Category: MAM

Transform ad personalisation with dynamic product ads

Mumbai: Personalisation is the primary contributor of engagement and conversions. Thus, consumers expect very relevant and real-time personal experiences when it comes to shopping online. This is exactly what dynamic product ads deliver. Dynamic product ads enable advertisers automatically to target individual users with highly personalised ads relative to their behavior, preferences, and browsing history.

Dynamic product ads, apart from increasing relevance, help the brand achieve higher ROAS by showing the right product to the right customer at the right time. Let us delve deep into understanding how dynamic product ads are transforming ad personalization and why it has to form an integral part of your marketing strategy with a special focus on the Indian market.

Dynamic product ads 101

Dynamic Product Ads are a form of retargeting advertising, wherein businesses show users products that they have interacted with on their website or app, or even their social media pages. In DPAs, real-time automatic adjustments allow showcasing products to a user based on their browsing behavior and preferences, often even abandoned carts. While a static ad shows a one-size-fits-all type experience, DPAs provide a different experience for each user.

For example, consider an online retailer site where a consumer browsed through a pair of sneakers but did not buy it. Now, DPAs can display the exact same sneakers-or other relevant products-to the shopper on Facebook, Instagram, or Google. That brings into the shopper’s consciousness what they wanted to buy and encourages him or her to buy.

Consumers want brands to personalize their offerings to their individuality today. From research conducted by Epsilon, 80 per cent of consumers are likely to make a purchase if brands offer more personal experiences. DPAs take this to the extreme as they employ algorithms based on machine learning to show the most relevant product to the appropriate person.

Here are some reasons why DPAs have emerged as unique ad personalization strategies:

1. Real-time personalisation – Dynamic product ads operates on real-time data. That is, the most recent activities of a user, whether they clicked on a product, viewed an item multiple times, or abandoned a shopping cart, are all transformed in real time to serve the user the most relevant ads at the right moment.

2. Cross-platform reach – A significant advantage of DPAs is that they follow how users behave in different channels and devices. Whether the user surfs on mobile, tablet, or a computer, DPAs will ensure that the personalized product recommendations will pop up wherever the user might go; this enhances the probability of conversions.

3. Higher conversion rates – DPAs tend to have a higher conversion rate than traditional ads. These ads are targeted based on exact action taken by a user, which may mean that they speak better to an audience than your traditional ad and, therefore, more engagement and, consequently, sales. As shown in a Criteo report, a site using DPAs will experience an average 22 per cent lift in conversion rates.

Dynamic product ads in the Indian market

The rise in e-commerce in India has increased demand for personalized ad experiences. According to Statista, the Indian e-commerce market is expected to cross $200 billion by 2026, largely due to increased internet and smartphone penetration among Indians. Dynamic Product Ads have emerged as the favorite among Indian businesses looking to upgrade their ad personalization strategy. All those big platforms such as Facebook, Instagram, and Google have made DPAs accessible to marketers in India, which has allowed them to cash in on the growing e-commerce ecosystem across this nation.

a. Growing Popularity of DPA

Indian companies-Flipkart, Amazon India, and Myntra-have maintained their high customer engagement on Dynamic Product Ads. A case study by Facebook found that Myntra could increase ROAS up to 20% after Myntra activated Dynamic Product Ads for retargeting. This showed a very great performance from DPAs on Indian companies.

b. Impact of Mobile Shopping

Mobile commerce is picking up very fast and is highly emerging in India. One report by Deloitte says 85 percent of online shoppers prefer mobile for making a purchase. Since DPAs are cross-device compatible, hence it reaches the user effectively, and a smart-mobile savvy user is exactly an effective audience for DPAs to engage with.

There is also an upward trajectory in the social commerce market of India, and most product discovery happens on platforms such as Instagram and WhatsApp. Brands can amplify reach with such platforms by showing DPAs directly within social feeds.

How to build a successful DPA strategy?

To make the most out of dynamic product ads, brands need to place an emphasis on a few key elements like the following:

1. Quality product feed – The best practice DPA campaign begins with an optimally tweaked product feed which includes the relevant product details such as images, descriptions, prices, and availability. Product feeds should be accurate and fresh to avoid promotion of incorrect or out-of-stock items.

2. Effective retargeting – The efficacy of DPAs relies on the advertiser’s retargeting capabilities. Businesses can actually segment users by behavior. It allows segregation of cart abandoners, product view, or recent purchasers. Based on this, brands can refine their DPA campaigns for the steps that they are taking in the customer journey.This makes it possible to deliver relevant ads to the user and increase the probability of conversions.

3. Creative and compelling visuals – It is equally important, however, to pay attention to the ad creatives. The quality of product images and compelling copy can make a lot of difference in grabbing the attention of potential customers.

4. Measuring and optimising campaigns – Akin to any other type of digital campaign, measuring and optimizing DPA’s performance is crucial. Some key metrics to be followed include click-through rates, conversion rates, and ROAS. Regular analysis of these metrics in the campaign will help an advertiser make the necessary tweaks to improve his campaign.

What does the future hold?

Advancements in AI and machine learning promise a bright future for DPAs. With the adtech evolution, we can expect better refinements in personalization, thereby making ads smarter enough to predict the behavior of the users. Personalized video ads, augmented reality, and voice commerce are also going to become prominent trends that would augment the abilities of DPAs.

October 16, 2024
Nitro Commerce & Disney+ Hotstar partner to launch AI-powered Nitro ads

Mumbai: Nitro Commerce, a digital marketing innovation, announced the launch of Nitro Ads, an AI-powered advertising platform that provides an alternative to the traditional Meta and Google ecosystems. Nitro Ads, driven by Nitro’s proprietary NitroAi algorithm, allows advertisers to target high-intent users across a wide spectrum of publishers, creating a whole new avenue for performance-driven marketing.

Powered by first-party data and a patent-pending algorithm, Nitro Ads enhances the precision of targeting by identifying users with strong purchase intent at crucial decision-making stages. This groundbreaking solution offers advertisers the ability to increase Return on Ad Spend (RoAS) by up to 5x.

To fuel its AI-powered ads, Nitro has strategically partnered with the leading platform Disney+ Hotstar, ensuring that campaigns reach consumers on platforms where they are most engaged. These collaborations expand Nitro Ads’ reach and impact, positioning it as a powerful player in the digital marketing ecosystem outside of Meta and Google.

Nitro Commerce founder Umair Mohammed highlighted the significance of this solution: “Our vision with Nitro Ads is to offer brands an intelligent, performance-driven channel that moves beyond traditional platforms like Meta and Google. By collaborating with Disney+ Hotstar, we enable advertisers to connect with the right audience at the right time, ensuring that every ad dollar is optimized for performance. With the depreciation of cookies, we see this as an opportunity to reshape advertising in a more privacy-centric and data-compliant way that benefits both advertisers and users.”

Mohammed further emphasised Nitro Ads’ mission to create deeper customer engagement: “Through our unique AI-driven technology and partnerships, we’re not just delivering ads; we’re providing advertisers with the tools to maximize engagement and conversion. Our platform ensures that campaigns are personalized, relevant, and delivered with precision, driving real business outcomes for brands.”

Already delivering impressive results for brands like Fiona Diamonds, Nitro Ads continues to set new benchmarks for digital marketing success. As the platform expands its partner ecosystem, Nitro Ads is helping brands thrive in the increasingly complex world of e-commerce and driving sustainable growth.

October 16, 2024
DB Corp Q2 profit plunges 17.6 per cent; Radio segment shows resilience

Mumbai: DB Corp Ltd (DBCL) announced its financial results for the quarter and half-year ended 30 September 2024. DB Corp reported a 17.6 per cent year-on-year decline in net profit for Q2 FY2025, dropping to Rs 825.36 million from Rs 1,002.45 million a year earlier. The company attributed the weak performance to a high base effect and sluggish market activity exacerbated by an extended monsoon season.

In the first half of FY2025, DB Corp’s total revenue grew by a modest 2 per cent year-on-year to Rs 11,988 million, supported by a high base effect from the previous year, where state elections had significantly boosted ad revenues. Advertising revenue showed minimal growth, rising just 1 per cent to Rs 8,291 million, as the impact of state elections in H1 FY2024 and national elections in H2 FY2024 continued to skew year-on-year comparisons.

Total revenue for the quarter fell by 3.2 per cent to Rs 5,824.75 million compared to Rs 6,019.19 million in Q2 FY2024, primarily driven by a dip in advertising revenue, which slid 6.7 per cent to Rs 4,014 million. Circulation revenue also saw a slight decline, dropping 2.5 per cent to Rs 1,175 million.

DB Corp MD, Sudhir Agarwal, remarked, “In Q2 FY25, we did not meet our revenue growth targets due to the extended monsoon season, which slowed market activity and consumer spending, coupled with a high base effect from Q2 FY24, an exceptionally strong quarter driven by state election advertising. However, we are confident in our growth trajectory as we adapt to current market conditions. Our Digital Business is thriving, with MAUs nearing 20 million as of August 2024, despite pilot monetisation. Our foundation for future success remains strong, backed by editorial excellence and robust advertiser support. As India’s economic landscape evolves post-elections, we are well-positioned to enhance stakeholder value and further cement our market leadership.”

The company’s EBITDA also suffered, shrinking by 13.9 per cent to Rs 1,442 million, resulting in a 25 per cent EBITDA margin, down from 27.8 per cent last year. The decline in profitability signals challenges within the print media sector, where soft newsprint prices were not enough to offset the revenue slump.

The radio segment emerged as a bright spot, with advertising revenue growing 16.3 per cent to Rs 414 million this Q2 FY2025. EBITDA in this segment increased by 22.3 per cent to Rs 132 million, demonstrating resilience despite broader market headwinds. DB Corp business recorded an 11 per cent year-on-year increase in advertising revenue to Rs 801 million, with EBITDA margins rising by 250 basis points to 33 per cent in H1 FY2025.

Performance highlights for H1 FY2025:

– Total revenue increased by 2 per cent to Rs 11,988 million, compared to Rs 11,755 million.

– Advertising revenue grew by 1 per cent to Rs 8,291 million, up from Rs 8,247 million.

– Circulation revenue stands at Rs 2,367 million, compared to Rs 2,404 million.

– EBITDA rose by 10 per cent to Rs 3,351 million, aided by advertising revenue growth and effective cost control measures.

– Net profit increased by 12 per cent year-on-year to Rs 2,004 million, compared to Rs 1,790 million.

– Radio business revenue grew by 11 per cent year-on-year to Rs 801 million versus Rs 720 million.

Performance highlights for Q2 FY2025:

– Total revenue reached Rs 5,825 million, down from Rs 6,019 million due to a high growth base last year.

– Advertising revenue stood at Rs 4,014 million, down from Rs 4,301 million.

– Circulation revenue decreased to Rs 1,175 million from Rs 1,205 million.

– EBITDA fell to Rs 1,442 million with a margin of 25 per cent, compared to Rs 1,676 million.

– Net profit decreased to Rs 825.36 million from Rs 1,002.45 million.

– Radio business revenue grew by 16.3 per cent year-on-year at Rs 414 million versus Rs 356 million.

October 16, 2024
Kia India partners with Airtel Business to launch Kia Connect 2.0

Mumbai: Kia India launched the advanced Kia Connect 2.0 platform, transforming in-car connectivity and user experience across all connected car variants. The company partnered with Airtel Business, the B2B division of Bharti Airtel, to introduce the Kia Connect 2.0 platform for its connected cars. By integrating Airtel’s robust nationwide network, Kia Connect 2.0 enables secure real-time data connectivity, revolutionising vehicle management, AI-powered voice commands, and safety features for both internal combustion engine (ICE) models and electric vehicles (EVs).

The platform emphasises five key areas: Vehicle management, AI voice command, convenience, remote control, safety and security, and navigation. Kia India, senior VP & head of sales & marketing, Hardeep Singh Brar highlights the importance of this collaboration: “As part of our 2.0 transition, we are introducing the OTA (Over-the-Air) Kia Connect Diagnostics, unlocking the possibilities of software-defined vehicles where IoT technology becomes fundamental to our offerings. We are excited to partner with Airtel Business whose future-ready solutions will seamlessly integrate with our vehicles, ensuring robust data security and privacy.”

The partnership marks a step towards enhancing Kia’s position as an industry disruptor. The Airtel IoT hub empowers Kia with advanced analytics, real-time monitoring, and FOTA updates, keeping vehicles up-to-date with the latest software. Airtel Business CEO, Sharat Sinha states, “We at Airtel Business are at the forefront of empowering brands across sectors with a secure and dedicated network designed for IoT for the safe transmission of all customer data across connected devices.”

Key features of the Airtel IoT platform for Kia include:

– Seamless connectivity for ICE & EV models: Airtel’s future-ready solution connects vehicles right from the factory.
– Data privacy compliance: Ensures customer data security across connected devices.
– Comprehensive automotive use cases: Supports telematics, infotainment, and other connected car features.
– eSIMs for a ‘Connected at Birth’ experience: Vehicles come equipped with Airtel eSIMs and eUICC technology for future-proofing.
– Enhanced safety features: Includes emergency calling, real-time accident response, and more.
– Custom data plans: Tailored options for different data consumption requirements.
– End-to-End monitoring & support: Covers pre-launch testing and ongoing analytics for improved performance.

https://www.airtel.in/b2b/iot-connectivity

October 16, 2024
D2C brands outpace marketplaces in festive orders: GoKwik report

Mumbai: In a notable shift in online retail, D2C brands have surpassed marketplaces during the recent sale period, achieving a 64 per cent growth in orders compared to 26 per cent growth on marketplaces. This trend reflects increased shopper confidence in D2C brands, making them less reliant on marketplace sales.

Major marketplaces in India held their biggest festive sales from September 25 until Dussehra. Previously, D2C brands experienced a dip in orders during this time, but this has changed since last year. D2C brands are now running significant sales alongside marketplaces and continue to see rising order volumes.

Footwear, traditionally an offline category, led growth with a 273 per cent increase in orders, followed by fashion and beauty with 84 per cent and 73 per cent increases, respectively. Jewelry, which is often preferred for online shopping, saw a 38 per cent rise in orders, indicating growing trust in D2C brands even for items usually bought offline.

“D2C is here and thriving; the ecosystem is expanding and the market is deepening,” said GoKwik’s co-founder and CEO Chirag Taneja. “Shoppers are more confident about placing their bets on D2C now more than ever. The personalization, niche products, and seamless shopping experience brands have been providing to these shoppers is reaping results,” he added.

Electronics, however, experienced a three per cent slowdown, likely due to the rise of quick commerce, marketplace dominance with discounts on mobile phones and TVs, and a resurgence in offline shopping as retailers match online deals.

Average order value (AOV) for D2C brands jumped 11 per cent year on year, from ₹1,368 to ₹1,869. Jewelry led this surge, with AOV increasing from ₹1,207 in 2023 to ₹1,809 this year.

Payment behavior has also changed, with GoKwik’s data showing a 5 per cent increase in prepaid orders, especially in fashion, where shoppers are opting to pay upfront.

“While UPI continues to be shoppers’ favorite prepaid mode of payment, EMI also seems to be the flavor of the season. With Gen Z shopping more and more, brands are bridging the gap between aspiration and affordability by providing easy and flexible EMI options,” Chirag said.

Tier one cities contributed most to this surge, witnessing a 96 per cent spike, an unusual trend for the festive season, which typically sees higher orders from tier three cities. Tier one cities also recorded the highest AOV increases. Geographically, Maharashtra, Karnataka, Uttar Pradesh, Delhi, and Tamil Nadu had the highest order volume surges.

GoKwik supports over 10,000 brands in its network, including Lenskart, Neemans, Man Matters, and Shoppers Stop, covering key online shopping categories. The eCommerce enabler expects this trend to continue in the lead-up to Diwali.

October 15, 2024
Pepperfry & Infra.Market partner to elevate CX and product range

Mumbai: E-commerce furniture and home décor company – Pepperfry and Infra.Market, a construction materials company with its in-house brand Ivas, have announced a partnership to enhance customer experience and expand product offerings. Pepperfry products will be available in Infra.Market stores, while Ivas will be featured in Pepperfry locations, creating a one-stop destination for home needs.

Starting from October, the companies will launch store-in-store (SIS) formats of Pepperfry in Infra.Market locations in cities including Bengaluru, Hyderabad, Pune, Kolhapur, Sangli, Aurangabad, Alibaug, Panvel, Nagpur, and Nashik. Ivas will also support Pepperfry’s modular furniture segment in stores across Mumbai, Pune, Baroda, Ahmedabad, Chandigarh, and Kolkata. This collaboration will provide a curated selection from multiple brands, allowing customers to visualise and plan their projects effectively.

Over the next three months, Pepperfry plans to establish more than 20 SIS formats in Infra.Market stores, while Ivas aims to increase its presence in Pepperfry locations.

Speaking about the partnership, Pepperfry co-founder and CEO Ashish Shah said, “This partnership with Infra.Market and Ivas, reiterates our mission to deliver a comprehensive and seamless home solutions experience to our customers. With this collaboration, we can leverage each other’s extensive network of stores and supply chain infrastructure to enhance our offering and provide a one-stop destination for all home needs to our customers – from tiles, custom modular furniture, electricals, paints, sanitaryware to home decor, mattress and furniture, all under one roof. Customers across these cities will now have access to 1,000s of brands and 100s of product categories through a unique omnichannel experience.”

The collaboration aims to meet the demand for comprehensive home and construction material solutions by introducing dedicated sections in Infra.Market and Pepperfry stores, featuring building materials alongside home furnishings.

Ivas, backed by Infra.Market, is transforming the home building and renovation sector by offering a wide range of products, including tiles, slabs, quartz, sanitaryware, bath fittings, fans, lighting, appliances, modular kitchens and wardrobes, designer hardware, and laminates.

Infra.Market co-founder Aaditya Sharda added, “Our partnership with Pepperfry marks a significant step in our commitment to simplifying home building by offering customers unparalleled access to diverse solutions that meet their needs.” He further added, “At Ivas, we understand that homemakers invest their hearts into creating comfortable spaces. Our collaboration with Pepperfry enhances this endeavor by seamlessly connecting high-quality building materials with stylish décor options. Together, we are addressing the diverse needs of homeowners across India by bridging construction and furnishing, ultimately transforming houses into dream homes.”

October 15, 2024

87 of India’s best modern marketing campaigns honored at MMA Smarties

Mumbai – MMA Global India unveiled the winners of the 13th edition of Smarties India 2024 at a glittering gala event in Mumbai on 11 October, recognizing the country’s most impactful and innovative marketing campaigns. These campaigns have demonstrated exceptional creativity, strategic brilliance, and measurable business impact across various industries. With 87 total metals given including 10 most prestigious industry awards, SMARTIES India continues to set new benchmarks in marketing excellence.

SMARTIES winners are ranked on the Business Impact Index developed in collaboration with WARC, which highlight the top brands, agencies, publishers, media agencies etc per the true business impact they created through their campaigns. Winners are also now certified in partnership with RECMA, the leading media agency research organization, ensuring that they are recognized in globally acclaimed platforms.

This year’s awards showcased outstanding work across diverse categories ranging from FMCG, OTT, retail, BFSI to technology, B2B and more. Among the top categories this year were AI Marketing, Connected TV, Creator/Influencer Marketing, Brand Experience and emerging tech categories all reflecting the industry’s rapid shift towards technology-driven and consumer-centric strategies.

MMA APAC & Global Head, CEO Rohit Dadwal shared: “It’s always inspiring to see how creativity and data can come together to create truly remarkable campaigns. This year’s SMARTIES winners have done just that, embracing AI and new technologies to deliver results that speak for themselves. Congratulations to all the winners, and a big thank you to our jury chairs, jury and screeners for their hard work and dedication. As we recognize these achievements, I’m reminded of the critical importance of continually innovating and adapting in today’s fast-paced marketing landscape.”

Grand Unveil of Smarties musical logo or ‘Mogo’

MMA Global India also established the sonic identity of Smarties worldwide by launching the official Smarties musical logo or ‘mogo’ at the Gala. It was unveiled with a delightful performance by Rajeev Raja, and the mind behind the MMA-member company BrandMusiq that helped create the mogo. Not only does the mogo have a catchy ring to it, but also strong resonance with the distinguished values that Smarties represents. It drives the Smarties ethos of marketing excellence back home, and was very well received by the audience with its dynamic and impactful launch.

Key partners for the event included ShareChat & Moj, Silverpush, Glance Advertising, Blis, Hybrid, and Storyboard18, amongst more.

10 Industry Awards Given

SMARTIES honored top performing brands, agencies and companies across categories recognising them as industry wins of the year.

Grand Prix / Best in Show – Gatorade Turf Finder

Most Resilient Brand of the Year – Olay

Advertiser of the Year – Mondelez India Foods Pvt. Ltd

Brand of the Year – Cadbury Celebrations

Publisher of the Year – Amazon Ads

Media Agency of the Year – Wavemaker India

Creative Agency of the Year – Leo Burnett India

Digital Agency of the Year – Interactive Avenues & Performics India

Holding Agency Company of the Year – WPP India

The jury was led by three esteemed jury chairs – Shailendra Katyal, Managing Director of Lenovo; Deepika Bhan, President – Packaged Foods, Tata Consumer Products; and Rohit Bhasin, MMA India Board Member; President, Head – Affluent, NRI, Business Banking and CMO, Kotak Mahindra Bank.

Tata Consumer Products president – Packaged Foods, & Smarties Jury Chair Deepika Bhan said: “As a jury chair, it was a privilege to witness the extraordinary caliber of work submitted. In an era where innovation and consumer engagement are key, these campaigns showcased the true potential of creativity combined with data to drive significant business results in the FMCG sector.”

Key Trends Highlighted in Smarties India 2024:

1 AI Marketing & Connected TV: These emerging categories saw a remarkable number of entries, indicating the industry’s growing focus on leveraging AI and new media to drive marketing innovation.

2 Retail Media: As retail media continues to evolve, the winning campaigns demonstrated how brands are tapping into phygital experiences and omnichannel strategies to connect with consumers in meaningful ways.

3 Creator/Influencer Marketing: This category remained a magnet for creative excellence, with campaigns that effectively engaged niche communities and built authentic connections through influencers and celebrities.

MMA Global India Country Head and BOD Member Moneka Khurana shared her thoughts:
“Congratulations to all the winners of SMARTIES India 2024. The campaigns we’re celebrating are truly shaping the future of marketing excellence. Each winner showcases the very best of not only creativity and innovation but true business impact. At MMA, we’re committed to a future proof showcase of campaigns that empower marketers and brands to continue driving digital maturity and transformation at scale in our rapidly evolving industry.”

The gala was preceded by Smarties Unplugged to decode the future of marketing excellence witnessed within the work submitted at Smarties, a pre-gala conference that saw thought leaders discussing AI marketing, creative tech, and the evolving consumer mindset in the digital age. It was a day well spent with sessions and masterclasses that inspired attendees with actionable insights on shaping the future of marketing.

Jury Highlights

Lenovo & Smarties Jury Chair, managing director, Shailendra Katyal remarked: “Judging the SMARTIES entries this year reinforced the importance of integrating technology into every aspect of marketing. The winning campaigns stood out for their ability to seamlessly blend creativity and technological advancements, especially in categories like AI Marketing and Connected TV. These campaigns represent the future of marketing excellence and set high standards for the year to come.”

The diverse pan-industry selection jury comprised leaders from Havas Media, Lionsgate Play, FCB, Jio, Domino’s, Abbott, Flipkart, WPP, Dentsu, Mindshare, Niti Aayog, Times Network, LoveChild by Masaba, Zee5, Genpact, amongst many.

The final set of deliberations spread over a 3-day enriching jury meet to decide on the metals by our marketer-only jury comprising diverse categories represented by marketers from Myntra, Hindustan Unilever, Tata, HDFC, Marico, Aditya Birla Group, Pepsico, MakeMyTrip, Godrej, Castrol, Wipro, Nivea, Perfetti, Leela, Hershey, HP, amongst more; with Kantar, serving as the official jury observer, ensuring the highest standards in evaluation.

Embed: Explore the full jury roster here.:

Here are the winners:


Award Sub Category	Gold	Silver	Bronze
PURPOSE DRIVEN MARKETING
Brand Purpose / Activism	Gatorade Turf Finder – PepsiCo (Leo Burnett India)	Meet AI-SHU – P&G (PG One)	YiPPee Create Magic – ITC Ltd (Interactive Avenues)
Social Impact Marketing	LULUMELON EOSS – HDFC Bank (FCB Kinnect)	Castrol Pragati Ki Paathshaala – Castrol (Mindshare India)	Google Search “Bolne Se Sab Hoga” – Google Search (EssenceMediacom) & Gatorade Turf Finder – PepsiCo (Leo Burnett India)
Diversity & Inclusion	Meet AI-SHU – P&G (PG One)	EatQual Colours – Hardcastle Restaurants (DDB Mudra)	Google Search “Bolne Se Sab Hoga” (EssenceMediacom) & #ItAllStartsWithAName – Tata Starbucks (Wavemaker India)
MARKETING IMPACT
Brand Experience	Gatorade Turf Finder – PepsiCo (Leo Burnett India) & Cadbury Silk Story of Us – Mondelez India (Wavemaker India)	NA	Maa’s Message – A Divine AR Intervention – Unilever (Mindshare India)
Instant Impact / Promotion	ITC Masterchef’s Snacking Revolution – ITC Ltd (Performics India)	The RAZORPRENEUR Challenge – Bombay Shaving Company (Revolio) & Halloween Hacks – Perfetti Van Melle (Wavemaker India)	KitKat – Snap In Half – Nestle India (Eleve Media)
Customer Journey Marketing	A surprise for 8 Billion People – Mondelez India (Wavemaker India)	LEGO launches lifted market share – LEGO & Aashirvaads Data-Driven Approach to Premiumization – ITC Ltd (Performics India)	SIWO: Turning speechless India into Playful India – Mondelez (Wavemaker India)
Product and / or Service Launch	Every cricket enthusiast will play on Dream11 – Sporta Technologies (Wavemaker India) & CaratLane Service Launch – CaratLane (BBH India)	NA	LEGO launches lifted market share – LEGO
Real-Time Marketing	Ghar Ek Mauka Ek – UltraTech Cement (Mindshare India)	Thums Up Utha Apni Side Bata – Coca-Cola (EssenceMediacom)	Gatorade: Turf Finder – PepsiCo (Spark Foundry Publicis Media)
Small Budget Big Impact	Gatorade: Turf Finder – PepsiCo (Spark Foundry – Publicis Media)	Innovative Use of Paid Search – Tata Motors Commercial Vehicles (Havas Media India Private Limited)	Pediasure: Nurturing Healthy Growth for Children – Abbott Healthcare Pvt Ltd (Starcom)
IMPACT MEDIA
Omnichannel Marketing	Oreo Bola Mat Bol (Oreo says don’t jinx it) – Mondelez India (Wavemaker India)	Your Stage; Your Story – Coca-Cola India (EssenceMediacom)	#ThisAdIsMyStore Lights Up Diwali for Homepreneurs – Mondelez India (Wavemaker India)
Cross Digital Media Marketing	Cadbury 5Star Nothing University – Mondelez India Pvt. Ltd. (Wavemaker India)	SIWO: Turning speechless India into Playful India – Mondelez India (Wavemaker India)	When India had its #fingerscrossed!- Nestle India (Zenith Media) & Truly ‘Open’ By Axis Bank Axis Bank (Performics India)
Social Media Marketing	When GenZs took a breaking love break! – Nestle India (Zenith Media)	Offline (OOH) to Online (Social) Search Movement – Google Search (EssenceMediacom)	Squeezing back the summer fun – PepsiCo India (Leo Burnett India)
Creator / Influencer / Celebrity Marketing	Every cricket enthusiast will play on Dream11 – Sporta Technologies (Wavemaker India)	Karan ‘Badtameez’ hai_Amazon miniTV show launch – Amazon miniTV (SoCheers) & Doctors Day – Hopes restored, heroes honoured – Sun Pharmaceuticals (Wavemaker India)	How Cadbury 5 Star ‘Erased’ Valentine’s day – Mondelez India (Wavemaker India)
Gaming, Gamification & E-Sports	4th Umpire – Britannia Industries Ltd (Schbang)	Multi-Screen Reality drives dividend for Domex – Hindustan Unilever (Mindshare India)	ConFUSEing Controller -Game On, Parents Off: The S – Mondelez India (Wavemaker India)
EMERGING TECH MARKETING
Data Insights / Contextual Marketing	Gatorade Turf Finder powered by Google Maps – PepsiCo India Holdings Pvt Ltd (Leo Burnett India)	India’s 1st Voice Enabled brand experience on OTT – Google Search (EssenceMediacom)	Aashirvaads Data-Driven Approach to Premiumization – ITC Ltd (Performics India) & Castrol MAGNATEC – Gaadi Chalao, Tractor Nahi – Castrol India (Mindshare India)
Connected TV	Castrol MAGNATEC – Gaadi Chalao, Tractor Nahi – Castrol India (Mindshare India)	Banega Toh Badhega India – AsIndiaBuildsIndiaGrows – UltraTech Cement Ltd (Mindshare India)	Fire TV Drives Brand Uplift for a L’Oréal Launch – L’Oréal (Wavemaker India)
Programmatic	#MyBirthdaySong a Personalized AI Symphony – Mondelez India Pvt. Ltd. (Wavemaker India)	Maa’s Message – A Divine AR Intervention – Unilever (Mindshare India)	1947 per cent more history – Britannia Industries Ltd (Talented Agency)
E-COMMERCE MARKETING
Integrated Ecommerce Innovation & Live Streaming	NA	LEGO launches lifted market share by 53 per cent @23X RoI – LEGO & Building EV category on Amazon: Achieving 77x ROAS – Hero MotoCorp.)	Engaging Baby Audiences: Baby & Toddler Store – Himalaya Wellness Company
O2O / New Retail / Innovative & New Tech Sales Channels	Co-creating festive campaigns on Quick Commerce – Mondelez India Foods Pvt. Ltd. (Wavemaker India)	Blinkit Single Mode x Erase Valentine’s Day – Mondelez India Foods Pvt. Ltd. (Wavemaker India)	Reshaping the EV landscape – Matter EV (Flipkart)
CREATIVE
Customer (CX) / User Experience (UX) & Design	Cadbury Silk Story of Us – Mondelez India Pvt. Ltd. (Wavemaker India)	Personalizing Celebrations with AI #MyBirthdaySong – Mondelez India Pvt. Ltd. (Wavemaker India)	Ultimate Gaming SetUp: A Multi-Brand Success Story – Intel
Personalization	Royal Stag: A Billion Films for a Billion Fans – Pernod Ricard India Private Limited (Wavemaker India)	SIWO: Turning speechless India into Playful India – Mondelez India (Wavemaker India)	NA
Short or Long Form Video	How Cadbury 5 Star ‘Erased’ Valentine’s day – Mondelez India Pvt. Ltd. (Wavemaker India)	Meet AI-SHU – Your New STEM Mentor – P&G (PG One)	Google Search – Dhoondege Toh Milega – Google India (Toaster India) & Castrol MAGNATEC – The Bombay Journey – Castrol (Mindshare India)
AI MARKETING
AI-Powered Audience Engagement	Join The Copverse – Prime Video’s AI adventure – Amazon Prime Video (Interactive Avenues)	Personalizing Celebrations with AI #MyBirthdaySong – Mondelez India Pvt. Ltd. (Wavemaker India)	#Riseupfrombeingfriendzoned with Pepsi – PepsiCo (Spark Foundry, Publicis Media)
Innovative Use of AI in Advertising	Dark Fantasy – Biting into a million fantasies – ITC Ltd. (Interactive Avenues)	Cadbury Silk Story of Us – Mondelez India Pvt Ltd (Wavemaker India)	1947% more history – Britannia Industries Ltd (Talented Agency) & Half CA enabled ‘Full’ Income tax return filing – Amazon India (SoCheers)
AI-Driven Creative Excellence	Personalizing Celebrations with AI #MyBirthdaySong – Mondelez India Pvt. Ltd. (Wavemaker India)	Cadbury Silk Story of Us – Mondelez India Pvt Ltd (Wavemaker India)	SIWO: Turning speechless India into Playful India 0 Mondelez India (Wavemaker India) & Half CA enabled ‘Full’ Income tax return filing – Amazon India (SoCheers)

Next Stop: Smarties Global

The India winners now move on to the regional and global SMARTIES stages, competing alongside campaigns from over 45 countries, with 10,000+ global entries vying for top honors in modern marketing excellence.

October 14, 2024

Go Cheese collabs with Bigg Boss season 18

Mumbai: Parag Milk Foods’ brand Go Cheese has announced its collaboration with Bigg Boss season 18. This partnership will see Go Cheese integrated into the daily lives of contestants within the iconic Bigg Boss house, showcasing the brand’s diverse range of cheese products in a dynamic and engaging setting.

As part of the collaboration, Go Cheese will have a dedicated space called the ‘Greed Corner’ inside the Bigg Boss house, where contestants will indulge in Go Cheese products. This integration not only amplifies visibility throughout the 107-day season, but also ensures that the brand remains top-of-mind for viewers at home. Additionally, exclusive hampers filled with a wide range of Go Cheese products will be offered to the housemates.

Parag Milk Foods executive director Akshali Shah expressed her enthusiasm for the partnership, stating, “Collaborating with Bigg Boss presents an exciting opportunity for us to showcase our products in a highly engaging and memorable way. By integrating Go Cheese into the everyday lives of both contestants and viewers, we aim to highlight our offerings across diverse culinary experiences. This collaboration marks another successful venture with a popular reality show on a general entertainment platform, reaffirming our commitment to engaging audiences across India.”

“Bigg Boss’ popularity across television, digital and social media ensures that our partner brands enjoy unparallel reach and engagement across consumer demographics and content distribution platforms. Additionally, through our smart integrations we ensure that the brand is seamlessly woven into the storytelling of the show, thereby greatly reducing ad-fatigue and ensuring the saliency of brand messaging,” Viacom18 head – network sales, Mahesh Shetty said adding “ We’d like to welcome Go Cheese to their inaugural Bigg Boss as our first ever cheese category partner.”

As Bigg Boss continues to connect with audiences across both urban and rural markets, this partnership signifies a pivotal moment in Go Cheese’s mission to deliver distinctive food experiences, driving substantial growth during and beyond the collaboration period.

October 10, 2024
Benefits of PNB Housing Finance Fixed Deposits: A Complete Overview

Fixed Deposits (FDs) are a reliable savings tool in India. They provide secure returns and are a preferred choice for many investors. PNB Housing Finance offers various FD options. Understand the benefits of PNB Housing Finance FDs and why they might be suitable for your investment needs.

Why Choose PNB Housing Finance Fixed Deposits?

PNB Housing Finance provides competitive interest rates and flexible tenors for FDs. Here are some key benefits:

Attractive Interest Rates

PNB Housing Finance often provides higher interest rates. These rates are generally better than those offered by many banks. As of 2024, the cumulative interest rates for PNB Housing Finance FD rates range from 7.25% to 7.95% p.a. The rates vary based on the tenor and customer category. This includes the up to 0.30% p.a. additional interest rates offered to senior citizens.

Flexible Tenors

The tenors range from 12 to 120 months. This allows investors to choose based on their financial goals. This flexibility can cater to both short-term and long-term savings plans.

Regular Income Option

PNB Housing Finance provides options for monthly, quarterly, half-yearly, or annual interest payouts. This can be beneficial for those needing a regular income stream. The monthly payout FD is useful for those requiring consistent cash flow.

Safety and Reliability

PNB Housing Finance is a well-established institution in the financial sector. Investments are considered safe, with timely interest payments and principal repayment at maturity. The company adheres to stringent regulatory standards.

Easy Application Process

Applying for PNB Housing Finance FDs is straightforward. You can choose to apply online or visit a branch. The documentation required is minimal, making it convenient for investors.

Premature Withdrawal Facility

PNB Housing Finance allows premature withdrawal of FDs. This is subject to certain terms and conditions. While there might be a penalty, this feature provides liquidity in emergencies.

Who Should Invest in PNB Housing Finance FDs?

PNB Housing Finance FDs cater to a wide range of investors:

Conservative Investors

Investors who prefer low-risk investments may find PNB Housing Finance FDs suitable. These FDs offer guaranteed returns. The safety and reliability of these FDs are appealing to conservative investors.

Retirees

Retirees needing a regular income stream could benefit from the FD monthly payout option. The interest rates and payout frequency options may be favourable for regular income requirements.

Young Professionals

Young professionals planning their financial future can also consider these FDs. The flexible tenors help align with life goals. These goals may include buying a house, funding education, or saving for retirement.

Tax Implications

Interest earned on PNB Housing Finance FDs is taxable. Consider the following points:

Tax Deducted at Source (TDS)

If the interest income exceeds ₹40,000 in a financial year (₹50,000 for senior citizens), TDS is applicable. The current TDS rate is 10% if PAN is provided; without PAN, the rate is 20%.

Form 15G/15H

Individuals with no taxable income can submit Form 15G (for the general category) to avoid TDS. Senior citizens can submit Form 15H for the same purpose.

Tax Filing

Even if TDS is deducted, the interest earned must be declared in your income tax return. Proper planning and declaration can help in managing tax liabilities.

Documents Required to Book a PNB Housing Finance FD

Here are some documents you must submit to book an FD with the NBFC:

● Passport-size photograph
● Self-attested copies of PAN card, Aadhaar card, Driving License, Voter ID, NAREGA card, and Passport

Non-resident Indians have to submit the below documents for booking an FD:

● Passport copy (self-attested on the first and last 4 pages)
● Valid employment visa/work permit
● Address proof – Indian and overseas

How to Open a PNB Housing Finance FD

Opening a PNB Housing Finance FD involves a few simple steps:

1. Visit the Official Website or Branch
You can visit the PNB Housing Finance website or the nearest branch to get started. The online process is quick and convenient.

2. Online Application
Click on the ‘Contact us for Deposits’ button on the NBFC’s website

3. Submit Required Details
Provide the necessary details and specify the amount you would like to invest in the FD.

4. Customer Representative
A representative will get in touch with you to collect the documents and the FD will be booked within 48 hours.

PNB Housing Finance FDs offer attractive interest rates and flexible tenors. They also provide various payout options. The safety and reliability of PNB Housing Finance add to the appeal of these FDs.

Investing in a PNB Housing Finance FD could help achieve financial goals with ease. PNB Housing Finance FDs may be suitable for retirees seeking regular income or young professionals planning for the future. They also cater to conservative investors seeking safe returns. Consider the features and benefits to make informed decisions and maximise returns.

October 10, 2024
How Bajaj Allianz General Insurance Company Travel Insurance Can Protect You Against Common Travel Risks

Travelling is exciting, but risks can quickly turn your trip into a stressful experience. Many travellers wonder how to protect themselves from misplaced check-in luggage and unexpected medical emergencies. The most common query is: How can travel insurance help safeguard my trip? In this post, we’ll explore how Bajaj Allianz General Insurance Company travel insurance can protect you from common travel risks, whether planning a domestic trip or needing Thailand travel insurance. Learn how to ensure a worry-free journey with coverage for flight delays, medical emergencies, and more.

The Importance of Travel Insurance

Whether you’re travelling for leisure or business, travel insurance serves as a safety net, covering you from potential setbacks during your journey. While most of us don’t anticipate the worst when we travel, accidents, medical emergencies, and other unforeseen events can happen. A comprehensive travel insurance plan can provide financial protection and peace of mind when things are unplanned.

Let’s explore how Bajaj Allianz General Insurance Company travel insurance can shield you from common travel risks and why it’s essential for your next trip, whether you’re travelling within the country or abroad.

1. Check-in Baggage and Passport Loss Coverage

Losing your check-in luggage or essential travel documents such as your passport can be incredibly stressful, especially in a foreign country. You face the inconvenience of replacing these items, which can be costly. With travel insurance, you’re covered for these losses. Policies usually help you recover your lost check-in baggage or assist in getting replacements for essential documents like passports. When travelling to a destination like Thailand, where tourism is bustling, it’s always better to be prepared for any mishaps that may come your way.

2. Flight Delay and Cancellation Coverage

One of the most frustrating travelling experiences is delayed or cancelled flights. Due to bad weather, operational issues, or unforeseen circumstances, missing a flight can disrupt your entire travel schedule. Thailand travel insurance can cover the financial losses incurred due to flight delays or cancellations, ensuring you’re paid. Travel insurance policies often cover expenses such as additional accommodation, meals, and transportation arising from delayed or cancelled flights, making it easier to get back on track.

3. Medical Emergencies and Hospitalisation Coverage

While Thailand is a popular destination for travellers seeking beautiful beaches and vibrant nightlife, accidents or medical emergencies can happen anytime. If you fall sick or require medical attention during your trip, having travel insurance can save you from paying exorbitant medical bills. International healthcare costs, especially in foreign hospitals, can be steep. Comprehensive travel insurance covers hospital stays, doctor consultations, and emergency medical treatments, ensuring you receive the care you need without worrying about the costs.

4. Medical Evacuation

Sometimes, medical emergencies may require evacuation to a more equipped hospital or facility. If you’re trekking in the mountains of Chiang Mai or exploring remote islands like Koh Samui and facing a medical emergency, quickly getting to a hospital can be challenging. Travel insurance often includes coverage for medical evacuation, which can be lifesaving in serious situations. Having this coverage ensures that, regardless of where you are, you’ll be transported to the nearest medical facility in case of a severe health issue.

5. Accidental Death and Disability Coverage

While accidents are something we don’t like to think about, they can happen. In the unfortunate event of an accident leading to death or permanent disability, travel insurance can provide financial compensation to your loved ones. This coverage helps ease the financial burden on your family, ensuring they are supported during a difficult time. Though rare, having this coverage in place can offer peace of mind, knowing that you’ve safeguarded your family’s future in case of unforeseen events.

6. Trip Cancellation or Curtailment

Planning a trip for months is common, but sometimes, life throws unexpected curveballs that force you to cancel or shorten your trip. Whether due to a medical emergency, a family issue, or a natural disaster, travel insurance can help cover the non-refundable expenses of a cancelled or shortened trip. This includes costs like hotel bookings, tours, and flights. If you’re considering Thailand travel insurance, this feature can be handy if your plans change suddenly.

7. Home Burglary Protection

Worrying about your home while you’re away on vacation is common. Bajaj Allianz General Insurance Company’s travel insurance policies offer coverage for home burglaries while travelling, giving you peace of mind knowing that your home is protected even when you’re not there. Whether relaxing on a beach in Phuket or exploring ancient temples in Bangkok, you can enjoy your trip knowing your home is secure.

8. Loss of Personal Belongings

Aside from your baggage, losing other essential personal items such as mobile phones, wallets, or cameras can also be covered under a travel insurance policy. When travelling to bustling tourist destinations like Thailand, where theft or misplacement of valuables can occur, having this coverage ensures that you won’t bear the total cost of replacing your lost items.

9. Coverage for Senior Citizens and Students

Travelling as a senior citizen or as a student comes with its own set of risks. Bajaj Allianz General Insurance Company travel insurance offers specific plans tailored for these groups, ensuring their unique needs are addressed. Senior citizens can benefit from extra medical coverage, while students travelling for educational purposes can find plans that cover academic-related risks, like loss of essential study materials or missed examinations.

Whether planning a relaxing beach vacation in Thailand or a thrilling adventure in another part of the world, having travel insurance is a wise decision to protect yourself from common travel risks. From medical emergencies to flight cancellations and lost belongings, Bajaj Allianz General Insurance Company travel insurance provides a comprehensive range of benefits that ensure you’re covered no matter where your travels take you.

Before you begin your next journey, invest in a reliable travel insurance policy to safeguard your trip and enjoy peace of mind, knowing you’re protected from unexpected events. Whether flying to Thailand or exploring other destinations, Thailand travel insurance can offer the support and coverage you need for a worry-free experience.

*Standard T&C Apply

**Disclaimer: The content on this page is generic and shared only for informational and explanatory purposes. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making any related decisions.

***Insurance is the subject matter of solicitation. For more details on benefits, exclusions, limitations, terms, and conditions, please read the sales brochure/policy wording carefully before concluding a sale.

October 9, 2024