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Category: MAM

  • Starbucks launches India-inspired classics coffee range celebrating heritage

    Starbucks launches India-inspired classics coffee range celebrating heritage

    Mumbai: Starbucks introduces the all-new Classics coffee range, a tribute to India’s rich cultural and sensory heritage as the brand celebrates 12 years in the country. This new range blends the finest ingredients inspired by India with the perfect preparation, delivering a flavorful experience designed for Indian taste buds.

    Crafted from the top 3 per cent of Arabica coffee beans in the world, the Classics beverages feature light textures, balanced sweetness, and the ideal temperature for a smooth, velvety finish. The range includes the Classic Hot Coffee, a rich espresso and milk blend, and the Classic Iced Coffee, which combines bold espresso with jaggery and milk, starting at Rs 150. Complementing the coffee are Classic sandwiches in popular flavors, such as Chilli Paneer Sandwich, Spinach Corn Sandwich, Paneer Tikka Sandwich, Egg & Mayo Sandwich, and Chicken Salad Sandwich, promising a delightful pairing with every visit.

    TATA Starbucks ceo Sushant Dash remarked, “With more than a decade of history in India, we have been captivated by our country’s unique diversity, the vibrant cultural tapestry and numerous streaks of ideas brewing around us. This inspired us to create a beverage lineup which is a true testament to the growing cultural confidence and pride of India. Meticulously crafted, each beverage is curated with top 3% arabica coffee beans from the world to reflect the taste buds of the Indian consumer, combining it with our Third-Place experience to celebrate not just special occasions, but everyday moments and conversations with loved ones. The Classic beverages are inspired by and for India”

    Since its launch in 2012, TATA Starbucks has expanded to 454 stores across 67 cities, employing over 3,800 partners who bring both global and localised offerings to customers.

     

  • Psychology behind effective visual merchandising: Tapping into consumer behaviours

    Psychology behind effective visual merchandising: Tapping into consumer behaviours

    Mumbai: In the ever-evolving landscape of marketing, understanding consumer behaviour is paramount. Visual merchandising, a vital tool in a marketer’s arsenal, taps into the subconscious cues that influence purchasing decisions. While the digital age has transformed media planning, traditional concepts like primary, secondary, and tertiary media remain relevant. Integrating these concepts thoughtfully into campaign strategies can enhance the effectiveness of visual merchandising.

    The role of media planning in marketing

    Historically, media planning involved categorizing channels into primary, secondary, and tertiary media. This classification helped marketers allocate resources effectively and target consumers through the most impactful mediums. Despite the digital revolution, these foundational principles persist. Visual merchandising, when viewed through this lens, requires a strategic approach to leverage its intrinsic attributes fully.

    Visual merchandising as a medium

    Visual merchandising involves the strategic presentation of products to enhance their aesthetic appeal and influence consumer perception. However, no matter how elaborate or costly, visual merchandising elements are not inherently suited to serve as the primary medium in a media plan. This is largely due to the environment in which consumers encounter these visuals.

    Consider bustling settings like bazaars, malls, or high streets. These environments are filled with stimuli—numerous brands vie for attention amidst crowds of socially engaged consumers. In such contexts, individuals have limited attention to devote to each brand. Contrastingly, when a consumer watches a close cricket match and an advertisement appears during a break, their level of attention is significantly higher. The focused environment of a screen amplifies the impact of the advertising message.

    The challenge of capturing attention

    Assigning primary media responsibility to visual merchandising elements demands an acute awareness of the substantial burden placed on both the choice of elements and the content communicated. The effectiveness of such a strategy hinges on the ability to capture and retain consumer attention in environments where distractions are plentiful. Without this strategic consideration, relying solely on visual merchandising as the main medium can be akin to throwing a Hail Mary pass—hopeful but uncertain.

    Visual merchandising as a secondary or tertiary medium

    Visual merchandising excels when used as a secondary or tertiary medium within a comprehensive media plan. After the consumer has received the primary message through other channels, visual merchandising serves as an effective reminder. By leveraging the natural flow of foot traffic in physical spaces, marketers can reinforce brand messages and prompt action.

    Analyzing customer flow allows marketers to select appropriate visual merchandising elements tailored to specific objectives—attracting walk-ins and driving conversions. For walk-ins, the emphasis is on impact. Eye-catching displays and bold visuals can draw consumers into a store. For conversions, the focus shifts to details—providing information and subtle cues that encourage the consumer to make a purchase. This dual approach utilizes the strengths of visual merchandising without overextending its role beyond its most effective capacity.

    Integrating visual merchandising in the digital age

    In today’s digital age, integrating visual merchandising with online strategies can amplify its effectiveness. For instance, digital signage and interactive displays can bridge the gap between physical and digital experiences. These tools can personalize messages based on real-time data, enhancing engagement and aligning with consumer expectations shaped by digital interactions.

    Moreover, social media platforms can showcase visual merchandising efforts, extending their reach beyond physical locations. By creating visually appealing content that resonates with online audiences, brands can generate interest that drives foot traffic to stores.

    Understanding the psychology behind effective visual merchandising is crucial for tapping into consumer behaviors. By recognizing its role within the hierarchy of media planning, marketers can deploy visual merchandising strategically. When used as a complementary medium, it reinforces messages delivered through primary channels, enhances brand recall, and influences purchasing decisions.

    In an environment saturated with stimuli, the key lies in crafting visual merchandising elements that not only capture attention but also align seamlessly with broader marketing objectives. Through thoughtful integration and a keen understanding of consumer behavior, visual merchandising can significantly contribute to a brand’s success in both physical and digital marketplaces.

    This article has been authored by  Channelplay co-founder & co-CEO Suhas Misra.

  • Havas PLAY launches TATA.ev Pickleball Weekend Fiesta 2024

    Havas PLAY launches TATA.ev Pickleball Weekend Fiesta 2024

    Mumbai: In a bid to bring unique and fresh sports formats to India, Havas Play India, the activation arm of Havas Media Network, is launching the TATA.ev Pickleball Weekend Fiesta. Nearly 200 Picklers from across Delhi & NCR will participate in this open team-format tournament that blends fun, food, live music, and play for a unique experience that celebrates one of the fastest-growing sports in India and across the world.

    The Pickleball Weekend Fiesta will commence on Sunday, 22 September 2024 at one of Delhi’s most premium venues –  the Vasant Vihar Club, Vasant Vihar, New Delhi. This event will feature an open team-format tournament with gender-neutral doubles, catering to both beginner and advanced players. Pickleball communities from across the country will be joining this day-long tournament, participating in competitions and activities curated by the Havas Play team in association with Aditya Oberoi, a sports marketing consultant and a seasoned Pickleball player, bringing insights from the game and ensuring a world-class experience.

    TATA.ev joins as the title sponsor, aligning with the event’s focus on sustainability. The event is powered by Realme Mobile and supported by partners such as ICICI Direct (Associate Sponsor), Eldeco (Real Estate Partner), Storia (Hydration Partner), Stay Vista (Luxury & Hospitality Partner), Fans Play (Fan Engagement Partner), Fittestclub (Sports Accessory Partner), Hudle (Community and Ticketing Partner), Franklin (Ball Partner), Medulance (Medical Partner), Fan To Park (Sports Experience Partner), Radio City (Radio Partner), Republic TV (News Partner) and Vasant Vihar Club (Venue Partner).

    Globally, nearly 80+ countries play Pickleball and in India, there are over 15,000 registered players, with 21 states that have registered Pickleball Associations across the country. The sport is hugely popular in cities including Delhi & NCR, Mumbai, and Bengaluru and has a growing footprint in cities including Hyderabad, Kolkata, Chennai, Jaipur, Ahmedabad, Vadodara, Indore & Bhopal, with new ranking systems, leagues, tournaments & events proliferating across India.

    Commenting on their association with the TATA.ev Pickleball Weekend Fiesta 2024, Tata Passenger Electric Mobility Ltd. chief commercial officer Vivek Srivatsa, said, “For TATA.ev, the Pickleball Weekend Fiesta perfectly embodies the blend of community, sustainability, and technology—values that lie at the heart of our mission. As one of the fastest-growing sports globally, Pickleball is gaining remarkable traction in India, with over 10,000 active players and an impressive annual growth rate of more than 30%, both in participation and court development. The sport’s unique blend of accessibility, low environmental footprint, and emphasis on inclusivity deeply resonates with our commitment to a greener, more inclusive future. By supporting events like this, we not only foster healthy, active communities but also promote collaboration that drives meaningful progress for both society and the planet.”

    “Havas Play is committed to creating content and experiences that are intertwined with consumer passions and activate in the spaces that matter most to people,” shared Havas Play global managing director Charlie Farrant. “The growing passion for Pickle Ball in India demonstrates the untapped potential for brands, and we are excited to partner with TATA.ev for this event that will both provide a forum for enthusiasts to connect with fellow sports lovers and demonstrate to brands the untapped potential in this area.” 

  • MyGlamm partners with Miss Universe India 2024 as official makeup & beauty sponsor

    MyGlamm partners with Miss Universe India 2024 as official makeup & beauty sponsor

    Mumbai: Good Glamm Group’s portfolio brand, MyGlamm, India’s DTC beauty brand has officially partnered with Miss Universe India 2024 as the makeup and beauty partner. As the official makeup and beauty partner, MyGlamm will play a pivotal role in creating stunning looks for all the finalists as they compete for the prestigious title and ensure that each contestant looks her best, reflecting both inner and outer beauty.

    Miss Universe India runs under the leadership of Nikhil Anand, who heads it as the national director after Glamanand Group acquired the Miss Universe franchise this year. In the partnership, MyGlamm will offer a complete beauty transformation for the contestants through its wide range of high-quality products, ensuring that each look is tailored to suit the individual style and personality of the participants. With a team of skilled makeup artists and beauty experts, MyGlamm aims to highlight the unique features and strengths of each contestant, enhancing their natural beauty and boosting their confidence as they compete for the title.

    Speaking about the partnership, Good Glamm Group group brand director Ketan Bhatia said, “As a brand that champions individuality and celebrates beauty in all its forms, MyGlamm is excited to partner with Miss Universe India 2024. Our goal is to provide these contestants with looks that not only enhance their natural beauty but also reflect their unique personalities as they prepare to take on the global stage.”

    Miss Universe India national director Nikhil Anand commented, “We are excited to welcome MyGlamm as the official Makeup and Beauty Partner for MissUniverse India 2024. This collaboration brings together two brands that celebrate individuality. MyGlamm’s expertise in beauty and their commitment to empowering women through self-expression aligns perfectly with our vision and will undoubtedly add to the contestants’ confidence and presence as they prepare to shine on both the national and international stages.”

    The highly anticipated grand finale will take place on September 22, 2024, at Zee Studios in Jaipur, where the winner will be crowned and will represent India at the Miss Universe 2024 competition. The brand’s association with Miss Universe India is a natural extension of its vision to celebrate individuality and promote self-expression through makeup.

    In addition to creating bespoke looks for the contestants, MyGlamm will also host interactive beauty sessions and tutorials throughout the competition. Contestants will be given access to MyGlamm’s expert beauty advice, tips, and techniques to help them present their best selves both on and off the stage.

  • Bugspeaks by Leucine Rich Bio launches “Happy Gut Mission” campaign

    Bugspeaks by Leucine Rich Bio launches “Happy Gut Mission” campaign

    Mumbai:  Leucine Rich Bio- South Asia’s first microbiome company, announced the launch of its “Happy Gut Mission” campaign, aimed at promoting better digestive wellness. Leveraging its cutting-edge microbiome analysis technology, Bugspeaks, the campaign seeks to inform the public about the significance of gut health and provide personalised insights that have the potential to revolutionize everyday dietary choices and lifestyle decisions.

    The campaign highlights the crucial role that everyday lifestyle habits and dietary improvements play in fostering a healthier gut for youngsters as well as the older generation. As gut health becomes increasingly important for overall well-being, Leucine Rich Bio’s Happy Gut Mission will urge people to take control of their digestive health through a focus on nutrition, lifestyle changes, effective screening such as through cutting-edge microbiome testing with the support of BugSpeaks etc., BugSpeaks is a South Asia’s first microbiome test and recently showed the impressive result in a clinical trial with Type 2 diabetes,  the findings of which were published in a prestigious international peer-reviewed journal. Leucine Rich Bio recently launched BugSpeaks2.0 which represents the next leap forward in microbiome testing and personalized health solutions.

    “Understanding the importance of gut health is the first step towards improving it. With the Happy Gut Mission campaign, we are committed to debunking myths and showcasing practical steps to help individuals nurture their gut microbiome,” said Leucine Rich Bio co-founder & director Dr Debojyoti Dhar.

    “By addressing key factors like work-life balance, regular exercise, and cutting down on smoking and alcohol, individuals can significantly boost their gut’s overall well-being,” added Dr Dhar.

    Commenting on the same Leucine Rich Bio CEO Kumar Sankaran stated “Driving innovation in gut health requires continuous investment in cutting-edge research. Through joint research initiatives and collaboration with experts, we are paving the way for advancements in personalized wellness solutions and planning to partner with the biggest diagnostic chains to enhance the awareness of gut health in the near future”

    As the Happy Gut Mission campaign unfolds, Leucine Rich Bio encourages individuals to adopt a holistic approach to gut health, integrating scientifically backed practices with personal lifestyle preferences. With a focus on education, support, and sustainable habits, this campaign seeks to inspire lasting improvements in gut health and overall vitality.

  • Indian martech company Infloso unveils “Molly”

    Indian martech company Infloso unveils “Molly”

    Mumbai: Infloso, an Indian marketing tech company with over 1 million global users, has introduced the world’s first AI marketer “Molly”. This groundbreaking AI—capable of handling end-to-end marketing campaigns independently with precision and swiftness—is set to disrupt the global marketing industry, potentially replacing several marketing jobs.

    Molly is a supercharged AI marketer that tirelessly trains itself on a brand’s entire digital footprint across the internet, and leverages real-time data intelligence to drive efficient, ROI-driven campaigns. It harnesses cutting-edge machine learning techniques, such as Latent Semantic Indexing (LSI) to analyse a massive dataset of over 1 billion data points, ensuring the most comprehensive brand analysis in the industry. Additionally, Molly employs Convolutional Neural Networks (CNNs) for Image and Video Analysis to optimise visual content understanding and to extract actionable insights, combined with Predictive Analytics to forecast and fine-tune campaign performance. With its ability to autonomously optimise campaigns based on real-time performance metrics and market dynamics, Molly not only continuously elevates campaign efficiency but also enhances user control, allowing brands to integrate video, sales data, and customer insights to further amplify its capabilities.

    In its official unveiling video, Molly showcases its ability to execute several tasks traditionally demanding significant human efforts and bandwidth. The video includes the demonstration of an earphone launch strategy—identifying the optimal date and market and conducting a competitive analysis for the launch. In another example, Molly analyses a drop in daily sales and pinpoints the cause—a loading error on the billing page—leading to 119 customer dropouts. Beyond these examples, Molly’s capabilities extend to growing social media channels, optimising content strategies, launching new marketing initiatives, auditing websites, elevating online reputation, budgeting campaigns, and much more, all with unparalleled efficiency and precision.

    In its debut version, Molly is equipped with the powerful capability to comprehend and analyse data in 8 major languages: English, Hindi, German, Italian, French, Russian, Chinese, and Spanish. Infloso is committed to pushing boundaries, with plans to significantly expand Molly’s linguistic proficiency in future iterations. The anticipation surrounding the AI Marketer has already sparked tremendous interest, with CMOs, brand managers, marketing managers, analysts, D2C & SaaS founders, and agency owners eagerly joining the waitlist at http://molly.infloso.ai/. With the waitlist now open to all, the momentum is swiftly accelerating, as more industry leaders rush to be a part of this revolutionary AI tool. The waitlist has already seen over 5,000 registrations within days.

    Speaking on Molly’s unveiling, Infloso’s founder Utkarsh Khandelwal said, “Molly is well positioned to disrupt the marketing landscape, reducing brands’ dependencies on external partners, and empowering marketers. It is much faster and more efficient in doing the work that brands have traditionally relied on agencies for, coupled with better transparency and diligence. For example, an end-to-end campaign which marketing teams would typically take 7-10 days to strategise and execute, can be concluded by Molly in merely a couple of minutes — with significantly higher precision. Furthermore, founders have always had a tough time translating their vision into marketing and getting the right fit with an agency. With Molly, they can benefit with complete autonomy and control.”

  • Hitachi Payment Services and AbhiBus partner to offer digital transit solutions for HRTC

    Hitachi Payment Services and AbhiBus partner to offer digital transit solutions for HRTC

    Mumbai: In a significant move to enhance public transportation services, Hitachi Payment Services, an end-to-end payments and commerce solutions provider, teamed up with AbhiBus, a bus booking platform to implement an Integrated Ticketing Management System (IMTS) and provide cashless ticketing solutions for state-run buses in Himachal Pradesh. This collaboration marks the first such initiative in the state, aimed at enhancing the passenger experience and promoting cashless travel amongst the 1.5 crore passengers that use the state transport services each month.

    The new digital transit solution will enable passengers to access real-time seat availability, make bookings, book tickets online via HRTC mobile app or website, get tickets in real-time at HRTC bus counters and make payments enroute, via state-of-the-art GPRS-enabled Electronic Bus Ticketing Machine (EBTM). Passengers can also choose their preferred digital payment mode from a range of options, including debit/credit card, UPI, QR code, prepaid wallet, and NCMC (National Common Mobility Card) card. Passengers in the free or concessional category can present their smart card passes to the conductor to issue the appropriate travel tickets via EBTM. The EBTM records both the full fare and the concession fare while ensuring a seamless and efficient ticketing service. Additionally, passengers can conveniently check the current timetable for every bus departing from a specific bus stop to any desired location.

    Hitachi Payment Services CEO of digital business Anuj Khosla said, “We are happy to be awarded the prestigious HRTC project. At Hitachi Payment Services, we have been pioneering advanced transit solutions that drive greater convenience for passengers and at the same time improve efficiency for transport operators. Our collaboration with AbhiBus for the Integrated Ticketing Management System will create a new ticketing experience for state public transport users in Himachal. Through our innovative offerings, we continue to transform the transit sector and empower citizens with secure and convenient digital payments.”

    AbhiBus Chief Operating Officer Rohit Sharma stated, “We are delighted to partner with HRTC and Hitachi Payment Services for this prestigious project. This partnership enhances travel with instant ticketing, digital ease, and a superior booking experience for over 3,100+ buses. Himachal Pradesh is now at the forefront of digital bus travel.”

    Himachal Road Transport Corporation Thakur, IAS, managing director Rohan Chand also expressed, “The implementation of an Integrated Ticketing Management System is a significant milestone for us. It allows us to access real-time bus schedules, not only alleviating traffic congestion but also enhancing safety measures. Furthermore, the introduction of digital payments holds great importance, not just for passengers, but also for the hardworking conductors who meticulously account for every penny at the end of each trip, ultimately saving valuable time.”

    Himachal has always been an early adopter of technology and now stands tall among a select group of states with the digitalisation of ticketing services for HRTC. For HRTC, it marks a significant step towards digitalization and integration of its ticketing systems, revolutionizing the overall travel experience for passengers.

  • How targeted marketing strategies are fueling brand visibility and business development for coworking spaces in emerging cities

    How targeted marketing strategies are fueling brand visibility and business development for coworking spaces in emerging cities

    Mumbai: Coworking spaces have grown from niche trends into essential hubs of productivity, innovation, and community building. While Tier 1 cities like Mumbai and Bengaluru have long led the way in embracing these dynamic work environments, Tier 2 and Tier 3 cities are now emerging as the next frontier. These smaller cities are leveraging strategic marketing to attract startups, large enterprises, and local businesses. As these cities evolve into vibrant economic centers, coworking spaces adopt unique marketing strategies that resonate deeply with local cultures and needs.

    Understanding the Potential of Tier 2 & Tier 3 Cities

    Tier 2 and Tier 3 cities in India are witnessing rapid economic growth, driven by a surge in startups, expanding local enterprises, and the entry of larger companies seeking new opportunities. These cities offer lower operational costs and an expanding population of young professionals who are increasingly looking to escape the congestion of metros in favor of more balanced lifestyles. This environment creates a substantial market for coworking spaces, where the demand for innovative and flexible work environments is steadily rising.

    Adapting Marketing Strategies for Local Relevance

    In smaller cities, marketing strategies must be thoughtfully tailored to local values and cultures. Coworking spaces need to speak directly to the local audience, using familiar language and focusing on their contributions to the community. By highlighting how they generate employment, support local businesses, and foster economic growth, coworking spaces can build stronger connections with potential members. Localization goes beyond just language; it involves embedding the brand within the social and economic fabric of the community.

    The Role of Community Engagement in Marketing

    A strong sense of community is essential for coworking spaces, especially in Tier 2 and Tier 3 cities. Organizing local networking events, workshops, and collaborative sessions can foster a sense of belonging among members. Partnering with local businesses and educational institutions for these events can further enhance credibility and visibility. Moreover, mentorship programs that connect seasoned professionals with up-and-coming startups can add immense value, helping coworking spaces stand out in a competitive market.

    Leveraging Both Digital and Traditional Marketing Channels

    In today’s digital age, leveraging targeted online marketing is crucial for coworking spaces to establish a competitive edge. At MyBranch, we focus on enhancing our digital footprint in metro areas to attract corporates looking to expand into Tier 2 and Tier 3 cities. By spotlighting these emerging cities in our digital campaigns, we can generate interest and demand early on. Collaborating with coworking aggregators also allows us to penetrate deeper into local markets, utilizing their established channels to attract more leads and increase brand visibility. Region-specific social media strategies, local SEO, and content marketing focused on addressing local challenges help with necessary discoverability on search engines.

    Despite the rise of digital channels, traditional marketing methods like ATL and BTL strategies remain highly effective in Tier 2 and Tier 3 cities. ATL strategies, including local newspaper ads, radio spots, and billboards in high-traffic areas, continue to play a pivotal role in building brand awareness. BTL activities, such as participating in local trade shows, business events, and community fairs, provide valuable opportunities to directly engage with potential clients and showcase offerings.

    Emphasizing Affordability and Flexibility

    For many businesses and professionals in smaller cities, affordability is a critical factor. Emphasizing the cost-effectiveness of coworking spaces compared to traditional office setups provides a compelling value proposition. Offering flexible membership plans tailored to different budgets enables businesses of all sizes to find suitable solutions. Additionally, value-added services such as business addresses, mail handling, and administrative support can further elevate the appeal of coworking spaces.

    Showcasing Quality Infrastructure

    The quality of infrastructure is often a decisive factor for potential members. Coworking spaces need to highlight features such as high-speed internet, modern amenities, ergonomic furniture, and unique selling points like green building certifications. Virtual tours can be an effective way to showcase the space and facilities, helping potential clients visualize how the coworking space can meet their specific needs.

    Influencer Collaborations for Increased Visibility

    Collaborating with local influencers, including business leaders, entrepreneurs, and social media personalities, can significantly enhance the visibility of coworking spaces. Conducting events with successful local professionals or engaging with popular local influencers can help build credibility and trust within the community, ultimately driving more foot traffic and inquiries.

    Successfully marketing coworking spaces in Tier 2 and Tier 3 cities requires a balanced approach that combines digital strategies with community engagement and traditional marketing channels. At MyBranch, we integrate these strategies to tap into the entrepreneurial spirit of these emerging markets. By understanding local needs, leveraging a mix of ATL, BTL, and digital marketing channels, and continuously adapting to market dynamics, coworking spaces can position themselves as vital hubs for growth and collaboration in these burgeoning cities.

  • A47.in teams up with Tinkle Comics

    A47.in teams up with Tinkle Comics

    Mumbai: A47.in, the brand that celebrates the coolest stories, is to announce a special collaboration with Tinkle Comics, launching an exclusive collection on 17 September, in honour of Uncle Pai’s birthday, the visionary founder of Tinkle Comics. This limited-edition drop brings Shambhu, Suppandi, and Tantri the Mantri to life with unique & exclusive designs across oversized t-shirts, hoodies, and sweatshirts.

    Blending the nostalgia of Tinkle Comics with A47’s mission to celebrate India’s rich cultural legacy, the collection is designed by A47’s in-house creative team. Fans can now wear the beloved characters with pride, adding a piece of comic history to their wardrobe.

    Each design is sure to evoke a sense of childhood joy while offering a contemporary, stylish appeal for today’s generation, in fashion-forward designs that reflect Tinkle’s charm and wit. This collaboration also marks a fresh and modern approach to Tinkle’s legacy, blending nostalgia with contemporary style.

    “We’re so happy to partner with Tinkle Comics for this special launch. It’s a tribute not just to the characters we grew up with, but also to the legacy of Uncle Pai, who gave us these tales. At A47, we stand for celebrating India’s incredible stories, from ISRO to the Armed Forces, and with Tinkle, we continue this mission by honouring a brand that has entertained and inspired generations. It’s more than just merch, it’s a celebration of memories and stories that shaped us,” said A47 founder & CEO Bhavik Vora.

    Added Amar Chitra Katha Pvt. Ltd president and CEO Preeti Vyas, “We are thrilled to bring to consumers the magic of Tinkle through this collaboration with A47. Tinkle characters have always been more than just comic figures—they are friends, mentors, and sources of endless laughter for readers across generations. Over the past few years, Tinkle has expanded its offering to its fans beyond just books, through various transmedia offerings including animation, gaming and apparel. We are very impressed with the work A47 has been doing in connecting India’s young consumers with products that symbolize post-independence pop culture and India pride and are thrilled that they have chosen to introduce Tinkle’s iconic characters through an exclusive apparel range. As part of the launch, Tinkle and A47 will also roll out special giveaways, influencer collaborations, and contests, encouraging fans to share their Tinkle-inspired looks.”

    With Tinkle continuing to be a favourite among readers across generations, this collection taps into the brand’s lasting popularity. As part of the launch, Tinkle and A47 will also roll out special giveaways, influencer collaborations, and contests, encouraging fans to share their Tinkle-inspired looks.

    The range will go LIVE on www.a47.in 

  • Build Your Dream Space with Hero FinCorp’s Personal Loan for Your Home Makeover

    Build Your Dream Space with Hero FinCorp’s Personal Loan for Your Home Makeover

    Home is where we create new memories and relive the old ones. It is a safe place where we live, love, and grow. If you are looking to renovate your existing house or upgrade a new one, you can get a Personal Loan for home renovation from Hero FinCorp. A Personal Loan can be easily approved in minutes and help you get funds to create a house of your dreams. Read this blog to know all the details regarding this quick loan.

    Why Consider a Home Makeover?

    Below are the top reasons why a home makeover should be on your list-

    1. Increased Comfort and Functionality: Over time, your needs and lifestyle may change. A home makeover can help you adjust your space to better suit your current needs, whether it’s adding a home office, upgrading your kitchen, or creating an outdoor oasis.

    2. Enhanced Aesthetics: A makeover allows you to infuse your home with modern aesthetics, making it more visually appealing and in line with current trends.

    3.Increased Property Value: Renovations can significantly boost your home’s market value. Even small upgrades, such as updating the bathroom or kitchen, can offer a good return on investment if you plan to sell your home in the future.

    How Can Hero FinCorp’s Personal Loan Help?

    A quick loan from Hero FinCorp can make your dream space a reality. Here’s how-

    1. High Loan Amount: Whether your makeover involves minor tweaks or major renovations, Hero FinCorp offers loans of up to Rs 5 Lakh. You can choose the loan amount based on your project’s scope and budget.

    2. Quick and Easy Approval: The process of securing a loan from Hero FinCorp is designed to be fast and hassle-free. With minimal documentation required, you can get approval quickly, ensuring your project doesn’t face unnecessary delays.

    3. Flexible Repayment Tenure: Hero FinCorp provides flexible repayment tenures of up to 36 months, allowing you to choose a tenure that aligns with your financial situation. This flexibility ensures repaying the loan is manageable and stress-free.

    4. No Collateral Required: A Personal Loan is unsecured, meaning you don’t have to put your property or any other asset at risk. This makes it an ideal option for those looking to finance their home makeover without worrying about losing their assets.

    5. Competitive Interest Rates: Hero FinCorp offers competitive interest rates on Personal Loans, making it an affordable option for financing your home makeover. You can enjoy the benefits of a renovated space without the burden of high interest costs.

    Steps to Apply for Hero FinCorp’s Personal Loan for Your Home Makeover

    Here’s a step-by-step guide to help you get started-

    1. Check Eligibility: Visit the Hero FinCorp website to check the eligibility criteria. Ensure you meet the basic requirements such as age, income, and credit score.

    2. Apply Online: Fill out the online application form with your personal and financial details. This process is quick and can be done from the comfort of your home.

    3. Submit Necessary Documents: Upload the required documents, including KYC documents and proof of income. Hero FinCorp’s minimal documentation requirement ensures a smooth application process.

    4. Loan Approval and Disbursement: Once your application is approved, the loan amount gets disbursed directly to your bank account. You can then start your home makeover project without delay.

    5. Manage Your Repayments: After receiving the loan, plan your repayment strategy. Hero FinCorp offers flexible repayment tenures, so choose one that suits your financial situation.

    Conclusion

    A home makeover can transform your living space, making it more comfortable, functional, and aesthetically pleasing. However, financing such a project can be a hurdle. You can overcome this challenge to get a Personal Loan and bring your dream space to life. Offering quick approval, flexible repayment options, and competitive interest rates, Hero FinCorp makes it easy to fund your home makeover without hassle. Start your journey towards building your dream space today, and let Hero FinCorp be your partner in creating a home you’ll love for years to come.