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Category: MAM

  • At The Money: Definition, how it works and example

    At The Money: Definition, how it works and example

    At the money (ATM) is a term used in options trading to describe a situation where the strike price of an option is exactly equal to the current market price of the underlying asset. This means that neither call nor put options have intrinsic value when they are ATM; their value is entirely derived from time value or extrinsic value.

    For example, if a stock is trading at ₹100, then a call option and a put option with a strike price of ₹100 are both considered ATM.

    How It Works

    The concept of ATM in F&O is crucial for understanding options pricing and trading strategies. When an option is ATM:

    • Intrinsic Value: The intrinsic value is zero because exercising the option does not yield any profit. For a call option, this means the market price is not above the strike price; for a put option, it means the market price is not below the strike price.

    • Extrinsic Value: The entire value of an ATM option comes from its extrinsic value, which reflects factors such as time until expiration and implied volatility. As expiration approaches, the extrinsic value diminishes due to time decay.

    • Sensitivity to Price Changes: ATM options are highly sensitive to changes in the underlying asset’s price. They typically have a delta of approximately ±0.50, meaning that for every ₹1 change in the underlying asset’s price, the option’s price will change by about ₹0.50.

    Consider a stock currently trading at ₹150. If you purchase an ATM call option with a strike price of ₹150, here’s how it could play out:

    • If the stock price rises to ₹160, you can exercise your option to buy at ₹150 and sell at ₹160, realizing a profit of ₹10 per share (minus any premium paid for the option).

    • Conversely, if the stock price falls to ₹140, your call option would expire worthless since you wouldn’t exercise it at a loss. Your loss would be limited to the premium paid for the option.

    How to use ATM in Trading Strategies

    ATM options are often used in various trading strategies due to their unique characteristics:

    • Straddles and Strangles: Traders may buy both an ATM call and put option simultaneously to profit from significant price movements in either direction.

    • High Trading Volume: Options that are ATM tend to see higher trading volumes as traders anticipate volatility, making them attractive for short-term strategies.

    • Risk Management: While they offer opportunities for profit through volatility, ATM options also carry higher risks compared to in-the-money (ITM) options since they lack intrinsic value at purchase.

    How is ATM different from ITM and OTM in terms of risk and reward?

    When trading options, understanding the distinctions between At The Money (ATM), In The Money (ITM), and Out Of The Money (OTM) options is crucial for assessing risk and reward. Each type of option has unique characteristics that influence their potential outcomes.

    • In The Money (ITM): An option is considered ITM when it has intrinsic value. For a call option, this means the strike price is below the current market price of the underlying asset. For a put option, it means the strike price is above the current market price.

    • At The Money (ATM): An option is ATM when its strike price is equal to the current market price of the underlying asset. ATM options have no intrinsic value; their worth is derived solely from extrinsic value.

    • Out Of The Money (OTM): An option is OTM when it has no intrinsic value. For a call option, this occurs when the strike price is above the current market price; for a put option, it occurs when the strike price is below the market price.

    Risk and reward analysis for ATM, ITM, OTM

    Option type

    Risk level

    Reward potential

    Characteristics
    ITM Low Moderate Less risky because they have intrinsic value. They provide some return with minor favourable movements but require a higher upfront premium. This leads to lower percentage returns compared to OTM options
    ATM Moderate Balanced Offer a balanced approach to risk and reward. They are sensitive to price changes and have high extrinsic value. If the underlying asset does not move significantly, ATM options can expire worthless, resulting in total loss of the premium paid
    OTM High High They have lower premiums since they lack intrinsic value and require significant movement in the underlying asset’s price to become profitable. However, if such movement occurs, OTM options can yield substantial percentage returns

    Factors to consider when choosing between ITM, ATM, and OTM options

    When deciding between In The Money (ITM), At The Money (ATM), and Out Of The Money (OTM) options, traders should evaluate several key factors that influence their risk tolerance, market expectations, and overall trading strategy.

    1. Risk Tolerance

    • ITM Options: Generally considered less risky due to their intrinsic value. They provide a buffer against total loss if the underlying asset moves unfavorably. Suitable for conservative traders looking for steady returns.

    • ATM Options: Offer a balanced risk-reward profile. While they have no intrinsic value at the time of purchase, they can still provide significant returns if the underlying asset moves favorably. They are suitable for traders with moderate risk tolerance.

    • OTM Options: High-risk, high-reward instruments. They have no intrinsic value and require significant price movement in the underlying asset to become profitable. Best for aggressive traders willing to accept the possibility of total loss.

    2. Market Expectations

    • Bullish Outlook: If you expect a strong upward movement in the underlying asset, OTM options may be appealing due to their potential for high returns. Conversely, if you expect moderate increases, ATM options could be more suitable.

    • Bearish or Sideways Outlook: For a bearish view or if you anticipate minimal movement, ITM options might be preferable as they provide some return even in sideways markets.

    3. Time Until Expiration

    • Time Decay (Theta): ATM options experience rapid time decay as expiration approaches, which can erode their value quickly if the underlying asset does not move significantly. ITM options tend to hold value better over time due to their intrinsic component.

    • Longer Time Horizons: If you have a longer time until expiration, OTM options may be more attractive as they allow for potential price movements without immediate pressure from time decay.

    5. Premium Costs

    • Cost of Entry: ITM options typically have higher premiums due to their intrinsic value, making them more expensive upfront. ATM options are usually priced in between ITM and OTM options, while OTM options are the cheapest but come with higher risk.

    • Return on Investment: Assess the potential return relative to the premium paid. OTM options may offer higher percentage returns if the underlying asset moves favourably, but they also carry a higher likelihood of expiring worthless.

    Wrapping up

    Understanding ATM options is essential for traders looking to navigate the complexities of options markets effectively. They provide opportunities for profit through volatility while also presenting risks that must be carefully managed.

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  • From dream to reality: Stories of women entrepreneurs defining success in India

    From dream to reality: Stories of women entrepreneurs defining success in India

    Mumbai: India has witnessed a transformative shift in recent years, with women stepping into the entrepreneurial spotlight like never before. From bustling metropolises to quiet towns, women entrepreneurs are redefining success, breaking stereotypes, and proving that ambition knows no gender. These trailblazers are not just building businesses; they’re inspiring generations, fostering innovation, and contributing significantly to the country’s economic and social growth.

    This piece celebrates the incredible journeys of women who dared to dream and turned their aspirations into thriving realities. With grit, creativity, and unwavering determination, these women are reshaping the entrepreneurial landscape of India one venture at a time.

    Meet these women entrepreneurs, who dared to dream and established themselves in different sectors through their hard work and creating a new benchmark in their sectors.

    Dr. Preeti Jain, founder of JewelsByPreeti: On the occasion of Women Entrepreneurship Day, one thing I would like to emphasize the most as the founder of my brand “Jewels by Preeti” is that sometimes it is crucial to take an unconventional path and not follow the mainstream career path, especially as a woman entrepreneur.

    From my personal experience and talking about my career trajectory, what kept me level-headed on my entrepreneurship journey was my risk-taking capability and my relentless passion for jewelry. What I learned through my years of experience is that you need to prioritize customers’ changing needs and keep innovations at the forefront always to stay ahead.

    Shivani Gupta founder of Vanika Fashions: The inspiring journeys of women in the Chikankari industry have not only broken barriers but have also redefined entrepreneurship in a way that bridges tradition and innovation. The talented artisans are more than just custodians of a centuries-old craft—they are emerging as business owners, designers, and community leaders who are reshaping the narrative around entrepreneurship. Every stitch they create weaves a story of resilience, creativity, and determination, proving that women can transform traditional art forms into thriving, sustainable enterprises with the right opportunities and support.

    Women Entrepreneurship Day celebrates such remarkable stories, showcasing the indomitable spirit of women who overcome social and economic barriers to achieve success. The women of the Chikankari industry exemplify this spirit, turning their heritage into a source of empowerment for themselves and their communities. By establishing collectives, engaging in market negotiations, and innovating with contemporary designs, they not only preserve this intricate craft but also generate livelihoods for hundreds of others, particularly women. The success serves as a beacon of inspiration, illustrating the transformative power of entrepreneurship to break the glass ceiling. It underscores the importance of creating inclusive ecosystems that empower women to lead, innovate, and contribute significantly to the economy.

    Sarbani Bose, Integrator at PRADAN: Breaking the glass ceiling in India’s entrepreneurial landscape is more than just a phrase, it’s a movement led by resilient women reshaping industries, communities, and the economy. Across rural and urban areas, women are redefining entrepreneurship, leveraging generations of expertise in crafts, agriculture, and small enterprises to create sustainable, impactful businesses.

    The inspiring journeys of women Farmer Producer Company (FPC) members illustrate the transformative power of collective farming and sustainable practices. With organized support and market access, they’re able to use scientific methods and eco-friendly innovations like solar dryers and organic techniques to improve their lives and their communities. These women are creating consistent income, ensuring fair prices, and tackling poverty by reducing the need for seasonal migration and distress selling. Their stories remind us that when barriers are broken and women are empowered, they not only uplift themselves but their entire villages. These journeys show that women have the potential to drive an inclusive, thriving ecosystem, becoming true agents of change and resilience in India’s rural economy.

  • SulaFest 2025 returns after five years with music, wine, and culture

    SulaFest 2025 returns after five years with music, wine, and culture

    Mumbai: Sula Vineyards is thrilled to announce the return of ‘SulaFest’, Asia’s favourite vineyard music festival, set for its 14th edition on 1-2 February 2025. After a five-year break, SulaFest is poised to offer an extraordinary mix of live music, premium wines, and rich cultural experiences amid the stunning scenery of Sula’s lush Nashik vineyards.

    Sula Vineyards CEO, Rajeev Samant shared his anticipation: “We’re absolutely delighted to bring SulaFest back after five years. The festival has always embodied our love for wine, music, and community. This break has only amplified our enthusiasm to create an experience that not only honours the SulaFest legacy but elevates it to new heights. We can’t wait to welcome everyone back to Nashik for an unforgettable celebration.”

    Since its inception, SulaFest has drawn audiences with performances by artists such as Lucky Ali, Divine, Amit Trivedi, and international acts like ‘Dub Inc.’ and ‘Gaudi’. Known for its lively atmosphere where music, dance, and wine intersect, SulaFest has become a highly anticipated event. Its comeback in 2025 is fuelled by popular demand from devoted fans.

    The 2025 edition promises a diverse lineup, showcasing acclaimed musicians and new talents for an exceptional musical journey. Guests can look forward to interactive wine tastings led by top sommeliers, gourmet food experiences, and an artisanal marketplace. Attendees will enjoy Sula’s renowned wines, elevating their culinary adventure at the festival. SulaFest will now be held as a biennial event, allowing for more curated and elevated experiences.

  • Ranveer Singh unveils Super You wafer protein bar

    Ranveer Singh unveils Super You wafer protein bar

    Mumbai: Ever wondered where Ranveer Singh gets his boundless energy? The Bollywood dynamo’s unrelenting hype for life, his “go big or go home” vibe, and his fearless stamina have always left fans curious about his choice of fuel – and now he’s sharing it with the world! SuperYou is a protein food and supplements brand, co-founded by Ranveer Singh and Nikunj Biyani. Together they are shaking up the Indian protein scene with the launch of India’s first protein wafer bar – made with a blend of cutting-edge fermented yeast protein technology. Designed for all ages, SuperYou’s wafers are as enjoyable as they are nutritious, delivering a refreshing twist to traditional protein snacks.

    Ranveer’s high intensity energy levels, and his lovable swagger – all wrapped up in one creamy, chocolate-covered, crunchy wafer that packs 10g of protein and 3g of fibre, with no added sugar. And the flavours? They’re as versatile as Ranveer’s style: chocolate, choco- peanut butter, strawberry crème, and cheese – yes, cheese, for that little twist of surprise! Alongside its current flavours, the brand will soon roll out an expanded lineup with 6 to 8 unique flavour options, giving fans even more ways to fuel their super.

    Ranveer’s approach to SuperYou is as personal as it gets. “With SuperYou, I’m bringing a part of my own journey to everyone. I’ve always believed that power and unstoppable energy come from within, but sometimes, you need that extra boost. That’s what SuperYou is about: it’s that push, that charge in a bar that everyone can access. We’ve created something unique-something that’s as fun and bold as it is good for you. With SuperYou, I wanted to break the mould of what a protein bar should be, so we’ve given it personality, flavours that excite, and a lightness that fits into anyone’s lifestyle. Get ready, because SuperYou is here to power up your world.”

    SuperYou co-founder Nikunj Biyani talks about their collaboration, “Ranveer is a powerhouse and pure energy personified – he doesn’t just live life, he charges through it, full throttle. That’s the spirit behind SuperYou. We want SuperYou to be the go-to boost for anyone who wants to be big, bold, and full of life!”

    Get ready to power up – SuperYou is now available on its website and all major delivery platforms such as Amazon, Flipkart, Zepto, Blinkit and Instamart; including select modern trade stores such as Reliance Fresh, Noble Plus, Wellness Forever, 7/11, Relay, Nature’s Basket and more across top ten cities in India very soon; bringing a taste of Ranveer’s relentless energy to everyone, everywhere.

    With this launch, Superstar Ranveer Singh is sharing his super energy secret with India – making his energiser for life accessible to everyone. 

  • 2025 and Beyond: Bajaj Finserv’s Vision for Integrating FASTag with EV Charging for a Seamless Mobility Experience

    2025 and Beyond: Bajaj Finserv’s Vision for Integrating FASTag with EV Charging for a Seamless Mobility Experience

    Since electric vehicles and sustainable travel are the next emerging trends of the world, so also the next level of technological innovation from Bajaj Finserv, FASTag, is being envisioned beyond its traditional role of just paying off tolls. Bajaj Finserv sees a future where links to electric vehicle charging stations would have been established by 2025, offering a seamless and efficient payment system that brings a reduction in delay in mobility to truly sustainable, digital-first road travel. As part of its enrichment features, like FASTag recharge options, an easy-to-use wallet, Bajaj Finserv is prepping the ground for a very efficient, green future.

    How is FASTag Shaping India’s Mobility Scene?

    FASTag is a system that actually uses RFID technology to reduce the waiting time and delay in making toll payments and help increase digital transactions. It has been able to provide years of cashless toll collection, reduced wait times, and higher comfort for its users through a new stint in India’s transportation infrastructure. Bajaj Finserv has further enhanced this experience by providing a robust wallet in FASTag and seamless recharge options through their dedicated mobile app, making it even simpler to manage one’s toll expenses.

    Bajaj Finserv now expands its vision for FASTag so it can play a pivotal role in the EV ecosystem. With the FASTag payment mechanism introduced in EVs, Bajaj Finserv will unify the experience of digital payments such that journeying on roads becomes an effortless exercise and aligns with India’s green mobility goals.

    Critical Features of the FASTag wallet from Bajaj Finserv for Integration into EVs  
    To support this new functionality, Bajaj Finserv will enhance the FASTag wallet to be integrated with all the country’s dispersed charging stations for EVs. Some of these must-have features are:

    ●  Single Pay System: Toll payments and EV charging can be paid through a single FASTag wallet without carrying multiple accounts and making separate payments.  
    ●  Automatic Recharge Options: With the auto-recharge option, users will be automatically managing their experience from toll payments to EV charging and will have funds in hand whenever they need it.  
    ●  Real-Time Transaction Updates: Users will receive instant notifications for each transaction, either through toll or EV charge. It will assist in cost management and monitor expense performance effectively.  
    ●  Flexible Modes of Payment: Bajaj Finserv FASTag wallet will offer different modes of payment and recharge options; thus, one will be able to recharge with UPI, debit cards, credit cards, and more.

    These features will merge the one-stop solution of road payments with the FASTag wallet, making the FASTag wallet an ultimate mobility companion for Bajaj Finserv.

    The Vision: A Network of FASTag-Enabled EV Charging Station

    Bajaj Finserv envisions, by 2025, a network of FASTag-enabled EV charging stations where drivers plug in and pay for charging their vehicles automatically through their FASTag wallet, bringing some benefits.

    Seamless Payment Across Platforms: An EV charging network integrated with FASTag will help the drivers to easily take care of toll and charging payment. Bajaj Finserv is looking to collaborate with charging station providers in order to make FASTag widely accepted across all the EV charging points in the country.

    ●  Real-time charging data and cost transparency: Through the FASTag mobile app, customers can retrieve real-time information on the cost of charging and energy consumed, plan charging stops to optimize costs, and track expenses more effectively.  
    ●  Widespread Charging Stations: Bajaj Finserv’s view includes the installation of large high-speed corridors of EV charging stations along highways, in commercial centers, and urban areas. Come 2025, there may be FASTag-compatible charging points all over the country. This will break all barriers in making journeys in e-vehicles seamless throughout the country.  
    ●  Energy-Efficient Route Planning: Bajaj Finserv’s app may eventually use data from FASTag to offer route recommendations with inbuilt features of options available for recharging, helping EV drivers to optimize their journey travel and consume minimal amount of energy.

    This is when Bajaj Finserv’s FASTag recharge will make a centralized place for EV drivers to pay at toll plazas and charging stations together, under one digital umbrella.

    Benefits of FASTag and EV Integration for Drivers

    With FASTag and EV integration, there are numerous benefits for the driver-it presents an all-encompassing experience that aligns with the modern traveler’s needs. There are several key benefits involved:

    As soon as one needs to pay for the tolls, as well as for EV charging, they can do it directly with the FASTag wallet, thereby saving time spent at charging stations.

    ●  Cost Efficiency: Payments for all road expenditures, including both tolls and EV charges, can now be tabulated in a single place, which might better prepare the travelers in advance.  
    ●  Eco-Friendly Travel: The easier it becomes to charge EVs, the more people would be activated towards transitioning to electric vehicles, which makes the road network cleaner and greener.  
    ●  Improve Transparency: Where there is real-time information about transactions and how much is spent on all expenses incurred, it gets simpler for the person behind the steering wheel to monitor his or her finances; therefore, transparency in road travel expenses.

    Security and Compliance for FASTag EV Payments

    Bajaj Finserv would ensure its transactions of FASTag are safe, and, therefore, the company would introduce high-end security features in its FASTag wallet. Some of the proposed upgrades that would satisfy the security aspects of the network include;

    ●  Biometric Authentication: The FASTag mobile app would feature biometric log-ins, based on fingerprint or facial recognition to offer safe access to users.  
    ●  Encrypted Transactions: All transactions will be encrypted via end-to-end encryption to keep confidentiality of user data and financial details.  
    ●  Fraud Protection Alerts: The application will provide real-time fraud alerts to the user so that he will be able to detect and prevent unauthorized activities on his FASTag account.

    These security measures will help the user lead an undisturbed life while scaling up to a single wallet for FASTag, supporting not only toll payments but also EV charging payments.

    Vision of Bajaj Finserv for 2025 and beyond

    As India progresses toward a sustainable future, the FASTag initiatives by Bajaj Finserv look to make the adoption of EV easy and accessible. Bajaj Finserv will attempt to remove the barrier from using EVs with a FASTag-enabled network for charging EVs. This would make green mobility a viable option for every driver.

    The FASTag wallet shall offer a complete mobility solution by managing tolls, EV charging, and maybe other road-related payments by 2025. Bajaj Finserv puts the FASTag in India’s aspiration for an environment-friendly transportation ecosystem beyond just payment of toll, that is more convenient to recharge the FASTag through integration with EV charging.   
     

  • The modern CMO: Driving growth and innovation in India

    The modern CMO: Driving growth and innovation in India

    Mumbai: In a world where screens dominate our lives, advertisements have evolved into captivating narratives that often capture more of our attention than the movies we adore or the podcasts we cherish. This relentless tide of digital innovation has placed marketing at the very heart of modern business. Behind every clever campaign or viral ad lies a creative mind weaving strategies that resonate deeply with audiences, shaping trends and subtly steering our choices.

    India, a land of infinite diversity and ceaseless contrasts, offers an unparalleled canvas for marketers. Here, chief marketing officers (CMOs) transcend their traditional roles, becoming architects of growth, pioneers of digital transformation, and custodians of trust. In this dynamic marketplace, where every consumer interaction carries the weight of cultural nuance, CMOs are tasked with not just adapting to change but leading it, forging a path toward a future brimming with opportunity and innovation.

    To delve deeper into this dynamic evolution, Indian Television dot com spoke with Danone’s marketing director, Sriram Padmanabhan about the challenges, opportunities, and expectations shaping the modern CMO’s role in India.

    How has the role of the CMO evolved in India over the years?

    The role of the CMO has expanded far beyond traditional marketing functions like advertising and brand building. Today, the CMO is a strategic leader who collaborates closely with the CEO and other C-suite executives. This transformation is driven by the need to integrate marketing with broader business goals, particularly in a market as diverse as India.

    CMOs must now navigate the complexities of digitised consumer touchpoints, leverage data-driven insights, and create personalised customer experiences. In essence, they’re not just marketers—they’re business architects who play a pivotal role in steering their companies toward growth.

    What are the biggest challenges CMOs face in the Indian market?

    India’s diversity is both a strength and a challenge. The country’s rich cultural tapestry means consumer preferences can vary drastically across regions. For a CMO, crafting marketing strategies that resonate deeply with such a varied audience requires not just creativity but also a deep understanding of market research and consumer behavior.

    Additionally, technological advancements have added layers of complexity. The integration of AI and machine learning into marketing is no longer optional. CMOs must be comfortable with these technologies to analyse consumer behavior, predict trends, and optimise campaigns effectively.

    How important is technology in redefining the CMO’s role?

    Technology is absolutely central. Tools like AI, machine learning, and advanced analytics have revolutionised marketing. They allow us to predict customer needs, create hyper-personalised experiences, and measure outcomes with unprecedented precision.

    In fact, a recent EssenceMediacom report highlights that 90 per cent of marketing leaders find their roles increasingly complex due to these technological demands. But this complexity also presents opportunities. By embracing technology, CMOs can drive efficiency, enhance engagement, and deliver measurable results.

    Can you elaborate on the leadership qualities a modern CMO needs?

    Today’s CMOs must be strategic visionaries who align marketing with business objectives. They need to inspire innovation within their teams and foster a culture of agility and creative thinking. This includes having a deep understanding of the broader business landscape, anticipating market shifts, and identifying new growth opportunities.

    More importantly, CMOs must embrace a mindset of continuous learning. In a rapidly changing environment, the ability to adapt, experiment, and take calculated risks is essential. Leadership isn’t just about managing—it’s about inspiring and guiding the organisation through transformation.

    What role does the CMO play in building trust and customer experience?

    At its core, the CMO’s role is to be the guardian of the brand and the customer experience. Trust is the cornerstone of any successful brand, and in today’s age of social media, maintaining that trust requires transparency, authenticity, and consistency.

    CMOs must ensure seamless interactions across all customer touchpoints, integrating marketing with sales, customer service, and product development. The ultimate goal is to create a unified, positive customer journey that strengthens brand loyalty.

    What advice would you give to aspiring CMOs navigating a dynamic market like India?

    The key is to be proactive rather than reactive. Don’t just follow trends—lead them. Understand the pulse of your market and leverage technology to your advantage. Invest in learning new tools and methodologies, and always keep an eye on how your strategies align with the company’s broader objectives. Finally, stay customer-focused. Every decision, whether strategic or operational, should ultimately enhance the customer’s experience with your brand. That’s where the true value of a CMO lies.

    The journey of a CMO in India is akin to navigating a vibrant mosaic—each piece representing a unique cultural nuance, consumer preference, and technological shift. As India’s market continues to evolve and diversify, the CMOs who embrace the art of storytelling, the power of technology, and the essence of trust will not just adapt to change—they will orchestrate it. Their leadership will illuminate the path to enduring growth, leaving a legacy that shapes the future of business in a world where innovation and authenticity reign supreme.

  • Jovees Herbal’s festive strategies boosts skincare sales year-round

    Jovees Herbal’s festive strategies boosts skincare sales year-round

    Mumbai: In a world dominated by synthetic and lab-generated products, the timeless wisdom of our ancestors guides us back to nature’s remedies. As our parents and grandparents have often reminded us, ‘Herbal products have been the cornerstone of skincare for generations.’ Embracing this heritage, Jovees Herbal has carved a niche in today’s market, centering its marketing strategy around the essence of ‘Herbal.’ Amidst India’s vibrant festive seasons, skincare transcends luxury to become a cherished ritual. From the radiant glow of Diwali to the warmth of Christmas, skincare intertwines with traditions of self-care and gifting.

    For Jovees Herbal, a leader in herbal skincare, these celebrations offer unique opportunities to innovate and connect with customers. Vice president of marketing and e-commerce, Rakhi Sharma shares insights with Indian television dot com, about the brand’s strategies to thrive in a competitive market.

    Inside Jovees Herbal’s festive playbook and global strategies

    How does Jovees Herbal adapt its marketing strategies during the festive season?

    Skincare is a year-round priority for consumers,” begins Rakhi Sharma. “But festivals like Diwali and Christmas bring a heightened demand for value-driven offerings, such as festive combos and bulk-buy options. Customers seek not only quality skincare for themselves but also thoughtful gifting solutions.

    Jovees capitalises on this trend by curating special festive bundles and limited-edition packaging that resonate with the festive spirit. Our Diwali campaigns featuring exclusive product bundles achieved remarkable success. Not only did these boost customer engagement, but they also led to higher order values. For Christmas, we’ll follow a similar strategy with curated gift sets and tiered discounts that incentivise larger purchases.

    Can you share examples of successful festive campaigns and their outcomes?

    In past Diwali campaigns, we bundled our top-performing products into exclusive packages adorned with festive-themed packaging. These bundles exceeded expectations, driving both sales growth and customer satisfaction. The limited-edition designs added an element of joy for customers seeking memorable gifts. The results? Higher order volumes, repeat purchases, and a stronger emotional connection with our brand.

    Do you observe a shift in consumer preferences or purchase behaviour during festive seasons?

    Absolutely. Customers gravitate towards bigger packs, bundle deals, and gifting options. It’s a marked shift from their usual buying patterns, and we tailor our offerings accordingly.

    What are the primary metrics Jovees Herbal focuses on to measure marketing success in international markets?

    We measure success through key indicators like sales growth, ROAS, customer acquisition, and engagement rates. Each country presents unique skincare needs. For example, sunscreens and acne-prevention products dominate in regions like the Middle East and Sri Lanka due to the climate, whereas moisturisers and hydration products are popular in colder regions like Russia. This localised approach has delivered consistent growth in diverse markets.

    What challenges does the herbal skincare industry face today?

    The Indian herbal skincare market, valued at $4 billion, is rapidly growing, but it faces significant challenges. Chief among these is the proliferation of brands claiming to be ‘herbal’ without adhering to strict standards, which erodes consumer trust. Jovees has built its reputation over two decades by prioritising authentic formulations over flashy marketing. Our rigorous quality standards and loyal customer base have helped us weather competition and stand out in this crowded market.

    How important is sustainability to your consumers? Has it influenced product choices?

    Sustainability is crucial for our audience. At Jovees, we’re committed to ethically sourcing ingredients and avoiding harmful chemicals. By offering eco-friendly products, we align with the values of today’s environmentally conscious consumers.

    How has digital transformation reshaped Jovees Herbal’s e-commerce approach?

    Digital transformation has been a game-changer. Our online presence spans platforms like Amazon, Flipkart, Nykaa, and our own website. Data-driven marketing on Instagram, Facebook, and Google Ads has enhanced engagement and conversion rates. The integration of technology into supply chain and inventory management, ensuring product availability across channels. This balance of online growth and offline retail presence has broadened our reach and strengthened customer loyalty.

    What role do celebrity partnerships play in Jovees’ marketing strategies?

    While celebrity endorsements can amplify visibility, we’ve found that authenticity resonates more with today’s customers. Our focus is on genuine partnerships, where creators use and review our products based on real experiences. This builds trust and credibility, which are more effective than traditional endorsements.

    How has Jovees adapted to the demand for transparency and natural ingredients?

    Transparency is at the heart of our brand,” Sharma affirms. We clearly communicate the natural ingredients in our products and avoid harmful chemicals. This commitment to authenticity and quality has helped us meet the rising demand for personalised, safe skincare solutions.

    Are there any upcoming launches or campaigns you can share?

    We’re excited to expand our hydration and hair care categories. Our R&D team is working to ensure these products meet the high standards our customers expect. Additionally, we’re broadening our presence across more digital platforms to stay connected with our growing audience.

    Jovees Herbal’s marketing approach is a masterclass in balancing tradition with innovation. From festive campaigns to global strategies, the brand continues to adapt to changing consumer preferences while staying true to its roots in authenticity and quality. As the herbal skincare market evolves, Jovees remains a trusted name, embodying sustainability, transparency, and customer-centric values.

  • Konica Minolta celebrates successful partnership with Singham Again

    Konica Minolta celebrates successful partnership with Singham Again

    Mumbai: Konica Minolta, a global provider of imaging and printing technology, celebrates the success of its brand partnership with the blockbuster Singham Again. The collaboration effectively showcased how advanced technology and entertainment can create impactful marketing.

    The partnership, which aligned with the campaign’s ‘We Power Your Growth’ message, highlighted Konica Minolta’s 150-year legacy and its forward-thinking approach, complementing the film’s narrative of excellence. The pre-release campaign sparked nationwide excitement through groundbreaking initiatives that captured attention and dominated social media.

    The hashtag #IndiaPrintsOnKonicaMinolta became a digital sensation, immersing audiences in next-gen printing technology. Further engaging audiences, the campaign included a scavenger hunt with iconic Singham Universe backdrops, while a countdown campaign kept anticipation high until the film’s release.

    Konica Minolta Business Solutions India MD Katsuhisa Asari stated, ” Our technology, like the titular character, is a symbol of reliability and extraordinary performance. By aligning with ‘Singham Again,’ we’ve demonstrated how Konica Minolta’s innovative solutions mirror the film’s themes of transformation and empowerment. This association provides us with an opportunity to commit to growth and innovation with a view to further securing our position as a trusted partner in this business journey.”

    Head of marketing communications & brand management Mohit Kaval emphasised, “The phenomenal success of this partnership stems from our shared commitment to pushing boundaries and delivering excellence. Through this collaboration, we’ve created a unique narrative that resonates with both business leaders and technology enthusiasts. The ‘IndiaPrintsOnKonicaMinolta’ campaign, featuring Singham himself, has become a rallying cry for digital transformation in India’s printing industry. This initiative has not only elevated our brand presence but has also sparked meaningful conversations about the future of printing technology.”

    Reliance Entertainment Studios CEO Sameer Chopra affirmed, “The synergy between Konica Minolta and ‘Singham Again’ demonstrates the power of strategic brand partnerships in creating lasting impact. This collaboration has set new standards in how brands can integrate with entertainment properties while maintaining authenticity. The overwhelming response from audiences and businesses alike proves that when technology meets storytelling, the results can be truly extraordinary. This partnership has created a blueprint for future brand collaborations in the entertainment industry.”

    The campaign’s impact has been nothing short of phenomenal, generating astronomical social media engagement. The ongoing contest series is an endeavour in customer engagement and has begun a new phase for brand-entertainment collaborations in the technology sector.

  • Saraf Furniture announces grand sale on Sheesham furniture

    Saraf Furniture announces grand sale on Sheesham furniture

    Mumbai: Saraf Furniture, known for quality solid wood furniture, has launched a grand sale offering up to 60 per cent off on Sheesham wood pieces. Available for both online purchase and at showrooms in Bangalore, Delhi, Hyderabad, Surat, and Rajasthan, this sale provides an opportunity to enhance your home with classic, solid furniture.

    The sale includes a variety of furniture options like sofa sets, tables, beds, bar cabinets, and more, available in modern and classic styles.

    Why buy from Saraf Furniture?

    – Only solid Sheesham wood is used, ensuring durability.

    – A wide range of options for every room and home office.

    – Quality furniture now affordable with up to 60 per cent off.

    Grand sale highlights:

    – Beds & mattresses: Sheesham wood beds and high-quality mattresses.

    – Coffee tables: Elegant designs to enhance your living space.

    – Desks & TV units: Durable, stylish options for work and entertainment areas.

    – Dining sets & kitchen cabinets: Premium Sheesham wood pieces for your dining room.

    – Bookshelves & sideboards: Functional and stylish storage solutions.

    – Sofas, poster beds & dressers: Luxury statement pieces.

    – Rugs, lamps & décor: Complete your space with exquisite décor.

    – Work-from-home furniture: Ergonomic and functional furniture for home offices.

    “We are delighted to bring this grand sale to our customers, offering premium Sheesham wood furniture at unmatched prices. This is a perfect opportunity to invest in high-quality, long-lasting pieces that elevate every home,” said Saraf Furniture founder Raghunandan Saraf.

    The grand sale is live on (https://www.insaraf.com) and in Saraf Furniture showrooms across major cities.

  • Children’s Day delight: 10 per cent off at Fat Tiger for kids & families

    Children’s Day delight: 10 per cent off at Fat Tiger for kids & families

    Mumbai: This Children’s Day, Fat Tiger, a quick service restaurant co-founded by Sahaj Chopra and Sahil Arya, is celebrating with a 10 per cent discount on the entire menu for kids. Known for its unique menu featuring momo, boba tea, and fusion dishes, Fat Tiger offers a fun and flavourful experience for families.

    The menu includes a variety of kids’ favorites like boba tea in fruity flavors, momos, burgers, creamy pasta, and the cheesy, spicy Jalapeño Burger. For the perfect feast, pair them with signature cheesy fries and iconic momo dumplings.

    With this, Fat Tiger provides an opportunity for families to create memorable moments over delicious food. The outlets will also be decorated with Children’s Day-themed decor, adding to the festive vibe.