Category: MAM

  • The right mat: Boosting performance and safety in wrestling and kabaddi

    The right mat: Boosting performance and safety in wrestling and kabaddi

    In contact sports such as wrestling and kabaddi, the playing surface plays a critical role in determining athlete safety, comfort, and performance. The mat not only cushions falls but also influences how athletes move, grip, and balance during high-intensity encounters. While both sports are contact-driven and demand immense physicality, they have distinct characteristics that shape how the mat interacts with the athletes.

    Injury prevention and safety

    The prevention of injuries is a paramount concern in both wrestling and kabaddi, given the physical intensity and frequent body contact involved in both sports. The right mat can significantly reduce the risk of injury by providing adequate cushioning to absorb the force of falls, tackles, and other impacts.

    In wrestling mat must be soft enough for cushion falls yet firm enough to allow for proper improvement and grip. Wrestlers engage in intense grappling, throws and takedowns all of which put pressure on the body. Mats that are too firm may fail to absorb the impact effectively, leading to increased risk of concussions, joint injuries, and bruising. Conversely, mats that are too soft may cause instability, making it harder for athletes to maintain their balance, potentially increasing the risk of sprains and twists. Additionally, modern wrestling mats are often coated with antimicrobial substances to prevent infections, which are which are common in close-contact sports  

    Athlete comfort

    Athlete comfort is another critical factor influenced by the mat choice in both wrestling and kabaddi. Comfort not only affects an athlete’s immediate experience but also their long-term performance by reducing fatigue and injury.

    In wrestling, the mat’s ability to provide a stable yet cushioned surface is crucial for minimizing joint stress. Wrestlers spend significant time grappling on the ground, and a comfortable mat can reduce the wear and tear on their bodies. The material and thickness of the mat play a significant role in determining the level of comfort. High-density foam mats are often preferred for wrestling, as they provide both comfort and support, allowing athletes to perform at their best without experiencing undue fatigue from harsh landings or prolonged groundwork.

    Similarly, in kabaddi, where athletes must make rapid sprints and execute tackles in a small playing area, the mat’s comfort is critical. A surface that is too hard can lead to discomfort, reducing the players’ ability to make explosive movements, while a surface that is too soft can make it difficult to change direction quickly, affecting agility. The transition from traditional mud surfaces to synthetic mats has led to a need for materials that minimize discomfort and reduce the impact on joints during fast-paced action. Properly designed mats can help reduce fatigue, enabling players to maintain high performance over longer durations.

    Impact on performance

    The type of mat used in wrestling and kabaddi can directly impact athletic performance. In athletic mats, the right amount of grip allows athletes to execute takedowns, throws, and holds with precision. If the mat is too slippery, it can result in failed techniques or unnecessary slips, hindering performance. Grip is especially important in wrestling where leverage and positioning are key to gaining an advantage over the opponent. The surface texture of the mat should allow wrestlers to move fluidly while providing the necessary traction to maintain stability during aggressive movement.

    In kabaddi, mat design is equally important for performance. As the game involves rapid sprints, sudden directional changes, and quick tackles, the mat must provide adequate grip for the feet. This prevents slipping during crucial movements, allowing players to maintain balance and control. A good quality mat can enhance player agility, giving them the confidence to perform complex maneuvers without the fear of losing their footing. Furthermore, the elasticity of the mat can affect how a player rebound from tackles and how quickly they can regain their footing which is crucial in a game where speed is paramount.

    The choice of mats in kabaddi and wrestling is more than just a matter of comfort it is integral to injury prevention, athlete well-being, and peak performance. In wrestling, mats that balance the softness and firmness reduce the risk of injury while promoting optimal movement and grip. Similarly in Kabaddi, modern mats have evolved to provide comfort, safety, and agility allowing athletes to perform at their best.  As both sports continue to develop, innovations in mat technology will play an increasingly important role in enhancing athlete safety, comfort, and performance on the mat.

    The article has been authored by Gravolite director Paras Maheshwari.

  • The role of AI in shaping tomorrow’s workforce

    The role of AI in shaping tomorrow’s workforce

    The rapid advancement of AI technologies, particularly in recent years, has sparked both excitement and concern about their potential to replace human roles across various sectors. Tools like ChatGPT have demonstrated the ability to perform tasks that were once the exclusive domain of humans, such as writing, coding, and even creative endeavours like photography and editing. As AI continues to evolve, it raises a pressing question: Can AI truly take over human jobs, and if so, what does that mean for the future of work?

    The introduction of tools like Chat GPT, Sora, GitHub and others has given us a peek into how AI can change the way we live and work. The tasks that used to take hours or days can now be completed in minutes. And this is just the beginning. As AI evolves, we will enable humans to take over multiple roles across fields. In industries like customer service, technical writing, and content creation, AI is already making inroads by handling routine inquiries, drafting reports, and even brainstorming creative ideas. ChatGPT and its peers are reducing the need for human labour in some areas, demonstrating AI’s potential to take on roles that involve knowledge-based work.

    How well is AI doing our jobs?

    At this very moment, 57 per cent of content on the internet that exists is generated by AI, according to a study by Amazon Web Services. Another report by Forbes stated that 90 pet cent of content on the internet will be generated by AI by 2025. Automation in manufacturing has already replaced many manual jobs with robots capable of performing tasks faster and more efficiently than humans, reducing costs and increasing productivity.

    The field of programming, once seen as an impenetrable domain for AI, is now being influenced by it. Advanced AI tools can write code, assist in debugging, and automate repetitive tasks, making development cycles faster and more efficient. Companies are leveraging AI to handle everything from boilerplate code generation to automating the testing process, reducing reliance on entry-level programmers.

    AI is also making headway into creative areas like photography and editing, once thought to be immune to the impact of AI. In photography, AI-powered tools can automatically edit images, adjust lighting, and enhance photo quality, removing much of the manual labour involved in post-production. Video editing, too, is being streamlined by AI, which can cut and arrange footage based on pre-set preferences. AI is also creating music, providing voice assistance, teaching some of the hardest subjects and many more things across many industries. If we assume AI is going to take over every industry at the same rate, most of the jobs we have today will be taken over by AI sooner than expected.

    The reality of AI taking over our jobs

    While some jobs will inevitably be automated and taken over, AI is more likely to reshape roles rather than eliminate them entirely. The World Economic Forum’s Future of Jobs Report highlights that by 2025, AI could replace 85 million jobs, but it is also expected to create 97 million new ones. This shift shows that the focus will be on changing the types of jobs people do, rather than reducing the number of jobs overall.

    Moreover, no company can run entirely on AI. A recent incident of Microsoft’s “Blue Screen of Death” showed the dangers of over-reliance on technology. A faulty update from CrowdStrike caused a global outage, disrupting hundreds of planes, hospitals, trains, offices, and more. It was a clear reminder of the risks of depending too much on AI or any technology. To truly benefit from AI’s potential, we must combine its strengths with human oversight, ensuring a balanced approach as we move forward. From what we have seen so far, “AI won’t replace human jobs but the people who can use AI could replace them”. With evolving technology and workplaces continuously streamlining operations, we will need to adapt to the technology and upskill ourselves to become more efficient.

    Conclusion: Will AI take over?

    AI is undoubtedly transforming industries and changing the way we work, but a complete takeover of human roles remains unlikely—at least for now. While AI excels in automating tasks and replicating certain aspects of creativity, it cannot fully replace human ingenuity, empathy, and emotional understanding. The future of work will likely see a blend of AI and human collaboration, where AI handles repetitive and technical tasks, and humans focus on creative, strategic, and emotionally driven roles. As AI continues to advance, it’s crucial that employees and companies adapt, ensuring that the benefits of AI are harnessed while preserving the unique qualities that only humans can bring to the table.

    The article has been authored by Mudrex CEO & co-founder Edul Patel.
     

  • Everlite By Senco unveils its latest narrative – ‘Har Jazbaat Ko Karein Celebrate’

    Everlite By Senco unveils its latest narrative – ‘Har Jazbaat Ko Karein Celebrate’

    Mumbai: In a poignant reflection of emotional connections, Everlite By Senco has unveiled its latest narrative, ‘Har Jazbaat Ko Karein Celebrate’, that beautifully encapsulates the essence of unspoken bonds between two women. This festive season, this story serves as a powerful testament to the strength found in understanding and support beyond words.

    The story encapsulates intimate moments shared between characters – applying a bindi, helping with earrings, and bonding over mutual excitement for the Navaratri festivities. Each act of silent support reflects the essence of feminine power and resilience, perfectly aligning with the themes celebrated during this vibrant festival.

    This unexpected twist not only enriches the storytelling but also emphasises the beauty of understanding and connection that exists beyond verbal communication. At the heart of this narrative lies the jewellery itself, serving as a mute symbol of the subtle yet powerful bond shared between the characters. Each piece enhances its appearance while embodying the true spirit of Shakti – the inner strength that shines brightly from within.

    As Everlite acts as a catalyst, it bears witness to these precious moments, reminding us that beauty is often found in what’s unsaid, which when shared, is heartfelt! Such ankahee bond flowers in the absence of any reliance on words.

    As we honour the festival of Navratri, let us embrace the treasures of unspoken connections and the power of emotional understanding that unite us all.

    Senco Gold & Diamonds director and head of marketing and designs Joita Sen shared, “We had a wonderful time filming this campaign and believe our audience will connect with it deeply, especially now. This Navratri, through our Shakti Edit and Lotus Collection, we’re unveiling designs that honor the divine feminine and evoke a sense of inner strength. With Everlite by Senco, we continue to celebrate Devi Puja alongside our other campaigns like Aparupa and Sajilo Rey.” 
     

  • LIC partners with Lotus Petal Foundation for sustainable development

    LIC partners with Lotus Petal Foundation for sustainable development

    Mumbai: Life Insurance Corporation of India (LIC) has partnered with Lotus Petal Foundation, a Gurugram-based NGO, to advance sustainable development and enhance quality education. Supported by the LIC Golden Jubilee Foundation, this collaboration has funded the installation of a 45 KW solar power system at the foundation’s 5-acre Education & Skill Development campus, which aims to educate 10,000 underserved children under one roof, making it one of India’s largest philanthropic schools.

    The solar installation reflects LIC’s commitment to environmental responsibility by reducing the campus’s carbon footprint and energy costs. This initiative serves as a benchmark for institutions implementing green energy solutions, creating a sustainable and eco-friendly learning environment for students.

    LIC India’s regional manager Manoj Atrishi emphasised the importance of sustainability:”LIC is honored to be part of this transformative journey and support a place like this which will become one of India’s largest philanthropic schools. We believe that by experiencing the benefits of clean energy, students will be inspired to build a greener future.”

    Lotus Petal Foundation founder and managing trustee, Kushal Raj Chakravarty expressed gratitude:

    “We are deeply grateful to LIC for their support in this critical phase of our journey,” he said. “The installation of solar panels is not just an investment in renewable energy; it is an investment in creating a sustainable and environmentally conscious campus where students can learn and thrive.”

  • OPPO unveils Reno12 Pro 5G Manish Malhotra edition for festive season

    OPPO unveils Reno12 Pro 5G Manish Malhotra edition for festive season

    Mumbai: OPPO India has launched the limited-edition Reno12 Pro 5G Manish Malhotra Edition just in time for the festive season. This special edition smartphone, inspired by Manish Malhotra’s iconic world collection, captures the richness of India’s cultural heritage with intricate gold filigree and floral embroidery over a sleek black backdrop.

    Manish Malhotra expressed his enthusiasm about the collaboration, stating: “I have always endeavoured to fuse tradition and opulence, and this collaboration with OPPO India captures that vision perfectly. The OPPO Reno12 Pro Limited Edition melds my passion for intricate detailing with the fine craftsmanship that OPPO brings to the table. With its luxurious design, this phone is the perfect companion for the festive season, combining beauty, elegance, and celebration. Together, we have created something that looks beautiful and feels luxurious to hold and flaunt.”

    OPPO India’s “Crafted from Culture” campaign draws on India’s artistic traditions, such as Mughal floral motifs and embroidery styles from Rajasthan and Uttar Pradesh. The black-and-gold colour scheme represents beauty, luxury, and the festive spirit of India, making the Reno12 Pro 5G a luxurious companion for Diwali celebrations.

    OPPO India, head of product marketing, Karan Dua added:  “At OPPO India, we believe in the power of collaboration to create something truly special. Partnering with Manish Malhotra for the Reno12 Pro 5G Limited Edition has been an exciting journey of blending tradition with modernity. Manish’s iconic design sensibilities, rooted in India’s cultural aesthetic, have brought a unique artistic vision to life in this edition. Together, we have crafted a celebration of craftsmanship and creativity, making this festive season even more special for our consumers.”

    This limited-edition phone combines OPPO’s cutting-edge material science with Malhotra’s intricate artistry, featuring advanced double etching, eight-layer construction, and high-precision annealing for superior craftsmanship.

    The Reno12 Pro limited edition with 12GB RAM and 256GB storage is priced at Rs. 36,999 and will be available for purchase across the OPPO e-Store, Flipkart, and retail outlets. Pre-orders start today, with the first sale on 3 October 2024.

    Special Offers:  

    – Instant cashback of up to 10 per cent with leading bank cards  

    – Flexible payment options, including 3 and 6-month no-cost EMI plans  

    – Zero Down Payment schemes available

    Additionally, OPPO presents the My OPPO Exclusive Rs 10 Lakh Raffle, running from 1 October to 7 November 2024, with exciting rewards like Rs 10 lakh, OPPO Find N3 Flip, and more for My OPPO app users.

  • Jockey juniors launches second colour splash contest for young artists

    Jockey juniors launches second colour splash contest for young artists

    Mumbai: Jockey has kicked off the second edition of the Jockey Juniors Times NIE Colour Splash campaign. This year’s theme, “My Happy Place,” encourages children aged 6 to 12 to express their creativity by depicting their unique visions of joy and happiness on canvas.

    The campaign runs from September to December 2024 and is divided into two age categories: Sub-Juniors (6-9 years) and Juniors (10-12 years). Children from across India can submit their artwork online until 30 October 2024, with on-ground events taking place in six metro cities: Kolkata, Mumbai, Delhi, Chennai, Hyderabad, and Bangalore.

    Link: www.timesniecoloursplash.com

    Page Industries chief marketing officer Nihal Rajan commented on the campaign: “We are thrilled to launch the second edition of our Colour Splash campaign in partnership with Times NIE. Just like our Jockey Juniors collection, this initiative empowers children to express themselves through vibrant colors, encapsulated in this year’s theme- ‘My Happy Place.’ We believe that art serves as a powerful medium for children to convey their emotions and perspectives about the world in unique ways. We look forward to seeing the incredible talent of the young artists at the Colour Splash Contest. At Jockey Juniors, we are dedicated to nurturing creativity and self-expression, and our colorful range of innerwear and leisurewear embodies this mission, fostering a culture where imagination knows no bounds.”

    Committed to quality, comfort, and style, Jockey Juniors offers a playful collection of innerwear, outerwear, thermals, and socks for children aged 3 to 12, fostering a space where imagination meets comfort.

  • The Power of Fixed Deposits: Building a Secure Financial Future

    The Power of Fixed Deposits: Building a Secure Financial Future

    Fixed Deposits (FDs) have always been a reliable and safe investment option for those who want to grow their savings without taking significant risks. Known for their stability and guaranteed returns, FDs are a popular choice in India. They offer predictable returns, making them ideal for both long-term and short-term financial goals. With the rise of digital banking, managing and opening an FD online has become incredibly convenient.

    What is a Fixed Deposit?

    A fixed deposit is a financial instrument that offers a fixed rate of interest on a lump sum investment for a specified term. Once the deposit matures, you receive the principal amount along with the interest earned. FDs are safer than market-linked investments and offer guaranteed returns regardless of market conditions.

    Benefits of Fixed Deposits

    1.  Guaranteed Returns: FDs offer assured returns, making them one of the safest investment options. The interest rate is fixed, so you know exactly how much you will earn at the end of the tenure.

    2.  Flexible Tenures: You can choose an FD tenure that suits your financial goals, from a few months to several years.

    3.  Compounding Interest: With longer tenures, the power of compounding increases your returns, especially if you choose to reinvest the interest.

    4.  High Safety: FDs come with a high degree of safety, as they are not affected by market fluctuations. Moreover, FDs from banks and established financial institutions come with high credit ratings.

    5.  Tax Benefits: Certain types of FDs, such as tax-saving FDs, can provide tax benefits under Section 80C of the Income Tax Act.

    Key Features of Fixed Deposits

    Here are some essential features of FDs that make them a strong financial choice:

    ●  Interest Rates: The interest rates for FDs vary depending on the financial institution and tenure. Typically, you can earn up to 8.40% per annum on a best FD. Senior citizens often enjoy a higher rate of up to 8.65%.

    ●  Interest Payout Options: FDs offer multiple interest payout options—monthly, quarterly, half-yearly, or at maturity. This flexibility allows you to choose an option that best suits your needs.

    ●  Loan Against FD: Many financial institutions offer the facility to take a loan against your FD, usually up to 75% of the deposit amount. This feature ensures liquidity in case of emergencies.

    Why Should You Consider Fixed Deposits?

    FDs are excellent for those who prefer a low-risk investment with guaranteed returns. Unlike mutual funds or stocks, FDs are not subject to market risks. This makes them perfect for conservative investors and those nearing retirement who prioritize safety over high returns. Whether you are saving for a down payment on a house, a vacation, or just want to build your savings, FDs can help.

    Advantages of Using Online FD Apps

    With the availability of FD apps, investing has become more user-friendly. Here’s why these apps are beneficial:

    ●  Simple Interface: FD apps are designed with easy navigation, making it simple for users to open an FD in just a few clicks. 
    ●  Flexible Options: The app allows you to select tenures, payout options, and even offers special interest rates on certain tenures. 
    ●  Auto-renewal: Many FD apps offer an auto-renewal option, so your investment continues to grow without interruption. 
    ●  Tracking Investments: The app dashboard lets you monitor your active FDs, check maturity dates, and keep track of the interest you’ve earned.

    Special Interest Rates and Tenures

    Some financial institutions offer special tenures with higher interest rates. For instance, if you invest for 42 months, you can earn up to 8.65% per annum, significantly higher than what savings accounts offer. Moreover, senior citizens enjoy an additional 0.40% interest rate on their FDs, making it an attractive option for retirees.

    Bajaj Finserv FD App

    The Bajaj Finserv FD app makes it easy to invest in a high-interest fixed deposit from your phone. You can open an FD, manage investments, and track maturity dates seamlessly. With interest rates up to 8.65% per annum for a 42-month tenure, the app is perfect for anyone looking to grow their savings securely. Senior citizens can benefit from an additional rate boost of 0.40% on their deposits.

    Conclusion

    Fixed Deposits are one of the safest and most reliable investment options available today. Whether you are planning for short-term goals like a down payment on a car or long-term goals like retirement, FDs can help you achieve financial security. By choosing the best FD rates and investing FD online, you ensure your savings grow safely with guaranteed returns.

  • Kyoorius Designyatra 2024 starts 26 September at Grand Hyatt Goa

    Kyoorius Designyatra 2024 starts 26 September at Grand Hyatt Goa

    Mumbai: Kyoorius Designyatra, India’s biggest anti-disciplinary design conference, presented by Zee5, with Air India Express as journey partner and Johnnie Walker as celebration partner, commences on 26 September 2024 at the Grand Hyatt Goa. Running until 28 September, the event will gather top minds to explore various design fields, including architecture, interiors, branding, illustration, animation, typography, communication, digital, experiential, product, and packaging.

    The theme for this year is ‘Academy of Play’, highlighting the importance of playfulness in creativity and urging the design community to explore the role of play in their creative processes. Kyoorius founder and CEO Rajesh Kejriwal shared his excitement for the upcoming conference: “At this year’s Kyoorius Designyatra, we have transported the Grand Hyatt into the Academy of Play to explore how play drives the creative process. Through the Academy of Play, attendees will hear from our ‘Professors of Play’ – those who have made play an essential part of their process. We can’t wait to make it memorable for everyone.”

    The ‘Professors of Play’ will share their insights and creative journeys, offering attendees the chance to learn from key figures across various creative disciplines. Speakers include Adidas kit designer for Team India Aaquib Waani, known for his work on the 2024 Olympics and international cricket kits; Knopf graphic designer Chip Kidd, whose notable works include Jurassic Park, Peanuts, Batman: The Dark Knight Returns, and 1Q84; Bang & Olufsen’s former creative director Johannes Torpe, known for his innovative designs blending aesthetics and functionality; typographer and lettering artist Gemma O’Brien; interactive installation artist and engineer Nassia Inglessis; and acclaimed artist and designer Paul Cocksedge, whose work explores light and materiality through playful installations.

    Other speakers include IKEA in-house designer Akanksha Deo Sharma; Studio Lotus founding principal Ambrish Arora; Amna Elshandaweely fashion designer Amna Elshandaweely; 3D artist and animation director Eva Cremers; PepsiCo India & South Asia head of design Tanu Sinha; Studio Waldemeyer co-founders and product designers Moritz Waldemeyer and Nazanin Farahbod; Mota Italic typeface designers Rob Keller and Kimya Gandhi; Atelier Kaja Dahl stone sculptor and product designer Kaja Solgaard Dahl; That Thing founder and creative directors Joe Weir and Mark Williams; It’s Nice That editor-in-chief Matt Alagiah; STUDIO EEKSAURUS founder and creative director Suresh Eriyat; and Somnath Bhatt, designer, artist, and writer, among others.

    In addition to the inspiring talks, Kyoorius Designyatra 2024 will feature interactive workshops and hands-on experiences, giving participants opportunities to put their play into practice.

    The event culminates on the 28 September with the prestigious 2024 Kyoorius Design Awards Night, celebrating the finest design talent in the industry with the Blue and Black Elephants at the Kyoorius Design Awards. Along with that, the Red Elephants will be announced for the Kyoorius Young Blood Awards, honouring young, bold, and innovative creators who are shaping the future of design.

  • Zoo Media & KraftJar partner to boost experiential marketing and IP development

    Zoo Media & KraftJar partner to boost experiential marketing and IP development

    Mumbai: In a strategic move within the Indian Experiential Marketing industry, Zoo Media, an Indian agency network, and experiential marketing agency KraftJar are partnering to deliver seamless, end-to-end experiential marketing solutions, combining offline (on-ground) and digital strengths to drive business growth & end-user experience. Here’s a look at their joint vision and its impact on the Indian market.

    Brands often face the challenge of maintaining a unified narrative while managing multiple agencies. One of the primary motivations behind this partnership is the need for a consistent and cohesive marketing strategy that spans both offline and online platforms. This partnership offers a streamlined end-to-end solution, ensuring that brand messaging remains consistent and impactful across all channels.

    “Offline and digital marketing have often operated in silos, and our partnership with KraftJar is set to change that. By integrating consumer touchpoints both offline and online, we are in a unique position to weave consumer stories that transition and integrate the digital world,” emphasised Zoo Media Network co-founder Suveer Bajaj.

    Leveraging Experiential Marketing for Indian Brands

    KraftJar’s core expertise of conceptualizing & curating long-term experiential intellectual properties for brands will now be accessible to Zoo Media’s extensive client base across the Indian subcontinent.

    ‘‘We are really excited about our partnership with Zoo Media,’’ stated KraftJar co-founder Sandeep Pandit. ‘‘We strongly believe that there is immense opportunity in India when it comes to Intellectual Properties (IPs) in Experiential Marketing and brands are yet to tap into the full potential of this space. In Zoo, we have found a partner that shares our DNA and core values. Combining Zoo’s immense experience and specialized tools in digital marketing with KraftJar’s IP approach & experience, we form a powerful team. Together, we can devise cohesive strategies that help brands scale to the next level while creating a loyal tribe of followers through experiential marketing initiatives.’’

    KraftJar co-founder Parth Desai expanded on that, “Our philosophy has always been to work alongside brands as partners to impact brand visibility and genuine engagement with their target audiences. This partnership gives us the ability to leverage Zoo Media Network’s extensive client base and set up the platform to create new experiences for the end consumers.”

    In an era where marketing is becoming increasingly complex, this partnership stands as a symbol of simplicity and efficiency. Brands no longer need to juggle multiple agencies and points of contact. Instead, they can rely on this unified powerhouse to solve their complex marketing problems with a cohesive strategy and execution plan.

    The teams at Zoo Media and KraftJar share a remarkable synergy, bringing together a wealth of experience and a deep understanding of the market dynamics. Their combined expertise will enable clients to receive service and strategic insight to the highest standards, making this partnership a natural fit

    Talking about the partnership, Suveer said, “Zoo’s growth strategy has involved diversification from a services company to building products and IPs, and this partnership is aligned with our goals. By helping our brand partners establish Intellectual Property for themselves, we ensure that we are intrinsically building value for them (and for ourselves).  Sandeep and Parth demonstrate the key traits of entrepreneurship that align well with our culture and values at Zoo.”

    This strategic alliance between Zoo Media and KraftJar is set to offer a comprehensive, unified solution that bridges the gap between offline and online marketing.

  • Vicky Kaushal becomes the face of Campus Activewear

    Vicky Kaushal becomes the face of Campus Activewear

    Mumbai: Campus Activewear Ltd, a sports and athleisure footwear brand, is to announce Bollywood sensation Vicky Kaushal as their new brand ambassador. This collaboration represents a seamless union of Vicky’s distinct style and persona with Campus Activewear’s commitment to empowering self-expression through trend-setting, comfortable, and fashion-forward footwear.

    Vicky Kaushal, known for redefining the norm and making unconventional choices, mirrors the spirit of today’s youth, who are forging their paths while staying true to their identity, values, and aspirations. His effortless style embodies confidence and a fashion-forward attitude that resonates deeply with the bold, expressive choices of today’s generation.

    For years, Campus Activewear has been at the forefront of fashion, merging individuality with personal flair and incorporating a unique attitude into every pair of shoes. This collaboration between Vicky’s distinct style and Campus Activewear’s fashion-forward approach is tailored to India’s youth, who defy norms while proudly embracing their uniqueness.

    Speaking on the collaboration, Campus Activewear Ltd CEO Nikhil Aggarwal commented “We are excited to announce Vicky Kaushal as the new face of Campus Activewear. His effortless blend of style, confidence, and authenticity makes him the perfect ambassador for our brand, which is all about empowering the youth to embrace their individuality. Vicky’s stand-out sense of fashion and his bold personality align impeccably with Campus’s ethos of self-expression and innovation. As we continue redefining casual yet trendy footwear, we aim to inspire young people to make fearless choices, express themselves with confidence, and walk their own path in style.”

    “Campus Activewear has redefined everyday fashion by seamlessly blending comfort with style, making it accessible to all. I am excited to be a part of the Campus family and fully embrace their vision of empowering individuals to feel confident and comfortable in their own skin. It’s all about having fun with personal style and making bold, unique fashion choices with Campus.” said the Bollywood actor Vicky Kaushal.

    For those who value self-expression and individuality, Campus Activewear offers the ultimate fashion accessory that augments personal style and confidence. It’s time to step into a world where comfort meets creativity, and fashion becomes a fitting statement of who you are. Express yourself like never before with Campus footwear, and let your shoes do the talking.