ITV

Category: MAM

  • Media Distillery pours AI power into search with game-changing discovery suite

    Media Distillery pours AI power into search with game-changing discovery suite

    MUMBAI: Ever felt like finding the right show to watch is harder than choosing what to eat for dinner? Media Distillery has heard the struggle and is uncorking a revolutionary solution, its new Search and Discovery Suite. Designed to make finding content as effortless as a Tik tok scroll, this AI-powered suite ensures viewers spend less time searching and more time watching.

    The video streaming industry has long battled with decision fatigue, with research showing that consumers spend over 10 minutes deciding what to watch often giving up entirely. Media Distillery’s latest suite tackles this head-on, using cutting-edge AI, Large Language Models (LLMs), Visual Language Models (VLMs), and semantic search to help viewers discover exactly what they’re looking for sometimes before they even know it.

    “2025 is the year of search and discovery,” said Media Distillery CEO and co-founder Roland Sars. “With so much content available, viewers can’t always see the forest for the trees. Our AI-powered suite ensures they never miss out on great content again.”

    Instead of the usual ‘because you watched xyz’ recommendations, the Search and Discovery Suite uses AI to dynamically generate suggestions across multiple sources. Say a viewer searches for the Academy Awards the tool doesn’t just show Oscar-winning films, but also TV shows featuring the winners, red carpet highlights, interviews, and more.

    A pilot test with a major cable operator delivered impressive results, with 75 per cent of viewers discovering sports content they wouldn’t have found otherwise, while 65 per cent received more relevant sports recommendations directly on the platform, reducing their need to search elsewhere. This AI-powered intelligence goes beyond on-demand content, enabling broadcasters, live TV providers, and OTT platforms to unlock the full potential of their catalogues and enhance viewer engagement.  

    Media Distillery’s Search and Discovery Suite complements its Preview Distillery solution, offering a seamless content discovery experience. By integrating real-time broadcast content analysis, the suite enables broadcasters, operators, and OTT services to boost engagement and monetisation while keeping viewers glued to their screens.

    So, if you’re tired of endless scrolling, Media Distillery’s latest innovation ensures your next binge-worthy show is just a smart search away.

  • McDonald’s shakes things up with shakashaka fries and a musical twist

    McDonald’s shakes things up with shakashaka fries and a musical twist

    MUMBAI: McDonald’s India – north and east is striking a crispy, crunchy, and catchy chord with food lovers through its latest campaign, Shakashaka. This quirky, mockumentary-style campaign reimagines shakeshake fries as more than just a snack, it’s now a musical instrument, thanks to the eccentric and musically enlightened Papaji.

    The campaign follows Papaji, who discovers that the rhythmic shaking of the shakeshake fries bag produces the vibrations of the cosmos, leading to the birth of Shakashaka, a movement that teaches fans the art of Shak-ing, Shuk-ing, and Shik-ing their way to flavour-filled enlightenment. “Fries may be French, but the sounds they produce are universal,” declares Papaji, as he recruits a cult of Shakashakers, even hosting live classes at select McDonald’s locations to spread the joy of shaking.

    McDonald’s India – north and east has tapped into the insight that fans love the ritual of shaking the fries as much as eating them. With music playing a crucial role in gen z’s identity, the Shakashaka campaign transforms this simple act into an immersive and shareable experience.

    McDonald’s India managing director for north and east Rajeev Ranjan said, “At McDonald’s, we believe every meal should be more than just delicious! Our Shakashaka campaign is designed to turn dining into an interactive, fun-filled moment where great taste meets excitement. With every sprinkle, shake, and bite, customers become part of the flavour adventure, making each meal uniquely theirs.”

    To make the celebration even more appetising, the campaign also introduces McDeal meals—an affordable way for customers to enjoy their favourite McDonald’s flavours without breaking the bank. Starting at just Rs 69, the new offers include Mcchicken patty with piri piri seasoning for Rs 69, Mcaloo tikki burger with piri piri fries for Rs 79, and veg surprise or chicken surprise with piri piri fries for Rs 89, ensuring a deliciously pocket-friendly indulgence. 
     

  • Which is the Best WiFi Connection for Gaming?

    Which is the Best WiFi Connection for Gaming?

    Online gaming has become a major source of entertainment among multiple individuals. Whether it’s an intense multiplayer showdown or an immersive role-playing game, players demand seamless connections and dependable speeds. ACT Fibernet, a pioneering business in broadband services, delivers an array of WiFi packages designed for players. 

    With its high-speed internet plans and the fastest WiFi router for gaming, players can fully immerse themselves in uninterrupted gameplay and higher functionality. Among all its plans, the ACT Lightning Plan stands out as the ultimate solution for players demanding top-tier speed for superior gameplay.

    The ACT Lightning Plan for Gaming

    The ACT Lightning Plan is clearly intended to fulfil the demands of online gamers. With an unbelievable 500 Mbps speed, this plan offers a high-performance connection that confirms lag-free play at all times.

    The unlimited plan ensures that players no longer need to worry about data boundaries or extra costs that can interrupt their gaming experience.

    Are you wondering which WiFi router is best for gaming? The ACT Lightning Plan includes a free router. So, it provides users with everything essential to build a reliable and fast gaming system. 

    Whether streaming, downloading, or engaging in online battles, the plan’s robust performance guarantees that your connection stays stable and swift, even with multiple devices connected to the same network.

    What Sets ACT Fibernet Apart for Gaming?

    ACT Fibernet has established itself as a pioneering participant in the fibre internet space, offering cutting-edge broadband services tailored for diverse needs, from home offices to dedicated gaming setups. But what is it that truly sets ACT Fibernet apart and makes it the best WiFi for gaming? Here, we have discussed the benefits:

    . Lightning-quick connections for competitive play: ACT Fibernet’s unparalleled speeds make it the best WiFi for gaming. It ensures online matches remain smooth without lag or buffering. Whether downloading hefty game files or live streaming conquests, their high-speed internet guarantees a smooth and unhindered experience.

    . Optimised across an array of devices: ACT Fibernet’s steady and rapid connectivity can handle multiple gadgets operating simultaneously. Regardless of how many people are using the connection on diverse devices, you’ll enjoy continuity throughout without slowdowns.

    . No weak wireless zones: With the fastest WiFi router for gaming from ACT Fibernet, you won’t have to deal with dead WiFi coverage zones in any corner of your home. The connection stays strong in every room, ensuring gaming is never interrupted by poor signals or dropped connections.

    . Self-treating capabilities: ACT Fibernet’s self-healing abilities ensure the network rapidly recovers from minor issues, allowing seamless performance even in rare technical glitches. This provides an extra layer of dependability crucial for maintaining a steady connection during extended play sessions.

    . Fortified security: Online gaming regularly involves sensitive information, and ACT Fibernet prioritises protection with enhanced safety features. Their secure network safeguards private details, accounts, and transactions, offering peace of mind while gaming.

    About ACT Fibernet

    ACT Fibernet is dedicated to delivering superior speeds, reliable connections, and innovative plans tailored to meet the needs of both individuals and businesses. Renowned for its high-performance fibre optic internet, ACT Fibernet continues to guide innovation and revolutionise connectivity. 

    With a focus on speed, stability, and customer satisfaction, it provides some of the most consistent and dependable internet plans in the country.

    Contact Information:
    Atria Convergence Technologies Ltd.
    Customer Support: +91 9945999459
    Email: helpdesk@actcorp.in

  • Škoda shifts into high gear with Ranveer Singh and the all-new Kylaq

    Škoda shifts into high gear with Ranveer Singh and the all-new Kylaq

    MUMBAI: When dreams meet the open road, the journey is anything but ordinary. Škoda Auto India, in collaboration with Publicis India, has unveiled its latest campaign, ‘Own Your Dream’, featuring Hindi movie powerhouse Ranveer Singh and the all-new Škoda Kylaq. More than just a car commercial, the campaign is a celebration of bold ambition, resilience, and European engineering that’s now within reach for a new generation of Indian consumers.

    As Škoda’s first-ever ‘Brand Superstar,’ Ranveer Singh takes centre stage in the film, embodying the spirit of those who refuse to settle. The ad follows individuals chasing success athletes striving for greatness, artists creating magic, and families shaping young minds all set against a backdrop of stunning visuals, stirring narratives, and, of course, the Kylaq as the ultimate companion for the driven and determined.

    “2025 marks a landmark year for us, and the Kylaq is at the forefront of our product offensive strategy,” said Škoda Auto India brand director Petr Janeba. “This film beautifully captures the synergy between the unstoppable Kylaq, the aspirations of our customers, and the electrifying persona of Ranveer Singh.”

    Saatchi & Saatchi and Publicis India CEO Paritosh Srivastava said, “We are thrilled to partner with Škoda Auto India for the introduction of their first-ever sub-4-metre SUV in India. Aligned with roll out of the new era of Škoda Auto in India, we have built a full-funnel, consumer-first approach that ensures deeper market penetration while bringing European craftsmanship to an evolving India that’s ready for more. With ‘Team Drive’—our bespoke ‘Power of One’ unit created for Škoda Auto India, we are uniquely positioned to support their ambitious vision of becoming a dominant European player in the Indian market. The launch of the Kylaq is just the beginning, and we are excited for all that’s in store.”

    Taking a multilingual approach, ‘Own Your Dream’ has been translated into eight regional languages to deepen Škoda’s connection across India, from bustling metros to emerging Tier-2 and Tier-3 markets. The campaign is now live across TV, print, digital, and social platforms, with further extensions into out-of-home, radio, and dealership activations. This full-funnel approach ensures that the message reaches a diverse audience while inspiring consumers to dream big and drive with confidence. To connect better with consumers across the country, the ad has also been translated into 8 regional languages. With European craftsmanship meeting Indian ambition, ‘Own Your Dream’ isn’t just an ad it’s an open road to bigger possibilities.

  • Types of Commercial Vehicle Insurance in India

    Types of Commercial Vehicle Insurance in India

    Commercial vehicle insurance is a kind of policy designed to protect businesses and individuals who use vehicles for commercial purposes. Unlike private vehicle insurance, it offers coverage against accidents, damages, third-party liabilities, and other risks.

    Whichever kind of commercial vehicle you own, having the right insurance ensures financial security and compliance with legal requirements in India.

    Read on to explore the various types of commercial vehicle insurance available and choose the one that best suits your needs.

    What are the Types of Commercial Vehicle Insurance?

    Choosing the right commercial vehicle insurance is crucial for protecting your business against financial risks. Here are the main types of commercial vehicle insurance available in India:

    Third-party Liability Insurance

    This is a mandatory insurance policy under the Motor Vehicles Act, 1988. It covers damages or injuries suffered by a third party, including property damage and medical expenses. However, it does not cover any damage to the insured vehicle.

    Comprehensive Commercial Vehicle Insurance

    This policy provides extensive coverage, including damages to your vehicle due to accidents, theft, fire, natural calamities, and vandalism. It also includes third-party liability, ensuring complete financial protection for vehicle owners.

    Types of Commercial Vehicles Covered

    Commercial vehicle insurance in India provides coverage for a wide array of vehicles used for business. Here are the key categories of commercial vehicles that can be insured:

    . Passenger-carrying Vehicles: This includes buses, taxis, auto-rickshaws, e-rickshaws, and other vehicles used for transporting passengers. Insurance for these vehicles covers damages, liabilities, and accidents to ensure passenger safety and financial security.

     . Goods-carrying Vehicles: Trucks, lorries, tempos, trailers, and other transport vehicles that carry goods fall under this category. A commercial truck insurance policy covers damages to the vehicle and goods in transit, as well as third-party liabilities.

     . Light Commercial Vehicles (LCVs): Small cargo carriers, pickup trucks, mini trucks, and delivery vans used for business operations are covered under LCV insurance. This is ideal for businesses involved in local transportation and logistics.

     . Two-wheeler Commercial Vehicles: This category includes motorcycles and scooters used for delivery services, such as food delivery and courier services. Insurance protects against accidental theft, damages, and third-party liabilities. 

    . Miscellaneous Vehicles: Special-purpose vehicles like ambulances, cranes, tractors, excavators, and construction vehicles are also covered under insurance. These policies are tailored to provide protection based on the vehicle’s specific use.

    Benefits of Commercial Vehicle Insurance

    Commercial vehicle insurance provides essential financial protection for businesses that depend on vehicles for operations. Here are the key benefits:

    . Financial Protection Against Damages: The policy covers repair and replacement costs if the insured vehicle is damaged due to accidents, fire, natural calamities, or vandalism.

     . Third-party Liability Coverage: It provides compensation for damages or injuries caused to third parties, including property damage, medical expenses, and legal liabilities. 

    . Protection Against Theft and Loss: If the commercial vehicle is stolen or irreparably damaged, the insurance policy helps recover the financial loss, minimising business disruptions. 

    . Employee and Passenger Safety: Insurance policies often include personal accident cover for the driver and passengers, ensuring financial security in case of injury or loss of life. 

    . Business Continuity: With insurance covering damages, theft, and liabilities, businesses can continue operations without major financial setbacks. 

    . Coverage for Goods in Transit: Goods-carrying commercial vehicles can opt for additional coverage to protect the transported goods from damages or loss. 

    . Legal Compliance: Having a valid commercial vehicle insurance plan ensures adherence to Indian motor laws, preventing penalties and legal complications. 

    . Customisable Add-on Covers: Businesses can enhance their insurance with add-ons such as roadside assistance, zero depreciation, and engine protection for comprehensive security.

    Inclusions, Exclusions and Add-on Covers

    Understanding the coverage scope of commercial vehicle insurance is essential for making an informed decision. Here’s what is included, excluded, and available as additional protection.

    Commercial Vehicle Insurance Inclusions

    Commercial vehicle insurance provides coverage for the following:

    . Accidental Damage: Covers repair or replacement costs if the insured vehicle is damaged due to an accident.

     . Theft or Total Loss: Provides compensation if the vehicle is stolen or suffers irreparable damage. 

    . Fire and Natural Calamities: Protects against losses due to fire, floods, earthquakes, cyclones, and other natural disasters. 

    . Third-party Liability: Covers injury, death, or property damage caused to a third party by the insured vehicle.

     . Personal Accident Cover: Offers financial assistance for medical treatment, disability, or death of the owner-driver.

    Commercial Vehicle Insurance Exclusions 

    The insurance plans do not cover:

    . Wear and Tear: Damages due to normal aging or depreciation of the vehicle. 

    . Drunk Driving or Illegal Use: Accidents occurring under the influence of alcohol/drugs or during unlawful activities.

     . Mechanical or Electrical Breakdown: Repairs for mechanical failures or manufacturing defects are not covered.

     . Driving Without a Valid License: If the driver does not have a valid license at the time of the accident, the claim is not honored.

     . War or Nuclear Risks: Damages caused by war, nuclear hazards, or terrorist activities.

    Commercial Vehicle Insurance: Add-ons

    You can enhance your coverage with optional add-ons, including:

    . Zero Depreciation Cover: Offers full claim settlement without deducting depreciation on vehicle parts. 

    . Roadside Assistance: Provides emergency services like towing, fuel delivery, and minor repairs.

     . Engine Protection Cover: Covers engine damage due to water ingress or oil leakage.

     . Loss of Revenue Cover: Compensates for financial loss if the insured vehicle is under repair and out of service. 

    . Personal Belongings Cover: Provides compensation for loss or damage to personal items kept in the vehicle.

    Factors Affecting Commercial Vehicle Insurance Premiums

    The premium for these insurance plans is determined by several factors. Understanding these factors can help business owners and vehicle operators make informed decisions while purchasing or renewing their policies.

    . Type of Vehicle: The make, model, and category of the commercial vehicle—whether it is a truck, bus, taxi, or auto-rickshaw—impact the premium. Larger and high-value vehicles typically have higher premiums.

     . Vehicle Age and Condition: Newer vehicles have higher premiums due to their higher market value, while older vehicles may have lower premiums but higher depreciation. Well-maintained vehicles may also attract better premium rates. 

    . Usage and Purpose: The nature of usage affects the risk factor. Vehicles used for transporting hazardous goods or covering long distances regularly tend to have higher premiums compared to those used for limited local transport. 

    . Insured Declared Value (IDV): IDV represents the vehicle’s current market value, which directly influences the premium. A higher IDV means a higher premium, while a lower IDV reduces the premium but may lead to lower claim payouts. 

    . No Claim Bonus (NCB): If the policyholder has not made any claims in the previous policy term, they can avail of a discount on the renewal premium through the No Claim Bonus, which can go up to 50% for consecutive claim-free years. 

    . Location and Operating Area: Vehicles operating in high-risk areas, such as urban locations with heavy traffic or regions prone to theft and accidents, may have higher premiums compared to those in low-risk rural areas. 

    . Coverage Type and Add-ons: Comprehensive policies with extensive coverage cost more than third-party liability insurance. Additional coverage like zero depreciation, engine protection, and roadside assistance further increase the premium.

     . Driver’s Profile and Experience: The driving history, experience, and claims record of the driver play a crucial role in determining the premium. A driver with a history of accidents or traffic violations may result in higher premiums.

     . Fuel Type: Diesel vehicles usually have higher insurance premiums than petrol or CNG vehicles due to maintenance and repair costs. Electric vehicles may also have different premium structures. 

    . Modifications and Accessories: Any modifications to enhance vehicle performance or aesthetics, such as engine upgrades or custom bodywork, can increase the premium due to the added replacement or repair costs.

    Commercial vehicle insurance is an important safeguard for businesses that depend on vehicles for transportation, logistics, or passenger services. It not only offers financial protection against theft, damages, and third-party liabilities but also complies with legal requirements.

    Choosing the right kind of insurance-whether comprehensive, third-party, or with add-on covers—can help businesses mitigate risks effectively. Investing in a suitable commercial vehicle insurance plan ensures smooth business functioning and long-term financial security.

  • Decathlon scores big for Women’s Day with ‘Play Your Own Way’ campaign

    Decathlon scores big for Women’s Day with ‘Play Your Own Way’ campaign

    MUMBAI: Who says an athlete must fit a mould? This International Women’s Day, Decathlon is shattering stereotypes with the third edition of its Play Your Own Way campaign, a bold call for women to embrace movement on their own terms, without rules, labels, or limitations.

    The campaign delivers a powerful message saying that sport doesn’t define athletes by gender, it defines them by grit, passion, and the will to push forward. Whether sprinting, swimming, stretching, or scaling new heights, every woman who moves is an athlete, plain and simple. The centrepiece of the initiative is an inspiring film showcasing women owning their space in sport like running, lifting, and leaping without constraints, proving that the real game-changer is mindset, not muscle.

    Decathlon India CEO Sankar Chatterjee stated, “‘Play Your Own Way’ isn’t just a campaign; it’s a movement. We want every woman to feel seen, heard, and empowered in sports and beyond. Alongside this, our internal initiative HeroesofDecathlon celebrates the incredible women who lead our teams and inspire us daily.”

    Decathlon’s commitment to inclusivity extends beyond the campaign. The brand recently earned the prestigious EDGE Move Certification for gender equality, making it the first sports brand to achieve this milestone. With fair pay practices, equitable opportunities, and a culture that champions diversity, Decathlon continues to set the gold standard for inclusivity.

    As Play Your Own Way rolls out across platforms, the message is clear this Women’s Day, it’s time to play, move, and break the rules that never should have existed in the first place!

  • Hrithik, Farhan, Abhay say ‘Yas’ to adventure in ultimate reunion

    Hrithik, Farhan, Abhay say ‘Yas’ to adventure in ultimate reunion

    MUMBAI: Fourteen years after they won hearts with Zindagi Na Milegi Dobara, Hrithik Roshan, Farhan Akhtar, and Abhay Deol are back together this time, for a new kind of adventure. The much-speculated viral video featuring the trio has led to the reveal of Zindagi Ko Yas Bol, an exciting campaign for Yas Island that brings fans the closest thing to a sequel.

    The campaign, which unfolds in a five-episode series, sees the iconic trio exploring Yas Island’s most thrilling experiences. In the spirit of their original road trip film, each of them takes on a new challenge, pushing boundaries and embracing adventure with a resounding ‘Yas’. From high-speed roller coasters to jaw-dropping experiences, the series promises nostalgia, laughter, and a reminder to live life to the fullest.

    Adding to the excitement, the campaign features a brand-new jingle that encapsulates the fun and energy of Yas Island.

    Miral Destinations CEO Liam Findlay said, “This campaign is about rekindling the spirit of friendship and adventure, much like the film did years ago. Yas Island is the ultimate destination for unforgettable experiences, and we’re delighted to bring this journey to life with Hrithik, Farhan, and Abhay.”

    Filmmakers Zoya Akhtar and Reema Kagti, who co-wrote the script for the campaign, added, “It’s incredible to see how the film continues to resonate with audiences. At its core, Zindagi Na Milegi Dobara was about stepping out of your comfort zone, and we’re excited to celebrate that once again.”

    Fans can follow the trio’s escapades on Yas Island’s official social media channels as new episodes unlock fresh challenges and breathtaking moments. Zindagi Ko Yas Bol isn’t just a campaign—it’s an invitation to say ‘Yas’ to life’s greatest adventures!

  • Dr. Fixit’s new ad with Amitabh Bachchan seals the deal on waterproofing

    Dr. Fixit’s new ad with Amitabh Bachchan seals the deal on waterproofing

    MUMBAI: Dr. Fixit has turned up the entertainment quotient with its latest campaign, featuring none other than movie legend Amitabh Bachchan, proving once again why it’s Waterproofing Ka Baap. In a quirky and engaging TVC, Bachchan not only lends his voice to the jingle but also brings his signature wit to highlight the importance of advanced waterproofing solutions keeping homes dry, no matter how torrential the downpour.

    Celebrating 25 years of Dr. Fixit, the campaign, conceptualised by Ogilvy and directed by Prasoon Pandey, blends humour with an unforgettable tune. With lines like Paani hai baahar, sookha hai andar, Dono ko never mix it, the ad cleverly reinforces the brand’s expertise in keeping homes leak-free.

    Pidilite Industries Ltd MD Bharat Puri expressed enthusiasm for the campaign’s fresh approach. “Mr. Bachchan’s presence, combined with a humour-infused narrative, makes this campaign both engaging and informative. Dr. Fixit has been a trusted waterproofing expert for years, and this campaign solidifies our commitment to keeping homes safe and worry-free.”

    The TVC is part of a larger multimedia push, spanning television, digital, and OTT platforms, ensuring that Dr. Fixit’s legacy of protection reaches every homeowner. With Amitabh Bachchan at the helm and a jingle that sticks, this campaign makes one thing clear, when it comes to waterproofing, Dr. Fixit reigns supreme.
     

  • Malaika Arora joins Skinnovation as brand ambassador for Wonder

    Malaika Arora joins Skinnovation as brand ambassador for Wonder

    MUMBAI: Skinnovation has announced Malaika Arora as the official brand ambassador for Wonder, a globally acclaimed muscle-building and fat-burning device.

    Developed in Spain, Wonder is an advanced, non-invasive body sculpting device designed to enhance core strength and redefine physique with precision and efficiency. Utilising cutting-edge electromagnetic field and neuro-muscular stimulation technology, it targets stubborn fat, tightens skin, and improves muscle definition in just 25-minute sessions. Seamlessly complementing regular fitness routines, Wonder offers a fast, effective solution for achieving a toned and sculpted body.

    With customisable programmes tailored for different body types, pain-free application, and time-efficient sessions, Wonder is revolutionising body transformation.

    Skinnovation Pvt. Ltd. founder & director Kalpesh Gawade stated, “We are delighted to welcome Malaika Arora to the Skinnovation family. Her unwavering dedication to fitness, wellness, and self-care aligns perfectly with Wonder’s vision. This collaboration is more than just a partnership—it is about inspiring individuals to prioritise their health, no matter how busy their lifestyle. With Malaika as our face, we aim to drive one of India’s biggest fitness revolutions.”

    Beyond personal transformation, Wonder also empowers aesthetic dermatologists by providing them with an innovative, results-driven solution to integrate into their practice, further enhancing patient outcomes and business growth.

  • KKR unveil new jersey featuring three-star tribute for IPL 2025

    KKR unveil new jersey featuring three-star tribute for IPL 2025

    MUMBAI: Kolkata Knight Riders (KKR) have revealed their new-look jersey for the 18 edition of the Tata Indian Premier League (IPL), featuring a striking tribute to their three championship titles.

    In a unique campaign, KKR launched the official jersey video, showcasing fans’ obsession with the number three. The design incorporates three stars woven into the fabric, symbolising the team’s triumphs in 2012, 2014, and 2024. Players Rinku Singh, Venkatesh Iyer, Ramandeep Singh, Manish Pandey, Vaibhav Arora, Anukul Roy, Mayank Markande, and Luvnith Sisodia feature in the launch video, sporting the new purple and gold kit.

    Additionally, this year’s jersey bears a golden Tata IPL badge on the arm, an exclusive emblem introduced to honour the defending champions. The design is inspired by the “Three-edged star”, and the jerseys are now available for purchase via the Knight Club app, official website, and KKR’s social media channels.

    Emphasising their global presence, KKR’s Intheknightsky campaign has taken a celestial turn. Three stars in the night sky have been officially registered and named ‘Korbo’, ‘Lorbo’, and ‘Jeetbo’, paying homage to the franchise’s motto and its three IPL titles. Fans can view these stars using coordinates or QR codes provided on official certificates.

    KKR will kick off their Tata IPL 2025 campaign against Royal Challengers Bengaluru at Eden Gardens on saturday, 22 March, aiming to add a fourth star to their crest.