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  • Sylvi Celebrates Its 9th Anniversary with Massive Discounts on Luxury Watches at Sylvi Time Carnival on 28th Sept, 2024

    Sylvi Celebrates Its 9th Anniversary with Massive Discounts on Luxury Watches at Sylvi Time Carnival on 28th Sept, 2024

    Sylvi, a renowned watch brand that has become synonymous with modern craftsmanship and affordable luxury, proudly announces its 9th anniversary celebration, the Sylvi Time Carnival 2024. This grand event not only marks Sylvi’s journey of excellence over the past nine years but also invites its customers to enjoy massive discounts on a wide range of luxury watches through a limited-time mega sale, launching on September 28th.

    Sylvi’s 9-Year Journey: Crafting Moments of Innovation

    The Sylvi Time Carnival isn’t just a sale – it’s a celebration of time, innovation, and community. From its humble beginnings in 2015, Sylvi has grown into a brand recognized for its commitment to creating fashionable wrist watches that blend style, functionality, and affordability. The past nine years have been filled with milestones that have shaped the brand into a household name, from launching iconic collections to embracing community-driven initiatives.

    As part of the anniversary festivities, the Sylvi Time Carnival will take place, offering exclusive discounts, special promotions, and much more.

    So, mark your calendar for…

    September 28th, 2024: STC Day  
    and join Sylvi in celebrating nine years of timeless craftsmanship.

    A Look Back: The Road to Success

    Sylvi’s journey began on September 28, 2015, with a bold vision to create stylish, high-quality wristwatches that were both affordable and modern. Despite early challenges, the debut collection quickly stood out for its distinctive designs and commitment to craftsmanship.

    By 2017, the launch of the slim and sports collections marked a turning point, helping Sylvi gain momentum in the competitive watch market. These collections combined comfort with elegance, making   
    Sylvi a favorite among style-conscious consumers.

    The year 2019 saw the introduction of the casual collection, which seamlessly blended style and functionality, catering to a broader audience and becoming an everyday favorite for customers.

    The digital expansion came in 2020 with the launch of Sylvi’s official website, which broadened its reach across the country and ensured a seamless shopping experience for customers.

    In 2022, Sylvi made a significant impact on the community through empowerment initiatives, particularly supporting women and the education of underprivileged children.

    The brand continued to innovate in 2023 by introducing its Prototype Offering, giving customers an exclusive role in shaping future designs.

    Today, Sylvi stands at the forefront of craftsmanship and innovation, poised for continued growth and success in the years to come.

     

    2024: Sylvi Time Carnival Sale Deals & Offers

    As Sylvi prepares for the future, it is time to look back and celebrate the brand’s journey. The 2024 Sylvi Time Carnival is a tribute to nine years of innovation, craftsmanship, and community empowerment. This limited-time offers customers the chance to purchase Sylvi’s latest collections at discounted prices, with special promotions on best-selling models.

    Massive Discounts on Must-Have Watches

    ●    Flat 20% off on all watches  
    ●    Flat 24% off when you buy two or more watches  
    ●    Flat ₹100 off on every Prototype watches  
    ●    22% off on purchases of ₹2999 or more  
    ●    25% off on purchases of ₹4999 or more

    In addition to these generous offers, Sylvi is also hosting Flash Deals on select collections at specific times during the day:

    ●    Timegrapher collection (9:00-10:30 am): 22% off  
    ●    Rig 101 collection (1:00-2:30 pm): 22% off  
    ●    NitroNeon collection (5:00-6:30 pm): 22% off  
    ●    Professional Edge collection (10:30-12:00 am): 22% off

    Visit their official blog: Sylvi Time Carnival Deals & Offers . All the discount codes and detailed information for deals available there.

    Sylvi: A Brand with a Heart

    Beyond its stunning watch designs, Sylvi remains dedicated to its mission of empowering communities. As the brand continues to grow, it maintains a focus on sustainability and giving back. Whether through women’s empowerment initiatives, educational programs, or environmental efforts, Sylvi’s 9th anniversary is not just about celebrating the past but also about paving the way for a brighter future.

    Join the Celebration

    The Sylvi Time Carnival begins on September 28, 2024, and will run for a limited time. Don’t miss the chance to own a piece of Sylvi’s legacy at unbeatable prices. Explore Sylvi’s newest collections, take advantage of massive discounts, and celebrate nine years of Sylvi.

    For more details and to shop the exclusive Sylvi Time Carnival sale, visit sylvi.in.  
     

  • Pee Safe’s new campaign drives 1M sales of disposable period panties

    Pee Safe’s new campaign drives 1M sales of disposable period panties

    Mumbai: Pee Safe has launched a 360-degree campaign for its disposable period panty, which has sold nearly one million units since April 2024, with a 45 per cent repeat purchase rate on its website. The campaign highlights the product’s 360-degree coverage, soft material, panty-like fit, and easy disposal.

    Sales on quick commerce platforms are growing at 20-25 per cent month-on-month. The marketing includes billboards in key areas like Cuffe Parade, Kamala Mills, and Powai, targeting 40,000-50,000 professionals, and radio ads on Radio City and Fever FM, reaching 1.8 million and 2 million listeners, respectively.

    Join Pee Safe in celebrating the campaign and share your experiences with #PadWaliPanty!

    “At Pee Safe, we believe in empowering every individual to embrace their menstrual cycles with confidence and comfort. Through our 360-degree campaign, we aim to normalise period care and celebrate the diverse choices available to menstruators today. Our period panties provide freedom and peace of mind, while our diverse range of period care products provide menstruators a range of choices that prioritize their comfort and lifestyle,” said Pee Safe founder Vikas Bagaria.

    Co-founded by Srijana Bagaria and Vikas Bagaria in 2013 and officially launched in 2017 under Redcliffe Hygiene Pvt Ltd, Pee Safe provides hygiene solutions for women. The brand’s products, including toilet seat sanitiser spray, feminine and men’s hygiene products, grooming, and sexual wellness items, are available in over 25,000 retail counters across 100-plus Indian cities. Pee Safe also exports to 23 countries and is present on major e-commerce platforms.

  • Swiggy One introduces ‘Privileges’

    Swiggy One introduces ‘Privileges’

    Mumbai: Swiggy, India’s on-demand convenience delivery platform, has introduced ‘Privileges’ to its Swiggy One and Swiggy One Lite membership programs. With millions of subscribers across the country, Swiggy One is the only membership program in India that provides benefits across food, quick commerce, dining out, and pick-up and drop services. By forming strategic partnerships with Yatra, Cinepolis, Amazon Prime, Disney+ Hotstar, and others, Swiggy One expands its offerings with exclusive privileges.

    Swiggy One Privileges offers exclusive deals that extend beyond Swiggy’s services, enhancing the experience for members across travel, entertainment, OTT, shopping, and beauty categories.

    In travel, Yatra provides value-added services such as free cancellation, free seat selection, or free meal options on flights for Swiggy One members. In entertainment, Cinepolis offers a flat 30 per cent discount on movies and food & beverages for online bookings and a flat 25 per cent discount at the F&B counter.

    Members also receive exclusive offers from popular OTT platforms, including a ₹150 discount on Amazon Prime, 50 per cent off the Disney+ Hotstar 3M Super plan, and buy one get one month or buy 12 get three months on SonyLiv Premium plans.

    Croma offers a 7.5 per cent discount on purchases of ₹30,000 and above at any of its stores. Hamleys provides free entry to the play arena at major outlets. In beauty and fashion, Swiggy One Privileges includes brands like Ajio, offering 20 per cent off on select items, and Lakme, which provides a complimentary facial waxing service.

    Commenting on the added ‘Privileges’ to the Swiggy One membership program, Swiggy VP of growth Anurag P said, “With millions of users across India, Swiggy One and Swiggy One Lite stand apart for the benefits they provide across fast-growing categories like food delivery, quick commerce, and dining out. We are now making Swiggy One bigger and better through Swiggy One Privileges which has offers spanning high-usage categories such as OTT, travel, fashion, beauty, and more. With these added privileges, Swiggy One will further enhance its standing as the most exciting and rewarding membership program in the country, bringing to life Swiggy’s mission of elevating the quality of life for urban consumers by offering unparalleled convenience.”

    Members are regularly notified of the latest privileges through homepage notifications, post-order updates, and the newly added ‘Privileges’ section within the Swiggy One and One Lite membership pages. Redeeming offers is simple: members can unlock unique codes via the ‘One Membership Privileges’ section and redeem them directly on partner apps to enjoy offers and benefits. This one-step process keeps members informed and engaged throughout their membership, with multiple touchpoints guiding them to avail these time-bound exclusive offers.
     

  • Generative AI and the future of brand storytelling

    Generative AI and the future of brand storytelling

    Mumbai : Brand storytelling is a powerful tool leveraged by marketers to communicate their brand’s values, identity, history and purpose. Marketers see GAI as a productivity booster in brand storytelling, enabling one-to-one personalised experiences and dynamic messaging. According to a SAP report, 48 per cent of companies leverage generative artificial intelligence (GAI) for their marketing and sales content. This illustrates the importance of GAI in enhancing marketing strategies and consumer engagement, improving customer experience, loyalty, and firm performance.

    GAI has the potential to create content at scale and even real-time, helping brands maintain a consistent and dynamic presence on multiple platforms. These tools often are easy to use especially by users belonging to a non-technical background. Large brands like Vistara, Zomato, Coca cola, BMW etc. have employed AI in the creation of ads for various marketing channels like billboards, social media and events. Companies like Netflix and Amazon are leveraging GAI to curate personalised recommendations and experiences, effectively turning each customer interaction into a unique storytelling opportunity.

    By analysing engagement patterns with AI-generated content, brands can also gain deeper insights into customer preferences and behaviours, further refining their storytelling strategies. Also, the scale at which content is generated, brands can rapidly experiment with different storytelling approaches and monitor their effectiveness to select the best suited story. GAI is also being used in engaging customer experiences at events, experience centres and museums. Museum of Modern Art (MoMA), New York uses AI to enhance their visitor experience by analysing visitor behaviour and experiences. BMW teamed up with an agency to project AI content on their BMW 8 series Gran Coupe. The algorithm was fed with 50,000 images and artwork spanning 900 years.

    Some researchers believe that there is a need for more empirical studies to quantify the benefits of GAI in storytelling. The research should focus on measuring the impact of GAI on key marketing metrics such as customer engagement, conversion rates, and campaign effectiveness. These studies will also initiate the development of best practices for implementing GAI in marketing.

    While more small to medium companies are enthusiastic about adopting GAI there are a few barriers to the absolute adoption of GAI.

    ●   Cost – The enterprise version of most GAI services charge monthly or annually which can be a hindrance for small companies in developing countries.

    ●   Data privacy – Employing GAI on large scale projects collects proportionally large amounts of consumer data, raising privacy concerns and regulatory challenges.

    ●   Lack of skilled workforce – Since it is a fairly new field of work, there is a dearth of skilled professionals in AI and data science who can develop and manage GAI systems.

    ●   Quality control – Images especially videos generated by AI can be unpredictable as there is a lack of quality control on visual content. Often correcting mistakes made by AI in images and videos can take more time than creating them from scratch.

    Although, GAI is great to enhance the creative process for creators and designers, potentially streamlining brainstorming and simplifying development stages. IT cannot entirely replace the need for human generated content. AI on its own is not good enough to develop the entire brand story. It is only a tool that requires more experimentation and study on its effectiveness. As the technology evolves, it is certain that newer innovative ways of leveraging it will develop.

    The article has been authored by Tagglabs founder Hariom Seth.

  • Omnichannel marketing: Engaging customers across platforms

    Omnichannel marketing: Engaging customers across platforms

    Gone are those days when consumers used to contact just one channel regarding a specific brand or business. In today’s dynamic world, which is swarming with countless digital platforms, the consumers choose several channels to interact with a brand. Therefore, it has become crucial for brands to integrate online and offline channels to craft seamless customer experiences.

    Understanding omnichannel marketing

    This omni-channel approach paves the path for  a consistent and personalized experience across multiple touchpoints contrary to multi-channel approach that caters to different channels individually. Omnichannel marketing helps integrate all channels to create a single coherent brand message. Whether a consumer chooses to interact with a brand through social media, on its website, attempts to connect through messages or visits their physical store, the experience should be a unified one.

    Centered around ‘customers’

    The customer lies at the core of omnichannel marketing. Getting deep and truly understanding the customer journey as well as all of their preferences and behavior will be a key approach to delivering hyper-personalized experiences across every channel. Brands, through data analytics, will capture the most vital customer insights that may only exhaustively understand their needs to deliver the right message at the right time.

    Choosing the right technology

    Delivering a seamless experience necessitates creating an integrated technology ecosystem consisting of CRMs (Customer Relationship Management Systems), data analytics platforms and automation tools. These technologies will help understand and track consumer behavior alongside offering consistent messaging across multiple channels.

    Personalisation is ‘King’

    Every customer is unique and so will be their needs. Leveraging data analytics to gather insights pertaining to customer behavior and preferences help tailor content of the messages and offers to fit each customer’s unique needs. For example, in case you are searching for a new pair of shoes on a website, receiving offers based on recent searches will enhance relevance and boost chances to engage with the brand.

    Launching an Omnichannel Marketing Strategy

    Other than understanding the buying behavior and preferences of your target consumer, invest in the right technology and deliver more personal experiences across channels.

    1    Cross-platform data flows

    Create a system where data gathered on one platform (for instance, a mobile application) can be utilized to automatically enrich the user experience on another platform. This will facilitate seamless transitions across touchpoints and improve customer satisfaction.

    2    AI-driven personalisation

    Capitalize on AI to deliver personalised experiences based on real-time consumer behavior. Offering content and recommendations tailored to evolving customer needs for hyper-relevant and dynamic experiences lies at the heart of omnichannel marketing.

    3    Sync real-time inventory

    Invest in and implement technology that offers real-time visibility into product availability across channels.This would help customers seamlessly switch between online browsing and in-store shopping catering a unified brand experience.

    4    Geofencing

    Reaching the actual target customer with the right message or offer at the right place is one of the most critical steps when bridging the online and offline gap. Using geofencing technology, the right messages or offers can be sent to customers near the physical stores to enhance their in-store shopping experience.

    5    Integrated customer support

    Customer service across the platforms needs to be harmonized where the customer can switch platforms but continue the conversation seamlessly. For instance, for the same customer who initiated a live chat with the support desk, they should be allowed to pick up from the point at which they dropped the conversation when using the brand’s social media support line, without necessarily repeating any information.

    The article has been authored by AdCounty Media co-founder and chief revenue officer Delphin Varghese.

  • Bata India launches Pujo Glam collection

    Bata India launches Pujo Glam collection

    Mumbai: Bata India launches the new Pujo Glam collection just in time for the festive season, celebrating Pujo shopping, family gatherings, and Pandal hopping with friends. The brand continues to deliver the latest styles at great prices ahead of the festivities. With nearly a century in India, Bata resonates with consumers by offering trending and premium styles. Recommended by actors Neel Bhattacharya and Trina Saha, the latest styles start at just Rs 799, allowing you to celebrate Pujo with a new look each day.

    The campaign featuring Neel Bhattacharya and Trina Saha captures the excitement of Pujo shopping and the joy of reconnecting with friends. The actors embody the spirit of the collection, showcasing how Bata’s diverse range of footwear can enhance any outfit, whether traditional or contemporary.

    Speaking on the launch, Bata India’s head of marketing Deepika Deepti said, “Bata’s journey in India began right here in the East and we have been a part of the region’s celebrations for generations. Our long-standing presence has given us unique insights into our customers’ desires for fashion-forward, high-quality designs at affordable prices. We’re proud of our legacy and are excited to continue to democratize fashion with the latest Pujo Glam collection. We believe that everyone deserves to feel like a celebrity and should have access to stylish offerings.”

    The Pujo Glam Collection by Bata is designed to complement the festivities of Durga Pujo. As families and friends come together for traditions like pandal hopping, dinners, celebrations, and reconnecting, this collection caters to every occasion. For women, it offers heels that pair well with sarees and traditional outfits, as well as flats and sneakers suitable for long days of festivities. The men’s collection includes formal loafers and mojaris for dressy evenings, ethnic flats and kolhapuris for a traditional look, and sneakers for a modern style. The collection stands out for its variety of styles, colors, and designs at affordable prices, ensuring everyone, regardless of age or personal style, can find fashionable footwear that suits them.

  • The Sleep Company marks 100 stores with Rs 1.25 crore mattress giveaway

    The Sleep Company marks 100 stores with Rs 1.25 crore mattress giveaway

    Mumbai: The Sleep Company (TSC) launched a landmark giveaway campaign to celebrate its 100th store, investing Rs 1.25 crores to distribute mattresses nationwide. This made TSC the first mattress brand in India to undertake such a significant giveaway, highlighting its commitment to improving sleep health.

    The campaign began in Bengaluru and quickly expanded to Mumbai, Delhi, Hyderabad, and Chennai due to enthusiastic response. With careful planning and engagement of 100 influencers, the event on 31 August raised awareness about quality sleep while providing mattresses.

    TSC’s patented SmartGRID technology underscored its mission to enhance well-being across the country. As TSC reflected on this success, it looked forward to innovative products and potential international expansion, continuing its journey toward a well-rested nation.

    Indiantelevision’s Suman Baidh caught up with The Sleep Company CMO Ripal Chopda to discuss the innovative strategies behind their landmark giveaway campaign, the impact of customer trust on their growth, and the exciting plans for future product launches and international expansion.

    On the planning process behind this massive giveaway,  the key challenges and overcoming them

    We initially rolled out our giveaway campaign in Bengaluru, as it was the city where we began our offline journey. The enthusiastic and overwhelming response from customers in Bengaluru motivated us to expand the campaign on a much larger scale. This inspired us to take on the ambitious task of executing a giveaway worth Rs 1 crore—one of the biggest giveaway initiatives across the country that was aimed at rewarding our customers and strengthening our brand presence.

    To take this campaign to new heights, we selected the top four metro cities: Mumbai, Delhi, Hyderabad, and Chennai, ensuring we reached key markets where we had a growing customer base. In each city, we carefully chose four strategic locations to maximize engagement and outreach. Planning for such a large-scale campaign required a month of thorough preparation, coordination, and strategy to ensure every detail was executed flawlessly.

    On 31 August, the giveaway was successfully conducted across all four cities, marking a significant milestone for us. To further enhance the campaign’s impact, we gave away pillows to customers as part of the giveaway. We also engaged 100 influencers across the four cities to amplify the campaign on social media, driving buzz and excitement among their followers. In addition to digital efforts, we leveraged traditional print media to directly reach city residents and create awareness about the giveaway in the lead-up to the event.

    On the most surprising reaction that received during the campaign

    The response in Bangalore was truly astounding, and the entire campaign was full of pleasant surprises. One of the most unexpected reactions was the overwhelming turnout—seeing over 1,200 people eagerly lining up outside the store since midnight was incredible. What surprised us even more was the sheer speed at which the giveaway unfolded. The entire offer was claimed within just 45 minutes! Given that this was our first giveaway campaign, every aspect, from the turnout to the energy, exceeded our expectations and left us thrilled.

    On customer trust influencing the pace and direction of your brand’s growth and any stories or customer feedback that stand out in this journey

    Our rapid expansion, achieving the milestone of 100 COCO stores in just two years, is a direct result of the trust our customers have placed in us. Their love for our brand and products has been truly remarkable. Our patented SmartGRID technology has made a lasting impact, and the positive response has inspired us to do even more for the people of India, helping them sleep and sit better. The greatest reward of our efforts comes from customer testimonials, with many sharing how our products have alleviated back pain, improved sleep quality, and even resolved health issues.

    From the beginning, we’ve prioritised building strong relationships with our customers by delivering innovative, high-quality products paired with exceptional service. This deep customer confidence has not only driven our growth but also guided us in refining our offerings and expanding our reach. As we continue to grow, we remain committed to delivering on our promise of superior sleep solutions and enhancing the well-being of our customers across India.

    On the factors that enable this campaign to go beyond selling mattresses and actively contributing to improving sleep health in India

    Since its inception, our mission has been to help people sleep and sit better across the country. With this large-scale campaign, we continue to fulfil our mission. By giving away our mattresses to our customers we have created awareness about the importance of experiencing a world-class mattress. Given that, we spend two-thirds of our lives on mattresses it is crucial that customers experience our mattresses and use them and realise how our patented  SmartGRID technology can create a difference in their lives, and improve the overall health of individuals. Through this initiative, we aim to raise awareness about the importance of quality sleep and the role our products play in enhancing sleep health.

    On the next big dream for The Sleep Company and any hints on future campaigns or products

    Expanding the love and trust of our customers continues to be our dream and motivation. Technology is at the heart of our company, and we will continue to launch innovative products that help people in India sleep and sit better. We have many exciting developments in the pipeline, including the introduction of AI-integrated products designed to enhance sleep quality. Additionally, we plan to expand beyond India, starting with the United Kingdom. We are investing in identifying the right product-market fit there, and if successful, this will open doors for further expansion into other European and North American markets.

  • Smytten Pulse and Dabur partner for data-driven product development

    Smytten Pulse and Dabur partner for data-driven product development

    Mumbai: Smytten Pulse, an AI-led consumer research and insights platform, partnered with Dabur to provide targeted insights. The platform’s consumer research solutions helped Dabur refine its product and market strategy through efficient and extensive consumer research.

    Dabur, a consumer goods company, aimed to enhance one of its new product offerings by evaluating consumer feedback in a niche market segment. Through its collaboration with Smytten Pulse, Dabur effectively reached and assessed its market via an authentic respondent base, resulting in high-quality data across product, concept, and communication testing. This enabled data-driven decisions for their new product line.

    Using Smytten, an Indian product discovery and trial platform, Smytten Pulse focused on an audience segment that aligned with Dabur’s key demographics. The technology of Smytten Pulse facilitated effective surveying, analysis, and the creation of business recommendations regarding product usage, formulation, and packaging. The consumer feedback and recommendations from the research team supported Dabur in developing marketing strategies for their product line.

    Dabur CMI head Vinay Virwani stated on the partnership, “We piloted with Smytten for getting to a niche TG – which they were able to accurately recruit based on their databank of purchase history. This collaboration with Smytten Pulse gave us rich and sharp insights based on actual behaviour – a sharp contrast to traditional claim-based market research methodologies. Their platform has the unique ability of intent base targeting of consumers which allows for more real-life, authentic responses. Beyond the excellent technology, their focus on driving value through sharp insights has solidified our trust in their capabilities. We look forward to them as a vital partner in our journey to market excellence.”

    Smytten and Smytten Pulse co-founder Siddhartha Nangia added, “It’s been a rewarding experience to work with Dabur, a brand that sets the standard in the consumer goods industry. As a trusted partner in the brand’s journey towards market excellence, we look forward to strengthening our partnership, driving innovation, and achieving remarkable success together.”

    The methodology provided insights into market gaps, consumer preferences, and product performance. By using an agile approach to deliver insights quickly, Smytten Pulse helped Dabur make informed decisions in a competitive market. Smytten Pulse’s strength lies in consolidating marketing activities on one platform, enabling brands and marketers to navigate the market with reliable and cost-effective solutions. The platform offers a range of research solutions, from product testing to communication analysis, enhancing the understanding of consumer behaviors and perceptions.

  • Consumer sentiment shows recovery and improves with a minor uptick: LSEG-Ipsos PCSI September 2024

    Consumer sentiment shows recovery and improves with a minor uptick: LSEG-Ipsos PCSI September 2024

    Mumbai: Consumer sentiment among urban Indians has improved and has shown recovery in September 2024 with a minor uptick of plus 0.4 percentage points. Further, the consumer sentiment is up for jobs, economy, investments and personal finances, according to the September wave of the LSEG-Ipsos primary consumer sentiment index (PCSI) India report.

    The LSEG-Ipsos PCSI maps consumer sentiment on four sub-indices and the sentiment for the PCSI employment  onfidence (“Jobs”) sub-index, has seen an uptick of plus 1.1 percentage points, the PCSI  urrent personal financial conditions sub index (current conditions) is up plus 0.3 percentage points; the PCSI investment climate (“Investment”) sub-index is up plus 0.1 percentage points; and the PCSI Economic Expectations (“expectations”) sub-index is up plus 0.5 percentage points.

    Also, India has ranked second on national index score across 29 markets.

    Ipsos India CEO Amit Adarkar has high hopes on H2, after a tough H1: “Consumer sentiment has shown recovery after being downbeat last month. Apart from the overall upswing in consumer confidence this month, the sentiment has shown recovery for daily household spends, savings, economic growth and jobs. H1 saw major cutback by companies due to tough macro conditions and the global economic slowdown, global inflationary conditions and job cuts. With a good monsoon this year and the festival season reaching its pinnacle with navratri, dhanteras and diwali coming up, consumer sentiment should see a major boost next month. Sentiment around jobs improved last month, and this month too consumers are bullish about the job market and hiring. India is also recovering from the havoc unleashed by extreme weather conditions, in terms of flooding and landslides through July and August.”

    Consumer sentiment in 29 countries

    Among the 29 countries, Singapore (62.5) now holds the highest national index score. Singapore, along with India (62.0) and Indonesia (61.5) are the only countries with a national index score of 60 or higher.

    Eleven other countries now show a National Index above the 50-point mark: the Netherlands (57.4), Mexico (55.9), the U.S. (55.0), Great Britain (54.1), Sweden (54.0), Germany (53.7), Thailand (52.1), Brazil (51.3), Malaysia (51.2), South Africa (50.5), and Australia (50.2).

    In contrast, just four countries show a National Index below the 40-point mark: South Korea (39.7), Japan (39.4), Hungary (36.4), and Türkiye (30.8).

    “Notably, India has stayed among the top three markets with high national index score and stayed resilient despite several global crises popping up one after the other. Being a growth oriented emerging market and its economy resting greatly on domestic consumption, we have been able to offset the extreme impact. Though global economic slowdown has further weakened the rupee against the dollar,” stated Adarkar.

  • Celebrate National Chai Day without the cleanup hassle

    Celebrate National Chai Day without the cleanup hassle

    Mumbai: It’s been a while since those long weekends, and with the daily office routine, fatigue has started to settle in. This weekend, take a break and gather your friends for a chai party to reconnect. Picture this – friends gathered, sipping on chai, sharing stories, and engaging in conversations. It’s a moment to step away from the busy pace of life and connect with those who matter.

    What better occasion than National Chai Day? From a Desi High Tea Party and chai-tasting to the classic ‘Chai pe Charcha,’ there are plenty of ways to unwind. However, cleaning up afterward can be challenging, as chai stains and residue on utensils often require extra effort to clean.

    Influencer Mahita Vankayala shared, “Whether I am alone or with friends, chai is my go-to drink. Alas, cleaning chai utensils can be a real hassle, but ITC Nimeasy has made it a breeze. Its Enzyme Technology* and Lift Off Action^ swiftly remove even the toughest stains, making the post-chai session cleanup a stress-free experience.”

    To start, rinse your stained mug or teapot with warm water to loosen any surface residue. Next, apply a small amount of ITC Nimeasy dish soap directly to the stains. Its Enzyme Technology* effectively removes tough stains through its Lift Off Action^. For stubborn marks, fill your mug or teapot with warm water and Nimeasy, allowing them to soak for easier stain removal. Finally, rinse thoroughly with warm water, and your mugs and teapot will be clean and ready for your next chai session.

    ^Based on lab study on food samples

    *Based on lab study on food soil