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Category: MAM

  • Splash alert as Aqua Imagicaa makes a wave in Indore with grand opening

    Splash alert as Aqua Imagicaa makes a wave in Indore with grand opening

    MUMBAI: Indore is about to get a whole lot wetter and wilder! Aqua Imagicaa Water Park has officially opened its doors in the heart of Madhya Pradesh, bringing world-class water attractions to the region. Nestled just 20 minutes from Indore and Ujjain, this sprawling 18-acre aqua wonderland promises to be the ultimate summer escape for thrill-seekers and families alike.

    The launch marks a major milestone for Imagicaaworld Entertainment Limited, reinforcing its position as a leading player in India’s leisure and entertainment landscape. Following the roaring success of Aqua Imagicaa Surat, which debuted in March 2023, the brand is making a splash in central India, expanding its portfolio to eight parks nationwide.

    Imagicaaworld Entertainment Limited managing director Jai Malpani shared, “We are excited to expand Aqua Imagicaa’s presence with our second park in Indore making it the biggest water park in Madhya Pradesh and the 5 th water park in our portfiolio. This expansion increases our park count to 8 parks and brings us closer to our consumers and meets the increasing demand fior quality water parks in India. As we continue to add one new park each year, Aqua Imagicaa Indore marks another step in fiulfiilling our promise to bring new, unique entertainment destinations across the country. This aligns with the company’s vision to provide top-tier entertainment experiences to dififierent catchments across India, fiurther solidifiying the company’s position as a leader in the country’s growing leisure and entertainment landscape”.

    With 20 exhilarating rides, Aqua Imagicaa Indore is set to be Madhya Pradesh’s largest water park. From adrenaline-pumping slides to relaxing wave pools, the park caters to every kind of visitor, whether they crave heart-racing thrills or a laid-back aquatic retreat.

  • Marico’s Jalashay creates over 400 crore litres of water potential nationwide

    Marico’s Jalashay creates over 400 crore litres of water potential nationwide

    MUMBAI: Water is life, and Marico Limited is making sure every drop counts. On World Water Day, the leading FMCG giant reaffirmed its commitment to sustainability by announcing that its Jalashay programme has created over 400 crores plus litres of water potential across Maharashtra, Tamil Nadu, and Gujarat by the end of FY25. With over 1,200 water harvesting structures and micro-irrigation systems across 230 plus acres, Marico is not just conserving water it’s reshaping communities.

    From drought-prone villages to government-designated aspirational districts, Marico’s Jalashay programme is making waves in water conservation. In Maharashtra’s Jalgaon, rainwater harvesting and infrastructure development have replenished water supplies, bringing much-needed relief to drought-hit areas. In Pondicherry, the initiative promotes rooftop rainwater harvesting and greywater treatment, ensuring sustainable water use in households and schools. Meanwhile, in Gujarat’s Dahod, Marico has constructed new water harvesting structures and carried out de-siltation of existing check dams, strengthening the region’s resilience against water scarcity and securing a sustainable water future for local communities.  

    To maximise efficiency, Marico has teamed up with ACWADAM, a leader in groundwater assessment, to develop a data-driven, scientific water management strategy. The company is also encouraging crop diversification to reduce reliance on water-intensive farming while promoting drip irrigation, green energy use, and water-resilient cropping techniques.

    Commenting about the programme on World Water Day Marico Limited chief legal officer group general counsel, and secretary of the CSR committee Amit Bhasin said, “We are committed to embedding water stewardship into our business strategy, recognizing the critical role it plays in ensuring a sustainable future. Our Jalashay programme is designed to address the complex water challenges faced by our communities and we are proud of the progress we have made so far. Taking this a step forward, we will continue to collaborate with stakeholders to drive meaningful impact and create a water availability for all.”  

    Under the Jalashay Jal Samrudhi project, Marico’s community-driven interventions have significantly improved water resource management, leading to enhanced agricultural productivity with assured irrigation that boosts crop yields. The initiative has also reduced dependency on erratic monsoons, providing farmers with greater income stability and securing their livelihoods. Additionally, by preventing soil erosion and preserving fertility, the project has contributed to better soil health, ensuring long-term sustainability for farming communities.  

    By aligning with global Sustainable Development Goals (SDGs), including Clean Water & Sanitation (SDG 6) and Responsible Consumption & Production (SDG 12), Marico is proving that corporate responsibility can create lasting environmental and social change.

  • Asian Paints brushes off worries with a campaign that’s a stroke of genius

    Asian Paints brushes off worries with a campaign that’s a stroke of genius

    MUMBAI: When it comes to painting their dream homes, Indian homeowners often find themselves in a tight spot juggling budgets while hoping for quality that lasts. Asian Paints is stepping in with a game-changing proposition through its latest campaign, Budget Kam, Warranty Mein Dum, spotlighting its ace exterior emulsion and tractor emulsion. These paints don’t just coat walls, they promise long-lasting beauty and durability, backed by a four-year warranty.

    Conceptualised by Ogilvy Mumbai and directed by Shayak Roy, the campaign brings a light-hearted, humorous take on consumer confidence. The TVC follows homeowners who repeatedly bet on their walls’ resilience and win every time, proving that with Asian Paints, there’s no need for compromise. The film cleverly underlines the brand’s core promise high-quality, long-lasting finishes at a pocket-friendly price.

    Commenting on the launch, Asian Paints MD and CEO Amit Syngle said, “At Asian Paints, we are committed to making quality offerings and innovation accessible to every homeowner. With Ace Exterior Emulsion and Tractor Emulsion, we have been delivering best in class performance, durability, and aesthetics all at a price that fits the consumer’s budget. This campaign reinforces our belief that homeowners should never have to compromise between affordability and excellence and reflects our ongoing effort to lead the market by anticipating and addressing evolving consumer needs. This value-offering has an unbeatable four-year warranty that fortifies our promise of unmatched quality to the end consumers”

    Ogilvy India chief creative officer Sukesh Nayak added, “Consumers often assume that budget-friendly paints may not offer long-term durability. However, Asian Paints Ace and Tractor Emulsions break this misconception by delivering a cost-effective yet superior finish with a warranty that assures reliability. Our campaign creatively highlights this proposition in an engaging and relatable way.”

    With these propositions, Asian Paints further strengthens its leadership position in the category. Ace and Tractor Emulsions are trusted by homeowners for consistently delivering beautiful, durable finishes for both interior and exterior walls, setting highest standards for value and reliability. Designed to protect and enhance every home, they offer the perfect blend of affordability, performance, and aesthetic appeal, making them a preferred choice for value-conscious consumers.

    With ace and tractor emulsions, Asian Paints continues to lead the market with its unbeatable blend of affordability and quality. Designed for both interiors and exteriors, these emulsions offer a superior finish, weather resistance, and long-term reliability.

    As homeowners look for cost-effective yet high-quality solutions, Asian Paints ensures they no longer have to choose between budget and brilliance because with this campaign, it’s clear that every home deserves the best, without breaking the bank.
     

  • Muthoot Microfin champions women’s health with awareness drive

    Muthoot Microfin champions women’s health with awareness drive

    MUMBAI: Muthoot Microfin is proving that empowerment goes beyond financial independence, it starts with health. As part of its Women’s Day initiatives, the microfinance leader hosted an extensive online workshop on cervical cancer awareness and menstrual health on  7 and 10 March 2025. Reaching over 850 attendees across 19 states and Puducherry, the sessions featured expert-led discussions on HPV vaccination, early detection, and menstrual cup benefits, conducted in regional languages for maximum impact.

    In addition to awareness, Muthoot Microfin is ensuring action. Partnering with Reliance General Insurance, the company is offering free health check-ups for female employees, covering 70 key health parameters. To prioritise convenience, sample collection will be arranged directly from employees’ homes.

    Speaking about the initiative, Muthoot Microfin CEO Sadaf Sayeed said, “At Muthoot Microfin, we believe that empowering women goes beyond financial independence; it begins with good health and awareness. As part of our Women’s Day initiatives, we reinforced our commitment to fostering inclusion and supporting women’s well-being through impactful healthcare awareness sessions. Our employees across India benefited from these sessions in regional languages, along with access to essential health check-ups, ensuring they have the knowledge and resources to lead healthier, more confident lives. A healthy woman uplifts not just her family but the entire community, and we are proud to contribute to this positive change.”

    Muthoot Microfin has consistently championed employee health, previously running sessions on breast cancer, diabetes prevention, and lifestyle diseases. With plans to expand these initiatives, the company continues its holistic approach to workplace wellness, proving that true empowerment is about financial security and physical well-being alike.

  • Is a lumpsum investment in mutual funds safe?

    Is a lumpsum investment in mutual funds safe?

    Investing your capital in mutual funds through a lumpsum investment can be rewarding, but you must understand the risks and benefits involved. When aligned with long-term financial goals, lumpsum investments offer a way to grow your wealth. However, the safety of lumpsum investments depends on factors including market conditions, the mutual fund scheme, and your risk tolerance. 

    This article explores lumpsum investment in mutual funds, their benefits, risks, and strategies to maximise returns. 

    Understanding lumpsum investment

    In a lumpsum investment, you invest substantial capital at once rather than spreading it out through periodic contributions. This approach is suitable if you have a significant amount and want it to work for you in the market.

    You can make lumpsum investments through mutual funds in stocks, bonds, and other securities. Mutual funds allow you to benefit from professional fund management and market opportunities. 

    Benefits of lumpsum investment in mutual funds

    •    Investing a lumpsum amount in mutual funds during a market upswing has the potential to generate sizeable returns. Since your entire capital is exposed to market movements from the start, it can benefit from an upward trend, though market fluctuations remain a risk.

    •    A lumpsum investment allows more capital to be invested upfront, giving it a longer runway to grow and recover from short-term market fluctuations while benefiting from compounding. This makes it suitable for long-term financial objectives like education or retirement.

    •    A lumpsum investment is simple as it involves only an initial transaction, eliminating the need to track multiple payment dates. However, it requires careful market timing and risk assessment, making it better suited for investors comfortable with market fluctuations.

    Risks associated with lumpsum investment

    •    One of the primary risks of lumpsum investment is immediate exposure to market volatility. Since the entire amount is invested at once, there is no cost averaging to mitigate risks. If the market declines soon after investment, your portfolio value could significantly drop, leading to potential short-term losses.

    •    Timing the market accurately is extremely difficult, making lumpsum investments risky. Investing at market highs may lead to lower returns, while investing before a downturn could result in significant losses. Since predicting market movements is nearly impossible, investors must be prepared for potential volatility.

    To understand the potential of your lumpsum investment, consider using the lumpsum calculator. 

    Using a lumpsum calculator

    A lumpsum calculator helps you estimate the future value of your investments. It provides a picture of potential returns, which assists in effectively planning and managing finances. By entering the investment amount, duration, and expected rate of return, the calculator provides an estimate of the maturity value. 

    For example, if you invest INR 1 lakh in a mutual fund with an expected return of 12% per annum for 30 years, the lumpsum calculator would estimate the total investment value to be about INR 29.95 lakh. This demonstrates how compounding works over time, allowing your investment to grow exponentially. 

    Strategic use of lumpsum investments

    To mitigate the risks associated with lumpsum investments, you can adopt a few strategies: 

    •    Invest in a mutual fund that offers diversification across asset classes and sectors. This helps by spreading risk and enhancing returns.

    •    Research the mutual fund’s historical performance, expense ratio, and the fund manager’s track record. This can provide insights into the fund’s potential to deliver consistent returns.

    •    The mutual fund should align with your liquidity needs. Some funds have lock-in periods, which prevents you from liquidating them in case of emergencies. 

    By following these strategies, you can optimise your lumpsum investments while minimising risks. 

    Conclusion

    A lumpsum investment in mutual funds can be a strategic move when planned carefully with a long-term perspective. While it may carry inherent risks, such as market volatility and timing the market, these can be mitigated through diversification, research, and an investment strategy.

    A lumpsum calculator can help you make informed decisions and set realistic expectations for investments. However, the safety of lumpsum investment depends on your financial goals, risk tolerance, and investment horizon. 
     

  • Trip Cancellation Coverage in Travel Insurance and How to Claim It

    Trip Cancellation Coverage in Travel Insurance and How to Claim It

    Traveling is one of the most exciting and rewarding experiences in your life. It allows you to explore different cultures, traditions, places, history, and even discover more about yourself. The joys of travelling can open new dimensions of peace, while disruptions in these plans can create a perpetual sense of dissatisfaction.

    Trip cancellations are essentially unforeseen events that prevent you from following through on your plans. They can arise due to a number of reasons including medical emergencies, natural disasters or personal crisis. When these unplanned and unwanted situations arise, trip cancellation coverage helps you deal with the financial setbacks. It doesn’t matter if you’re traveling solo with individual travel insurance or with a group with group travel insurance, trip cancellation coverage will help you recover non-refundable expenses.

    What is travel insurance and what does it cover?

    Domestic or international travel insurance is a financial contract in which you, as the policy holder, acquire financial safety while the insurer guarantees to provide support during unforeseen events. In India, the travel insurance policies are regulated by the Insurance Regulatory and Development Authority of India, commonly known as IRDA. Under this governing presence, insurers ensure standardised coverage for domestic andinternational travel insurance plans designed for individual and groups alike.

    The majority of comprehensive travel insurance policies in India offer the following benefits under the coverage:

    Medical emergencies cover hospitalisation charges as well as medical treatments and emergency evacuation if you fall ill or suffer injuries during your trip.

    Trip Cancellation and Trip Disruption reimburse you for prepaid and non-refundable expenses when your journey is delayed or cancelled due to extenuating circumstances.

    Many renowned Indian travel insurance providers such as HDFC ERGO, ICICI Lombard, Bajaj Allianz, Tata AIG and others offer customised policies that cater to both individual and group travellers. You can avail of individual travel insurance plans if you’re travelling solo, or opt for group travel insurance when you travel with your colleagues, friends, family, and other people.

    What is trip cancellation coverage?

    The majority of coverage under domestic and international travel insurance plans deals with emergencies that you can neither foresee nor address without planning. Among them, trip cancellation coverage is a very specific component of travel insurance that reimburses you for prepaid, non-refundable expenses.

    The following reasons are generally accepted as viable causes for trip cancellations coverage:

    Medical emergencies

    If you suddenly fall ill, incur injuries or need hospitalisation, you may cancel your trip. The insurer will help you by providing the necessary compensation for non-refundable charges such as hotel booking, flights, etc.

    Death of a family member

    If an immediate relative passes away before the trip or during, you may delay or cancel your trip for which the insurer will provide the necessary compensation.

    Natural disasters

    Unforeseeable and uncontrollable calamities such as floods, earthquakes, cyclones may affect your travel destination, thus disallowing you from continuing on your journey. In such cases, domestic or international travel insurance can provide reimbursement.

    Terrorism and civil unrest

    Certain issues may arise due to governmental disconcerns that affect certain regions. Such disturbances would prevent you from continuing on your journey, in which case your travel insurance plan will reimburse you the non-refundable amounts.

    It is important to keep in mind that whether you choose individual travel insurance or group travel insurance, if the reasons for cancellation are not included in the contract, the insurer is not bound to pay. This could happen due to personal reasons, visa rejections, and unnecessary or spontaneous changes in travel plans that are not impacted by the terms and conditions of the contract.

    How to file a claim for trip cancellation coverage in India?

    Upon purchasing a group or individual travel insurance plan for domestic or international trips, you can rest assured that the insurer has your back when you suffer unprecedented setbacks. In such cases, you will need to file a claim against your domestic or international travel insurance for the trip cancellation coverage. Here are the steps that you need to follow:

    Check the terms of your policy carefully and understand the terms and conditions related to trip cancellation. It will help you realise whether or not you are filing a legitimate claim, after which you can proceed with the next steps.

    As soon as you suspect cancellation of your trip or extenuating circumstances that could result in cancellation, you must immediately inform your insurance provider. The majority of Indian insurers such as HDFC, Ergo, Bajaj Alliance and others offer 24/7 helplines and online portals where you can report the incident and file your claim.

    You will need to gather a few necessary documents when submitting a claim form for trip cancellation, which are as follows:

    Proof of trip cancellation via official communication from airlines, hotels and other operators involved in the tour.

    Medical reports pertaining to the necessity to delay or cancel your trip, such as doctor’s certificate, hospital discharge summary, medical bills, etc.

    Death certificate of the immediate relative who passed away, thus resulting in the trip cancellation.

    Travel and payment receipts, such as copies of flight bookings, hotel reservations and other prepaid expenses for which you need reimbursement.

    First incident report or FIR filed for theft, civil unrest or legal issues that led to trip cancellations.

    Once you have all the documents handy, you must fill out the claim form online on the insurer’s portal or app. You must ensure absolute accuracy when filling out the form, especially about personal details, trip details, cancellation reasons, supporting documents and your domestic or international travel insurance ID.

    You must submit the travel insurance trip cancellation coverage claim within the specified deadline. In India, this period is typically between 30 to 60 days of the trip cancellation. If you delay in filing the claim, it may be rejected.

    After submitting the claim form with the necessary documents, you can keep track of its status by contacting the insurer’s customer support system. Typically, Indian insurers process claims within 2-4 weeks, depending on the complexity of the claim and the verification process.

    Trip cancellation coverage can be immensely helpful, especially when you’re traveling internationally. Given the difference in currency, any delays and cancellation of your journey could result in massive unforeseen payments. This would be a cumbersome endeavour, but international travel insurance can bail you out of such situations.

    Conclusion

    Trip cancellation coverage in travel insurance is designed to provide financial relief when you are in an unknown land facing unforeseen disruptions. Understanding what is covered, the terms and conditions of the plan and following the correct claim process can help ensure a hassle-free experience.

    It is important that you read the terms and conditions of the policy document carefully when purchasing group or individual travel insurance policies. It will enlighten you about the limitations and inclusions of your plan, thus allowing you to file legitimate claims. It is also crucial that you purchase your domestic or international travel insurance policy from an IRDAI-approved provider to guarantee necessary support in your time of need.

    Disclaimer: The above information is for illustrative purposes only. For more details, please refer to the policy wordings and prospectus before concluding the sales. 

  • Pukka brews a relaxing storm with self care in a cup’ campaign

    Pukka brews a relaxing storm with self care in a cup’ campaign

    MUMBAI: In a world that’s always on the boil, Pukka is serving up a much-needed pause. The UK’s no. one herbal infusion brand, recently launched in India by Unilever, has unveiled its latest campaign ‘self care in a cup’ encouraging consumers to slow down, unwind, and embrace relaxation.

    At the heart of this campaign is what could be the internet’s most calming film, an ASMR-inspired visual retreat crafted to soothe the senses. Conceptualised by Lowe Lintas, the film blends nature-inspired imagery, rhythmic sounds, and a gentle narrative, transporting viewers into a world of serenity, one sip at a time.

    Pukka’s wellness-first approach extends beyond visuals. The brand has also nudged night owls towards better sleep with thoughtfully placed ads on Spotify and Instagram, gently reminding them to swap late-night scrolling for a warm, caffeine-free herbal infusion.

    Leading the charge in this relaxation revolution is Pukka chamomile and lavender for night time sleep, a blend infused with Ayurvedic wisdom and handpicked herbs known to calm the mind and promote restful slumber.

    “With Pukka, we are committed to bringing the power of herbal wellness to every home. This film is more than just a visual escape, it’s an invitation for India to sip mindfully and embrace self-care,” said Unilever Beverages India head Ishtpreet Singh.

    Now available across top metro cities and major e-commerce platforms, Pukka’s herbal infusions are brewing a wellness movement, one cup at a time.
     

  • Pinky promise wins big as sustainability campaign inspires green living

    Pinky promise wins big as sustainability campaign inspires green living

    MUMBAI- Sustainability just got a creative twist, thanks to the Pinky Promise campaign, an innovative concept by Rahul Rudra and Abhishek Kaddi of Ogilvy, which has been crowned the winner of the International Advertising Association (IAA) and Indian Merchants Chamber’s (IMC) sustainability campaign contest.

    The campaign takes a light-hearted yet impactful approach to inspiring individuals to embrace eco-friendly habits in their daily lives. By celebrating the small yet significant steps toward sustainability, Pinky Promise turns conscious living into second nature, no extra effort required.

    “When individuals remember each small gesture that can make the planet a greener place, they automatically carry that feeling into other aspects of their life. And that’s how a movement begins,” said IAA president Abhishek Karnani.

    For the winning duo, sustainability and creativity share a common thread, both thrive when they blend seamlessly into everyday life. “The best ideas often come when you’re not trying too hard, like on the toilet in this case,” joked Rahul Rudra and Abhishek Kaddi. “And the best sustainable practices are those that fit naturally into your routine. That’s exactly what Pinky Promise is all about.”

    With its quirky charm and meaningful message, Pinky Promise is set to spark a movement one small, sustainable step at a time.

  • Under 25 platform muscles in as youth culture powerhouse with half-million strong tribe

    Under 25 platform muscles in as youth culture powerhouse with half-million strong tribe

    MUMBAI: A digital juggernaut aimed squarely at India’s youth tsunami has emerged as the hottest ticket in town for brands desperate to crack the elusive next-gen market.

    Under 25, boasting a whopping half-million active users, has morphed from mere app to full-blown cultural movement, offering India’s digital natives a veritable playground where they can flex their ambitions and collect real-world perks along the way. On offer is the ability to earn while they learn in their college. 

    “India has the world’s largest youth population and this segment will undoubtedly shape the future of this country,” declared Jeel Gandhi, the platform’s bullish CEO, who’s clearly not shy about Under 25’s lofty ambitions.

    The platform’s secret sauce lies in its multimodal approach that doesn’t just flog content at youngsters but creates a buzzing ecosystem where interaction reigns supreme. With features including “Spaces” for niche communities, mission-based challenges dangling tangible rewards, and a calendar of online and offline events, Under 25 has its tentacles in every aspect of youth experience. It began in 2013 by building a community of driven students, that would come together once a year. This community began to grow across the nation, both physically and digitally. By mid-February, Under 25 had completed  50 Summits at Campus (SACs) across 20 cities, 50 premier institutions, and 40,000+ students.
     

    Subramaniam Vijay and Jeel Gandhi

    “The youth in India today are motivated by real experiences that feel authentic,” explained Collective Artists Network group CEO and Founder Vijay Subramaniam. His company acquired the Under 25 universe in 2023 with its CEO & co-founder being Anto Philip then.
     

    The platform’s gamification strategy has proven particularly potent, with features like “Flip Cards & Collectibles” serving up surprise perks including the coveted “Super Rare Golden Cards” – digital treasures that have youngsters positively foaming at the mouth.

    For brands desperate to shed their dusty, corporate images, Under 25 offers the ultimate Trojan horse – becoming an active part of the user experience through engaging missions, interactive content and reward-based challenges that provide cold, hard benefits that Gen Z actually gives a toss about.

    Says Gandhi: “At Under 25, our vision is to empower and equip them for life. This platform’s diverse touchpoints, from digital spaces to real-world events, make it the go-to destination for anyone looking to connect with India’s youth.”

    “Every brand interaction is an opportunity to make a real impact,” said Gandhi. “We have built this platform to empower students and provide them with meaningful experiences. For brands, it’s about becoming a part of something larger, something that genuinely matters to the youth of India.”

    As India’s demographic dividend increasingly flexes its economic muscle, Under 25 has positioned itself as the gatekeeper to a generation that will shape everything from consumer trends to workplace culture in the coming decades – a fact not lost on marketers scrambling for relevance in a rapidly evolving landscape.

  • Dream11 hits It out of the park with star-studded IPL 2025 face-off

    Dream11 hits It out of the park with star-studded IPL 2025 face-off

    MUMBAI: Get ready for a blockbuster cricket battle as Dream11, the world’s largest fantasy sports platform unveils its electrifying Indian Premier League (IPL) 2025 campaign, ‘Aapki Team Mein Kaun?’. This high-energy campaign sees movie superstars Aamir Khan and Ranbir Kapoor go head-to-head, picking their dream teams of India’s biggest cricketers for an unforgettable face-off.

    Aamir11 and Ranbir11 aren’t just fantasy teams—they’re a clash of legends. The campaign ropes in cricketing stalwarts like Rohit Sharma, Hardik Pandya, KL Rahul, Jasprit Bumrah, Suryakumar Yadav, and R. Ashwin, turning up the heat with a mix of banter, rivalry, and sporting brilliance. And just when you think it’s all about cricket, Arbaaz Khan and Jackie Shroff make surprise appearances, adding their signature charm and humour to the mix.

    “At Dream11, we’re turning fans from mere spectators into active participants,” said Dream Sports chief marketing officer Vikrant Mudaliar. “This campaign taps into the passion of cricket while bridging the worlds of sports and entertainment. ‘Aapki Team Mein Kaun?’ challenges fans to pick their own winning fantasy teams, making every IPL moment more thrilling.”

    The campaign kicks off with an action-packed film, directed by the acclaimed Nitesh Tiwari and produced by EarthSky Pictures, with creative backing from Tilt Brand Solutions and ZeroFifty. The excitement continues with eight ad films airing throughout the IPL season across Star Sports, JioHotstar, and digital platforms.

    Since 2019, Dream11 has been a key player in the IPL ecosystem and is now the Principal Sponsor for five IPL teams Kolkata Knight Riders, Punjab Kings, Gujarat Titans, Sunrisers Hyderabad, and the latest addition, Lucknow Super Giants. The platform is also an Official Partner for four more IPL teams, further solidifying its dominance in fantasy sports. As cricket’s biggest festival kicks off, Dream11 is ensuring the game isn’t just watched, it’s played, debated, and lived. So, the only question that remains is: Aapki Team Mein Kaun?