrastructure projects while enhancing the livelihoods of workers and their families.

    One notable impact of Labourhome’s efforts is the story of Ravi, a construction worker who experienced significant improvements in financial stability because of which he was able to provide his children education for the first time.

    Labourhome’s effective workforce management was crucial in maintaining the project’s timeline and efficiency. By ensuring a steady flow of skilled labor and focusing on worker welfare, Labourhome helped minimize delays and ensured the smooth execution of key project phases.Hereby, Labourhome has not only significantly improved the livelihood of these workers and their families but also managed to complete the OLA Electric EV Two Wheeler factory project in a timely manner.

  • Booking.com showcases its ‘Connected Trip’ vision with Sonakshi Sinha and Zaheer Iqbal

    Booking.com showcases its ‘Connected Trip’ vision with Sonakshi Sinha and Zaheer Iqbal

    Mumbai: Booking.com, an online travel company, along with actor couple Sonakshi Sinha and Zaheer Iqbal teamed up with Booking.com’s country manager for India, Sri Lanka, Maldives and Indonesia – Santosh Kumar to enjoy a guided cooking experience, highlighting one of many exciting experiences and attractions available on Booking.com.

    Planning a dream vacation can quickly turn into a logistical nightmare. A recent Booking.com survey reveals that nearly half (42 per cent) of Indians find trip planning stressful, including juggling flights, accommodations, car rentals, activities and the overall logistics. Booking.com, one of the world’s leading online travel companies, is addressing this need by orchestrating the best traveller experience and aiming to make every trip a connected trip.

    Booking.com empowers Indian travellers to seamlessly plan and book all key aspects of their journey on the Booking.com platform, eliminating the need to navigate multiple websites and apps. From finding the right flight to booking the perfect stay, travellers can craft their ideal itinerary with ease. Additionally, options for car rentals, private airport transfers and a vast selection of exciting local activities are all  readily available in one place, to create a frictionless travel experience.

    With nearly half (48 per cent) of the Indian travellers choosing a destination to indulge in local cuisines, the event was a perfect blend of travel, food and memorable experiences. At the ‘The Connected Trip: A Culinary Experience’ event on 12 September 2024, Sonakshi Sinha and Zaheer Iqbal shared their food inspired travel stories while learning to prepare their favourite avocado and cucumber sushi and sattu ka paratha with eggplant and tomato chutney, a delicacy from Bihar reflecting on their local and global adventures and childhood memories. The event illustrated how Booking.com connects travellers with diverse, authentic and immersive experiences based on their needs and preferences.

    Actor Sonakshi Sinha commented, “Travel is my passion. I love immersing myself in the destination’s culture,  exploring the local markets and of course relishing the local cuisine. But planning is a bit of a headache. Juggling flights, accommodations and activities can be overwhelming. Thankfully, Booking.com has simplified this and travellers can now book various elements of their trip on one platform and enjoy a stress free holiday.”

    Adding to this, actor Zaheer Iqbal said, “Food is integral to India’s culture. It has the power to unite people from all over the world. As someone who loves exploring local cuisines whenever I travel, I’m excited to be a part of this event showcasing Booking.com immersive experiences for Indian travellers. Travellers can easily book attractions like sushi making class in Japan or exploring Kolkata’s street food scene – everything in the palm of their hand.”

    Booking.com leverages smart, data-powered predictive technologies, like machine learning and AI, to enhance the traveller experience further. By analysing past choices and preferences, Booking.com can suggest other useful services for their trip, such as car rental, dining reservations, tickets to attractions, and shuttle services, ultimately creating a personalised, AI-enhanced and truly connected booking experience.

    “Today travellers are looking for seamless trip planning and travel experiences where they can search, book and manage different aspects of their trip on one platform,” said Booking.com’s country manager, India, Sri Lanka, Maldives and Indonesia – Santosh Kumar. “At Booking.com, we are dedicated to eliminating friction in travel by continuously innovating to address their evolving needs. Our ‘Connected Trip’ vision embodies this commitment by offering multiple elements of the travel experience in one place and providing seamless, end-to-end support throughout the entire journey. Today, we’re excited to see real progress with our vision for a ‘connected trip’. Today we are seeing real progress in our vision. According to our Booking Holdings Q2 2024 earnings, our connected transactions increased by 45 per cent y-o-y and continue to represent a high single digit percentage of Booking.com’s total transactions.”

    He further added, “We are excited to have partnered with Sonakshi Sinha and Zaheer Iqbal to showcase how travellers can easily book just about every element of their trip on Booking.com – whether it’s renting a car, enrolling for a cooking class or booking an airport taxi – and easily create a travel experience.”

  • Diageo India and BharatCares launch WASH projects in Meghalaya

    Diageo India and BharatCares launch WASH projects in Meghalaya

    Mumbai: Diageo India (United Spirits Ltd.) in partnership with BharatCares, a social impact organisation, launched Water, Sanitation and Hygiene (WASH) projects in Seng Khasi Upper Primary School (Mawlai Khasi Hills) and Soso Tham Memorial School (Lawsohtun) in Meghalaya. The inauguration ceremony was held in the presence of members from Diageo India and BharatCares. The projects will benefit over 120 students and staff members by supporting a healthier, safer, and more conducive learning environment.

    Through this initiative, Diageo India and BharatCares will set up a dedicated RO plant, and renovate a drinking water station with a modern filtration system along with the school boundary wall and toilets at the Seng Khasi Upper Primary School. In addition, a new classroom with a dyna roof, separate toilets for boys and girls along with a handwashing station, an RO plant and a drinking water station will be constructed at the Soso Tham Memorial School.

    Diageo India head of CSR & sustainability Navdeep Singh Mehram said, “At Diageo India, preserving water for life is a key priority under our Society 2030 ESG action plan. We have been championing water stewardship within our communities by investing in improving access to WASH. Together with our NGO partner BharatCares, these initiatives will help enhance the overall well-being by creating a healthier, hygienic and beneficial environment for the students and the staff members.”

    CSRBOX Foundation vice president & government practice Manoviraj Singh said, “We are delighted to continue our collaboration with Diageo India on this community engagement initiative. These projects will help improve the overall infrastructure of the schools by installing water purification systems, upgrading sanitation facilities, and enhancing structural elements. Through these initiatives, we aim to provide students with a better learning environment and access to essential facilities.”

    Diageo India has launched multiple WASH projects impacting communities across eight states in India.

  • Fabindia collabs with MoMSME to empower India’s artisanal heritage

    Fabindia collabs with MoMSME to empower India’s artisanal heritage

    Mumbai: Lifestyle brand – Fabindia has announced its strategic collaboration with the ministry of micro, small, and medium enterprises (MoMSME) under the central government’s PM Vishwakarma Scheme, which was launched on 17 September 2023. This initiative is aimed at supporting India’s traditional artisans, including potters, carpenters, boat makers, weavers, armourers, blacksmiths, masons, goldsmiths, locksmiths, sculptors, stone breakers, hammer and tool kit makers, cobblers, shoesmiths, tailors, doll and toy makers, barbers, garland makers, and other skilled craftsmen, by promoting their products and expanding their market reach.

    The PM Vishwakarma Scheme, a visionary program initiated by the Government of India, seeks to empower traditional artisans across the country by providing them with financial support, skill development, and marketing assistance. The collaboration between Fabindia and MoMSME is focused on enhancing the marketing development activities of artisans registered under the PM Vishwakarma scheme, enabling them to showcase their craftsmanship to a wider audience and boost their livelihoods.

    Key objectives of the collaboration:

    . Market integration: Fabindia will integrate artisan-made products into its retail network, offering them a platform to showcase and sell their goods across markets.

    . Capacity building: Through training and skill development programs, Fabindia will assist artisans in honing their craftsmanship while incorporating modern design trends and technology to increase the commercial appeal of their products.

    . Branding & promotion: Fabindia, with its robust marketing channels, will actively promote the products created by these artisans both online and offline, ensuring greater visibility and demand for authentic, handmade Indian crafts.

    . Sustainability and preservation of traditional crafts: The partnership reflects the brand’s ongoing commitment to preservation and fostering a deep appreciation for India’s rich cultural heritage and its contribution towards artisans.

    Commenting on the collaboration MoMSME and Fabindia Ltd said, “The initiative is committed to preserving and promoting Indian craftsmanship and artisans by providing them with the tools, training, and platform they need to thrive in the modern marketplace. With this collaboration we are sure that it will not only empower artisans but also ensure their crafts receive the recognition and market access they deserve.”

    The partnership is expected to create a significant impact on the lives of artisans, helping them achieve market access and recognition for their work. Fabindia invites consumers and industry leaders to support this initiative by embracing products crafted by artisans and contributing to the growth of India’s artisanal heritage.

  • CHUK launches new Compostable Tableware products for QSRs and caterers

    CHUK launches new Compostable Tableware products for QSRs and caterers

    Mumbai: CHUK, the flagship brand of Pakka, has unveiled new products in its 100 per cent compostable tableware collection, intending to reduce the use of single-use plastic and work towards its vision to contribute towards a cleaner planet. The latest products include a beverage cup, 4-inch dona, and  3cp snack tray, all made from bagasse, the agri-residue of sugarcane.

    CHUK’s innovative and eco-friendly products have been designed to meet the sustainability needs of the food service industry. The bagasse beverage cup, a first of its kind, offers a sturdy, heat-resistant, and compostable solution for hot and cold drinks, ideal for cafes and restaurants. The 4-inch dona, perfect for caterers and event planners, provides a compact, durable alternative to single-use plastics for serving appetizers and desserts at large gatherings. The 3cp Snack Tray, with its versatile compartments, caters to food truck vendors and casual dining setups at festivals and outdoor events.

    These innovative products are designed to benefit a wide range of businesses, from QSRs to catering services and established food chains. They offer sustainable alternatives that meet the growing demand for environmentally responsible food packaging solutions.

    Compostables Division business head Satish Chamyvelumani said, “The newly launched compostable tableware is a result of our continuous research, trials, and customer feedback. CHUK stands at the forefront of sustainable and innovative packaging solutions, and the new offerings are yet another step towards transforming the food service industry by offering high-quality, compostable alternatives to single-use plastics. We look forward to helping brands as well as individuals from the food industry to contribute towards cleaner earth and transform the way people consume food.”

    In 2023, CHUK launched compostable delivery containers that have already gained popularity among leading brands such as Haldiram’s, Bikanervala, Chaipoint and Taco Bell. Additionally, speciality food services like Shri Mata Vaishnodevi Shrine Board, Ram Mandir Trust, FabCafe, Salad Point, Greenit, and Basil Box have adopted CHUK’s delivery containers.

    Over the years, the company has earned prestigious design awards, including the Red Dot Award from Germany, the Good Design Award from Japan, the India Design Award, and the NCII Award. These achievements are a testament to CHUK’s dedication to providing ergonomic and aesthetically pleasing designs for food service and delivery.

  • Kochi’s Onam spirit is celebrated by BAJAJ’s 1000-watt mixer grinder impact hoardings

    Kochi’s Onam spirit is celebrated by BAJAJ’s 1000-watt mixer grinder impact hoardings

    Mumbai: This Onam, BAJAJ has introduced its latest range of durable and powerful 1000-watt mixer grinders designed especially for South Indian kitchens. To celebrate this launch, BAJAJ has rolled out a series of impact hoardings at key locations in the vibrant city of Kochi.

    Our hoarding highlights the Bajaj Mixer Grinder as essential to the endless preparations of Onam Sadya, showing raw, tough-to-grind ingredients going in and perfectly prepared Sadya dishes emerging. The headline #BuiltForNirththaatheCelebrations reflects Bajaj’s commitment to supporting life’s enduring moments, ensuring that the joy of Onam remains vibrant and alive, and embodying the spirit of Nirththaathe (endlessness). To know more about their latest range of durable mixer grinders, head to the brand store on Amazon.

    This is a significant step for BAJAJ, demonstrating their dedication to the South Indian market. The brand has unveiled a hoarding in the prominent Kaloor Stadium location in Kochi. The striking visuals on the hoardings highlight the grinder’s strength and ability to handle the toughest ingredients needed for Onam Sadhya preparations. The creative imagery shows raw ingredients, crucial for the traditional feast, being seamlessly transformed into perfectly blended Sadhya dishes.

    Commenting on the initiative, Devika Sachdev, head of advertising and brand management, said, “This campaign reflects our commitment to providing products that truly meet the needs of our diverse customers. By showcasing our latest innovation, we’re not only enhancing the festive spirit but also reinforcing our presence in the South Indian market. BAJAJ is here to make everyday cooking and special occasions alike easier and more enjoyable.”

    The Bajaj Ninja Series features DuraCut Blades with a lifetime warranty, ensuring precision and durability. Key models include the Powergrind 1000W, Quartz Max 750W, and Elegance Max 500W Mixer Grinders. The Bajaj Military Series, known for its Military Grade Jars and DuraCut Blades, offers robust strength in models such as the GlamMax 1000W, Evoque 1000W, and Glamore 1000W Mixer Grinders. The Bajaj Armor Series is equipped with the MetaGrip Metal Coupler, alongside Military Grade Jars and DuraCut Blades, featured in the Quadra and QuadraMax Mixer Grinders. Each series boasts a fresh design language and is available in premium, vibrant colours that enhance any kitchen décor. Together, these mixers combine industry-first durability features with stylish aesthetics to meet diverse cooking needs.